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Entertainment Case Studies and Customer Success Stories with AppsFlyer
Jackpocket
- Entertainment
- Medium
New York, USA
Jackpocket used AppsFlyer to become the top lottery app. They leveraged industry-leading tools to improve their app marketing. AppsFlyer helped... Jackpocket boost their return on app spend by 10%. The solution included deep integrations and better reporting. This led to increased daily active users and improved user experiences.
Gogii Games used AppsFlyer to scale their mobile game quickly. The company wanted to grow their user base and improve... game performance. AppsFlyer helped them track installs and user engagement. This allowed Gogii Games to make better marketing decisions. As a result, they scaled their game faster than before.
Soundcloud used AppsFlyer to increase user signups while reducing ad spend. The platform helped Soundcloud track and optimize their marketing... campaigns. This led to more efficient use of their advertising budget. As a result, Soundcloud achieved higher growth with lower costs. AppsFlyer provided measurement and analytics tools to support these improvements.
Crazy Maple Studio used AppsFlyer to improve their app marketing. They focused on boosting return on app spend. With AppsFlyer... and Affle, they increased ROI by 10%. The company works in entertainment and photo & video apps. AppsFlyer helped them measure and optimize their campaigns.
AppsFlyer helped Rei do Pitaco unify attribution on iOS. The company faced challenges tracking user sources in a crowded sports... betting market. By using AppsFlyer's Single Source of Truth, they gained clear, reliable data on installs and revenue. This let them focus on ROI and make better investment decisions. As a result, Rei do Pitaco grew revenue 4.5x in four months and improved iOS user retention and LTV.
AppsFlyer helped MobilityWare restructure its user acquisition strategy for iOS. By partnering with InMobi Advertising and using AppsFlyer’s Single Source... of Truth, MobilityWare ran a US-based test on two game titles. The team saw a 38% increase in US iOS user growth and a 13.5% drop in eCPI. Creative optimizations improved click-through rates by 21%. MobilityWare expanded the partnership to more titles and regions after these results.
AppsFlyer helped Genera Games cut marketing costs by 47%. The team used AppsFlyer’s fraud protection to block fake installs and... spot advanced fraud. They found over 85% of suspicious devices were part of a bot scheme. Genera Games stopped ads on bad networks and doubled their non-organic growth. Loyal user rates went up 4X in just two months.
AppsFlyer’s Measurement Suite helped Tee Studio double in-app purchase conversions from 5% to 10%. The studio saw a 25% increase... in month-over-month revenue. Their average click-through rate rose from 3% to 6%. AppsFlyer enabled precise attribution, letting Tee Studio allocate budgets to the best channels. The solution also reduced CPA from $5 to $3 and freed up the team from manual SDK updates.
Bravestars used AppsFlyer to reach 1 billion downloads for their mobile games. The company relied on AppsFlyer's measurement suite and... mobile attribution tools. These tools helped Bravestars scale globally with accurate data. They optimized return on ad spend and improved teamwork between product and marketing teams. AppsFlyer enabled Bravestars to stay agile and make better decisions with data-driven insights.
AppsFlyer's Creative Optimization helped Ace Games boost their click-through rate by 52%. The mobile gaming company struggled with fragmented creative... data and lacked clear ad-level cost insights. By integrating Creative Optimization, Ace Games gained a unified view of creative performance across networks. The share of successful creatives rose from 55% to 80%. Teams now quickly identify top-performing ads and optimize campaigns faster.
AppsFlyer helped Bitmango, a mobile puzzle game publisher, improve ROAS by increasing data accuracy and shortening optimization cycles. Bitmango used AppsFlyer's... cost aggregation and ad revenue solutions to collect and analyze ad spend and revenue data in real time. This allowed them to make faster decisions and optimize campaigns more effectively. After implementing AppsFlyer, Bitmango saw ROAS increase by 18% on day 1, 23% on day 3, 45% on day 7, and 57% on day 14. The company now manages marketing budgets with greater confidence and efficiency.
AppsFlyer helped Playrix cut fraudulent rewards by 12. 5%. Playrix used AppsFlyer's event validation rules to block fraud in rewarded...ad channels. This saved Playrix $100,000 per month in ad spend. Manual fraud checks dropped, freeing up team time. Playrix now trusts its user acquisition data and plans to expand the solution.
AppsFlyer helped Kolibri Games scale user acquisition for Idle Miner Tycoon. Kolibri Games struggled to analyze player acquisition and lacked... infrastructure for deep insights. AppsFlyer provided customizable reporting, fraud protection, and easy integration. Kolibri Games gained granular user journey analysis and improved LTV modeling. The support team enabled fast partner integrations and experimentation with new channels.
AppsFlyer helped Teebik boost new user growth by 50 times. Teebik used AppsFlyer to track marketing campaigns and partner performance... in real time. The platform's fraud detection increased Teebik's marketing ROI by 10%. Teebik also saw a 20 times increase in revenue. AppsFlyer reports helped Teebik optimize campaigns and validate game quality. Top games like Fallensouls and Clash of Gods reached leading positions on Google Play.
HiGame Joint Stock Company
- Entertainment
- Small
Ho Chi Minh City, Vietnam
AppsFlyer’s Creative Optimization Solution helped HiGame boost ROAS by 15%. HiGame used AI-powered insights to identify and scale high-performing ad... creatives. They cut cost per install by 10% and doubled the speed of creative testing. The platform unified creative data across 70+ ad networks. HiGame saw up to 20% higher conversion rates by focusing on winning creative elements.
AppsFlyer helped Big Fish Games unify their mobile attribution data. The company switched from two providers to AppsFlyer for better... marketing analytics. Using AppsFlyer’s Push API, they sent real-time attribution data to their BI tool. This enabled faster, deeper campaign analysis and saved development time. Big Fish Games now makes smarter marketing decisions across their global game portfolio.
AppsFlyer helped ABI Game Studio cut effective cost per install by up to 40% for Apple Search Ads. The team saw... a 13% increase in click to install conversion rates. AppsFlyer gave ABI a clear view of return on ad spend and user retention. ABI used AppsFlyer’s dashboard and SDK to track campaign performance after iOS 14.5 changes. The partnership let ABI make better ad spend decisions and keep eCPI stable.
AppsFlyer’s ROI360 helped BitMango boost their Day 14 ROAS by 57% in just two months. BitMango used ROI360 to access... real-time, granular cost and ad revenue data. This let them make faster, more accurate campaign decisions. The optimization cycle shortened from up to three weeks to just one week. BitMango’s team now relies on AppsFlyer for better forecasting and higher efficiency in mobile game marketing.
AppsFlyer’s Predict solution helped Rocket Studio overcome SKAN limitations on iOS. The team used predictive analytics to optimize user acquisition... and identify high-value players. With Facebook Gaming integration, they achieved a 6x increase in revenue and a 42% rise in day 7 ROAS. Predictive values were delivered within 24 hours, enabling fast campaign adjustments. Rocket Studio now acquires more valuable users and boosts return on ad spend.
AppsFlyer People-Based Attribution helped fuboTV cut cost per install by 15% across Android and iOS. The marketing team gained full... visibility into the customer journey by connecting data from mobile, web, and CRM. This let them reallocate budgets more efficiently, boosting allocation efficiency by 20%. Teams could now target loyal users across devices and unite their marketing efforts. The result was more engaged users and smarter spending.
AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost Day 7 ROAS by 42%. The team saw a... 4x increase in installs for Bridge Race. Supersonic used real-time revenue data to optimize user acquisition and monetization on Meta. This approach let them target high-value users and expand into new markets. The strategy drove 53% of their Meta ad spend and grew total revenue without hurting other streams.
AppsFlyer Protect360 helped Pixonic stop over $1 million in fraudulent ad spend. Pixonic used Protect360 to block bots, click flooding,... and payment fraud in real time. The solution gave Pixonic clear data and let them focus on trusted traffic sources. 84% of fraud was detected instantly, saving time and money. Pixonic now spends more time on campaign optimization and less on fraud management.
