CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry." - Manish Dhanwani

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

CleverTap Customer wins, Customer success stories, Case studies

What makes CleverTap ideal for Customer Engagement?

Why is CleverTap the best choice for Campaign Management?

What solutions does CleverTap provide for Onboarding?

How does CleverTap facilitate Segmentation And Targeting?

What benefits does CleverTap offer for Personalized Marketing?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV

The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell

Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV

The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell

Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
 

RecargaPay acelera las conversiones en el onboarding con personalizacin y automatizacin de CleverTap

RecargaPay enhances user onboarding by leveraging CleverTap's personalization and automation capabilities to manage complex customer journeys, improving user engagement across the lifecycle.

 

RecargaPay acelera converses no onboarding e escala o engajamento personalizado com CleverTap

RecargaPay enhances user onboarding and personalized engagement using CleverTap's platform, addressing complex financial product journeys and improving customer interactions.

 

Banco Promerica Guatemala Scales Digital Account Openings & Boosts Disbursement by 105% via CleverTap

Banco Promerica Guatemala enhanced its digital account openings and increased disbursements by 105% using CleverTap's customer engagement platform. This strategic implementation aimed to boost digita...l adoption and streamline acquisition processes as the bank expanded its digital services.

PVcomBank - Banking

CleverTap’s all-in-one engagement platform helped PVcomBank boost digital product adoption by 134%. The bank used event tracking and behavioral analytics to understand user actions and reduce drop-of...fs. Automated push and app inbox notifications replaced SMS, saving 24.78 billion VND in marketing costs. PVcomBank also cut average call-center consultation time by 95%. Real-time analytics and personalized messaging improved customer satisfaction and retention.

Shawarmer - Food & Beverages

CleverTap helped Shawarmer use RFM-based automated segmentation to improve customer engagement. Shawarmer identified key meal occasions and targeted customers with personalized messages using CleverT...ap’s platform. The team focused on retention by using owned channels like push notifications, app pop-ups, email, and WhatsApp. As a result, Shawarmer saw a 9% increase in overall sales and retained 36% of at-risk customers. The solution helped Shawarmer stand out in a crowded food market in Saudi Arabia.

HDFC ERGO General Insurance - Insurance

CleverTap helped HDFC ERGO General Insurance boost unassisted health insurance sales on the Here App. The company used real-time segmentation and omnichannel engagement to target users with personali...zed messages. This led to a 3% conversion rate for unassisted health insurance sales and a 10% renewal uptick for private car comprehensive insurance. Health insurance renewals also increased by 3%. HDFC ERGO optimized communication across push notifications, in-app messages, WhatsApp, and native displays to drive results.

CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic QuadrantTM for ...

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's strengths in hyper-personalization through its CleverAITM Decisioning Engine, which enhances customer engagement by delivering tailored messages at optimal times. The platform's capabilities have driven significant conversion rate improvements across various industries.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights CleverTap's capabilities in hyper-personalization through its CleverAI Decisioning Engine, which enhances customer engagement and conversion rates across various industries. The platform's focus on real-time orchestration and unified intelligence contributes to its market momentum.

Awards

CleverTap Recognized in the 2025 Gartner Magic Quadrant for Personalization Engines ES

CleverTap has been recognized as a Niche Player in the 2025 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's comprehensive personalization capabilities, which enhance conversion rates and customer engagement. The platform's AI-driven features, such as IntelliNODE and Scribe, cater to various industries, including e-commerce and gaming, supporting real-time personalization and omnichannel marketing.

Awards

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D