Listrak Overview

Listrak addresses the challenge of managing complex retail marketing strategies by offering a digital marketing automation platform that unifies email marketing, SMS mobile messaging, and customer insights. This platform is trusted by over 1,000 leading brands, demonstrating its reliability in delivering cross-channel orchestration. Listrak's solution enables retailers to engage customers effectively across multiple channels, using person-first marketing automation to enhance customer relationships. A noteworthy feature is its partnership with Shopify, which enhances the platform's capability to drive results through owned channels. Additionally, the Growth Xcelerator Platform (GXP) is designed to convert influencer traffic, adding a unique dimension to its marketing toolkit. This comprehensive approach ensures retailers can deliver smarter text message marketing and leverage customer insights to optimize their marketing efforts.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Listrak.

Other use cases:

  • Sending & Publishing Communications
  • Helpdesk Management
  • Social Media Management
  • Digital Marketing
  • Channel Marketing
  • Contact List Management
  • Loyalty Management
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Listrak.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Consistency
  • Build Brand Awareness
  • Increase Average Basket Value
See all business priorities See less business priorities

Listrak Use-Cases and Business Priorities: Customer Satisfaction Data

Listrak works with different mediums / channels such as E-Mail.

Listrak's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Listrak support capabilities include AI Powered, Email Support, Chat Support, etc. also Listrak analytics capabilities include Analytics, and Custom Reports.

Reviews

"Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 ...for every dollar we spend. Listrak is a much needed partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!" - Naomi Holland

Listrak, Bloomreach, Ortto, ReSci, Cordial Platform, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Popular Business Setting

for Listrak

Top Industries

  • Retail
  • Apparel & Fashion
  • Consumer Goods

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Listrak is popular in Retail, Apparel & Fashion, and Consumer Goods and is widely used by Small Business, Enterprise, and Mid Market.

Listrak Customer wins, Customer success stories, Case studies

What makes Listrak ideal for Engagement Management?

How does Listrak address your Lead Analytics Challenges?

Why is Listrak the best choice for Campaign Management?

How does Listrak address your Sending & Publishing Communications Challenges?

How does Listrak facilitate Helpdesk Management?

13 buyers and buying teams have used Cuspera to assess how well Listrak solved their Marketing Automation needs. Cuspera uses 1733 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Listrak testimonial

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland
Listrak testimonial

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell
Listrak testimonial

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington
CUSTOMERS TESTIMONIALS
Listrak testimonial

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland
Listrak testimonial

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell
Listrak testimonial

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington
 

VERB Products Selects Listrak as its Unified Cross-Channel Marketing Partner, Powering Personalized Communications and E-Commerce Growth - PR Newswire

VERB Products has chosen Listrak as its unified cross-channel marketing partner to enhance personalized communications and e-commerce growth. Utilizing Listrak's AI-powered platform, VERB integrates ...data for hyper-personalized experiences across email, SMS, and web. This partnership has already resulted in a 300% increase in automations and a 30% rise in SMS conversions. Listrak's collaboration supports VERB's focus on customer relationship management and personalization.

Read more →
 

Duluth Trading Company Partners with Listrak to Power Cross-Channel Customer Communication

Duluth Trading Company has partnered with Listrak to enhance its cross-channel customer communication. Listrak's marketing automation platform will enable Duluth Trading to deliver personalized commu...nications across email and mobile channels, improving customer engagement. This partnership follows a competitive selection process, highlighting Listrak's platform sophistication and strategic support.

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Uncommon Goods - Retail

Listrak helped Uncommon Goods switch from their old email platform after 15 years. The onboarding and account management teams made the move easy. Uncommon Goods used Listrak to add automated trigger...s like post-purchase surveys and back-in-stock campaigns. In the first six months, they saw a 169x ROI. Email and SMS revenue grew a lot after the switch.

