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Location Based Marketing Software 2021: Buyer’s Guide

Learn what is Location Based Marketing and how to choose the right software

Updated By Cuspera

Last updated: Feb 23, 2021

Location Based Marketing Software 2021: Buyer’s Guide

What is Location Based Marketing Software?

Location-based marketing, also called geolocation marketing, is a form of mobile personalization. It is the use of real-time data to engage with users based on their real-time location. Location-based marketing is using data on mobile device users’ current or past locations to display relevant content to them. Other names for location-based marketing are location marketing, geo-targeting marketing, geolocation marketing, proximity-based marketing, and hyperlocal marketing.

There are three categories of location-based marketing: geo-targeting, geo-fencing, and beacons. All three target customers at varying levels of distance and can be used to trigger automated messages, such as push notifications.

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54 Location Based Marketing Software

Loqate

Global address verification, data cleansing and geocoding

4.55

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Loqate Icon

Loqate

4.55
★★★★★
★★★★★
Global address verification, data cleansing and geocoding

Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Engaging and following up
Top Features : Capture information,Personalization,Recording
Loqate Icon

Vendor: Loqate

Company Size: 501-1000

Financials: M&A

GroundTruth

The Leading Location Platform

4.50

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GroundTruth Icon

GroundTruth

4.50
★★★★★
★★★★★
The Leading Location Platform

GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Dashboard
GroundTruth Icon

Vendor: GroundTruth

Company Size: 251-500

HQ Location: One World Trade Center, 60th Floor, New York, NY 10007, US

Financials: Series F

Arcgis Enterprise

ArcGIS Enterprise | Enterprise GIS Mapping Software - Esri

4.40

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Arcgis Enterprise Icon

Arcgis Enterprise

4.40
★★★★★
★★★★★
ArcGIS Enterprise | Enterprise GIS Mapping Software - Esri
Highlights
Top Business Usecases : Workflow management,Collaboration,Sending & publishing communications
Arcgis Enterprise Icon

Vendor: Esri

Founded: 1969

Company Size: 1001-5000

HQ Location: 380 New York St., Redlands, CA 92373, US

Financials: Private

purple Wifi Analytics

Leading WiFi Analytics & Data Solutions to build detailed customer profiles

4.33

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purple Wifi Analytics Icon

purple Wifi Analytics

4.33
★★★★★
★★★★★
Leading WiFi Analytics & Data Solutions to build detailed customer profiles

purple Wifi Analytics is a WiFi analytics tool that helps to build detailed customer profiles and better understand customer behavior. It helps to improve consistency, acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Social media management,Engaging on social media,Social media analytics
Top Features : Dashboard
purple Wifi Analytics Icon

Vendor: Purple.ai

Company Size: 51-100

HQ Location: Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB

Financials: Private

Geopointe

Geopointe - Search, analyze, route, optimize, and much more....

4.25

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Geopointe Icon

Geopointe

4.25
★★★★★
★★★★★
Geopointe - Search, analyze, route, optimize, and much more....

Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Recording,Personalization,Dashboard
Geopointe Icon

Vendor: Geopointe

Company Size: 11-50

HQ Location: 16795 Von Karman Ave, Irvine, California US

Financials: M&A

SeedLogix

Inbound Marketing and Reporting for Multi-Location Businesses

4.17

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SeedLogix Icon

SeedLogix

4.17
★★★★★
★★★★★
Inbound Marketing and Reporting for Multi-Location Businesses
Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Landing page,Personalization,SEO
SeedLogix Icon

Vendor: SeedLogix

Company Size: 11-50

HQ Location: 12007 Research Boulevard Ste 201 Austin, TX 78759

Venuex

Venuex offers a unique system that will help visitors find their way in an airport

4.09

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Venuex Icon

Venuex

4.09
★★★★★
★★★★★
Venuex offers a unique system that will help visitors find their way in an airport
Highlights
Top Business Usecases : Lead qualification: technographic,Lead qualification,Digital marketing
Venuex Icon

Vendor: Venuex

Company Size: 11-50

HQ Location: Akar Caddesi, ?i?li, ?stanbul 34380, TR

Financials: Private

Polaris Location Intelligence

Polaris | Location-based, self-service platform

4.00

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Polaris Location Intelligence Icon

Polaris Location Intelligence

4.00
★★★★★
★★★★★
Polaris | Location-based, self-service platform
Highlights
Top Business Usecases : Campaign analytics,Campaign management,Advertisement
Polaris Location Intelligence Icon

Vendor: Ubimo

HQ Location: 85 Broad Street, New York, NY 10004, US

Gimbal Location Platform

Gimbal Location Platform - Gimbal | Power your mobile apps with industry-leading location technology

4.00

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Gimbal Location Platform Icon

