Adobe Marketo Measure (formerly Bizible) Overview

Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.

Use Cases

Customers recommend Channel Marketing, Campaign Management, Account Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Measure (formerly Bizible).

Other use cases:

  • Engagement Management
  • Advertisement
  • Training & Onboarding
  • Generation Of New Leads
  • Conversion Management
  • Helpdesk Management
  • Digital Marketing
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Adobe Marketo Measure (formerly Bizible).

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
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Adobe Marketo Measure (formerly Bizible) Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe Marketo Measure (formerly Bizible)'s features include Dashboard, SEM, Personalization, etc. and Adobe Marketo Measure (formerly Bizible) support capabilities include Email Support, Phone Support, AI Powered, etc. also Adobe Marketo Measure (formerly Bizible) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...But by being able to understand which content is most effective, which accounts are engaging in meaningful ways, which opportunity stages certain channels affect the most helps bring ease to all your marketing decisions...." Peer review by Chris S., Internet

Adobe Marketo Measure (formerly Bizible), Adjust, PixelMe, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe Marketo Measure (formerly Bizible)

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Adobe Marketo Measure (formerly Bizible) is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Adobe Marketo Measure (formerly Bizible) Use Cases

How does Adobe Marketo Measure (formerly Bizible) facilitate Channel Marketing?

How does Adobe Marketo Measure (formerly Bizible) address your Campaign Management Challenges?

How can Adobe Marketo Measure (formerly Bizible) enhance your Account Management process?

What makes Adobe Marketo Measure (formerly Bizible) ideal for Engagement Management?

42+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Frequently Asked Questions(FAQ)

for Adobe Marketo Measure (formerly Bizible)

What is Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.

It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.

What is Adobe Marketo Measure (formerly Bizible) used for?

Adobe Marketo Measure (formerly Bizible) is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Channel Marketing, Campaign Management and Account Management .

What are the top features of Adobe Marketo Measure (formerly Bizible)?

Dashboard, SEM and Personalization are some of the top features of Adobe Marketo Measure (formerly Bizible).

Who uses Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure (formerly Bizible) is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Measure (formerly Bizible) alternatives?

Adjust, PixelMe, Calibermind and Attribution are popular alternatives for Adobe Marketo Measure (formerly Bizible).

Where is Adobe Marketo Measure (formerly Bizible) located?

Adobe Marketo Measure (formerly Bizible) is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.
lightning

Peers used Adobe Marketo Measure (formerly Bizible) for channel marketing and campaign management

Adobe Marketo Measure (formerly Bizible) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (17)
Analytics

4.62/5 ★

Read Reviews (200)
Custom Reports

3.74/5 ★

Read Reviews (265)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (17)
Analytics

4.62/5 ★

Read Reviews (200)
Custom Reports

3.74/5 ★

Read Reviews (265)

Adobe Marketo Measure (formerly Bizible) Integrations

Adobe Marketo Measure (formerly Bizible) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.79/5 ★

Read Reviews (244)
Data Export

2.79/5 ★

Read Reviews (63)

Few API Integrations for Adobe Marketo Measure (formerly Bizible)

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Adobe Marketo Measure (formerly Bizible)

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Measure (formerly Bizible)

Adobe Inc. News

Adobe ( ADBE ) Launches Agent Orchestrator to Scale AI - Powered Marketing

Adobe has launched Agent Orchestrator, a tool designed to enhance AI-powered marketing capabilities.

24/03/2025 - source

Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses - Adobe

Adobe Express and Box are working together to provide creative and AI tools for businesses.

09/12/2024 - source

Adobe and AWS unite to redefine AI-driven customer engagement - eMarketer

Adobe and AWS collaborate to enhance AI-driven customer engagement.

08/12/2024 - source

Adobe Inc. Feeds

Adobe: Positioned for Growth Amidst Competitive Challenges with Strong Q4 Performance ...

Adobe shows strong Q4 performance and potential in Generative AI, positioning for growth despite competitive challenges.

05/12/2024 - source

Adobe to Announce Q4 and FY2024 Earnings Results on December 11 - Business Wire

Adobe will announce its Q4 and FY2024 earnings results on December 11.

02/12/2024 - source

Adobe Inc. Profile

Company Name

Adobe Inc.

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

SERIES A