Sensor Tower: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Sensor Tower
Brand: Sensor Tower
Rating: 4.2 (5079 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Market-Leading Digital & Mobile Intelligence to Monitor App's Marketplace Performance

AI Powered

Sensor Tower Overview

Sensor Tower provides market intelligence for the global digital economy, offering responsibly sourced data. It specializes in digital advertising and mobile intelligence.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Social Media Analytics, as the business use cases that they have been most satisfied with while using Sensor Tower.

Other use cases:

Engagement Management
Forecasting
Market Research
Lead Analytics
Viral Marketing
Lead Qualification
Generation Of New Leads

See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Grow Market Share are the most popular business priorities that customers and associates have achieved using Sensor Tower.

Other priorities:

Enter New Markets Internationally Or Locally
Acquire Customers
Build Brand Awareness
Enhance Customer Relationships
Increase Customer Life Time Value
Launch New Products
Improve ROI
Improve Internal Communications

See all business priorities See less business priorities

Sensor Tower Use-Cases and Business Priorities: Customer Satisfaction Data

Sensor Tower works with different mediums / channels such as Offline. Point Of Sale. Mobile etc.

Sensor Tower's features include Recording, Calculator, Gamification, etc. and Sensor Tower support capabilities include AI Powered, Email Support, Phone Support, etc. also Sensor Tower analytics capabilities include Analytics, and Custom Reports.

Reviews

"The perfect balance of data and account management makes Sensor Tower a valued analytics partner for Takeaway.com." - Soyinka Majumder

Peer review evidence (same sources as the product rating summary)

"...According to our data, the publisher s mobile games grossed approximately $85 million worldwide last quarter on the App Store and Google Play, up 6 percent year-over-year from $80 million in Q1 2018...." Nintendo Mobile Revenue Grew 6% to $85 Million in Q1 2019, Dragalia Lost Boosted Overall Growth

"...The revenue estimates contained in this report are not inclusive of local taxes, in-app advertising, or in-app user spending on mobile commerce, e.g., purchases via the Amazon app, rides via the Uber app, or food deliveries via the GrubHub app...." Global App Revenue Reached $19.5 Billion Last Quarter, Up 17% Year-Over-Year

"...In this fifth and final excerpt from our State of Sports Apps report, we analyze the functionality of sports betting apps in the United States by downloads and the effect of main sporting events on their development, primarily based on information from Sensor Tower s Retailer Intelligence platform. ..." Sensor Tower Blog 2019-09-20 14:32:48

Sensor Tower, Tubular, InVideo, Fomo, Attentive, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sensor Tower Customer wins, Customer success stories, Case studies

What Are the key features of Sensor Tower for Sending & Publishing Communications?

Sensor Tower provides data on mobile app publishers, including their revenue and download estimates. This information is collected through their Store Intelligence platform. The platform also provides historical performance metrics, but it does not include data on user engagement or app usage.

"...According to our data, the publisher s mobile games grossed approximately $85 million worldwide last quarter on the App Store and Google Play, up 6 percent year-over-year from $80 million in Q1 2018...." Nintendo Mobile Revenue Grew 6% to $85 Million in Q1 2019, Dragalia Lost Boosted Overall Growth

Read Reviews

How can Sensor Tower enhance your Advertisement process?

Sensor Tower provides insights into mobile advertising by offering data on top advertisers, app download and revenue estimates, and advertiser performance. The platform also analyzes advertising effectiveness on Apple’s App Store. Sensor Tower's data does not include information about in-app advertising revenue.

"...The revenue estimates contained in this report are not inclusive of local taxes, in-app advertising, or in-app user spending on mobile commerce, e.g., purchases via the Amazon app, rides via the Uber app, or food deliveries via the GrubHub app...." Global App Revenue Reached $19.5 Billion Last Quarter, Up 17% Year-Over-Year

Read Reviews

How does Sensor Tower facilitate Engagement Management?

How does Sensor Tower address your Forecasting Challenges?

11 buyers and buying teams have used Cuspera to assess how well Sensor Tower solved their Mobile Marketing needs. Cuspera uses 5079 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS	TESTIMONIALS
Soyinka Majumder Global Lead, Data & Analytics Takeaway.com	The perfect balance of data and account management makes Sensor Tower a valued analytics partner for Takeaway.com. Testimonial By Soyinka Majumder
Jonas Junger Director of Strategy spark networks	Sensor Tower has been a great partner to help understand the mobile landscape, scale our marketing, and direct our product strategy. Testimonial By Jonas Junger
Malachi Rose Head of Growth Marketing digit	Sensor Tower's platform enables our team to respond to mobile trends in an agile and forward-thinking way, so we can stay ahead of competitors and drive growth in this fast-paced mobile ecosystem. Testimonial By Malachi Rose

CUSTOMERS	TESTIMONIALS
Soyinka Majumder Global Lead, Data & Analytics Takeaway.com	The perfect balance of data and account management makes Sensor Tower a valued analytics partner for Takeaway.com. Testimonial By Soyinka Majumder
Jonas Junger Director of Strategy spark networks	Sensor Tower has been a great partner to help understand the mobile landscape, scale our marketing, and direct our product strategy. Testimonial By Jonas Junger
Malachi Rose Head of Growth Marketing digit	Sensor Tower's platform enables our team to respond to mobile trends in an agile and forward-thinking way, so we can stay ahead of competitors and drive growth in this fast-paced mobile ecosystem. Testimonial By Malachi Rose

Roblox - Gaming - Very Large

Sensor Tower’s Mobile App Insights helped Roblox boost user engagement. Roblox used Sensor Tower to find trending game genres and pick the best experiences to feature. In Latin America, they saw an 8...0% higher conversion rate by promoting shooter games. Data-driven marketing let Roblox reach more players and grow their community. Sensor Tower’s platform gave Roblox the tools to make smart, targeted decisions.