Read more →

Toad&Co - Apparel & Fashion

Listrak helped Toad&Co, a sustainable clothing brand, grow their business with email and SMS marketing automation. After returning to Listrak in 2020, Toad&Co used automated campaigns, churn preventi...on, and enhanced abandonment strategies. They achieved a 20x return on ad spend and 13% of total ecommerce revenue from triggers. Triggered revenue increased by 24% year over year. Combined email and SMS revenue grew by 28% year over year. Listrak worked closely with Toad&Co as an extension of their team.

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Robert Graham - Apparel & Fashion

Listrak helped Robert Graham grow its email list by 103.8% using multi-channel tactics. Automated campaigns and creative messaging drove 33% of total ecommerce revenue from email. Remarketing emails ...achieved an 85.7% click-to-open rate and a 22.38% conversion rate. Birthday greetings saw a 46.4% click-to-open rate and a 4.1% conversion rate. The email channel returned over $46 for every dollar spent, showing strong ROI and engagement.

Read more →

PureFormulas - Health, Wellness And Fitness

Listrak helped PureFormulas grow their business with email and SMS marketing automation. PureFormulas switched to Listrak to get more personalization, automation, and better data insights. They used ...Listrak’s abandonment messaging suite to boost engagement and conversions. PureFormulas saw a 90% increase in revenue over their previous provider. Their cart abandonment campaign reached 25% more customers than the industry average.

Read more →

Frequently Asked Questions(FAQ)

for Listrak

What is Listrak?

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

It is primarily a multi-channel marketing automation platform which drives effective customer engagement across channels such as e-mail, social media, SMS/MMS, mobile, web and direct mail campaigns.

Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.

What is Listrak used for?

Listrak is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Lead Analytics and Campaign Management .

What are the top features of Listrak?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Listrak.

Who uses Listrak?

Listrak is used by Retail, Apparel & Fashion and Consumer Goods among other industries.

What are Listrak alternatives?

Bloomreach, Ortto, ReSci and Cordial Platform are popular alternatives for Listrak.

Where is Listrak located?

Listrak is headquartered at Listrak, 100 West Millport Road, Lititz, PA 17543.
lightning

Peers used Listrak for engagement management and lead analytics

Listrak Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)

Software Failure Risk Guidance

?

for Listrak

Overall Risk Meter

Low Medium High

Top Failure Risks for Listrak

Listrak Inc News

Partnership

Verb is Partnering with Listrak, an AI-Powered Marketing Platform - Beauty Packaging

Verb and Listrak have formed a partnership to enhance marketing capabilities. Listrak, known for its AI-powered marketing platform, will collaborate with Verb to deliver advanced marketing solutions.

Partnership

LAFCO New York Partners with Listrak to Power e-Commerce Expansion of its "Pink Paradise" Collaboration with The Colony Hotel - PR Newswire

LAFCO New York has partnered with Listrak to enhance its e-commerce capabilities for the "Pink Paradise" collaboration with The Colony Hotel. This partnership aims to leverage Listrak's marketing platform to boost online sales and customer engagement for LAFCO's luxury product line.

Partnership

Listrak and Rivo Partner to Supercharge Retail Loyalty Programs

Listrak and Rivo have partnered to enhance retail loyalty programs by integrating Rivo's loyalty and referral capabilities with Listrak's marketing automation platform. This collaboration allows retailers to use loyalty data for personalized email and SMS marketing, improving customer retention and engagement. The integration aims to convert one-time buyers into repeat customers by offering a personalized shopping experience.

Partnership

LAFCO Expands Partnership with Listrak to Power Personalized Cross-Channel Customer Communications

LAFCO has expanded its partnership with Listrak to enhance personalized cross-channel customer communications. This expansion supports LAFCO's growth in the fragrance sector by increasing the volume of email and SMS campaigns. Listrak's platform will assist LAFCO in leveraging personalization tools and industry insights to drive e-commerce revenue and market share.

Listrak Inc Profile

Company Name

Listrak Inc

Company Website

https://www.listrak.com/

Year Founded

1999

HQ Location

Listrak, 100 West Millport Road, Lititz, PA 17543

Employees

251-500

Social

Financials

PRIVATE