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CleverTap: Use-Cases, Insights and Reviews | 2025 Cuspera

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(9315)

Mobile Marketing Platform helping the app marketers to retain user engagement

AI Powered

CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

Segmentation And Targeting
Personalized Marketing
Lifetime Value Management
Communication Management
Loyalty Management
Business Development
Competitive Intelligence

See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve Brand Engagement

See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform." - Arun Kumar

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

Computer Software
Food & Beverages
Financial Services

Popular in

Small Business
Mid Market
Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on CleverTap Use Cases

What solutions does CleverTap provide for Customer Engagement?

CleverTap enables marketers to personalize customer engagement plans, driving growth and retention. It provides real-time analytics and a range of communication channels for personalized engagement. The platform has a limitation in creating campaigns based on phone numbers, requiring manual data manipulation.

"...The app s success comes from engaging a signi cant fraction of teachers per school district...." Case Study School 4 One

Why is CleverTap the best choice for Campaign Management?

Clevertap facilitates campaign management by enabling the creation of personalized and targeted marketing campaigns. These campaigns encompass push notifications, triggered messages, and scheduled offers, driven by advanced behavioral segmentation and data analysis. While the platform offers robust features, limitations exist in customizing dashboards and campaigns for personalization.

"...It allowed us to unify around 3 different platforms we had for analytics & marketing campaigns...." Peer review by Juan F.

What solutions does CleverTap provide for Onboarding?

CleverTap provides comprehensive training and onboarding capabilities to optimize user engagement throughout the customer lifecycle. The platform facilitates personalized onboarding journeys, identifies user behavior patterns, and assists in analyzing user pathways for improved user retention and monetization. However, CleverTap's onboarding process might require users to understand the platform's underlying development logic, which may present challenges for new users.

"...Take onboarding seriously, understand how it can be used, get access to customer support, make sure you maintain events hygiene...." Peer review from Sports

How does CleverTap address your Segmentation And Targeting Challenges?

CleverTap allows for granular user segmentation based on user behavior, enabling the creation of targeted campaigns across various channels. The platform simplifies campaign creation and targeting, empowering marketers to deliver personalized experiences. A limitation is the infrequent refresh rate for some segment types.

"...Some of the points that I'd like to highlight: - Easy setup - Real-time data gathering - Ability to set up campaigns for real-time as well as past behaviour segment's users - Good visual reports...." Peer review by Piyush D, Junior Product Manager, Consumer Electronics

Why is CleverTap the best choice for Personalized Marketing?

66+ more Business Use Cases

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Arun Kumar Head of Digital Marketing Carousell	Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
Natalia Garcia Ocampo Marketing & Growth Director Movii	I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
Elliot Goldwater Director, BD & Partnerships Sendgrid	CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater

CUSTOMERS	TESTIMONIALS
Arun Kumar Head of Digital Marketing Carousell	Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
Natalia Garcia Ocampo Marketing & Growth Director Movii	I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
Elliot Goldwater Director, BD & Partnerships Sendgrid	CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater

Case Studies

Food & Beverages

CASE STUDY Shawarmer

CleverTap helped Shawarmer use RFM-based automated segmentation to improve customer engagement. Shawarmer identified key meal occasions and targeted customers with personalized messages using CleverT...ap’s platform. The team focused on retention by using owned channels like push notifications, app pop-ups, email, and WhatsApp. As a result, Shawarmer saw a 9% increase in overall sales and retained 36% of at-risk customers. The solution helped Shawarmer stand out in a crowded food market in Saudi Arabia.

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CASE STUDY Eatigo

Clever.AI helped Eatigo boost restaurant reservations. Eatigo used CleverTap’s AI-powered recommendation engine to increase conversion rates. The engine suggested restaurants to users who canceled or... abandoned reservations. It also re-engaged users who had not booked in 30 days with personalized offers. Eatigo saw a 2x conversion rate and a 100% increase in gross transactions.

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Internet

CASE STUDY KashKick

CleverTap helped KashKick boost user acquisition and retention with real-time personalization. KashKick used CleverTap’s AI-powered tools and Intellinode feature to create tailored user journeys. Onb...oarding engagement increased by 2.5x. Engaged sessions rose by 36% in one month. Newsletter performance surged by 44%. KashKick saw a 3.7x increase in returning users, 2.3x total user growth, and 4x growth in monthly engagement.

