MoEngage Overview
MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.
Use Cases
Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.
MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data
MoEngage works with different mediums / channels such as E-Mail.
MoEngage's features include Personalization, Push Notification, , etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.
Reviews
"We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactiv...e decisions through the use of artificial intelligence." - Sridhar Iyer
Peer review evidence (same sources as the product rating summary)
"...Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost...." Peer review by Prashant M., Product Owner Lead, Tokopedia
"...It has really helped us to scale our marketing and campaign strategy...." Peer review by Vaibhav K., Product Manager
"...Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages from onboarding to retention to growth...." Peer review
MoEngage, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for MoEngage
Top Industries
- Internet
- Retail
- Education
Popular in
- Mid Market
- Small Business
- Enterprise
MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.
MoEngage Customer wins, Customer success stories, Case studies
What benefits does MoEngage offer for Customer Engagement?
Why is MoEngage the best choice for Campaign Management?
What solutions does MoEngage provide for Customer Onboarding?
What Are the key features of MoEngage for Segmentation And Targeting?
89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Marketing Automation needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intellig...ence. |
|
Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand the customer behavior in a much better way. Based on the past behavior of customers we are able to retain them on our platform. Testimonial By Shashank Shekhar |
|
MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites. Testimonial By Claire Adshead |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Sridhar Iyer Executive Vice President & Head Mashreq Neo |
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intellig...ence. |
|
Shashank Shekhar Head of Digital Marketing Vedantu |
Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand the customer behavior in a much better way. Based on the past behavior of customers we are able to retain them on our platform. Testimonial By Shashank Shekhar |
|
Claire Adshead CRM & Retention Manager Landmark Group |
MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites. Testimonial By Claire Adshead |
Licious - Food And Beverage - Large
Licious Partners With MoEngage For AI Customer Engagement
Licious - Food And Beverage - Medium
Licious Partners With MoEngage To Expand AI-Powered Customer Engagement
Paisabazaar - Financial Marketplace - Large
Paisabazaar Partners With MoEngage for AI Engagement
MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution
Frequently Asked Questions (FAQ)
What buyers ask before choosing MoEngage
What is MoEngage?
MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.
MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.
Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.
What is MoEngage used for?
What are the top features of MoEngage?
Who uses MoEngage?
What are MoEngage alternatives?
Where is MoEngage located?
Peers used MoEngage for customer engagement and campaign management
MoEngage Competitors
MoEngage Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (138) |
| Analytics | Read Reviews (650) |
| Custom Reports | Read Reviews (679) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (138) |
| Analytics | Read Reviews (650) |
| Custom Reports | Read Reviews (679) |
MoEngage Integrations
MoEngage integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for MoEngage
Software Failure Risk Guidance
?for MoEngage
Overall Risk Meter
Top Failure Risks for MoEngage
MoEngage, Inc. Pricing
Pricing(productCode=CFProdCode-1586, pricingDescription=MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features. , isFreeVersionAvailable=YES, startingPrice=Price on Request, isFreeTrialAvailable=YES, trialPeriod=NA, isDemoVersionAvailable=YES, valueForMoneyMeterText=MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few. , valueForMoneyMeterValue=75, customerSupport=High, deployment=High, training=Medium, addOn=High, pricingLink=https://www.moengage.com/pricing/, updatedOn=Thu Feb 18 00:00:00 UTC 2021)
MoEngage, Inc. News
MoEngage Named Leader in 2026 IDC MarketScape
MoEngage has been recognized as a Leader in the 2026 IDC MarketScape for AI-Enabled Customer Data Platforms for B2C Users. This recognition highlights MoEngage's advancements in integrating data, AI decisioning, and execution for enterprise B2C brands. Key differentiators include warehouse-native architecture and privacy-first innovations, enabling seamless data activation and personalized communication.
MoEngage and Boldest Announce a Strategic Partnership to Drive ...
MoEngage and Boldest have formed a strategic partnership to offer a comprehensive AI-driven marketing solution for telecommunications operators. This collaboration integrates MoEngage's agentic customer engagement platform with Boldest's cognitive marketing framework to address challenges like fragmented customer data and high churn rates. The joint solution aims to enhance personalized customer experiences and accelerate telecom growth through AI and real-time decision-making.
MoEngage Acquires Aampe to Bring 1:1 Agentic Decisioning to B2C Marketing Teams
MoEngage has acquired Aampe to integrate its reinforcement learning engine into MoEngage's platform, enhancing personalized marketing capabilities. This acquisition allows MoEngage to offer 1:1 agentic decisioning, enabling brands to deliver personalized messages at scale. Aampe's team will join MoEngage to lead Agentic Decisioning, and existing Aampe customers will benefit from MoEngage's resources.
MoEngage Acquires Aampe to Build the Agentic CEP, Powered by 1:1 ...
MoEngage acquires Aampe to enhance its customer engagement platform with agentic decisioning capabilities. This acquisition aims to overcome personalization challenges by deploying autonomous AI agents for individual users, optimizing content delivery and engagement. Aampe's team will join MoEngage, and existing Aampe customers will benefit from expanded resources.
MoEngage, Inc. Profile
Company Name
MoEngage, Inc.
Company Website
https://www.moengage.com/HQ Location
315 Montgomery St, San Francisco, California 94104, US
Employees
501-1000
Social
Financials
SERIES E
What makes MoEngage ideal for Social Media Analytics?