MailUp helped Xiaomi launch its eCommerce in Mexico. Xiaomi used MailUp and Datatrics to build a subscriber database, personalize emails, and automate marketing. In 6 months, Xiaomi gained 78,000 ema...il subscribers and sent 1.8 million emails. The open rate was 22%, and only 0.3% unsubscribed. Email and marketing automation brought in over $50,000 in revenue with a ROAS of 67:1.
Iperal is a large retail company in Lombardy with over 40 stores. In 2012, they started a digitalization process to improve customer service and loyalty. With MailUp, they created effective newslette...rs, used SMS campaigns, and managed transactional emails. They saw a 24% increase in newsletter subscribers in 2017. Their open rate was 27% and click rate was 5%, both higher than the industry average. Segmenting their audience led to a 30% increase in clicks.
Maxi Sport wanted to give customers a smooth shopping experience in stores and online. They needed a system to connect their website, CRM, and marketing tools. With MailUp, Maxi Sport used new email ...and SMS features, like triggered emails and the Coming Soon campaign. This helped them send timely messages and personalize offers. The Coming Soon campaign had a conversion rate four times higher than their average and lowered the bounce rate by 3.6%. Their open and click rates were also above industry benchmarks.
Maxi Sport increased conversion rates by 400% using Mailup's platform, highlighting significant improvements in customer engagement and sales performance.
MailUp helped Coin SpA improve customer loyalty with targeted email marketing. Coin used MailUp to send a new 'Coin Newsletter' to customers and special messages to CoinCard holders. The CRM and emai...l platform worked together for better segmentation. Coin increased newsletter subscribers by 5% in a few months. The number of CoinCard holders also grew.
MailUp helped Walmart Argentina improve its digital marketing. Walmart used MailUp to manage eCommerce, marketing, and customer care communications in one place. The integration with VTEX and the RFM... model let Walmart analyze customer behavior and create automated, personalized campaigns. Walmart made campaign creation faster with MailUp's drag & drop editor. Results included better database management, improved email delivery, unified strategy, and higher open rates, CTR, and conversions.
MailUp helped Banco BPM improve its customer communications for insurance products. Banco BPM used MailUp's display conditions to send personalized messages with unique texts and images. Customers co...uld request appointments or get more information based on their interests. The campaign achieved a 47.2% open rate, 3.55% click rate, 0.06% unsubscribe rate, and a 10% conversion rate. Banco BPM valued MailUp's innovation and ability to manage complex projects.
Non-Profit Organization Management Case Studies and Success Stories with Mailup Email Marketing
CASE STUDY Médecins Sans Frontières Italy
MailUp helped Médecins Sans Frontières Italy improve donor engagement with targeted email marketing. The platform enabled personalized communications, donor segmentation, and A/B testing. Attrition r...ate for regular donors dropped by 17%. Partners with increased donations rose by 18%. One-off donations grew by 14.2%. Email marketing became a key part of their fundraising and communication strategy.
MailUp helped Slow Food Italia collect new contacts at events using the Jade app. Before, they struggled to gather emails beyond their website. With Jade, they created digital sign-up forms on iPads,... even offline. At the 2015 Cheese Show, they gained 481 new contacts. The responsiveness of these contacts reached 52%. Their total open rate increased by 2.6%. Slow Food Italia grew their database by 450 new members, making communication easier and more effective.
CASE STUDY Amnesty International (Italian section)
MailUp helped Amnesty International (Italian section) improve email marketing for supporter engagement. The team used MailUp to send targeted newsletters and updates about successful campaigns. They ...used filters to contact signatories about positive outcomes, like the release of Fred and Yves. Open rates tripled for follow-up emails, and the campaign generated 1,510 new donations. Amnesty International saw higher open and click rates than the sector average.
MailUp helped the Municipality of Siena improve communication with its 54,000 citizens. The city needed to send timely, accurate updates and reach people fast in emergencies. MailUp's platform enable...d multichannel messaging, including SMS and email, especially during the COVID-19 crisis. The results included 66% active database users, 93% SMS delivery, a 70% open rate for COVID-19 messages, and a 37% average open rate. The administration now uses MailUp to keep citizens informed and engaged in real time.
MailUp helped Giochi Preziosi grow their email list with easy sign-up forms and the Jade app. The marketing team collected 1,978 new subscribers during an event. 66% confirmed their subscription usin...g double opt-in. The mailing list size increased by 5.8%. The average click-through rate rose by 16.8%. Giochi Preziosi used MailUp without extra budget or help from other departments.
MailUp helped Jobrapido send over 2 million personalized job alert emails per day. Jobrapido needed fast, reliable delivery for both alerts and transactional emails. MailUp set up two separate accoun...ts to handle different needs. One account managed high-volume, personalized alerts across four time zones. The other account delivered transactional emails within 1-2 minutes. Jobrapido used MailUp’s flexible API and high deliverability to meet both goals efficiently.
