GroundTruth Overview
GroundTruth is a Location Data Platform for driving in-store visits. It is designed to drive sales. It helps to boost brand awareness, drive website and in-store visits and increase sales.
It delivers a unique data set called visitation data, which allows brands, agencies, SMBs, and nonprofits to drive high-performing business outcomes. It offers in-store visitation insights by market, brand and specific competitors, enabling marketers to close the gap between online activities and offline sales.
GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. It has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned and operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well GroundTruth solved their Location Based Marketing needs. Cuspera uses 326 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using GroundTruth.
Use Cases
Peers recommend Advertisement , Engaging And Following Up , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using GroundTruth.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Offline, Mobile and On Premises |
4.88/5 ★ |
"...Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability...." GroundTruth offers automated store visit optimization tool for self-service platform |
| Engaging And Following Up with Offline, Mobile, Point Of Sale and On Premises |
4.75/5 ★ |
"...GroundTruth s accurate location technology not only allowed us to do this in the real world but drove consumer engagement online...." Peer review by Mark Dugdale, L'Occitane |
| Sending & Publishing Communications with Channel Partners, Offline and On Premises |
4.48/5 ★ |
"...Create a better app experience with the powerful and lightweight SDKs from GroundTruth, designed to help publishers get user insight and monetize their apps. ..." Mobile App Monetization for Publishers |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Offline, Mobile and On Premises |
4.88/5 ★ |
"...Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability...." GroundTruth offers automated store visit optimization tool for self-service platform |
|
| Engaging And Following Up with Offline, Mobile, Point Of Sale and On Premises |
4.75/5 ★ |
"...GroundTruth s accurate location technology not only allowed us to do this in the real world but drove consumer engagement online...." Peer review by Mark Dugdale, L'Occitane |
|
| Sending & Publishing Communications with Channel Partners, Offline and On Premises |
4.48/5 ★ |
"...Create a better app experience with the powerful and lightweight SDKs from GroundTruth, designed to help publishers get user insight and monetize their apps. ..." Mobile App Monetization for Publishers |
|
9+ more Business Use Cases
Our AI advisor, Wyz, harnessed 326 insights from peers and experts to help you assess how these GroundTruth use cases fit your Location Based Marketing needs.
Popular Business Setting
for GroundTruth
Top Industries
- Retail
- Restaurants
- Automotive
Popular in
- Small Business
- Mid Market
Peers used GroundTruth to Enhance customer relationships and Acquire customers
Peer and Expert Opinion on Features
for GroundTruth
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (7) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (7) |
IT and Other Capabilities
for GroundTruth
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (30) |
| Data Export | Read Reviews (6) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (30) |
| Data Export | Read Reviews (6) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (9) |
| Chat Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (9) |
| Chat Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (55) |
| Custom Reports | Read Reviews (45) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (55) |
| Custom Reports | Read Reviews (45) |
Software Failure Risk Guidance
?for GroundTruth
Overall Risk Meter
Top Failure Risks for GroundTruth
Vendor Profile Details
Company Name
GroundTruth
Company Website
https://www.groundtruth.com/HQ Location
One World Trade Center, 60th Floor, New York, NY 10007, US
Employees
251-500
Social
Financials
Series F
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