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Attribution
Attribution Marketing Attribution 4.53 547 reviewer insights
AI powered

Attribution: Marketing Analytics and Full-Funnel Visibility

Attribution | Drive growth with unified marketing data, intelligent insights and smart automation

Attribution helps marketing teams track customer touchpoints and measure marketing impact across channels with marketing analytics. Teams use it to track customer interactions across all marketing channels, gaining full-funnel visibility for e-commerce. They also connect ad spend to real outcomes, allowing for full-funnel marketing attribution and analysis. For example, Attribution gave the customer full-funnel visibility across all marketing channels. They tracked every customer touchpoint and saw true return on ad spend for each channel.

Is Attribution right for your team? Compare with Adobe Marketo Measure (formerly Bizible)

Main focus

Reported results

Typical customer

Mid-size and small companies

93% of customer stories; 22% from information technology and services.

What teams use Attribution for

Explore Attribution use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Marketing Attribution jobs
MyComputerCareer, Fatty15 Main focus
Common use
Bridge
Emerging use
Explo
Emerging use
Also used for
Happy Box, Bridge Account Based Marketing Main focus
Common use
Superfiliate Marketing Data Intelligence
Common use
Advertising campaign management Bridge Search and Social Advertising
Emerging use
Business analysis and decision support Livestorm Business Intelligence
Emerging use
MyComputerCareer Marketing Data Intelligence
Emerging use
Feedback analysis and measurement Happy Box Customer Feedback Management
Emerging use
Fatty15 Marketing Data Intelligence
Emerging use

Other use cases

"Main focus" marks the two jobs the product is used for most often.

Attribution capabilities

Explore Attribution capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses Attribution

IndustriesAggregated usage insights
Marketing and Advertising: 31%Information Technology and Services: 19%Computer Software: 16%Consumer Goods: 11%Retail: 7%Other industries: 16%
  • Other industries16%
Company sizeAggregated usage insights
Small business: 52%Mid-market: 39%Enterprise: 9%
  • Small business52%
  • Mid-market39%
  • Enterprise9%

Attribution customer stories

Results reported in published case studies.

MyComputerCareer

Education · Medium
−51% cost per lead

Attribution helped MyComputerCareer, an IT training school, track $5M in annual ad spend across multiple channels and agencies. The platform connected ad platforms to their CRM, revealing...

Attribution helped MyComputerCareer, an IT training school, track $5M in annual ad spend across multiple channels and agencies. The platform connected ad platforms to their CRM, revealing which agency drove real enrollments. Intero Digital's campaigns achieved a 51% reduction in cost per lead and a 55% drop in spend while maintaining lead volume. Attribution exposed a 40% higher lead-to-show rate for Intero Digital compared to another agency. This data-driven approach let MyComputerCareer optimize marketing spend and agency partnerships for better student enrollments.

Read the story → Source: attributionapp.com ↗

Happy Box

Consumer Goods · Small

Attribution helped Happy Box, a Canadian gifting company, solve their marketing data trust issues. Before Attribution, they struggled to match Meta and Google ad results with real Shopify...

Attribution helped Happy Box, a Canadian gifting company, solve their marketing data trust issues. Before Attribution, they struggled to match Meta and Google ad results with real Shopify sales. After integrating Attribution, they tracked every customer touchpoint and saw which channels truly drove revenue. In Q4 2024, they achieved 76% sales growth and sold out 1,000+ units of their Holiday Box in four weeks. Their total sales grew 61% in 2025, and they built their 2026 investment plan on reliable data.

Read the story → Source: attributionapp.com ↗

Bridge

Financial Services · Medium

Bridge used Attribution to analyze $41,701 in monthly Google Ads spend across 30+ campaigns. Only three campaigns generated most of the qualified leads, while over fifteen produced zero c...

Bridge used Attribution to analyze $41,701 in monthly Google Ads spend across 30+ campaigns. Only three campaigns generated most of the qualified leads, while over fifteen produced zero conversions. Attribution revealed that niche keywords like "hotel financing" and "minority business loans" had high conversion rates. Bridge paused underperforming campaigns and focused budget on top performers. This shift improved lead quality and reduced wasted ad spend.

Read the story → Source: attributionapp.com ↗

Fatty15

Consumer Goods · Small
8.94% conversion

Attribution helped Fatty15, a lean DTC brand, double their paid marketing budget for 2025. The platform unified fragmented marketing data and enabled accurate conversion tracking across c...

Attribution helped Fatty15, a lean DTC brand, double their paid marketing budget for 2025. The platform unified fragmented marketing data and enabled accurate conversion tracking across channels. Fatty15 saved over $200,000 per year by avoiding in-house data hires and cut implementation time by 6-8 months. Attribution revealed Microsoft Ads had an 8.94% conversion rate and enabled smarter budget allocation. Fatty15 now uses data-driven insights to scale efficiently while maintaining positive cash flow.

