SMS Marketing involves the use of an SMS text messaging service to send permission-based advertising and promotional messages to potential customers of a product or service.
It is a commonly used marketing channel that allows businesses to direct communication with a prospect. This communication varies from promotional messages and product launch announcements to sales, offers and more.
What is SMS Marketing Software?
Using a phone, one can think of pushing one or a few SMS messages. But when it involves sending messages to thousands of existing or potential customers, the phone very quickly ceases to be a practical option.
Therefore, when a company needs to send marketing messages in bulk, it cannot for obvious reasons be done manually. This is where SMS Marketing software comes in. To use this software, the user has to log in to an online application or website, which will facilitate the entry of contacts in large numbers, allow the user to frame a message, send it out and then analyze the results.
SMS may be viewed as antiquated technology - but reality is that SMS plays a key role in connecting most modern technologies
A good SMS Marketing software will offer access to a variety of tools and applications designed to help the user get started with SMS marketing in a methodical, controlled way, that is also easily scalable. It will give the user an easy to use platform that will help to efficiently create, deploy and manage SMS marketing campaigns.
The SMS marketing software is usually available in a cloud-based SaaS model, which allows users to get login access from any computer. This gives the user the benefit of managing SMS marketing campaigns on the go, in a very cost-efficient manner.