In this section, you will find
What is Location Based Marketing Software?
Location-based marketing leverages location data from mobile devices to market to potential customers. Marketers can use opt-in data to create location-based audiences and analytics. Location-based marketing can target consumers at a granular, person level with online or offline messaging based on their physical location.
Local marketing software is a type of location-based marketing that helps businesses interact with local audiences, though it might not be able to target at the individual level.
Solutions are starting to incorporate sophisticated geo-fencing technologies.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Jan 31, 2024
Geopointe - Search, analyze, route, optimize, and much more....
Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes
It is primarily used to locate any salesforce data, anywhere in world in a visual map format with filtering capabilities to derive business insights and effectively aid in decision making
Geopointe has features such as route planner, live vehicle and asset tracking, assignment areas and performance scorecard (using data visualization techniques)
Vendor: Geopointe
Company Size: 11-50
HQ Location: 775 Baywood Drive Suite 217 Petaluma, Ca 94954
Financials: PRIVATE
Global address verification, data cleansing and geocoding
Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.
Its global data is built by aggregating multiple reference data sources into a consistent and reliable single-best-record, resulting in the most complete and accurate addresses. It gives customers the ability to verify addresses at the point of capture, with a simple, and easy to integrate address validation API. Loqate can also help maintain existing customer records in bulk using our batch processing solution. Their type-ahead product uses real-time search to suggest, and auto-complete address fields on digital data capture forms including checkout and registration pages. Errors are recognized and corrected at the point of entry, avoiding costly shipping errors and damage to brand reputation. Location data engines can also cleanse existing data already in the system, allowing to re-engage lost customers, and improve the integrity of the data powering business operations.
Some of its features include real-time search, international data, fuzzy error prevention, and mobile accessibility. Loqate’s global API integrates seamlessly into any system and will maintain verified customer data, increasing online conversion rates, driving business efficiency and improving user experience on desktop and mobile devices.
Vendor: Loqate
Company Size: 501-1000
Financials: PRIVATE
The Leading Location Platform
GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.
It delivers a unique data set called visitation data, which allows brands, agencies, SMBs, and nonprofits to drive high-performing business outcomes. It offers in-store visitation insights by market, brand and specific competitors, enabling marketers to close the gap between online activities and offline sales.
GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. It has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned and operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.
Vendor: GroundTruth
Company Size: 251-500
HQ Location: One World Trade Center, 60th Floor, New York, NY 10007, US
Financials: SERIES F
Leading WiFi Analytics & Data Solutions to build detailed customer profiles
purple Wifi Analytics is a WiFi analytics tool that helps to build detailed customer profiles and better understand customer behavior. It helps to improve consistency, acquire customers and increase sales and revenue.
It helps to understand customer behavior with location analytics. It analyzes customer data and the performance of the venues through a wide range of reports, access and analyze data from the enterprise-class analytics platform. It also manages the venue density, responsibility score, and NPS rating with Purple’s Social Responsibility Dashboard.
Some of its features include location analytics, centralized reporting suite, segment data to understand the different customer groups, enterprise-class analytics, social responsibility dashboard and so on.
Vendor: Purple.ai
Company Size: 51-100
HQ Location: Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB
Financials: SERIES A
Location Intelligence platform for Data Scientists, Developers and Analysts
CARTO is a Location Intelligence platform that can be used by businesses to store, enrich, analyze & visualize their data, enabling spatially aware decisions and optimization of business processes. It can be used across industries such as Telecom, Real Estate, Retail and Cities and Government departments.
CARTO features include Data Ingestion and Management, Data Enrichment, Analysis, Solutions & Visualization and Integration. The software is cloud based with automatic backups and regular upgrades. It can also be deployed on-premise on a virtual private cloud.
The Data Ingestion and Management feature enables to seamlessly use basic PostgreSQL expressions and PostGIS functions, creation of tables and views directly in the platform without needing to download, and supports multiple geospatial formats. CARTO's Data Enrichment feature allows access to different location data streams on common geometries and enables development of ETL processes and update mechanisms for data enrichment. The Solutions & Visualization feature helps to develop and build custom applications with a full suite of front-end libraries using Airship and CARTO VL.
Our Data Science & Engineering teams use CARTO’s platform to power our in-house solution Gea. It has provided a fast-track to enhance the solution & bring value to our clients. The Python package has allowed us to integrate CARTO into our DataOps pipepines, allowing us to create, update & publish m...aps faster, saving our team valuable time, and giving a better service.
Isaac Pernas
Chief Information Officer
JLL
Vendor: CARTO
Company Size: 101-250
HQ Location: 307 5th Ave, New York, New York 10016, US
Financials: SERIES C
End-to-end automation platform that Unifies Analytics, Data Science, and Process Automation
Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics enabling everyone to deliver breakthrough outcomes with analytics automation. It helps to launch new products and improve ROI.
Alteryx delivers end-to-end automation of analytics, machine learning, and data science processes; enabling to accelerate digital transformation. It helps to automate processes, insert intelligent decisions, and power people to deliver faster better business results.
Alteryx features include sharing analytic apps within private teams, connecting, accessing, and blending business data from multiple sources, creating and sharing data insights via reports and apps, Prep, blending, and analyzing data via repeatable workflows, and building data models with drag-and-drop workflows, and many more.
The location planning process would previously take Gymshark 14 days to understand best locations for events based on customer activity, their spend and gender splits. Using Alteryx, Gymshark can now compare 5 different locations in 5 minutes for a process improvement of 37x.Gemma Hulbert
Chief Data Officer
Gymshark
Vendor: Alteryx
Founded: 2011
Company Size: 501-1000
HQ Location: 3345 Michelson Drive, Suite 400 Irvine, CA 92612
Financials: IPO
Designed for field sales reps & managers to increase sales productivity
Spotio is a field sales accleration platform that helps outside sales teams to close deals and grow revenue.
Spotio helps in sales performance management, automates many sales activities and helps in sales funnel management. Spotio aids sales performance by building pipeline, delivering qualifed leads to reps, providing executive dashboards and leader boards for pipeline review.
Vendor: Spotio
Company Size: 11-50
HQ Location: 14114 Dallas Pkwy, Ste. 640 Dallas, TX 75254
Financials: SERIES A
Data Visualization, Scheduling and Routing....
Salesforce Maps is a location aware CRM designed for field sales, fleet management, and service team to help optimize sales processes, enable territory management and enhance customer experience.
The primary features offered by the tool includes map-based visualization, optimized routing, prioritized scheduling, lead generation and connector for ArcGIS. The platform also helps automate admin processes, including check-in and check-out through mobile devices.
The platform utilizes functional mapping and productivity optics to help organizations enhance the selling process through addition of geographic context.
Vendor: Salesforce
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
Qlik: Data Analytics for Modern Business Intelligence
Qlik Sense is a data analytics platform. It is an associative analytics engine which is AI enabled and has scalable multi-cloud architecture. It helps organizations with insights and helps them to make data-driven decisions. Qlik Sense is used by executives, decision-makers, analysts.
Qlik Sense can generate personalized reports and very detailed dashboards in an instant. With Qlik Sense, everyone in an organization can easily create flexible, interactive visualizations and make meaningful decisions. It provides drag-and-drop capabilities that enable easy dashboard and report creation without the need for scripting, complex queries or joins. Qlik Sense acts as one central location for users to develop and share apps, data stories and insights quickly and efficiently. It unifies disparate data sources on a single platform. Qlik Sense offers users simple visualization creation that instantly responds to changes in dimensions and data context. Users can easily share multiple viewpoints at once while assigning context to data.
Qlik Sense can be fully customized to meet unique business needs, offering a complete set of open and standard APIs for building rich analytic apps, embedding visualizations into existing solutions, and extending the functionality of Qlik Sense for new types of visualizations and objects.
