Viant helped Tambourine reach over 4 million households for St. Kitts using Connected TV ads. The campaign achieved a 99%... video completion rate and drove 63,863 travel conversions. Cost per household reached was just $0.27, below industry average. Geo-targeting and live sports events boosted travel bookings. Premium CTV inventory and data-driven targeting powered strong results in travel marketing.
MissionWired used Viant and Wiland to help nonprofits boost donations. They activated Wiland’s predictive audiences in the Viant DSP. This... approach drove up to 40x ROAS for a Holocaust memorial group and 6x ROAS for a global advocacy group. The San Francisco-Marin Food Bank saw $500K revenue from $26.8K spend. Strategies included donor re-engagement, lookalike modeling, and ZIP-level geotargeting.
Havas Media Network
- Marketing And Advertising
- Large
Viant Household ID helped Havas Media Network reach 100% of its target audience in a cookieless environment. The campaign achieved... a 93% unique reach and 70% DoubleVerify viewability. Havas used Viant's people-based DSP and custom audiences from its Converged platform. The test proved that scalable identity resolution is possible without third-party cookies. Results matched or exceeded cookie-based benchmarks across key metrics.
Dentsu (for a global diabetes care brand)
- Marketing And Advertising
- Large
Viant’s people-based advertising technology helped Dentsu boost product awareness for a global diabetes care brand. The campaign used CRM onboarding,... Viant Household ID matching, and CTV inventory. Upwave’s Brand Lift Study measured results in real time. The campaign achieved a 5% lift in product awareness and a 4% lift in product consideration. Dentsu optimized targeting using demographic insights from the study.
Concentrix
- Marketing And Advertising
- Very Large
Viant’s people-based advertising technology helped Concentrix drive a 4. 2% incremental lift for a U.S. automotive OEM. The campaign used...CRM and Viant Household ID matching to target local dealership customers. Cross-device media execution reached 2,300 individuals per segment in 1,200 markets. The effort generated $1.9M in incremental revenue and $18 ROI. Concentrix matched and scaled CRM segments for better dealership service revenue.
Viant DSP helped Dunn & Co. drive a 144% sales lift for their restaurant client. The agency used geo-fencing, display,... video, and CTV ads with QR codes to boost reach and sales. Brand awareness rose by 33.8%, and online purchases increased by 80%. The campaign delivered $23M in incremental revenue and $16.95 iROAS. Dunn & Co. used advanced targeting and measurement tools to achieve these results.
Viant Household ID solution and Circana integration helped AMP double ROAS for a national restaurant and CPG brand. The campaign used... CTV, display, and video to target high-value consumer segments. CTV outperformed other channels, driving in-store sales and boosting ROAS from $5.89 to $10.44. AMP used in-flight optimization and shifted more budget to CTV, including Hulu. The result was increased revenue and higher purchase frequency for the client.
MissionWired used Viant DSP and Wiland's predictive audiences to help nonprofits boost donations. They targeted new donors and re-engaged past... supporters for groups like the Jane Goodall Institute and San Francisco-Marin Food Bank. Their approach included digital lookalike modeling, ZIP-level geotargeting, and retargeting. Results included a 40x ROAS for a Holocaust Memorial Organization and $500K revenue for San Francisco-Marin Food Bank. MissionWired optimized campaigns by donor lifecycle stage.
A B2B website design agency
- Marketing And Advertising
Viant's household cookieless solution helped a B2B website design agency achieve 11. 5x ROAS. The agency used Viant's omnichannel DSP,...Household ID, and integrations with Adstra and Dun & Bradstreet. They targeted IT executives and trade professionals across connected TV and online video. The campaign drove a 39% lift in site actions and 34% of lead conversions came from CTV. Advanced reporting and conversion lift measurement provided clear results.
Dunn&Co. used Viant’s DSP and Commerce Signals to help a regional restaurant client. They set up geo-fenced, multi-channel campaigns to... target audiences near restaurant locations. The campaigns used display, video, and CTV ads with QR codes for online orders. Results included a 144% sales lift, 80% more online purchases, and $23M in incremental revenue. The campaign achieved a $16.95 iROAS and a 33.8% lift in brand awareness.
Viant helped Tambourine reach over 4 million households with a geo-targeted CTV campaign for St. Kitts. The campaign ran during... the Olympics and NFL games, using premium inventory from FOX and other partners. It achieved a 99% video completion rate and cost just $0.27 per household. The campaign drove 63,863 online travel conversions, including hotel leads and booking visits. Top regions included Florida, New York, and Canada.
Concentrix (for a leading U.S. automotive OEM)
- Marketing And Advertising
- Very Large
Fremont, USA
Viant’s people-based advertising technology helped Concentrix drive a 4. 2% incremental lift for a major U.S. automotive OEM. The campaign...used Viant’s Household ID to match and scale CRM segments across 1,200 local markets. Concentrix achieved $1.9M in incremental revenue and an $18 ROI. The cross-device strategy increased visits to dealerships and boosted service revenue. CRM data and precise retargeting powered measurable growth.
AMP used Viant’s Household ID solution and CTV to help a national restaurant and CPG brand. The campaign aimed to... increase household penetration and purchase frequency. By adding CTV to the media mix, AMP doubled return on ad spend, raising ROAS from $5.89 to $10.44. The team used Circana Sales Optimization and in-flight DSP reporting to target high-value audiences. The shift to CTV drove more in-store sales and higher revenue for the brand.
Viant’s people-based DSP powered a cookieless test for Havas Media’s Converged platform. The campaign targeted a global pharma client and... compared cookie-based and cookieless strategies. The cookieless approach achieved 100% of the target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable, persistent identity resolution without third-party cookies.
62Above used Viant’s DSP and Advanced Reporting suite to help Harrah’s Cherokee Casino Resorts. The agency ran display ads and... CTV spots to boost room bookings and visitor engagement. Real-time reporting showed a 109% increase in room booking conversions and a 143% lift in foot traffic. Cost-per room booking conversion dropped by 87%. The campaign also saw a 313% lift in foot traffic from CTV exposure. 62Above expanded their KPIs with Viant’s unique attribution tools.
Retail Case Studies and Customer Success Stories with Viant Advertising Cloud
MacKenzie-Childs
- Retail
- Medium
Aurora, USA
ViantAI Outcomes helped MacKenzie-Childs, a home decor ecommerce brand, improve cost per acquisition by 2. 4x. The autonomous optimization tool...delivered a 60.4% incremental lift in sales. The solution reduced manual work for the team. MacKenzie-Childs compared ViantAI Outcomes to traditional methods and saw stronger performance. The team could focus on strategic growth instead of manual campaign management.
Viant’s machine-learning predictive segments helped a national furniture retailer triple conversions. The retailer used Viant’s Household ID and custom ML... segments built from first-party pixel data. These segments were activated across CTV inventory. The campaign achieved a 490% lift in actions and a 98% video completion rate. Viant’s data platform and conversion lift reporting drove strong online purchase growth.
Viant helped a leading retailer move from linear TV to Connected TV (CTV). The retailer used advanced CTV targeting and... conversion lift reporting. The campaign drove a 202% lift in conversions and 98% incremental website visits. Cost per landing page view dropped by 32%. The retailer gained new insights into their target audience for future campaigns.
Viant's Household ID and omnichannel DSP helped a national retail pharmacy boost in-store sales for back-to-school and beauty products. The pharmacy used... people-based targeting and Commerce Signals integration to reach loyal and competitive shoppers. This cookieless solution delivered a 19% lift in buyer penetration and a 1% increase in spend per buyer. The campaign achieved over $9 incremental return on ad spend, four times above goal. Advanced reporting and ghost bid control groups enabled precise measurement and optimization.
Viant’s DSP helped a regional appliance store link offline sales data to digital ad campaigns. The store used Viant’s offline... conversion attribution and identity graph to match in-store sales with digital ad exposure. Over 5,700 offline conversions were attributed to digital ads, showing an 8.7% lift in conversions. The campaign also improved eCPA efficiency by 8% and achieved a $10 return on ad spend. Accurate attribution let the store optimize campaigns and see the real impact of digital ads on in-store sales.
Viant’s machine-learning predictive segments helped a national furniture retailer boost site visits and online purchases. The retailer used Viant’s Data... Platform and custom ML segments built from first-party pixel data and household data. These segments were activated across CTV inventory. The campaign delivered a 3x increase in conversions, a 490% lift in actions, and a 98% video completion rate. Viant’s conversion lift reporting showed strong results for the retailer.
Viant helped a leading retailer shift from linear TV to Connected TV (CTV) advertising. The retailer used Viant’s advanced CTV... targeting and conversion lift reporting to reach audiences similar to their linear TV viewers. The campaign drove a 202% lift in conversions and a 98% increase in incremental website visits. Cost per landing page view dropped by 32%. The retailer gained new insights into their audience for future campaigns.
Education Case Studies and Customer Success Stories with Viant Advertising Cloud
UMass Global
- Education
- Large
Irvine, USA
UMass Global used ViantAI to boost student leads by 1. 9x. The university compared autonomous AI optimization to its best...manual strategy for online video ads. ViantAI cut cost per acquisition by 48%. The AI model outperformed years of manual campaign work. UMass Global freed up its team to focus on growth, not just tactics.
