Real-World Case Studies and Customer Success Stories with Smaato Traffic Quality

Verve’s Performance+ Marketplace helped BIGO Ads boost revenue in their Likee and imo apps. BIGO Ads needed a partner with... strong APAC and EMEA connections to monetize mobile apps. Verve’s global reach and local agency ties delivered new monetization streams. Verve became a top 5 demand partner for BIGO Ads, driving major revenue growth with video and display ad demand.
Show More..

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new... video ad formats and user acquisition campaigns. Video completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.
Show More..

Brand+ Marketplace helped Smadex boost user acquisition with Connected TV ads. Smadex used Verve's CTV inventory to reach more mobile... gamers. Ad impressions rose 5.6 times from Q4 2023 to Q1 2024. Cost per install dropped by 14-20% quarter-over-quarter from Q1 to Q3 2024. Monthly ad spending grew 299% while average monthly CPI fell 55% from November 2023 to September 2024. Smadex saw better campaign results and higher return on ad spend.
Show More..

Opera Ads used Verve's Performance+ Marketplace to launch new interstitial ad formats and improve video ad offerings. This helped Opera... Ads grow video ad revenue by 717% from July to December 2023. Interstitial ad revenue increased by 436% quarter over quarter in 2023. Fill rates rose by 43% and bid rates by 31%. Opera Ads also gained 109% more revenue from new demand. The new ad formats did not reduce revenue from existing formats.
Show More..

AppStock used the Performance+ Marketplace from Verve to access exclusive in-app ad inventory. This helped AppStock reach new audiences and... boost their marketing scale. They saw a 56X increase in average daily revenue year-over-year. Impressions grew by 303% year-over-year. AppStock also saw a 168% increase in average daily revenue quarter-over-quarter. The team used new ad formats and careful monitoring to ensure quality and safety.
Show More..

VideoHeroes wanted to grow in new European markets and needed better targeting and optimization. They used Verve’s in-app performance marketplace... to reach the right audiences and launch new video ad formats. Verve helped them improve video completion rates and engagement. In the first quarter, video completion rates went up by over 13%. Year-over-year, revenue grew by 139% and impressions more than tripled. Over two years, revenue grew an average of 40% every quarter.
Show More..

Smadex, a performance DSP based in Barcelona, used Verve's Brand+ Marketplace to enhance their Connected TV (CTV) advertising. They achieved a... 5.6X increase in ad impressions and a 30% decrease in cost per install (CPI). This success was due to accessing new CTV inventory and optimizing campaigns with machine learning. Smadex's advertisers benefited from reaching target audiences in a premium, brand-safe environment.
Show More..

Opera Ads used interstitial ads to unlock new revenue. They saw 717% growth in video revenue from July to December... 2023. Interstitial ads grew revenue by 436% quarter over quarter in 2023. Fill rates increased by 43% and bid rates by 31%. Verve helped optimize Opera Ads' demand-side platform and whitelisted new demand.
Show More..

Verve's Performance+ Marketplace helped Gazeus Games increase ad revenue. Gazeus, Brazil's largest social and casual game developer, needed a strong... monetization partner. They integrated Verve's mobile Ad Tag for banner and interstitial ads in Dominos and Spades. Gazeus valued Verve's client management and proactive optimization. The partnership delivered high-quality traffic and global reach.
Show More..

Verve’s HyBid SDK helped Oakever Games grow revenue by 3. 5 times from 2023 to 2024. The SDK upgrade enabled...new ad formats like interstitials and rewarded video. Rewarded ads brought eCPMs 20 times higher than banners, and interstitials delivered 18 times higher eCPMs. Oakever Games expanded monetization in the US, EU, India, and Japan. The solution kept gameplay smooth while boosting ad revenue and format flexibility.
Show More..

Verve's Brand+ Marketplace helped Gadsme, an in-game ad monetization platform, grow revenue and diversify demand. Gadsme used new ad formats,... private marketplace deals, and Prebid integration to boost results. Gadsme saw 697% year-over-year revenue growth and 475% iOS publisher revenue growth. Fill rates more than tripled. The partnership balanced Android and iOS revenue, driving sustainable growth for Gadsme.
Show More..

Verve’s Performance+ Marketplace helped Flextech, a Tokyo-based mobile publisher, boost ad revenue during the 2024 Indian Premier League. Flextech integrated via... SDK and OpenRTB, opening inventory to global demand partners. In the first week, revenue increased 5X and eCPM rose 81%. Impressions grew 280% week-over-week in the first month. The MREC ad format in TeraBox delivered high viewability and strong user experience.
Show More..

Flextech, a Tokyo-based mobile publisher, partnered with Verve to enhance their monetization strategy. They integrated via SDK and OpenRTB, which... increased their revenue and impressions. During the Indian Premier League 2024 season, they saw 100% higher eCPMs and 40% more impressions. The medium rectangle ad format was particularly successful in their TeraBox app.
Show More..

