Product Business Settings

GroundTruth is popular in Retail, Restaurants, and Automotive industries and is widely used by Small Business, Mid Market.

Integrations

Marketing Data Intelligence
Publisher Ad Management
Cross Channel Advertising
Mobile Marketing

GroundTruth Product Overview

GroundTruth leverages location data and advanced ad tech software to enhance advertising strategies. The platform focuses on driving in-store visits and tangible business outcomes. By utilizing precise location data, GroundTruth enables businesses to understand customer behavior and optimize marketing efforts. This capability supports increased store visits and sales, as well as improved forecasting decisions. GroundTruth's technology is trusted by marketers to deliver measurable results, making it a valuable tool for businesses aiming to enhance their advertising impact through location-based insights.

How satisfied the customers are with GroundTruth use-cases

Reviews

"...GroundTruth s accurate location technology not only allowed us to do this in the real world but drove consumer engagement online...." Peer review by Mark Dugdale, L'Occitane

GroundTruth Customer Insights, Testimonials and Case Studies

 

Tandy Leather Drives 1.4k Visits with GroundTruth Omnichannel Media

Tandy Leather partnered with GroundTruth to enhance in-store visits and brand awareness through an omnichannel media campaign. Utilizing mobile and audio channels, the campaign targeted high-intent u...sers with location-based and behavioral strategies. This approach resulted in 1.4k visits and 2.08M impressions, achieving a cost per visit of $7.02. The campaign's success was attributed to effective on-premise targeting and high audio ad engagement.

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BMW UK - Automotive - Large

GroundTruth's location technology helped BMW UK boost awareness for its 7 Series. The campaign used proximity targeting near competitor dealerships and Experian data for audience targeting. Retargeti...ng and high-impact banners increased engagement. BMW UK saw a 3% higher expansion rate than benchmark and engagement rates 10% above proximity targeting. The campaign drove more visits to BMW dealerships and proved mobile's impact on car buying decisions.

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GroundTruth Webinar: How to Supercharge Your Marketing with Ads Manager in 2023

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Peers used GroundTruth for advertisement and engaging and following up

GroundTruth Competitors

GroundTruth Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.47/5 ★

Read Reviews (55)
Custom Reports

4.43/5 ★

Read Reviews (45)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.47/5 ★

Read Reviews (55)
Custom Reports

4.43/5 ★

Read Reviews (45)

GroundTruth Integrations

GroundTruth integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.27/5 ★

Read Reviews (30)
Data Export

1.88/5 ★

Read Reviews (6)

Improvado

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

NinjaCat

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Appodeal Platform

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Vibes Platform

4.34 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for GroundTruth

Overall Risk Meter

Low Medium High

Top Failure Risks for GroundTruth

GroundTruth News

Awards
 

GroundTruth Recognized in 2025 MarTech Breakthrough Awards Program for Advertising Technology Innovation to Drive Real Business Results

GroundTruth has been awarded the "Best Geolocation Platform" in the 2025 MarTech Breakthrough Awards for its innovative advertising technology. The platform excels in driving business results through precise audience targeting and real-world behavior analysis, enhancing foot traffic and sales. GroundTruth Ads Manager supports multichannel campaigns, offering marketers tools to verify store visits and attribute sales directly to specific ads.

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Awards
 

GroundTruth Recognized in 2025 MarTech Breakthrough Awards

GroundTruth won the "Best Geolocation Platform" award at the 2025 MarTech Breakthrough Awards. This recognition highlights GroundTruth's innovative advertising platform, which leverages real-world behavior to drive business results like foot traffic and sales. The platform's advanced audience targeting and measurement capabilities set it apart in the marketing technology industry.

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Awards
 

GroundTruth Recognized for Marketing Technology Innovation in 2024 MarTech Breakthrough Awards Program - GlobeNewswire

GroundTruth won an award for marketing technology innovation at the 2024 MarTech Breakthrough Awards Program.

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GroundTruth Profile

Company Name

GroundTruth

Company Website

https://www.groundtruth.com/

HQ Location

One World Trade Center, 60th Floor, New York, NY 10007, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES F