Mailup Email Marketing: Use-Cases, Insights and Reviews | 2026 Cuspera

MailUp helped Slow Food Italia collect new contacts at events using the Jade app. Before, they struggled to gather emails beyond their website. With Jade, they created digital sign-up forms on iPads,... even offline. At the 2015 Cheese Show, they gained 481 new contacts. The responsiveness of these contacts reached 52%. Their total open rate increased by 2.6%. Slow Food Italia grew their database by 450 new members, making communication easier and more effective.
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MailUp helped Amnesty International (Italian section) improve email marketing for supporter engagement. The team used MailUp to send targeted newsletters and updates about successful campaigns. They ...used filters to contact signatories about positive outcomes, like the release of Fred and Yves. Open rates tripled for follow-up emails, and the campaign generated 1,510 new donations. Amnesty International saw higher open and click rates than the sector average.
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Iperal is a large retail company in Lombardy with over 40 stores. In 2012, they started a digitalization process to improve customer service and loyalty. With MailUp, they created effective newslette...rs, used SMS campaigns, and managed transactional emails. They saw a 24% increase in newsletter subscribers in 2017. Their open rate was 27% and click rate was 5%, both higher than the industry average. Segmenting their audience led to a 30% increase in clicks.
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MailUp helped the Municipality of Siena improve communication with its 54,000 citizens. The city needed to send timely, accurate updates and reach people fast in emergencies. MailUp's platform enable...d multichannel messaging, including SMS and email, especially during the COVID-19 crisis. The results included 66% active database users, 93% SMS delivery, a 70% open rate for COVID-19 messages, and a 37% average open rate. The administration now uses MailUp to keep citizens informed and engaged in real time.
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MailUp helped Xiaomi launch its eCommerce in Mexico. Xiaomi used MailUp and Datatrics to build a subscriber database, personalize emails, and automate marketing. In 6 months, Xiaomi gained 78,000 ema...il subscribers and sent 1.8 million emails. The open rate was 22%, and only 0.3% unsubscribed. Email and marketing automation brought in over $50,000 in revenue with a ROAS of 67:1.
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MailUp helped Banco BPM improve its customer communications for insurance products. Banco BPM used MailUp's display conditions to send personalized messages with unique texts and images. Customers co...uld request appointments or get more information based on their interests. The campaign achieved a 47.2% open rate, 3.55% click rate, 0.06% unsubscribe rate, and a 10% conversion rate. Banco BPM valued MailUp's innovation and ability to manage complex projects.
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