AppLovin Overview

This is a summary of the comprehensive capabilities and benefits of AppLovin based on over 430 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

AppLovin, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if AppLovin is right for your needs? Our Cuspera AI engine can evaluate how AppLovin fits your specific business needs, industry, and context. Get your personalized assessment report today.

AppLovin supports business activities such as:

  • Sending & Publishing Communications
  • Advertisement
  • Business Development
  • Training & Onboarding
  • Engaging And Following Up

AppLovin can help you with many business goals, such as Increase Sales & Revenue, Scale Best Practices, Grow Market Share, Increase Customer Life Time Value, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Games and Mobile for these needs. As a solution, AppLovin's capabilities include Personalization, and Gamification.

AppLovin Internet Vertical is its biggest customer base.

Reviews

"...Jumpstart your growth Publishing...." Solutions

Cuspera Reviews

136 buyers and buying teams have used Cuspera to assess how well AppLovin solved their Publisher Ad Management needs. Cuspera uses 430 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Business Priorities

Increase Sales & Revenue and Scale Best Practices are the most popular business priorities peers achieved using AppLovin.

Other priorities:

  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Improve Internal Communications
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve ROI
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Sending & Publishing Communications , Advertisement , Business Development , as the business use cases that they have been most satisfied while using AppLovin.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Sending & Publishing Communications with Games and Mobile

4.81/5 ★

Read Reviews (46)

"...Jumpstart your growth Publishing...." Solutions
Advertisement with Mobile and Games

4.33/5 ★

Read Reviews (36)

"...An end-to-end approach allows you to analyze, monitor, and oversee the ads in your games...." Solutions
Business Development with Games

4.85/5 ★

Read Reviews (15)

"...In a guest article at VentureBeat, Sean Webster, VP of business development at AppLovin, states that hyper-casual games lend themselves well to competitive ads...." 5 Mobile Trends That Will Dominate the Market in 2019
PEER EXPERIENCES
Sending & Publishing Communications with Games and Mobile

4.81/5 ★

Read Reviews (46)

"...Jumpstart your growth Publishing...." Solutions
Advertisement with Mobile and Games

4.33/5 ★

Read Reviews (36)

"...An end-to-end approach allows you to analyze, monitor, and oversee the ads in your games...." Solutions
Business Development with Games

4.85/5 ★

Read Reviews (15)

"...In a guest article at VentureBeat, Sean Webster, VP of business development at AppLovin, states that hyper-casual games lend themselves well to competitive ads...." 5 Mobile Trends That Will Dominate the Market in 2019

17+ more Business Use Cases

Our AI advisor, Wyz, harnessed 430 insights from peers and experts to help you assess how these AppLovin use cases fit your Publisher Ad Management needs.

Based on peer insights

Cuspera recommends AppLovin for

Use Cases Sending & Publishing Communications , Advertisement , Business Development
Medium Games, Mobile
Features Personalization, Gamification
Business Priorities Increase Sales & Revenue, Scale Best Practices, Grow Market Share
Industries Internet

Popular Business Setting

for AppLovin

Top Industries

  • Internet

Popular in

  • Mid Market

Peers used AppLovin to Increase sales & revenue and Scale best practices

Peer and Expert Opinion on Features

for AppLovin

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.82/5 ★

Read Reviews (7)
Gamification

3.26/5 ★

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

3.82/5 ★

Read Reviews (7)
Gamification

3.26/5 ★

Read Reviews (6)

IT and Other Capabilities

for AppLovin

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.81/5 ★

Read Reviews (11)
Data Import

3.61/5 ★

Read Reviews (19)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.81/5 ★

Read Reviews (11)
Data Import

3.61/5 ★

Read Reviews (19)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.26/5 ★

Read Reviews (36)
Phone Support

4.04/5 ★

Read Reviews (2)
Email Support

3.88/5 ★

Read Reviews (2)
Chat Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.26/5 ★

Read Reviews (36)
Phone Support

4.04/5 ★

Read Reviews (2)
Email Support

3.88/5 ★

Read Reviews (2)
Chat Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (3)
Analytics

4.39/5 ★

Read Reviews (20)
Custom Reports

4.27/5 ★

Read Reviews (34)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (3)
Analytics

4.39/5 ★

Read Reviews (20)
Custom Reports

4.27/5 ★

Read Reviews (34)

Software Failure Risk Guidance

?

for AppLovin

Overall Risk Meter

Low Medium High

Top Failure Risks for AppLovin

Vendor Profile Details

Company Name

AppLovin

Company Website

https://www.applovin.com/

HQ Location

1100 Page Mill Road Palo Alto CA 94304 United States

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