Qlik is important in the digital transformation that will help us build a new Castrolanda to address the technology needs of younger people.Marcio Copacheski
Shared Services Center Manager
Castrolanda
Vendor: Qlik
Founded: 1993
Company Size: 1001-5000
HQ Location: 211 South Gulph Road, Suite 500, King of Prussia, PA 19406 United States
Financials: M&A
Technology to help develop the behaviors that make great outside sales reps
Sales Rabbit is a cloud and mobile solutions for field sales teams to increase sales reps productivity.
It helps teams to optimize sales and management process, track leads, manage areas and collect data using web and mobile app.
It comes with built in sales tracking software, sales territories and route planner which helps in monitoring team performance.
Best for D2D, This is my first time using a sales app and it works perfect! I've been using it everyday for the last 3 months. It is really useful for door knocking. I have zero complaints! The customer service is very quick to help you figure out any issues!Dubdubs33 via App Store
Vendor: Sales Rabbit
Founded: 2013
Company Size: 11-50
HQ Location: 2801 North Thanksgiving Way Suite 210 Lehi, Utah 84043
Financials: PRIVATE
In this section, you will find
What is Location Based Marketing Software?
Location-based marketing, also called geolocation marketing, is a form of mobile personalization. It is the use of real-time data to engage with users based on their real-time location. Location-based marketing is using data on mobile device users’ current or past locations to display relevant content to them. Other names for location-based marketing are location marketing, geo-targeting marketing, geolocation marketing, proximity-based marketing, and hyperlocal marketing.
There are three categories of location-based marketing: geo-targeting, geo-fencing, and beacons. All three target customers at varying levels of distance and can be used to trigger automated messages, such as push notifications.
Get AI-generated right fit software based on peer experience in just a minute.
Geopointe - Search, analyze, route, optimize, and much more....
Geopointe is a geo-mapping application for marketing, sales, operations, field force management, business owners to locate any geo-intelligence anywhere in the world for instance, salesforce, google etc to improve inefficiencies and streamline processes
Vendor: Geopointe
Company Size: 11-50
HQ Location: 775 Baywood Drive Suite 217 Petaluma, Ca 94954
Financials: PRIVATE
Inbound Marketing and Reporting for Multi-Location Businesses
Vendor: SeedLogix
Company Size: 11-50
HQ Location: 12007 Research Boulevard Ste 201 Austin, TX 78759
Financials: PRIVATE
Global address verification, data cleansing and geocoding
Loqate is an address verification platform that verifies and enhances address data to reduce failed deliveries for eCommerce businesses. It overcomes a key frustration of user onboarding, checkout, and ongoing database management by ensuring only verified address data is collected and stored. It access curated and updated global knowledge and local insights to generate more business and retain more customers.
Vendor: Loqate
Company Size: 501-1000
Financials: PRIVATE
Beyond Location, Precise Audience
Vendor: YOOSE
HQ Location: 16 Purvis Street, 02-00, Singapore, Singapore 188595, SG
The Leading Location Platform
GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.
Vendor: GroundTruth
Company Size: 251-500
HQ Location: One World Trade Center, 60th Floor, New York, NY 10007, US
Financials: SERIES F
Smartwhere Solutions - Smartwhere Proximity Solutions
Vendor: Smartwhere
Company Size: 11-50
HQ Location: 81 Vine St., Suite 302, Seattle, WA 98121, US
Financials: PRIVATE
A Powerful Location Based Services Platform
Vendor: Cisco
Founded: 1984
Company Size: 10001+
HQ Location: Corporate Headquarters, 170 West Tasman Dr., San Jose, CA 95134, USA
Financials: IPO
Geofencing Platform for Apps | Bluedot
Vendor: Bluedot Innovation
Company Size: 11-50
HQ Location: San Francisco, California
Financials: PRIVATE
ArcGIS Enterprise | Enterprise GIS Mapping Software - Esri
Vendor: Esri
Founded: 1969
Company Size: 1001-5000
HQ Location: 380 New York St., Redlands, CA 92373, US
Financials: PRIVATE
Captive Portal - Wifi solutions for restaurants ... - UBOUX
Vendor: Uboux
Company Size: 1-10
HQ Location: 8 Burn Rd, #15-13 , singapore, Tai seng 369977, SG
Financials: PRIVATE
Leading WiFi Analytics & Data Solutions to build detailed customer profiles
purple Wifi Analytics is a WiFi analytics tool that helps to build detailed customer profiles and better understand customer behavior. It helps to improve consistency, acquire customers and increase sales and revenue.
