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AppsFlyer vs Adjust: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppsFlyer vs. Adjust is based on a specific set of business needs and context. The comparison uses 4949 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppsFlyer and Adjust

AppsFlyer, Adjust, Kochava, Adobe Marketo Measure (formerly Bizible), etc., belong to a category of solutions that help Marketing Attribution. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppsFlyer covers Engagement Management, Advertisement with Mobile, Campaign Management with Mobile, Social Media Management with Social Media, etc.

Adjust focuses on Engagement Management with Mobile, Advertisement with Mobile, Campaign Management with Mobile, Competitive Intelligence with Mobile, etc.

"Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now ...have the opportunity to access and manage user data directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. " - Abdala Pineda

"Adjust has allowed us to grow and spread across more channels, whether that’s social, search, or other digital channels. " - Sebastien Damas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppsFlyer

Focus area

Software Failure Risk

  • low

logo Adjust

Focus area

Adjust is better than AppsFlyer for

Software Failure Risk

  • low

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

The Mobile Measurement Company | Adjust

Age

2011

2012

Financials

SERIES D

SERIES E

Business Need

Total Processes
(we found evidences for)

70

62

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media




communication management

sending & publishing communications

tracking & monitoring communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management

identify target customers


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management


sales document management


performance management


influencer marketing


rating and review management



Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • See 12 more

Top Channels

Channels Used

  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more
  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting