Real-World Case Studies and Customer Success Stories with Appodeal Platform

Appodeal helped NewPubCo improve their mobile game monetization. They disabled an aggressive ad network that was hurting user retention. After... this change, eROAS on day 365 increased by 35%. eARPU on day 365 went up by 10%. User acquisition campaigns became four times more profitable. The game kept more users and grew in the charts.
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Appodeal's Accelerator Program helped Business Empire: RichMan boost organic reach by 250% in 175 countries. The team used in-game promotional... events and festive updates to drive engagement. The game was featured 150+ times on Google Play in three months. Conversion rates rose from 0.2% to 0.35%, peaking at 0.4%. These changes led to strong growth and higher revenue for the mobile game.
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Appodeal helped Loppi Poppi grow from a two-person team to a studio with millions of players. Using Appodeal’s ad monetization... and dashboard, Loppi Poppi launched Dominoes and Number Clash, reaching over 32 million installs and $9 million in annual revenue. The dashboard let them segment audiences, forecast key metrics, and optimize ad strategies. Appodeal’s tools enabled fast experimentation and data-driven decisions. Loppi Poppi credits Appodeal for supporting their growth and creative freedom.
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Appodeal helped NewPubCo boost Spades: Classic Card Game’s conversion rate to 40% by aligning ASO with a new gangster-themed branding. The team ran... eight weeks of A/B tests on icons, screenshots, and short descriptions. The winning creative choices increased conversion rates by up to 30% over alternatives. In the US, CVR rose from 22% to 40% in three months. These changes improved organic growth and reduced reliance on paid ads.
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Appodeal helped Business Empire: RichMan boost user acquisition with creative ad campaigns. In nine months, the game gained 1.3 million... new installs and achieved over 110 eROAS D365. Appodeal's strategy included A/B testing, automated UA, and expert collaboration. The result was a 70% improvement in CPI compared to the industry average. These efforts drove strong growth and higher retention for the mobile game.
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Appodeal Mediation helped GRYKUBY grow Infinite Minesweeper to over 1 million downloads and 200,000 active players. The developer switched to... Appodeal in 2024 for easier SDK integration and better support. Appodeal provided user acquisition funding and real testing, leading to new users and valuable insights. The supportive team and hands-on approach stood out compared to previous partners. The game’s calm mechanics built a strong, self-moderating community.
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Appodeal helped Water Sort Puzzle: Color Game boost its app store rating to 4. 8 stars. By optimizing the timing...of the rating prompt, the game saw a 12x increase in organic store visitors. The conversion rate for product page visitors rose by 15%. Players stayed longer and left more positive reviews. The new strategy balanced ad placements and user experience for better retention.
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Appodeal’s Growth Platform helped NewPubCo boost eROAS by up to 15% for Dominoes and 8% for Spades. AI-generated ad creatives... and A/B testing improved retention rates to 17% and 15%. The solution cut creative production time and costs. Real-time bidding and data-driven insights drove install growth and long-term profitability. NewPubCo set new benchmarks for mobile game marketing with Appodeal’s automation and expert support.
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Appodeal's SDK 3. 3+ helped Lucky Hamster Games boost ad revenue for Supermarket Cashier Simulator. After a strategic A/B test,...the new monetization algorithm increased ARPDAU by 90% and doubled ad revenues in just two weeks. eCPM rose by 45%, showing higher quality ads. The upgrade delivered steady, reproducible gains and improved monetization for the app. Lucky Hamster Games saw lasting financial growth from this simple SDK switch.
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Appodeal helped Kawaii World, a simulation and sandbox game by VOPI Team, double its ad revenue in just 2 months. The team diversified... ad networks and optimized interstitial ad setups. Appodeal's experts guided the process, using real-time data to adjust ad frequency and placement. As a result, ad impressions and ARPU also saw significant increases. This led to more stable and higher revenue for the game.
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Appodeal Funnels helped NewPubCo boost Spades: Classic Card Game’s Day 7 retention by 35%. The team used event-based campaign optimization... to target high-value users. ROAS increased by 40% and ad ARPU rose by 37.5%. Appodeal’s tools enabled real-time adjustments and precise user segmentation. Spades saw improved user loyalty and higher revenue from smarter user acquisition.
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Appodeal helped Business Empire: Richman, created by Ilia Artemov, boost daily revenue from under $1k to over $15k in just six months. Installs jumped from... under 5,000 to more than 300,000. Appodeal optimized user acquisition and revamped ad monetization, increasing ARPU on day 7 from $0.05 to $1.05 and retention from 15% to 25%. The partnership enabled rapid scaling and stronger market presence for the indie game developer.
