Adobe Marketo Measure (formerly Bizible) Overview

Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.

It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using Adobe Marketo Measure (formerly Bizible).

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Channel Marketing , Campaign Management , Account Management , as the business use cases that they have been most satisfied while using Adobe Marketo Measure (formerly Bizible).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Channel Marketing

4.87/5

Read Reviews (69)

"...It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels...."
Campaign Management

4.89/5

Read Reviews (59)

"...Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation...."
campaign analytics

4.78/5

Read Reviews (10)

"...Bizible is currently only used by the digital team, whereas the rest of the team uses standard SFDC campaign reporting and attribution via an SFDC app called Magic Robot...."
campaign monitoring

4.68/5

Read Reviews (8)

"...Ability to create custom campaign tracking for attribution...."
Account Management

4.86/5

Read Reviews (50)

"...Almost every ABM tool review was glowingly positive...." Account-Based Marketing Software & Tools
PEER EXPERIENCES
Channel Marketing

4.87/5

Read Reviews (69)

"...It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels...." Peer review by Ian M., Internet
Campaign Management

4.89/5

Read Reviews (59)

"...Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation...." Peer review by Consultant in Marketing
campaign analytics

4.89/5

Read Reviews (10)

campaign monitoring

4.89/5

Read Reviews (8)

Account Management

4.86/5

Read Reviews (50)

"...Almost every ABM tool review was glowingly positive...." Account-Based Marketing Software & Tools

42+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1617 insights from peers and experts to help you assess how these Adobe Marketo Measure (formerly Bizible) use cases fit your Marketing Attribution needs.

Based on peer insights

Cuspera recommends Adobe Marketo Measure (formerly Bizible) for

Use Cases Channel Marketing , Campaign Management , Account Management
Features Dashboard, SEM, Personalization
Business Priorities Improve ROI, Increase Sales & Revenue, Acquire Customers
Industries Computer Software, Marketing And Advertising, Information Technology And Services

Frequently Asked Questions(FAQ)

for Adobe Marketo Measure (formerly Bizible)

What is Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

What is Adobe Marketo Measure (formerly Bizible) used for?

Adobe Marketo Measure (formerly Bizible) is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Channel Marketing, Campaign Management and Account Management .

What are the top features of Adobe Marketo Measure (formerly Bizible)?

Dashboard, SEM and Personalization are some of the top features of Adobe Marketo Measure (formerly Bizible).

Who uses Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure (formerly Bizible) is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Measure (formerly Bizible) alternatives?

Attribution, Full Circle Insights, AppsFlyer and Adjust are popular alternatives for Adobe Marketo Measure (formerly Bizible).

Where is Adobe Marketo Measure (formerly Bizible) located?

Adobe Marketo Measure (formerly Bizible) is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

Popular Business Setting

for Adobe Marketo Measure (formerly Bizible)

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Adobe Marketo Measure (formerly Bizible) to Improve ROI and Increase sales & revenue

Peer and Expert Opinion on Features

for Adobe Marketo Measure (formerly Bizible)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

2.20/5

Read Reviews (42)
SEM

4.48/5

Read Reviews (34)
Personalization

4.11/5

Read Reviews (28)
Calculator

4.64/5

Read Reviews (15)
Predictive scoring

4.61/5

Read Reviews (8)
FEATURES RATINGS AND REVIEWS
Dashboard

2.20/5

Read Reviews (42)
SEM

4.48/5

Read Reviews (34)
Personalization

4.11/5

Read Reviews (28)
Calculator

4.64/5

Read Reviews (15)
Predictive scoring

4.61/5

Read Reviews (8)

IT and Other Capabilities

for Adobe Marketo Measure (formerly Bizible)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.79/5

Read Reviews (244)
Data Export

2.79/5

Read Reviews (63)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.79/5

Read Reviews (244)
Data Export

2.79/5

Read Reviews (63)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.67/5

Read Reviews (8)
Phone Support

4.55/5

Read Reviews (6)
Chat Support

4.54/5

Read Reviews (12)
24/7 Support

4.36/5

Read Reviews (114)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.67/5

Read Reviews (8)
Phone Support

4.55/5

Read Reviews (6)
Chat Support

4.54/5

Read Reviews (12)
24/7 Support

4.36/5

Read Reviews (114)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (17)
Analytics

4.62/5

Read Reviews (200)
Custom Reports

3.74/5

Read Reviews (265)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (17)
Analytics

4.62/5

Read Reviews (200)
Custom Reports

3.74/5

Read Reviews (265)

Software Failure Risk Guidance

?

for Adobe Marketo Measure (formerly Bizible)

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Measure (formerly Bizible)

Vendor Profile Details

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

IPO