In this section, you will find
What is Location Based Marketing Software?
Learn what is Location Based Marketing and how to choose the right software
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Read more about how companies in different industries are using Location Based Marketing software to drive results.
Read more about the latest news and updates in Location Based Marketing.
Updated By Cuspera
Last updated: Sep 27, 2024
CARTO is a Location Intelligence platform that can be used by businesses to store, enrich, analyze & visualize their data, enabling spatially aware decisions and optimization of business processes. It can be used across industries such as Telecom, Real Estate, Retail and Cities and Government departments.
CARTO features include Data Ingestion and Management, Data Enrichment, Analysis, Solutions & Visualization and Integration. The software is cloud based with automatic backups and regular upgrades. It can also be deployed on-premise on a virtual private cloud.
The Data Ingestion and Management feature enables to seamlessly use basic PostgreSQL expressions and PostGIS functions, creation of tables and views directly in the platform without needing to download, and supports multiple geospatial formats. CARTO's Data Enrichment feature allows access to different location data streams on common geometries and enables development of ETL processes and update mechanisms for data enrichment. The Solutions & Visualization feature helps to develop and build custom applications with a full suite of front-end libraries using Airship and CARTO VL.
CARTO helps us develop state of the art platforms & reports that foster the interactions between the client and the data. It allows us to easliy deliver new complex & actionable insights, leading to questions that can be answered in an interactive and engaging way.Jose Mu oz
Big Data Product Manager
Telefonica Ecuador
Vendor: CartoDB, Inc.
Company Size: 101-250
HQ Location: 307 5th Ave, New York, New York 10016, US
Financials: SERIES C
Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes
It is primarily used to locate any salesforce data, anywhere in world in a visual map format with filtering capabilities to derive business insights and effectively aid in decision making
Geopointe has features such as route planner, live vehicle and asset tracking, assignment areas and performance scorecard (using data visualization techniques)
Vendor: Ascent Cloud
Company Size: 11-50
HQ Location: 775 Baywood Drive Suite 217 Petaluma, Ca 94954
Financials: PRIVATE
LocationSmart is a cloud-based location platform that enables businesses with location, identity and global mobile engagement services across connected devices for consumers, workers and assets. It enables businesses to meet gaming geolocation compliance regulations and manage their remote IoT assets.
LocationSmart provides services through a web services location-based API platform earning acclaim for providing customers with real-time actionable intelligence, optimizing efficiencies, verifying transactions and garnering top-performing location awareness for their platform. It provides a rich set of services that includes multi-source location, device profiling and behavioral analytics, geofencing. two-way messaging, and one-time PIN (OTP) delivery for device verification. It enables enterprises to meet gaming geolocation requirements for geographic compliance through multi-source location information, machine learning and rules-based compliance processes.
LocationSmart services also offer cloud-based location services to monitor and manage connected IoT devices through its web services API platform. It eliminates gaps in location visibility and provides ongoing monitoring and control over connected devices (e.g., M2M and IoT) in virtually any corner of the world with cellular or internet connectivity.
Vendor: LocationSmart.
Company Size: 11-50
HQ Location: Carlsbad, California, USA
Financials: PRIVATE
Radar is a geofencing and location tracking platform. It builds app experiences and drives revenue and loyalty with SDKs, APIs, and dashboards for geofencing, trip tracking, geocoding, and routing. It helps to decrease wait times and increase repeat visits with solutions for curbside pickup, BOPIS, drive-thru, delivery, and more.
The location data privacy leader, with tools for compliance, data minimization, and custom data retention. Open-source SDKs with industry-leading accuracy, simple documentation, flexible APIs, and turnkey integrations. It enables on-premise app experiences and contextual messaging, trip tracking, geofencing and place detection, and store locators and address autocomplete.
Vendor: Radar Relay, Inc.