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Appodeal helped Word Tour, a mobile puzzle game by Kal Anthony, double its retention rate and triple its ad ARPU. The team improved... ad monetization by increasing interstitials and adding rewarded video ads. Daily time spent per user rose by 20%. These changes led to a successful publisher deal and over half a million installs. Word Tour now reinvests revenue into user acquisition for steady growth.
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Appodeal helped NewPubCo boost Dominoes app income by 430% and installs by 220%. The team used Appodeal's growth platform to... improve ad monetization and user acquisition. A/B testing and business intelligence tools increased Ad LTV by 25% and Ad ARPU by 20%. Localized ad creatives drove 400,000+ installs in Mexico. The strategy focused on targeting high-value users and optimizing campaigns for key markets.
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Appodeal helped Business Empire: RichMan boost organic installs by 76% in Brazil and 54% in Russia in just one month. The game faced... low conversion rates and poor visibility in secondary markets due to lack of localization. Appodeal’s ASO team optimized metadata and localized content for Brazil and Russia. They also provided expert consulting through their accelerator program. The result was a surge in organic traffic and improved conversion rates, setting a strong foundation for future growth.
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Appodeal helped NewPubCo boost installs for their mobile game Join Blocks by 5. 5 times. The team optimized over 30...user acquisition campaigns, testing new creatives and audiences. This led to a 200% forecasted eROAS on Day 365 and a 25% increase in Day 7 retention. Appodeal's strategy turned around declining metrics and scaled ad spend effectively. Join Blocks reached more players while keeping high retention and revenue.
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Appodeal helped NewPubCo grow Word Maker installs by 20 times in 3 months. The team used A/B testing to boost... ad revenue per user by 18%. They improved user acquisition campaigns and cut cost per install by half. Appodeal's Accelerator Program tripled the return over ad spend. Word Maker reached the Top 3 in the word games category in the USA.
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Appodeal SDK 3. 3+ helped Weasel Development double ad revenue in just three weeks. The Ghost Hunting Tools Detector app...upgraded from an outdated SDK to the new monetization algorithm. A phased migration started with 10% of ad traffic, then moved to 100% by week three. ARPDAU increased by 1.5x and ad impressions nearly tripled by week six. The transition boosted revenue and ad performance without hurting user experience.
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Appodeal SDK 3. 3+ helped FozerGames double ad revenue in just two weeks. After updating their VAZ Crash Test Simulator...2 app, daily active users grew by 60%. Average revenue per daily active user jumped 420%. The new SDK enabled better ad placements and access to advanced ad networks. FozerGames saw fast, measurable growth from this upgrade.
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Appodeal helped NewPubCo boost installs for "Spades: Classic Card Game" by 3x with a new user acquisition campaign. The campaign used... creative ads that connected with the target audience in the USA. Installs and IPM rose by 20%. ROAS on Day 90 exceeded 100%, and ROAS on Day 365 reached 200%. Appodeal's platform managed a multi-million dollar campaign, driving long-term growth and profitability for NewPubCo.
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Appodeal helped NewPubCo turn Apple Search Ads from a loss to a 550%+ eROAS gain in 6 months. NewPubCo struggled to... make their puzzle game, Number Crunch: Match Game, profitable with ASA. Appodeal used exact-match keyword targeting, brand defense, and geo-segmentation to optimize campaigns. The new strategy beat the original 140% ROAS goal by over 300%. ASA became a top user acquisition channel for NewPubCo.
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Appodeal helped JagPlay increase ARPDAU by 20% in CIS markets. JagPlay used Appodeal's platform to improve mobile ad revenue. The... solution provided tools for monetization and analytics. JagPlay saw better results in their mobile business. The case shows how Appodeal supports entertainment companies with growth.
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Appodeal helped LitRes Group boost ad revenue for their Read app by 50% in less than 30 days. The team updated... to the latest Appodeal SDK and worked with Appodeal to improve ad monetization. They added more ad networks and used new ad formats like rewarded videos and interstitials. Careful A/B testing kept user experience high. The result was a 45% increase in ad revenues and strong growth in ARPU and ARPDAU.
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Appodeal helped Listonic, a shopping list app, boost ARPDAU by 35% in one month. The Appodeal team found that adjusting... the banner ad refresh rate was the key. After tuning this single parameter, impressions per user doubled. Listonic quickly recovered from a sharp drop in ad revenue. The extra income was reinvested into user acquisition campaigns, driving further growth.
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Appodeal helped NextC, the company behind Mingle2, double their ad revenue in just 30 days. By optimizing ad networks and... price floors, Appodeal increased Mingle2’s Ad ARPU by 2.5 times. The team added new ad networks like Unity Ads and tailored monetization strategies for specific markets. Expert consultation enabled NextC to reinvest revenue into user acquisition and retention. Mingle2 saw a 200% increase in key ad metrics within three months.
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