MoEngage Overview
MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.
Use Cases
Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.
MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data
MoEngage works with different mediums / channels such as E-Mail.
MoEngage's features include Personalization, Push Notification, , etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.
Reviews
"MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%." - Joydeep Das
Peer review evidence (same sources as the product rating summary)
"...This has eventually reduced my time which I usually spend planning the engagement activities...." Peer review by Amey S., Marketing Executive - Content, Viu
"...It has really helped us to scale our marketing and campaign strategy...." Peer review by Vaibhav K., Product Manager
"...After onboarding MoEngage, our marketing efforts were reduced to 1/6th...." Peer review by Saurabh Pal, Business Analyst, OnlineTyari
MoEngage, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for MoEngage
Top Industries
- Internet
- Retail
- Education
Popular in
- Mid Market
- Small Business
- Enterprise
MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.
MoEngage Customer wins, Customer success stories, Case studies
What solutions does MoEngage provide for Customer Engagement?
How can MoEngage enhance your Campaign Management process?
What Are the key features of MoEngage for Customer Onboarding?
What benefits does MoEngage offer for Segmentation And Targeting?
89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%. Testimonial By Joydeep Das |
|
With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent. Testimonial By Hasan Abu Ghosh |
|
MoEngage’s forward looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communication and alerts to our customers, at the right time, based on usage and behavior patterns. Testimonial By Jonathan Abrahamson |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Joydeep Das Lead Digital Marketing Lifestyle |
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%. Testimonial By Joydeep Das |
|
Hasan Abu Ghosh Head of Marketing Jeeny |
With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent. Testimonial By Hasan Abu Ghosh |
|
Jonathan Abrahamson VP Digitization Deutsche Telekom |
MoEngage’s forward looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communication and alerts to our customers, at the right time, based on usage and behavior patterns. Testimonial By Jonathan Abrahamson |
EaseMyTrip targets higher customer retention and growth, deepens marketing tech stack with MoEngage
MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution
Frequently Asked Questions(FAQ)
for MoEngage
What is MoEngage?
MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.
MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.
Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.
What is MoEngage used for?
What are the top features of MoEngage?
Who uses MoEngage?
What are MoEngage alternatives?
Where is MoEngage located?
Peers used MoEngage for customer engagement and campaign management
MoEngage Competitors
MoEngage Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (138) |
| Analytics | Read Reviews (650) |
| Custom Reports | Read Reviews (679) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (138) |
| Analytics | Read Reviews (650) |
| Custom Reports | Read Reviews (679) |
MoEngage Integrations
MoEngage integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for MoEngage
Software Failure Risk Guidance
?for MoEngage
Overall Risk Meter
Top Failure Risks for MoEngage
MoEngage, Inc. Pricing
Pricing(productCode=CFProdCode-1586, pricingDescription=MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features. , isFreeVersionAvailable=YES, startingPrice=Price on Request, isFreeTrialAvailable=YES, trialPeriod=NA, isDemoVersionAvailable=YES, valueForMoneyMeterText=MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few. , valueForMoneyMeterValue=75, customerSupport=High, deployment=High, training=Medium, addOn=High, pricingLink=https://www.moengage.com/pricing/, updatedOn=Thu Feb 18 00:00:00 UTC 2021)
MoEngage, Inc. News
MoEngage & VML: Igniting Insights?Led Customer Engagement at Scale
MoEngage and VML have formed a strategic partnership to enhance customer engagement through MoEngage's insights-led platform. This collaboration combines VML's marketing expertise with MoEngage's technology, enabling brands to deliver personalized, AI-driven experiences across channels. The partnership focuses on real-time analytics, lifecycle marketing, and omnichannel orchestration to drive growth and retention in various industries, including retail, travel, and fintech.
MoEngage Recognized as a Visionary in the 2026 Gartner Magic Quadrant for Personalization Engines
MoEngage has been recognized as a Visionary in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights MoEngage's commitment to building customer-centric personalization solutions, leveraging AI decisioning and warehouse-native data activation. The platform empowers brands to create real-time, personalized customer experiences by integrating analytics and predictive insights.
Introducing MoEngage MCP Server: Supporting Context-Aware AI in Customer Engagement
MoEngage has launched the MCP Server, a secure connector that bridges the gap between standalone AI models and MoEngage's customer engagement platform. This server allows AI tools to access real-time marketing data, enabling context-aware AI interactions. Marketers can now seamlessly analyze campaign performance and receive data-driven insights, enhancing customer engagement strategies.
MoEngage receives NCLT nod for reverse merger ahead of potential IPO
MoEngage has received approval from the National Company Law Tribunal (NCLT) for the reverse merger of its US entity, MoEngage Inc, with its Indian subsidiary, MoEngage India Pvt Ltd. This corporate restructuring is a key step towards a potential IPO, allowing the Indian subsidiary to inherit all assets and operations of the US entity.
MoEngage, Inc. Profile
Company Name
MoEngage, Inc.
Company Website
https://www.moengage.com/HQ Location
315 Montgomery St, San Francisco, California 94104, US
Employees
501-1000
Social
Financials
SERIES E
What Are the key features of MoEngage for Social Media Analytics?