Appodeal helped the Read app by LitRes Group boost ad revenue. The team updated to the latest Appodeal SDK and used new ad strategies. They added more ad networks and tailored ads to users. In two we...eks, ARPDAU and Ad ARPU grew by 40%. By the end, ad revenue was up 45% and ARPDAU and Ad ARPU were up 50%. The changes led to fast and strong growth in ad income.
Appodeal Growth Platform helped NewPubCo boost their mobile game, Spades: Classic Card Game. The challenge was slow growth and low user acquisition in a crowded market. Appodeal introduced new ad cre...atives with a \'gangsta\' theme and used UA Automation to optimize campaigns. The results were strong: 200% ROAS on Day 365, three times more installs, and a 20% increase in Installs per Mille. This led to major growth for NewPubCo's game.
Appodeal's Growth Platform helped NewPubCo, a mobile game publisher, improve ad creative production using AI tools. NewPubCo faced challenges with low install rates, poor eROAS, and low retention for... their Dominoes and Spades games. By using AI-generated ads and A/B testing, they increased eROAS by up to 15% for Dominoes and 8% for Spades. Retention rates improved to 15% and 17% for the games. The solution also boosted profitability and install growth, setting new standards for mobile game marketing.
Appodeal helped NewPubCo improve Spades: Classic Card Game by using Events Optimization and Funnels. The challenge was to grow user acquisition while keeping high retention and revenue. Appodeal's so...lution used event-based funnels to target and engage valuable users. As a result, Spades saw a 35% Day-7 retention rate, 37.5% ad ARPU, and a 40% increase in ROAS. The platform made it easy for NewPubCo to boost growth and revenue without extra work.
Entertainment Case Studies and Success Stories with Appodeal Platform
CASE STUDY NewPubCo
Appodeal helped NewPubCo improve their mobile game Join Blocks. NewPubCo faced low install growth and falling retention after increasing ad spend. Appodeal analyzed and optimized their user acquisiti...on campaigns. They created over 30 new campaigns and tested different ads and audiences. As a result, Join Blocks saw 5.5 times more installs, a 200% forecasted eROAS on Day 365, and a 25% increase in Day 7 retention.
Appodeal helped Water Sort Puzzle: Color Game improve its app store ratings by optimizing the timing of its rating prompt. The challenge was low ratings despite positive user experiences. Appodeal's ...solution placed the prompt after the second game session, targeting moments of user satisfaction. As a result, the game saw a 12x increase in organic app store visitors, a 15% boost in product page conversion rate, and achieved a 4.8-star rating. This led to higher visibility, more installs, and better user retention.
Appodeal helped Business Empire – RichMan grow organic installs in Brazil and Russia. The challenge was low visibility and poor conversion rates in these markets. Appodeal used advanced ASO and local...ization strategies. They optimized metadata and used their accelerator program. As a result, organic installs increased by 76% in Brazil and 54% in Russia in just one month. The app now has better visibility and higher growth in key markets.
Appodeal helped Kawaii World, a simulation and sandbox game by VOPI Team, double its ad revenue in just 2 months. The challenge was over-reliance on a few ad networks and low Ad ARPU. Appodeal's solu...tion included adding more ad networks, optimizing interstitial ad setups, and providing expert consultation. As a result, Kawaii World saw 2x ad impressions, 2.12x ad revenue, and up to 5x Ad ARPU per network. The new strategy brought stable and sustainable revenue growth.
CASE STUDY Ilia Artemov (Business Empire: Richman)
Appodeal helped Ilia Artemov, creator of Business Empire: Richman, grow his mobile game business. Before Appodeal, daily revenue was under $1k, installs were under 5k, ARPU on day 7 was $0.05, and re...tention on day 7 was 15%. Appodeal's Accelerator Program improved user acquisition and monetization. After 6 months, daily revenue rose to over $15k, installs reached 300k, ARPU on day 7 hit $1.05, and retention on day 7 increased to 25%. The partnership enabled strong growth and better player engagement.
Appodeal helped JagPlay increase ARPDAU by 20% in CIS markets. JagPlay used Appodeal's platform to improve mobile ad revenue. The solution provided tools for monetization and analytics. JagPlay saw b...etter results in their mobile business. The case shows how Appodeal supports entertainment companies with growth.
CASE STUDY Kal Anthony (Word Tour: Word Puzzle Games)
Appodeal helped Word Tour: Word Puzzle Games improve its ad strategy and user engagement. The game faced slow growth and weak monetization before joining Appodeal Accelerator. Appodeal launched user ...acquisition campaigns, optimized ad placements, and added rewarded video ads. They also used analytics to track and improve performance. As a result, Word Tour doubled its retention rate, increased daily time spent per user by over 20%, and tripled ad ARPU. These improvements helped the developer sign with a top publisher.
Appodeal Growth Platform helped NewPubCo boost their Dominoes app. The challenge was slow growth and low ad revenue. Appodeal improved monetization with A/B testing and business intelligence tools. T...hey increased ad income by 430% and installs by 220%. Ad ARPU rose by 20% and Ad LTV by 25%. User acquisition strategies brought in high-value users and 400k+ installs from a single ad in Mexico.
Appodeal SDK 3.3+ helped Weasel Development boost ad revenue for their Ghost Hunting Tools Detector app. The challenge was an outdated SDK that limited ad revenue and ARPDAU. They migrated to the new... SDK in phases, starting with 10% of ad traffic and moving to 100% by week three. After the full migration, ad revenue doubled and ARPDAU increased by 1.5x in just three weeks. Ad impressions also nearly tripled by week six, all while keeping the user experience smooth.
Appodeal SDK 3.3+ helped FozerGames boost their mobile game revenue. The challenge was an old SDK that limited ad revenue and user growth. After upgrading to Appodeal SDK 3.3+ and running an A/B test..., FozerGames saw a 60% increase in daily active users, 2.25 times more ad revenue, and a 420% rise in ARPDAU in just two weeks. The new SDK gave better ad placements and higher earnings per user.
Appodeal SDK 3.3+ helped Lucky Hamster Games boost ad revenue for their Supermarket Cashier Simulator app. The challenge was to upgrade to a new monetization algorithm while managing other projects a...nd concerns about app stability. Appodeal ran an A/B test comparing the old and new algorithms. After one week, Lucky Hamster Games saw a 90% increase in ARPDAU, a 45% rise in eCPM, and doubled ad revenues. The new SDK led to steady, lasting growth in revenue and user value.
Computer Software Case Studies and Success Stories with Appodeal Platform
CASE STUDY NewPubCo
Appodeal helped NewPubCo grow their Word Maker app. The challenge was high CPI and low eROAS in user acquisition campaigns. Appodeal used A/B testing, improved ad creatives, and added AppGrowth as an... ad network. They increased installs by 20 times in 3 months. They tripled eROAS and cut CPI in half. Word Maker reached the Top 3 in the Word Games category.
Appodeal helped NextC, the company behind the Mingle2 dating app, double their ad revenues in just 30 days. Mingle2 faced challenges with low ad revenue and under-optimized price floors. Appodeal rev...iewed and adjusted their ad setup, added new ad networks, and provided expert consultation. As a result, Mingle2 saw a 200% increase in ad revenues and a 2.5x boost in Ad ARPU. The changes led to fast and significant growth for the app.
Other Industry Case Studies and Success Stories with Appodeal Platform
CASE STUDY NewPubCo
Appodeal helped NewPubCo improve their Apple Search Ads for Number Crunch: Match Game. NewPubCo struggled with negative returns and could not make their ad spend profitable. Appodeal used exact-match... keyword targeting, search term optimization, brand protection, and geographic segmentation. In 6 months, NewPubCo saw a 550%+ increase in eROAS. Their campaigns became profitable and surpassed their ROAS targets.
