CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
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Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the cus...tomer success team provided." - Maybelle Cheah

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on CleverTap Use Cases

What benefits does CleverTap offer for Customer Engagement?

What benefits does CleverTap offer for Campaign Management?

How can CleverTap optimize your Onboarding Workflow?

How can CleverTap enhance your Segmentation And Targeting process?

How does CleverTap facilitate Personalized Marketing?

66+ more Business Use Cases

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Maybelle Cheah

Customer Analytics Team Lead

Boost

CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided. Testimonial By Maybelle Cheah
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid

CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Maybelle Cheah

Customer Analytics Team Lead

Boost

CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided. Testimonial By Maybelle Cheah
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid

CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah

Case Studies

Financial Services

CASE STUDY Maya

CleverTap helped Maya, a digital bank in the Philippines, improve user engagement and credit adoption. Maya used CleverTap’s analytics and automation to create dynamic user segments and deliver perso...nalized messages. The platform enabled automated, omnichannel communication and A/B testing for better campaign results. Maya saw a 95% growth in Easy Credit users, doubled credit user retention, and cut loan application turnaround time by 60%.

Entertainment

CASE STUDY Product Madness

CleverTap Gaming helps Product Madness personalize player experiences in their mobile games. The CRM team uses CleverTap variables to control in-game parameters and run real-time A/B tests. They segm...ent players and automate changes to game settings for each group. This approach led to a 1.6% increase in D-28 conversion, a 5.2% increase in D-28 retention, and a 37% increase in organic install rate. Product Madness continues to use CleverTap to boost player engagement and retention.

Consumer Goods

CASE STUDY Rentomojo

CleverTap helped Rentomojo improve push notification performance. Rentomojo faced problems with low push deliverability and reach. CleverTap's Pull Notifications and RenderMax features increased noti...fication reach and engagement. Rentomojo saw a 36% higher reach, a 73% boost in deliverability, and a 26% increase in open rates. CleverTap's analytics and automation supported Rentomojo's growth.

Transportation/Trucking/Railroad

CASE STUDY OurBus

CleverTap helped OurBus gamify its app experience for intercity bus riders. The team used in-app HTML popups to launch interactive campaigns like 'Spin the Wheel' and 'Scratch and Win.' These campaig...ns made coupon codes easy to access and boosted user engagement. OurBus saw a 100% increase in CRM-driven revenue, a 40% rise in campaign engagement, and a 20% improvement in coupon code redemption rates. The solution reduced user drop-offs and made offers more visible.

Internet

CASE STUDY Tradeling

CleverTap helped Tradeling, a leading MENA B2B marketplace, move to an app-first model and improve customer engagement. Tradeling used CleverTap to personalize messages, automate campaigns, and segme...nt users. The platform enabled a 3.7x boost in push notification click-through rates and doubled order conversions through automated journeys. Tradeling also saw a 57% increase in email conversions and gained 4,000 new web app pop-up users monthly. The team now creates campaigns faster and connects better with customers.

Banking

CASE STUDY Axis Bank

CleverTap helped Axis Bank improve digital engagement and boost conversions. The bank used CleverTap’s AI-powered platform to personalize communication for credit card upgrades and personal loan reta...rgeting. They used real-time insights and omnichannel messaging to reach users at the right time. Axis Bank saw a 27% increase in conversions from dropped-off credit card upgrade users. Personal loan click-to-conversion rates rose by 13% on mobile push and 4% on WhatsApp. The bank also reduced cost per subscription for personal loans.

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CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Awards

Consistency You Can Count On: CleverTap Named a G2 Leader Again in 10 Categories

CleverTap has been named a G2 Leader in all 10 categories it entered for the G2 Summer 2025 Reports, including mobile marketing, personalization engines, and marketing analytics. The platform earned over 150 badges, such as Momentum Leader and Best Support, and maintains a 4.6/5 average rating, highlighting sustained customer satisfaction and product excellence in customer engagement solutions.

Product

CleverTap Unveils Promos: API-First End-to-End Loyalty & Rewards Platform

CleverTap launched Promos, an API-first loyalty and rewards platform designed for brands to create, manage, and optimize end-to-end customer loyalty programs. Promos integrates seamlessly with existing systems, supports real-time personalization, and enables brands to deliver targeted offers and rewards across digital channels. This launch strengthens CleverTaps position in customer engagement and retention technology.

Product

CleverTap Launches "Promos" The Industry-First All-In-One Rewards Management Platform - ACN Newswire

CleverTap has launched "Promos," an all-in-one rewards management platform designed to streamline customer engagement and loyalty programs. This industry-first solution enables brands to create, manage, and optimize personalized rewards campaigns within a single platform, enhancing customer retention and lifetime value. The launch strengthens CleverTaps position in the customer engagement software space.

Product

CleverTap launches 'Promos' to streamline brand loyalty and rewards programs

CleverTap has launched Promos, a new solution designed to help brands streamline loyalty and rewards programs. Promos integrates management of cashback, coupons, and loyalty points within CleverTaps customer engagement platform, enabling brands to simplify incentive campaigns and enhance customer retention.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D