Smaato Traffic Quality Overview

Smaato's global Traffic Quality Team ensures fraud-free, viewable, and brand-safe traffic on their exchange. Brand safety and transparency are prioritized.

Here's the scoop on Smaato Traffic Quality! We've gathered over 18 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Smaato Traffic Quality is right for your needs? Our Cuspera AI engine can evaluate how Smaato Traffic Quality fits your specific business needs, industry, and context. Get your personalized assessment report today.

Smaato Traffic Quality supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications

It can help manage these activities if you use Mobile Display Advertisement Mobile Ads etc. for these needs.

Smaato Traffic Quality Reviews

11 buyers and buying teams have used Cuspera to assess how well Smaato Traffic Quality solved their business needs. Cuspera uses 18 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Smaato Traffic Quality.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality
PEER EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality

Customer Stories

AppStock - Advertising

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.

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Smadex - Marketing And Advertising

Smadex, a performance DSP based in Barcelona, used Verve's Brand+ Marketplace to enhance their Connected TV (CTV) advertising. They achieved a 5.6X increase in ad impressions and a 30% decrease in co...st per install (CPI). This success was due to accessing new CTV inventory and optimizing campaigns with machine learning. Smadex's advertisers benefited from reaching target audiences in a premium, brand-safe environment.

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Smadex - Marketing And Advertising

Brand+ Marketplace helped Smadex boost user acquisition with Connected TV ads. Smadex used Verve's CTV inventory to reach more mobile gamers. Ad impressions rose 5.6 times from Q4 2023 to Q1 2024. Co...st per install dropped by 14-20% quarter-over-quarter from Q1 to Q3 2024. Monthly ad spending grew 299% while average monthly CPI fell 55% from November 2023 to September 2024. Smadex saw better campaign results and higher return on ad spend.

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OTTO - Retail

Dataseat helped OTTO run its first SKAN campaign focused on return on ad spend (ROAS) for iOS. OTTO rebuilt its conversion schema to track high-intent actions, not just simple engagement. Dataseat us...ed a privacy-first, contextual optimization strategy. OTTO achieved a 244% ROAS and over 80% visibility into post-install events. The campaign gave OTTO new insight into SKAN performance and set the stage for future growth.

Read more →

Opera Ads - Marketing And Advertising

Opera Ads used interstitial ads to unlock new revenue. They saw 717% growth in video revenue from July to December 2023. Interstitial ads grew revenue by 436% quarter over quarter in 2023. Fill rates... increased by 43% and bid rates by 31%. Verve helped optimize Opera Ads' demand-side platform and whitelisted new demand.

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Target - Retail - Very Large

Verve ran a five-stage mobile ad campaign for Target during Black Friday and Cyber Monday. The campaign used rich media, video, and interactive ad units to boost store traffic and sales. Verve achiev...ed a 1.03% click-through rate for rich media take-overs and 1.95% on Black Friday. Target used exclusive mobile placements and targeted loyal shoppers and competitors. The campaign increased brand recall and favorability.

Read more →

Based on peer insights

Cuspera recommends Smaato Traffic Quality for

Use Cases Advertisement , Sending & Publishing Communications
Medium Mobile, Display Advertisement, Mobile Ads

IT and Other Capabilities

for Smaato Traffic Quality

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Smaato Traffic Quality

Top Failure Risks for Smaato Traffic Quality

Vendor Profile Details

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE