Latest News & Updates on AppsFlyer

AppsFlyer has introduced a new web performance measurement tool designed to unify web and mobile attribution. This enhancement aims to provide marketers with a more comprehensive view of their market...ing efforts across different platforms, improving the accuracy of performance insights.
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AppsFlyer and cTrader have integrated their platforms to enhance mobile marketing capabilities for retail brokers. This integration allows brokers to manage and measure mobile advertising campaigns m...ore effectively, providing insights into campaign performance and customer acquisition. The collaboration aims to support broker growth by leveraging data-driven marketing strategies.
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cTrader has integrated AppsFlyer's marketing analytics platform, enabling brokers to launch and track mobile advertising campaigns for their branded cTrader mobile apps. This integration allows broke...rs to engage mobile traders effectively by providing insights into campaign performance, user behavior, and channel effectiveness, enhancing their ability to optimize acquisition budgets.
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cTrader has integrated AppsFlyer to enable brokers to launch and track mobile advertising campaigns for their branded cTrader mobile apps. This integration allows brokers to engage mobile traders eff...ectively, providing insights into campaign performance and optimizing acquisition budgets. AppsFlyer's technology supports data privacy while offering detailed attribution and analytics.
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AppsFlyer launched Web Performance Measurement, enhancing its Measurement Suite by integrating mobile-grade attribution and optimization signals for web campaigns. This update provides marketers with... a unified view across web and mobile, eliminating gaps in cross-network visibility and enabling precise creative decisions and omnichannel measurement.
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AppsFlyer has launched Web Performance Measurement, enhancing its Modern Marketing Cloud by integrating mobile-grade attribution and optimization signals for web campaigns. This new feature provides ...marketers with a unified view of performance across web and mobile, eliminating data silos and optimizing cross-platform conversions. The solution offers real-time conversion signals, unified reporting, and a complete ROAS picture, enabling smarter marketing decisions.
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AppsFlyer has expanded its Signal Hub by integrating data from Experian, Facteus, and Attain. This enhancement aims to provide marketers with enriched purchase and identity intelligence, helping them... navigate signal loss and privacy challenges more effectively.
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AppsFlyer introduces Incrementality for UA, a feature that measures the causal impact of user acquisition campaigns. This tool integrates causal lift insights with attribution data, enabling marketer...s to discern true campaign effectiveness. It automates geo-based testing and uses Google's Time-Based Regression for reliable results, helping marketers optimize budgets based on actual growth drivers.
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AppsFlyer has launched its Modern Marketing Cloud platform, expanding beyond mobile attribution to offer omnichannel measurement and AI-powered marketing tools. CEO Oren Kaniel highlighted the compan...y's exploration of strategic and financial partnerships to leverage its momentum, with potential investment or sale options being considered. The platform includes AI-driven automation, secure data sharing, and advanced data infrastructure, aiming to enhance marketing decision-making and transparency.
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AppsFlyer unveiled its Modern Marketing Cloud at the Fall Release event in London, introducing ten new products across four core suites. These suitesMeasurement, Deep Linking, Data Collaboration, and... Agentic AIare designed for AI-driven marketing, focusing on privacy, data collaboration, and accurate measurement. New features include Cross-Platform Journeys, Incrementality for User Acquisition, and the Agent Hub for autonomous marketing execution.
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AppsFlyer has launched eight new products aimed at enhancing growth measurement, AI automation, and data collaboration. These releases are designed to provide advanced solutions for marketers, enabli...ng them to optimize their strategies and improve decision-making through better data insights.
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AppsFlyer has launched Creative Optimization, an AI-driven solution designed to enhance marketing campaigns by providing insights into creative assets. This product helps marketing teams optimize ad ...spend and improve campaign performance through data-driven guidance. It has shown significant results, including up to 50% increases in ad click-through rates and 30% reductions in cost-per-install. Creative Optimization supports collaboration across marketing and creative teams, offering comprehensive performance data and insights.
