AppLovin Overview

AppLovin connects audiences in-app, on mobile devices, and across CTV. Their solutions drive growth and maximize revenue for publishers and advertisers globally.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using AppLovin.

Other use cases:

  • Onboarding
  • Engaging And Following Up
  • Collaboration
  • Helpdesk Management
  • Community Building
  • Event Management
  • Coaching
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Business Priorities

Increase Sales & Revenue and Scale Best Practices are the most popular business priorities that customers and associates have achieved using AppLovin.

Other priorities:

  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Improve Internal Communications
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve ROI
  • Establish Thought Leadership
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AppLovin Use-Cases and Business Priorities: Customer Satisfaction Data

AppLovin works with different mediums / channels such as Games. and Mobile.

AppLovin's features include Personalization, and Gamification. and AppLovin support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AppLovin analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Engaging formats and lots of video inventory...." Peer review by Gabriela Band, Sales Specialist, Ogilvy

AppLovin, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AppLovin

Top Industries

  • Internet

Popular in

  • Mid Market

AppLovin is popular in Internet, and is widely used by Mid Market,

AppLovin Customer wins, Customer success stories, Case studies

How can AppLovin optimize your Sending & Publishing Communications Workflow?

What benefits does AppLovin offer for Business Development?

What makes AppLovin ideal for Onboarding?

Why is AppLovin the best choice for Engaging And Following Up?

136 buyers and buying teams have used Cuspera to assess how well AppLovin solved their Publisher Ad Management needs. Cuspera uses 430 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

LoadComplete - Gaming

AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user acquisition. They saw a 21% increase in ad-based reve...nue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.

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Brigit - Financial Services

AppDiscovery helped Brigit lower its cost per subscriber by 60%. Brigit used AppDiscovery’s automated CPE campaigns to find new users who were likely to subscribe. The campaign scaled subscribers by ...3.5 times and doubled the subscription rate. Brigit also saw a 35% improvement in install rate. The solution made Brigit’s marketing spend more efficient and helped them grow even in a tough economy.

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Upside - Shopping

AppDiscovery helped Upside grow its cashback app by finding new users at scale. Upside wanted to increase installs while keeping costs low, especially for its iOS app. AppDiscovery's CPE campaigns de...livered a 40% share of total install volume and a 20x increase in ad spend. Cost per event dropped by 85% in the first month. Upside met its efficiency goals and made AppDiscovery one of its top user acquisition channels.

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DramaBox - Media

AppDiscovery helped DramaBox grow its streaming app by finding users who buy often and subscribe. DramaBox used AI-powered campaigns to target high-value users and ran creative ads with SparkLabs. Th...ey expanded to over 20 countries and saw strong results in new markets. In India, Day 0 and Day 7 ROAS improved by 6x in three weeks. DramaBox increased monthly spend on AppDiscovery by 63% while meeting cost and ROAS goals.

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Picsart - Media

AppDiscovery helped Picsart grow its user base with CTV campaigns. Picsart wanted to reach new users and keep its top spot in the app store. They used AppDiscovery and SparkLabs to run creative ads o...n CTV channels. Picsart saw a high install rate and tripled its CTV spend. The company stayed a top app and gained more installs at a good cost.

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Kikoff - Financial Services

AppDiscovery helped Kikoff, a credit-building app, reach more users with CTV campaigns. Kikoff wanted to grow brand awareness and drive conversions at a good price. AppDiscovery’s CPI pricing let Kik...off run CTV ads that brought in new users efficiently. Kikoff saw a 3x increase in install rate and a 27% drop in cost per opened credit line. Kikoff scaled their CTV budget by 6x after seeing strong results.

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AppLovin: Accelerate your entire business

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Peers used AppLovin for sending & publishing communications and advertisement

AppLovin Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (3)
Analytics

4.39/5 ★

Read Reviews (20)
Custom Reports

4.27/5 ★

Read Reviews (34)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (3)
Analytics

4.39/5 ★

Read Reviews (20)
Custom Reports

4.27/5 ★

Read Reviews (34)

Software Failure Risk Guidance

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for AppLovin

Overall Risk Meter

Low Medium High

Top Failure Risks for AppLovin

AppLovin Corporation News

Company

AppLovin (APP) Stumbles Amid Regulatory Probes and Product ...

AppLovin is facing significant challenges due to regulatory probes into its data practices by multiple state attorneys general and the SEC. Allegations include misleading investors and unauthorized app installations, leading to the discontinuation of its "Array" product. These issues have caused a notable decline in AppLovin's stock amid broader market gains, highlighting the impact of regulatory scrutiny on its operations and reputation.

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Company

AppLovin Reinvents Itself: Betting Big on AI-Powered Advertising

AppLovin has transformed from a mobile gaming company to a technology infrastructure firm focused on AI-powered advertising. The sale of its Apps segment to Tripledot Studios marked a strategic shift towards AI-driven ad monetization. AppLovin's MAX platform and AXON machine learning system optimize ad placements, enhancing precision and scalability in the digital advertising space.

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Financial

AppLovin to Announce Third Quarter 2025 Results - Yahoo Finance

AppLovin will announce its third-quarter 2025 financial results on November 5, 2025, after the U.S. market closes. A webinar hosted by CEO Adam Foroughi and CFO Matthew Stumpf will follow to discuss the results and business performance.

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Financial

AppLovin to Announce Second Quarter 2025 Results - Business Wire

AppLovin will announce its second quarter 2025 financial results on August 6, 2025, after the U.S. stock market closes. A webinar hosted by CEO Adam Foroughi and CFO Matthew Stumpf will discuss the results and business performance.

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AppLovin Corporation Profile

Company Name

AppLovin Corporation

Company Website

//applovin.com

HQ Location

1100 Page Mill Road Palo Alto CA 94304 United States

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