Real-World Case Studies and Customer Success Stories with Funnel

Funnel helped Havas Media Group London automate and centralize client advertising data. Before Funnel, the team spent 80 hours a... week on manual data collection and script maintenance. After switching, they built a new process in 6 weeks, cut manual work, and improved data trust. Reporting frequency increased from weekly to daily, giving clients faster, more reliable insights. The team now spends more time on analysis and less on manual tasks.
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Funnel helped Arm Candy, a Dallas-based media agency, save 12 hours each week on reporting. The team eliminated broken client-facing... reports, which improved client trust. Funnel replaced a failing Supermetrics and Google Sheets setup. Arm Candy now prepares reports faster and with fewer errors. The agency can focus more on strategic work and develop new tools like Cyris.
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Funnel helped Social Lab Group automate data workflows and reporting. The agency reduced manual reporting time by 30-40%. They built... a global media database for benchmarking. Campaign managers now spend more time on analytics and strategy. Real-time dashboards improved data access and accuracy. Funnel made complex reporting simple for Social Lab's global network.
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Funnel helped Mediaschneider save over 7,500 hours each year by automating marketing reporting. The agency eliminated manual errors and standardized... client reports. Planners now spend less time on repetitive tasks and more on client relationships. Mediaschneider improved transparency and can share dashboards directly with clients. The team now focuses on advanced analytics and predictive modeling.
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Funnel helped Digital Reach automate over 10,000 hours of manual reporting work each year. The agency achieved a 12x return... on investment in the first year. Time spent on performance monitoring dropped by 90%. Data modeling effort for standard datasets fell by more than 80%. Staff now spend more time on strategic work and less on manual tasks. Funnel became the backbone of their business intelligence program.
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Funnel helped Mazama automate its data integration, cutting manual data handling by 85%. The company reduced its data-engineering workload by... 95%. This freed up developers to focus on product improvements. Within a year, Mazama doubled its customer base. Funnel created a single source of truth for reporting and analytics. Mazama now has a strong foundation for future growth.
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Funnel helped Havas Media Group France move from manual, error-prone reporting to a collaborative, automated process. Fifty team members now... manage client data together, improving efficiency for over 50 clients. Funnel’s custom data connectors let Havas cover all client data needs, not just the largest platforms. Teams now spend less time assembling data and more time analyzing campaign results. Reports are standardized but can be tailored for each client, giving faster, deeper insights across marketing channels.
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Funnel helped Sparro automate data reporting, saving 25,000 hours each year. The team used Funnel to build new data projects,... which brought in $150,000 in extra revenue. Funnel's connectors made reporting easier and more reliable. Sparro's data team now spends less time fixing problems and more time on strategic work. This improved client relationships and business efficiency.
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Funnel helped Sparkforce, a B2B marketing agency, speed up and improve their client reporting. Before Funnel, Sparkforce struggled with slow,... manual data blending and incomplete CRM data. With Funnel, they built accurate reports trusted by clients and used across organizations. Reporting on true ROAS improved efficiency by up to 4x and revealed overspending patterns. The no-code platform let any team member create custom reports in minutes, boosting client satisfaction and strategic insights.
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Funnel helped Publicis Sweden cut report preparation time by 90% for selected clients. The agency now manages data from over... 3,000 sources and 25+ API connections. Funnel made advanced reporting accessible to more team members, removing the need for deep technical skills. Standard dashboards for new clients are built in just 30 minutes. Publicis Sweden can quickly adapt to changing client requirements, boosting agility and client satisfaction.
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Funnel helped Power Digital, a digital marketing agency, cut manual work by up to 75%. The team moved from fixing... broken Google Sheets reports to using automated data ingestion. Funnel enabled real-time insights and faster client reporting. Employees saved hours each week and could focus on impactful projects. The agency built a proprietary analytics platform with Funnel at its core.
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Funnel helped NP Digital automate marketing data collection and unify reporting across all channels. The agency replaced manual scripts with... a centralized platform, saving significant time. Teams now collaborate better, with both technical and non-technical staff accessing unified insights. Funnel enables faster, more flexible client reporting and supports strategic decision-making. NP Digital delivers holistic marketing insights and adapts quickly to changing client needs.
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Funnel helped Journey Further save over 500 hours each month on analyst reporting. The agency replaced manual spreadsheets with Funnel’s... no-code platform, making reports faster and more accurate. Analysts now spend more time on client insights and less on data prep. Funnel eliminated broken reports and sped up time to insight. This change improved client retention and empowered analysts across the agency.
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Funnel helped Power Digital Marketing cut report creation time from days to just one hour. The agency saved 10-15 hours... monthly on finance and accounting tasks. Custom connectors delivered over 100 hours of time savings each month for data collection. Each team member now saves 3-4 hours per month. Funnel enabled Power Digital to launch a new analytics offering and grow its analytics team. The agency now competes with top national digital marketing firms.
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Funnel helped AppsFlyer centralize all their business and marketing data. Before Funnel, AppsFlyer spent many hours manually combining data from... ad platforms and Salesforce. Funnel automated this process, saving time and reducing errors. Now, AppsFlyer’s teams make faster decisions and optimize their marketing budget. Automated, near real-time reports support better strategy and resource allocation.
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Funnel helped broadhead cut data management costs by 50%. The agency unified siloed data, making it easy for teams to... access and trust analytics. This let them scale client onboarding without hiring more staff. Funnel enabled new services like marketing mix modeling. Teams now focus on strategy, not troubleshooting. Data is consistent and accessible for everyone.
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Funnel helped Havas Media Group Netherlands automate marketing data collection and exports. The team reduced data export times from 24... hours to every 6 hours. They now connect new marketing platforms in minutes, without technical help. Data analysts spend less time on manual tasks and more on client analysis and custom dashboards. Clients get faster, more detailed campaign insights and near real-time data updates.
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Funnel helped Deuba move from last-click attribution to AI-powered multi-touch attribution. Deuba used Funnel’s marketing mix modeling to see the... true impact of social and display ads. The team found that social media conversions were undercounted by up to 80%. With better data, Deuba improved Google Ads bidding and budget allocation. This led to better cost per acquisition and higher return on investment.
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Funnel helped Limango cut cost per lead by up to 20% on Meta Ads. Limango automated product exclusions in their... feed-based ads using Funnel's data integration. This saved manual work and let the team focus on analyzing marketing channels. They improved budget allocation by identifying top-performing channels. Meta Ads became a key growth driver for Limango.
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Funnel helped Sephora cut data warehouse costs by 75%. The solution unified marketing data for 18 European teams. Central and... local teams saved hours each week on manual data collection. Everyone at Sephora now uses the same data for decisions. Reports and insights improved for both leadership and local markets. Funnel enabled faster, more accurate reporting across the company.
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Funnel helped Babyshop Group automate marketing data collection. The marketing team stopped manual spreadsheet work and gained full reporting coverage.... They now track profitability and customer lifetime value across all channels. Funnel's user-friendly tools let marketers manage and transform data without SQL. The data team can focus on deeper analysis instead of pipeline maintenance.
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Funnel helped Regatta Group automate cross-market reporting, saving the marketing team 16 hours each week. The company replaced manual, inconsistent... reports with trusted dashboards and custom metrics. Data-driven insights now guide decisions, including new store locations. Regatta’s board and teams rely on accurate analytics for omni-channel planning. Funnel’s API connections and automation improved trust and efficiency across the business.
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Funnel helped Filippa K cut reporting time from hours to minutes. The marketing team unified data from seven platforms into... one dashboard. This let them spot micro-trends and make faster, data-driven decisions. Teams now work together better, using shared insights to guide strategy. Funnel’s flexible connectors made it easy to add new channels and campaigns. Filippa K can now scale marketing operations and optimize investments with confidence.
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Funnel helped Witt-Gruppe cut online marketing report preparation time by 90%. The team automated data collection, moving from manual Excel... work to daily reporting. Over 100 stakeholders now get regular updates, improving transparency. The marketing team can react faster to campaign results and adjust budgets quickly. Funnel’s integration with BigQuery and Looker Studio enabled advanced analytics. Witt-Gruppe now focuses more on strategic projects and campaign optimization.
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Funnel helped Van de Velde cut annual data processing costs by 19% in the first year. The company automated marketing... data integration, replacing manual processes. This enabled faster, more accurate ROI analysis across all channels. Van de Velde now forecasts a 49% cost reduction compared to manual methods. The team can focus more on insights and less on data management.
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Funnel helped awork move beyond last-click attribution. awork used Funnel to connect data from many marketing platforms. They built a... custom attribution model for their customer journeys. This let them see the real impact of paid social media. awork shifted 30% of their media budget to high-performing channels. They scaled their marketing spend fourfold and lowered customer acquisition costs.
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Funnel helped Dustin automate marketing data collection across five countries. Before Funnel, the team spent a full day gathering and... analyzing data from multiple channels. Manual processes made it hard to trust the numbers. With Funnel, Dustin now gets quality-assured, up-to-date data in just an hour. The team can easily segment data by product and country, and currency conversion is automated. They now focus on analysis, not manual work.
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Funnel helped Elastic move from manual monthly data collection to daily, automated reporting. Elastic used Funnel to track campaign spending... in real time and manage budgets with a live "budget pacer." This led to a year-over-year decrease in LinkedIn cost-per-acquisition. The team now exports clean, segmented data for tailored reporting. Funnel enabled Elastic to optimize campaigns and hit 100% of their budget targets.
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Funnel helped Tallink Silja Line improve return on ad spend by 50%. The company moved away from last-click attribution and... adopted marketing mix modeling. This change led to a 16% reduction in paid media budgets and a 26% increase in revenue. The team used Funnel’s measurement solution for better data-driven decisions. Weekly reviews and transparent insights built trust across the marketing team.
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Funnel helped FREE NOW save €1. 2 million in three years. The platform automated data management for marketing analytics. This...cut 3-4 months of manual labor for each new data integration. The marketing analytics team now spends more time on strategy and performance analysis. Funnel's Google Sheets import feature made cost and target data easy to manage. FREE NOW can now scale marketing strategies quickly and with less risk.
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Funnel helped Rebtel automate all marketing reporting. Before Funnel, Rebtel's team spent hours on manual reports due to tool limitations... and budget constraints. With Funnel, they quickly integrated all marketing channels and eliminated manual work. The team now uses automated, granular reports and can focus on campaign optimization. Funnel's integration with Looker Studio and Snowflake made data management seamless.
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Funnel helped Digicel automate its reporting and budget management across 12 brands and 26 markets. The company cut end-of-month reconciliation... from up to 5 days to under 48 hours. Real-time reporting replaced manual data stitching, removing errors and delays. The media team now focuses on performance improvements and skill development. Digicel saw year-on-year KPI improvements across all campaigns.
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Ria Money Transfer used Funnel to centralize digital marketing data and automate reporting. The company unified data from multiple platforms,... enabling real-time insights and faster decision-making. Reporting speed improved 10x, and marketing teams now access performance data instantly. Funnel helped shift Ria from instinct-driven to insight-driven marketing. This change led to stronger marketing performance and better collaboration across teams.
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Funnel helped Basic-Fit, a leading European fitness company, centralize its marketing data. The solution enabled data transfers 10x faster than... other options. Implementation time was reduced by 8 weeks. Funnel’s user-friendly platform and strong support improved cost control and marketing reporting. Basic-Fit now manages marketing data efficiently across all regions.
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Funnel helped Clarins unify marketing data across seven key markets. The platform created a single source of truth for over... 500 users, improving collaboration and decision-making. Clarins reduced manual reporting work and automated data collection from more than 20 connectors per country. Teams now access consistent, harmonized data and track budget pacing globally. Funnel's user-friendly system empowers both technical and non-technical staff to manage data independently.
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Funnel helped trivago increase marketing reporting coverage from 30% to 100%. The team connected all local search engine accounts to... Funnel, removing manual work and reducing errors. This saved significant time and improved data accuracy. Direct integrations provided timely, trustworthy data for better marketing decisions. Team morale improved as tedious manual tasks were eliminated.
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