In this section, you will find
What is Location Based Marketing Software?
Learn what is Location Based Marketing and how to choose the right software
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Updated By Cuspera
Last updated: Sep 27, 2024
Geopointe - Search, analyze, route, optimize, and much more....
Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes
It is primarily used to locate any salesforce data, anywhere in world in a visual map format with filtering capabilities to derive business insights and effectively aid in decision making
Geopointe has features such as route planner, live vehicle and asset tracking, assignment areas and performance scorecard (using data visualization techniques)
Vendor: Ascent Cloud
Company Size: 11-50
HQ Location: 775 Baywood Drive Suite 217 Petaluma, Ca 94954
Financials: PRIVATE
Geofencing platform
Radar is a geofencing and location tracking platform. It builds app experiences and drives revenue and loyalty with SDKs, APIs, and dashboards for geofencing, trip tracking, geocoding, and routing. It helps to decrease wait times and increase repeat visits with solutions for curbside pickup, BOPIS, drive-thru, delivery, and more.
The location data privacy leader, with tools for compliance, data minimization, and custom data retention. Open-source SDKs with industry-leading accuracy, simple documentation, flexible APIs, and turnkey integrations. It enables on-premise app experiences and contextual messaging, trip tracking, geofencing and place detection, and store locators and address autocomplete.
Vendor: Radar Relay, Inc.
Company Size: 11-50
Financials: SERIES A
MOCA Platform: AI-powered marketing for deep personalization
MOCA Platform™ is an AI-driven Location Intelligence and Marketing Automation platform that enables sophisticated mobile marketers to seamlessly connect digital and physical data and activate users with memorable mobile experiences, making user engagement more personalized, targeted and effective. It enables SMEs and large enterprises to leverage their mobile audience, boost engagement and increase their revenue providing highly targeted and personalized mobile experiences including push, in-app and location-based notifications.
It gathers billions of records of behavioral and location data from multiple sources in real-time. It allows organizations and governments to unlock customers' insights with location intelligence and marketing automation to deliver mobile campaigns to better engage and retain their audience. It leverages both digital and physical customer data, and a person-centric approach allows it to build the next layers to create a digital ecosystem.
Key features include segmentation, personalization, automation, marketing analytics, location analytics, and integrations.
Vendor: MOCA Platform
Company Size: 11-50
HQ Location: Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES
Financials: SEED
Global address verification, data cleansing and geocoding
Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.
Its global data is built by aggregating multiple reference data sources into a consistent and reliable single-best-record, resulting in the most complete and accurate addresses. It gives customers the ability to verify addresses at the point of capture, with a simple, and easy to integrate address validation API. Loqate can also help maintain existing customer records in bulk using our batch processing solution. Their type-ahead product uses real-time search to suggest, and auto-complete address fields on digital data capture forms including checkout and registration pages. Errors are recognized and corrected at the point of entry, avoiding costly shipping errors and damage to brand reputation. Location data engines can also cleanse existing data already in the system, allowing to re-engage lost customers, and improve the integrity of the data powering business operations.
Some of its features include real-time search, international data, fuzzy error prevention, and mobile accessibility. Loqate’s global API integrates seamlessly into any system and will maintain verified customer data, increasing online conversion rates, driving business efficiency and improving user experience on desktop and mobile devices.
Vendor: Loqate
Company Size: 501-1000
Financials: PRIVATE
The Leading Location Platform
GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.
It delivers a unique data set called visitation data, which allows brands, agencies, SMBs, and nonprofits to drive high-performing business outcomes. It offers in-store visitation insights by market, brand and specific competitors, enabling marketers to close the gap between online activities and offline sales.
GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. It has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned and operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.
