Real-World Case Studies and Customer Success Stories with Mailup Email Marketing

MailUp helped Iperal boost its digital marketing. Iperal used MailUp to send personalized newsletters and SMS campaigns. In 2017, newsletter... subscribers grew by 24%. Open rates reached 27%, and click rates hit 5%. Segmenting emails into eight clusters led to a 30% increase in content clicks. Iperal now connects better with customers and drives more store visits.
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MailUp helped Maxi Sport connect in-store and online shoppers using email marketing. Maxi Sport used MailUp to collect user habits... and preferences. They segmented their database to send personalized messages. The same promotion was tailored for online or in-store shoppers. Integration with Magento and SMTP+ enabled real-time alerts for restocked items. This strategy increased conversion rates by 400% and reduced bounce rates.
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Mailup helped Coin SpA, a leading Italian department store chain, improve customer loyalty. Coin used targeted email marketing and CRM... integration to send regular newsletters and special offers to CoinCard holders. The company increased newsletter subscribers by 5% in a few months. Coin also saw growth in its loyalty program. The focus was on better segmentation and personalized communication.
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MailUp helped Walmart Argentina improve its digital marketing. The company used MailUp to manage eCommerce, marketing, and customer care communications.... Integration with VTEX and CRM systems enabled detailed customer behavior analysis and micro-segmentation. Walmart launched automated, personalized campaigns for each customer step. The team reduced campaign creation time and improved open rates, click-through rates, and conversions.
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MailUp helped Maxi Sport connect its online and physical stores. The company used MailUp to send personalized, automated emails and... SMS. Integration with Magento and Salesforce let Maxi Sport launch a "Coming soon" feature, alerting customers when products were back in stock. This campaign achieved a conversion rate four times higher than average and reduced bounce rates by 3.6%. Maxi Sport also saw a 4.1% increase in click-through rates.
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MailUp helped Slow Food Italia collect 481 new contacts at the 2015 Cheese Show using the Jade app. The app let... volunteers gather sign-ups offline on iPads, making the process fast and easy. After the event, 52% of new contacts responded to the newsletter, and the open rate rose by 2.6%. Slow Food Italia grew its database by 450 new members. The organization now has a better way to connect with supporters and share its initiatives.
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MailUp helped Médecins Sans Frontières Italy improve donor engagement with targeted email marketing. The organization used MailUp to segment donors,... personalize communications, and run A/B tests. This led to a 17% drop in regular donor attrition. Partners with increased donations rose by 18%. One-off donations grew by 14.2%. Email marketing is now key to their fundraising and communication strategy.
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MailUp helped Amnesty International Italy boost supporter engagement with targeted email campaigns. Using MailUp's filters, they updated signatories on successful... cases, like the release of Fred and Yves. This approach led to open rates three times higher than initial mailings. The campaign generated 1,510 new donations. Amnesty also saw open and click rates well above sector averages.
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MailUp helped Xiaomi launch its ecommerce store in Mexico. Xiaomi used MailUp to build a subscriber database from scratch with... smart pop-ups and personalized product recommendations. The integration with VTEX enabled targeted email marketing based on user behavior and abandoned carts. In 6 months, Xiaomi gained 78,000 email subscribers, sent 1.8 million emails, and achieved a 22% open rate. Email and marketing automation drove over $50,000 in revenue with a 67:1 ROAS.
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MailUp helped Banco BPM identify insurance needs for customers quickly. The bank used dynamic email content to send personalized messages.... Customers could request appointments or get more information based on their actions. Banco BPM saw a 47.2% open rate and a 10% conversion rate. The solution improved customer engagement and communication about insurance products.
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MailUp helped the Municipality of Siena improve communication with its 54,000 citizens. The city used MailUp to send timely updates... and emergency alerts, especially during the COVID-19 crisis. The platform enabled 93% SMS delivery and a 70% open rate for pandemic-related messages. 66% of the database remained active, and the average open rate was 37%. MailUp supported daily and urgent communications, helping the city keep citizens informed and engaged.
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MailUp helped Giochi Preziosi grow its email list by 5. 8% during a key event. The marketing team used MailUp's...customizable sign-up forms to collect 1,978 new subscribers, with 66% confirming via double opt-in. The process was fast and required no extra budget or IT support. Personalized emails and segmentation improved engagement, with a 16.8% increase in average click-through rate. The Jade app enabled easy, offline data collection at events.
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MailUp helped Jobrapido send over 2 million personalized job alert emails daily. Jobrapido needed fast, reliable delivery for both bulk... alerts and transactional emails. MailUp set up two separate accounts to handle different email types and time zones. The solution used automation and flexible APIs for high deliverability. Jobrapido now meets strict timing and personalization needs for global job seekers.
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