Appodeal Platform Overview

Appodeal enhances mobile app and game profitability through its comprehensive ad mediation platform. It empowers developers with tools to manage and optimize ad revenue streams effectively. By connecting with a global network of partners, Appodeal ensures access to diverse demand sources, maximizing fill rates and eCPM. This platform supports strategic decision-making with insights from its quarterly mobile eCPM reports. Appodeal's unique features cater to both new and established developers, offering guidance on user acquisition and monetization strategies. The inclusion of educational resources like the Appodeal Academy underscores its commitment to developer success.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Appodeal Platform.

Other use cases:

  • Engaging And Following Up
  • Media Buying
  • Lead Analytics
  • Discount Management
  • Promotion Management
  • Community Building
  • Generation Of New Leads
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Business Priorities

Increase Customer Life Time Value and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Appodeal Platform.

Other priorities:

  • Improve Visibility
  • Enhance Customer Relationships
  • Improve Efficiency
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
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Appodeal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Appodeal Platform works with different mediums / channels such as Video. Games. Mobile etc.

Appodeal Platform's features include Gamification, Rewards, and Dashboard. and Appodeal Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Appodeal Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompti...ng players to rate the app." - Elena S

Appodeal Platform, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appodeal-platform helps indie developers and publishers turn mobile games and apps into top-earning hits. It offers accelerator, monetization, user acquisition, analytics, and app intelligence services.

Popular Business Setting

for Appodeal Platform

Top Industries

  • Entertainment
  • Construction
  • Information Technology and Services

Popular in

  • Small Business
  • Large Enterprise

Appodeal Platform is popular in Entertainment, Construction, and Information Technology And Services and is widely used by Small Business, and Large Enterprise,

Comprehensive Insights on Appodeal Platform Use Cases

How does Appodeal Platform address your Sending & Publishing Communications Challenges?

How efficiently Does Appodeal Platform manage your Engaging And Following Up?

What benefits does Appodeal Platform offer for Media Buying?

17+ more Business Use Cases

47 buyers and buying teams have used Cuspera to assess how well Appodeal Platform solved their Publisher Ad Management needs. Cuspera uses 598 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle
Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman
I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Kamil J

CRO

Listonic
We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J
CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle
Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman
I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Kamil J

CRO

Listonic
We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J

Case Studies

Entertainment

CASE STUDY Business Empire – RichMan

Appodeal helped Business Empire – RichMan grow organic installs in Brazil and Russia. The challenge was low visibility and poor conversion rates in these markets. Appodeal used advanced ASO and local...ization strategies. They optimized metadata and used their accelerator program. As a result, organic installs increased by 76% in Brazil and 54% in Russia in just one month. The app now has better visibility and higher growth in key markets.

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Entertainment

CASE STUDY VOPI Team (Kawaii World)

Appodeal helped Kawaii World, a simulation and sandbox game by VOPI Team, double its ad revenue in just 2 months. The challenge was over-reliance on a few ad networks and low Ad ARPU. Appodeal's solu...tion included adding more ad networks, optimizing interstitial ad setups, and providing expert consultation. As a result, Kawaii World saw 2x ad impressions, 2.12x ad revenue, and up to 5x Ad ARPU per network. The new strategy brought stable and sustainable revenue growth.

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Entertainment

CASE STUDY FozerGames

Appodeal SDK 3.3+ helped FozerGames boost their mobile game revenue. The challenge was an old SDK that limited ad revenue and user growth. After upgrading to Appodeal SDK 3.3+ and running an A/B test..., FozerGames saw a 60% increase in daily active users, 2.25 times more ad revenue, and a 420% rise in ARPDAU in just two weeks. The new SDK gave better ad placements and higher earnings per user.

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Entertainment

CASE STUDY Weasel Development

Appodeal SDK 3.3+ helped Weasel Development boost ad revenue for their Ghost Hunting Tools Detector app. The challenge was an outdated SDK that limited ad revenue and ARPDAU. They migrated to the new... SDK in phases, starting with 10% of ad traffic and moving to 100% by week three. After the full migration, ad revenue doubled and ARPDAU increased by 1.5x in just three weeks. Ad impressions also nearly tripled by week six, all while keeping the user experience smooth.

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Entertainment

CASE STUDY Lucky Hamster Games

Appodeal SDK 3.3+ helped Lucky Hamster Games boost ad revenue for their Supermarket Cashier Simulator app. The challenge was to upgrade to a new monetization algorithm while managing other projects a...nd concerns about app stability. Appodeal ran an A/B test comparing the old and new algorithms. After one week, Lucky Hamster Games saw a 90% increase in ARPDAU, a 45% rise in eCPM, and doubled ad revenues. The new SDK led to steady, lasting growth in revenue and user value.

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Publishing

CASE STUDY LitRes Group of companies (Read app)

Appodeal helped the Read app by LitRes Group boost ad revenue. The team updated to the latest Appodeal SDK and used new ad strategies. They added more ad networks and tailored ads to users. In two we...eks, ARPDAU and Ad ARPU grew by 40%. By the end, ad revenue was up 45% and ARPDAU and Ad ARPU were up 50%. The changes led to fast and strong growth in ad income.

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Video

Appodeal onboarding: AdMob Sync

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Frequently Asked Questions(FAQ)

for Appodeal Platform

What is Appodeal Platform used for?

Appodeal Platform is a Publisher Ad Management Software mainly used by its customers to Increase Customer Life Time Value and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Appodeal Platform?

Gamification, Rewards and Dashboard are some of the top features of Appodeal Platform.

Who uses Appodeal Platform?

Appodeal Platform is used by Entertainment, Construction and Information Technology And Services among other industries.

What are Appodeal Platform alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for Appodeal Platform.

Where is Appodeal Platform located?

Appodeal Platform is headquartered at San Francisco, CA 94105, US.
lightning

Peers used Appodeal Platform for advertisement and sending & publishing communications

Appodeal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Appodeal Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Appodeal Platform

Appodeal, Inc. News

Customer

Evergreen holiday UA strategies by Appodeal Publishing, and how they helped Join Blocks grow downloads 6x during Christmas - Game World Observer

Appodeal Publishing used holiday strategies to help Join Blocks increase downloads six times during Christmas.

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Appodeal, Inc. Profile

Company Name

Appodeal, Inc.

Company Website

https://appodeal.com/

HQ Location

San Francisco, CA 94105, US

Employees

51-100

Social

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Financials

SEED