CleverTap: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: CleverTap
Brand: CleverTap
Rating: 4.51 (9315 reviews)

4.51 5

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(9315)

Product and Vendor News

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines 11/02/2026
CleverTap Recognized in the 2025 Gartner Magic Quadrant for Personalization Engines ES 27/01/2026
CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement 28/10/2025
CleverTaps Vision for AI-First Design: The Interface of Intent 10/09/2025

Customer stories

Product Business Settings

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Conversion Rate Optimization

Marketing Automation

Email Marketing

Other Demand Generation

CleverTap Product Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

How satisfied the customers are with CleverTap use-cases

Reviews

"I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives." - Natalia Garcia Ocampo

"CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns... that drive retention and revenues." - Elliot Goldwater

CleverTap Customer Insights, Testimonials and Case Studies

How can CleverTap optimize your Customer Engagement Workflow?

CleverTap enables marketers to personalize customer engagement plans, driving growth and retention. It provides real-time analytics and a range of communication channels for personalized engagement. The platform has a limitation in creating campaigns based on phone numbers, requiring manual data manipulation.

"...The two-month Indian Premier League season is a critical period of acquisition and engagement for Dream11...." Case Study Dream11

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How can CleverTap optimize your Campaign Management Workflow?

Clevertap facilitates campaign management by enabling the creation of personalized and targeted marketing campaigns. These campaigns encompass push notifications, triggered messages, and scheduled offers, driven by advanced behavioral segmentation and data analysis. While the platform offers robust features, limitations exist in customizing dashboards and campaigns for personalization.

"...It is great to manage campaigns and drive retention and engagement through CleverTap...." Peer review by Manan Shah, Senior Manager - Digital Campaigns, Angel One

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Why is CleverTap the best choice for Onboarding?

CleverTap provides comprehensive training and onboarding capabilities to optimize user engagement throughout the customer lifecycle. The platform facilitates personalized onboarding journeys, identifies user behavior patterns, and assists in analyzing user pathways for improved user retention and monetization. However, CleverTap's onboarding process might require users to understand the platform's underlying development logic, which may present challenges for new users.

"...It's really helped me identify my bottlenecks in the onboarding process + comprehend different user pathways...." Peer review by Bilal M, Founder, Internet

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How can CleverTap optimize your Segmentation And Targeting Workflow?

CleverTap allows for granular user segmentation based on user behavior, enabling the creation of targeted campaigns across various channels. The platform simplifies campaign creation and targeting, empowering marketers to deliver personalized experiences. A limitation is the infrequent refresh rate for some segment types.

"...Clean interface to identify, segment and target users...." Peer review by Deepro G., Head of Growth & Marketing

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How does CleverTap address your Personalized Marketing Challenges?

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS	TESTIMONIALS
Natalia Garcia Ocampo Marketing & Growth Director Movii	I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
Elliot Goldwater Director, BD & Partnerships Sendgrid	CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
Manish Dhanwani Senior Marketing Manager SonyLIV	The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani

CUSTOMERS	TESTIMONIALS
Natalia Garcia Ocampo Marketing & Growth Director Movii	I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
Elliot Goldwater Director, BD & Partnerships Sendgrid	CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
Manish Dhanwani Senior Marketing Manager SonyLIV	The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani