Customer stories

Product Business Settings

AppLovin is popular in Internet industry and is widely used by Mid Market.

Integrations

Mobile Marketing
Demand Side Platform
Marketing Attribution
Customer Data Platform

AppLovin Product Overview

AppLovin connects audiences in-app, on mobile devices, and across CTV. Their solutions drive growth and maximize revenue for publishers and advertisers globally.

How satisfied the customers are with AppLovin use-cases

Reviews

"...AppLovin marketing platform lets you use data to engage your consumers on mobile...." Peer review

AppLovin Customer Insights, Testimonials and Case Studies

LoadComplete - Gaming

AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user acquisition. They saw a 21% increase in ad-based reve...nue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.

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Brigit - Financial Services

AppDiscovery helped Brigit lower its cost per subscriber by 60%. Brigit used AppDiscovery’s automated CPE campaigns to find new users who were likely to subscribe. The campaign scaled subscribers by ...3.5 times and doubled the subscription rate. Brigit also saw a 35% improvement in install rate. The solution made Brigit’s marketing spend more efficient and helped them grow even in a tough economy.

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Upside - Shopping

AppDiscovery helped Upside grow its cashback app by finding new users at scale. Upside wanted to increase installs while keeping costs low, especially for its iOS app. AppDiscovery's CPE campaigns de...livered a 40% share of total install volume and a 20x increase in ad spend. Cost per event dropped by 85% in the first month. Upside met its efficiency goals and made AppDiscovery one of its top user acquisition channels.

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DramaBox - Media

AppDiscovery helped DramaBox grow its streaming app by finding users who buy often and subscribe. DramaBox used AI-powered campaigns to target high-value users and ran creative ads with SparkLabs. Th...ey expanded to over 20 countries and saw strong results in new markets. In India, Day 0 and Day 7 ROAS improved by 6x in three weeks. DramaBox increased monthly spend on AppDiscovery by 63% while meeting cost and ROAS goals.

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Picsart - Media

AppDiscovery helped Picsart grow its user base with CTV campaigns. Picsart wanted to reach new users and keep its top spot in the app store. They used AppDiscovery and SparkLabs to run creative ads o...n CTV channels. Picsart saw a high install rate and tripled its CTV spend. The company stayed a top app and gained more installs at a good cost.

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Kikoff - Financial Services

AppDiscovery helped Kikoff, a credit-building app, reach more users with CTV campaigns. Kikoff wanted to grow brand awareness and drive conversions at a good price. AppDiscovery’s CPI pricing let Kik...off run CTV ads that brought in new users efficiently. Kikoff saw a 3x increase in install rate and a 27% drop in cost per opened credit line. Kikoff scaled their CTV budget by 6x after seeing strong results.

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AppLovin: Accelerate your entire business

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Peers used AppLovin for sending & publishing communications and advertisement

AppLovin Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.18/5

Read Reviews (3)
Analytics

4.39/5

Read Reviews (20)
Custom Reports

4.27/5

Read Reviews (34)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.18/5

Read Reviews (3)
Analytics

4.39/5

Read Reviews (20)
Custom Reports

4.27/5

Read Reviews (34)

Software Failure Risk Guidance

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for AppLovin

Overall Risk Meter

Low Medium High

Top Failure Risks for AppLovin

AppLovin Corporation News

Company
 

AppLovin (APP) Stumbles Amid Regulatory Probes and Product ...

AppLovin is facing significant challenges due to regulatory probes into its data practices by multiple state attorneys general and the SEC. Allegations include misleading investors and unauthorized app installations, leading to the discontinuation of its "Array" product. These issues have caused a notable decline in AppLovin's stock amid broader market gains, highlighting the impact of regulatory scrutiny on its operations and reputation.

Company
 

AppLovin Reinvents Itself: Betting Big on AI-Powered Advertising

AppLovin has transformed from a mobile gaming company to a technology infrastructure firm focused on AI-powered advertising. The sale of its Apps segment to Tripledot Studios marked a strategic shift towards AI-driven ad monetization. AppLovin's MAX platform and AXON machine learning system optimize ad placements, enhancing precision and scalability in the digital advertising space.

Financial
 

AppLovin to Announce Third Quarter 2025 Results - Yahoo Finance

AppLovin will announce its third-quarter 2025 financial results on November 5, 2025, after the U.S. market closes. A webinar hosted by CEO Adam Foroughi and CFO Matthew Stumpf will follow to discuss the results and business performance.

Financial
 

AppLovin to Announce Second Quarter 2025 Results - Business Wire

AppLovin will announce its second quarter 2025 financial results on August 6, 2025, after the U.S. stock market closes. A webinar hosted by CEO Adam Foroughi and CFO Matthew Stumpf will discuss the results and business performance.

AppLovin Corporation Profile

Company Name

AppLovin Corporation

Company Website

//applovin.com

HQ Location

1100 Page Mill Road Palo Alto CA 94304 United States

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