Latest Product Updates and Feature Enhancements on AppsFlyer
Move beyond correlation: Measure the incremental impact of your acquisition campaigns
AppsFlyer introduces Incrementality for UA, a feature that measures the causal impact of user acquisition campaigns. This tool integrates causal lift insights with attribution data, enabling marketer...s to discern true campaign effectiveness. It automates geo-based testing and uses Google's Time-Based Regression for reliable results, helping marketers optimize budgets based on actual growth drivers.
AppsFlyer CEO: "We are exploring strategic and financial partnerships ...
AppsFlyer has launched its Modern Marketing Cloud platform, expanding beyond mobile attribution to offer omnichannel measurement and AI-powered marketing tools. CEO Oren Kaniel highlighted the compan...y's exploration of strategic and financial partnerships to leverage its momentum, with potential investment or sale options being considered. The platform includes AI-driven automation, secure data sharing, and advanced data infrastructure, aiming to enhance marketing decision-making and transparency.
AppsFlyers Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud
AppsFlyer unveiled its Modern Marketing Cloud at the Fall Release event in London, introducing ten new products across four core suites. These suitesMeasurement, Deep Linking, Data Collaboration, and... Agentic AIare designed for AI-driven marketing, focusing on privacy, data collaboration, and accurate measurement. New features include Cross-Platform Journeys, Incrementality for User Acquisition, and the Agent Hub for autonomous marketing execution.
AppsFlyer Announces Major Release of Eight New Products to Advance Growth Measurement, AI Automation, and Data Collaboration - Business Wire
AppsFlyer has launched eight new products aimed at enhancing growth measurement, AI automation, and data collaboration. These releases are designed to provide advanced solutions for marketers, enabli...ng them to optimize their strategies and improve decision-making through better data insights.
Salesforce to AppsFlyer Audience Activation announced
AppsFlyer has launched "Salesforce to AppsFlyer | Audience Activation" on Salesforce AppExchange. This solution enables privacy-centric data collaboration, audience segmentation, and campaign activat...ion, leveraging AppsFlyer's Data Clean Room and Privacy Enhancing Technologies. It aims to enhance marketing strategies and maximize campaign performance for retail and commerce media networks.
AppsFlyer unveils advanced AI layer for Protect360 fraud product
AppsFlyer has launched an advanced AI layer for its Protect360 fraud prevention solution, enhancing real-time fraud detection and deterrence capabilities. The AI-powered update improves detection spe...ed by 8X and accuracy by 7X, offering over 90% efficacy. This enhancement helps businesses in various industries, including gaming and finance, to better protect their campaigns and maintain data reliability.
AppsFlyer launches AI solution for Creative Optimization
AppsFlyer has launched Creative Optimization, an AI-driven solution designed to enhance marketing campaigns by providing insights into creative assets. This product helps marketing teams optimize ad ...spend and improve campaign performance through data-driven guidance. It has shown significant results, including up to 50% increases in ad click-through rates and 30% reductions in cost-per-install. Creative Optimization supports collaboration across marketing and creative teams, offering comprehensive performance data and insights.
AppsFlyer debuts AI-Powered MCP
AppsFlyer has launched the AI-powered AppsFlyer MCP (Model Context Protocol), designed to streamline data access and campaign management for marketing teams. Built on Anthropics framework, it integra...tes AppsFlyers APIs with leading LLMs, enabling natural language queries and AI-driven insights. This tool reduces decision-making time and enhances efficiency by transforming complex processes into intuitive interactions, benefiting marketers with real-time analytics and audience management capabilities.
AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution
AppsFlyer has launched the AI-powered Model Context Protocol (MCP) to enhance data access and campaign management for marketers. The MCP integrates AppsFlyer's APIs with leading LLMs, enabling real-t...ime insights and decision-making through natural language queries. Key features include AI-powered analytics chat, audience management, and link governance, reducing reliance on technical teams and accelerating marketing operations.
AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution - Business Wire
AppsFlyer has launched the AI-powered Model Context Protocol (MCP) to enhance data access and campaign management for marketers. This tool integrates AppsFlyer's APIs with leading LLMs, allowing mark...eters to use natural language prompts or AI agents for real-time insights and decision-making. Key features include AI-powered analytics chat, audience management, and link governance, streamlining complex processes and reducing reliance on technical support.
Stepping into clarity: introducing complete iOS measurement on X Ads
AppsFlyer has launched complete iOS measurement capabilities for X Ads, enabling marketers to track every user action across mobile, web, and connected TV. The new solution supports advanced ROI meas...urement, creative optimization using AI, and enhanced fraud protection. This release addresses iOS 14+ privacy changes, helping advertisers regain visibility, optimize campaigns, and maximize return on ad spend for app growth.
Strategic Partnerships and Integrations of AppsFlyer
Discord Launches Newest Ad Format and Partners with AppsFlyer ...
Discord has partnered with AppsFlyer to enhance its advertising measurement capabilities. AppsFlyer will serve as Discord's first mobile measurement platform, providing privacy-safe campaign analytic...s for Video Quests on Mobile. This partnership aims to improve campaign performance, as demonstrated by a recent 30% performance lift in a campaign using AppsFlyer's tools. The collaboration underscores Discord's commitment to offering advanced measurement solutions to advertisers.
AppsFlyer and Roku enable CTV performance at scale
AppsFlyer and Roku have partnered to launch a Self-Reporting Network integration, enhancing cross-channel attribution and optimization for advertisers. This collaboration allows marketers to measure ...and optimize campaigns across Roku's platform, linking TV ad exposure to mobile app performance. The integration aims to improve transparency and ROI for streaming campaigns, leveraging AppsFlyer's measurement capabilities and Roku's extensive reach.
Wolt and AppsFlyer launch Data Collaboration Partnership
AppsFlyer and Wolt have formed a strategic partnership to enhance retail media capabilities through AppsFlyer's Data Collaboration Platform. This collaboration enables Wolt Ads to leverage first-part...y data for precise audience targeting and campaign performance measurement, resulting in significant improvements in return on ad spend and other key metrics for Wolt's clients.
AppsFlyer and AWS to collaborate on DCP
AppsFlyer and AWS have partnered to enhance the AppsFlyer Data Collaboration Platform (DCP) by integrating AWS Clean Rooms. This collaboration aims to improve audience targeting and personalization f...or brands and commerce media networks, while ensuring data privacy. The integration allows advertisers to efficiently allocate budgets and gain insights without moving data, enhancing marketing ROI.
AppsFlyer and NAVER boost ad targeting
AppsFlyer and NAVER have integrated AppsFlyer Audiences with NAVER's advertising platform to enhance ad targeting. This integration allows advertisers to use AppsFlyer's predefined audience segments ...for improved precision, enabling real-time performance insights and streamlined campaign management. The collaboration aims to boost marketing efficiency and deliver personalized ads, benefiting businesses like Woowa Brothers in South Korea.
AppsFlyer and Start.io in new data collaboration partnership
AppsFlyer has partnered with Start.io to integrate its Data Collaboration Platform with Start.io's advertising platform. This collaboration enables businesses to merge Start.io's data with AppsFlyer'...s campaign and audience data, enhancing audience targeting while maintaining privacy. The integration allows brands to gain insights, optimize campaigns, and create segmented audiences without exposing personal information, leveraging AppsFlyer's Privacy Enhancing Technologies and Data Clean Room.
X Partners with AppsFlyer for Third - Party Ad Performance Measurement
AppsFlyer has partnered with X to enhance third-party ad performance measurement through a new Advanced Self-Reporting Network (SRN) integration. This collaboration enables advertisers to track conve...rsions more accurately by using AppsFlyer's privacy-centric attribution engine. The integration offers improved ROAS measurement and insights into ad performance, leveraging both deterministic and privacy-compliant modeling methods.
