Listrak Overview

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

It is primarily a multi-channel marketing automation platform which drives effective customer engagement across channels such as e-mail, social media, SMS/MMS, mobile, web and direct mail campaigns.

Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.

Cuspera Reviews

13 buyers and buying teams have used Cuspera to assess how well Listrak solved their Marketing Automation needs. Cuspera uses 1733 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Listrak.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Consistency
  • Build Brand Awareness
  • Increase Average Basket Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Lead Analytics , Campaign Management , as the business use cases that they have been most satisfied while using Listrak.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.95/5

Read Reviews (151)

"...Uncommon Goods has also recently launched Listrak s SMS solution to provide further cross-channel engagement and revenue. ..." Case Study Uncommon Goods
engaging and following up

4.94/5

Read Reviews (104)

"...What types of messages are the most engaging Advanced Retail Segmentation, LifeCycle Grid and Conversion or Purchase History..."
engaging with scheduling & cadence

4.45/5

Read Reviews (11)

"...Set your customized template and cadence one time and let Listrak s artificial intelligence-driven predictive content and personalized product recommendations generate some of your highest performing campaigns. ..."
Lead Analytics

4.95/5

Read Reviews (36)

"...Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future...." Predictive Personalization Marketing Software
Campaign Management with E-Mail

4.59/5

Read Reviews (33)

"...Send photos, gifs or longer text (1,000 characters plus an image) to add a fun and engaging layer to your mobile marketing campaigns. ..." Mobile Marketing Strategies: Using SMS and MMS Together
campaign analytics

2.86/5

Read Reviews (3)

"...Analyze in-depth cross channel engagement, conversion and revenue reporting across campaigns to optimize every journey. ..."
campaign monitoring

3.42/5

Read Reviews (1)

"...List building, list segmentation, automated email campaigns, personalization of email campaigns, tracking your email metrics and campaigns, also has an optional CRM tool but we have not added it yet...."
PEER EXPERIENCES
Engagement Management

4.95/5

Read Reviews (151)

"...Uncommon Goods has also recently launched Listrak s SMS solution to provide further cross-channel engagement and revenue. ..." Case Study Uncommon Goods
engaging and following up

4.95/5

Read Reviews (104)

engaging with scheduling & cadence

4.95/5

Read Reviews (11)

Lead Analytics

4.95/5

Read Reviews (36)

"...Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future...." Predictive Personalization Marketing Software
Campaign Management with E-Mail

4.59/5

Read Reviews (33)

"...Send photos, gifs or longer text (1,000 characters plus an image) to add a fun and engaging layer to your mobile marketing campaigns. ..." Mobile Marketing Strategies: Using SMS and MMS Together
campaign analytics

4.59/5

Read Reviews (3)

campaign monitoring

4.59/5

Read Reviews (1)

45+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1733 insights from peers and experts to help you assess how these Listrak use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

John Coughlin

President

JEGS

When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment. Testimonial By John Coughlin

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell
CUSTOMERS TESTIMONIALS

John Coughlin

President

JEGS

When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment. Testimonial By John Coughlin

Gail Buffington

VP of Marketing & Analytics

Soft Surroundings

We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington

Zack Abbell

VP of Digital and eCommerce

Tula SkinCare

We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. Testimonial By Zack Abbell

Case Studies

COMPANY CASE STUDIES
Case Study JEGS

Learn how JEGS gained both onsite and email success, recognizing a significant increase in onsite conversation rate.

Read More
Case Study TULA Skincare

Learn how TULA has recently achieved record-setting results as many consumers have become more focused on their health and wellness.

Read More
Case Study DTLR VILLA

Learn how Listrak helps DTLR VILLA to grow SMS subscribers.

Read More

Frequently Asked Questions(FAQ)

for Listrak

What is Listrak?

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

What is Listrak used for?

Listrak is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Lead Analytics and Campaign Management .

What are the top features of Listrak?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of Listrak.

Who uses Listrak?

Listrak is used by Retail, Apparel & Fashion and Consumer Goods among other industries.

What are Listrak alternatives?

Acoustic Campaign, ReSci, Mapp Cloud and Sailthru are popular alternatives for Listrak.

Where is Listrak located?

Listrak is headquartered at Listrak, 100 West Millport Road, Lititz, PA 17543.

Popular Business Setting

for Listrak

Top Industries

  • Retail
  • Apparel & Fashion
  • Consumer Goods

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Peers used Listrak to Increase sales & revenue and Improve ROI

Peer and Expert Opinion on Features

for Listrak

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.59/5

Read Reviews (135)
Templates

3.32/5

Read Reviews (30)
Alerts: popups & Notifications

4.14/5

Read Reviews (30)
Predictive analytics

4.59/5

Read Reviews (24)
Dashboard

3.42/5

Read Reviews (21)
FEATURES RATINGS AND REVIEWS
Personalization

4.59/5

Read Reviews (135)
Templates

3.32/5

Read Reviews (30)
Alerts: popups & Notifications

4.14/5

Read Reviews (30)
Predictive analytics

4.59/5

Read Reviews (24)
Dashboard

3.42/5

Read Reviews (21)

IT and Other Capabilities

for Listrak

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.90/5

Read Reviews (106)
Data Export

3.52/5

Read Reviews (44)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.90/5

Read Reviews (106)
Data Export

3.52/5

Read Reviews (44)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.66/5

Read Reviews (50)
Chat Support

4.45/5

Read Reviews (19)
Phone Support

4.37/5

Read Reviews (15)
24/7 Support

4.35/5

Read Reviews (123)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.66/5

Read Reviews (50)
Chat Support

4.45/5

Read Reviews (19)
Phone Support

4.37/5

Read Reviews (15)
24/7 Support

4.35/5

Read Reviews (123)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (69)
Analytics

4.43/5

Read Reviews (135)
Custom Reports

3.88/5

Read Reviews (264)

Software Failure Risk Guidance

?

for Listrak

Overall Risk Meter

Low Medium High

Top Failure Risks for Listrak

Vendor Profile Details

Company Name

Listrak

Company Website

https://www.listrak.com/

Year Founded

1999

HQ Location

Listrak, 100 West Millport Road, Lititz, PA 17543

Employees

251-500

Social

Financials

Private