Smaato Traffic Quality Overview

Smaato's global Traffic Quality Team ensures fraud-free, viewable, and brand-safe traffic on their exchange. Brand safety and transparency are prioritized.

This is a summary of the comprehensive capabilities and benefits of Smaato Traffic Quality based on over 18 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Smaato Traffic Quality is right for your needs? Our Cuspera AI engine can evaluate how Smaato Traffic Quality fits your specific business needs, industry, and context. Get your personalized assessment report today.

Smaato Traffic Quality supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications

It can help manage these activities if you use Mobile Display Advertisement Mobile Ads etc. for these needs.

Smaato Traffic Quality Reviews

11 buyers and buying teams have used Cuspera to assess how well Smaato Traffic Quality solved their business needs. Cuspera uses 18 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Smaato Traffic Quality.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality
PEER EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality

Customer Stories

 

SmartNews - Internet - Medium

Tokyo, Japan

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter revenue growth. eCPM on Android increased b...y 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.

Read more →
 

OTTO - Retail - Very Large

Hamburg, Germany

Dataseat, now part of Verve, helped OTTO launch its first SKAN campaign focused on return on ad spend. OTTO rebuilt its conversion schema to track high-intent actions, not just basic engagement. This... new approach led to a 244% ROAS and over 80% visibility into post-install events. OTTO gained strong insight into user behavior on iOS without device-level data. The campaign set a foundation for future growth and broader reach.

Read more →
 

Gadsme - Marketing And Advertising - Small

Paris, France

Gadsme used Verve’s Brand+ Marketplace to boost demand and revenue for its in-game ad platform. Verve enabled multi-ad formats, private marketplace deals, and Prebid integration. Gadsme saw 697% year...-over-year revenue growth and a 475% increase in iOS publisher revenue. Fill rates more than tripled. The partnership helped Gadsme balance Android and iOS revenue streams and attract more advertisers.

Read more →
 

VideoHeroes - Marketing And Advertising - Small

Madrid, Spain

Verve helped VideoHeroes, a Madrid-based digital advertising platform, expand across Europe. VideoHeroes used Verve’s in-app performance marketplace to boost video completion rates by 13.4% in one qu...arter. The partnership drove 140% revenue growth and tripled annual impressions year-over-year. VideoHeroes combined its machine learning with Verve’s ad rendering and targeting for better campaign results. The collaboration set new benchmarks in programmatic marketing and audience engagement.

Read more →
 

Smadex - Marketing And Advertising - Medium

Barcelona, Spain

Verve's Brand+ Marketplace helped Smadex boost its Connected TV (CTV) ad campaigns. Smadex saw a 5.6X increase in ad impressions from Q4 2023 to Q1 2024. The cost per install (CPI) dropped by 55% bet...ween November 2023 and September 2024. Smadex used Verve's pre-packaged CTV deals to reach more engaged users. This partnership improved campaign efficiency and return on ad spend for Smadex's advertisers.

Read more →

Based on peer insights

Cuspera recommends Smaato Traffic Quality for

Use Cases Advertisement , Sending & Publishing Communications
Medium Mobile, Display Advertisement, Mobile Ads

IT and Other Capabilities

for Smaato Traffic Quality

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)

Software Failure Risk Guidance

?

for Smaato Traffic Quality

Top Failure Risks for Smaato Traffic Quality

Vendor Profile Details

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE