MoEngage Overview

MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.

Other use cases:

  • Segmentation And Targeting
  • Social Media Analytics
  • Communication Management
  • Product Marketing
  • Digital Marketing
  • Personalized Marketing
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Consistency
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
See all business priorities See less business priorities

MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data

MoEngage works with different mediums / channels such as E-Mail.

MoEngage's features include Personalization, Push Notification, , etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale." - Jeff Stone

MoEngage, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MoEngage

Top Industries

  • Internet
  • Retail
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.

MoEngage Customer wins, Customer success stories, Case studies

How can MoEngage optimize your Customer Engagement Workflow?

How can MoEngage optimize your Campaign Management Workflow?

What makes MoEngage ideal for Customer Onboarding?

How efficiently Does MoEngage manage your Segmentation And Targeting?

Why is MoEngage the best choice for Social Media Analytics?

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
MoEngage testimonial

Jeff Stone

Senior Engineering Manager

1Weather

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale. Testimonial By Jeff Stone
MoEngage testimonial

Sahil Bhojwani

Growth Marketing Manager

Airtel Xstream

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Gr...owth teams at Media & Entertainment brands.

Testimonial By Sahil Bhojwani
MoEngage testimonial

Tarun Kakkar

Product Manage

Ralali

MoEngage enabled us to collect customer feedback at the right instant and automate a multi-touch, personalized campaign that improved the quality of our customer engagement. Testimonial By Tarun Kakkar
CUSTOMERS TESTIMONIALS
MoEngage testimonial

Jeff Stone

Senior Engineering Manager

1Weather

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale. Testimonial By Jeff Stone
MoEngage testimonial

Sahil Bhojwani

Growth Marketing Manager

Airtel Xstream

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Gr...owth teams at Media & Entertainment brands.

Testimonial By Sahil Bhojwani
MoEngage testimonial

Tarun Kakkar

Product Manage

Ralali

MoEngage enabled us to collect customer feedback at the right instant and automate a multi-touch, personalized campaign that improved the quality of our customer engagement. Testimonial By Tarun Kakkar
 

EaseMyTrip targets higher customer retention and growth, deepens marketing tech stack with MoEngage

EaseMyTrip has enhanced its marketing capabilities by deepening its collaboration with MoEngage, a leading Customer Data and Engagement Platform. This partnership aims to boost customer retention and... increase lifetime value by transitioning to personalized, one-to-one traveler engagement. MoEngage will provide a unified data foundation and multichannel engagement engine to support EaseMyTrip's growth objectives.

Read more →
 

Danube Home selects MoEngage to power hyper-personalized customer journeys

Danube Home has partnered with MoEngage to enhance its customer engagement strategy using MoEngage's AI-powered Customer Data and Engagement Platform. This collaboration aims to unify online and offl...ine customer data, enabling personalized shopping experiences and targeted lifecycle campaigns. The partnership supports Danube Home's expansion goals by providing a scalable foundation for future growth.

Read more →
 

Danube Home picks MoEngage to power hyper-personalised customer ...

Danube Home has partnered with MoEngage to enhance its customer engagement strategy using MoEngage's AI-powered Customer Data and Engagement Platform (CDEP). This collaboration aims to provide person...alized shopping experiences by integrating online and in-store customer interactions. MoEngage's platform will help Danube Home unify customer data, map offline-online journeys, and execute targeted campaigns, supporting its future market expansion goals.

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ABS CBN - Media & Entertainment

MoEngage helped ABS CBN improve subscriber retention. Before MoEngage, campaign creation and user segmentation took two weeks and was manual. With MoEngage, ABS CBN now has a 92% retention rate, up f...rom 80%. Churn dropped to 7.6% from 8.7%. Their CLM initiatives brought in 59% new users per quarter. ABS CBN can now use marketing budgets better and engage customers in a more personal way.

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Airtel Xstream - Media & Entertainment

MoEngage helped Airtel Xstream grow their video streaming platform. The team used MoEngage to track user behavior and send real-time messages. They focused on boosting engagement and keeping new user...s. Airtel Xstream saw an 85.6% conversion rate from in-app interstitials. They also achieved a 61.4% user retention rate on mobile apps. MoEngage's push notifications and segmentation tools drove these results, especially during live events like the India-Australia cricket series.

Read more →

Bisleri - Retail & E Commerce

MoEngage helped Bisleri boost app adoption with a phygital engagement strategy. Bisleri used MoEngage’s On-Site Messaging to drive users from web to app with special offers. They also used MoEngage F...lows to send 3 million emails monthly and push campaigns to encourage purchases. The campaigns achieved a 1.2% conversion rate and 98% email delivery rate. Bisleri automated multi-channel campaigns and improved customer engagement at scale.

Read more →

MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Video Thumbnail

Frequently Asked Questions(FAQ)

for MoEngage

What is MoEngage?

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

What is MoEngage used for?

MoEngage is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Engagement, Campaign Management and Customer Onboarding .

What are the top features of MoEngage?

Personalization, Push Notification and null are some of the top features of MoEngage.

Who uses MoEngage?

MoEngage is used by Internet, Retail and Education among other industries.

What are MoEngage alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for MoEngage.

Where is MoEngage located?

MoEngage is headquartered at 315 Montgomery St, San Francisco, California 94104, US.
lightning

Peers used MoEngage for customer engagement and campaign management

MoEngage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)

Software Failure Risk Guidance

?

for MoEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for MoEngage

MoEngage, Inc. Pricing

Pricing(productCode=CFProdCode-1586, pricingDescription=MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features. , isFreeVersionAvailable=YES, startingPrice=Price on Request, isFreeTrialAvailable=YES, trialPeriod=NA, isDemoVersionAvailable=YES, valueForMoneyMeterText=MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few. , valueForMoneyMeterValue=75, customerSupport=High, deployment=High, training=Medium, addOn=High, pricingLink=https://www.moengage.com/pricing/, updatedOn=Thu Feb 18 00:00:00 UTC 2021)

MoEngage, Inc. News

Partnership

Appinventiv Teams Up With MoEngage To Transform Banking Customer Experience

Appinventiv and MoEngage have formed a strategic partnership to enhance the banking customer experience by addressing data fragmentation and retention issues. Their solution integrates existing banking systems, improving customer targeting, cross-selling, and regulatory reporting. This collaboration leverages MoEngage's customer engagement expertise and Appinventiv's fintech knowledge to offer scalable, secure digital infrastructure for banks.

Partnership

EaseMyTrip Partners with MoEngage to Elevate Customer Engagement Strategies

EaseMyTrip has partnered with MoEngage to enhance its customer engagement strategies. This collaboration aims to shift from broad-based communication to personalized traveler engagement, leveraging MoEngage's Customer Data and Engagement Platform. The partnership will enable EaseMyTrip to unify customer insights for real-time, cross-channel journeys, enhancing customer satisfaction and lifetime value.

Awards

MoEngage is the only vendor recognized as a Customers' Choice in the ...

MoEngage has been recognized as the only vendor named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing. It achieved a 97% "Willingness to Recommend" score and a 4.7/5 rating for its email marketing capabilities. This recognition highlights MoEngage's commitment to customer satisfaction and product excellence, featuring advanced segmentation and AI-powered features.

Awards

MoEngage is the only vendor recognized as a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing - Yahoo Finance

MoEngage has been recognized as the only vendor named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing. The company achieved a 97% "Willingness to Recommend" score and a 4.7/5 rating for its email marketing capabilities. This accolade highlights MoEngage's commitment to customer satisfaction and product excellence.

MoEngage, Inc. Profile

Company Name

MoEngage, Inc.

Company Website

https://www.moengage.com/

HQ Location

315 Montgomery St, San Francisco, California 94104, US

Employees

501-1000

Social

Financials

SERIES E