Gimbal Location Platform

4.00
★★★★★
★★★★★
Gimbal Location Platform - Gimbal | Power your mobile apps with industry-leading location technology
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Channel marketing
Gimbal Location Platform Icon

Vendor: Gimbal

Company Size: 51-100

Financials: M&A

Skyhook Context SDK

Context SDK - Skyhook Location intelligence and geofencing for your mobile app

4.00

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Skyhook Context SDK Icon

Skyhook Context SDK

4.00
★★★★★
★★★★★
Context SDK - Skyhook Location intelligence and geofencing for your mobile app
Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Generation of new leads
Skyhook Context SDK Icon

Vendor: Skyhook

Company Size: 51-200

HQ Location: 41 Farnsworth St, Boston, MA 02210, US

Financials: Series C

YOOSE

Beyond Location, Precise Audience

4.00

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YOOSE Icon

YOOSE

4.00
★★★★★
★★★★★
Beyond Location, Precise Audience
Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization,Landing page
YOOSE Icon

Vendor: YOOSE

HQ Location: 16 Purvis Street, 02-00, Singapore, Singapore 188595, SG

Cisco Hyperlocation Solution

Hyperlocation Solution - Cisco - Wifi Location services

4.00

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Cisco Hyperlocation Solution Icon

Cisco Hyperlocation Solution

4.00
★★★★★
★★★★★
Hyperlocation Solution - Cisco - Wifi Location services
Highlights
Top Business Usecases : Engaging and following up,Engagement management,Training & onboarding
Cisco Hyperlocation Solution Icon

Vendor: Cisco

Founded: 1984

Company Size: 10001+

HQ Location: Corporate Headquarters, 170 West Tasman Dr., San Jose, CA 95134, USA

Financials: IPO

CARTO Platform

Location Intelligence platform for Data Scientists, Developers and Analysts

4.80

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CARTO Platform Icon

CARTO Platform

4.80
★★★★★
★★★★★
Location Intelligence platform for Data Scientists, Developers and Analysts

CARTO is a Location Intelligence platform that can be used by businesses to store, enrich, analyze & visualize their data, enabling spatially aware decisions and optimization of business processes. It can be used across industries such as Telecom, Real Estate, Retail and Cities and Government departments.

Highlights
Top Business Usecases : Workflow management,Helpdesk management,Funnel analysis
Top Features : Dashboard,Widgets,Recording
CARTO Platform Icon

Vendor: CARTO

Company Size: 101-250

HQ Location: 201 Moore St, Brooklyn, New York 11206, US

Financials: Series B

Maptitude Mapping Software

Maptitude GIS and Mapping Software - caliper.com

4.68

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Maptitude Mapping Software Icon

Maptitude Mapping Software

4.68
★★★★★
★★★★★
Maptitude GIS and Mapping Software - caliper.com
Highlights
Top Business Usecases : Forecasting,Sending & publishing communications,Communication management
Top Features : Recording,Personalization,Calculator
Maptitude Mapping Software Icon

Vendor: Caliper

HQ Location: 500 Alexander Park, Suite 200, Princeton, New Jersey 08540, US

Alteryx APA Platform

Unifies Analytics, Data Science, and Process Automation

4.54

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Alteryx APA Platform Icon

Alteryx APA Platform

4.54
★★★★★
★★★★★
Unifies Analytics, Data Science, and Process Automation

Alteryx APA Platform is a business intelligence platform for data analysts that offers data mining and predictive analytics. It helps to launch new products and improve ROI.

Highlights
Top Business Usecases : Workflow management,Collaboration,Lead analytics
Top Features : Dashboard,Predictive analytics,Personalization
Alteryx APA Platform Icon

Vendor: Alteryx

Founded: 2011

Company Size: 501-1000

HQ Location: 3345 Michelson Drive, Suite 400 Irvine, CA 92612

Financials: IPO

Geo Targetly

Geo Targetly - Geo Targeting, Geo Redirection, Geo Content ...

4.46

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Geo Targetly Icon

Geo Targetly

4.46
★★★★★
★★★★★
Geo Targetly - Geo Targeting, Geo Redirection, Geo Content ...
Highlights
Top Business Usecases : Segmentation and targeting
Top Features : Alerts: popups & Notifications,Dashboard
Geo Targetly Icon

Vendor: Geo Targetly

Company Size: NA

HQ Location: 40 City Road Southbank VIC 3006 Melbourne, Australia

Kumulos

Mobile App Performance Management for Developers

4.44

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Kumulos Icon

Kumulos

4.44
★★★★★
★★★★★
Mobile App Performance Management for Developers

Kumulos is a mobile app messaging and management platform for app developers with millions of connected devices managing billions of API calls and messages a month. Kumulos easily build, run, measure and refine their mobile app messaging campaigns. Users are always engaged by sending the right message, to the right person, at the right time. It helps to maximize customer loyalty, drive fan engagement, improve efficiency and increase sales and revenue.

