Attribution Overview

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability. Its funnel conversion and revenue tracking software offers marketers a dashboard snapshot of campaigns, advertising costs and ROI.

Attribution is designed to calculate true ROI or return on ad spend (ROAS), It collects all campaign spending data from the user’s advertising platforms. It can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.

Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.

Cuspera Reviews

32 buyers and buying teams have used Cuspera to assess how well Attribution solved their Marketing Attribution needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using Attribution.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Launch New Products
  • Improve Visibility
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Channel Marketing , Account Management , as the business use cases that they have been most satisfied while using Attribution.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Offline

4.86/5

Read Reviews (49)

"...The addition of integrations for major advertising partners is an added benefit...."
Channel Marketing with Offline and Omnichannel

4.87/5

Read Reviews (18)

"...Unify marketing performance for broadcast campaigns alongside digital channels and offline marketing...." Solution B2C
Account Management

4.80/5

Read Reviews (16)

"...Show Revenue Accountability Prove your marketing organization is more than a cost center. ..." Solution B2B CMO s
PEER EXPERIENCES
Advertisement with Offline

4.86/5

Read Reviews (49)

"...The addition of integrations for major advertising partners is an added benefit...." Peer review by Administrator
Channel Marketing with Offline and Omnichannel

4.87/5

Read Reviews (18)

"...Unify marketing performance for broadcast campaigns alongside digital channels and offline marketing...." Solution B2C
Account Management

4.80/5

Read Reviews (16)

"...Show Revenue Accountability Prove your marketing organization is more than a cost center. ..." Solution B2B CMO s

27+ more Business Use Cases

Our AI advisor, Wyz, harnessed 547 insights from peers and experts to help you assess how these Attribution use cases fit your Marketing Attribution needs.

Frequently Asked Questions(FAQ)

for Attribution

What is Attribution?

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability. Its funnel conversion and revenue tracking software offers marketers a dashboard snapshot of campaigns, advertising costs and ROI.

What is Attribution used for?

Attribution is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Advertisement, Channel Marketing and Account Management .

What are the top features of Attribution?

SEM, Dashboard and SEO are some of the top features of Attribution.

Who uses Attribution?

Attribution is used by Marketing And Advertising, Information Technology And Services and Computer Software among other industries.

What are Attribution alternatives?

LeadsRX, Adobe Marketo Measure (Formerly Bizible), AppsFlyer and LiveRamp are popular alternatives for Attribution.

Where is Attribution located?

Attribution is headquartered at 145 Corte Madera Town Center #445C.

Popular Business Setting

for Attribution

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Attribution to Improve ROI and Increase sales & revenue

Peer and Expert Opinion on Features

for Attribution

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

4.49/5

Read Reviews (18)
Dashboard

3.86/5

Read Reviews (13)
SEO

4.65/5

Read Reviews (8)
FEATURES RATINGS AND REVIEWS
SEM

4.49/5

Read Reviews (18)
Dashboard

3.86/5

Read Reviews (13)
SEO

4.65/5

Read Reviews (8)

IT and Other Capabilities

for Attribution

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.52/5

Read Reviews (24)
Data Import

3.89/5

Read Reviews (26)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.52/5

Read Reviews (24)
Data Import

3.89/5

Read Reviews (26)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.31/5

Read Reviews (22)
Chat Support

3.01/5

Read Reviews (3)
Email Support

1.58/5

Read Reviews (1)
Phone Support

1.58/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.31/5

Read Reviews (22)
Chat Support

3.01/5

Read Reviews (3)
Email Support

1.58/5

Read Reviews (1)
Phone Support

1.58/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.22/5

Read Reviews (6)
Analytics

4.61/5

Read Reviews (71)
Custom Reports

4.45/5

Read Reviews (56)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.22/5

Read Reviews (6)
Analytics

4.61/5

Read Reviews (71)
Custom Reports

4.45/5

Read Reviews (56)

Software Failure Risk Guidance

?

for Attribution

Overall Risk Meter

Low Medium High

Top Failure Risks for Attribution

Vendor Profile Details

Company Name

Attribution

HQ Location

145 Corte Madera Town Center #445C

Employees

1-10

Social

Financials

Private