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WebEngage: Use-Cases, Insights and Reviews | 2025 Cuspera

4.52 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(8911)

Marketing Automation tool to craft contextual and personalized campaigns

AI Powered

WebEngage Overview

WebEngage delivers a comprehensive suite for customer engagement and retention, focusing on maximizing revenue from existing clients. This platform integrates a Customer Data Platform (CDP) with omnichannel campaign management and personalization tools for web and app environments. By unifying data silos, WebEngage empowers brands to leverage data-driven insights for crafting precise engagement strategies. The platform's ease of use facilitates the execution of creative, hyper-personalized campaigns, enhancing customer conversion rates. With a focus on data security and seamless integration with existing tools, WebEngage positions itself as a vital asset for businesses aiming to elevate their marketing automation efforts and achieve substantial ROI.

Use Cases

Customers recommend Engagement Management, Onboarding, Campaign Management, as the business use cases that they have been most satisfied with while using WebEngage.

Other use cases:

Communication Management
Customer Feedback Management
Advertisement
Workflow Management
Loyalty Management
Segmentation And Targeting
Lead Nurturing

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using WebEngage.

Other priorities:

Increase Sales & Revenue
Increase Customer Life Time Value
Improve ROI
Build Brand Awareness
Improve Brand Engagement
Improve Consistency
Establish Thought Leadership
Grow Market Share
Launch New Products
Scale Best Practices
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Improve Internal Communications
Improve Stakeholder Relations
Improve Visibility
Reduce Bounce
Improve Efficiency

See all business priorities See less business priorities

WebEngage Use-Cases and Business Priorities: Customer Satisfaction Data

WebEngage works with different mediums / channels such as E-Mail. and Text SMS.

WebEngage's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and WebEngage support capabilities include AI Powered, Email Support, 24/7 Support, etc. also WebEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our product and marketing teams are now more efficient at what they do!" - Anushray Gupta

WebEngage, AgencyAnalytics, Experiture Marketing Platform, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WebEngage is a full-stack customer engagement platform offering CDP, omnichannel campaigns, and personalization. Brands are helped to boost revenue from existing customers.

Popular Business Setting

for WebEngage

Top Industries

Information Technology and Services
Internet
Retail

Popular in

Mid Market
Enterprise
Small Business

WebEngage is popular in Information Technology And Services, Internet, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on WebEngage Use Cases

How can WebEngage enhance your Engagement Management process?

Webengage allows for creating highly complex, automated engagement campaigns across various channels, including email, SMS, push, and in-app notifications. This platform enables segmentation based on user profile and behavior, resulting in personalized and contextual communication. While the tool offers robust engagement capabilities, it lacks integration with product analytics, limiting its ability to provide comprehensive insights.

"...You can set up follow-up email notifications based on the user behavior...." A Necessity For B2C Business

What solutions does WebEngage provide for Onboarding?

Webengage offers comprehensive onboarding and training support. The onboarding process is efficient and user-friendly, enabling users to quickly learn the tool and start creating journeys and automations. The customer support team provides timely assistance, ensuring a smooth integration and product adoption experience.

"...Seamless Onboarding. ..." Media & Entertainment Marketing Automation Platform

What makes WebEngage ideal for Campaign Management?

WebEngage simplifies campaign management with its user-friendly interface and comprehensive features. The platform offers a visual journey builder for creating and managing complex, cross-channel campaigns. WebEngage provides real-time insights on campaign performance through a dedicated dashboard.

"...Campaign Analytics...." Retention & Engagement Platform for Ad-supported Online Games

How does WebEngage address your Communication Management Challenges?

WebEngage is a tool for managing customer communication across multiple channels, including email, text messages, and various notifications. It allows businesses to automate messages based on user interactions and behaviors. The platform facilitates cross-channel marketing campaigns, enabling businesses to send personalized and contextual messages to their customers. However, WebEngage does not allow sending emails to users who have not signed up on the platform.

"...That s because sending an email may be costly...." Setting Up Web Push Notifications With WebEngage

Why is WebEngage the best choice for Customer Feedback Management?

WebEngage provides a platform for gathering and managing customer feedback through surveys and forms. It offers a user-friendly interface to collect and analyze feedback data, helping businesses understand customer needs and improve services. WebEngage saves businesses time and resources by offering a ready-to-use solution for customer feedback management.

