Product Business Settings

Adobe Marketo Measure (formerly Bizible) is popular in Computer Software, Marketing And Advertising, and Information Technology And Services industries and is widely used by Mid Market, Enterprise, and Small Business.

Adobe Marketo Measure (formerly Bizible) Product Overview

Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.

How satisfied the customers are with Adobe Marketo Measure (formerly Bizible) use-cases

Reviews

"...SFDC native Insights into PPC data (Adwords and soon Linkedin), account level engagement scoring, all manner of attribution modeling...." Peer review by Mitchell H., AskNicely

Adobe Marketo Measure (formerly Bizible) Customer Insights, Testimonials and Case Studies

What makes Adobe Marketo Measure (formerly Bizible) ideal for Channel Marketing?

How does Adobe Marketo Measure (formerly Bizible) facilitate Campaign Management?

What makes Adobe Marketo Measure (formerly Bizible) ideal for Account Management?

What makes Adobe Marketo Measure (formerly Bizible) ideal for Engagement Management?

What is Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.

It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.

What is Adobe Marketo Measure (formerly Bizible) used for?

Adobe Marketo Measure (formerly Bizible) is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Channel Marketing, Campaign Management and Account Management .

What are the top features of Adobe Marketo Measure (formerly Bizible)?

Dashboard, SEM and Personalization are some of the top features of Adobe Marketo Measure (formerly Bizible).

Who uses Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure (formerly Bizible) is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Measure (formerly Bizible) alternatives?

Adjust, Calibermind, Attribution and AppsFlyer are popular alternatives for Adobe Marketo Measure (formerly Bizible).

Where is Adobe Marketo Measure (formerly Bizible) located?

Adobe Marketo Measure (formerly Bizible) is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

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Peers used Adobe Marketo Measure (formerly Bizible) for channel marketing and campaign management

Adobe Marketo Measure (formerly Bizible) Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (17)
Analytics

4.62/5

Read Reviews (200)
Custom Reports

3.74/5

Read Reviews (265)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (17)
Analytics

4.62/5

Read Reviews (200)
Custom Reports

3.74/5

Read Reviews (265)

Adobe Marketo Measure (formerly Bizible) Integrations

Adobe Marketo Measure (formerly Bizible) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Few API Integrations for Adobe Marketo Measure (formerly Bizible)

Software Failure Risk Guidance

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for Adobe Marketo Measure (formerly Bizible)

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Measure (formerly Bizible)

Adobe Inc. News

M&A
 

SEO Community Reacts To Adobes Semrush Acquisition

Adobe has acquired Semrush, marking a significant milestone in the SEO industry. This acquisition highlights the growing importance of SEO platforms, especially as they adapt to AI-driven changes. The SEO community views this as a validation of the sector's value. Concerns about pricing and product integration remain, but the move aligns with Adobe's focus on enterprise solutions.

Product
 

Adobe launches Firefly Boards globally with new AI video models and features

Adobe launches Firefly Boards globally with new AI video models and features

Partnership
 

LTIMindtree and Adobe launch AI - led marketing unit BlueVerse CraftStudio

LTIMindtree and Adobe have launched BlueVerse CraftStudio, an AI-led marketing unit aimed at enhancing marketing operations. This collaboration integrates Adobe's AI-powered tools, such as Creative Cloud and Firefly Services, with LTIMindtree's marketing expertise. The initiative aims to streamline marketing processes, improve campaign effectiveness, and reduce time-to-market by over 50%, thus supporting revenue generation and efficiency for clients.

Product
 

Adobe growth through AI and subscription

Adobe's Q2 2025 results show strong growth driven by its creative and experience cloud platforms and the adoption of generative AI tools like Firefly. The company launched the LLM Optimizer in June 2025, enhancing brand visibility and customer engagement. Subscription revenue, particularly from Creative Cloud and Document Cloud, continues to drive sustainability and long-term growth.

Adobe Inc. Profile

Company Name

Adobe Inc.

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A