Aarki Overview

Aarki leverages AI to address the challenge of optimizing mobile marketing campaigns. Its platform focuses on enhancing return on investment (ROI) for publishers through creative execution and strategic targeting. The solution integrates AI to refine audience segmentation, enabling precise targeting that enhances ad relevance and engagement. Aarki's full-service marketing platform supports the entire campaign lifecycle, from creative design to performance analytics, ensuring data-driven decision-making. Businesses benefit from improved campaign outcomes and efficient resource allocation, directly impacting user acquisition and retention strategies.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Aarki.

Other use cases:

  • Forecasting
  • Onboarding
  • Creative Agency
  • Lifetime Value Management
  • Competitive Intelligence
  • Media Buying
  • International Marketing
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Aarki.

Other priorities:

  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Visibility
  • Improve Brand Engagement
  • Establish Thought Leadership
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Aarki Use-Cases and Business Priorities: Customer Satisfaction Data

Aarki works with different mediums / channels such as Mobile. and Games.

Aarki's features include Personalization. and Aarki support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Aarki analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Aarki headquartered in Mountain View, California offers their advertising technology...." Peer review

Aarki, Adswizz, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Aarki leverages machine learning, big data, and creative optimization to deliver superior mobile app marketing ROI. The platform helps brands grow and re-engage users by activating data assets and engaging users in real-time.

Popular Business Setting

for Aarki

Top Industries

  • Internet
  • Financial Services
  • Publishing

Popular in

  • Large Enterprise

Aarki is popular in Internet, Financial Services, and Publishing and is widely used by Large Enterprise,

Comprehensive Insights on Aarki Use Cases

How does Aarki facilitate Engagement Management?

What Are the key features of Aarki for Sending & Publishing Communications?

What makes Aarki ideal for Forecasting?

How does Aarki address your Onboarding Challenges?

11 buyers and buying teams have used Cuspera to assess how well Aarki solved their Mobile Marketing needs. Cuspera uses 192 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Case Studies

Entertainment

CASE STUDY Social casino game

Aarki helped a social casino game double its average day 7 return on ad spend (ROAS). The game used Aarki's AI platform to improve marketing results. The solution focused on privacy-first engagement ...and unified creative strategy. The customer saw a 2x lift in D7 ROAS. This shows strong performance for mobile game marketing with Aarki.

Computer Software

CASE STUDY MobilityWare

Aarki enabled MobilityWare to use view-through attribution (VTA) for their Pyramid Solitaire app. MobilityWare wanted to see how VTA would impact machine learning bid predictions and install rates. A...arki ran an 80-day programmatic ad campaign with multiple creative variants and VTA enabled. This approach let them track more ad impressions and improve their models. As a result, MobilityWare saw a 37X higher install probability by enabling VTA.

Entertainment

CASE STUDY Me2zen

Aarki helped Me2zen, a social casino and card game developer, re-engage lapsed users of their Solitaire TriPeaks Journey app. Aarki ran two retargeting campaigns using advanced audience segmentation ...and creative ad strategies. The campaigns targeted both paying and non-paying users with personalized ads and incentives. Me2zen achieved a 220% increase in volume. The campaigns also aimed to lower cost per install and boost return on investment.

Food & Beverages

CASE STUDY A food and delivery app

Aarki helped a food and delivery app get more new customers. The app used Aarki's retargeting tools. This led to a surge in new users. The story shows how Aarki can help food and delivery apps grow f...ast. The results highlight the power of AI-driven marketing for customer growth.

Entertainment

CASE STUDY Real Money Gaming App

Aarki helped a real money gaming app achieve up to 2x higher return on ad spend (ROAS). The app used Aarki's AI platform for marketing. The solution focused on privacy-first engagement and unified cr...eative strategy. The result was a significant increase in advertising effectiveness. This shows Aarki's impact on gaming app marketing performance.

Internet

CASE STUDY DHgate

Aarki helped DHgate with retargeting using its AI platform. The campaign delivered 74% over DHgate’s ROAS goal. This shows strong performance in digital advertising. The solution focused on privacy-f...irst engagement and unified creative strategy. DHgate saw better results from their marketing spend.

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Advertiser Challenges in Mobile Advertising

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Peers used Aarki for advertisement and engagement management

Aarki Competitors

Aarki Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (7)
Custom Reports

4.71/5 ★

Read Reviews (14)
Analytics

4.44/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (7)
Custom Reports

4.71/5 ★

Read Reviews (14)
Analytics

4.44/5 ★

Read Reviews (19)

Software Failure Risk Guidance

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for Aarki

Top Failure Risks for Aarki

Aarki News

Product

Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era

Aarki has launched an AI-powered Post-Back Targeting Solution designed to help mobile marketers identify untapped high-value user cohorts within large data sets. This new solution leverages advanced machine learning to optimize audience segmentation and drive better campaign performance for app marketers. The launch aims to enhance mobile advertising effectiveness by uncovering new growth opportunities through big data analytics.

Product

Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch

Aarki's CEO, Aman Sareen, led a complete rebuild of the company's DSP, named Encore, focusing on privacy, performance, and retention. This overhaul involved dismantling outdated tech, reshaping company culture, and recruiting new talent. The new platform emphasizes full-funnel performance and SKAN4 compliance, aiming for profitability and product excellence.

Product

Outsmart Signal Loss With Full-Funnel Firepower

Aarkis CRO, Avi Das, outlines how marketers can overcome mobile advertising signal loss by adopting a full-funnel approach that integrates user acquisition and retargeting from day one. The article highlights a case study with Rovio, demonstrating measurable lift and incrementality for gaming app campaigns. Aarkis early adoption of SKAN 4.0 delivers improved attribution, more actionable data, and reduced wasted ad spend for mobile marketers.

Product

Aarki launches privacy-first mobile growth platform Encore - PocketGamer.biz

Aarki has launched Encore, an AI-powered mobile marketing platform focused on privacy-first growth. Encore integrates user acquisition and retargeting, using advanced machine learning to optimize campaign performance without relying on device IDs. The platform enables marketers to drive app installs, boost engagement, and maximize lifetime value while meeting evolving privacy regulations in the mobile advertising ecosystem.

Aarki Profile

Company Name

Aarki

Company Website

https://www.aarki.com/

HQ Location

530 Lakeside Drive, Suite 260, Sunnyvale, CA 94085, US

Employees

101-250

Social

Financials

PRIVATE