Google Attribution Overview

This is a summary of the comprehensive capabilities and benefits of Google Attribution based on over 110 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Google Attribution, belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Google Attribution is right for your needs? Our Cuspera AI engine can evaluate how Google Attribution fits your specific business needs, industry, and context. Get your personalized assessment report today.

Google Attribution supports business activities such as:

  • Advertisement
  • Digital Marketing
  • Social Media Management
  • Direct Marketing
  • Contract Management

Google Attribution can help you with many business goals, such as Launch New Products, Acquire Customers, Improve Brand Engagement, Improve Efficiency, and Increase Sales & Revenue. It can help manage these activities if you use Offline and Social Media for these needs. As a solution, Google Attribution's capabilities include SEM.

Google Attribution Education Vertical is its biggest customer base.

Reviews

"...AMP ads and landing pages for a better mobile user experience. ..." The Ultimate Guide to Dominating Google Ads in 2019

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Google Attribution solved their Marketing Attribution needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Launch New Products and Acquire Customers are the most popular business priorities peers achieved using Google Attribution.

Other priorities:

  • Improve Brand Engagement
  • Improve Efficiency
  • Increase Sales & Revenue
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Digital Marketing , Social Media Management , as the business use cases that they have been most satisfied while using Google Attribution.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Offline

4.18/5 ★

Read Reviews (10)

"...AMP ads and landing pages for a better mobile user experience. ..." The Ultimate Guide to Dominating Google Ads in 2019
Digital Marketing

4.23/5 ★

Read Reviews (3)

"...It s likely that you already use Google Analytics and possibly Google AdWords in your digital marketing plan...." 5 Marketing Attribution Tools that are Perfect for Small Businesses
Social Media Management with Social Media

4.03/5 ★

Read Reviews (2)

"...Up Social media analytics are essential to your performance as a social media manager...." Social Media Analytics: The Definitive Guide [2019]
social media analytics

3.76/5 ★

Read Reviews (1)

"...This helps you drill down to meaningful business and reputation metrics, along with Google Social Reports introduced in the last couple of years to define which social media channels drive traffic to your site. ..."
PEER EXPERIENCES
Advertisement with Offline

4.18/5 ★

Read Reviews (10)

"...AMP ads and landing pages for a better mobile user experience. ..." The Ultimate Guide to Dominating Google Ads in 2019
Digital Marketing

4.23/5 ★

Read Reviews (3)

"...It s likely that you already use Google Analytics and possibly Google AdWords in your digital marketing plan...." 5 Marketing Attribution Tools that are Perfect for Small Businesses
Social Media Management with Social Media

4.03/5 ★

Read Reviews (2)

"...Up Social media analytics are essential to your performance as a social media manager...." Social Media Analytics: The Definitive Guide [2019]
social media analytics

4.03/5 ★

Read Reviews (1)

7+ more Business Use Cases

Our AI advisor, Wyz, harnessed 110 insights from peers and experts to help you assess how these Google Attribution use cases fit your Marketing Attribution needs.

Based on peer insights

Cuspera recommends Google Attribution for

Use Cases Advertisement , Digital Marketing , Social Media Management
Medium Offline, Social Media
Features SEM
Business Priorities Launch New Products, Acquire Customers, Improve Brand Engagement
Industries Education, Marketing And Advertising, Internet

Popular Business Setting

for Google Attribution

Top Industries

  • Education
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Peers used Google Attribution to Launch new products and Acquire customers

Peer and Expert Opinion on Features

for Google Attribution

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

4.60/5 ★

Read Reviews (11)
FEATURES RATINGS AND REVIEWS
SEM

4.60/5 ★

Read Reviews (11)

IT and Other Capabilities

for Google Attribution

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.06/5 ★

Read Reviews (7)
Data Export

2.09/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.06/5 ★

Read Reviews (7)
Data Export

2.09/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.69/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.69/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (1)
Analytics

3.99/5 ★

Read Reviews (38)
Custom Reports

3.68/5 ★

Read Reviews (26)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (1)
Analytics

3.99/5 ★

Read Reviews (38)
Custom Reports

3.68/5 ★

Read Reviews (26)

Software Failure Risk Guidance

?

for Google Attribution

Top Failure Risks for Google Attribution

Vendor Profile Details

Company Name

Google

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A