Vendor: GroundTruth
Company Size: 251-500
HQ Location: One World Trade Center, 60th Floor, New York, NY 10007, US
Financials: SERIES F
Business Analytics Platform to identify new locations or evaluate performance
Buxton Analytics Platform provides customer analytics solutions, location analytics to identify new locations or evaluate performance in existing ones, and potential for market growth. It can be used across industries such as Retail, Healthcare, Restaurants, Franchise,
Buxton enables the creation of a model and a customer profile for feeding into the customer analytics tool Scout. Scout provides a centralized view of the customer and analytics data to enable decisions on real estate, operations and marketing strategies based on the customer profile.
Buxton enables real-estate analytics for site selection with its Site Selection tool and a tool for evaluation of existing locations. It provides sales forecasts with data on actual performance vs forecast, and real-estate insights on new locations to avoid under-performing locations. The Market optimization tool enables decisions on the number of locations the market can support. Buxton also features reports that can be customized and in-depth analysis tools based on unique requirements.
Vendor: Buxton Company, LLC
Company Size: 101-250
HQ Location: 2651 S. Polaris Dr., Fort Worth, TX 76137, US
Financials: PRIVATE
MapLarge | Interactive Maps - Big Data Mapping Software and API ...
Maplarge is a cloud-based platform for big data analytics and visualization. Its proprietary technology takes complex data and creates dynamic interactive visualizations. It offers interactive analytics, dashboards, charts and maps for large datasets as well as high performance geocoding.
MapLarge allows users to map more data, create enterprise end to end solutions. All of the components use open standards for communication and are drop-in compatible with ESRI, Google, LeafletJS, OpenLayers and OpenStreetMap. MapLarge offers an API to embed interactive maps on websites, blogs, or news stories. MapLarge's cloud and appliance-based, world-class geocoder can quickly turn any address into the lat/long necessary for accurate analysis and effective decision making.
MapLarge features include Geocoding, Routing, Dynamic Aggregation, Real-Time Querying, Data Feeds, Alerting, Heat Mapping, Clustering, Animation, Private Appliance and more. It Filter, join and subtotal data using complex SQL statements to recompute totals in real-time against trillion record datasets. MapLarge API can scale to thousands of cloud servers in distributed data centers, run offline on a tablet or laptop, or a private appliance behind a firewall.
Vendor: Map Large, Inc.
Leading WiFi Analytics & Data Solutions to build detailed customer profiles
purple Wifi Analytics is a WiFi analytics tool that helps to build detailed customer profiles and better understand customer behavior. It helps to improve consistency, acquire customers and increase sales and revenue.
It helps to understand customer behavior with location analytics. It analyzes customer data and the performance of the venues through a wide range of reports, access and analyze data from the enterprise-class analytics platform. It also manages the venue density, responsibility score, and NPS rating with Purple’s Social Responsibility Dashboard.
Some of its features include location analytics, centralized reporting suite, segment data to understand the different customer groups, enterprise-class analytics, social responsibility dashboard and so on.
Vendor: Purple Wifi Ltd
Company Size: 51-100
HQ Location: Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB
Financials: SERIES A
The Comprehensive Solution for Shopping Mall Marketing
M360 is a Shopping Mall Center Marketing Solution that streamlines multi-channel marketing execution, delivers personalized messages to shoppers at the most influential moments, and provides user-friendly reporting on KPIs.
It builds more complete shopper profiles, manages off-property and proximity-based text and email messaging, creates automated messaging workflows, and views results in real time all from a single platform.
Some of its features include text keywords, Wi-Fi integration, API integration, robust CRM, grouping/audience segmentation, broadcast scheduler, message previewer, targeted messaging, on-demand reporting, database insights, and more.
Vendor: Redflag by Pocketstop
Company Size: 11-50
HQ Location: 5646 Milton St., Suite100LL, Dallas, TX 75206, US
Financials: PRIVATE
IP Geolocation and Currency Converter APIs by Geoplugin
GeoPlugin is a fast and reliable Geolocation Web Service API to locate visitors based on their IP address. It enables geolocating visitors, allowing geo localised content more relevant to their geographical location. GeoPlugin has been providing stable, reliable, fast and free IP geolocation coming from many millions of visitors for many thousands of clients.
GeoPlugin provides a free geolocation API in multiple different programming languages in a single API call. Each simple call to the API will also provide an accurate and up-to-date geolocalized currency converter to know product costs in visitor's currency. IP Geolocation can be performed on both IPv4 and IPv6 addresses using the same API request format. GeoPlugin detects whether the IP is IPv4 or IPv6 automatically.
Vendor: GeoPlugin
Company Size: NA
Financials: NA
In this section, you will find
What is Location Based Marketing Software?
Location-based marketing, also called geolocation marketing, is a form of mobile personalization. It is the use of real-time data to engage with users based on their real-time location. Location-based marketing is using data on mobile device users’ current or past locations to display relevant content to them. Other names for location-based marketing are location marketing, geo-targeting marketing, geolocation marketing, proximity-based marketing, and hyperlocal marketing.
There are three categories of location-based marketing: geo-targeting, geo-fencing, and beacons. All three target customers at varying levels of distance and can be used to trigger automated messages, such as push notifications.
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Geopointe - Search, analyze, route, optimize, and much more....
Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes
Vendor: Ascent Cloud
Company Size: 11-50
HQ Location: 775 Baywood Drive Suite 217 Petaluma, Ca 94954
Financials: PRIVATE
Aislelabs | Location Analytics and Heatmaps for Enterprises
Vendor: Aislelabs Inc.
Company Size: 51-100
HQ Location: TORONTO, Ontario
Financials: SEED
Geofencing platform
Radar is a geofencing and location tracking platform. It builds app experiences and drives revenue and loyalty with SDKs, APIs, and dashboards for geofencing, trip tracking, geocoding, and routing. It helps to decrease wait times and increase repeat visits with solutions for curbside pickup, BOPIS, drive-thru, delivery, and more.
Vendor: Radar Relay, Inc.
Company Size: 11-50
Financials: SERIES A
MOCA Platform: AI-powered marketing for deep personalization
MOCA Platform™ is an AI-driven Location Intelligence and Marketing Automation platform that enables sophisticated mobile marketers to seamlessly connect digital and physical data and activate users with memorable mobile experiences, making user engagement more personalized, targeted and effective. It enables SMEs and large enterprises to leverage their mobile audience, boost engagement and increase their revenue providing highly targeted and personalized mobile experiences including push, in-app and location-based notifications.
Vendor: MOCA Platform
Company Size: 11-50
HQ Location: Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES
Financials: SEED
Crowd Connected - Realtime location intelligence and insights
Vendor: Crowd Connected Ltd
Company Size: 1-10
HQ Location: Surrey Technology Centre, 40 Occam Road, Guildford, Surrey GU2 7YG, GB
Financials: SEED
Global address verification, data cleansing and geocoding
Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.
Vendor: Loqate
Company Size: 501-1000
Financials: PRIVATE
Network Planning Tool | Location Mapping Software
Vendor: GapMaps Pty Ltd
HQ Location: Melbourne, Victoria 3008, AU
The Leading Location Platform
GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.
Vendor: GroundTruth
Company Size: 251-500
HQ Location: One World Trade Center, 60th Floor, New York, NY 10007, US
Financials: SERIES F
A Powerful Location Based Services Platform
Vendor: Cisco Systems, Inc.
Founded: 1984
Company Size: 10001+
HQ Location: Corporate Headquarters, 170 West Tasman Dr., San Jose, CA 95134, USA
Financials: IPO
Location Based App Developer - optisolbusiness.com
Vendor: OptiSol Business Solutions
Company Size: 101-250
HQ Location: Chennai, Tamilnadu
Financials: PRIVATE
Location-based insights and automation to buy and sell connectivity
Vendor: Connected2Fiber, Inc
Company Size: 101-250
HQ Location: 22324 Temescal Canyon Rd #200 Corona, CA 92883
Financials: PRIVATE
Geofencing Platform for Apps | Bluedot
Vendor: Bluedot Innovation
Company Size: 11-50
HQ Location: San Francisco, California
Financials: PRIVATE
Location Intelligence platform for Data Scientists, Developers and Analysts
CARTO is a Location Intelligence platform that can be used by businesses to store, enrich, analyze & visualize their data, enabling spatially aware decisions and optimization of business processes. It can be used across industries such as Telecom, Real Estate, Retail and Cities and Government departments.
