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Latest Product Updates and Feature Enhancements on AppsFlyer
Salesforce to AppsFlyer Audience Activation announced
AppsFlyer has launched "Salesforce to AppsFlyer | Audience Activation" on Salesforce AppExchange. This solution enables privacy-centric data collaboration, audience segmentation, and campaign activat...ion, leveraging AppsFlyer's Data Clean Room and Privacy Enhancing Technologies. It aims to enhance marketing strategies and maximize campaign performance for retail and commerce media networks.
AppsFlyer unveils advanced AI layer for Protect360 fraud product
AppsFlyer has launched an advanced AI layer for its Protect360 fraud prevention solution, enhancing real-time fraud detection and deterrence capabilities. The AI-powered update improves detection spe...ed by 8X and accuracy by 7X, offering over 90% efficacy. This enhancement helps businesses in various industries, including gaming and finance, to better protect their campaigns and maintain data reliability.
AppsFlyer launches AI solution for Creative Optimization
AppsFlyer has launched Creative Optimization, an AI-driven solution designed to enhance marketing campaigns by providing insights into creative assets. This product helps marketing teams optimize ad ...spend and improve campaign performance through data-driven guidance. It has shown significant results, including up to 50% increases in ad click-through rates and 30% reductions in cost-per-install. Creative Optimization supports collaboration across marketing and creative teams, offering comprehensive performance data and insights.
AppsFlyer has launched the AI-powered AppsFlyer MCP (Model Context Protocol), designed to streamline data access and campaign management for marketing teams. Built on Anthropics framework, it integra...tes AppsFlyers APIs with leading LLMs, enabling natural language queries and AI-driven insights. This tool reduces decision-making time and enhances efficiency by transforming complex processes into intuitive interactions, benefiting marketers with real-time analytics and audience management capabilities.
AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution - Business Wire
AppsFlyer has launched the AI-powered Model Context Protocol (MCP) to enhance data access and campaign management for marketers. This tool integrates AppsFlyer's APIs with leading LLMs, allowing mark...eters to use natural language prompts or AI agents for real-time insights and decision-making. Key features include AI-powered analytics chat, audience management, and link governance, streamlining complex processes and reducing reliance on technical support.
AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution
AppsFlyer has launched the AI-powered Model Context Protocol (MCP) to enhance data access and campaign management for marketers. The MCP integrates AppsFlyer's APIs with leading LLMs, enabling real-t...ime insights and decision-making through natural language queries. Key features include AI-powered analytics chat, audience management, and link governance, reducing reliance on technical teams and accelerating marketing operations.
Stepping into clarity: introducing complete iOS measurement on X Ads
AppsFlyer has launched complete iOS measurement capabilities for X Ads, enabling marketers to track every user action across mobile, web, and connected TV. The new solution supports advanced ROI meas...urement, creative optimization using AI, and enhanced fraud protection. This release addresses iOS 14+ privacy changes, helping advertisers regain visibility, optimize campaigns, and maximize return on ad spend for app growth.
Strategic Partnerships and Integrations of AppsFlyer
AppsFlyer and Roku enable CTV performance at scale
AppsFlyer and Roku have partnered to launch a Self-Reporting Network integration, enhancing cross-channel attribution and optimization for advertisers. This collaboration allows marketers to measure ...and optimize campaigns across Roku's platform, linking TV ad exposure to mobile app performance. The integration aims to improve transparency and ROI for streaming campaigns, leveraging AppsFlyer's measurement capabilities and Roku's extensive reach.
AppsFlyer and AWS have partnered to enhance the AppsFlyer Data Collaboration Platform (DCP) by integrating AWS Clean Rooms. This collaboration aims to improve audience targeting and personalization f...or brands and commerce media networks, while ensuring data privacy. The integration allows advertisers to efficiently allocate budgets and gain insights without moving data, enhancing marketing ROI.
AppsFlyer and NAVER have integrated AppsFlyer Audiences with NAVER's advertising platform to enhance ad targeting. This integration allows advertisers to use AppsFlyer's predefined audience segments ...for improved precision, enabling real-time performance insights and streamlined campaign management. The collaboration aims to boost marketing efficiency and deliver personalized ads, benefiting businesses like Woowa Brothers in South Korea.
Wolt and AppsFlyer launch Data Collaboration Partnership
AppsFlyer and Wolt have formed a strategic partnership to enhance retail media capabilities through AppsFlyer's Data Collaboration Platform. This collaboration enables Wolt Ads to leverage first-part...y data for precise audience targeting and campaign performance measurement, resulting in significant improvements in return on ad spend and other key metrics for Wolt's clients.
AppsFlyer and Start.io in new data collaboration partnership
AppsFlyer has partnered with Start.io to integrate its Data Collaboration Platform with Start.io's advertising platform. This collaboration enables businesses to merge Start.io's data with AppsFlyer'...s campaign and audience data, enhancing audience targeting while maintaining privacy. The integration allows brands to gain insights, optimize campaigns, and create segmented audiences without exposing personal information, leveraging AppsFlyer's Privacy Enhancing Technologies and Data Clean Room.
X Partners with AppsFlyer for Third - Party Ad Performance Measurement
AppsFlyer has partnered with X to enhance third-party ad performance measurement through a new Advanced Self-Reporting Network (SRN) integration. This collaboration enables advertisers to track conve...rsions more accurately by using AppsFlyer's privacy-centric attribution engine. The integration offers improved ROAS measurement and insights into ad performance, leveraging both deterministic and privacy-compliant modeling methods.
X Partners with AppsFlyer for Third-Party Ad Performance Measurement
AppsFlyer has partnered with X to enhance ad performance measurement through an Advanced Self-Reporting Network (SRN) integration. This collaboration allows advertisers to track conversions from X ad...s with improved accuracy, using AppsFlyer's privacy-centric attribution methods. The integration combines deterministic attribution and privacy-compliant modeling, offering advertisers enhanced insights and optimization capabilities.
Leadership and Executive Team Updates at AppsFlyer
AppsFlyer appoints new Chief Business Officer
AppsFlyer has promoted Gal Ekstein to Chief Business Officer, emphasizing his role in driving growth and customer relationships. Ekstein, with a successful track record in EMEA and LATAM, will lead g...o-to-market strategies as AppsFlyer continues its profitable expansion. The company focuses on unbiased measurement and innovation, having recently expanded its Retail Media Network and privacy technologies.
Sarah Maina promoted to lead Middle East & France operations
AppsFlyer has promoted Sarah Maina to Regional Manager for the Middle East and France. In her new role, she will drive strategic growth and enhance client engagement across both regions. Maina's focu...s includes strengthening AppsFlyer's regional presence and deepening partnerships, leveraging her expertise in mobile measurement and analytics to improve client ROI.
