Adobe Marketo Measure (formerly Bizible) Overview
Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.
This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.
It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Business Priorities
Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using Adobe Marketo Measure (formerly Bizible).
Use Cases
Peers recommend Channel Marketing , Campaign Management , Account Management , as the business use cases that they have been most satisfied while using Adobe Marketo Measure (formerly Bizible).
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Channel Marketing |
4.87/5 ★ |
"...We can finally report on omni-channel marketing attribution...." Peer review by Mark H., ExaGrid Systems |
| Campaign Management |
4.89/5 ★ |
"...The difference between one Keyword's performance and another is the most vital part of a successful PPC Campaign and Bizible reports show this...." Peer review by Bill F., Marketing and Advertising |
| campaign analytics |
4.78/5 ★ |
"...The difference between one Keyword's performance and another is the most vital part of a successful PPC Campaign and Bizible reports show this...." Peer review by Bill F., Marketing and Advertising |
| campaign monitoring |
4.68/5 ★ |
"...Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation...." Peer review by Consultant in Marketing |
| Account Management |
4.86/5 ★ |
"...Its modern, touchpoint-based data model sets it apart and sets you up for lead-based and account-based marketing success...." Bizible Revenue Attribution |
| PEER EXPERIENCES | |
|---|---|
| Channel Marketing |
4.87/5 ★ |
"...We can finally report on omni-channel marketing attribution...." Peer review by Mark H., ExaGrid Systems |
|
| Campaign Management |
4.89/5 ★ |
"...The difference between one Keyword's performance and another is the most vital part of a successful PPC Campaign and Bizible reports show this...." Peer review by Bill F., Marketing and Advertising |
|
| campaign analytics |
4.89/5 ★ |
| campaign monitoring |
4.89/5 ★ |
| Account Management |
4.86/5 ★ |
"...Its modern, touchpoint-based data model sets it apart and sets you up for lead-based and account-based marketing success...." Bizible Revenue Attribution |
|
42+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1617 insights from peers and experts to help you assess how these Adobe Marketo Measure (formerly Bizible) use cases fit your Marketing Attribution needs.
Frequently Asked Questions(FAQ)
for Adobe Marketo Measure (formerly Bizible)
What is Adobe Marketo Measure (formerly Bizible)?
What is Adobe Marketo Measure (formerly Bizible) used for?
What are the top features of Adobe Marketo Measure (formerly Bizible)?
Who uses Adobe Marketo Measure (formerly Bizible)?
What are Adobe Marketo Measure (formerly Bizible) alternatives?
Where is Adobe Marketo Measure (formerly Bizible) located?
Popular Business Setting
for Adobe Marketo Measure (formerly Bizible)
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Adobe Marketo Measure (formerly Bizible) to Improve ROI and Increase sales & revenue
Adobe Marketo Measure (formerly Bizible) Alternatives
Peer and Expert Opinion on Features
for Adobe Marketo Measure (formerly Bizible)
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (42) |
| SEM | Read Reviews (34) |
| Personalization | Read Reviews (28) |
| Calculator | Read Reviews (15) |
| Predictive scoring | Read Reviews (8) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (42) |
| SEM | Read Reviews (34) |
| Personalization | Read Reviews (28) |
| Calculator | Read Reviews (15) |
| Predictive scoring | Read Reviews (8) |
IT and Other Capabilities
for Adobe Marketo Measure (formerly Bizible)
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (244) |
| Data Export | Read Reviews (63) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (244) |
| Data Export | Read Reviews (63) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (8) |
| Phone Support | Read Reviews (6) |
| Chat Support | Read Reviews (12) |
| 24/7 Support | Read Reviews (114) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (8) |
| Phone Support | Read Reviews (6) |
| Chat Support | Read Reviews (12) |
| 24/7 Support | Read Reviews (114) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
Software Failure Risk Guidance
?for Adobe Marketo Measure (formerly Bizible)
Overall Risk Meter
Top Failure Risks for Adobe Marketo Measure (formerly Bizible)
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
IPO
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