AppsFlyer helped Kolibri Games scale user acquisition to over 100 million users. Kolibri needed better insight into where their players... came from and how to analyze user value. AppsFlyer provided customizable reporting, fraud protection, and easy integration with new partners. The platform enabled Kolibri to understand user journeys and optimize campaigns. Kolibri praised AppsFlyer's support team and intuitive product design.
AppsFlyer’s ROI360 helped AppQuantum fix fragmented cost data and slow ad revenue reporting. The platform gave them real-time, accurate data... for campaign optimization. AppQuantum saw a 20% increase in ROAS and a 10-20% boost in campaign effectiveness. Profits rose by 10%. Data sharing with partners improved decision-making and budget allocation.
AppsFlyer helped Kabam measure the impact of remarketing on mobile game revenue. Kabam used AppsFlyer’s Incrementality solution to test campaigns... for lapsed players. They achieved a 20% lift in revenue and a 4X increase in conversion rate for non-paying players. The solution enabled Kabam to track offline-to-online user acquisition using QR codes. Kabam now optimizes remarketing and budget with clear, data-driven insights.
Retail Case Studies and Customer Success Stories with AppsFlyer
29CM
- Retail
- Medium
Seoul, South Korea
AppsFlyer Audiences helped 29CM cut first purchase CPA by 43%. The online lifestyle select shop used automated audience segmentation to... target users who installed the app but had not yet made a purchase. This improved marketing efficiency and reduced remarketing CPA by 19%. Over five years, 29CM achieved an average annual growth rate of 70%. The solution enabled faster, more precise campaign execution and better use of marketing budgets.
AppsFlyer helped Casas Bahia boost ROI by 55% using advanced measurement tools. The retailer tested value-based and in-app event optimization... on TikTok ads. By combining both methods, they increased in-app conversion rates by 44%. AppsFlyer gave full visibility into user journeys, from acquisition to re-engagement. This data-driven approach led to higher user lifetime value and campaign success.
Kolon Mall used AppsFlyer's audience segmentation tools to improve customer retention. They wanted to target high-value users and reactivate dormant... customers. By using data-driven audience strategies, Kolon Mall increased retention rates by 15%. They also reduced engagement costs for dormant users by 20%. The marketing team could run more effective campaigns across multiple platforms.
AppsFlyer’s Deep Linking Suite helped FamilyMart double its coupon redemption rate. The Famipay team used QR codes on receipts to... let users redeem coupons instantly in-store. This made the process three times faster than before. The switch from Firebase to AppsFlyer improved both user experience and backend operations. FamilyMart now connects offline and online touchpoints for better app engagement.
AppsFlyer’s OneLink deep linking suite helped Letyshops reach nearly 500 million users and drive over 700,000 app installs. Letyshops used influencer... marketing, email campaigns, and offline QR codes to attract new users. The solution enabled seamless user journeys from any channel, improving conversion rates. Influencer campaigns saw up to 25% conversion, while email marketing achieved 40%. AppsFlyer provided clear campaign measurement and fast optimization.
AppsFlyer helped bigbasket triple its web-to-app installs. The company used Smart Banners and OneLink deep linking to move users from... its mobile website to its app. This led to a 3x increase in app installs and a 2x rise in first orders from web-to-app users. The solution allowed bigbasket to track campaign performance and personalize user journeys. Bigbasket saw significant growth in mobile app engagement and revenue.
RD Saúde used AppsFlyer and OneLink to unify CRM and paid media. They saw a 6% increase in LTV and... a 41.7% rise in digital revenue year over year. App engagement grew, with 2.2 times more active users. CRM conversion rates improved by 20% using deep linking. Centralized data helped teams work faster and deliver a better customer journey.
Privalia used AppsFlyer Smart Banners to move users from their mobile website to their app. They saw a 32% increase... in app installs from web clicks. Registrations from these installs rose by 76%. First purchases by new users from the web grew by 21%. 19% of current users made purchases in the app. The marketing team gained full visibility into the user journey and made better decisions with data.
AppsFlyer helped Sodimac boost app installs by 44% using OneLink and QR codes. Sodimac used AppsFlyer to track and optimize... multichannel campaigns across LATAM. The solution reduced implementation time by 83%. QR codes in stores linked shoppers to digital content, improving customer experience. Adobe Analytics integration gave Sodimac actionable insights to refine marketing. Teams across seven countries now collaborate better and deliver a unified customer journey.
AppsFlyer and Google helped Getir boost iOS installs by 4. 1x and cut cost per install by 69%. Getir faced...challenges with campaign measurement and optimization due to privacy changes on iOS. By using AppsFlyer’s Measurement Suite and Google’s Integrated Conversion Measurement, Getir gained better attribution and real-time insights. This led to faster campaign adjustments and more confident investment decisions. The solution also reduced manual reporting work and improved data accuracy.
AppsFlyer helped eBay scale its mobile marketing. eBay integrated AppsFlyer to manage billions of monthly events with high speed and... stability. The solution enabled fast partner integrations and improved fraud protection. eBay gained a full view of user acquisition and reduced costs. AppsFlyer met strict security and compliance needs for eBay's global operations.
AppsFlyer helped Carrefour Brazil boost in-app revenue by 29% in three months. The team used AppsFlyer Audiences for targeted segmentation... and TikTok's creative optimization tools. They shifted focus from website to app, running retargeting campaigns and working with content creators. This led to an 11% increase in new users and 3x higher ROI on TikTok compared to other channels. A standout video ad generated over 3 million views and a CTR 50x above benchmark.
AppsFlyer helped Nykaa increase installs by 2. 5X and improve cost per install by 1.5X. Nykaa used AppsFlyer's Audiences solution...for advanced audience segmentation and retargeting. The team re-engaged uninstalled users and boosted retention by 55%. Dynamic segmentation at the SKU level improved user acquisition and brand experience. Nykaa's marketing team used real-time analytics to optimize paid media campaigns and drive ROI.
AppsFlyer deep linking and QR code solution helped Albertsons boost app traffic by 113%. The company placed QR codes on... receipts across 2,000+ stores, driving over 1.2 million app visitors in two months. The solution enabled seamless app journeys and full in-app attribution. Albertsons saw a 12% increase in monthly active users. The campaign improved user experience and provided real-time analytics for marketing optimization.
AppsFlyer Audiences helped Kolon Mall boost user retention by over 15%. The team used data-driven audience segmentation to target high-value... users and reactivate dormant ones. Kolon Mall integrated AppsFlyer with their OLO Club and Meta, expanding campaigns without changing their setup. They reduced dormant user engagement costs by 20%. Fast implementation and ongoing support from AppsFlyer improved campaign efficiency.
AppsFlyer helped eBay scale its mobile marketing with fast, stable attribution. eBay integrated with over 8,000 partners using AppsFlyer’s measurement... suite. The platform processed billions of monthly events and improved fraud protection. eBay gained 360-degree insight into user acquisition and lowered costs. AppsFlyer’s global support and compliance features met eBay’s enterprise needs.
AppsFlyer’s Smart Banners helped bigbasket triple web-to-app installs. The solution used deep linking and personalized banners to move users from... the mobile website to the app. First orders from mobile web-to-app users doubled. The campaign drove more app downloads and increased revenue. bigbasket tracked installs, clicks, and conversions using AppsFlyer’s dashboard.
AppsFlyer helped Hepsiburada migrate from their old attribution partner. The switch enabled deep linking, letting influencer marketers drive traffic to... specific app pages. This led to tens of thousands of new app installs and higher revenue. The migration process was fast and smooth, with strong support from AppsFlyer. Hepsiburada now uses AppsFlyer to support their growth and influencer marketing.
Food & Beverages Case Studies and Customer Success Stories with AppsFlyer
TaDa Delivery
- Food & Beverages
- Large
AppsFlyer helped TaDa Delivery cut customer acquisition costs by 8% on average, with some months reaching a 54% reduction. The company used... AppsFlyer and TikTok's Pangle to track and optimize mobile app campaigns. This led to 50% of new customers coming from TikTok, up from 10% in the first month. Real-time analytics enabled TaDa Delivery to keep costs stable while growing users. The strategy ensured long-term profitability and sustainable growth.
AppsFlyer helped Panera improve campaign measurement across channels. Panera used AppsFlyer to connect mobile app data and share insights with... partners. The team tracked app installs and MyPanera sign-ups to guide smarter marketing. Panera expanded media channels and gained deeper campaign insights. Data from AppsFlyer became key for business decisions and internal reporting.
AppsFlyer helped Zepto boost remarketing conversions by 35%. Zepto used AppsFlyer Audiences to create dynamic customer segments for personalized campaigns.... The solution automated audience creation and syncing, saving manual effort. Deep linking with OneLink improved user journeys and retention. Zepto also saw a 40% drop in cost per reinstall and a 15% increase in D30 retention rate.
Wolt used AppsFlyer and Smartly to automate marketing based on real-time data. They integrated both platforms to trigger campaign changes... automatically, saving time and improving results. During the Covid-19 crisis, Wolt doubled its marketing efforts and quickly launched grocery delivery in 15 countries. The company adapted to contactless delivery in just two weeks. AppsFlyer provided accurate attribution data, helping Wolt support 10,000 restaurant partners and 20,000 couriers.
AppsFlyer Smart Banner helped Daki boost conversions by 23%. Daki used AppsFlyer to move web users to their app, reducing... checkout abandonment. The solution drove a 54% increase in app traffic and over 1,500 purchases. Daki saw R$170,000 in recurring user revenue and a 44% drop in churn. Real-time dashboards let Daki track and optimize every step of the user journey.
Burger King used AppsFlyer to improve its mobile app marketing. They segmented app users and targeted inactive users with remarketing... campaigns. The company also used TikTok's app event optimization to reach users who had installed the app but not used new offers. This strategy led to a 7X increase in ROI and a 20% lower cost per activation. Burger King saw more coupon activations and higher user lifetime value.
AppsFlyer helped Wolt automate marketing with data-driven insights. Wolt integrated Smartly with AppsFlyer to trigger campaign changes based on real-time... data. This allowed Wolt to quickly adapt to Covid-19, launching no-contact delivery in 2 weeks and a grocery service in 15 markets. The automation supported 10,000 restaurant partners and 20,000 couriers. Wolt reached new customers and improved service during a crisis.
AppsFlyer Incrementality helped Wolt cut time and resources for incrementality testing by 50%. Wolt automated test setup and analysis across... 23 markets, running over 15 tests per month. The marketing team used new insights to eliminate underperforming campaigns and shift budgets to high-value channels. This led to a 10X increase in remarketing spend. Wolt now makes data-driven decisions to boost user engagement and order frequency.
AppsFlyer helped Rappi track and optimize mobile app marketing. Rappi replaced manual spreadsheets with AppsFlyer dashboards. This improved their ability... to measure campaign ROI and user engagement. Rappi saw a 50% lift in install to registration and a 280% lift in install to purchase. The team eliminated data discrepancies and improved business performance. AppsFlyer’s unified dashboards and integrations supported Rappi’s growth.
Internet Case Studies and Customer Success Stories with AppsFlyer
eBay
- Internet
- Very Large
San Jose, USA
AppsFlyer helped eBay move beyond cost per install (CPI) to create more effective marketing campaigns. The company used AppsFlyer's solutions... to improve campaign measurement and user acquisition. eBay operates in the finance sector and serves North America. The case highlights the shift to smarter campaign strategies for better results.
AppsFlyer helped 株式会社タップル manage user behavior and optimize ad spend across over 10 channels. After Apple’s privacy changes, tracking iOS... users became difficult, impacting marketing KPIs. By adopting AppsFlyer’s SKAN Conversion Studio, タップル improved accuracy in measuring ad performance. They cut ad spend on overvalued channels by 45%. User acquisition cost improved by 17%.
AppsFlyer helped Shopee grow users by 5X and boost engagement by 10X. Shopee used AppsFlyer to track every app install... and user action. The team synced in-app events with retargeting partners to increase mobile revenue. AppsFlyer’s Push API gave Shopee a full view of marketplace health. Shopee improved user quality, loyalty, and ROI across all markets.
