MoEngage Overview
MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.
Use Cases
Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.
MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data
MoEngage works with different mediums / channels such as E-Mail.
MoEngage's features include Personalization, Push Notification, , etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.
Reviews
"This gives Bigbasket the ability to reach, engage and convert those additional customers who would otherwise be a missed opportunity." - Anand Bhaskaran
MoEngage, Onesignal, Airship, Branch linking platform, TrueContext (formerly ProntoForms), etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for MoEngage
Top Industries
- Internet
- Retail
- Education
Popular in
- Mid Market
- Small Business
- Enterprise
MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.
MoEngage Customer wins, Customer success stories, Case studies
What Are the key features of MoEngage for Customer Engagement?
How efficiently Does MoEngage manage your Campaign Management?
How can MoEngage enhance your Customer Onboarding process?
How can MoEngage optimize your Segmentation And Targeting Workflow?
89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
This gives Bigbasket the ability to reach, engage and convert those additional customers who would otherwise be a missed opportunity. Testimonial By Anand Bhaskaran |
|
With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent. Testimonial By Hasan Abu Ghosh |
|
We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization. What I particularly like about MoEngage is that it’s easy to set up, and provides limitless segmentation and engagement opportu...nities to drive growth. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Anand Bhaskaran Manager - Digital Marketing Bigbasket |
This gives Bigbasket the ability to reach, engage and convert those additional customers who would otherwise be a missed opportunity. Testimonial By Anand Bhaskaran |
|
Hasan Abu Ghosh Head of Marketing Jeeny |
With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent. Testimonial By Hasan Abu Ghosh |
|
Niti Nirvan Head of Marketing Symbo Insurance |
We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization. What I particularly like about MoEngage is that it’s easy to set up, and provides limitless segmentation and engagement opportu...nities to drive growth. |
EaseMyTrip targets higher customer retention and growth, deepens marketing tech stack with MoEngage
Read more →SportsCafe - Media & Entertainment
Read more →Wayni - Financial Services
Read more →Thomas Cook (India) Limited - Travel & Hospitality
Read more →MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution
Frequently Asked Questions(FAQ)
for MoEngage
What is MoEngage?
MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.
MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.
Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.
What is MoEngage used for?
What are the top features of MoEngage?
Who uses MoEngage?
What are MoEngage alternatives?
Where is MoEngage located?
Peers used MoEngage for customer engagement and campaign management
MoEngage Competitors
MoEngage Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (138) |
| Analytics | Read Reviews (650) |
| Custom Reports | Read Reviews (679) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (138) |
| Analytics | Read Reviews (650) |
| Custom Reports | Read Reviews (679) |
MoEngage Integrations
MoEngage integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for MoEngage
Software Failure Risk Guidance
?for MoEngage
Overall Risk Meter
Top Failure Risks for MoEngage
MoEngage, Inc. Pricing
Pricing(productCode=CFProdCode-1586, pricingDescription=MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features. , isFreeVersionAvailable=YES, startingPrice=Price on Request, isFreeTrialAvailable=YES, trialPeriod=NA, isDemoVersionAvailable=YES, valueForMoneyMeterText=MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few. , valueForMoneyMeterValue=75, customerSupport=High, deployment=High, training=Medium, addOn=High, pricingLink=https://www.moengage.com/pricing/, updatedOn=Thu Feb 18 00:00:00 UTC 2021)
MoEngage, Inc. News
Appinventiv Teams Up With MoEngage To Transform Banking Customer Experience
Appinventiv and MoEngage have formed a strategic partnership to enhance the banking customer experience by addressing data fragmentation and retention issues. Their solution integrates existing banking systems, improving customer targeting, cross-selling, and regulatory reporting. This collaboration leverages MoEngage's customer engagement expertise and Appinventiv's fintech knowledge to offer scalable, secure digital infrastructure for banks.
EaseMyTrip Partners with MoEngage to Elevate Customer Engagement Strategies
EaseMyTrip has partnered with MoEngage to enhance its customer engagement strategies. This collaboration aims to shift from broad-based communication to personalized traveler engagement, leveraging MoEngage's Customer Data and Engagement Platform. The partnership will enable EaseMyTrip to unify customer insights for real-time, cross-channel journeys, enhancing customer satisfaction and lifetime value.
MoEngage is the only vendor recognized as a Customers' Choice in the ...
MoEngage has been recognized as the only vendor named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing. It achieved a 97% "Willingness to Recommend" score and a 4.7/5 rating for its email marketing capabilities. This recognition highlights MoEngage's commitment to customer satisfaction and product excellence, featuring advanced segmentation and AI-powered features.
MoEngage is the only vendor recognized as a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing - Yahoo Finance
MoEngage has been recognized as the only vendor named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing. The company achieved a 97% "Willingness to Recommend" score and a 4.7/5 rating for its email marketing capabilities. This accolade highlights MoEngage's commitment to customer satisfaction and product excellence.
MoEngage, Inc. Profile
Company Name
MoEngage, Inc.
Company Website
https://www.moengage.com/HQ Location
315 Montgomery St, San Francisco, California 94104, US
Employees
501-1000
Social
Financials
SERIES E
What solutions does MoEngage provide for Social Media Analytics?