Viant's Household ID Technology and AI Bid Optimizer helped a public university boost enrollment by 11% year-over-year. The campaign unified... CTV, online video, and audio strategies to drive a 30% lead attribution to CTV and audio. The university saw a 440% increase in click-through rate and a 200% rise in DSP conversions. Multi-touch attribution and advanced reporting reduced cost per lead and validated Viant’s approach. The solution improved channel allocation and set a new best practice for education marketing.
One of the largest U.S. public research universities
- Education
- Very Large
Viant helped one of the largest U. S. public research universities boost conversions using CTV and digital audio. The university...used Viant's people-based technology for lookalike, third-party, and contextual targeting. They activated custom segments across CTV/OTT, premium audio, and podcasts. Viant's Conversions reporting tracked results, showing a 220% overall incremental lift, 189% lift from CTV, and 283% lift from audio and podcasts. The campaign drove more site traffic and validated upper-funnel, cookieless channels.
Viant’s Household ID technology and AI Bid Optimizer helped a public university boost enrollment by 11% year-over-year. The campaign unified... CTV, online video, and audio channels to target high-intent prospects. Nearly 30% of attributed leads came from CTV and audio, showing strong impact from awareness channels. The university saw a 440% increase in click-through rate and a 200% rise in DSP conversions. Viant’s attribution model enabled better channel allocation and cost reduction.
A top U.S. public research university
- Education
- Very Large
USA
Viant helped a top U. S. public research university boost website traffic using cookieless, upper-funnel channels. The university used Viant’s...people-based technology to target lookalike audiences, in-market prospects, and contextual segments. They activated these segments across CTV, audio, and podcasts. The campaign achieved a 220% overall incremental lift, with 189% from CTV and 283% from audio and podcasts. Viant’s Conversions reporting tracked results and guided ongoing optimization.
Viant’s Conversion Lift Reporting helped a regional college boost online actions by 628%. The college used an omnichannel campaign across... CTV, OLV, digital audio, and display. Cross-channel attribution showed 40% of applicants switched devices before applying. Retargeting on display after CTV or audio exposure led to a 5X higher conversion lift. The campaign achieved a $42 eCPA from online applications.
Entertainment Case Studies and Customer Success Stories with Viant Advertising Cloud
A prominent iGaming brand
- Entertainment
Viant DSP with AI Bid Optimizer™ helped a leading iGaming brand boost impressions by 43%. The brand wanted to reach... more new customers and lower costs for first-time deposits. Viant's AI tools and advanced reporting cut CPMs by 36%. The campaign delivered 161 million extra impressions and over 7,000 more conversions. Data onboarding, lookalike audiences, and retargeting powered the results.
Viant’s AI Bid Optimizer™ helped a casino and online gambling brand cut media costs and boost reach. The brand used... AI Bid Optimizer™, advanced reporting, and a data platform to drive site actions and maximize their ad budget. They achieved 21% more incremental impressions and lowered CPM by 16%. The campaign sustained CPA goals while increasing campaign reach. Viant’s advertising technology enabled better cost-efficiency and performance.
Online sportsbook and casino brand
- Entertainment
- Medium
Viant’s household-based technology helped an online sportsbook and casino brand boost conversions by 137%. The brand used Viant Household ID... and lookalike audiences to target high-value customers. They ran an omnichannel campaign across CTV, online video, display, and audio. The campaign cut cost per acquisition by 72% and delivered a $1.2 return on ad spend. The results showed strong campaign efficiency and immediate returns.
Viant's AI Bid Optimizer helped a leading iGaming brand cut CPMs by 36%. The campaign used Viant's DSP for real-time,... automated ad buying. The brand activated targeting with first-party and third-party data, lookalike audiences, and retargeting. This approach drove 161 million incremental impressions and a 43% lift in impressions. The campaign also delivered over 7,000 incremental conversions.
A casino & online gambling brand
- Entertainment
- Large
Viant’s AI Bid Optimizer helped a casino and online gambling brand increase incremental impressions by 21%. The brand used Viant’s... advertising technology to lower CPM by 16%. They compared cost savings with lower-funnel metrics using Viant’s data platform. The campaign drove more site actions while keeping CPA goals steady. The brand maximized their ad budget and reached more users.
