Viant DSP and Household ID technology helped Harrah’s Cherokee Casino Resort boost room bookings and visitor engagement. 62Above used Viant’s platform for a multi-channel campaign with display ads an...d CTV spots. The campaign drove a 109% year-over-year increase in room booking conversions. Foot traffic rose by 143%. Cost-per-room booking conversion dropped by 87%. CTV exposure led to a 313% lift in foot traffic. Harrah’s Cherokee expanded their KPIs to include conversion lift and real-world foot traffic.
A hotel company wanted to increase bookings and reduce CPA. They used Viant's DSP to run a campaign targeting travelers who saw their ads. They onboarded first-party data and used third-party data pa...rtnerships. The campaign showed a 92% lift in walk-in stays and a 71% lift in advance bookings. The company also reduced CPA by 57% and achieved a $1.61 ROAS.
Viant's omnichannel DSP helped a hotel company lower their cost per acquisition. The company wanted to drive brand awareness, increase bookings, and reduce CPA. They used Viant's advanced reporting, ...first-party data onboarding, and partnerships with third-party data providers. The campaign led to a 92% lift in walk-in stays and a 71% lift in advance bookings. The hotel company also saw a 57% reduction in CPA and achieved a $1.61 return on ad spend.
Discover how a sugar substitute brand achieved significant improvements in site actions using Viant's DSP solutions, including Household ID technology and partnerships for enhanced reach and measurem...ent.
Viant’s DSP helped a national sugar substitute brand boost site actions by 186%. The brand wanted more site visits, better sales, and to test cookieless measurement on CTV. They used Viant Household ...ID, direct IRI integration, and advanced reporting. Matterkind, their activation partner, enabled incremental conversions from CTV ads. The campaign delivered a $1.45 return on ad spend, surpassing expectations.
A global pharmaceutical company achieved a 104% increase in site visits and a 97% view-through rate with a CTV-only campaign using Viant's DSP and Household ID technology.
Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized caregiver audiences built from de-identified claims and s...urvey data. This helped advertisers reach key decision-makers in health and wellness. The campaign delivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.
CASE STUDY A national restaurant and CPG brand (with agency AMP)
Viant’s Household ID solution and Circana integration helped a national restaurant and CPG brand boost sales. The brand wanted to increase household penetration and purchase frequency. They used Vian...t’s DSP, CTV, and advanced reporting to target high-value audiences. CTV outperformed display and video, leading to a shift in budget. ROAS doubled from $5.89 to $10.44 after adding CTV to the media mix.
A top U.S. auto manufacturer wanted to understand the impact of their automotive maintenance care and service campaigns. They used Viant's Household ID and S&P Global Mobility's Polk Signals data. Th...is approach led to a 35% increase in conversions and a 3% increase in buy rate. The campaign focused on connected TV and omnichannel marketing.
Concentrix used Viant's technology to help a U.S. Automotive OEM increase dealership visits and service revenue. They used Viant's Household ID to accurately target audiences across media channels. T...he campaign matched and scaled CRM segments, averaging 2,300 individuals per segment over 1,200 markets. This resulted in a 4.2% incremental lift, 3,855 incremental repair orders, and $1.9M in incremental revenue, achieving an $18 ROI.
Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.
Viant Household ID and S&P Global Mobility’s Polk Signals data helped a top U.S. auto manufacturer measure the impact of their service and after sales campaigns. The company wanted to understand how ...dedicated automotive maintenance care affected results. Viant’s vehicle service report matched Polk Signals data to Viant Household ID. The campaign led to a 35% overall lift in conversions and a 3% increase in buy rate for those exposed to the CTV-focused, omnichannel service campaign.
A national furniture retailer wanted to increase site visits and online purchases. They used Viant's machine-learning predictive segments and data platform. This approach led to a threefold increase ...in conversions and a 490% lift in actions. The retailer also achieved a 98% video completion rate.
A regional appliance store wanted to measure the impact of digital ads on offline sales. They used Viant's DSP to track offline conversions and multi-touch attribution. The store launched a 45-day ca...mpaign targeting various audiences. They matched offline conversion data with Viant's identity graph. This led to accurate attribution of over 5,700 offline conversions. The store saw a 9% increase in conversions and a $10 return on ad spend.
Viant DSP helped a regional appliance store measure the impact of digital ads on offline sales. The store used Viant's offline conversion attribution, identity graph, and multi-touch attribution tool...s. They ran a 45-day campaign targeting behavioral and contextual audiences across banners, video, and CTV. Viant matched offline sales data to ad impressions, attributing over 5,700 offline conversions. The store saw a 9% increase in conversions, 8% better eCPA efficiency, and a $10 return on ad spend.
A leading retailer wanted to shift from linear TV to Connected TV (CTV) due to changing viewer habits. They partnered with Scale Marketing and used Viant's advanced CTV targeting solutions. This help...ed them reach target audiences who watched their linear TV shows. The campaign resulted in a 202% lift in conversions and a 98% increase in incremental website visits. It also reduced the cost per landing page view by 32%.
A national retail pharmacy increased sales using Viant's cookieless solution, achieving a 19% lift in buyer penetration and a $9 incremental return on ad spend.
Viant’s machine-learning predictive segments helped a national furniture retailer boost site visits and online purchases. The retailer used Viant’s Data Platform and Household ID technology to build ...custom ML segments from first-party pixel data. These segments were activated across connected TV inventory. The campaign achieved three times more conversions, a 490% lift in actions, and a 98% video completion rate.
Viant's Connected TV (CTV) advertising helped a leading retailer move from linear TV to CTV. The retailer used advanced CTV targeting and conversion lift reporting. They saw a 202% lift in conversion...s and a 98% increase in incremental website visits. The campaign also cut cost per landing page view by 32%. The retailer gained new insights into their audience for future campaigns.
CASE STUDY global diabetes care brand (via Dentsu)
Viant’s people-based technology helped a global diabetes care brand boost brand awareness. Dentsu used Viant’s Household ID and Upwave Brand Lift Study for campaign planning and measurement. The camp...aign focused on connected TV and matched M1 segments to Viant’s Household ID. The team saw a 5% lift in product awareness and a 4% lift in product consideration. These results were measured at a .95 confidence level.
A regional college wanted to increase online engagement and student enrollment. They used Viant's omnichannel DSP and Conversion Lift Reporting. The campaign included CTV, OLV, digital audio, and dis...play ads. This led to a 628% lift in online actions and a 413% lift from CTV. The eCPA for online applications was $42.
Viant DSP helped a regional college boost online engagement. The college used Viant Household ID, third-party data partners, and omnichannel DSP. Conversion Lift Reporting showed a 628% lift in onlin...e actions and a 413% lift from connected TV. The campaign achieved a $42 eCPA from online applications. Cross-channel attribution revealed 40% of applicants used a different device than their first ad exposure.
CASE STUDY one of the largest U.S. public research universities
Viant helped one of the largest U.S. public research universities increase conversions using connected TV and digital audio. The university used Viant's people-based technology to target lookalike au...diences, in-market students, and contextual segments. They activated these segments across CTV, audio, and podcasts with geo-focused PMPs. Viant's conversions reporting tracked results and guided optimization. The campaign achieved a 220% overall incremental lift, 189% lift from CTV, and 283% lift from audio and podcasts.
CASE STUDY One of the largest U.S. public research universities
A large U.S. public research university wanted to increase site traffic using upper-funnel and cookieless channels. They used Viant's technology for targeting lookalike audiences, in-market prospecti...ve students, and contextual targeting. The campaign used CTV/OTT, audio, and podcasts, and was tracked with Viant's Conversions reporting. The results showed a 220% overall incremental lift, with 189% from CTV and 283% from audio and podcasts.
A regional college achieved a 628% increase in online actions and a 413% lift from CTV, with a $42 eCPA for online applications using Viant's omnichannel campaign solutions.
Viant Data Platform helped National Insurance Company use first-party data for better measurement. The company wanted to prove first-party data gives higher quality results. They used secure data tra...nsfer with Tealium and conversion lift reporting. The campaign led to over 1.5 times more attributed conversions. Total purchases and quotes started doubled. This showed first-party data drives better campaign performance.
A National Insurance Company wanted to prove that first-party data enables better measurement quality. They partnered with Viant for a targeted, omnichannel campaign using secure data transfer via Te...alium. The campaign led to over 1.5 times more attributed conversions. This success highlighted the effectiveness of first-party data in driving campaign optimization in a cookieless digital advertising environment.
Viant's omnichannel DSP helped a national athletic footwear brand run a cookieless campaign. The brand used first-party data and people-based identity segments for targeted ads. They ran ads across c...onnected TV and online video in the U.S. and Canada. The campaign drove a 98% average lift in store visits and achieved a $1.8 return on ad spend. Location data and Viant’s identity graph enabled accurate measurement of offline actions.
An athletic footwear brand wanted to increase store visits and online sales. They used Viant's DSP for a campaign across CTV and OLV in the U.S. and Canada. The brand used first-party data and identi...ty segments for targeted messaging. Viant's data lake provided audience validation and foot traffic analysis. The campaign achieved a $1.8 ROAS and a 98% lift in store visits.
Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party coo...kies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas Media’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.
Viant helped Tambourine use connected TV ads to reach travel audiences for St. Kitts. The campaign targeted high-value travelers during live sports events like the Olympics and NFL games. Viant's pla...tform kept costs low, reaching over 4 million households at $0.27 per household. The campaign achieved a 99% video completion rate. It drove 63,863 online conversions, including hotel leads and booking visits.
Viant's B2B digital marketing strategy achieved 11.5x ROAS and a 39% increase in conversions, with 34% of leads from Connected TV, by using cookieless Household ID targeting.
Dunn&Co used the Viant DSP to help a regional restaurant chain boost sales. They set up geo-fenced, multi-channel campaigns with display, video, and CTV ads featuring QR codes for online orders. The ...campaign led to a 144% sales lift and $23 million in incremental revenue. Online purchases increased by 80%. Brand awareness rose by 33.8%. The campaign achieved a $17 iROAS.
A national sugar substitute brand wanted to increase site visits and measure sales. They partnered with Matterkind and used Viant's DSP and Household ID for CTV activation. This helped them recognize... incremental conversions from CTV exposures. The brand achieved a 186% lift in site actions and a return on ad spend of $1.45.
A national restaurant and CPG brand wanted to increase household penetration and purchase frequency. They partnered with AMP and Viant to use Viant's Household ID solution and Circana integration. Th...is targeted high-value consumer segments and optimized sales. The campaign used CTV, outperforming display and video, leading to a shift in budget. ROAS doubled from $5.89 to $10.44.
Viant DSP helped a global pharmaceutical company run a CTV-only campaign. The goal was to increase web traffic for a chronic immune disease drug. The company used Viant Household ID and Conversion Li...ft Reporting to measure results. They saw a 104% lift in site visits and a 97% view-through rate after the campaign.
A global pharmaceutical company wanted to increase web traffic for their chronic immune disease drug using a CTV-only campaign. They used Viant's DSP and Conversion Lift Reporting to measure the camp...aign's success. The campaign resulted in a 104% increase in site visits and a 97% view-through rate.
A national delivery app used Viant's DSP and Advanced Reporting for an omnichannel campaign. They aimed to increase app installs, in-app conversions, and brand awareness. Viant developed a custom sol...ution using their Household ID technology to link consumer devices to channels like CTV. The campaign achieved a 12.3% brand awareness lift, 787K app installs, 83K in-app events, and $2M in total revenue attributed, with a $1.93 CPA.
An iGaming brand wanted to expand its reach and improve cost-efficiency for new customer acquisition. They partnered with Viant to use AI tools for better media spend optimization. Viant's AI Bid Opt...imizer and Advanced Reporting helped reduce CPMs by 36%. The brand used data optimization and retargeting strategies, resulting in 161 million more impressions and a 43% increase in delivery, with over 7,000 additional conversions.
Viant’s AI Bid Optimizer helped a casino & online gambling brand save money on media costs. The brand used Viant’s AI Bid Optimizer, advanced reporting, and data platform. They wanted to drive more d...eposits and reach more people without spending more. The campaign led to a 21% increase in incremental impressions and a 16% lower CPM. The brand kept their CPA goals while growing their campaign reach.
Viant's household technology helped an online sportsbook and casino brand go cookieless for their latest campaign. The brand used Viant Household ID and Viant DSP to target lookalike audiences and op...timize reach. They saw a 137% lift in conversions and a 72% reduction in CPA. The campaign delivered a $1.2 ROAS on first-time signups with deposits. The brand used advanced reporting to measure incremental conversions and improve results.
Viant DSP helped a leading iGaming brand use AI Bid Optimizer to improve ad performance. The brand wanted to reach more customers and lower costs for first-time deposits. Viant's AI tools and advance...d reporting cut CPMs by 36%. The campaign delivered 161 million more impressions and a 43% lift in total impressions. Over 7,000 extra conversions were achieved using data onboarding, lookalike audiences, and retargeting.
Havas Media used Viant's DSP to test cookieless advertising for a global pharma advertiser. They aimed to reach target audiences without cookies and maintain performance. Viant's Household ID solutio...n and custom audiences were used. The test achieved 100% target audience reach and 93% unique reach. It showed that Havas Media's platform can scale audiences without cookies.
Viant DSP and Advanced Reporting helped a national delivery app run an omnichannel campaign. The app wanted more installs, in-app sales, and better brand awareness. Viant used Household ID and a cust...om attribution workflow to link CTV ads to mobile app actions. The campaign drove 787,000 app installs and 83,000 in-app events. Brand awareness went up by 12.3%. The cost per acquisition was $1.93, and the campaign brought in $2 million in revenue.
CASE STUDY Dentsu's global diabetes care brand client
Dentsu used Viant's technology to boost brand awareness for a global diabetes care brand. They aimed to increase awareness and consideration. They used CRM onboarding and Viant Household ID matching.... The campaign focused on CTV inventory. They measured success with Upwave's Brand Lift Study. The campaign achieved over 5% lift in awareness.
An online sportsbook and casino brand wanted to reduce CPA and increase sign-ups with deposits. They used Viant's Household ID technology and DSP to create lookalike audiences and target high-value c...onsumers. The campaign included connected TV, online video, display, and audio channels. They achieved a 171% and 102% lift in conversions and reduced CPA by 72%. The brand also saw a $1.2 ROAS on first-time signups with deposits.
A casino and online gambling brand wanted to drive site actions and maximize their advertising budget. They used Viant's AI Bid Optimizer to find efficiencies in media costs. This helped them increas...e campaign reach while maintaining CPA goals. The brand achieved a 21% increase in incremental impressions and a 16% reduction in CPM.
Harrah’s Cherokee Casino Resort wanted to improve visitor engagement and room bookings. They partnered with 62Above and Viant to use a unique DSP offering. This included display ads and a 30-second C...TV spot. The campaign led to a 109% increase in room booking conversions and a 143% lift in foot traffic. Costs per visit and booking decreased significantly. The use of Viant’s cookieless ID matching resulted in a 313% lift in foot traffic from CTV spots.