Company Size: 11-50
Financials: SERIES A
MOCA Platform™ is an AI-driven Location Intelligence and Marketing Automation platform that enables sophisticated mobile marketers to seamlessly connect digital and physical data and activate users with memorable mobile experiences, making user engagement more personalized, targeted and effective. It enables SMEs and large enterprises to leverage their mobile audience, boost engagement and increase their revenue providing highly targeted and personalized mobile experiences including push, in-app and location-based notifications.
It gathers billions of records of behavioral and location data from multiple sources in real-time. It allows organizations and governments to unlock customers' insights with location intelligence and marketing automation to deliver mobile campaigns to better engage and retain their audience. It leverages both digital and physical customer data, and a person-centric approach allows it to build the next layers to create a digital ecosystem.
Key features include segmentation, personalization, automation, marketing analytics, location analytics, and integrations.
Vendor: MOCA Platform
Company Size: 11-50
HQ Location: Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES
Financials: SEED
Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.
Its global data is built by aggregating multiple reference data sources into a consistent and reliable single-best-record, resulting in the most complete and accurate addresses. It gives customers the ability to verify addresses at the point of capture, with a simple, and easy to integrate address validation API. Loqate can also help maintain existing customer records in bulk using our batch processing solution. Their type-ahead product uses real-time search to suggest, and auto-complete address fields on digital data capture forms including checkout and registration pages. Errors are recognized and corrected at the point of entry, avoiding costly shipping errors and damage to brand reputation. Location data engines can also cleanse existing data already in the system, allowing to re-engage lost customers, and improve the integrity of the data powering business operations.
Some of its features include real-time search, international data, fuzzy error prevention, and mobile accessibility. Loqate’s global API integrates seamlessly into any system and will maintain verified customer data, increasing online conversion rates, driving business efficiency and improving user experience on desktop and mobile devices.
Vendor: Loqate
Company Size: 501-1000
Financials: PRIVATE
Placer.ai is a real-world intelligence platform that enables the evaluation of a market's dispersion of commercial activity and revenue potential by understanding the customer insights and competitive benchmarking allowing the discovery of new business opportunities. It helps to grow market shares, enhance customer relationships, and improve efficiency.
Placer.ai’s data helps to build innovative products, it leverages data to produce easy-to-use, insightful visualizations for the industry or specific business role. It infuses the products with high-value data to deliver innovative features and creates any number of reports such as chain and store performance, competitive benchmarking, and visitor demographics. Also, its database helps to detect trends, build prediction models, identify investment opportunities, and companies on the rise.
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.Jeff Axtell EVP
Regional Manager
Vestar
Vendor: Placer Labs, Inc
HQ Location: 153 2nd St, Los Altos, California 94022, US
GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.
It delivers a unique data set called visitation data, which allows brands, agencies, SMBs, and nonprofits to drive high-performing business outcomes. It offers in-store visitation insights by market, brand and specific competitors, enabling marketers to close the gap between online activities and offline sales.
GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. It has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned and operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.
Vendor: GroundTruth
Company Size: 251-500
HQ Location: One World Trade Center, 60th Floor, New York, NY 10007, US
Financials: SERIES F
Adentro a marketing platform helps to measure the effectiveness of online marketing with the walk-through rate by understanding the bottom-line impact of the marketing and helps to make smarter decisions and run more successful businesses. It helps to improve efficiency and increase customer lifetime value.
Adentro help to bring more customers into the business, retains customer, and build loyalty and gives a powerful metric to better understand the bottom-line impact of the marketing. It also helps to know if a customer saw the ad before walking in, at any scale, in any location.
Some of its features include people-centric targeting based on real customers visiting the business rather than digital approximations, directly measuring the in-store impact, measuring performance across campaigns and platforms, and maximizing the lifetime impact of the marketing budget.
Vendor: Adentro, Inc.
