GroundTruth Overview

GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.

It delivers a unique data set called visitation data, which allows brands, agencies, SMBs, and nonprofits to drive high-performing business outcomes. It offers in-store visitation insights by market, brand and specific competitors, enabling marketers to close the gap between online activities and offline sales.

GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. It has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned and operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well GroundTruth solved their Location Based Marketing needs. Cuspera uses 326 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using GroundTruth.

Other priorities:

  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engaging And Following Up , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using GroundTruth.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Offline, Mobile and On Premises

4.88/5

Read Reviews (44)

"...(January 30, 2019) GroundTruth: In 2018, there were 1500+ active businesses using Ads Manager and 500+ agencies and small-to-midsized businesses spending daily on the platform...." Daily News: Consumer Review Journey, Bing s Local Search APIs, Page Speed & Purchasing Decisions
Engaging And Following Up with Offline, Mobile, Point Of Sale and On Premises

4.75/5

Read Reviews (11)

"...GroundTruth s accurate location technology not only allowed us to do this in the real world but drove consumer engagement online...." Peer review by Mark Dugdale, L'Occitane
Sending & Publishing Communications with Channel Partners, Offline and On Premises

4.48/5

Read Reviews (7)

"...Create a better app experience with the powerful and lightweight SDKs from GroundTruth, designed to help publishers get user insight and monetize their apps. ..." Mobile App Monetization for Publishers
PEER EXPERIENCES
Advertisement with Offline, Mobile and On Premises

4.88/5

Read Reviews (44)

"...(January 30, 2019) GroundTruth: In 2018, there were 1500+ active businesses using Ads Manager and 500+ agencies and small-to-midsized businesses spending daily on the platform...." Daily News: Consumer Review Journey, Bing s Local Search APIs, Page Speed & Purchasing Decisions
Engaging And Following Up with Offline, Mobile, Point Of Sale and On Premises

4.75/5

Read Reviews (11)

"...GroundTruth s accurate location technology not only allowed us to do this in the real world but drove consumer engagement online...." Peer review by Mark Dugdale, L'Occitane
Sending & Publishing Communications with Channel Partners, Offline and On Premises

4.48/5

Read Reviews (7)

"...Create a better app experience with the powerful and lightweight SDKs from GroundTruth, designed to help publishers get user insight and monetize their apps. ..." Mobile App Monetization for Publishers

9+ more Business Use Cases

Our AI advisor, Wyz, harnessed 326 insights from peers and experts to help you assess how these GroundTruth use cases fit your Location Based Marketing needs.

Based on peer insights

Cuspera recommends GroundTruth for

Use Cases Advertisement , Engaging And Following Up , Sending & Publishing Communications
Medium Offline, Mobile, On Premises
Features Dashboard
Business Priorities Enhance Customer Relationships, Acquire Customers, Build Brand Awareness
Industries Retail, Restaurants, Automotive

Popular Business Setting

for GroundTruth

Top Industries

  • Retail
  • Restaurants
  • Automotive

Popular in

  • Small Business
  • Mid Market

Peers used GroundTruth to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for GroundTruth

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.50/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Dashboard

4.50/5

Read Reviews (7)

IT and Other Capabilities

for GroundTruth

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.27/5

Read Reviews (30)
Data Export

1.88/5

Read Reviews (6)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.27/5

Read Reviews (30)
Data Export

1.88/5

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.11/5

Read Reviews (9)
Chat Support

2.93/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.11/5

Read Reviews (9)
Chat Support

2.93/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.47/5

Read Reviews (55)
Custom Reports

4.43/5

Read Reviews (45)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.47/5

Read Reviews (55)
Custom Reports

4.43/5

Read Reviews (45)

Software Failure Risk Guidance

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for GroundTruth

Overall Risk Meter

Low Medium High

Top Failure Risks for GroundTruth

Vendor Profile Details

Company Name

GroundTruth

HQ Location

One World Trade Center, 60th Floor, New York, NY 10007, US

Employees

251-500

Social

Financials

Series F