Location Based Marketing Software 2025: Buyer’s Guide

Geopointe

21.26

★★★★★

★★★★★

Geopointe - Search, analyze, route, optimize, and much more....

Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes

It is primarily used to locate any salesforce data, anywhere in world in a visual map format with filtering capabilities to derive business insights and effectively aid in decision making

Geopointe has features such as route planner, live vehicle and asset tracking, assignment areas and performance scorecard (using data visualization techniques)

Loqate

22.76

★★★★★

★★★★★

Global address verification, data cleansing and geocoding

Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.

Its global data is built by aggregating multiple reference data sources into a consistent and reliable single-best-record, resulting in the most complete and accurate addresses. It gives customers the ability to verify addresses at the point of capture, with a simple, and easy to integrate address validation API. Loqate can also help maintain existing customer records in bulk using our batch processing solution. Their type-ahead product uses real-time search to suggest, and auto-complete address fields on digital data capture forms including checkout and registration pages. Errors are recognized and corrected at the point of entry, avoiding costly shipping errors and damage to brand reputation. Location data engines can also cleanse existing data already in the system, allowing to re-engage lost customers, and improve the integrity of the data powering business operations.

Some of its features include real-time search, international data, fuzzy error prevention, and mobile accessibility. Loqate’s global API integrates seamlessly into any system and will maintain verified customer data, increasing online conversion rates, driving business efficiency and improving user experience on desktop and mobile devices.

GroundTruth

22.52

★★★★★

★★★★★

The Leading Location Platform

GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.

It delivers a unique data set called visitation data, which allows brands, agencies, SMBs, and nonprofits to drive high-performing business outcomes. It offers in-store visitation insights by market, brand and specific competitors, enabling marketers to close the gap between online activities and offline sales.

GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. It has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned and operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.

purple Wifi Analytics

21.65

★★★★★

★★★★★

Leading WiFi Analytics & Data Solutions to build detailed customer profiles

purple Wifi Analytics is a WiFi analytics tool that helps to build detailed customer profiles and better understand customer behavior. It helps to improve consistency, acquire customers and increase sales and revenue.

It helps to understand customer behavior with location analytics. It analyzes customer data and the performance of the venues through a wide range of reports, access and analyze data from the enterprise-class analytics platform. It also manages the venue density, responsibility score, and NPS rating with Purple’s Social Responsibility Dashboard.

Some of its features include location analytics, centralized reporting suite, segment data to understand the different customer groups, enterprise-class analytics, social responsibility dashboard and so on.

M360

20.00

★★★★★

★★★★★

The Comprehensive Solution for Shopping Mall Marketing

M360 is a Shopping Mall Center Marketing Solution that streamlines multi-channel marketing execution, delivers personalized messages to shoppers at the most influential moments, and provides user-friendly reporting on KPIs.

It builds more complete shopper profiles, manages off-property and proximity-based text and email messaging, creates automated messaging workflows, and views results in real time all from a single platform.

Some of its features include text keywords, Wi-Fi integration, API integration, robust CRM, grouping/audience segmentation, broadcast scheduler, message previewer, targeted messaging, on-demand reporting, database insights, and more.

CARTO Platform

23.99

★★★★★

★★★★★

Location Intelligence platform for Data Scientists, Developers and Analysts

CARTO is a Location Intelligence platform that can be used by businesses to store, enrich, analyze & visualize their data, enabling spatially aware decisions and optimization of business processes. It can be used across industries such as Telecom, Real Estate, Retail and Cities and Government departments.

CARTO features include Data Ingestion and Management, Data Enrichment, Analysis, Solutions & Visualization and Integration. The software is cloud based with automatic backups and regular upgrades. It can also be deployed on-premise on a virtual private cloud.

The Data Ingestion and Management feature enables to seamlessly use basic PostgreSQL expressions and PostGIS functions, creation of tables and views directly in the platform without needing to download, and supports multiple geospatial formats. CARTO's Data Enrichment feature allows access to different location data streams on common geometries and enables development of ETL processes and update mechanisms for data enrichment. The Solutions & Visualization feature helps to develop and build custom applications with a full suite of front-end libraries using Airship and CARTO VL.

Alteryx

22.87

★★★★★

★★★★★

End-to-end automation platform that Unifies Analytics, Data Science, and Process Automation

Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics enabling everyone to deliver breakthrough outcomes with analytics automation. It helps to launch new products and improve ROI.

Alteryx delivers end-to-end automation of analytics, machine learning, and data science processes; enabling to accelerate digital transformation. It helps to automate processes, insert intelligent decisions, and power people to deliver faster better business results.

Alteryx features include sharing analytic apps within private teams, connecting, accessing, and blending business data from multiple sources, creating and sharing data insights via reports and apps, Prep, blending, and analyzing data via repeatable workflows, and building data models with drag-and-drop workflows, and many more.

Spotio Sales Performance Management Software

22.18

★★★★★

★★★★★

Designed for field sales reps & managers to increase sales productivity

Spotio is a field sales accleration platform that helps outside sales teams to close deals and grow revenue.

Spotio helps in sales performance management, automates many sales activities and helps in sales funnel management. Spotio aids sales performance by building pipeline, delivering qualifed leads to reps, providing executive dashboards and leader boards for pipeline review.

Salesforce Maps

21.97

★★★★★

★★★★★

Data Visualization, Scheduling and Routing....

Salesforce Maps is a location aware CRM designed for field sales, fleet management, and service team to help optimize sales processes, enable territory management and enhance customer experience.

The primary features offered by the tool includes map-based visualization, optimized routing, prioritized scheduling, lead generation and connector for ArcGIS. The platform also helps automate admin processes, including check-in and check-out through mobile devices.

The platform utilizes functional mapping and productivity optics to help organizations enhance the selling process through addition of geographic context.

Qlik Sense

21.78

★★★★★

★★★★★

Qlik: Data Analytics for Modern Business Intelligence

Qlik Sense is a data analytics platform. It is an associative analytics engine which is AI enabled and has scalable multi-cloud architecture. It helps organizations with insights and helps them to make data-driven decisions. Qlik Sense is used by executives, decision-makers, analysts.

Qlik Sense can generate personalized reports and very detailed dashboards in an instant. With Qlik Sense, everyone in an organization can easily create flexible, interactive visualizations and make meaningful decisions. It provides drag-and-drop capabilities that enable easy dashboard and report creation without the need for scripting, complex queries or joins. Qlik Sense acts as one central location for users to develop and share apps, data stories and insights quickly and efficiently. It unifies disparate data sources on a single platform. Qlik Sense offers users simple visualization creation that instantly responds to changes in dimensions and data context. Users can easily share multiple viewpoints at once while assigning context to data.

Qlik Sense can be fully customized to meet unique business needs, offering a complete set of open and standard APIs for building rich analytic apps, embedding visualizations into existing solutions, and extending the functionality of Qlik Sense for new types of visualizations and objects.