AppsFlyer helped Clover adapt to Apple's privacy changes by implementing SKAdNetwork. Clover used AppsFlyer to measure campaign performance without relying... on IDFA. The team integrated AppsFlyer with Snapchat, then Facebook and TikTok, to track installs and post-install events. Clover gained valuable insights into privacy-centric measurement and stayed ahead of competitors. Most key goals were still met using AppsFlyer’s solutions, despite the shift to aggregated data.
AppsFlyer helped eBay solve the challenge of tracking offline app installs. The solution focused on connecting offline marketing with digital... app installs. This allowed eBay to measure the impact of their offline campaigns. As a result, eBay gained better insights into user acquisition. The case highlights the value of accurate attribution for large internet companies.
AppsFlyer helped Letgo boost user acquisition and improve customer experience. Letgo used AppsFlyer's deep linking and attribution tools to test... and optimize smart banners. This led to a 35% increase in conversions. Personalized referral campaigns achieved a 38% conversion rate. Letgo's team used these insights to further optimize their campaigns.
AppsFlyer helped VSCO improve its marketing with strong attribution and deep linking. VSCO used AppsFlyer to track in-app events and... optimize user acquisition. The team deployed over 600 OneLink links to measure campaign performance. They achieved a 33% web-to-app and 20% referral-to-app conversion rate. AppsFlyer enabled VSCO to beat CAC goals and unify data across paid and owned channels.
AppsFlyer’s OneLink deep linking solution helped Apartment List double day 0 logins. The new onboarding process led to a 15%... drop in cost per install and a 30% rise in user lifetime value. Apartment List used OneLink to create a seamless web-to-app experience. Users could sign in without passwords and keep their search history across devices. This improved user engagement and conversion rates.
AppsFlyer helped Clover adapt to Apple's privacy changes by implementing SKAdNetwork. Clover used AppsFlyer to measure campaign performance without relying... on IDFA. The team integrated AppsFlyer with Snapchat, then Facebook and TikTok, to track installs and post-install events. Clover gained valuable insights into privacy-centric measurement and stayed ahead of competitors. Most key goals were still met using AppsFlyer’s solutions, despite the shift to aggregated data.
WorldRemit used AppsFlyer to go fully mobile. The company operates in the finance sector. AppsFlyer helped WorldRemit optimize creative assets... across channels. This improved their mobile marketing and campaign decisions. The solution supported their transition to a mobile-first approach.
ZaloPay used AppsFlyer to cut customer acquisition costs by 90%. The fintech company faced challenges in scaling user acquisition while... keeping efficiency and traffic quality high. AppsFlyer helped ZaloPay measure and optimize their growth campaigns. With over 16 million users, ZaloPay improved their marketing results. The partnership enabled better growth and measurement for the digital payments platform.
AppsFlyer helped MONIX boost FINNIX app registrations by 600%. The fintech startup used AppsFlyer’s measurement suite to track user journeys... and optimize ad spend. With AppsFlyer, FINNIX doubled downloads and grew monthly active users by 4.4 times. The team gained insights to lower cost per install below industry benchmarks. AppsFlyer’s data tools also improved product development and user retention.
AppsFlyer helped Nomad boost its campaign CTR by 83% using creative optimization and AI tools. Nomad unified its growth, creative,... and data teams with a single strategy. The company used AppsFlyer to analyze creative performance by element, not just by ad or channel. Over 1 billion impressions were achieved, and the "Yellow Friday" campaign delivered a CTR 65% above average. Nomad now makes faster decisions with unified dashboards and AI-driven insights.
AppsFlyer helped Linxo, a French fintech app, grow its user base in a tough market. Linxo used AppsFlyer's advanced marketing... analytics and attribution tools. They integrated these with Addict Mobile to optimize campaigns on Facebook and Google. In just seven months, Linxo reached one million users and tripled its loyal user count. The app also ranked 8th in the finance category on the French App Store.
Flip used AppsFlyer MCP to connect their data to Claude, building a self-serve insights engine for their performance marketing team. The three-person team... managed over ten financial products and faced up to five hours a week on manual reporting. With the new setup, stakeholders now get answers in under 10 minutes, saving up to 16 hours a month. The quality of insights improved, and the team can focus on strategy instead of routine requests. AppsFlyer MCP helped Flip scale insights delivery and reclaim valuable time.
