Adobe Marketo Measure (formerly Bizible) Overview
Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.
This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.
It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Business Priorities
Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using Adobe Marketo Measure (formerly Bizible).
Use Cases
Peers recommend Channel Marketing , Campaign Management , Account Management , as the business use cases that they have been most satisfied while using Adobe Marketo Measure (formerly Bizible).
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Channel Marketing |
4.87/5 ★ |
"...It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels...." Peer review by Ian M., Internet |
| Campaign Management |
4.89/5 ★ |
"...Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation...." Peer review by Consultant in Marketing |
| campaign analytics |
4.78/5 ★ |
"...Bizible is currently only used by the digital team, whereas the rest of the team uses standard SFDC campaign reporting and attribution via an SFDC app called Magic Robot...." Peer review by Alex Schutte, Principal Digital Marketing Strategist, Paycor |
| campaign monitoring |
4.68/5 ★ |
"...Ability to create custom campaign tracking for attribution...." Peer review by Employee in Marketing |
| Account Management |
4.86/5 ★ |
"...Almost every ABM tool review was glowingly positive...." Account-Based Marketing Software & Tools |
| PEER EXPERIENCES | |
|---|---|
| Channel Marketing |
4.87/5 ★ |
"...It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels...." Peer review by Ian M., Internet |
|
| Campaign Management |
4.89/5 ★ |
"...Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation...." Peer review by Consultant in Marketing |
|
| campaign analytics |
4.89/5 ★ |
| campaign monitoring |
4.89/5 ★ |
| Account Management |
4.86/5 ★ |
"...Almost every ABM tool review was glowingly positive...." Account-Based Marketing Software & Tools |
|
42+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1617 insights from peers and experts to help you assess how these Adobe Marketo Measure (formerly Bizible) use cases fit your Marketing Attribution needs.
Frequently Asked Questions(FAQ)
for Adobe Marketo Measure (formerly Bizible)
What is Adobe Marketo Measure (formerly Bizible)?
What is Adobe Marketo Measure (formerly Bizible) used for?
What are the top features of Adobe Marketo Measure (formerly Bizible)?
Who uses Adobe Marketo Measure (formerly Bizible)?
What are Adobe Marketo Measure (formerly Bizible) alternatives?
Where is Adobe Marketo Measure (formerly Bizible) located?
Popular Business Setting
for Adobe Marketo Measure (formerly Bizible)
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Adobe Marketo Measure (formerly Bizible) to Improve ROI and Increase sales & revenue
Adobe Marketo Measure (formerly Bizible) Alternatives
Peer and Expert Opinion on Features
for Adobe Marketo Measure (formerly Bizible)
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (42) |
| SEM | Read Reviews (34) |
| Personalization | Read Reviews (28) |
| Calculator | Read Reviews (15) |
| Predictive scoring | Read Reviews (8) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (42) |
| SEM | Read Reviews (34) |
| Personalization | Read Reviews (28) |
| Calculator | Read Reviews (15) |
| Predictive scoring | Read Reviews (8) |
IT and Other Capabilities
for Adobe Marketo Measure (formerly Bizible)
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (244) |
| Data Export | Read Reviews (63) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (244) |
| Data Export | Read Reviews (63) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (8) |
| Phone Support | Read Reviews (6) |
| Chat Support | Read Reviews (12) |
| 24/7 Support | Read Reviews (114) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (8) |
| Phone Support | Read Reviews (6) |
| Chat Support | Read Reviews (12) |
| 24/7 Support | Read Reviews (114) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
Software Failure Risk Guidance
?for Adobe Marketo Measure (formerly Bizible)
Overall Risk Meter
Top Failure Risks for Adobe Marketo Measure (formerly Bizible)
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
IPO
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