Company Size: 101-250
HQ Location: San Francisco, CA
Financials: PRIVATE
Business Analytics Platform to identify new locations or evaluate performance
Buxton Analytics Platform provides customer analytics solutions, location analytics to identify new locations or evaluate performance in existing ones, and potential for market growth. It can be used across industries such as Retail, Healthcare, Restaurants, Franchise,
Buxton enables the creation of a model and a customer profile for feeding into the customer analytics tool Scout. Scout provides a centralized view of the customer and analytics data to enable decisions on real estate, operations and marketing strategies based on the customer profile.
Buxton enables real-estate analytics for site selection with its Site Selection tool and a tool for evaluation of existing locations. It provides sales forecasts with data on actual performance vs forecast, and real-estate insights on new locations to avoid under-performing locations. The Market optimization tool enables decisions on the number of locations the market can support. Buxton also features reports that can be customized and in-depth analysis tools based on unique requirements.
Vendor: Audiense Limited
Founded: 2011
Company Size: 101-250
HQ Location: 81 Rivington Street, London EC2A 3AY, United Kingdom
Financials: PRIVATE
In this section, you will find
What is Location Based Marketing Software?
Location-based marketing, also called geolocation marketing, is a form of mobile personalization. It is the use of real-time data to engage with users based on their real-time location. Location-based marketing is using data on mobile device users’ current or past locations to display relevant content to them. Other names for location-based marketing are location marketing, geo-targeting marketing, geolocation marketing, proximity-based marketing, and hyperlocal marketing.
There are three categories of location-based marketing: geo-targeting, geo-fencing, and beacons. All three target customers at varying levels of distance and can be used to trigger automated messages, such as push notifications.
Get AI-generated right fit software based on peer experience in just a minute.
CARTO is a Location Intelligence platform that can be used by businesses to store, enrich, analyze & visualize their data, enabling spatially aware decisions and optimization of business processes. It can be used across industries such as Telecom, Real Estate, Retail and Cities and Government departments.
Vendor: CartoDB, Inc.
Company Size: 101-250
HQ Location: 307 5th Ave, New York, New York 10016, US
Financials: SERIES C
Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes
Vendor: Ascent Cloud
Company Size: 11-50
HQ Location: 775 Baywood Drive Suite 217 Petaluma, Ca 94954
Financials: PRIVATE
LocationSmart is a cloud-based location platform that enables businesses with location, identity and global mobile engagement services across connected devices for consumers, workers and assets. It enables businesses to meet gaming geolocation compliance regulations and manage their remote IoT assets.
Vendor: LocationSmart.
Company Size: 11-50
HQ Location: Carlsbad, California, USA
Financials: PRIVATE
Vendor: Aislelabs Inc.
Company Size: 51-100
HQ Location: TORONTO, Ontario
Financials: SEED
Vendor: SpatialTEQ
Company Size: 51-100
HQ Location: Cornish, ME, US
Financials: PRIVATE
Radar is a geofencing and location tracking platform. It builds app experiences and drives revenue and loyalty with SDKs, APIs, and dashboards for geofencing, trip tracking, geocoding, and routing. It helps to decrease wait times and increase repeat visits with solutions for curbside pickup, BOPIS, drive-thru, delivery, and more.
Vendor: Radar Relay, Inc.
Company Size: 11-50
Financials: SERIES A
MOCA Platform™ is an AI-driven Location Intelligence and Marketing Automation platform that enables sophisticated mobile marketers to seamlessly connect digital and physical data and activate users with memorable mobile experiences, making user engagement more personalized, targeted and effective. It enables SMEs and large enterprises to leverage their mobile audience, boost engagement and increase their revenue providing highly targeted and personalized mobile experiences including push, in-app and location-based notifications.
Vendor: MOCA Platform
Company Size: 11-50
HQ Location: Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES
Financials: SEED
Vendor: Crowd Connected Ltd
Company Size: 1-10
HQ Location: Surrey Technology Centre, 40 Occam Road, Guildford, Surrey GU2 7YG, GB
Financials: SEED
Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.
