MoEngage Overview

MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.

Other use cases:

  • Segmentation And Targeting
  • Social Media Analytics
  • Communication Management
  • Product Marketing
  • Digital Marketing
  • Personalized Marketing
  • Lead Analytics
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Consistency
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
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MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data

MoEngage works with different mediums / channels such as E-Mail.

MoEngage's features include Personalization, Push Notification, Messaging, etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant... engagement campaigns." - Rohitashwa Bhotica

MoEngage, Attentive, Biznessapps, Alpha Anywhere, Onesignal, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MoEngage

Top Industries

  • Internet
  • Retail
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on MoEngage Use Cases

How efficiently Does MoEngage manage your Customer Engagement?

How does MoEngage address your Campaign Management Challenges?

How does MoEngage address your Customer Onboarding Challenges?

What benefits does MoEngage offer for Segmentation And Targeting?

What benefits does MoEngage offer for Social Media Analytics?

58+ more Business Use Cases

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
MoEngage testimonial

Rohitashwa Bhotica

Business Head

Future Group's Future Pay

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns. Testimonial By Rohitashwa Bhotica
MoEngage testimonial

Joydeep Das

Lead Digital Marketing

Lifestyle

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%. Testimonial By Joydeep Das
MoEngage testimonial

Radhika Singh

Retention Marketing

SIVVI

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users. Testimonial By Radhika Singh
CUSTOMERS TESTIMONIALS
MoEngage testimonial

Rohitashwa Bhotica

Business Head

Future Group's Future Pay

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns. Testimonial By Rohitashwa Bhotica
MoEngage testimonial

Joydeep Das

Lead Digital Marketing

Lifestyle

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%. Testimonial By Joydeep Das
MoEngage testimonial

Radhika Singh

Retention Marketing

SIVVI

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users. Testimonial By Radhika Singh

Case Studies

COMPANY INDUSTRY CASE STUDIES
MoEngage case study
NA
Case Study Future Group's Future Pay

Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%

Read More
MoEngage case study
Information Technology and Services
Information Technology and Services
Case Study Mamikos

Mamikos Boosts Room Rental Bookings by 20% Using MoEngage Analytics

Read More
MoEngage case study
Retail
Retail
Case Study SIVVI

How SIVVI Increased Sales with MoEngage Dynamic Emails and Push Notifications

Read More

Video

MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Video Thumbnail

Frequently Asked Questions(FAQ)

for MoEngage

What is MoEngage?

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

What is MoEngage used for?

MoEngage is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Engagement, Campaign Management and Customer Onboarding .

What are the top features of MoEngage?

Personalization, Push Notification and Messaging are some of the top features of MoEngage.

Who uses MoEngage?

MoEngage is used by Internet, Retail and Education among other industries.

What are MoEngage alternatives?

Attentive, Biznessapps, Alpha Anywhere and Onesignal are popular alternatives for MoEngage.

Where is MoEngage located?

MoEngage is headquartered at 315 Montgomery St, San Francisco, California 94104, US.
lightning

Peers used MoEngage for customer engagement and campaign management

MoEngage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)

Software Failure Risk Guidance

?

for MoEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for MoEngage

MoEngage, Inc. News

MoEngage Makes Migration Effortless with "MoUpgrade" - Longview News-Journal

MoEngage introduces "MoUpgrade" to simplify migration processes for users.

09/04/2025 - source

MoEngage Introduces MoUpgrade to Expedite Cross-channel Customer Engagement Platform Migrations

MoEngage introduces MoUpgrade, highlighting its capabilities in AI-driven marketing, cross-channel connectivity, and real-time alerts. It offers solutions for various industries, including financial services and retail, and provides resources like customer stories and webinars.

09/04/2025 - source

MoEngage Makes Migration Effortless with "MoUpgrade" - PR Newswire

MoEngage introduces "MoUpgrade," a tool designed to simplify the migration process for users.

09/04/2025 - source

MoEngage, Inc. Profile

Company Name

MoEngage, Inc.

Company Website

https://www.moengage.com/

HQ Location

315 Montgomery St, San Francisco, California 94104, US

Employees

501-1000

Social

Financials

SERIES E