Adikteev: Use-Cases, Insights and Reviews | 2026 Cuspera

Adikteev and Rocket Lab helped McDonald’s Costa Rica boost app retargeting results using MRAID creatives. The campaign aimed to improve ROAS, revenue, and engagement by moving from static banners to ...interactive mobile ads. MRAID creatives drove a 2.6x increase in revenue, 2.4x more transactions, and a 16% higher ROAS. The campaign also saw a 2.5% rise in CTR and a 25% drop in CPA reattribution. MRAID made up 70% of the campaign budget and proved more effective than static formats.
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Adikteev helped Trailmix, a London-based mobile game studio, boost ROAS by 47% for lapsed payer re-engagement. Trailmix used MRAID ad formats to create interactive ads that mimic real gameplay, movin...g away from static banners. The campaign targeted users inactive for 7+ days, aiming to increase return rates and lower costs. Results included a 22% higher CTR and a 13.9% lower CPA for reattribution. MRAID became the main creative driver, improving both engagement and revenue.
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Adikteev's iOS 360 helped Rush Royale, a tower defense game by MY.GAMES, expand its iOS retargeting audience by 73%. The campaign doubled D7 ROAS, achieving a 140% increase. Investment grew by 55%, b...ut audience growth outpaced spend. The solution enabled more high-value lapsed players to be reached and boosted in-app purchase revenue. iOS 360 turned a limited campaign into a scalable growth engine for MY.GAMES.
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Adikteev helped Betr, a real money gaming app, lower its cost per acquisition for both first-time and repeat deposits. The campaign ran on iOS and Android, using separate strategies for new and exist...ing depositors. Adikteev beat every CPA target, outperforming Betr's deposit CPA goal by 42%. This success came even during a slow sports season. The approach enabled Betr to scale profitably against established competitors.
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Adikteev helped Tilting Point re-engage paying players of Star Trek: Timelines on iOS. The campaign targeted inactive, high-value users and focused spend on those most likely to monetize. By using a ...global approach, they increased scale without losing efficiency. Tilting Point achieved 10.7× its ROAS target. The strategy proved that behavior-led re-engagement outperforms broad targeting for live-service games.
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Adikteev helped Bingo Blitz, a Playtika game, exceed its day 7 ROI target by 11.5%. Playtika wanted to use CTV to find new, high-quality users outside of mobile channels. Adikteev used AI-powered bid...ding and targeted card game players with premium CTV ads. The campaign focused on installs, engagement, and early monetisation. Bingo Blitz turned CTV into a measurable user acquisition channel.
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