"...We use this data along with customer feedback and latent semantic analysis to come up with a bunch of exciting post ideas...." How to Implement User Intent to Build an Audience for Your Content

81+ more Business Use Cases

61 buyers and buying teams have used Cuspera to assess how well WebEngage solved their Marketing Automation needs. Cuspera uses 8911 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Anushray Gupta CTO Cuemath	Our product and marketing teams are now more efficient at what they do! Testimonial By Anushray Gupta
Bharat Bhatia VP Marketing Junglee Games	Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. Testimonial By Bharat Bhatia
Neeraj Sanghani Chief Strategy Officer myGlamm	From flawless integration and priority support to targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. Testimonial By Neeraj Sanghani

CUSTOMERS	TESTIMONIALS
Anushray Gupta CTO Cuemath	Our product and marketing teams are now more efficient at what they do! Testimonial By Anushray Gupta
Bharat Bhatia VP Marketing Junglee Games	Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. Testimonial By Bharat Bhatia
Neeraj Sanghani Chief Strategy Officer myGlamm	From flawless integration and priority support to targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. Testimonial By Neeraj Sanghani

Case Studies

Education

CASE STUDY Shaw Academy

WebEngage helped Shaw Academy increase its revenue by 25%. Shaw Academy used WebEngage to improve its marketing and engagement. The solution focused on better user communication and retention. As a r...esult, Shaw Academy saw a significant boost in revenue. This case shows the impact of using WebEngage for education businesses.

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Hospitality

CASE STUDY Travelxp

WebEngage helped Travelxp improve their email marketing. Travelxp achieved a 29% open rate using WebEngage. The solution focused on better engagement and retention. This result shows the effectivenes...s of WebEngage for the hospitality industry.

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Insurance

CASE STUDY Coverfox

WebEngage helped Coverfox increase policy renewals by 30 percent. Coverfox used WebEngage to improve customer engagement and retention. The solution focused on automating communication and reminders ...for policy renewals. As a result, Coverfox saw a significant boost in renewal rates. This case highlights the impact of marketing automation in the insurance industry.

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CASE STUDY Adda52

Adda52 used WebEngage to improve player retention. They focused on increasing repeat cash game players. With WebEngage, Adda52 saw over 85% growth in repeat cash game players. This shows strong resul...ts for retention marketing in the gaming industry.

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Consumer Goods

CASE STUDY Neeman’s

WebEngage helped Neeman’s increase their conversion rates by 3X. Neeman’s used WebEngage to improve their customer engagement. The solution focused on better personalization and targeted campaigns. A...s a result, Neeman’s saw a significant boost in sales conversions. This case highlights the impact of marketing automation for consumer goods brands.

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Education

CASE STUDY GrowthSchool

WebEngage helped GrowthSchool increase webinar attendance by 25%. GrowthSchool used WebEngage to improve their event marketing. The solution focused on boosting engagement and attendance. As a result..., GrowthSchool saw a clear increase in people joining their webinars.

Read more →

Video

The What: Why & How of Retention Marketing

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Frequently Asked Questions(FAQ)

for WebEngage

What is WebEngage?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

What is WebEngage used for?

WebEngage is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Onboarding and Campaign Management .

What are the top features of WebEngage?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of WebEngage.

Who uses WebEngage?

WebEngage is used by Information Technology And Services, Internet and Retail among other industries.

What are WebEngage alternatives?

AgencyAnalytics, Experiture Marketing Platform, Omnisend and VBOUT are popular alternatives for WebEngage.

Where is WebEngage located?

WebEngage is headquartered at B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN.

lightning

Peers used WebEngage for engagement management and onboarding

WebEngage Competitors

More WebEngage Alternatives...

WebEngage Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (12)
Analytics	3.91/5 ★ Read Reviews (445)
Custom Reports	3.80/5 ★ Read Reviews (898)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (12)
Analytics	3.91/5 ★ Read Reviews (445)
Custom Reports	3.80/5 ★ Read Reviews (898)

WebEngage Integrations

WebEngage integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.85/5 ★

Read Reviews (423)

Data Export

3.79/5 ★

Read Reviews (393)

AppsFlyer

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Infobip

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Elastic Email

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Adjust

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

BigCommerce

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for WebEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for WebEngage

WebEngage News

Partnership 04/02/2025

ALJ Electronics boosts customer experience with WebEngage - Arab News

ALJ Electronics partners with WebEngage to enhance customer experience in Saudi Arabia through data-driven personalization and omnichannel integration, using WebEngage's AI-powered platform for improved engagement across email, SMS, WhatsApp, and website channels.

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Partnership 11/12/2024

Saudi low-cost airline flynas partners with WebEngage to enhance customer experience - Arabian Business

Saudi airline flynas partners with WebEngage to improve customer experience.

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Executive 01/12/2024

WebEngage promotes Anand Vaidya to Director- Marketing & Corporate Communications - afaqs!

WebEngage has promoted Anand Vaidya to the position of Director of Marketing & Corporate Communications.

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Executive 29/11/2024

Anand Vaidya elevated as WebEngages Director Marketing & Corporate Communications - Exchange4Media

Anand Vaidya has been promoted to Director of Marketing & Corporate Communications at WebEngage.

Read more →

WebEngage Profile

Company Name

WebEngage

Company Website

https://webengage.com/

HQ Location

B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Employees

251-500

Social

Financials

SERIES B