Hospitality Case Studies and Customer Success Stories with Viant Advertising Cloud
Kampgrounds of America (KOA)
- Hospitality
- Medium
Billings, USA
ViantAI Outcomes helped Kampgrounds of America (KOA) improve their cost per acquisition by 1. 1x. KOA used ViantAI’s autonomous performance...product during the busy holiday season. The AI-driven solution reduced eCPA by 7.8% compared to their best manual strategy. The platform optimized bidding and inventory in real time. KOA saw measurable gains in efficiency and cost savings.
Harrah’s Cherokee Casino Resort
- Hospitality
- Large
Viant DSP and Household ID technology helped Harrah’s Cherokee Casino Resort boost room booking conversions by 109% year-over-year. The campaign used... CTV and display retargeting to drive a 143% lift in foot traffic. Cost-per room booking conversion dropped by 87%. Real-time reporting enabled the team to track conversion lift and foot traffic. CTV exposure led to a 313% increase in foot traffic for targeted audiences.
Viant’s omnichannel DSP helped a hotel company boost walk-in stays by 92%. The company used advanced reporting and first-party data... onboarding to target travelers exposed to competitor ads. Conversion Lift and Foot Traffic reporting revealed a 71% increase in advance bookings. The campaign led to a 57% drop in CPA and a $1.61 return on ad spend. The hotel company gained deeper insights into customer behavior and optimized ad spend.
Insurance Case Studies and Customer Success Stories with Viant Advertising Cloud
National Insurance Company
- Insurance
- Large
Viant Data Platform helped National Insurance Company double total purchases and quotes started. The company used first-party data and Tealium... CDP for secure data transfer. Conversion lift reporting showed over 1.5X more attributed conversions. This proved first-party data drives better campaign performance. The results highlight the value of server-side conversions in digital advertising.
Viant’s Conversion Lift report helped an online car insurance company measure the impact of their connected TV ads. The company wanted... to see if their CTV campaign drove more users to fill out website forms. Using Viant’s advanced reporting, they found viewers exposed to CTV ads took action 97% more than those unexposed. The "Contact Agent" prompt saw a 111% conversion lift, while "Request a Quote" achieved a 76% lift. These results set new goals for future campaign analytics and conversion strategies.
Viant helped a national insurance company improve campaign results using first-party data. The company used Tealium CDP and Viant Data... Platform for secure data transfer and conversion lift reporting. This led to over 1.5 times more attributed conversions. The shift to first-party data improved measurement quality and campaign performance. The results included double the total purchases and quotes started, and one completed quote.
Pharmaceuticals Case Studies and Customer Success Stories with Viant Advertising Cloud
Global pharmaceutical company
- Pharmaceuticals
- Very Large
Viant DSP helped a global pharmaceutical company run a CTV-only campaign. The goal was to increase web traffic for their... chronic immune disease drug. They used Viant Household ID and Conversion Lift Reporting to measure results. The campaign led to a 104% lift in site visits and a 97% view-through rate. This shows strong performance for CTV advertising in the pharmaceutical industry.
Global diabetes care brand (Dentsu client)
- Pharmaceuticals
- Very Large
Viant’s people-based advertising technology helped Dentsu boost brand awareness for a global diabetes care brand. The campaign used CRM onboarding,... Viant Household ID matching, and CTV inventory. Upwave’s Brand Lift Study measured results in real time. The campaign achieved a 5% lift in product awareness and a 4% lift in product consideration. Dentsu optimized targeting based on demographic performance.
A global pharmaceutical company
- Pharmaceuticals
- Very Large
Viant DSP helped a global pharmaceutical company run a CTV-only campaign. The goal was to increase web traffic for a... chronic immune disease drug. They used Conversion Lift reporting to measure results. The campaign led to a 104% increase in site visits from target audiences. The view-through rate reached 97%. Viant Household ID connected CTV ad exposure to site visits.
Food & Beverages Case Studies and Customer Success Stories with Viant Advertising Cloud
Johnsonville Sausage
- Food & Beverages
- Large
Viant DSP helped Johnsonville Sausage keep 55% of new buyers as repeat customers. The campaign used people-based audience segments and... tailored ads across mobile and desktop. Johnsonville tracked purchases in real time with Viant’s IRI partnership. 72% of new buyers purchased at least two products, beating their goal by 10%. The team optimized media spend for better conversion and less waste.
National sugar substitute brand
- Food & Beverages
- Large
Viant’s Household ID and IRI integration helped a national sugar substitute brand boost site actions by 186%. The brand used... Viant’s DSP and advanced reporting to measure sales and reach new customers. CTV ad exposure led to more site visits and conversions. IRI’s reporting improved audience targeting and sales performance. The campaign achieved a $1.45 return on ad spend.
