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WebEngage: Use-Cases, Insights and Reviews | 2025 Cuspera

4.52 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(8911)

Marketing Automation tool to craft contextual and personalized campaigns

AI Powered

WebEngage Overview

WebEngage delivers a comprehensive suite for customer engagement and retention, focusing on maximizing revenue from existing clients. This platform integrates a Customer Data Platform (CDP) with omnichannel campaign management and personalization tools for web and app environments. By unifying data silos, WebEngage empowers brands to leverage data-driven insights for crafting precise engagement strategies. The platform's ease of use facilitates the execution of creative, hyper-personalized campaigns, enhancing customer conversion rates. With a focus on data security and seamless integration with existing tools, WebEngage positions itself as a vital asset for businesses aiming to elevate their marketing automation efforts and achieve substantial ROI.

Use Cases

Customers recommend Engagement Management, Onboarding, Campaign Management, as the business use cases that they have been most satisfied with while using WebEngage.

Other use cases:

Communication Management
Customer Feedback Management
Advertisement
Workflow Management
Loyalty Management
Segmentation And Targeting
Lead Nurturing

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using WebEngage.

Other priorities:

Increase Sales & Revenue
Increase Customer Life Time Value
Improve ROI
Build Brand Awareness
Improve Brand Engagement
Improve Consistency
Establish Thought Leadership
Grow Market Share
Launch New Products
Scale Best Practices
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Improve Internal Communications
Improve Stakeholder Relations
Improve Visibility
Reduce Bounce
Improve Efficiency

See all business priorities See less business priorities

WebEngage Use-Cases and Business Priorities: Customer Satisfaction Data

WebEngage works with different mediums / channels such as E-Mail. and Text SMS.

WebEngage's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and WebEngage support capabilities include AI Powered, Email Support, 24/7 Support, etc. also WebEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation." - Bharat Bhatia

WebEngage, AgencyAnalytics, Experiture Marketing Platform, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WebEngage is a full-stack customer engagement platform offering CDP, omnichannel campaigns, and personalization. Brands are helped to boost revenue from existing customers.

Popular Business Setting

for WebEngage

Top Industries

Information Technology and Services
Internet
Retail

Popular in

Mid Market
Enterprise
Small Business

WebEngage is popular in Information Technology And Services, Internet, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on WebEngage Use Cases

How does WebEngage address your Engagement Management Challenges?

Webengage allows for creating highly complex, automated engagement campaigns across various channels, including email, SMS, push, and in-app notifications. This platform enables segmentation based on user profile and behavior, resulting in personalized and contextual communication. While the tool offers robust engagement capabilities, it lacks integration with product analytics, limiting its ability to provide comprehensive insights.

"...He is striving to develop EngageCast into the leading podcast for user retention & engagement with cutting-edge, top-quality content...." EngageCast EP #5: Creating A High-Performance CRM Strategy For Consumer Businesses

How can WebEngage optimize your Onboarding Workflow?

Webengage offers comprehensive onboarding and training support. The onboarding process is efficient and user-friendly, enabling users to quickly learn the tool and start creating journeys and automations. The customer support team provides timely assistance, ensuring a smooth integration and product adoption experience.

"...Seamless Onboarding. ..." E-commerce Marketing Automation Platform

How can WebEngage optimize your Campaign Management Workflow?

WebEngage simplifies campaign management with its user-friendly interface and comprehensive features. The platform offers a visual journey builder for creating and managing complex, cross-channel campaigns. WebEngage provides real-time insights on campaign performance through a dedicated dashboard.

"...From engaging with cart abandoners to multi-channel campaign management, retain more customers, and increase CLV...." E-commerce Marketing Automation Platform

How does WebEngage facilitate Communication Management?

WebEngage is a tool for managing customer communication across multiple channels, including email, text messages, and various notifications. It allows businesses to automate messages based on user interactions and behaviors. The platform facilitates cross-channel marketing campaigns, enabling businesses to send personalized and contextual messages to their customers. However, WebEngage does not allow sending emails to users who have not signed up on the platform.

"...What expectation does the customer have from social media post vis-a-vis SMS, Email and TV ad; that s what changes...." EP #7: Delivering Consistent Customer Experiences With Multi-Channel Engagement

How can WebEngage optimize your Customer Feedback Management Workflow?

WebEngage provides a platform for gathering and managing customer feedback through surveys and forms. It offers a user-friendly interface to collect and analyze feedback data, helping businesses understand customer needs and improve services. WebEngage saves businesses time and resources by offering a ready-to-use solution for customer feedback management.