AppsFlyer helped Dave Inc. identify top-performing creative assets across marketing channels. The Creative Optimization solution enabled Dave Inc. to improve... campaign measurement and asset selection. This led to better marketing decisions and increased campaign effectiveness. Dave Inc. operates in the financial services sector in North America.
AppsFlyer helped Dave, Inc save $408k from ad fraud in 2023. The fintech company unified mobile attribution and cost aggregation,... restoring confidence in ad budgets. Dave used AppsFlyer’s Creative Optimization tool to automate reporting and improve campaign decisions. This led to a 12% increase in click-through rate and a 10% reduction in ad spend. The marketing team also saved up to 10 hours a week on reporting tasks.
Banking Case Studies and Customer Success Stories with AppsFlyer
Bradesco
- Banking
- Very Large
Osasco, Brazil
Bradesco used AppsFlyer DCR to fix data blindspots. The bank saw a 150% boost in performance. AppsFlyer helped Bradesco get... better data and insights. This led to smarter decisions and improved results. The case shows how data collaboration tools can drive big gains in banking.
Axis Bank used AppsFlyer’s OneLink to improve digital marketing attribution. The bank needed to integrate millions of new customers after... acquiring Citibank’s retail business. Before, they could not track which channels led to app installs and key actions. With AppsFlyer, they tracked the full user journey and optimized campaigns across SMS, WhatsApp, email, and paid media. This led to a 25% increase in app downloads in one month. Teams now use a unified dashboard to make data-driven decisions.
AppsFlyer’s Data Collaboration Platform helped Banco Bradesco and a global payment company build privacy-safe audiences for a new benefits program. Bradesco used encrypted... data matching to target shared customers without sharing personal data. The solution enabled precise audience targeting and daily performance reporting. Bradesco saw a 40% reduction in CPA on Meta and 18% on Google. The bank now has a scalable, privacy-compliant model for future campaigns.
MB Bank partnered with AppsFlyer to support its digital transformation. The bank used AppsFlyer's measurement suite and mobile attribution tools.... This helped MB Bank improve its digital banking services. The partnership began in 2017. MB Bank is one of Vietnam’s leading digital banks.
Inter used AppsFlyer Protect 360 to fight fraud in digital customer acquisition. The bank faced threats like click flooding, geo-masking,... and fake installs, with nearly 10% of Android installs being fraudulent. By adopting real-time fraud detection and server-to-server event validation, Inter reduced suspicious traffic and improved campaign accuracy. The solution helped save up to R$ 4 million and supported Inter’s plan to reach 60 million customers by 2027.
AppsFlyer helped Step Mobile Inc. , a banking app for young adults, gain 50% more visibility into SKAN conversions. Step...needed accurate attribution for all paid and owned media, especially on iOS 14+. Their previous platform missed half of SKAN conversions and lacked unified cost aggregation. With AppsFlyer, Step unified attribution, deep linking, and cost data across channels and devices. The marketing team now saves 2–3 hours daily on campaign optimization. AppsFlyer’s dashboard and APIs provide actionable insights and seamless integration with BI tools.
BPI used AppsFlyer to drive smarter banking growth. The bank scaled its impact and boosted user engagement with AppsFlyer’s measurement... suite and mobile attribution tools. BPI also re-engaged users, improving their digital banking experience. The solution helped BPI achieve better results in the APAC finance sector. AppsFlyer supported BPI’s growth and user retention goals.
