MoEngage Overview

MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.

Other use cases:

  • Segmentation And Targeting
  • Social Media Analytics
  • Communication Management
  • Product Marketing
  • Digital Marketing
  • Personalized Marketing
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Consistency
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
See all business priorities See less business priorities

MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data

MoEngage works with different mediums / channels such as E-Mail.

MoEngage's features include Personalization, Push Notification, , etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"MoEngage enabled us to collect customer feedback at the right instant and automate a multi-touch, personalized campaign that improved the quality of our customer engagement." - Tarun Kakkar

MoEngage, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MoEngage

Top Industries

  • Internet
  • Retail
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on MoEngage Use Cases

What makes MoEngage ideal for Customer Engagement?

What makes MoEngage ideal for Campaign Management?

What benefits does MoEngage offer for Customer Onboarding?

What benefits does MoEngage offer for Segmentation And Targeting?

How does MoEngage facilitate Social Media Analytics?

58+ more Business Use Cases

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
MoEngage testimonial

Tarun Kakkar

Product Manage

Ralali

MoEngage enabled us to collect customer feedback at the right instant and automate a multi-touch, personalized campaign that improved the quality of our customer engagement. Testimonial By Tarun Kakkar
MoEngage testimonial

Satrio Darmawan

Digital Marketing Analyst

Alodokter

MoEngage Academy is user friendly and easily digestible! I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy. Testimonial By Satrio Darmawan
MoEngage testimonial

Septian Adi Putra

Digital Marketing Specialist

Uang Teman

MoEngage platform offers many innovative features with a simple UI and ease of use. Testimonial By Septian Adi Putra
CUSTOMERS TESTIMONIALS
MoEngage testimonial

Tarun Kakkar

Product Manage

Ralali

MoEngage enabled us to collect customer feedback at the right instant and automate a multi-touch, personalized campaign that improved the quality of our customer engagement. Testimonial By Tarun Kakkar
MoEngage testimonial

Satrio Darmawan

Digital Marketing Analyst

Alodokter

MoEngage Academy is user friendly and easily digestible! I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy. Testimonial By Satrio Darmawan
MoEngage testimonial

Septian Adi Putra

Digital Marketing Specialist

Uang Teman

MoEngage platform offers many innovative features with a simple UI and ease of use. Testimonial By Septian Adi Putra

Case Studies

CASE STUDY Thomas Cook (India) Limited

MoEngage's Merlin AI helped Thomas Cook (India) Limited speed up campaign go-live times by 90%. The company used Merlin AI Designer to create visuals for push notification campaigns in just 5-10 minu...tes. This process used to take 2-4 hours and needed a designer. The faster workflow led to better impressions and click rates. Push notifications are now a key part of Thomas Cook's customer engagement strategy.

Financial Services

CASE STUDY Wayni

Wayni used Inform to improve how they send transactional messages and run campaigns. Before, their team struggled with slow processes and little control over communications. Inform gave them more aut...onomy and made it easier to track which customers got messages. The marketing team can now change messages without help from developers. This helped Wayni work faster and keep their customer experience strong.

Financial Services

CASE STUDY Samco Securities

MoEngage helped Samco Securities improve customer engagement. Samco faced low activity from new users in the first 90 days. They used MoEngage to send personalized messages and nudge users to trade m...ore. This led to a 40% reduction in costs and a 5% boost in click rates. Samco also saw a 40% increase in average order value, a 15% boost in daily active users, and 3.33x higher conversions than the industry benchmark.

CASE STUDY SoundCloud

MoEngage helped SoundCloud migrate over 200 live marketing campaigns in just 12 weeks. SoundCloud needed to simplify its Martech stack and manage engagement for 100 million users. MoEngage provided s...trong support and custom solutions for data and campaign migration. Over 90 SoundCloud team members now use MoEngage daily to deliver engaging experiences. MoEngage is key to SoundCloud's goal of being a top global streaming platform.

Retail

CASE STUDY The ENTERTAINER

MoEngage helped The ENTERTAINER, a leading lifestyle savings app, improve customer engagement for Visa cardholders. The ENTERTAINER used MoEngage's customer data and engagement platform to launch the... Visa Rewards App. This led to AED 5.4 million in estimated savings for users and a 60%+ increase in redemptions. Manual work dropped by 35%. Visa cardholders spent around AED 13 million using the app in 2024.

CASE STUDY Pocket FM

MoEngage helped Pocket FM grow its user base from 7 million to 25 million monthly active users. Pocket FM used MoEngage to personalize content and engage users across channels. The platform supported... Pocket FM's expansion from one to four business units. Pocket FM achieved a 3X+ uplift in monthly transacting users, 85% consistent push delivery rates, and a 20% increase in click-through rates. MoEngage enabled scalable, efficient campaign execution and deeper personalization for millions of users.

Video

MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Video Thumbnail

Frequently Asked Questions(FAQ)

for MoEngage

What is MoEngage?

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

What is MoEngage used for?

MoEngage is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Engagement, Campaign Management and Customer Onboarding .

What are the top features of MoEngage?

Personalization, Push Notification and null are some of the top features of MoEngage.

Who uses MoEngage?

MoEngage is used by Internet, Retail and Education among other industries.

What are MoEngage alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for MoEngage.

Where is MoEngage located?

MoEngage is headquartered at 315 Montgomery St, San Francisco, California 94104, US.
lightning

Peers used MoEngage for customer engagement and campaign management

MoEngage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)

Software Failure Risk Guidance

?

for MoEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for MoEngage

MoEngage, Inc. Pricing

Pricing(productCode=CFProdCode-1586, pricingDescription=MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features. , isFreeVersionAvailable=YES, startingPrice=Price on Request, isFreeTrialAvailable=YES, trialPeriod=NA, isDemoVersionAvailable=YES, valueForMoneyMeterText=MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few. , valueForMoneyMeterValue=75, customerSupport=High, deployment=High, training=Medium, addOn=High, pricingLink=https://www.moengage.com/pricing/, updatedOn=Thu Feb 18 00:00:00 UTC 2021)

MoEngage, Inc. News

Awards

MoEngage is the only vendor recognized as a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing - Yahoo Finance

MoEngage has been recognized as the only vendor named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing. The company achieved a 97% "Willingness to Recommend" score and a 4.7/5 rating for its email marketing capabilities. This accolade highlights MoEngage's commitment to customer satisfaction and product excellence.

Awards

MoEngage is the only vendor recognized as a Customers' Choice in the ...

MoEngage has been recognized as the only vendor named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing. It achieved a 97% "Willingness to Recommend" score and a 4.7/5 rating for its email marketing capabilities. This recognition highlights MoEngage's commitment to customer satisfaction and product excellence, featuring advanced segmentation and AI-powered features.

Awards

MoEngage is the only vendor recognized as a Customers?? Choice in the 2025 Gartner Peer Insights? Voice of the Customer for Email Marketing Report

MoEngage has been recognized as the sole Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Email Marketing report. This distinction highlights MoEngage's superior user interest, adoption, and overall experience scores. The platform's high "Willingness to Recommend" score of 97% underscores its strong customer satisfaction and enterprise readiness, validating its role in powering customer engagement for global brands.

Awards

MoEngage Recognized as "Customers' Choice" in Gartner Peer Insights Voice of the ...

MoEngage has been named a "Customers' Choice" in the Gartner Peer Insights Voice of the Customer report. This recognition highlights strong customer satisfaction and positive reviews for MoEngage's insights-led customer engagement platform among enterprise users.

MoEngage, Inc. Profile

Company Name

MoEngage, Inc.

Company Website

https://www.moengage.com/

HQ Location

315 Montgomery St, San Francisco, California 94104, US

Employees

501-1000

Social

Financials

SERIES E