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AppsFlyer has launched an advanced AI layer for its Protect360 fraud prevention solution, enhancing real-time fraud detection and deterrence capabilities. The AI-powered update improves detection spe...ed by 8X and accuracy by 7X, offering over 90% efficacy. This enhancement helps businesses in various industries, including gaming and finance, to better protect their campaigns and maintain data reliability.
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AppsFlyer has launched "Salesforce to AppsFlyer | Audience Activation" on Salesforce AppExchange. This solution enables privacy-centric data collaboration, audience segmentation, and campaign activat...ion, leveraging AppsFlyer's Data Clean Room and Privacy Enhancing Technologies. It aims to enhance marketing strategies and maximize campaign performance for retail and commerce media networks.
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AppsFlyer has secured over $1 billion in investment from Google, Meta, Unity, and Moloco, valuing the company at $2.7 billion. The funding will enhance AI-focused product development and infrastructu...re for automated marketing. The investment does not grant special access to AppsFlyer's data or technology, maintaining its independence in the digital advertising ecosystem.
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AppsFlyer has secured strategic investments from Moloco, Google, Meta, and Unity to enhance its AI-powered ad measurement capabilities. The investment supports AppsFlyer's mission to provide neutral,... independent measurement in the digital advertising ecosystem. Investors will hold minority stakes without preferential access to AppsFlyer's systems, ensuring continued independence and neutrality.
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AppsFlyer secures over $1 billion in investment from Moloco, Google, Meta, and Unity to enhance its AI-powered ad measurement and cross-platform attribution services. The investment represents a mino...rity, non-controlling interest, ensuring AppsFlyer's independence and neutrality in measurement and attribution.
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AppsFlyer has secured a $1 billion funding round with Google and Meta as minority investors. The deal emphasizes data neutrality, ensuring no preferential access to AppsFlyer's APIs or data for the n...ew investors. This strategic investment supports AppsFlyer's growth while maintaining its operational independence and data integrity.
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AppsFlyer announced minority investments from Moloco, Google, Meta, and Unity to enhance AI-powered ad measurement. This strategic equity participation aims to advance independent and neutral measure...ment, benefiting advertisers, publishers, and developers. The investment supports AppsFlyer's mission to provide accurate, unbiased attribution across digital platforms.
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AppsFlyer and Agoda have partnered to enhance travel media advertising in Asia. The collaboration leverages Agoda's first-party data and AppsFlyer's data collaboration platform to improve campaign me...asurement and targeting. This initiative aims to empower brands with better marketing performance and optimized media investments across the traveler journey.
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AppsFlyer and NAVER have announced a new audience integration aimed at enhancing digital marketing capabilities. This collaboration will allow marketers to leverage advanced audience segmentation and... targeting, improving campaign effectiveness and ROI.
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AppsFlyer has expanded its Signal Hub marketplace by integrating data from Experian, Facteus, and Attain. This partnership enhances AppsFlyer's platform with extensive purchase and identity intellige...nce, helping marketers build precise, privacy-compliant audiences. The collaboration aims to address challenges from privacy regulations and third-party cookie deprecation, offering a robust solution for performance marketing across major advertising networks.
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Discord has partnered with AppsFlyer to enhance its advertising measurement capabilities. AppsFlyer will serve as Discord's first mobile measurement platform, providing privacy-safe campaign analytic...s for Video Quests on Mobile. This partnership aims to improve campaign performance, as demonstrated by a recent 30% performance lift in a campaign using AppsFlyer's tools. The collaboration underscores Discord's commitment to offering advanced measurement solutions to advertisers.
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AppsFlyer and Roku have partnered to launch a Self-Reporting Network integration, enhancing cross-channel attribution and optimization for advertisers. This collaboration allows marketers to measure ...and optimize campaigns across Roku's platform, linking TV ad exposure to mobile app performance. The integration aims to improve transparency and ROI for streaming campaigns, leveraging AppsFlyer's measurement capabilities and Roku's extensive reach.
