Appodeal Platform Overview

Appodeal enhances mobile app and game profitability through its comprehensive ad mediation platform. It empowers developers with tools to manage and optimize ad revenue streams effectively. By connecting with a global network of partners, Appodeal ensures access to diverse demand sources, maximizing fill rates and eCPM. This platform supports strategic decision-making with insights from its quarterly mobile eCPM reports. Appodeal's unique features cater to both new and established developers, offering guidance on user acquisition and monetization strategies. The inclusion of educational resources like the Appodeal Academy underscores its commitment to developer success.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Appodeal Platform.

Other use cases:

  • Engaging And Following Up
  • Media Buying
  • Lead Analytics
  • Discount Management
  • Promotion Management
  • Community Building
  • Generation Of New Leads
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Business Priorities

Increase Customer Life Time Value and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Appodeal Platform.

Other priorities:

  • Improve Visibility
  • Enhance Customer Relationships
  • Improve Efficiency
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
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Appodeal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Appodeal Platform works with different mediums / channels such as Video. Games. Mobile etc.

Appodeal Platform's features include Gamification, Rewards, and Dashboard. and Appodeal Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Appodeal Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompti...ng players to rate the app." - Elena S

Appodeal Platform, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appodeal-platform helps indie developers and publishers turn mobile games and apps into top-earning hits. It offers accelerator, monetization, user acquisition, analytics, and app intelligence services.

Popular Business Setting

for Appodeal Platform

Top Industries

  • Entertainment
  • Construction
  • Information Technology and Services

Popular in

  • Small Business
  • Large Enterprise

Appodeal Platform is popular in Entertainment, Construction, and Information Technology And Services and is widely used by Small Business, and Large Enterprise,

Appodeal Platform Customer wins, Customer success stories, Case studies

What solutions does Appodeal Platform provide for Sending & Publishing Communications?

What benefits does Appodeal Platform offer for Engaging And Following Up?

How does Appodeal Platform facilitate Media Buying?

47 buyers and buying teams have used Cuspera to assess how well Appodeal Platform solved their Publisher Ad Management needs. Cuspera uses 598 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle
Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman
I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Kamil J

CRO

Listonic
We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J
CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle
Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman
I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Kamil J

CRO

Listonic
We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J
 

Evergreen holiday UA strategies by Appodeal Publishing, and how they helped Join Blocks grow downloads 6x during Christmas - Game World Observer

Appodeal Publishing used holiday strategies to help Join Blocks increase downloads six times during Christmas.

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NewPubCo - Computer Software

Appodeal helped NewPubCo grow their Word Maker app. The challenge was high CPI and low eROAS in user acquisition campaigns. Appodeal used A/B testing, improved ad creatives, and added AppGrowth as an... ad network. They increased installs by 20 times in 3 months. They tripled eROAS and cut CPI in half. Word Maker reached the Top 3 in the Word Games category.

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NewPubCo - Entertainment

Appodeal helped NewPubCo improve their mobile game Join Blocks. NewPubCo faced low install growth and falling retention after increasing ad spend. Appodeal analyzed and optimized their user acquisiti...on campaigns. They created over 30 new campaigns and tested different ads and audiences. As a result, Join Blocks saw 5.5 times more installs, a 200% forecasted eROAS on Day 365, and a 25% increase in Day 7 retention.

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NewPubCo - Publishing

Appodeal's Growth Platform helped NewPubCo, a mobile game publisher, improve ad creative production using AI tools. NewPubCo faced challenges with low install rates, poor eROAS, and low retention for... their Dominoes and Spades games. By using AI-generated ads and A/B testing, they increased eROAS by up to 15% for Dominoes and 8% for Spades. Retention rates improved to 15% and 17% for the games. The solution also boosted profitability and install growth, setting new standards for mobile game marketing.

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NewPubCo - Publishing

Appodeal helped NewPubCo improve Spades: Classic Card Game by using Events Optimization and Funnels. The challenge was to grow user acquisition while keeping high retention and revenue. Appodeal's so...lution used event-based funnels to target and engage valuable users. As a result, Spades saw a 35% Day-7 retention rate, 37.5% ad ARPU, and a 40% increase in ROAS. The platform made it easy for NewPubCo to boost growth and revenue without extra work.

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Kal Anthony (Word Tour: Word Puzzle Games) - Entertainment

Appodeal helped Word Tour: Word Puzzle Games improve its ad strategy and user engagement. The game faced slow growth and weak monetization before joining Appodeal Accelerator. Appodeal launched user ...acquisition campaigns, optimized ad placements, and added rewarded video ads. They also used analytics to track and improve performance. As a result, Word Tour doubled its retention rate, increased daily time spent per user by over 20%, and tripled ad ARPU. These improvements helped the developer sign with a top publisher.

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Appodeal onboarding: AdMob Sync

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Frequently Asked Questions(FAQ)

for Appodeal Platform

What is Appodeal Platform used for?

Appodeal Platform is a Publisher Ad Management Software mainly used by its customers to Increase Customer Life Time Value and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Appodeal Platform?

Gamification, Rewards and Dashboard are some of the top features of Appodeal Platform.

Who uses Appodeal Platform?

Appodeal Platform is used by Entertainment, Construction and Information Technology And Services among other industries.

What are Appodeal Platform alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for Appodeal Platform.

Where is Appodeal Platform located?

Appodeal Platform is headquartered at San Francisco, CA 94105, US.
lightning

Peers used Appodeal Platform for advertisement and sending & publishing communications

Appodeal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Appodeal Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Appodeal Platform

Appodeal, Inc. Profile

Company Name

Appodeal, Inc.

Company Website

https://appodeal.com/

HQ Location

San Francisco, CA 94105, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SEED