AppLovin: The Suite of Solutions for Your Mobile Games
Design Case Studies and Customer Success Stories with AppLovin
Lightricks
- Media
AppDiscovery helped Lightricks grow Facetune’s subscriber base. Lightricks wanted more subscribers and lower costs. They used AppDiscovery’s CPE and ROAS campaigns. The AI engine found high-value use...rs fast. Lightricks increased spend by 7x in 6 weeks. Cost per subscription dropped 27%. Lightricks met their cost and ROAS goals for months.
AppDiscovery helped DramaBox grow its streaming app by finding users who buy often and subscribe. DramaBox used AI-powered campaigns to target high-value users and ran creative ads with SparkLabs. Th...ey expanded to over 20 countries and saw strong results in new markets. In India, Day 0 and Day 7 ROAS improved by 6x in three weeks. DramaBox increased monthly spend on AppDiscovery by 63% while meeting cost and ROAS goals.
AppDiscovery helped Mode Mobile grow its user base for the Mode Earn App. Mode Mobile wanted to find budget-conscious users and needed better targeting. AppDiscovery’s AI-powered campaigns let them r...each high-value users and launch new campaigns fast. Within a month, Mode Mobile saw a 93% increase in D90 ROAS and a 27% decrease in CPE. The solution made it easy to test and scale campaigns while lowering costs.
AppDiscovery helped SmartNews grow in the US by acquiring high-value users. SmartNews used AppLovin CPE campaigns to optimize for day 7 retention. They outperformed a leading social media platform on... iOS by 2X and scaled spend by more than 45%. Retention rate improved by over 25% compared to other channels. AppLovin traffic delivered 20% better retention, helping SmartNews exceed their KPIs.
Retail Case Studies and Customer Success Stories with AppLovin
OTTO
- Retail
AppDiscovery helped OTTO find users who make real purchases in their shopping app. OTTO used a multi-campaign strategy to target high-value shoppers and increase marketplace share. With AppDiscovery’...s AI-based engine and custom playable ads, OTTO saw an 82% increase in D7 ROAS and a 185% increase in install volume. The CPO campaign on iOS brought in twice as many new customers as OTTO’s average UA channels. OTTO quickly reached their growth goals with little manual effort.
AppDiscovery by AppLovin helped DealDash boost user acquisition. DealDash wanted to grow their user base and lower costs. AppDiscovery's AI made campaign setup easy and fast. DealDash saw a 71% incre...ase in day 7 ROAS and a 22% drop in cost per purchase. The platform found high-quality users and let DealDash scale campaigns with less manual work.
AppDiscovery helped Experian grow its mobile app user base. Experian wanted to reach new users while keeping brand safety. They used AppDiscovery’s AI-powered targeting and full-screen video ads. The... campaign focused on cost per registration. Experian saw a 3x increase in weekly spend and became a top 3 source of install volume. AppDiscovery now brings over a third of new installs from programmatic sources.
AppDiscovery helped Kikoff, a credit-building app, reach more users with CTV campaigns. Kikoff wanted to grow brand awareness and drive conversions at a good price. AppDiscovery’s CPI pricing let Kik...off run CTV ads that brought in new users efficiently. Kikoff saw a 3x increase in install rate and a 27% drop in cost per opened credit line. Kikoff scaled their CTV budget by 6x after seeing strong results.
AppDiscovery helped Enerjoy grow installs for its health and fitness apps by 14x. Enerjoy used CPP and ROAS campaigns to reach new users in over 40 countries. D7 ROAS increased by 15% and cost per pu...rchase dropped by 20%. Users from AppDiscovery generated 23% more revenue than other channels. Enerjoy found high-value subscribers in new markets and made AppDiscovery a top-3 UA channel.
Education Case Studies and Customer Success Stories with AppLovin
Headway
- Education
AppDiscovery helped Headway grow its subscriber base for their edtech app. Headway wanted to get new subscribers at a good price and keep their top-10 spot in education apps. They used AppDiscovery’s... AI to run cost per event campaigns and hit their goals right away. Headway saw a 5x increase in subscribers in the first month and increased their ad spend by 72%. The campaigns needed little manual work and delivered steady results.
Computer Software Case Studies and Customer Success Stories with AppLovin
IdeaSolutions (Amerigo)
- Computer Software
MAX by AppLovin helped IdeaSolutions, a leading Italian software company, boost ad revenue for their Amerigo app. The team migrated from MoPub to MAX with help from AppLovin experts. They saw a 50% i...ncrease in total ad revenue and a 17.5% month-over-month improvement in impressions per daily active user. ARPDAU rose by 20% and revenue from AppLovin Exchange grew by 36.3%. The switch was fast and easy, with ongoing support driving even more gains.
Sports Case Studies and Customer Success Stories with AppLovin
Underdog Fantasy
- Sports
AppDiscovery helped Underdog Fantasy find new users and grow beyond search and social. Underdog used AppDiscovery for mobile and CTV campaigns. The AI engine targeted sports fans and made programmati...c decisions. Underdog saw a 26% decrease in cost per event in just two months. AppDiscovery became a top-performing channel for efficiency and scale.