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AppsFlyer has partnered with Start.io to integrate its Data Collaboration Platform with Start.io's advertising platform. This collaboration enables businesses to merge Start.io's data with AppsFlyer'...s campaign and audience data, enhancing audience targeting while maintaining privacy. The integration allows brands to gain insights, optimize campaigns, and create segmented audiences without exposing personal information, leveraging AppsFlyer's Privacy Enhancing Technologies and Data Clean Room.
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AppsFlyer and Wolt have formed a strategic partnership to enhance retail media capabilities through AppsFlyer's Data Collaboration Platform. This collaboration enables Wolt Ads to leverage first-part...y data for precise audience targeting and campaign performance measurement, resulting in significant improvements in return on ad spend and other key metrics for Wolt's clients.
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AppsFlyer and NAVER have integrated AppsFlyer Audiences with NAVER's advertising platform to enhance ad targeting. This integration allows advertisers to use AppsFlyer's predefined audience segments ...for improved precision, enabling real-time performance insights and streamlined campaign management. The collaboration aims to boost marketing efficiency and deliver personalized ads, benefiting businesses like Woowa Brothers in South Korea.
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AppsFlyer and AWS have partnered to enhance the AppsFlyer Data Collaboration Platform (DCP) by integrating AWS Clean Rooms. This collaboration aims to improve audience targeting and personalization f...or brands and commerce media networks, while ensuring data privacy. The integration allows advertisers to efficiently allocate budgets and gain insights without moving data, enhancing marketing ROI.
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The sale of AppsFlyer has stalled as Apollo Global Management seeks to revise its bid terms with Fortissimo. The firms aimed to acquire 50-60% of AppsFlyer, valuing it at $1.9 billion. AppsFlyer, whi...ch last raised $210 million in 2020, initially targeted a $2.7-$3 billion sale valuation. The deal's failure highlights challenges in tech valuations amid market shifts.
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AppsFlyer's acquisition has been delayed due to concerns related to artificial intelligence. This development highlights potential regulatory or strategic challenges impacting the deal's progress.

AppsFlyer's planned sale to Apollo Global Management and Fortissimo has collapsed. The board halted the $1.9 billion transaction due to Apollo's demand for new deal terms amid declining software valu...ations. Initially, the acquisition aimed to serve as an alternative to a public offering. AppsFlyer, generating $500 million annually, remains profitable and continues to explore strategic options.
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AppsFlyer is nearing a $2 billion sale to private equity funds Apollo Global Management and Fortissimo. The deal, advised by Goldman Sachs, aligns with AppsFlyer's last valuation. The acquisition aim...s to boost growth and operational efficiency. AppsFlyer, founded in 2011, has developed technology for app user acquisition analytics and employs around 1,300 people.
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AppsFlyer has appointed Alexia Nakad as the regional general manager for Western Europe and the Middle East. Nakad, with extensive experience in international growth and partnerships, will lead the c...ompany's strategic expansion and enhance its omni-channel marketing and data collaboration capabilities in these regions.
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AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will lead the company's strategic expansion and growth in these regions, focusing on omni-channel... and data collaboration strategies. Her extensive experience in data-driven marketing and strategic partnerships positions her to accelerate AppsFlyer's ambitions in EMEA West.
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AppsFlyer has appointed Alexia Nakad as General Manager for EMEA West to enhance its presence in Western Europe and the Middle East. Nakad, with extensive experience in data-driven marketing and stra...tegic partnerships, will focus on regional growth and strategic expansion. This move aligns with AppsFlyer's strategy to strengthen its marketing cloud platform capabilities.
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AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. This new role aims to accelerate regional expansion and enhance AppsFlyer's omni-channel marketing stra...tegy. Nakad, with over 18 years of experience in data-driven marketing and strategic partnerships, will lead growth and strategic development across these regions.
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AppsFlyer appoints Alexia Nakad as General Manager for Western Europe and the Middle East to drive growth and strategic expansion in the region.

AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will lead the company's growth and strategic expansion in these regions, focusing on omni-channel... and data collaboration strategies. Her extensive experience in data-driven marketing and strategic partnerships will support AppsFlyer's mission to unify measurement and data collaboration across digital ecosystems.
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AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will lead the company's growth and strategic expansion in these regions, focusing on omni-channel... and data collaboration strategies. Her extensive experience in data-driven marketing and strategic partnerships positions her to accelerate AppsFlyer's ambitions in the region.
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AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East. Nakad will drive growth and strategic expansion as part of AppsFlyer's omni-channel and data collaborat...ion strategy. With extensive experience in data-driven marketing and strategic partnerships, Nakad aims to enhance AppsFlyer's value across the region.
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AppsFlyer has promoted Gal Ekstein to Chief Business Officer, emphasizing his role in driving growth and customer relationships. Ekstein, with a successful track record in EMEA and LATAM, will lead g...o-to-market strategies as AppsFlyer continues its profitable expansion. The company focuses on unbiased measurement and innovation, having recently expanded its Retail Media Network and privacy technologies.
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AppsFlyer has promoted Sarah Maina to Regional Manager for the Middle East and France. In her new role, she will drive strategic growth and enhance client engagement across both regions. Maina's focu...s includes strengthening AppsFlyer's regional presence and deepening partnerships, leveraging her expertise in mobile measurement and analytics to improve client ROI.
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AppsFlyer's Web SDK was compromised in a supply chain attack, leading to cryptocurrency theft via malicious JavaScript. The attack affected thousands of websites, redirecting funds to attackers' acco...unts. AppsFlyer acknowledged the breach, linked to a domain registrar incident, and has since resolved the issue. The mobile SDK was unaffected, and no customer data was accessed.
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AppsFlyer's Web SDK was compromised in a supply-chain attack between March 9 and March 11, 2026, leading to the injection of crypto-stealing JavaScript into websites globally. The attack targeted cry...ptocurrency wallet addresses, redirecting funds to attackers. AppsFlyer has remediated the issue and is conducting a forensic investigation. Organizations using the SDK are advised to review their environments for compromise indicators.
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AppsFlyer's Web SDK was temporarily compromised, spreading malicious JavaScript designed to steal cryptocurrency by altering wallet addresses. The incident, discovered by Profero researchers, affecte...d numerous applications using the SDK for marketing analytics. AppsFlyer confirmed the breach and has resolved the issue, ensuring the mobile SDK remained unaffected. An investigation is ongoing, and affected customers have been informed.
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The AppsFlyer Web SDK was temporarily compromised in a supply-chain attack, where malicious code was injected to steal cryptocurrency. This incident highlights a significant security breach affecting... AppsFlyer's software.
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In March 2026, the AppsFlyer Web SDK was compromised in a supply chain attack, affecting over 100,000 applications. Malicious JavaScript was injected, intercepting cryptocurrency transactions by repl...acing wallet addresses with those controlled by attackers. This incident highlights significant vulnerabilities in third-party SDKs, emphasizing the need for enhanced security measures and monitoring to prevent such breaches.
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AppsFlyer's JavaScript SDK has been compromised in a supply chain attack, affecting websites across sectors like e-commerce and fintech. The compromised SDK serves malicious code, potentially accessi...ng sensitive data such as keystrokes and authentication tokens. Affected sites are advised to block the script and review network logs. This incident highlights the risks of third-party scripts in web security.
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AppsFlyer's Web SDK was compromised in a supply-chain attack, with malicious code inserted to steal cryptocurrency by altering wallet addresses. The incident, discovered by Profero, affected the SDK ...used by thousands of applications. AppsFlyer confirmed the breach and resolved the issue, ensuring the mobile SDK remained unaffected. The company is investigating with external experts and has communicated with affected customers.
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AppsFlyer has expanded its London office to establish a new EMEA headquarters, accommodating nearly 70 employees. This strategic move aims to enhance connectivity with clients and partners and streng...then its presence in the region. The office will support various functions, including sales, customer success, and product development.
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