Customer stories

Product Business Settings

Funnel is popular in Marketing And Advertising, Information Technology And Services, and Retail industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Marketing Automation
Cross Channel Advertising
E-Commerce Platform
Marketing Attribution

Funnel Product Overview

Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

How satisfied the customers are with Funnel use-cases

Reviews

"Funnel is like an electric car, cause it runs smoothly and takes me a step into the future." - Rebecca Dahl
"With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes." - Juriën Calis

Funnel Customer Insights, Testimonials and Case Studies

How efficiently Does Funnel manage your Competitive Intelligence?

How efficiently Does Funnel manage your Campaign Management?

How efficiently Does Funnel manage your Social Media Analytics?

How does Funnel address your Channel Marketing Challenges?

What is Funnel?

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.

Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.

What is Funnel used for?

Funnel is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Funnel?

Dashboard, SEM and Calculator are some of the top features of Funnel.

Who uses Funnel?

Funnel is used by Marketing And Advertising, Information Technology And Services and Retail among other industries.

What are Funnel alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Funnel.

Where is Funnel located?

Funnel is headquartered at Drottninggatan 89, Stockholm, SE.

15 buyers and buying teams have used Cuspera to assess how well Funnel solved their Marketing Data Intelligence needs. Cuspera uses 1490 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Funnel testimonial

Rebecca Dahl

Performance Marketing Specialist

Åhlens
Funnel is like an electric car, cause it runs smoothly and takes me a step into the future. Testimonial By Rebecca Dahl
Funnel testimonial

Juriën Calis

Havas Media Group
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis
Funnel testimonial

Shan Zehua

Digital Specialist

Bluebird Media
There aren't many easy ways to mix and match data. Yet Funnel excels in that. Testimonial By Shan Zehua
CUSTOMERS TESTIMONIALS
Funnel testimonial

Rebecca Dahl

Performance Marketing Specialist

Åhlens
Funnel is like an electric car, cause it runs smoothly and takes me a step into the future. Testimonial By Rebecca Dahl
Funnel testimonial

Juriën Calis

Havas Media Group
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis
Funnel testimonial

Shan Zehua

Digital Specialist

Bluebird Media
There aren't many easy ways to mix and match data. Yet Funnel excels in that. Testimonial By Shan Zehua

Basic-Fit - Health, Wellness And Fitness

Funnel helped Basic-Fit, a leading European fitness company, improve its marketing data management. Basic-Fit used Funnel to set up marketing data transfers 10 times faster than other options. The im...plementation was completed 8 weeks quicker than before. Centralized reporting helped Basic-Fit control costs and support its low-cost, high-value mission. Funnel’s easy-to-use platform and strong support made marketing more efficient for Basic-Fit.

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Publicis Sweden - Marketing And Advertising - Very Large

Funnel helped Publicis Sweden cut report preparation time by 90% for selected clients. The agency now manages data from over 3,000 sources and 25+ API connections. Funnel made advanced reporting acce...ssible to more team members, removing the need for deep technical skills. Standard media dashboards for new clients are built in just 30 minutes. Publicis Sweden can now focus more on data analysis and client strategy, boosting agility and client satisfaction.

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Babyshop - Retail

Funnel helped Babyshop automate marketing data collection and reporting. Before Funnel, Babyshop's marketing team manually downloaded reports from 15 platforms, limiting insights and causing extra wo...rk. With Funnel, they now have full reporting coverage and can analyze customer lifetime value and profitability. The marketing team can manage and transform data without SQL, freeing the data team from manual tasks. This improved Babyshop's ability to make smart marketing decisions.

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AppsFlyer - Marketing And Advertising

Funnel helped AppsFlyer bring all their business and marketing data into one place. This made it easy for teams to see data and make decisions faster. AppsFlyer saved a lot of time by not having to c...ombine data by hand. Reports are now almost real-time, helping teams use their marketing budget better. AppsFlyer’s teams now focus on strategy instead of manual work, leading to better results.

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Limango - Retail

Funnel helped Limango cut their cost per lead by up to 20%. Limango used Funnel to automate data collection and reporting for their META ads. This automation saved manual work and let the team focus ...on analyzing their media strategy. They set up a process to exclude low-performing products from ad feeds. As a result, Limango improved budget allocation and scaled up META as a customer acquisition channel.

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Havas Media Netherlands - Marketing And Advertising

Funnel helped Havas Media Netherlands automate marketing data collection and reporting. The team faced slow, manual processes and limited data exports with their old solution. Funnel enabled fast con...nections to all client marketing platforms and flexible data exports every 6 hours. The onboarding was quick and support was responsive. Havas Media NL now spends less time on manual tasks and more time on high-value activities like custom dashboards and deeper analysis. Their clients benefit from near real-time data and better campaign insights.

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Funnel - Your Marketing Data Hub

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Peers used Funnel for advertisement and competitive intelligence

Funnel Competitors

Funnel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (133)
Custom Reports

4.32/5 ★

Read Reviews (400)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (133)
Custom Reports

4.32/5 ★

Read Reviews (400)

Funnel Integrations

Funnel integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.43/5 ★

Read Reviews (306)
Data Export

4.37/5 ★

Read Reviews (152)

Klaviyo

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ActiveCampaign

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ShipStation

4.71 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Funnel

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Proof

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Funnel

Overall Risk Meter

Low Medium High

Top Failure Risks for Funnel

Funnel.io News

Product
 

Funnel launches free version of its marketing data hub

Funnel has launched a free version of its marketing data hub, enabling businesses of all sizes to connect, store, and organize marketing data seamlessly. This new offering aims to democratize access to data-driven marketing tools, traditionally available only to large corporations, by providing an automated, reliable, and easy-to-use platform. The free plan supports marketers in optimizing their strategies without requiring coding skills or large budgets.

Read more →
Product
 

Funnel Dashboards Launch Provides Seamless New Visualization Potential

Funnel has launched Funnel Dashboards, a new visualization feature that enhances data exploration for marketers. It offers quick, reliable insights without complex BI features, allowing seamless performance presentation to stakeholders. Available globally, it supports marketers in managing data from multiple platforms, reinforcing Funnel's position as a leading marketing intelligence solution.

Read more →
Product
 

involve . me Launches First - Ever Conversational AI Agent for Funnel Creation

Involve.me has launched its AI Agent, the first conversational AI for funnel creation, in beta. This tool allows users to build and customize sales and marketing funnels using simple English prompts. It integrates with involve.me's drag-and-drop editor, offering a hybrid approach to funnel design. The AI Agent is available to all involve.me users at no extra cost, supporting multiple large language models for flexibility.

Read more →
Product
 

Funnel now powered with leading Generative AI - PR Newswire

Funnel has integrated advanced Generative AI into its offerings, enhancing its capabilities.

Read more →

Funnel.io Profile

Company Name

Funnel.io

Company Website

https://funnel.io/

HQ Location

Drottninggatan 89, Stockholm, SE

Employees

201-500

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Financials

SERIES C