AppLovin Overview

AppLovin connects audiences in-app, on mobile devices, and across CTV. Their solutions drive growth and maximize revenue for publishers and advertisers globally.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using AppLovin.

Other use cases:

  • Onboarding
  • Engaging And Following Up
  • Collaboration
  • Helpdesk Management
  • Community Building
  • Event Management
  • Coaching
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Business Priorities

Increase Sales & Revenue and Scale Best Practices are the most popular business priorities that customers and associates have achieved using AppLovin.

Other priorities:

  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Improve Internal Communications
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve ROI
  • Establish Thought Leadership
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AppLovin Use-Cases and Business Priorities: Customer Satisfaction Data

AppLovin works with different mediums / channels such as Games. and Mobile.

AppLovin's features include Personalization, and Gamification. and AppLovin support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AppLovin analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Engaging formats and lots of video inventory...." Peer review by Gabriela Band, Sales Specialist, Ogilvy

AppLovin, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AppLovin

Top Industries

  • Internet

Popular in

  • Mid Market

AppLovin is popular in Internet, and is widely used by Mid Market,

AppLovin Customer wins, Customer success stories, Case studies

Why is AppLovin the best choice for Sending & Publishing Communications?

What makes AppLovin ideal for Business Development?

What solutions does AppLovin provide for Onboarding?

Why is AppLovin the best choice for Engaging And Following Up?

136 buyers and buying teams have used Cuspera to assess how well AppLovin solved their Publisher Ad Management needs. Cuspera uses 430 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

LoadComplete - Gaming - gaming

AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user acquisition. They saw a 21% increase in ad-based reve...nue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.

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Picsart - Media - media

AppDiscovery helped Picsart grow its user base with CTV campaigns. Picsart wanted to reach new users and keep its top spot in the app store. They used AppDiscovery and SparkLabs to run creative ads o...n CTV channels. Picsart saw a high install rate and tripled its CTV spend. The company stayed a top app and gained more installs at a good cost.

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SmartNews - Media - media

AppDiscovery helped SmartNews grow in the US by acquiring high-value users. SmartNews used AppLovin CPE campaigns to optimize for day 7 retention. They outperformed a leading social media platform on... iOS by 2X and scaled spend by more than 45%. Retention rate improved by over 25% compared to other channels. AppLovin traffic delivered 20% better retention, helping SmartNews exceed their KPIs.

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Triwin - Gaming - gaming

AppDiscovery helped Triwin grow its Live Party Bingo app. Triwin wanted to get more high-value iOS users and meet ROAS goals in the crowded casino gaming market. Using AppDiscovery’s AI and SparkLabs...’ creative team, Triwin launched new iOS campaigns and made better playable ads. Triwin saw a 9x increase in month-over-month spend and reached the top 10 in casino games. The company tripled its new business growth and met its user acquisition and ROAS targets.

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Kikoff - Financial Services - financial services

AppDiscovery helped Kikoff, a credit-building app, reach more users with CTV campaigns. Kikoff wanted to grow brand awareness and drive conversions at a good price. AppDiscovery’s CPI pricing let Kik...off run CTV ads that brought in new users efficiently. Kikoff saw a 3x increase in install rate and a 27% drop in cost per opened credit line. Kikoff scaled their CTV budget by 6x after seeing strong results.

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DramaBox - Media - media

AppDiscovery helped DramaBox grow its streaming app by finding users who buy often and subscribe. DramaBox used AI-powered campaigns to target high-value users and ran creative ads with SparkLabs. Th...ey expanded to over 20 countries and saw strong results in new markets. In India, Day 0 and Day 7 ROAS improved by 6x in three weeks. DramaBox increased monthly spend on AppDiscovery by 63% while meeting cost and ROAS goals.

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AppLovin: Accelerate your entire business

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Peers used AppLovin for sending & publishing communications and advertisement

AppLovin Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (3)
Analytics

4.39/5 ★

Read Reviews (20)
Custom Reports

4.27/5 ★

Read Reviews (34)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.18/5 ★

Read Reviews (3)
Analytics

4.39/5 ★

Read Reviews (20)
Custom Reports

4.27/5 ★

Read Reviews (34)

Software Failure Risk Guidance

?

for AppLovin

Overall Risk Meter

Low Medium High

Top Failure Risks for AppLovin

AppLovin Corporation News

Executive

AppLovin Announces Leadership Succession Plan, New Independent Chair

AppLovin announced a leadership succession plan, appointing Craig Billings as the new independent Chairperson of its Board. Basil Shikin will transition from CTO to Distinguished Engineer, with Giovanni Ge stepping in as the new CTO. Victoria Valenzuela will retire as Chief Legal Officer, succeeded by Corina Cacovean. These changes underscore AppLovin's commitment to internal talent development.

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Executive

AppLovin Announces Succession Plans for Key Leadership Roles and New ...

AppLovin announced executive succession plans, appointing Giovanni Ge as the new Chief Technology Officer and Corina Cacovean as Chief Legal Officer. Craig Billings becomes the independent Chairperson of the Board. These changes highlight AppLovin's focus on internal talent development and strategic leadership continuity.

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Financial

AppLovin to Announce First Quarter 2026 Results

AppLovin plans to announce its financial results for the first quarter of 2026.

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Product

AppLovin Corp. Sparks Investor Speculation with Bold Expansion P

AppLovin Corp. is expanding beyond mobile gaming into web and e-commerce advertising, aiming to tap into a market 5 to 10 times larger. The initial rollout is planned for early 2026. Despite investor optimism, regulatory scrutiny and competition from giants like Meta and Google pose challenges. The SEC investigation adds uncertainty, but AppLovin's strategic pivot could redefine its position in the ad-tech industry.

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AppLovin Corporation Profile

Company Name

AppLovin Corporation

Company Website

//applovin.com

HQ Location

1100 Page Mill Road Palo Alto CA 94304 United States

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