Listrak Overview

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

It is primarily a multi-channel marketing automation platform which drives effective customer engagement across channels such as e-mail, social media, SMS/MMS, mobile, web and direct mail campaigns.

Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.

Cuspera Reviews

13 buyers and buying teams have used Cuspera to assess how well Listrak solved their Marketing Automation needs. Cuspera uses 1733 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Listrak.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Consistency
  • Build Brand Awareness
  • Increase Average Basket Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Lead Analytics , Campaign Management , as the business use cases that they have been most satisfied while using Listrak.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.95/5

Read Reviews (151)

"...The send cadence ranges from 2 days to 180 days...." Case Study Journelle
engaging and following up

4.94/5

Read Reviews (104)

engaging with scheduling & cadence

4.45/5

Read Reviews (11)

Lead Analytics

4.95/5

Read Reviews (36)

"...Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future...." Predictive Personalization Marketing Software
Campaign Management with E-Mail

4.59/5

Read Reviews (33)

"...We use Listrak strictly for email marketing campaigns that are sent to our customers on a monthly basis...." Peer review by Taylor Patton, Email Marketing Manager, Success Continuing Education, Inc.
campaign analytics

2.86/5

Read Reviews (3)

campaign monitoring

3.42/5

Read Reviews (1)

PEER EXPERIENCES
Engagement Management

4.95/5

Read Reviews (151)

"...The send cadence ranges from 2 days to 180 days...." Case Study Journelle
engaging and following up

4.95/5

Read Reviews (104)

engaging with scheduling & cadence

4.95/5

Read Reviews (11)

Lead Analytics

4.95/5

Read Reviews (36)

"...Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future...." Predictive Personalization Marketing Software
Campaign Management with E-Mail

4.59/5

Read Reviews (33)

"...We use Listrak strictly for email marketing campaigns that are sent to our customers on a monthly basis...." Peer review by Taylor Patton, Email Marketing Manager, Success Continuing Education, Inc.
campaign analytics

4.59/5

Read Reviews (3)

campaign monitoring

4.59/5

Read Reviews (1)

45+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1733 insights from peers and experts to help you assess how these Listrak use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland

Nicole Goldberg

Senior Ecommerce Manager

7 For All Mankind

Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. Testimonial By Nicole Goldberg

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell
CUSTOMERS TESTIMONIALS

Naomi Holland

VP Marketing

Robert Graham

Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!

Testimonial By Naomi Holland

Nicole Goldberg

Senior Ecommerce Manager

7 For All Mankind

Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. Testimonial By Nicole Goldberg

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell

Case Studies

COMPANY CASE STUDIES
Case Study Journelle

Listrak creates the online shopping experience in-store for Journelle

Read More
Case Study Hampden

Learn how Hampden increases their ecommerce presence with Listrak

Read More
Case Study Soft Surroundings

Soft Surroundings has seen explosive list growth from implementing GXP with a 468% increase in daily opt-ins since inception of the program.

Read More

Popular Business Setting

for Listrak

Top Industries

  • Retail
  • Apparel & Fashion
  • Consumer Goods

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Peers used Listrak to Increase sales & revenue and Improve ROI

Peer and Expert Opinion on Features

for Listrak

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.59/5

Read Reviews (135)
Templates

3.32/5

Read Reviews (30)
Alerts: popups & Notifications

4.14/5

Read Reviews (30)
Predictive analytics

4.59/5

Read Reviews (24)
Dashboard

3.42/5

Read Reviews (21)
FEATURES RATINGS AND REVIEWS
Personalization

4.59/5

Read Reviews (135)
Templates

3.32/5

Read Reviews (30)
Alerts: popups & Notifications

4.14/5

Read Reviews (30)
Predictive analytics

4.59/5

Read Reviews (24)
Dashboard

3.42/5

Read Reviews (21)

IT and Other Capabilities

for Listrak

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.90/5

Read Reviews (106)
Data Export

3.52/5

Read Reviews (44)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.90/5

Read Reviews (106)
Data Export

3.52/5

Read Reviews (44)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.66/5

Read Reviews (50)
Chat Support

4.45/5

Read Reviews (19)
Phone Support

4.37/5

Read Reviews (15)
24/7 Support

4.35/5

Read Reviews (123)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.66/5

Read Reviews (50)
Chat Support

4.45/5

Read Reviews (19)
Phone Support

4.37/5

Read Reviews (15)
24/7 Support

4.35/5

Read Reviews (123)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)

Software Failure Risk Guidance

?

for Listrak

Overall Risk Meter

Low Medium High

Top Failure Risks for Listrak

Vendor Profile Details

Company Name

Listrak

Company Website

https://www.listrak.com/

Year Founded

1999

HQ Location

Listrak, 100 West Millport Road, Lititz, PA 17543

Employees

251-500

Social

Financials

Private