Smaato Traffic Quality Overview

Smaato's global Traffic Quality Team ensures fraud-free, viewable, and brand-safe traffic on their exchange. Brand safety and transparency are prioritized.

Here's the scoop on Smaato Traffic Quality! We've gathered over 18 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Smaato Traffic Quality is right for your needs? Our Cuspera AI engine can evaluate how Smaato Traffic Quality fits your specific business needs, industry, and context. Get your personalized assessment report today.

Smaato Traffic Quality supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications

It can help manage these activities if you use Mobile Display Advertisement Mobile Ads etc. for these needs.

Smaato Traffic Quality Reviews

11 buyers and buying teams have used Cuspera to assess how well Smaato Traffic Quality solved their business needs. Cuspera uses 18 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Smaato Traffic Quality.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality
PEER EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality

Customer Stories

AppStock - Advertising

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.

Read more →

SmartNews - Media Production

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.

Read more →

VideoHeroes - Marketing And Advertising

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.

Read more →

AppStock - Marketing And Advertising

AppStock used the Performance+ Marketplace from Verve to access exclusive in-app ad inventory. This helped AppStock reach new audiences and boost their marketing scale. They saw a 56X increase in ave...rage daily revenue year-over-year. Impressions grew by 303% year-over-year. AppStock also saw a 168% increase in average daily revenue quarter-over-quarter. The team used new ad formats and careful monitoring to ensure quality and safety.

Read more →

Microsoft - Computer Software - Very Large

Verve Brand+ Marketplace helped Microsoft boost ad revenue for Windows app developers. Developers saw 20% growth in app monetization revenue each quarter. Verve's global demand network improved fill ...rates and eCPMs in key regions like the US, UK, and Italy. Microsoft ranked Verve among its top three monetization solutions for ads served. The partnership expanded ad reach to 15 top Windows markets worldwide.

Read more →

Based on peer insights

Cuspera recommends Smaato Traffic Quality for

Use Cases Advertisement , Sending & Publishing Communications
Medium Mobile, Display Advertisement, Mobile Ads

IT and Other Capabilities

for Smaato Traffic Quality

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Smaato Traffic Quality

Top Failure Risks for Smaato Traffic Quality

Vendor Profile Details

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE