Funnel Overview

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.

Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.

Cuspera Reviews

15 buyers and buying teams have used Cuspera to assess how well Funnel solved their Marketing Data Intelligence needs. Cuspera uses 1490 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities peers achieved using Funnel.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Grow Market Share
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Competitive Intelligence , Campaign Management , as the business use cases that they have been most satisfied while using Funnel.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media

4.88/5

Read Reviews (111)

"...Choosing the best performing advertising platforms can be troublesome, but it s also the key to success...." Case Study trivago
Competitive Intelligence with Social Media

4.93/5

Read Reviews (37)

"...With software integrations to over 400 advertising and marketing data sources, and having developed powerful data mapping tools, Funnel allows business users to collect, transform, and feed accurate data into any selected data warehousing, business intelligence or visualisation software in a highly automated fashion. ..." Stockholm-based martech startup Funnel raises 7 million
Campaign Management

4.23/5

Read Reviews (36)

"...If you look at what a campaign manager spends their time doing, they probably spend 30-40% of it on reporting...." Case Study Social Lab Group
campaign analytics

3.61/5

Read Reviews (14)

"...Cost data upload into Google Analytics is now much easierWe centralize all our marketing campaign dashboards into Google Analytics...."
PEER EXPERIENCES
Advertisement with Social Media

4.88/5

Read Reviews (111)

"...Choosing the best performing advertising platforms can be troublesome, but it s also the key to success...." Case Study trivago
Competitive Intelligence with Social Media

4.93/5

Read Reviews (37)

"...With software integrations to over 400 advertising and marketing data sources, and having developed powerful data mapping tools, Funnel allows business users to collect, transform, and feed accurate data into any selected data warehousing, business intelligence or visualisation software in a highly automated fashion. ..." Stockholm-based martech startup Funnel raises 7 million
Campaign Management

4.23/5

Read Reviews (36)

"...If you look at what a campaign manager spends their time doing, they probably spend 30-40% of it on reporting...." Case Study Social Lab Group
campaign analytics

4.23/5

Read Reviews (14)

34+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1490 insights from peers and experts to help you assess how these Funnel use cases fit your Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Brittany Joiner

Elastic

Funnel is the best thing that has happened to my role. If I ever get a new job else where I will make sure it is in my contract that we get Funnel Testimonial By Brittany Joiner

Juriën Calis

Havas Media Group

With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis

Rebecca Dahl

Performance Marketing Specialist

Åhlens

Funnel is like an electric car, cause it runs smoothly and takes me a step into the future. Testimonial By Rebecca Dahl
CUSTOMERS TESTIMONIALS

Brittany Joiner

Elastic

Funnel is the best thing that has happened to my role. If I ever get a new job else where I will make sure it is in my contract that we get Funnel Testimonial By Brittany Joiner

Juriën Calis

Havas Media Group

With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis

Rebecca Dahl

Performance Marketing Specialist

Åhlens

Funnel is like an electric car, cause it runs smoothly and takes me a step into the future. Testimonial By Rebecca Dahl

Case Studies

COMPANY CASE STUDIES
Case Study trivago

trivago streamlines their reporting process with the help of funnel

Read More
Case Study Havas Group

Havas Media France achieved higher productivity with funnel

Read More
Case Study FREE NOW

Learn How FREE NOW Scales their marketing efforts with Funnel

Read More

Frequently Asked Questions(FAQ)

for Funnel

What is Funnel?

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

What is Funnel used for?

Funnel is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Funnel?

Dashboard, SEM and Calculator are some of the top features of Funnel.

Who uses Funnel?

Funnel is used by Marketing And Advertising, Information Technology And Services and Retail among other industries.

What are Funnel alternatives?

Improvado, ReportGarden, Adverity and Voluum are popular alternatives for Funnel.

Where is Funnel located?

Funnel is headquartered at Drottninggatan 89, Stockholm, SE.

Popular Business Setting

for Funnel

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Funnel to Improve ROI and Acquire customers

Peer and Expert Opinion on Features

for Funnel

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.26/5

Read Reviews (114)
SEM

3.91/5

Read Reviews (12)
Calculator

4.10/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Dashboard

4.26/5

Read Reviews (114)
SEM

3.91/5

Read Reviews (12)
Calculator

4.10/5

Read Reviews (7)

IT and Other Capabilities

for Funnel

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.43/5

Read Reviews (306)
Data Export

4.37/5

Read Reviews (152)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.43/5

Read Reviews (306)
Data Export

4.37/5

Read Reviews (152)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (80)
Chat Support

3.71/5

Read Reviews (11)
Email Support

3.55/5

Read Reviews (10)
Phone Support

3.55/5

Read Reviews (10)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (80)
Chat Support

3.71/5

Read Reviews (11)
Email Support

3.55/5

Read Reviews (10)
Phone Support

3.55/5

Read Reviews (10)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.65/5

Read Reviews (133)
Custom Reports

4.32/5

Read Reviews (400)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.65/5

Read Reviews (133)
Custom Reports

4.32/5

Read Reviews (400)

Software Failure Risk Guidance

?

for Funnel

Overall Risk Meter

Low Medium High

Top Failure Risks for Funnel

Vendor Profile Details

Company Name

Funnel.io

Company Website

https://funnel.io/

HQ Location

Drottninggatan 89, Stockholm, SE

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