Other Industry Case Studies and Success Stories with AppLovin
LoadComplete
- Gaming
AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user acquisition. They saw a 21% increase in ad-based reve...nue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.
AppDiscovery helped Picsart grow its user base with CTV campaigns. Picsart wanted to reach new users and keep its top spot in the app store. They used AppDiscovery and SparkLabs to run creative ads o...n CTV channels. Picsart saw a high install rate and tripled its CTV spend. The company stayed a top app and gained more installs at a good cost.
AppDiscovery helped Brigit lower its cost per subscriber by 60%. Brigit used AppDiscovery’s automated CPE campaigns to find new users who were likely to subscribe. The campaign scaled subscribers by ...3.5 times and doubled the subscription rate. Brigit also saw a 35% improvement in install rate. The solution made Brigit’s marketing spend more efficient and helped them grow even in a tough economy.
AppDiscovery helped Yemeksepeti get more first-time orders. The team used CPE campaigns to target new users. They saw a 54% increase in unique first-time orders. The cost per event dropped by 37% on ...iOS. Yemeksepeti kept their top spot in Turkey's app market. AppLovin's AI made user acquisition more efficient.
AppDiscovery helped Daily Yoga find high-quality users and grow on iOS. After iOS14, Daily Yoga struggled to get new users and track results. With AppDiscovery, they used machine learning to target s...ubscribers and control costs. Daily Yoga saw a 62% increase in D0 ROAS and doubled month-over-month user growth in the US. The app rose to No. 16 in US Health and Fitness on iOS. They gained full control and visibility into user acquisition profitability.
MAX by AppLovin helped GMO TownWifi boost ad revenue for its TownWifi app. The company wanted to increase ARPDAU and eCPM without using many internal resources. With MAX, they saw an 8x increase in A...RPDAU and a 60% rise in eCPM. AppLovin’s tools let them add new ad formats and block bad ads, improving user experience. GMO TownWifi used A/B testing and high value bidders to get better results.
AppDiscovery helped Upside grow its cashback app by finding new users at scale. Upside wanted to increase installs while keeping costs low, especially for its iOS app. AppDiscovery's CPE campaigns de...livered a 40% share of total install volume and a 20x increase in ad spend. Cost per event dropped by 85% in the first month. Upside met its efficiency goals and made AppDiscovery one of its top user acquisition channels.
AppLovin helped ABI Game Studio grow their Wood Nuts & Bolts Puzzle app. The challenge was to increase revenue by adding in-app purchases to an ad-monetized game. ABI Game Studio used AppLovin’s AppD...iscovery and MAX to run different user acquisition campaigns. They saw a 32% increase in day 7 retention. Their app hit #1 on iOS. The blended ROAS campaign delivered 20% higher D7 ROAS and a payer rate 7x higher than the ad ROAS campaign.
AppDiscovery helped Triwin grow its Live Party Bingo app. Triwin wanted to get more high-value iOS users and meet ROAS goals in the crowded casino gaming market. Using AppDiscovery’s AI and SparkLabs...’ creative team, Triwin launched new iOS campaigns and made better playable ads. Triwin saw a 9x increase in month-over-month spend and reached the top 10 in casino games. The company tripled its new business growth and met its user acquisition and ROAS targets.
AppDiscovery helped Rollic expand globally and find new users for their gaming apps. Rollic used AppLovin’s MAX and AppDiscovery to run global campaigns with AI-powered user targeting. This reduced t...he time and effort needed to manage campaigns in each country. Twisted Tangle, a Rollic puzzle app, reached #1 in the App Store within 6 weeks and became a top 10 app in over 30 countries. AppDiscovery’s AI made it easy for Rollic to scale quickly and hit their ROAS goals.
AppLovin’s growth platform helped Inspired Square grow its puzzle apps, 2248 and Merge Hexa. The company used MAX and AppDiscovery to target high-value users and boost ad revenue. 2248 reached #1 in ...Free Puzzle Games on Google Play. Merge Hexa’s daily active users grew by 7 times. 2248 saw a 46% increase in D7 ROAS and a 74% increase in D90 ROAS. Both apps doubled their ARPDAU with AppLovin’s tools.
AppDiscovery helped Mattel163 grow Skip-Bo Mobile by using AI-driven user acquisition campaigns. Mattel163 wanted to find more high-value, paying users and expand into new countries. They used AppDis...covery’s CPP and IAP ROAS campaigns to target users likely to make in-app purchases. This led to a 50% increase in installs and a threefold increase in D30 ARPPU. The partnership also saved ad production costs and improved campaign efficiency.
AppLovin helped Idle Office Tycoon, from Chengdu Warrior Games, grow fast after launch. They used MAX and AppDiscovery for user acquisition and monetization. Installs grew 3x with only a 12% increase... in spend. ARPDAU rose by 200%. D7 ROAS increased by 84%. AppLovin became their top user acquisition channel.