Vendor: Loqate
Company Size: 501-1000
Financials: PRIVATE
Vendor: GapMaps Pty Ltd
HQ Location: Melbourne, Victoria 3008, AU
Placer.ai is a real-world intelligence platform that enables the evaluation of a market's dispersion of commercial activity and revenue potential by understanding the customer insights and competitive benchmarking allowing the discovery of new business opportunities. It helps to grow market shares, enhance customer relationships, and improve efficiency.
Vendor: Placer Labs, Inc
HQ Location: 153 2nd St, Los Altos, California 94022, US
GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.
Vendor: GroundTruth
Company Size: 251-500
HQ Location: One World Trade Center, 60th Floor, New York, NY 10007, US
Financials: SERIES F
Vendor: Caliper Corporation
HQ Location: 500 Alexander Park, Suite 200, Princeton, New Jersey 08540, US
Financials: PRIVATE
End-to-end automation platform that Unifies Analytics, Data Science, and Process Automation
Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics enabling everyone to deliver breakthrough outcomes with analytics automation. It helps to launch new products and improve ROI.
Vendor: Alteryx
Founded: 2011
Company Size: 501-1000
HQ Location: 3345 Michelson Drive, Suite 400 Irvine, CA 92612
Financials: IPO
Vendor: Geo Targetly
Company Size: NA
HQ Location: 40 City Road Southbank VIC 3006 Melbourne, Australia
Financials: NA
Spotio is a field sales accleration platform that helps outside sales teams to close deals and grow revenue.
Vendor: Spotio, Inc.
Company Size: 11-50
HQ Location: 14114 Dallas Pkwy, Ste. 640 Dallas, TX 75254
Financials: SERIES A
Salesforce Maps is a location aware CRM designed for field sales, fleet management, and service team to help optimize sales processes, enable territory management and enhance customer experience.
Vendor: Salesforce, Inc.
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
Qlik Sense is a data analytics platform. It is an associative analytics engine which is AI enabled and has scalable multi-cloud architecture. It helps organizations with insights and helps them to make data-driven decisions. Qlik Sense is used by executives, decision-makers, analysts.
Vendor: QlikTech International AB
Founded: 1993
Company Size: 1001-5000
HQ Location: 211 South Gulph Road, Suite 500, King of Prussia, PA 19406 United States
Financials: M&A
Sales Rabbit is a cloud and mobile solutions for field sales teams to increase sales reps productivity.
Vendor: SalesRabbit, Inc
Founded: 2013
Company Size: 11-50
HQ Location: 2801 North Thanksgiving Way Suite 210 Lehi, Utah 84043
Financials: PRIVATE
Vendor: Aspectum
Company Size: NA
HQ Location: 1906 El Camino Real, Menlo Park, California 94027, US
Local Measure is a customer experience platform to drive loyalty and personalize experiences at scale and also connect with customers to collect real-time insights. It helps to improve ROI and efficiency.
Vendor: Local Measure
Company Size: 11-50
HQ Location: Surry Hills, NSW
Financials: PRIVATE
KickFire is an ABM platform for marketing, sales teams to increase lead generation, close the deals faster and increase revenue.
Vendor: KickFire, Inc.
Founded: 1999
Company Size: 11-50
HQ Location: 2290 N 1st St, Suite 102 • San Jose, CA 95131
Financials: PRIVATE
Qlik is an analysis and business intelligence platform for finance, IT, HR, marketing, sales and supply management teams to scale operations and increase customer engagement.
Vendor: QlikTech International AB
Founded: 1993
Company Size: 1001-5000
HQ Location: 211 South Gulph Road, Suite 500, King of Prussia, PA 19406 United States
Financials: M&A
Belladati is an IoT Advanced analytics platform that delivers end-to-end functionalities and creates the technical and economic conditions for offering energy management applications to consumers, industries, and cities. It makes it easy for cities, and enterprises to onboard new use cases and rapidly achieve successful outcomes.
Vendor: Belladati Pte. Ltd
Company Size: 11-50
Financials: SERIES A