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Financial Services

CASE STUDY Niyo

CleverTap helped Niyo, a fintech company, improve customer experience for international travelers. Niyo used CleverTap to launch international cards with zero forex markup and added travel services i...n their app. CleverTap enabled personalized engagement, advanced automation, and strong security. Niyo saw a 2x boost in click-through rates and a 40% increase in conversion rates. The solution helped Niyo streamline onboarding and adapt to complex financial regulations.

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Computer Software

CASE STUDY myBillbook

CleverTap helped myBillbook boost user engagement and sales. myBillbook used CleverTap to target high-value 'hand-raiser' users and send personalized messages at key moments. The team replaced old dr...ip campaigns with micro moments to identify and engage users more effectively. This led to a 3X increase in high-value users, a 35% rise in revenue from inside sales, and a 15% reply rate on WhatsApp. myBillbook improved customer journeys and drove growth using CleverTap's all-in-one engagement platform.

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Internet

CASE STUDY baz

CleverTap helped baz, a leading super app in Mexico, engage users and reduce churn. baz used CleverTap's all-in-one user engagement platform to unify data and automate campaigns. Personalized push no...tifications doubled new user activation. Churn rate dropped by 28%. Conversion rate increased by 60%, boosting transaction growth. baz improved user experience and scaled engagement with CleverTap.

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CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.

lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Competitors

More CleverTap Alternatives...

CleverTap Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.95/5 ★ Read Reviews (161)
Analytics	4.91/5 ★ Read Reviews (1049)
Custom Reports	4.68/5 ★ Read Reviews (1155)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.95/5 ★ Read Reviews (161)
Analytics	4.91/5 ★ Read Reviews (1049)
Custom Reports	4.68/5 ★ Read Reviews (1155)

CleverTap Integrations

CleverTap integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.40/5 ★

Read Reviews (214)

Data Export

4.17/5 ★

Read Reviews (207)

AppsFlyer

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Wheel of Popups

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Pipedrive

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

ActiveCampaign

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

freshdesk

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for CleverTap

Chatfuel

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Cision Media Monitoring

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Salesforce Marketing Cloud

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Adobe Document Cloud

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Atex Advertising

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Customer 30/07/2025

Niyo Elevates Customer Experience Through Personalized and Intelligent Engagement Powered by Clever.AI

Niyo, a fintech company, enhances customer engagement using CleverTap's platform, achieving a 40% conversion rate and 2% CTR for SMS campaigns. CleverTap's automation and personalization capabilities streamline onboarding and crisis management, improving customer experiences and retention. The collaboration highlights CleverTap's role in Niyo's customer-centric strategy, emphasizing real-time engagement and data-driven insights.

Read more →

Awards 24/06/2025

Consistency You Can Count On: CleverTap Named a G2 Leader Again in 10 Categories

CleverTap has been named a G2 Leader in all 10 categories it entered for the G2 Summer 2025 Reports, including mobile marketing, personalization engines, and marketing analytics. The platform earned over 150 badges, such as Momentum Leader and Best Support, and maintains a 4.6/5 average rating, highlighting sustained customer satisfaction and product excellence in customer engagement solutions.

Read more →

Product 17/06/2025

CleverTap Unveils Promos: API-First End-to-End Loyalty & Rewards Platform

CleverTap launched Promos, an API-first loyalty and rewards platform designed for brands to create, manage, and optimize end-to-end customer loyalty programs. Promos integrates seamlessly with existing systems, supports real-time personalization, and enables brands to deliver targeted offers and rewards across digital channels. This launch strengthens CleverTaps position in customer engagement and retention technology.

Read more →

Product 17/06/2025

CleverTap Launches "Promos" The Industry-First All-In-One Rewards Management Platform - ACN Newswire

CleverTap has launched "Promos," an all-in-one rewards management platform designed to streamline customer engagement and loyalty programs. This industry-first solution enables brands to create, manage, and optimize personalized rewards campaigns within a single platform, enhancing customer retention and lifetime value. The launch strengthens CleverTaps position in the customer engagement software space.

Read more →

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D