Coty - Consumer Goods - Very Large

Sensor Tower’s Pathmatics Digital Advertising Insights helped Coty integrate digital and offline ad data. Coty improved metrics visibility, tracking ROI, ROAS, CPA, and CPI. They used competitor spen...d and impression data to optimize strategy. The solution enabled Coty to diversify channel activations and validate decisions with Share of Voice data. Coty now aligns digital and traditional ad strategies faster, gaining a comprehensive view of the market.

Amanotes - Entertainment

Sensor Tower helped Amanotes grow as a global leader in music games. Amanotes used Sensor Tower's data to improve user acquisition, market targeting, and content localization. The company achieved 3 ...billion downloads and a 590% revenue increase from 2018 to 2019. Sensor Tower's insights supported campaign optimization and partnership opportunities. Amanotes maintained top global rankings in music game downloads for five years.

AliExpress - Retail

Sensor Tower helped AliExpress boost organic conversion rates and app store ratings. Using Sensor Tower's app update timeline and review analysis tools, AliExpress increased App Store conversion by 1...4 points and Google Play by 5 points year-over-year. Store ratings rose by 0.3 stars in many countries. AliExpress gained more app store features and topped download rankings during key sales events. The platform's data and insights enabled better marketing and creative strategies for global growth.

Johnson & Johnson - Consumer Goods

Pathmatics helped Johnson & Johnson get better insights into their competitors’ social media spend. The company used the Pathmatics Connect API with their Domo dashboard. This let their marketing tea...ms track share of voice and compare it to ROI. The solution saved time on training and improved daily analytics. Johnson & Johnson now makes faster decisions to boost their brands online.

UDO - Gaming

Sensor Tower helped UDO, a global gaming publisher, move from slow, reactive decisions to fast, data-driven choices. UDO used Mobile App Insights for creative, market, and competitor data. This let t...hem size markets, spot trends early, and expand into new regions like MENA and LATAM. Teams now align on one source of truth, saving hours and reducing friction. UDO calls Sensor Tower a key partner for building global games.

Product Feature - App Overview

Frequently Asked Questions(FAQ)

for Sensor Tower

What is Sensor Tower?

Sensor Tower is a Mobile App Store Marketing Intelligence Software. It provides enterprise-level data on mobile apps and publishers through store intelligence, Ad intelligence, usage intelligence, and app intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy.

Its data analytics platform is intended to provide insights into the mobile app ecosystem. It helps in mobile app marketing, app store optimization, store intelligence, usage intelligence, advertisement intelligence, and increases application downloads through application store optimization, enabling mobile marketers, application developers, and industry analysts with competitive insights into the mobile economy.

Key features include app intelligence, store intelligence, ad intelligence, usage intelligence, and app teardown.

What is Sensor Tower used for?

Sensor Tower is a Mobile Marketing Software mainly used by its customers to Increase Sales & Revenue and Grow Market Share by Sending & Publishing Communications, Advertisement and Social Media Analytics .

What are the top features of Sensor Tower?

Recording, Calculator and Gamification are some of the top features of Sensor Tower.

What are Sensor Tower alternatives?

Tubular, InVideo, Fomo and Attentive are popular alternatives for Sensor Tower.

Where is Sensor Tower located?

Sensor Tower is headquartered at 2261 Market Street #4331, San Francisco, CA 94114.

Peers used Sensor Tower for sending & publishing communications and advertisement

Sensor Tower Competitors

More Sensor Tower Alternatives...

Sensor Tower Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.80/5 ★ Read Reviews (12)
Analytics	4.95/5 ★ Read Reviews (1392)
Custom Reports	3.71/5 ★ Read Reviews (576)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.80/5 ★ Read Reviews (12)
Analytics	4.95/5 ★ Read Reviews (1392)
Custom Reports	3.71/5 ★ Read Reviews (576)

Software Failure Risk Guidance

for Sensor Tower

Overall Risk Meter

Low Medium High

Top Failure Risks for Sensor Tower

Sensor Tower Inc. News

M&A 11/05/2026

Sensor Tower acquires AppMagic - Mobile App Intelligence

Sensor Tower has acquired AppMagic to enhance its mobile app intelligence offerings for small and medium-sized businesses. This acquisition aims to integrate AppMagic's competitive intelligence with Sensor Tower's existing platform, expanding insights for the mobile gaming ecosystem. The move strengthens Sensor Tower's position as a leading data provider in the app market.

Product 08/09/2024

MMM: Sensor Tower to launch Reddit advertising data offering; Mobile web and desktop traffic for Apple suggests sluggish sales for iPhone 16 - Sensor Tower

Sensor Tower plans to offer Reddit advertising data, and Apple faces slow iPhone 16 sales based on traffic data.

Sensor Tower Inc. Profile

Company Name

Sensor Tower Inc.

Company Website

//sensortower.com

HQ Location

2261 Market Street #4331, San Francisco, CA 94114

Employees

251-500

Social

Financials

PRIVATE