CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform." - Arun Kumar

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on CleverTap Use Cases

How can CleverTap optimize your Customer Engagement Workflow?

How can CleverTap enhance your Campaign Management process?

How can CleverTap optimize your Onboarding Workflow?

How does CleverTap facilitate Segmentation And Targeting?

How can CleverTap enhance your Personalized Marketing process?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell
Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii
I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar
CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell
Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii
I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar
CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah

Case Studies

Consumer Goods

CASE STUDY Swan

CleverTap helped Swan boost user reactivation on its ecommerce app. Swan used smart segmentation to target dormant users and tested different marketing messages. The team used email and push notifica...tions for engagement. Analytics tracked campaign impact at the cohort level. Swan saw a 40% increase in email view rates, a 3% activation rate for dormant users, and 15% of incremental orders came from reactivation campaigns.

Read more →
Construction

CASE STUDY Trade Hounds

CleverTap helped Trade Hounds boost push notification click-through rates by 30%. Trade Hounds needed a better way to engage and retain users. Their old tool was not scalable or easy to use. CleverTa...p's journeys feature let them target user groups based on actions. This made their messaging more personal and effective. As a result, Trade Hounds improved user engagement and app growth.

Read more →

CASE STUDY WinZO

CleverTap helps WinZO use real-time data to improve mobile gaming. WinZO faces the challenge of keeping users engaged and reducing churn. CleverTap lets WinZO quickly analyze user data and act fast t...o guide users. The platform supports push notifications, retargeting, and A/B testing. WinZO uses CleverTap to personalize experiences and offer targeted incentives. This leads to better user retention and higher monthly recurring revenue.

Read more →

CASE STUDY Tata CLiQ

CleverTap helped Tata CLiQ, a leading e-commerce brand, solve slow campaign execution. Tata CLiQ used CleverTap to engage users across many channels. The platform made campaign management faster. Tat...a CLiQ saw a 159% boost in revenue. They also achieved a 4X increase in click-through rates. The solution improved customer engagement and business growth.

Read more →
Retail

CASE STUDY Unifynd

CleverTap helped Unifynd boost offline coupon conversion rates from 5% to 83%. Unifynd, a retail-tech SaaS company, wanted to turn raw data into insights and improve in-store customer experiences. Th...ey used CleverTap for analytics, customer journeys, and segmentation. This enabled Unifynd to create automated campaigns and track coupon conversions. As a result, Unifynd increased sales and improved customer engagement in Indian malls.

Read more →
Internet

CASE STUDY Zedge

CleverTap helped Zedge improve user engagement and campaign performance. Zedge used CleverTap for real-time segmentation, predictive scoring, and event-triggered journeys. The platform enabled visual...ly rich, targeted campaigns and fast A/B testing. Zedge saw a 100%+ increase in campaign click-through rates, a 40% jump in push delivery rates, and a 12% boost in push open rates. Marketing teams now work faster and more independently with live analytics and actionable insights.

Read more →

Video

CleverTap - The All-In-One Engagement Platform!

Video Thumbnail

Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5 ★

Read Reviews (161)
Analytics

4.91/5 ★

Read Reviews (1049)
Custom Reports

4.68/5 ★

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Executive

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Read more →
Product

CleverTaps Vision for AI-First Design: The Interface of Intent

CleverTap introduces its AI-first design philosophy, the Interface-of-Intent, which focuses on user intent rather than traditional clicks. This approach enhances software interaction by allowing users to express outcomes in plain language, leading to efficient and intuitive workflows. The design emphasizes transparency, manual editability, and modular AI integration, aiming to transform human-computer interaction by making AI a collaborative partner in achieving business goals.

Read more →
Awards

Trust First, Ease Always: CleverTap Earns 149 G2 Badges in Fall 2025

CleverTap received 149 G2 badges in Fall 2025, including Leader in 9 categories and Momentum Leader in 8, highlighting its strong customer trust and ease of use. These badges reflect customer confidence in CleverTap's platform, emphasizing its reliability, ease of setup, and usability. The recognition underscores CleverTap's commitment to providing scalable and simple engagement solutions.

Read more →
Customer

Product Madness: Personalizing Player Experience

Product Madness uses CleverTap to enhance player retention by personalizing experiences through configurable and testable events. Chris Mears, Technical Product Manager at Product Madness, highlights the benefits of using CleverTap for LiveOps.

Read more →

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D