Highlights
Top Business Usecases : Social media management,Social media analytics,Performance management
Top Features : Alerts: popups & Notifications,Dashboard,White label
Kumulos Icon

Vendor: Kumulos

Founded: 2011

Company Size: 11-50

HQ Location: 2500 Regency Parkway, Cary, North Carolina, 27518, USA

Financials: Seed

Map Business Online

Business Mapping Software | Map Making Software at Map Business Online

4.44

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Map Business Online Icon

Map Business Online

4.44
★★★★★
★★★★★
Business Mapping Software | Map Making Software at Map Business Online
Highlights
Top Business Usecases : Competitive intelligence,Sales document management,Collaboration
Top Features : Calculator,Recording,Personalization
Map Business Online Icon

Vendor: SpatialTEQ

Company Size: 51-100

HQ Location: Cornish, ME, US

Spotio Sales Performance Management Software

Designed for field sales reps & managers to increase sales productivity

4.44

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Spotio Sales Performance Management Software Icon

Spotio Sales Performance Management Software

4.44
★★★★★
★★★★★
Designed for field sales reps & managers to increase sales productivity

Spotio is a field sales accleration platform that helps outside sales teams to close deals and grow revenue.

Highlights
Top Business Usecases : Engagement management,Lead tracking,Engaging and following up
Top Features : Dashboard,Gamification,Capture information
Spotio Sales Performance Management Software Icon

Vendor: Spotio

Company Size: 11-50

HQ Location: 14114 Dallas Pkwy, Ste. 640 Dallas, TX 75254

Financials: Seed

Salesforce Maps

Data Visualization, Scheduling and Routing....

4.39

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Salesforce Maps Icon

Salesforce Maps

4.39
★★★★★
★★★★★
Data Visualization, Scheduling and Routing....

Salesforce Maps is a location aware CRM designed for field sales, fleet management, and service team to help optimize sales processes, enable territory management and enhance customer experience.

Highlights
Top Business Usecases : Engagement management,Advertisement,Helpdesk management
Top Features : Recording,Personalization,Dashboard
Salesforce Maps Icon

Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Financials: IPO

CleverMaps

The leading platform for spatial data analytics

4.36

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CleverMaps Icon

CleverMaps

4.36
★★★★★
★★★★★
The leading platform for spatial data analytics
Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Generation of new leads
CleverMaps Icon

Vendor: CleverMaps

HQ Location: Prague, Prague 8

Qlik Sense

Qlik: Data Analytics for Modern Business Intelligence

4.34

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Qlik Sense Icon

Qlik Sense

4.34
★★★★★
★★★★★
Qlik: Data Analytics for Modern Business Intelligence

Qlik Sense is a data analytics platform. It is an associative analytics engine which is AI enabled and has scalable multi-cloud architecture. It helps organizations with insights and helps them to make data-driven decisions. Qlik Sense is used by executives, decision-makers, analysts.

Highlights
Top Business Usecases : Social media management,Social media analytics,Funnel analysis
Top Features : Dashboard,Personalization,Calculator
Qlik Sense Icon

Vendor: Qlik

Founded: 1993

Company Size: 1001-5000

HQ Location: 211 South Gulph Road, Suite 500, King of Prussia, PA 19406 United States

Financials: M&A

SalesRabbit

Technology to help develop the behaviors that make great outside sales reps

4.33

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SalesRabbit Icon

SalesRabbit

4.33
★★★★★
★★★★★
Technology to help develop the behaviors that make great outside sales reps

Sales Rabbit is a cloud and mobile solutions for field sales teams to increase sales reps productivity.

Highlights
Top Business Usecases : Lead tracking,Lead management,Sales document management
Top Features : Personalization,Gamification,Leaderboards
SalesRabbit Icon

Vendor: Sales Rabbit

Founded: 2013

Company Size: 11-50

HQ Location: 2801 North Thanksgiving Way Suite 210 Lehi, Utah 84043

Financials: Private

PlaceIQ

PlaceIQ Location Intelligence, Your Way

4.31

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PlaceIQ Icon

PlaceIQ

4.31
★★★★★
★★★★★
PlaceIQ Location Intelligence, Your Way

PlaceIQ is a business intelligence platform that powers critical business and marketing decisions with location data, analytics, and insights. It helps to improve ROI and build brand awareness.

Highlights
Top Business Usecases : Lead qualification: technographic,Lead qualification,Advertisement
PlaceIQ Icon

Vendor: PlaceIQ

Company Size: 101-250

HQ Location: 5 Bryant Park, 18th Floor, New York, New York 10018, US

Financials: Private