Consumer Services Case Studies and Customer Success Stories with Viant Advertising Cloud
A national delivery app
- Consumer Services
- Large
Viant's Adelphic DSP helped a national delivery app boost brand awareness by 12. 3%. The app used Viant Household ID...and advanced reporting to link CTV ads to mobile app installs and in-app purchases. The campaign drove 787,000 app installs and 83,000 in-app events. The cost per acquisition was $1.93, with $2 million in attributed revenue. The solution enabled full-funnel measurement and cross-channel attribution.
A national delivery app
- Consumer Services
- Large
Viant’s Adelphic DSP and Advanced Reporting helped a national delivery app boost brand awareness by 12. 3%. The campaign drove...787,000 app installs and 83,000 in-app events. Viant used its proprietary Household ID to connect ad exposures across channels, including CTV and streaming audio. The solution enabled full-funnel measurement and delivered a $1.93 CPA. The campaign attributed $2 million in total revenue.
Hospital & Health Care Case Studies and Customer Success Stories with Viant Advertising Cloud
City of Hope
- Hospital & Health Care
- Large
Viant’s closed-loop measurement helped City of Hope boost healthcare provider referrals by over 10%. The hospital used Viant’s Household ID... technology and IQVIA Digital data to link media exposure to real hospital visits. This privacy-first solution identified the right patients and providers, driving more appointments. City of Hope reached 500,000 new households and saw strong results from omnichannel campaigns, including connected TV.
Viant helped City of Hope increase healthcare provider referrals by over 10%. Using Viant’s closed-loop measurement and Household ID technology,... City of Hope reached 500,000 more households. The solution linked media exposure to provider outreach and hospital visits. City of Hope gained new insights into how marketing drives real patient appointments. This set a new standard for healthcare marketing measurement.
Automotive Case Studies and Customer Success Stories with Viant Advertising Cloud
Top U.S. auto manufacturer
- Automotive
- Very Large
Viant's vehicle service report helped a top U. S. auto manufacturer achieve a 35% lift in conversions. The campaign used...Viant Household ID, S&P Global Mobility, and Polk Signals data. The goal was to measure the impact of automotive maintenance and after sales campaigns. The buy rate increased by 3% for those exposed to the CTV-focused, omnichannel campaign. This case highlights advanced measurement and omnichannel advertising in the automotive industry.
Top U.S. Auto Manufacturer
- Automotive
- Very Large
USA
Viant’s vehicle service report helped a top U. S. auto manufacturer measure the impact of their CTV-focused service campaign. By...integrating S&P Global Mobility’s Polk Signals data with Viant Household ID, the campaign achieved a 35% lift in conversions. The buy rate increased by 3% among those exposed to the campaign. The solution provided clear return on ad spend for automotive after sales and maintenance marketing. This case highlights the value of data-driven advertising in the automotive industry.
Apparel & Fashion Case Studies and Customer Success Stories with Viant Advertising Cloud
A leading footwear brand
- Apparel & Fashion
- Large
Viant helped a leading footwear brand boost sales using prospecting campaigns only. The brand wanted to reach new and lapsed... buyers without retargeting. Viant used first-party data and identity graph targeting to find lookalike audiences. The campaign delivered 100% fraud-free, brand-safe ads. Return on ad spend was 12% higher than other media partners. 99% of conversions happened after ad impressions, not clicks.
A national athletic footwear brand
- Apparel & Fashion
- Large
Viant's omnichannel DSP helped a national athletic footwear brand run a campaign across CTV and online video in the U. S. and Canada....The brand used first-party data and people-based identity segments to target key demographics. Creative messaging was customized for mobile and desktop to boost awareness, store visits, and sales. Viant’s data lake and clean room validated audience reach and measured offline actions. The campaign achieved a $1.8 ROAS and up to 150% lift in in-store visits.
Information Services Case Studies and Customer Success Stories with Viant Advertising Cloud
Adstra
- Information Services
- Medium
New York, USA
Adstra used Viant's platform to reach caregivers making health decisions for families. They activated privacy-safe caregiver audiences using de-identified data.... With Viant’s Household ID technology, Adstra enabled precise targeting for health and wellness brands. Advertisers saw 69% lower CTV CPM and 100% more CTV impressions. This improved targeting helped brands engage key decision-makers in healthcare marketing.
Adstra
- Information Technology And Services
- Medium
Adstra used Viant's DSP and Adstra Caregivers audience segments to target caregivers in healthcare marketing. They aimed to reach decision-makers... for health and wellness products. By leveraging Viant’s Household ID technology, Adstra achieved 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. This precise targeting helped brands connect with key caregiver audiences. Adstra’s integration with Viant improved targeting accuracy and campaign results.
