Mailup Email Marketing: Use-Cases, Insights and Reviews | 2025 Cuspera

Iperal is a large retail company in Lombardy with over 40 stores. In 2012, they started a digitalization process to improve customer service and loyalty. With MailUp, they created effective newslette...rs, used SMS campaigns, and managed transactional emails. They saw a 24% increase in newsletter subscribers in 2017. Their open rate was 27% and click rate was 5%, both higher than the industry average. Segmenting their audience led to a 30% increase in clicks.
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Maxi Sport wanted to give customers a smooth shopping experience in stores and online. They needed a system to connect their website, CRM, and marketing tools. With MailUp, Maxi Sport used new email ...and SMS features, like triggered emails and the Coming Soon campaign. This helped them send timely messages and personalize offers. The Coming Soon campaign had a conversion rate four times higher than their average and lowered the bounce rate by 3.6%. Their open and click rates were also above industry benchmarks.
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MailUp helped the Municipality of Siena improve communication with its 54,000 citizens. The city needed to send timely, accurate updates and reach people fast in emergencies. MailUp's platform enable...d multichannel messaging, including SMS and email, especially during the COVID-19 crisis. The results included 66% active database users, 93% SMS delivery, a 70% open rate for COVID-19 messages, and a 37% average open rate. The administration now uses MailUp to keep citizens informed and engaged in real time.
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MailUp helped Xiaomi launch its eCommerce in Mexico. Xiaomi used MailUp and Datatrics to build a subscriber database, personalize emails, and automate marketing. In 6 months, Xiaomi gained 78,000 ema...il subscribers and sent 1.8 million emails. The open rate was 22%, and only 0.3% unsubscribed. Email and marketing automation brought in over $50,000 in revenue with a ROAS of 67:1.
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MailUp helped Banco BPM improve its customer communications for insurance products. Banco BPM used MailUp's display conditions to send personalized messages with unique texts and images. Customers co...uld request appointments or get more information based on their interests. The campaign achieved a 47.2% open rate, 3.55% click rate, 0.06% unsubscribe rate, and a 10% conversion rate. Banco BPM valued MailUp's innovation and ability to manage complex projects.
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MailUp helped Jobrapido send over 2 million personalized job alert emails per day. Jobrapido needed fast, reliable delivery for both alerts and transactional emails. MailUp set up two separate accoun...ts to handle different needs. One account managed high-volume, personalized alerts across four time zones. The other account delivered transactional emails within 1-2 minutes. Jobrapido used MailUp’s flexible API and high deliverability to meet both goals efficiently.
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