Smaato Traffic Quality Overview

Smaato's global Traffic Quality Team ensures fraud-free, viewable, and brand-safe traffic on their exchange. Brand safety and transparency are prioritized.

This is a summary of the comprehensive capabilities and benefits of Smaato Traffic Quality based on over 18 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Smaato Traffic Quality is right for your needs? Our Cuspera AI engine can evaluate how Smaato Traffic Quality fits your specific business needs, industry, and context. Get your personalized assessment report today.

Smaato Traffic Quality supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications

It can help manage these activities if you use Mobile Display Advertisement Mobile Ads etc. for these needs.

Smaato Traffic Quality Reviews

11 buyers and buying teams have used Cuspera to assess how well Smaato Traffic Quality solved their business needs. Cuspera uses 18 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Smaato Traffic Quality.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality
PEER EXPERIENCES
Advertisement with Mobile, Display Advertisement and Mobile Ads

3.98/5 ★

Read Reviews (6)

"...Ensuring your ads appear alongside appropriate content. ..." Traffic Quality
Sending & Publishing Communications with Website

3.42/5 ★

Read Reviews (1)

"...Ready to connect with premium publishers around the world? ..." Traffic Quality

Customer Stories

Hövding - Consumer Goods

Verve DSP helped Hövding boost sales by 30% with a targeted DOOH campaign in Berlin. The campaign used geotargeting to place ads on 140 digital displays near stores selling Hövding's neck airbags for... cyclists. Over 1.5 million impressions were delivered. German website visitors increased by 38%.

Read more →

Gazeus Games - Entertainment

Verve's Performance+ Marketplace helped Gazeus Games increase ad revenue. Gazeus, Brazil's largest social and casual game developer, needed a strong monetization partner. They integrated Verve's mobi...le Ad Tag for banner and interstitial ads in Dominos and Spades. Gazeus valued Verve's client management and proactive optimization. The partnership delivered high-quality traffic and global reach.

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BIGO Ads - Marketing And Advertising

Verve’s Performance+ Marketplace helped BIGO Ads boost revenue in their Likee and imo apps. BIGO Ads needed a partner with strong APAC and EMEA connections to monetize mobile apps. Verve’s global rea...ch and local agency ties delivered new monetization streams. Verve became a top 5 demand partner for BIGO Ads, driving major revenue growth with video and display ad demand.

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Oakever Games - Entertainment

Verve’s HyBid SDK helped Oakever Games grow revenue by 3.5 times from 2023 to 2024. The SDK upgrade enabled new ad formats like interstitials and rewarded video. Rewarded ads brought eCPMs 20 times h...igher than banners, and interstitials delivered 18 times higher eCPMs. Oakever Games expanded monetization in the US, EU, India, and Japan. The solution kept gameplay smooth while boosting ad revenue and format flexibility.

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VideoHeroes - Marketing And Advertising

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.

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SmartNews - Media Production

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.

Read more →

Based on peer insights

Cuspera recommends Smaato Traffic Quality for

Use Cases Advertisement , Sending & Publishing Communications
Medium Mobile, Display Advertisement, Mobile Ads

IT and Other Capabilities

for Smaato Traffic Quality

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.07/5 ★

Read Reviews (1)
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.53/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Smaato Traffic Quality

Top Failure Risks for Smaato Traffic Quality

Vendor Profile Details

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE