MoEngage Overview

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

Cuspera Reviews

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 4009 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using MoEngage.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Improve Internal Communications
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Customer Engagement , Customer Onboarding , Campaign Management , as the business use cases that they have been most satisfied while using MoEngage.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Customer Engagement with Mobile

4.98/5

Read Reviews (871)

"...This has eventually reduced my time which I usually spend planning the engagement activities...." Peer review by Amey S., Marketing Executive - Content, Viu
engaging and following up

4.98/5

Read Reviews (551)

Customer Onboarding

4.63/5

Read Reviews (76)

"...Jonathan Gozali Digital Marketing Manager When you want to uplift engagement with least effort from the development team, Moengage Push Template is..." Case Study Mamikos
Campaign Management with E-Mail

4.85/5

Read Reviews (70)

"...They decided to use MoEngage s Smart Trigger to create emails and push notifications for their re-marketing campaigns. ..." Case Study Traveloka
campaign analytics

4.42/5

Read Reviews (14)

campaign monitoring

3.88/5

Read Reviews (2)

PEER EXPERIENCES
Customer Engagement with Mobile

4.98/5

Read Reviews (871)

"...This has eventually reduced my time which I usually spend planning the engagement activities...." Peer review by Amey S., Marketing Executive - Content, Viu
engaging and following up

4.98/5

Read Reviews (551)

Customer Onboarding

4.63/5

Read Reviews (76)

"...Jonathan Gozali Digital Marketing Manager When you want to uplift engagement with least effort from the development team, Moengage Push Template is..." Case Study Mamikos
Campaign Management with E-Mail

4.85/5

Read Reviews (70)

"...They decided to use MoEngage s Smart Trigger to create emails and push notifications for their re-marketing campaigns. ..." Case Study Traveloka
campaign analytics

4.85/5

Read Reviews (14)

campaign monitoring

4.85/5

Read Reviews (2)

50+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4009 insights from peers and experts to help you assess how these MoEngage use cases fit your Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Rohitashwa Bhotica

Business Head

Future Group's Future Pay

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns. Testimonial By Rohitashwa Bhotica

Akash Deep

Product Manager

RentoMojo

MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way. Testimonial By Akash Deep

Septian Adi Putra

Digital Marketing Specialist

Uang Teman

MoEngage platform offers many innovative features with a simple UI and ease of use. Testimonial By Septian Adi Putra
CUSTOMERS TESTIMONIALS

Rohitashwa Bhotica

Business Head

Future Group's Future Pay

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns. Testimonial By Rohitashwa Bhotica

Akash Deep

Product Manager

RentoMojo

MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way. Testimonial By Akash Deep

Septian Adi Putra

Digital Marketing Specialist

Uang Teman

MoEngage platform offers many innovative features with a simple UI and ease of use. Testimonial By Septian Adi Putra

Case Studies

COMPANY CASE STUDIES
Case Study Symbo Insurance

How Symbo Insurance used MoEngage as an All-in-one Engagement Platform

Read More
Case Study Airtel Xstream

How Airtel Xstream achieved their North Star Metrics for Growth using MoEngage

Read More
Case Study Bukalapak

Bukalapak Witnesses 2.5X Increase In CTR Through Personalized Engagement Campaigns

Read More

MoEngage Pricing

Last updated Feb 18, 2021

MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features.

Starting Price:
Price on Request
Free Trial Available?
YES
Trial Period
NA
Demo Version Available?
YES
Free Version Available?
YES

Value For Money Meter

?

MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few.

Low Medium High

Customer Support

High

Deployment

High

Training

Medium

Add on

High

For More Information , read here or request a custom quote below

Popular Business Setting

for MoEngage

Top Industries

  • Internet
  • Retail
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used MoEngage to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for MoEngage

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.93/5

Read Reviews (368)
Push Notification

4.20/5

Read Reviews (349)
Dashboard

4.88/5

Read Reviews (63)
Micro customer segmenting

4.96/5

Read Reviews (40)
Templates

3.79/5

Read Reviews (27)
FEATURES RATINGS AND REVIEWS
Personalization

4.93/5

Read Reviews (368)
Push Notification

4.20/5

Read Reviews (349)
Dashboard

4.88/5

Read Reviews (63)
Micro customer segmenting

4.96/5

Read Reviews (40)
Templates

3.79/5

Read Reviews (27)

IT and Other Capabilities

for MoEngage

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.62/5

Read Reviews (86)
Data Import

4.01/5

Read Reviews (193)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.62/5

Read Reviews (86)
Data Import

4.01/5

Read Reviews (193)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.89/5

Read Reviews (24)
Phone Support

4.88/5

Read Reviews (18)
Email Support

4.70/5

Read Reviews (36)
24/7 Support

4.67/5

Read Reviews (215)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.89/5

Read Reviews (24)
Phone Support

4.88/5

Read Reviews (18)
Email Support

4.70/5

Read Reviews (36)
24/7 Support

4.67/5

Read Reviews (215)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.91/5

Read Reviews (86)
Analytics

4.83/5

Read Reviews (499)
Custom Reports

4.47/5

Read Reviews (569)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.91/5

Read Reviews (86)
Analytics

4.83/5

Read Reviews (499)
Custom Reports

4.47/5

Read Reviews (569)

Software Failure Risk Guidance

?

for MoEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for MoEngage

Vendor Profile Details

Company Name

MoEngage

Company Website

https://www.moengage.com/

HQ Location

315 Montgomery St, San Francisco, California 94104, US

Employees

101-250

Social

Financials

Series B