Customer stories

Product Business Settings

Attribution is popular in Marketing And Advertising, Information Technology And Services, and Computer Software industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Live Chat
Demand Side Platform
Cross Channel Advertising
Search and Social Advertising

Attribution Product Overview

Attribution is a marketing attribution software designed to deliver actionable insights across B2B, SaaS, e-commerce, and marketplaces. It helps businesses understand the impact of their marketing efforts by accurately tracking and analyzing customer interactions. With a focus on optimizing marketing budgets, Attribution provides detailed reports that align with financial goals. This tool is trusted by over 1,000 companies for its reliability in offering precise attribution data. A standout feature is its ability to dive deep into attribution mechanics, ensuring that every marketing dollar is effectively utilized.

How satisfied the customers are with Attribution use-cases

Reviews

"...We are now able to see which marketing channels is generating the most revenue and consequently adjust our strategy...." Peer review by Noémie C, Co-Founder & CMO, Marketing and Advertising

Attribution Customer Insights, Testimonials and Case Studies

How efficiently Does Attribution manage your Channel Marketing?

How efficiently Does Attribution manage your Account Management?

How can Attribution enhance your Forecasting process?

What is Attribution?

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability. Its funnel conversion and revenue tracking software offers marketers a dashboard snapshot of campaigns, advertising costs and ROI.

Attribution is designed to calculate true ROI or return on ad spend (ROAS), It collects all campaign spending data from the user’s advertising platforms. It can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.

Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.

What is Attribution used for?

Attribution is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Advertisement, Channel Marketing and Account Management .

What are the top features of Attribution?

SEM, Dashboard and SEO are some of the top features of Attribution.

Who uses Attribution?

Attribution is used by Marketing And Advertising, Information Technology And Services and Computer Software among other industries.

What are Attribution alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and AppsFlyer are popular alternatives for Attribution.

Where is Attribution located?

Attribution is headquartered at 145 Corte Madera Town Center #445C.

32 buyers and buying teams have used Cuspera to assess how well Attribution solved their Marketing Attribution needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Superfiliate - Marketing And Advertising - Medium

Superfiliate integrated Attribution to help enterprise customers connect influencer marketing data to full-funnel analytics. The integration saved customers 20 hours per month on manual reporting. Br...ands using Superfiliate saw a 40% increase in conversion rate. Superfiliate expanded their target market to companies with up to $400M ARR. The solution eliminated data silos and improved engagement and retention.

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Fatty15 - Consumer Goods - Small

Attribution helped Fatty15, a lean DTC brand, consolidate fragmented marketing data and track conversions across channels. The platform saved them $200k+ per year per data hire and cut 6-8 months off... implementation time. Fatty15 doubled their paid marketing budget for 2025, using Attribution’s analytics to reveal a 1,647.68% ROAS from influencer channels and an 8.94% conversion rate on Microsoft ads. The solution enabled smarter budget allocation and efficient scaling while maintaining positive cash flow.

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ClickUp - Computer Software

Attribution helped ClickUp grow from $4M to $150M in ARR in three years. ClickUp used Attribution to track every user journey and optimize marketing spend. The platform gave ClickUp full-funnel insig...hts and real-time CAC tracking. ClickUp saved about $500k by not building an in-house attribution model. They ramped ad spend from $0 to $4M per month in 14 months. Customer payback period improved by 9 months compared to industry standard.

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Livestorm - Computer Software

Attribution’s marketing insights helped Livestorm triple their ROAS in one year. Livestorm used Attribution to see every step of the customer journey and find high-value marketing channels. They elim...inated underperforming ads, saving over $360,000 a year and 240 hours of manual analysis. Livestorm improved their LTV:CAC by 3x and cut monthly ad spend by 80%. Attribution’s dashboard let them track all campaigns and optimize spend for better results.

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Superfiliate - Marketing And Advertising

Superfiliate used Attribution to help enterprise customers connect influencer marketing data to their full marketing analytics. The integration automated data syncing and added new API endpoints for ...campaign data and ROI analysis. Customers now save 20 hours per month on manual reporting. Superfiliate expanded its target market to include companies with up to $400M ARR. Brands using Superfiliate saw a 40% increase in conversion rate and improved engagement and retention.

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Explo - Computer Software

Attribution helped Explo, a Series A SaaS company, save 240 hours each year by unifying marketing data. Explo improved ROAS and decreased CAC by using Attribution’s multi-touch attribution software. ...The platform gave Explo full visibility into campaign performance and customer journeys. Explo cut annual marketing costs by 20% compared to other solutions. The team now makes better budget decisions and justifies spend with clear data.

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lightning

Peers used Attribution for advertisement and channel marketing

Attribution Competitors

Attribution Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.22/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (71)
Custom Reports

4.45/5 ★

Read Reviews (56)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.22/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (71)
Custom Reports

4.45/5 ★

Read Reviews (56)

Attribution Integrations

Attribution integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.52/5 ★

Read Reviews (24)
Data Import

3.89/5 ★

Read Reviews (26)

Livechat

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Stackadapt

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Quora Ads

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Attribution

Overall Risk Meter

Low Medium High

Top Failure Risks for Attribution

Attribution News

Partnership
 

Attribution Named Twilio Segment??s Go-To Partner for Marketing Auditability: A New Era of Revenue Visibility Begins at SIGNAL 2025

Attribution has been named a Preferred Partner by Twilio Segment, enhancing marketing auditability with its multi-touch attribution platform. This partnership allows for co-selling and integration with Segment, offering real-time CAC tracking and campaign efficiency insights. Rocket Lawyer's case study highlighted the platform's impact on growth performance. The integration supports Salesforce, HubSpot, and major ad platforms, providing rapid deployment and actionable insights.

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Partnership
 

Announcing Our Twilio Segment Preferred Partnership Game-Changer for Attribution & Twilio Segment

Attributionapp.com has been named a Preferred Partner by Twilio Segment, joining Amplitude as recommended platforms for attribution and analytics. This partnership enhances Segment's capabilities by providing real-time multi-touch attribution, enabling businesses to track every channel and conversion path. The collaboration allows for zero-lift implementation and board-ready metrics, transforming customer data into actionable insights. Rocket Lawyer's integration of Attribution with Segment exemplifies the partnership's impact, improving channel clarity and cross-functional alignment.

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Partnership
 

Attribution App Named One of Two Preferred Partners by Twilio Segment, Solidifying Leadership in Marketing Attribution - PR.com

Attribution has been named one of only two preferred partners by Twilio Segment, enhancing its position in marketing attribution software. This partnership recognizes Attribution's advanced analytics capabilities and integration strength within the Twilio Segment ecosystem, offering marketers improved data-driven insights and streamlined attribution workflows.

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Attribution Profile

Company Name

Attribution

Company Website

https://www.attributionapp.com/

HQ Location

145 Corte Madera Town Center #445C

Employees

1-10

Social

Linkedin

Financials

PRIVATE