MoEngage Overview

MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.

Other use cases:

  • Segmentation And Targeting
  • Social Media Analytics
  • Communication Management
  • Product Marketing
  • Digital Marketing
  • Personalized Marketing
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Consistency
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
See all business priorities See less business priorities

MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data

MoEngage works with different mediums / channels such as E-Mail.

MoEngage's features include Personalization, Push Notification, , etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"We liked the zeal of the MoEngage team to work with us and invest in building this relationship. Their team collaboration with different stakeholders within the Future Group demonstrates how MoEngage product can handle various use-cases." - Arvind Pawar

Peer review evidence (same sources as the product rating summary)

"...MoEngage s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users...." Peer review by Nachiketa Arya, Product Manager for Engagement, Gaana.com
"...In The Forrester Wave : Cross-Channel Campaign Management (Independent Platforms), Q3 2021. Ranked #1 Mobile Marketing Platform in G2 s Spring 2021 Momentum Report. ..." Use Web Personalization to Enhance Customer Engagement
"...Make sure to prepare everything prior to integration to onboard MoEngage...." Peer review by Nafinia P.

MoEngage, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MoEngage

Top Industries

  • Internet
  • Retail
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.

MoEngage Customer wins, Customer success stories, Case studies

How can MoEngage enhance your Customer Engagement process?

How can MoEngage enhance your Campaign Management process?

What benefits does MoEngage offer for Customer Onboarding?

What benefits does MoEngage offer for Segmentation And Targeting?

How can MoEngage enhance your Social Media Analytics process?

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
MoEngage testimonial

Arvind Pawar

Strategy and Innovation Head

Future Retail

We liked the zeal of the MoEngage team to work with us and invest in building this relationship. Their team collaboration with different stakeholders within the Future Group demonstrates how MoEngage product can handle various use-cases. Testimonial By Arvind Pawar
MoEngage testimonial

Aurora Marsye

Marketing Technology Lead

Traveloka

MoEngage built solutions with a fresh approach, which makes them a good partner for us. We are able to try new things and delivering great customer experience, especially through push messaging and email. Testimonial By Aurora Marsye
MoEngage testimonial

Thinh Vu

Head of Digital Marketing

Luxstay

Being in the competitive home-sharing market, it's imperative to provide a personalized and consistent experience to users across channels. MoEngage's smart segmentation and personalization suite enabled us to improve campaign targeting, and ultimately boost conversions. Testimonial By Thinh Vu
CUSTOMERS TESTIMONIALS
MoEngage testimonial

Arvind Pawar

Strategy and Innovation Head

Future Retail

We liked the zeal of the MoEngage team to work with us and invest in building this relationship. Their team collaboration with different stakeholders within the Future Group demonstrates how MoEngage product can handle various use-cases. Testimonial By Arvind Pawar
MoEngage testimonial

Aurora Marsye

Marketing Technology Lead

Traveloka

MoEngage built solutions with a fresh approach, which makes them a good partner for us. We are able to try new things and delivering great customer experience, especially through push messaging and email. Testimonial By Aurora Marsye
MoEngage testimonial

Thinh Vu

Head of Digital Marketing

Luxstay

Being in the competitive home-sharing market, it's imperative to provide a personalized and consistent experience to users across channels. MoEngage's smart segmentation and personalization suite enabled us to improve campaign targeting, and ultimately boost conversions. Testimonial By Thinh Vu
 

TTK Prestige partners with MoEngage to integrate customer data systems

TTK Prestige has partnered with MoEngage to integrate its Customer Data and Engagement Platform, aiming to unify offline and online customer data. This collaboration will enhance TTK Prestige's omnic...hannel engagement, enabling personalized communication and a comprehensive view of consumer behavior. The integration will support targeted marketing through various channels, fostering customer loyalty and growth.

Read on →
 

EaseMyTrip targets higher customer retention and growth, deepens marketing tech stack with MoEngage

EaseMyTrip has enhanced its marketing capabilities by deepening its collaboration with MoEngage, a leading Customer Data and Engagement Platform. This partnership aims to boost customer retention and... increase lifetime value by transitioning to personalized, one-to-one traveler engagement. MoEngage will provide a unified data foundation and multichannel engagement engine to support EaseMyTrip's growth objectives.

Read on →
 

Danube Home selects MoEngage to power hyper-personalized customer journeys

Danube Home has partnered with MoEngage to enhance its customer engagement strategy using MoEngage's AI-powered Customer Data and Engagement Platform. This collaboration aims to unify online and offl...ine customer data, enabling personalized shopping experiences and targeted lifecycle campaigns. The partnership supports Danube Home's expansion goals by providing a scalable foundation for future growth.

