CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry." - Manish Dhanwani

CleverTap, Onesignal, Airship, Branch linking platform, TrueContext (formerly ProntoForms), etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

CleverTap Customer wins, Customer success stories, Case studies

Why is CleverTap the best choice for Customer Engagement?

What Are the key features of CleverTap for Campaign Management?

How does CleverTap address your Onboarding Challenges?

Why is CleverTap the best choice for Segmentation And Targeting?

What benefits does CleverTap offer for Personalized Marketing?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV
The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell
Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid
CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV
The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell
Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid
CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
 

BEEP Como a Beep aumentou engajamento e converses em sade domiciliar com a CleverTap PT

Beep enhanced its home healthcare engagement and conversions using CleverTap's customer engagement platform. This collaboration focused on delivering non-invasive, educational, and timely communicati...on via their app, avoiding mercantilism in healthcare messaging.

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RecargaPay acelera las conversiones en el onboarding con personalizacin y automatizacin de CleverTap

RecargaPay enhances user onboarding by leveraging CleverTap's personalization and automation capabilities to manage complex customer journeys, improving user engagement across the lifecycle.

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RecargaPay acelera converses no onboarding e escala o engajamento personalizado com CleverTap

RecargaPay enhances user onboarding and personalized engagement using CleverTap's platform, addressing complex financial product journeys and improving customer interactions.

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Tata CLiQ Luxury - E Commerce - e-commerce

Tata CLiQ Luxury faced challenges with scalability and understanding user intent. Their existing marketing processes were slow and inefficient. They needed a solution to improve customer retention an...d engagement. CleverTap provided a marketing automation platform that helped Tata CLiQ Luxury tailor a holistic shopping experience. With CleverTap's TesseractDB, they could handle complex queries and execute campaigns quickly. This led to a 159% boost in revenue through improved multi-channel engagement.

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Boost - Financial Services - Financial Services

CleverTap helped Boost, a leading Malaysian e-wallet, increase its 90-day retention rate by 5x. Boost used CleverTap to analyze user data, create micro-segments, and personalize communications. The p...latform enabled tracking of key metrics like engagement and conversion rates. Boost saw a 2x increase in monthly active users and improved customer lifetime value. Personalized omnichannel messaging and actionable analytics drove these results.

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Wing Bank - Banking - banking

CleverTap’s all-in-one engagement platform helped Wing Bank automate customer communications and gain deep behavioral insights. Wing Bank used advanced analytics and personalized messaging to boost u...ser engagement and product adoption. The bank achieved a 2x improvement in engagement and click rates, a 25% retention rate, and a 20% weekly conversion rate. Automated journeys and scalable personalization increased loan disbursement and repayment. Analytics tools like Funnels and Flows helped optimize customer journeys and drive results.

Read on →

CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Onesignal, Airship, Branch Linking Platform and TrueContext (Formerly ProntoForms) are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic QuadrantTM for ...

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's strengths in hyper-personalization through its CleverAITM Decisioning Engine, which enhances customer engagement by delivering tailored messages at optimal times. The platform's capabilities have driven significant conversion rate improvements across various industries.

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Awards

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights CleverTap's capabilities in hyper-personalization through its CleverAI Decisioning Engine, which enhances customer engagement and conversion rates across various industries. The platform's focus on real-time orchestration and unified intelligence contributes to its market momentum.

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Awards

CleverTap Recognized in the 2025 Gartner Magic Quadrant for Personalization Engines ES

CleverTap has been recognized as a Niche Player in the 2025 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's comprehensive personalization capabilities, which enhance conversion rates and customer engagement. The platform's AI-driven features, such as IntelliNODE and Scribe, cater to various industries, including e-commerce and gaming, supporting real-time personalization and omnichannel marketing.

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Awards

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

Read more →

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D