CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry." - Manish Dhanwani

Peer review evidence (same sources as the product rating summary)

"...We now engage our users every day with personalized, automated campaigns that have significantly reduced churn...." Case Study Beblue
"...Originally published on the CleverTap blogEach of your users is unique and each one reacts differently to your marketing campaigns...." The Mobile Marketer s Guide to Customer Segmentation
"...What i like best from clevertap is its journey feature that can create automatic flow of engagement starting from user onboarding, user purchasing, and prevent user churn...." Peer review by Ikhwan T, myIM3 Product Manager, Telecommunications

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

CleverTap Customer wins, Customer success stories, Case studies

What Are the key features of CleverTap for Customer Engagement?

What benefits does CleverTap offer for Campaign Management?

How can CleverTap optimize your Onboarding Workflow?

How does CleverTap address your Segmentation And Targeting Challenges?

Why is CleverTap the best choice for Personalized Marketing?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV

The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV

The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
 

yufin Doubles High-Value Segment Revenue with Behaviour-Driven Journeys on CleverTap

Yufin increased revenue from high-value segments by implementing behavior-driven journeys using CleverTap's platform, addressing user conversion and re-engagement challenges.

Read on →
 

BEEP Como a Beep aumentou engajamento e converses em sade domiciliar com a CleverTap PT

Beep enhanced its home healthcare engagement and conversions using CleverTap's customer engagement platform. This collaboration focused on delivering non-invasive, educational, and timely communicati...on via their app, avoiding mercantilism in healthcare messaging.

Read on →
 

RecargaPay acelera las conversiones en el onboarding con personalizacin y automatizacin de CleverTap

RecargaPay enhances user onboarding by leveraging CleverTap's personalization and automation capabilities to manage complex customer journeys, improving user engagement across the lifecycle.

Read on →

VieON - Entertainment - Large

Ho Chi Minh City, Vietnam

VieON used CleverTap to unify fragmented user data and personalize content across mobile, web, and Smart TV. The platform enabled real-time analytics and rapid deployment, cutting in-app trigger setu...p from a month to a week. CleverAI-powered segmentation and omnichannel journeys drove a 10% increase in user engagement and a 12% rise in checkout actions. Push notification click-through rates doubled. VieON now delivers tailored experiences that boost retention and loyalty.

Modak - Financial Services - Small

USA

CleverTap helped Modak cut time to first transaction by 42%. Modak used CleverTap to deliver personalized, compliant messaging to parents and kids. Behavioral segmentation and omnichannel journeys in...creased onboarding completion by 40%. Push notification click-through rates rose 2-3x with A/B testing. Modak saw a 19% drop in post-KYC drop-offs and a 15% boost in verification completion.

 

School 4 One - Education - Small

New York, USA

School 4 One used CleverTap to boost teacher engagement in its iPad classroom app. The platform tracked teacher behavior and segmented users, helping identify inactive teachers. CleverTap enabled Sch...ool 4 One to retarget 34% of inactive teachers with push notifications. As a result, the app saw a 10% increase in conversions. The solution provided real-time insights and improved user retention for over 10,000 teachers.

CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions (FAQ)

What buyers ask before choosing CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5

Read Reviews (161)
Analytics

4.91/5

Read Reviews (1049)
Custom Reports

4.68/5

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5

Read Reviews (161)
Analytics

4.91/5

Read Reviews (1049)
Custom Reports

4.68/5

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Awards

CleverTap and Rabbit Rewards win Silver at Thailand MarTech Awards 2026 for real-time, agentic customer engagement

CleverTap and Rabbit Rewards received the Silver award at the Thailand MarTech Awards 2026 for their innovative real-time, agentic customer engagement solution.

Product

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report | Libero Quotidiano.it

CleverTap released its Industry Benchmarks for Mobile Payment Apps report, analyzing data from over 583 million users. The report highlights challenges in user engagement and retention for mobile payment apps and offers metrics and guidelines to optimize app performance. CleverTap aims to help brands enhance user experiences and drive growth through data-backed insights.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic QuadrantTM for ...

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's strengths in hyper-personalization through its CleverAITM Decisioning Engine, which enhances customer engagement by delivering tailored messages at optimal times. The platform's capabilities have driven significant conversion rate improvements across various industries.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights CleverTap's capabilities in hyper-personalization through its CleverAI Decisioning Engine, which enhances customer engagement and conversion rates across various industries. The platform's focus on real-time orchestration and unified intelligence contributes to its market momentum.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D