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Location Based Marketing Software 2020: Buyers Guide

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What is Location Based Marketing Software?

Location-based marketing, also called geolocation marketing, is a form of mobile personalization. It is the use of real-time data to engage with users based on their real-time location. Location-based marketing is using data on mobile device users’ current or past locations to display relevant content to them. Other names for location-based marketing are location marketing, geo-targeting marketing, geolocation marketing, proximity-based marketing, and hyperlocal marketing.

There are three categories of location-based marketing: geo-targeting, geo-fencing, and beacons. All three target customers at varying levels of distance and can be used to trigger automated messages, such as push notifications.

Location Based Marketing Software

Polaris Location Intelligence Icon

Polaris Location Intelligence

4.00
★★★★★
★★★★★

Polaris | Location-based, self-service platform

Zoniz Icon

Zoniz

4.00
★★★★★
★★★★★

Zoniz™ Social Media Marketing Platform

RTLS Platform Commander Icon

RTLS Platform Commander

3.83
★★★★★
★★★★★

RTLS PLATFORM FOR SETTING UP AND MANAGING RELIABLE SENSOR...

CARTO Platform Icon

CARTO Platform

4.72
★★★★★
★★★★★

CARTO The World's Leading Location Intelligence Platform

Alteryx APA Platform Icon

Alteryx APA Platform

4.55
★★★★★
★★★★★

Alteryx APA Platform | Unifies Analytics, Data Science, and Process Automation

Loqate Icon

Loqate

4.55
★★★★★
★★★★★

Loqate: Global address verification, data cleansing and geocoding

GroundTruth Icon

GroundTruth

4.50
★★★★★
★★★★★

GroundTruth | The Leading Location Platform

Kumulos Icon

Kumulos

4.44
★★★★★
★★★★★

Mobile App Performance Management for Developers ¦ Kumulos

Arcgis Enterprise Icon

Arcgis Enterprise

4.40
★★★★★
★★★★★

ArcGIS Enterprise | Enterprise GIS Mapping Software - Esri

factual Icon

factual

4.40
★★★★★
★★★★★

Factual | The Leader in Location Data

Qlik Sense Icon

Qlik Sense

4.34
★★★★★
★★★★★

Qlik: Data Analytics for Modern Business Intelligence

SalesRabbit Icon

SalesRabbit

4.33
★★★★★
★★★★★

SalesRabbit | Technology to help develop the behaviors that make great outside sales reps

PlaceIQ Icon

PlaceIQ

4.31
★★★★★
★★★★★

PlaceIQ Location Intelligence, Your Way

Geopointe Icon

Geopointe

4.25
★★★★★
★★★★★

Geopointe - Search, analyze, route, optimize, and much more....

GeoPlugin Icon

GeoPlugin

4.23
★★★★★
★★★★★

IP Geolocation and Currency Converter APIs by Geoplugin

Qlikview Icon

Qlikview

4.20
★★★★★
★★★★★

Qlik: Data Analytics for Modern Business Intelligence

Belladati Icon

Belladati

4.12
★★★★★
★★★★★

BellaDati IoT Analytics Framework

MobileBridge Icon

MobileBridge

4.00
★★★★★
★★★★★

MobileBridge | Improve your customers journey with our mobile engagement tools

Gimbal Location Platform Icon

Gimbal Location Platform

4.00
★★★★★
★★★★★

Gimbal Location Platform - Gimbal | Power your mobile apps with industry-leading location technology

Skyhook Geospatial Insights Icon

Skyhook Geospatial Insights

4.00
★★★★★
★★★★★

Geospatial Insights: Location insights and intelligence on both consumers and competitors

Skyhook Context SDK Icon

Skyhook Context SDK

4.00
★★★★★
★★★★★

Context SDK - Skyhook Location intelligence and geofencing for your mobile app

GeoMoby Icon

GeoMoby

4.00
★★★★★
★★★★★

GeoMoby - Indoor and Outdoor Geofencing - Location Intelligence

Mobilozophy Icon

Mobilozophy

4.00
★★★★★
★★★★★

Mobilozophy : Mobile Marketing Solutions: Proximity, SMS ...

YOOSE Icon

YOOSE

4.00
★★★★★
★★★★★

YOOSE: Beyond Location, Precise Audience

Precisely Spectrum Spatial Icon

Precisely Spectrum Spatial

4.00
★★★★★
★★★★★

Precisely Spectrum Spatial | Achieve enterprise location intelligence by turning data into actionable insights using highly flexible and scalable location data management and analytics

Precisely Spectrum Global Geocoding Icon

Precisely Spectrum Global Geocoding

4.00
★★★★★
★★★★★

Precisely Spectrum Global Geocoding | Organize, locate, and geo-enrich address data on a global scale with Spectrum Global Geocoding

RealZips GeoData Platform Icon

RealZips GeoData Platform

3.99
★★★★★
★★★★★

RealZips: Global Territory Management