Read the story → Source: attributionapp.com ↗

Happy Box

Consumer Goods · Small

Attribution helped Happy Box achieve 61% sales growth in 2025 compared to 2024. The company gained full-funnel visibility across Meta, Google Ads, email, organic, and social channels. Hap...

Attribution helped Happy Box achieve 61% sales growth in 2025 compared to 2024. The company gained full-funnel visibility across Meta, Google Ads, email, organic, and social channels. Happy Box used Attribution to track every customer touchpoint and compare true ROAS across all channels. This led to a record-breaking holiday season with 76% sales growth in Q4 and over 1,000 units of their top Holiday Box sold out in 4 weeks. The data enabled confident budget allocation and long-term investment planning.

Read the story → Source: attributionapp.com ↗

MyComputerCareer

Education · Medium
−51% cost per lead

Attribution helped MyComputerCareer cut cost per lead by 51% on Facebook campaigns. The platform connected ad spend to real enrollment outcomes, tracking leads from first click to program...

Attribution helped MyComputerCareer cut cost per lead by 51% on Facebook campaigns. The platform connected ad spend to real enrollment outcomes, tracking leads from first click to program sign-up. MyComputerCareer gained full-funnel visibility across $5M+ in annual ad spend. They reduced monthly Facebook spend by 55% while keeping lead volume steady. Intero Digital's campaigns saw a 15.1% lead-to-show rate and 51% lower cost per enrollment. Real-time data let the team adjust campaigns quickly for better results.

Read the story → Source: attributionapp.com ↗
All Attribution customer stories →

Attribution activities

From 547 reviewer insights.

Mentioned most

Rated highest and lowest

Compare Attribution

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Integrations

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Attribution News

Product

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

CTM has launched new integrations with Google LSA, Reddit Ads, LinkedIn Ads, and Genius Monkey to enhance marketing attribution and streamline customer engagement. These integrations provide a unified view of the customer journey, allowing businesses to connect marketing performance with customer interactions, optimize campaigns, and improve ROI.

Read more →
Partnership

Attribution Named Twilio Segment??s Go-To Partner for Marketing Auditability: A New Era of Revenue Visibility Begins at SIGNAL 2025

Attribution has been named a Preferred Partner by Twilio Segment, enhancing marketing auditability with its multi-touch attribution platform. This partnership allows for co-selling and integration with Segment, offering real-time CAC tracking and campaign efficiency insights. Rocket Lawyer's case study highlighted the platform's impact on growth performance. The integration supports Salesforce, HubSpot, and major ad platforms, providing rapid deployment and actionable insights.

Read more →
Partnership

Announcing Our Twilio Segment Preferred Partnership Game-Changer for Attribution & Twilio Segment

Attributionapp.com has been named a Preferred Partner by Twilio Segment, joining Amplitude as recommended platforms for attribution and analytics. This partnership enhances Segment's capabilities by providing real-time multi-touch attribution, enabling businesses to track every channel and conversion path. The collaboration allows for zero-lift implementation and board-ready metrics, transforming customer data into actionable insights. Rocket Lawyer's integration of Attribution with Segment exemplifies the partnership's impact, improving channel clarity and cross-functional alignment.

Read more →
Partnership

Attribution App Named One of Two Preferred Partners by Twilio Segment, Solidifying Leadership in Marketing Attribution - PR.com

Attribution has been named one of only two preferred partners by Twilio Segment, enhancing its position in marketing attribution software. This partnership recognizes Attribution's advanced analytics capabilities and integration strength within the Twilio Segment ecosystem, offering marketers improved data-driven insights and streamlined attribution workflows.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Attribution

What is Attribution?

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability. Its funnel conversion and revenue tracking software offers marketers a dashboard snapshot of campaigns, advertising costs and ROI.

Attribution is designed to calculate true ROI or return on ad spend (ROAS), It collects all campaign spending data from the user’s advertising platforms. It can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.

Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.

What is Attribution used for?

Attribution is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Advertisement, Channel Marketing and Account Management .

What are the top features of Attribution?

SEM, Dashboard and SEO are some of the top features of Attribution.

Who uses Attribution?

Attribution is used by Marketing And Advertising, Information Technology And Services and Computer Software among other industries.

What are Attribution alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and AppsFlyer are popular alternatives for Attribution.

Where is Attribution located?

Attribution is headquartered at 145 Corte Madera Town Center #445C.

Attribution Profile

Company Name

Attribution

Company Website

https://www.attributionapp.com/

HQ Location

145 Corte Madera Town Center #445C

Employees

1-10

Social

Linkedin

Financials

PRIVATE