Listrak Overview

Listrak addresses the challenge of managing complex retail marketing strategies by offering a digital marketing automation platform that unifies email marketing, SMS mobile messaging, and customer insights. This platform is trusted by over 1,000 leading brands, demonstrating its reliability in delivering cross-channel orchestration. Listrak's solution enables retailers to engage customers effectively across multiple channels, using person-first marketing automation to enhance customer relationships. A noteworthy feature is its partnership with Shopify, which enhances the platform's capability to drive results through owned channels. Additionally, the Growth Xcelerator Platform (GXP) is designed to convert influencer traffic, adding a unique dimension to its marketing toolkit. This comprehensive approach ensures retailers can deliver smarter text message marketing and leverage customer insights to optimize their marketing efforts.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Listrak.

Other use cases:

  • Sending & Publishing Communications
  • Helpdesk Management
  • Social Media Management
  • Digital Marketing
  • Channel Marketing
  • Contact List Management
  • Loyalty Management
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Listrak.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Consistency
  • Build Brand Awareness
  • Increase Average Basket Value
See all business priorities See less business priorities

Listrak Use-Cases and Business Priorities: Customer Satisfaction Data

Listrak works with different mediums / channels such as E-Mail.

Listrak's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Listrak support capabilities include AI Powered, Email Support, Chat Support, etc. also Listrak analytics capabilities include Analytics, and Custom Reports.

Reviews

"When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment." - John Coughlin

Listrak, Yespo Оmnichannel CDP, PushEngage, ExpertSender, Experiture Marketing Platform, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Popular Business Setting

for Listrak

Top Industries

  • Retail
  • Apparel & Fashion
  • Consumer Goods

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Listrak is popular in Retail, Apparel & Fashion, and Consumer Goods and is widely used by Small Business, Enterprise, and Mid Market.

Listrak Customer wins, Customer success stories, Case studies

How does Listrak facilitate Engagement Management?

What solutions does Listrak provide for Lead Analytics?

What solutions does Listrak provide for Campaign Management?

What benefits does Listrak offer for Sending & Publishing Communications?

What solutions does Listrak provide for Helpdesk Management?

13 buyers and buying teams have used Cuspera to assess how well Listrak solved their Marketing Automation needs. Cuspera uses 1733 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Listrak testimonial

John Coughlin

President

JEGS

When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment. Testimonial By John Coughlin
Listrak testimonial

Nicole Goldberg

Senior Ecommerce Manager

7 For All Mankind

Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. Testimonial By Nicole Goldberg
Listrak testimonial

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland
CUSTOMERS TESTIMONIALS
Listrak testimonial

John Coughlin

President

JEGS

When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment. Testimonial By John Coughlin
Listrak testimonial

Nicole Goldberg

Senior Ecommerce Manager

7 For All Mankind

Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. Testimonial By Nicole Goldberg
Listrak testimonial

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland
 

Duluth Trading Company Partners with Listrak to Power Cross-Channel Customer Communication

Duluth Trading Company has partnered with Listrak to enhance its cross-channel customer communication. Listrak's marketing automation platform will enable Duluth Trading to deliver personalized commu...nications across email and mobile channels, improving customer engagement. This partnership follows a competitive selection process, highlighting Listrak's platform sophistication and strategic support.

Read more →

7 For All Mankind - Apparel & Fashion

Listrak helped 7 For All Mankind improve their email and SMS marketing. The brand switched to Listrak for better integration, predictive analytics, and CRM analysis. After launching, they saw a 127x ...ROI in just six months. Listrak's tools enabled more personalized and relevant communications. 7 For All Mankind continues to grow with Listrak's advanced analytics and segmentation features.

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Chicco - Consumer Goods

Listrak helped Chicco, a global baby gear brand, boost revenue and customer engagement during a tough market. Chicco used Listrak’s email, SMS, and identity resolution tools for cross-channel marketi...ng. They saw a 75x return on ad spend and a 107% increase in email welcome series revenue. Triggered revenue grew 186% year over year. Chicco now captures more customer data and personalizes shopping, driving strong business growth.

Read more →

La Colombe - Food & Beverages

Listrak helped La Colombe, a coffee and beverage brand, grow their business after their old marketing platform ended. La Colombe used Listrak for email and SMS marketing automation. They followed exp...ert advice to improve triggered campaigns and added winback flows. This led to a 46x return on ad spend. Email now brings in 25% of their total ecommerce revenue. Their conversion rates are higher than industry averages.

Read more →

Windsor Fashions - Apparel & Fashion

Listrak helped Windsor Fashions improve their email and SMS marketing. Windsor saw a 23x return on ad spend. Personalized automated customer journeys drove 32% of their email revenue. Their active su...bscriber list grew by 70% in one year. Windsor also used onsite personalization to engage more visitors. The partnership continues to deliver strong results.

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A popular children’s apparel brand - Apparel & Fashion

Listrak helped a children’s apparel brand boost mobile engagement with a mobile-first strategy. The brand used Listrak’s Mobile Tap-To-Join Popup to grow its SMS list quickly. SMS campaigns tailored ...to busy moms led to a 78% increase in revenue year over year. One-day SMS sends drove revenue up by 233%. The Tap-to-Join popup brought big gains in customer acquisition.

Read more →

Frequently Asked Questions(FAQ)

for Listrak

What is Listrak?

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

It is primarily a multi-channel marketing automation platform which drives effective customer engagement across channels such as e-mail, social media, SMS/MMS, mobile, web and direct mail campaigns.

Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.

What is Listrak used for?

Listrak is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Lead Analytics and Campaign Management .

What are the top features of Listrak?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Listrak.

Who uses Listrak?

Listrak is used by Retail, Apparel & Fashion and Consumer Goods among other industries.

What are Listrak alternatives?

Yespo Оmnichannel CDP, PushEngage, ExpertSender and Experiture Marketing Platform are popular alternatives for Listrak.

Where is Listrak located?

Listrak is headquartered at Listrak, 100 West Millport Road, Lititz, PA 17543.
lightning

Peers used Listrak for engagement management and lead analytics

Listrak Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)

Software Failure Risk Guidance

?

for Listrak

Overall Risk Meter

Low Medium High

Top Failure Risks for Listrak

Listrak Inc News

Partnership

Listrak and Rivo Partner to Supercharge Retail Loyalty Programs

Listrak and Rivo have partnered to enhance retail loyalty programs by integrating Rivo's loyalty and referral capabilities with Listrak's marketing automation platform. This collaboration allows retailers to use loyalty data for personalized email and SMS marketing, improving customer retention and engagement. The integration aims to convert one-time buyers into repeat customers by offering a personalized shopping experience.

Partnership

LAFCO Expands Partnership with Listrak to Power Personalized Cross-Channel Customer Communications

LAFCO has expanded its partnership with Listrak to enhance personalized cross-channel customer communications. This expansion supports LAFCO's growth in the fragrance sector by increasing the volume of email and SMS campaigns. Listrak's platform will assist LAFCO in leveraging personalization tools and industry insights to drive e-commerce revenue and market share.

Partnership

Listraks GXP and Klaviyo Now Have a Direct, Seamless Integration

Listrak has announced a seamless integration between its Growth Xcelerator Platform (GXP) and Klaviyo, enhancing campaign management for Klaviyo clients. This integration allows for centralized management of enterprise campaign strategies, leveraging Klaviyo's email templates and GXP's behavioral triggers. The collaboration aims to boost conversion rates, engagement, and revenue by utilizing zero- and first-party data.

Product

Listrak Launches Holiday Resource Center to Power Retailers' "Season of ...

Listrak has launched its "Season of Success: Holiday Resource Center," offering a suite of tools and insights to aid retailers during the 2025 holiday season. This includes a marketing guide, a holiday testing checklist, strategy sessions, and insights from the previous year. The resource center aims to help retailers plan, execute, and optimize their holiday strategies effectively.

Listrak Inc Profile

Company Name

Listrak Inc

Company Website

https://www.listrak.com/

Year Founded

1999

HQ Location

Listrak, 100 West Millport Road, Lititz, PA 17543

Employees

251-500

Social

Financials

PRIVATE