Vendor: Purple.ai
Company Size: 51-100
HQ Location: Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB
Financials: SERIES A
Zoniz™ Social Media Marketing Platform
Vendor: Zoniz
Company Size: NA
HQ Location: Sweden
Financials: NA
Location Intelligence platform for Data Scientists, Developers and Analysts
CARTO is a Location Intelligence platform that can be used by businesses to store, enrich, analyze & visualize their data, enabling spatially aware decisions and optimization of business processes. It can be used across industries such as Telecom, Real Estate, Retail and Cities and Government departments.
Vendor: CARTO
Company Size: 101-250
HQ Location: 307 5th Ave, New York, New York 10016, US
Financials: SERIES C
Maptitude GIS and Mapping Software - caliper.com
Vendor: Caliper
HQ Location: 500 Alexander Park, Suite 200, Princeton, New Jersey 08540, US
Financials: PRIVATE
End-to-end automation platform that Unifies Analytics, Data Science, and Process Automation
Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics enabling everyone to deliver breakthrough outcomes with analytics automation. It helps to launch new products and improve ROI.
Vendor: Alteryx
Founded: 2011
Company Size: 501-1000
HQ Location: 3345 Michelson Drive, Suite 400 Irvine, CA 92612
Financials: IPO
Geo Targetly - Geo Targeting, Geo Redirection, Geo Content ...
Vendor: Geo Targetly
Company Size: NA
HQ Location: 40 City Road Southbank VIC 3006 Melbourne, Australia
Financials: NA
Business Mapping Software | Map Making Software at Map Business Online
Vendor: SpatialTEQ
Company Size: 51-100
HQ Location: Cornish, ME, US
Financials: PRIVATE
Designed for field sales reps & managers to increase sales productivity
Spotio is a field sales accleration platform that helps outside sales teams to close deals and grow revenue.
Vendor: Spotio
Company Size: 11-50
HQ Location: 14114 Dallas Pkwy, Ste. 640 Dallas, TX 75254
Financials: SERIES A
Data Visualization, Scheduling and Routing....
Salesforce Maps is a location aware CRM designed for field sales, fleet management, and service team to help optimize sales processes, enable territory management and enhance customer experience.
Vendor: Salesforce
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
The leading platform for spatial data analytics
Vendor: CleverMaps
HQ Location: Prague, Prague 8
Qlik: Data Analytics for Modern Business Intelligence
Qlik Sense is a data analytics platform. It is an associative analytics engine which is AI enabled and has scalable multi-cloud architecture. It helps organizations with insights and helps them to make data-driven decisions. Qlik Sense is used by executives, decision-makers, analysts.
Vendor: Qlik
Founded: 1993
Company Size: 1001-5000
HQ Location: 211 South Gulph Road, Suite 500, King of Prussia, PA 19406 United States
Financials: M&A
Technology to help develop the behaviors that make great outside sales reps
Sales Rabbit is a cloud and mobile solutions for field sales teams to increase sales reps productivity.
Vendor: Sales Rabbit
Founded: 2013
Company Size: 11-50
HQ Location: 2801 North Thanksgiving Way Suite 210 Lehi, Utah 84043
Financials: PRIVATE
PlaceIQ Location Intelligence, Your Way
PlaceIQ is a business intelligence platform that powers critical business and marketing decisions with location data, analytics, and insights. It helps to improve ROI and build brand awareness.
Vendor: PlaceIQ
Company Size: 101-250
HQ Location: 1732 1st Ave #20951 New York, NY 10128
Financials: PRIVATE
Network Planning Tool | Location Mapping Software
Vendor: GapMaps
HQ Location: Melbourne, Victoria 3008, AU