Google Attribution Overview

Google Attribution offers conversion totals, a unified digital performance view, and customer journeys. Features include data-driven attribution reports, model comparisons, and conversion paths.

Use Cases

Customers recommend Advertisement, Digital Marketing, Social Media Management, as the business use cases that they have been most satisfied with while using Google Attribution.

Other use cases:

  • Direct Marketing
  • Contract Management
  • Referral Management
  • Product Marketing
  • Channel Marketing
  • Engagement Management
  • Sending & Publishing Communications
See all use cases See less use cases

Business Priorities

Launch New Products and Acquire Customers are the most popular business priorities that customers and associates have achieved using Google Attribution.

Other priorities:

  • Improve Brand Engagement
  • Improve Efficiency
  • Increase Sales & Revenue
See all business priorities See less business priorities

Google Attribution Use-Cases and Business Priorities: Customer Satisfaction Data

Google Attribution works with different mediums / channels such as Offline. and Social Media.

Google Attribution's features include SEM. and Google Attribution support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Google Attribution analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We can now see what ads are really reaching our target audience thus improving our marketing efforts and promoting business growth...." Peer review by Bella M, Intern, Internet

Google Attribution, Adobe Marketo Measure (formerly Bizible), Adjust, PixelMe, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Attribution

Top Industries

  • Education
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Google Attribution is popular in Education, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Large Enterprise.

Google Attribution Customer wins, Customer success stories, Case studies

11 buyers and buying teams have used Cuspera to assess how well Google Attribution solved their Marketing Attribution needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

NATO signs major Google deal to ensure secure sovereign cloud

NATO has partnered with Google to implement a secure sovereign cloud solution. This collaboration aims to enhance data security and sovereignty for NATO's digital infrastructure.

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NightCafe Studio Leverages Google Cloud to Power AI Art Creation for 25 Million Users with a Four - Person Team

NightCafe Studio uses Google Cloud's managed services like Firebase, Cloud Run, and Vertex AI to support its AI art platform for 25 million users. This case study highlights how NightCafe, with a tea...m of four, efficiently manages vast data and processes, focusing on innovation rather than infrastructure. Google Cloud's infrastructure underpins NightCafe's scalable and reliable service.

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Transportation awards Google major contract after OneGov deal

The Department of Transportation awarded Google a five-year contract worth up to $89 million for its Workspace software suite. This deal, facilitated by Google's OneGov agreement with the General Ser...vices Administration, offers significant discounts and includes cloud-native apps and AI tools. The contract marks a significant win for Google in the government sector, traditionally dominated by Microsoft's 365 suite.

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Vidio - Entertainment

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

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SOMIN - Information Technology And Services

SOMIN uses Gemini 2.5 Pro on Google Cloud to speed up marketing analysis and idea generation. The platform cuts campaign planning and creative analysis time from days to just 13 minutes. SOMIN now me...ets strict SLAs, delivering client analysis within 24 hours. Their AI delivers 3x more accurate clickthrough rate predictions. Time spent on campaign planning, pitching, and creative analysis is reduced by up to 12 times.

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Shieldbase AI - Information Technology And Services

Shieldbase AI uses Vertex AI and Model Garden on Vertex AI from Google Cloud to deploy and fine-tune AI models in minutes. The platform helps customers connect data sources and use AI for reporting, ...search, and workflow automation. Google Cloud reduces model deployment and fine-tuning from days or weeks to minutes, and AI inferences run in seconds. Internal search and report generation now take milliseconds, boosting business speed and performance. Shieldbase AI empowers a lean team to deliver customer AI projects quickly while controlling costs.

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lightning

Peers used Google Attribution for advertisement and digital marketing

Google Attribution Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (1)
Analytics

3.99/5 ★

Read Reviews (38)
Custom Reports

3.68/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (1)
Analytics

3.99/5 ★

Read Reviews (38)
Custom Reports

3.68/5 ★

Read Reviews (26)

Software Failure Risk Guidance

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for Google Attribution

Top Failure Risks for Google Attribution

Google LLC News

Product

Google Ads To Resurrect Website Optimizer

Google Ads is reportedly reviving the Website Optimizer tool, previously known as Google Optimize, which was discontinued in September 2023. The new tool is expected to be integrated under the Reporting tab in Google Ads, requiring Google Ads access and admin permissions for linked Google Analytics properties. If no GA4 property exists, the tool will automatically create one.

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Partnership

AWS and Google Team Up to Simplify Your Multi-Cloud Connectivity

AWS and Google Cloud have launched a new multicloud networking service, enhancing cross-cloud connectivity with private, high-speed links. This service simplifies data movement between platforms, offering managed, cloud-native experiences and eliminating the need for manual coordination. Salesforce is an early adopter, using the service to unify data for AI and analytics.

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Company

Sundar Pichai says Google will start building data centers in space, powered by the sun, in 2027

Google plans to construct solar-powered data centers in space by 2027, as announced by CEO Sundar Pichai.

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Partnership

Asiacell announces partnership with Google Cloud to bring AI-powered productivity tools, including Google Workspace, to Iraq

Asiacell partners with Google Cloud to introduce AI-powered productivity tools, including Google Workspace, to Iraq. This collaboration marks Asiacell as the first telecom operator in Iraq to offer Google Cloud's solutions, aiming to enhance digital transformation for businesses and educational institutions. The partnership was announced at MWC Doha 2025, highlighting a significant step in Iraq's digital economy.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A