Nielsen Attribution Overview
This is a summary of the comprehensive capabilities and benefits of Nielsen Attribution based on over 107 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Nielsen Attribution, belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Nielsen Attribution is right for your needs? Our Cuspera AI engine can evaluate how Nielsen Attribution fits your specific business needs, industry, and context. Get your personalized assessment report today.
Nielsen Attribution supports business activities such as:
- Channel Marketing
- Media Planning
- Lead Analytics
- Digital Marketing
- Advertisement
Nielsen Attribution can help you with many business goals, such as Improve ROI.
Nielsen Attribution Computer Software Vertical is its biggest customer base.
Reviews
"...Optimizing spend by marketing channels and using attribution data for planning/forecasting...." Peer review by Administrator
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Nielsen Attribution solved their Marketing Attribution needs. Cuspera uses 107 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Business Priorities
Improve ROI is the most popular business priority peers achieved using Nielsen Attribution.
Use Cases
Peers recommend Channel Marketing , Media Planning , Lead Analytics , as the business use cases that they have been most satisfied while using Nielsen Attribution.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Channel Marketing |
4.34/5 ★ |
"...Optimizing spend by marketing channels and using attribution data for planning/forecasting...." Peer review by Administrator |
| Media Planning |
4.16/5 ★ |
"...The tool has also helped us with media planning helping to determine optimal spend levels at a tactical level and across channels...." Peer review by User |
| Lead Analytics |
3.88/5 ★ |
"...Visual IQ, a Nielsen company, is the leading marketing intelligence software provider...." Peer review |
| PEER EXPERIENCES | |
|---|---|
| Channel Marketing |
4.34/5 ★ |
"...Optimizing spend by marketing channels and using attribution data for planning/forecasting...." Peer review by Administrator |
|
| Media Planning |
4.16/5 ★ |
"...The tool has also helped us with media planning helping to determine optimal spend levels at a tactical level and across channels...." Peer review by User |
|
| Lead Analytics |
3.88/5 ★ |
"...Visual IQ, a Nielsen company, is the leading marketing intelligence software provider...." Peer review |
|
7+ more Business Use Cases
Our AI advisor, Wyz, harnessed 107 insights from peers and experts to help you assess how these Nielsen Attribution use cases fit your Marketing Attribution needs.
Popular Business Setting
for Nielsen Attribution
Top Industries
- Computer Software
- Marketing and Advertising
- Financial Services
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Peers used Nielsen Attribution to Improve ROI
IT and Other Capabilities
for Nielsen Attribution
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16) |
| Data Export | Read Reviews (7) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16) |
| Data Export | Read Reviews (7) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (11) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (11) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (18) |
| Custom Reports | Read Reviews (18) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (18) |
| Custom Reports | Read Reviews (18) |
Software Failure Risk Guidance
?for Nielsen Attribution
Top Failure Risks for Nielsen Attribution
Vendor Profile Details
Company Name
Nielsen
Company Website
https://www.nielsen.com/HQ Location
Employees
10001+
Social
Financials
IPO
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