CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the cus...tomer success team provided." - Maybelle Cheah

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

CleverTap Customer wins, Customer success stories, Case studies

What Are the key features of CleverTap for Customer Engagement?

How efficiently Does CleverTap manage your Campaign Management?

How can CleverTap enhance your Onboarding process?

What makes CleverTap ideal for Segmentation And Targeting?

How can CleverTap enhance your Personalized Marketing process?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Maybelle Cheah

Customer Analytics Team Lead

Boost
CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided. Testimonial By Maybelle Cheah
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar
CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid
CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Maybelle Cheah

Customer Analytics Team Lead

Boost
CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided. Testimonial By Maybelle Cheah
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar
CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid
CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
 

BloomingWear Achieves a 25% Conversions Surge With Dynamic Personalization on CleverTap

BloomingWear achieved a 25% increase in conversions using CleverTap's dynamic personalization. By leveraging real-time segmentation, A/B testing, and omnichannel engagement, BloomingWear enhanced cus...tomer interactions and reduced drop-offs by 15%. The integration of AI-driven segmentation and predictive modeling enabled tailored campaigns, boosting repeat purchases by 10% and average order value by 12%. CleverTap's platform facilitated personalized, data-driven customer engagement strategies.

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Product Madness: Personalizing Player Experience

Product Madness uses CleverTap to enhance player retention by personalizing experiences through configurable and testable events. Chris Mears, Technical Product Manager at Product Madness, highlights... the benefits of using CleverTap for LiveOps.

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Niyo Elevates Customer Experience Through Personalized and Intelligent Engagement Powered by Clever.AI

Niyo, a fintech company, enhances customer engagement using CleverTap's platform, achieving a 40% conversion rate and 2% CTR for SMS campaigns. CleverTap's automation and personalization capabilities... streamline onboarding and crisis management, improving customer experiences and retention. The collaboration highlights CleverTap's role in Niyo's customer-centric strategy, emphasizing real-time engagement and data-driven insights.

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Tata CLiQ Luxury - E Commerce

Tata CLiQ Luxury faced challenges with scalability and understanding user intent. Their existing marketing processes were slow and inefficient. They needed a solution to improve customer retention an...d engagement. CleverTap provided a marketing automation platform that helped Tata CLiQ Luxury tailor a holistic shopping experience. With CleverTap's TesseractDB, they could handle complex queries and execute campaigns quickly. This led to a 159% boost in revenue through improved multi-channel engagement.

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ZEE5 - Media & Entertainment

ZEE5 faced challenges with operational efficiency and user engagement. They had to create multiple campaign variations for different time zones and lacked advanced analytics. Their previous platform ...also required separate campaigns for Android and iOS. To solve these issues, ZEE5 chose CleverTap for its all-in-one engagement solution. CleverTap's automated segmentation allowed ZEE5 to target users based on language and behavior. This strategy led to a 60% increase in campaign click-through rates (CTR).

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Edenred UAE - Financial Services

Edenred UAE faced challenges with user engagement and support ticket volume. They struggled to create personalized messaging and automate user engagement. Their marketing team was also heavily relian...t on development for in-app notifications. By using CleverTap, they improved user engagement and reduced support tickets by 45%.

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CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Product

CleverTaps Vision for AI-First Design: The Interface of Intent

CleverTap introduces its AI-first design philosophy, the Interface-of-Intent, which focuses on user intent rather than traditional clicks. This approach enhances software interaction by allowing users to express outcomes in plain language, leading to efficient and intuitive workflows. The design emphasizes transparency, manual editability, and modular AI integration, aiming to transform human-computer interaction by making AI a collaborative partner in achieving business goals.

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Executive

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

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Awards

Trust First, Ease Always: CleverTap Earns 149 G2 Badges in Fall 2025

CleverTap received 149 G2 badges in Fall 2025, including Leader in 9 categories and Momentum Leader in 8, highlighting its strong customer trust and ease of use. These badges reflect customer confidence in CleverTap's platform, emphasizing its reliability, ease of setup, and usability. The recognition underscores CleverTap's commitment to providing scalable and simple engagement solutions.

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Awards

Consistency You Can Count On: CleverTap Named a G2 Leader Again in 10 Categories

CleverTap has been named a G2 Leader in all 10 categories it entered for the G2 Summer 2025 Reports, including mobile marketing, personalization engines, and marketing analytics. The platform earned over 150 badges, such as Momentum Leader and Best Support, and maintains a 4.6/5 average rating, highlighting sustained customer satisfaction and product excellence in customer engagement solutions.

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CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D