Verve’s HyBid SDK helped DelightRoom boost ad revenue for their Alarmy app. DelightRoom needed more stable and higher ad income.... Verve optimized banner ad floor prices and connected Alarmy to more advertisers. DelightRoom saw a 54% increase in in-app ad revenue from Q4 2022 to Q4 2023. Total ad impressions grew by 128% in the same period. The user experience stayed smooth while revenue grew.
Show More..

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand... partners. SmartNews saw a 141% quarter-over-quarter revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.
Show More..

Dataseat helped OTTO run its first SKAN campaign focused on return on ad spend (ROAS) for iOS. OTTO rebuilt its... conversion schema to track high-intent actions, not just simple engagement. Dataseat used a privacy-first, contextual optimization strategy. OTTO achieved a 244% ROAS and over 80% visibility into post-install events. The campaign gave OTTO new insight into SKAN performance and set the stage for future growth.
Show More..

Verve DSP helped Hövding boost sales by 30% with a targeted DOOH campaign in Berlin. The campaign used geotargeting to... place ads on 140 digital displays near stores selling Hövding's neck airbags for cyclists. Over 1.5 million impressions were delivered. German website visitors increased by 38%.
Show More..

Start. io used Verve's Performance+ Marketplace to boost campaign results. They saw a 200% increase in revenue per request and...a 30% quarter-over-quarter rise in average CTR. Revenue per click grew by 185%. Verve's curated supply and native inventory helped Start.io reach new markets in EMEA. The partnership helped Start.io hit its quarterly profit goal.
Show More..

Brand+ Marketplace enabled Turkish Airlines to run a global campaign using real-time ad buys on digital out-of-home (DOOH) screens synced with hyper-local mobile display ads. The campaign targeted... 813 screens across three continents and six countries. Turkish Airlines saw a 10X higher CTR and a 41% increase in social media visits. This was the first programmatic DOOH campaign executed in Africa at an intercontinental level. The campaign used centrally-managed, tech-driven methods to boost brand awareness and mobile engagement.
Show More..

Verve DSP helped Toyota Turkey boost hybrid car sales using programmatic digital out-of-home ads. Dynamic billboards in Istanbul used real-time... data to target consumers. Toyota saw a 44% year-over-year increase in hybrid motor sales. 25% of future ad spend is now committed to programmatic DOOH. 13% of ad slots were bought during unexpected high-traffic times, improving campaign efficiency.
Show More..

Verve helped MediaLab grow revenue by 300% and increase eCPM by 30%. MediaLab used Verve’s Brand+ Marketplace to monetize new... apps in its portfolio. Verve provided strong US demand and fast customer support. MediaLab scaled inventory for iOS and Android apps. Verve became one of MediaLab’s top 3 demand partners.
Show More..

Verve's HyBid SDK helped The Meet Group boost ad revenue by 32% in three months. The Meet Group used Verve's... flexible integration options, including JS tags, Amazon TAM, and in-app bidding. This hybrid setup increased efficiency and monetization for their Tagged, MeetMe, and Skout apps. Verve became a top 5 demand partner, serving banners, videos, and native ads to US users.
Show More..

Verve Brand+ Marketplace helped Microsoft boost ad revenue for Windows app developers. Developers saw 20% growth in app monetization revenue... each quarter. Verve's global demand network improved fill rates and eCPMs in key regions like the US, UK, and Italy. Microsoft ranked Verve among its top three monetization solutions for ads served. The partnership expanded ad reach to 15 top Windows markets worldwide.
Show More..

Ricola used Verve's managed service for a spring allergy campaign. They targeted consumers with weather-triggered ads when pollen counts were... high. High-impact rich media banners and a scrollable map unit helped users find nearby stores. The campaign achieved a 2.04% click-through rate and a 3.05% tap-to-landing rate. Creative B with a pollen overlay drove 10 times more initial clicks and 3 times more scroll-to-map actions.
Show More..

Verve ran a five-stage mobile ad campaign for Target during Black Friday and Cyber Monday. The campaign used rich media,... video, and interactive ad units to boost store traffic and sales. Verve achieved a 1.03% click-through rate for rich media take-overs and 1.95% on Black Friday. Target used exclusive mobile placements and targeted loyal shoppers and competitors. The campaign increased brand recall and favorability.
Show More..

DelightRoom, a South Korean publisher, partnered with Verve to enhance ad revenue for their Alarmy app. They optimized ad spaces... and increased demand, leading to a 54% increase in ad revenue from Q4 2022 to Q4 2023. Ad impressions grew by 128% over the same period. Verve's Performance+ Marketplace and HyBid SDK were key to this success.
Show More..

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in... mid-2022. This partnership allowed AppStock to access exclusive inventory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.
Show More..