X Partners with AppsFlyer for Third-Party Ad Performance Measurement
AppsFlyer has partnered with X to enhance ad performance measurement through an Advanced Self-Reporting Network (SRN) integration. This collaboration allows advertisers to track conversions from X ad...s with improved accuracy, using AppsFlyer's privacy-centric attribution methods. The integration combines deterministic attribution and privacy-compliant modeling, offering advertisers enhanced insights and optimization capabilities.
Mergers, Acquisitions, and Business Moves by AppsFlyer
AppsFlyer acquisition stalls amid AI concerns
AppsFlyer's acquisition has been delayed due to concerns related to artificial intelligence. This development highlights potential regulatory or strategic challenges impacting the deal's progress.
AppsFlyer deal on hold after Apollo seeks new bid terms
The sale of AppsFlyer has stalled as Apollo Global Management seeks to revise its bid terms with Fortissimo. The firms aimed to acquire 50-60% of AppsFlyer, valuing it at $1.9 billion. AppsFlyer, whi...ch last raised $210 million in 2020, initially targeted a $2.7-$3 billion sale valuation. The deal's failure highlights challenges in tech valuations amid market shifts.
AppsFlyer sale collapses after Apollo seeks new deal terms
AppsFlyer's planned sale to Apollo Global Management and Fortissimo has collapsed. The board halted the $1.9 billion transaction due to Apollo's demand for new deal terms amid declining software valu...ations. Initially, the acquisition aimed to serve as an alternative to a public offering. AppsFlyer, generating $500 million annually, remains profitable and continues to explore strategic options.
AppsFlyer nears $2 billion sale to Apollo and Fortissimo
AppsFlyer is nearing a $2 billion sale to private equity funds Apollo Global Management and Fortissimo. The deal, advised by Goldman Sachs, aligns with AppsFlyer's last valuation. The acquisition aim...s to boost growth and operational efficiency. AppsFlyer, founded in 2011, has developed technology for app user acquisition analytics and employs around 1,300 people.
Leadership and Executive Team Updates at AppsFlyer
AppsFlyer appoints regional general manager
AppsFlyer has appointed Alexia Nakad as the regional general manager for Western Europe and the Middle East. Nakad, with extensive experience in international growth and partnerships, will lead the c...ompany's strategic expansion and enhance its omni-channel marketing and data collaboration capabilities in these regions.
AppsFlyer Appoints Alexia Nakad as General Manager, Western Europe and ...
AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will lead the company's strategic expansion and growth in these regions, focusing on omni-channel... and data collaboration strategies. Her extensive experience in data-driven marketing and strategic partnerships positions her to accelerate AppsFlyer's ambitions in EMEA West.
AppsFlyer leadership appointment
AppsFlyer appoints Alexia Nakad as General Manager for Western Europe and the Middle East to drive growth and strategic expansion in the region.
AppsFlyer Appoints Alexia Nakad As General Manager For EMEA West
AppsFlyer has appointed Alexia Nakad as General Manager for EMEA West to enhance its presence in Western Europe and the Middle East. Nakad, with extensive experience in data-driven marketing and stra...tegic partnerships, will focus on regional growth and strategic expansion. This move aligns with AppsFlyer's strategy to strengthen its marketing cloud platform capabilities.
AppsFlyer appoints Alexia Nakad as GM for Western Europe and Middle ...
AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. This new role aims to accelerate regional expansion and enhance AppsFlyer's omni-channel marketing stra...tegy. Nakad, with over 18 years of experience in data-driven marketing and strategic partnerships, will lead growth and strategic development across these regions.
AppsFlyer Appoints Alexia Nakad as General Manager Wester...
AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will lead the company's growth and strategic expansion in these regions, focusing on omni-channel... and data collaboration strategies. Her extensive experience in data-driven marketing and strategic partnerships will support AppsFlyer's mission to unify measurement and data collaboration across digital ecosystems.
AppsFlyer appoints Alexia Nakad as general manager, Western ...
AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will lead the company's growth and strategic expansion in these regions, focusing on omni-channel... and data collaboration strategies. Her extensive experience in data-driven marketing and strategic partnerships positions her to accelerate AppsFlyer's ambitions in the region.