Vendor: CartoDB, Inc.
Company Size: 101-250
HQ Location: 307 5th Ave, New York, New York 10016, US
Financials: SERIES C
Maptitude GIS and Mapping Software - caliper.com
Vendor: Caliper Corporation
HQ Location: 500 Alexander Park, Suite 200, Princeton, New Jersey 08540, US
Financials: PRIVATE
End-to-end automation platform that Unifies Analytics, Data Science, and Process Automation
Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics enabling everyone to deliver breakthrough outcomes with analytics automation. It helps to launch new products and improve ROI.
Vendor: Alteryx
Founded: 2011
Company Size: 501-1000
HQ Location: 3345 Michelson Drive, Suite 400 Irvine, CA 92612
Financials: IPO
Maximize website conversions by geo targeting your audience
Vendor: Geo Targetly
Company Size: NA
HQ Location: 40 City Road Southbank VIC 3006 Melbourne, Australia
Financials: NA
Business Mapping Software | Map Making Software at Map Business Online
Vendor: SpatialTEQ
Company Size: 51-100
HQ Location: Cornish, ME, US
Financials: PRIVATE
Spotio Sales Performance Management Software
Spotio is a field sales accleration platform that helps outside sales teams to close deals and grow revenue.
Vendor: Spotio, Inc.
Company Size: 11-50
HQ Location: 14114 Dallas Pkwy, Ste. 640 Dallas, TX 75254
Financials: SERIES A
Data Visualization, Scheduling and Routing....
Salesforce Maps is a location aware CRM designed for field sales, fleet management, and service team to help optimize sales processes, enable territory management and enhance customer experience.
Vendor: Salesforce, Inc.
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
Qlik: Data Analytics for Modern Business Intelligence
Qlik Sense is a data analytics platform. It is an associative analytics engine which is AI enabled and has scalable multi-cloud architecture. It helps organizations with insights and helps them to make data-driven decisions. Qlik Sense is used by executives, decision-makers, analysts.
Vendor: QlikTech International AB
Founded: 1993
Company Size: 1001-5000
HQ Location: 211 South Gulph Road, Suite 500, King of Prussia, PA 19406 United States
Financials: M&A
Technology to help develop the behaviors that make great outside sales reps
Sales Rabbit is a cloud and mobile solutions for field sales teams to increase sales reps productivity.
Vendor: SalesRabbit, Inc
Founded: 2013
Company Size: 11-50
HQ Location: 2801 North Thanksgiving Way Suite 210 Lehi, Utah 84043
Financials: PRIVATE
Aspectum – Cloud Platform for Location Business Intelligence
Vendor: Aspectum
Company Size: NA
HQ Location: 1906 El Camino Real, Menlo Park, California 94027, US
Customer experience platform to turn every customer into a loyal advocate
Local Measure is a customer experience platform to drive loyalty and personalize experiences at scale and also connect with customers to collect real-time insights. It helps to improve ROI and efficiency.
Vendor: Local Measure
Company Size: 11-50
HQ Location: Surry Hills, NSW
Financials: PRIVATE
KickFire IP Address-to-Company API, Real-Time Visitor Intent
KickFire is an ABM platform for marketing, sales teams to increase lead generation, close the deals faster and increase revenue.
Vendor: KickFire, Inc.
Founded: 1999
Company Size: 11-50
HQ Location: 2290 N 1st St, Suite 102 • San Jose, CA 95131
Financials: PRIVATE