Read on →
 

Zeta - Banking - Medium

Bangalore, India

Zeta used MoEngage Inform to send over 9.6 million critical alerts in one year. The platform enabled real-time transactional messaging with send times under 2 seconds. Zeta integrated MoEngage Inform... to deliver notifications across SMS, email, and push channels. This reduced engineering workload and allowed fast expansion into new channels. Zeta gained detailed analytics on message delivery and customer engagement.

 

Xcite by Alghanim - Retail - Large

Kuwait City, Kuwait

MoEngage helped Xcite by Alghanim boost CRM-driven revenue share from 8% to 25%, a 212% increase. The retailer used AI-powered automation to personalize campaigns and target micro-segments across ema...il, push, and in-app channels. Xcite saw a 175% rise in average revenue per user and a 40% growth in its highest-spending customer segment. The platform also cut content creation time by 60%, streamlining marketing operations. These results strengthened customer relationships and increased conversions by 224%.

 

Wakefit - Retail - Medium

Bengaluru, India

MoEngage helped Wakefit automate over 50 CRM flows, cutting campaign go-live time from 4 days to just hours. Wakefit used AI-powered tools like Merlin AI and Dynamic Product Messaging to deliver pers...onalized content and optimize engagement. The brand saw a 64% increase in click-through rates, 52% higher ROAS, and 10% revenue growth. Real-time on-site messaging boosted cart conversion rates by 13%. Wakefit unified online and offline data for a seamless omnichannel customer experience.

MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Video Thumbnail

Frequently Asked Questions(FAQ)

for MoEngage

What is MoEngage?

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

What is MoEngage used for?

MoEngage is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Engagement, Campaign Management and Customer Onboarding .

What are the top features of MoEngage?

Personalization, Push Notification and null are some of the top features of MoEngage.

Who uses MoEngage?

MoEngage is used by Internet, Retail and Education among other industries.

What are MoEngage alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for MoEngage.

Where is MoEngage located?

MoEngage is headquartered at 315 Montgomery St, San Francisco, California 94104, US.
lightning

Peers used MoEngage for customer engagement and campaign management

MoEngage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (138)
Analytics

4.80/5

Read Reviews (650)
Custom Reports

4.50/5

Read Reviews (679)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (138)
Analytics

4.80/5

Read Reviews (650)
Custom Reports

4.50/5

Read Reviews (679)

Software Failure Risk Guidance

?

for MoEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for MoEngage

MoEngage, Inc. Pricing

Pricing(productCode=CFProdCode-1586, pricingDescription=MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features. , isFreeVersionAvailable=YES, startingPrice=Price on Request, isFreeTrialAvailable=YES, trialPeriod=NA, isDemoVersionAvailable=YES, valueForMoneyMeterText=MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few. , valueForMoneyMeterValue=75, customerSupport=High, deployment=High, training=Medium, addOn=High, pricingLink=https://www.moengage.com/pricing/, updatedOn=Thu Feb 18 00:00:00 UTC 2021)

MoEngage, Inc. News

M&A

MoEngage Acquires Aampe to Bring 1:1 Agentic Decisioning to B2C Marketing Teams

MoEngage has acquired Aampe to integrate its reinforcement learning engine into MoEngage's platform, enhancing personalized marketing capabilities. This acquisition allows MoEngage to offer 1:1 agentic decisioning, enabling brands to deliver personalized messages at scale. Aampe's team will join MoEngage to lead Agentic Decisioning, and existing Aampe customers will benefit from MoEngage's resources.

M&A

MoEngage Acquires Aampe to Build the Agentic CEP, Powered by 1:1 ...

MoEngage acquires Aampe to enhance its customer engagement platform with agentic decisioning capabilities. This acquisition aims to overcome personalization challenges by deploying autonomous AI agents for individual users, optimizing content delivery and engagement. Aampe's team will join MoEngage, and existing Aampe customers will benefit from expanded resources.

M&A

MoEngage acquires AI startup Aampe, bets on 'one AI agent for every customer'

MoEngage has acquired AI startup Aampe to enhance its customer engagement capabilities. This acquisition aligns with MoEngage's strategy of deploying AI-driven solutions, aiming to provide a personalized AI agent for every customer.

M&A

MoEngage acquires Aampe in bet that marketing's future is millions of ...

MoEngage has acquired AI startup Aampe in an all-cash deal, aiming to enhance its customer engagement platform with Aampe's technology. Aampe's AI agents enable hyper-personalized messaging by assigning a dedicated agent to each customer, moving beyond traditional audience segmentation. This acquisition is part of MoEngage's strategy to attract enterprise customers from competitors like Salesforce and Adobe.

MoEngage, Inc. Profile

Company Name

MoEngage, Inc.

Company Website

https://www.moengage.com/

HQ Location

315 Montgomery St, San Francisco, California 94104, US

Employees

501-1000

Social

Financials

SERIES E