AppsFlyer appoints Nakad in GM role
AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will drive growth and strategic expansion as part of AppsFlyer's omni-channel and data collaborat...ion strategy. With extensive experience in data-driven marketing and strategic partnerships, Nakad aims to enhance AppsFlyer's value across the region.
AppsFlyer appoints new Chief Business Officer
AppsFlyer has promoted Gal Ekstein to Chief Business Officer, emphasizing his role in driving growth and customer relationships. Ekstein, with a successful track record in EMEA and LATAM, will lead g...o-to-market strategies as AppsFlyer continues its profitable expansion. The company focuses on unbiased measurement and innovation, having recently expanded its Retail Media Network and privacy technologies.
Sarah Maina promoted to lead Middle East & France operations
AppsFlyer has promoted Sarah Maina to Regional Manager for the Middle East and France. In her new role, she will drive strategic growth and enhance client engagement across both regions. Maina's focu...s includes strengthening AppsFlyer's regional presence and deepening partnerships, leveraging her expertise in mobile measurement and analytics to improve client ROI.
Corporate News and Organizational Updates on AppsFlyer
AppsFlyer Web SDK Supply Chain Attack: Global Crypto-Stealing JavaScript Injection and Mitigation Analysis
AppsFlyer's Web SDK was compromised in a supply-chain attack between March 9 and March 11, 2026, leading to the injection of crypto-stealing JavaScript into websites globally. The attack targeted cry...ptocurrency wallet addresses, redirecting funds to attackers. AppsFlyer has remediated the issue and is conducting a forensic investigation. Organizations using the SDK are advised to review their environments for compromise indicators.
AppsFlyer Web SDK used to spread crypto stealer JavaScript code
AppsFlyer's Web SDK was temporarily compromised, spreading malicious JavaScript designed to steal cryptocurrency by altering wallet addresses. The incident, discovered by Profero researchers, affecte...d numerous applications using the SDK for marketing analytics. AppsFlyer confirmed the breach and has resolved the issue, ensuring the mobile SDK remained unaffected. An investigation is ongoing, and affected customers have been informed.
Latest AppsFlyer SDK news
The AppsFlyer Web SDK was temporarily compromised in a supply-chain attack, where malicious code was injected to steal cryptocurrency. This incident highlights a significant security breach affecting... AppsFlyer's software.
AppsFlyer Web SDK Hijacked in 2026 Supply Chain Attack
In March 2026, the AppsFlyer Web SDK was compromised in a supply chain attack, affecting over 100,000 applications. Malicious JavaScript was injected, intercepting cryptocurrency transactions by repl...acing wallet addresses with those controlled by attackers. This incident highlights significant vulnerabilities in third-party SDKs, emphasizing the need for enhanced security measures and monitoring to prevent such breaches.
AppsFlyer's JavaScript SDK Has Been Compromised
AppsFlyer's JavaScript SDK has been compromised in a supply chain attack, affecting websites across sectors like e-commerce and fintech. The compromised SDK serves malicious code, potentially accessi...ng sensitive data such as keystrokes and authentication tokens. Affected sites are advised to block the script and review network logs. This incident highlights the risks of third-party scripts in web security.
AppsFlyer Web SDK hijacked to spread crypto-stealing JavaScript code ...
AppsFlyer's Web SDK was compromised in a supply-chain attack, with malicious code inserted to steal cryptocurrency by altering wallet addresses. The incident, discovered by Profero, affected the SDK ...used by thousands of applications. AppsFlyer confirmed the breach and resolved the issue, ensuring the mobile SDK remained unaffected. The company is investigating with external experts and has communicated with affected customers.
AppsFlyer Expands London Office for New EMEA Hub
AppsFlyer has expanded its London office to establish a new EMEA headquarters, accommodating nearly 70 employees. This strategic move aims to enhance connectivity with clients and partners and streng...then its presence in the region. The office will support various functions, including sales, customer success, and product development.