"...On-site, which is your website overlays, which combines with your triggered set of notification, surveys, or feedback that you actually want to define, and your browser push notifications...." Master the Art of Retention Marketing With WebEngage

81+ more Business Use Cases

61 buyers and buying teams have used Cuspera to assess how well WebEngage solved their Marketing Automation needs. Cuspera uses 8911 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Bharat Bhatia VP Marketing Junglee Games	Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. Testimonial By Bharat Bhatia
Aswin Ravi AVP, Customer Services & Implementation WebEngage	After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. Testimonial By Aswin Ravi
Anushray Gupta CTO Cuemath	Our product and marketing teams are now more efficient at what they do! Testimonial By Anushray Gupta

CUSTOMERS	TESTIMONIALS
Bharat Bhatia VP Marketing Junglee Games	Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. Testimonial By Bharat Bhatia
Aswin Ravi AVP, Customer Services & Implementation WebEngage	After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. Testimonial By Aswin Ravi
Anushray Gupta CTO Cuemath	Our product and marketing teams are now more efficient at what they do! Testimonial By Anushray Gupta

Case Studies

CASE STUDY Shab

WebEngage helped Shab double conversions for high-intent users. Shab used WebEngage to target users who were ready to buy. The solution focused on increasing conversion rates. As a result, Shab saw a... 2X increase in conversions for these users.

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Hospitality

CASE STUDY Travelxp

WebEngage helped Travelxp improve their email marketing. Travelxp achieved a 29% open rate using WebEngage. The solution focused on better engagement and retention. This result shows the effectivenes...s of WebEngage for the hospitality industry.

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Consumer Goods

CASE STUDY Neeman’s

WebEngage helped Neeman’s increase their conversion rates by 3X. Neeman’s used WebEngage to improve their customer engagement. The solution focused on better personalization and targeted campaigns. A...s a result, Neeman’s saw a significant boost in sales conversions. This case highlights the impact of marketing automation for consumer goods brands.

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CASE STUDY VCGamers

WebEngage helped VCGamers, an Indonesian startup, grow their revenue by 77 times. VCGamers used WebEngage's marketing technology tools. The solution focused on increasing user engagement and retentio...n. The result was a major boost in revenue for VCGamers.

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Education

CASE STUDY GrowthSchool

WebEngage helped GrowthSchool increase webinar attendance by 25%. GrowthSchool used WebEngage to improve their event marketing. The solution focused on boosting engagement and attendance. As a result..., GrowthSchool saw a clear increase in people joining their webinars.

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CASE STUDY Elefant

WebEngage helped Elefant improve first-order conversions. Elefant used WebEngage's marketing technology tools. The company saw a 74% boost in first-order conversions. This shows strong results from u...sing WebEngage for e-commerce growth.

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Video

The What: Why & How of Retention Marketing

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Frequently Asked Questions(FAQ)

for WebEngage

What is WebEngage?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

What is WebEngage used for?

WebEngage is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Onboarding and Campaign Management .

What are the top features of WebEngage?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of WebEngage.

Who uses WebEngage?

WebEngage is used by Information Technology And Services, Internet and Retail among other industries.

What are WebEngage alternatives?

AgencyAnalytics, Experiture Marketing Platform, Omnisend and VBOUT are popular alternatives for WebEngage.

Where is WebEngage located?

WebEngage is headquartered at B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN.

lightning

Peers used WebEngage for engagement management and onboarding

WebEngage Competitors

More WebEngage Alternatives...

WebEngage Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (12)
Analytics	3.91/5 ★ Read Reviews (445)
Custom Reports	3.80/5 ★ Read Reviews (898)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (12)
Analytics	3.91/5 ★ Read Reviews (445)
Custom Reports	3.80/5 ★ Read Reviews (898)

WebEngage Integrations

WebEngage integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.85/5 ★

Read Reviews (423)

Data Export

3.79/5 ★

Read Reviews (393)

Mixpanel

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Kaleyra

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Infobip

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Elastic Email

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Adjust

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for WebEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for WebEngage

WebEngage News

Executive 26/06/2025

Sanjay Prasad joins WebEngage as VP, Global Head of Channels & Alliances - Adgully.com

WebEngage appointed Sanjay Prasad as vice president and global head of channels and alliances. Prasad will lead global channel strategy and partnerships for WebEngages customer data platform and engagement solutions. His experience is expected to strengthen WebEngages partner ecosystem and accelerate international growth.

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Partnership 04/02/2025

ALJ Electronics boosts customer experience with WebEngage - Arab News

ALJ Electronics partners with WebEngage to enhance customer experience in Saudi Arabia through data-driven personalization and omnichannel integration, using WebEngage's AI-powered platform for improved engagement across email, SMS, WhatsApp, and website channels.

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Partnership 11/12/2024

Saudi low-cost airline flynas partners with WebEngage to enhance customer experience - Arabian Business

Saudi airline flynas partners with WebEngage to improve customer experience.

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Executive 01/12/2024

WebEngage promotes Anand Vaidya to Director- Marketing & Corporate Communications - afaqs!

WebEngage has promoted Anand Vaidya to the position of Director of Marketing & Corporate Communications.

Read more →

WebEngage Profile

Company Name

WebEngage

Company Website

https://webengage.com/

HQ Location

B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Employees

251-500

Social

Financials

SERIES B