AppsFlyer helped Varo, a leading US digital bank, analyze large volumes of mobile data across web, iOS, and Android. Varo used AppsFlyer... to track customer journeys, reduce fraud, and optimize acquisition costs. The integration with Varo’s tech stack made data accessible for marketing, product, and leadership teams. Fast, reliable data delivery saved Varo significant processing time. Varo’s team used these insights to improve their acquisition strategy.
eCooltra
- Transportation/Trucking/Railroad
- Medium
Barcelona, Spain
AppsFlyer helped eCooltra grow 5X in one year by focusing on user quality and a smooth customer journey. eCooltra used AppsFlyer... for mobile attribution, audience segmentation, and real-time data integration. They improved their first ride conversion rate by 60% and doubled user loyalty. The team optimized paid media, streamlined reporting, and reduced friction in the user experience. These changes led to rapid expansion across Europe and higher lifetime value from users.
inDrive
- Transportation/Trucking/Railroad
- Very Large
Yakutsk, Russia
AppsFlyer’s Data Collaboration Platform helped inDrive uncover 90% of previously hidden attribution data. Before, inDrive struggled to measure campaign performance... due to signal loss from self-reporting networks. With AppsFlyer, they gained a clear, consolidated view of marketing data while staying privacy compliant. The platform enabled inDrive to track installs and registrations across channels and cities. Now, inDrive can allocate marketing budgets more efficiently and improve campaign results.
Gett used AppsFlyer to measure and grow its mobile business. The company saw a 20% increase in in-app conversion rate.... AppsFlyer’s deep linking and fraud protection helped block 35 advanced fraud sources. Gett improved user experience and marketing performance with automated reporting and BI integrations. Over 3 billion data points were measured to guide Gett’s expansion and performance.
AppsFlyer helped Rapido boost retention by 20% using its Audiences and Protect360 solutions. Rapido unified campaign data, improved user segmentation,... and reduced fraud. The platform enabled a 25% month-over-month increase in monthly transacting users. Rapido optimized ad spend and re-engaged dormant users. AppsFlyer provided real-time insights and advanced remarketing tools.
Education Case Studies and Customer Success Stories with AppsFlyer
Rosetta Stone
- Education
- Medium
Arlington, USA
AppsFlyer helped Rosetta Stone boost ROI from Apple Search Ads by 39% through targeted remarketing of inactive users. The team used... custom re-acquisition windows and dashboards to separate new and returning users. This approach led to an 18% drop in cost per install and a 19% increase in revenue. Customer lifetime value from Apple Search Ads rose by 10%. Rosetta Stone leveraged AppsFlyer to personalize campaigns and track detailed results.
AppsFlyer helped Rosetta Stone boost Apple Search Ads performance. The team used custom reacquisition windows and dashboards to target dormant... users. This led to a 39% higher ROI from remarketing, an 18% drop in cost per install, a 19% increase in revenue, and a 10% rise in customer LTV. Rosetta Stone improved user acquisition and re-engagement with AppsFlyer's marketing analytics and attribution tools.
Consumer Goods Case Studies and Customer Success Stories with AppsFlyer
Fetch Rewards
- Consumer Goods
- Medium
Madison, USA
AppsFlyer's Protect 360 helped Fetch Rewards save over $750,000 in one year by blocking fraudulent app installs. The team used... real-time and post-attribution fraud detection to ensure only legitimate installs were paid for. Protect 360 provided detailed reports and transparency, allowing Fetch Rewards to work closely with partners and remove bad actors. The solution blocked 330,000 fraudulent installs and 160,000 fake in-app events. Fetch Rewards scaled user acquisition campaigns without fear of fraud.
AppsFlyer's Protect360 helped Fetch Rewards block 480,000 fraudulent installs and 160,000 fake in-app events. The platform saved Fetch Rewards over... $750,000 in one year by detecting fraud in real time and after attribution. Fetch Rewards used Protect360’s custom fraud detection rules to match their app’s needs. The team gained full insight into fraud savings and shared real-time reports with partners. This transparency enabled quick action against fraud and improved campaign results.
Apparel & Fashion Case Studies and Customer Success Stories with AppsFlyer
株式会社ユナイテッドアローズ
- Apparel & Fashion
- Large
Tokyo, Japan
AppsFlyer helped 株式会社ユナイテッドアローズ connect app and in-store data. The company used AppsFlyer to track customer journeys from app to store.... This led to about 8x higher ROAS for purchases driven by web and app ads. The team could now see how app users visit stores and buy products. Accurate measurement improved both online and offline marketing. The company plans to use store-level tags for even deeper insights.
Consumer Services Case Studies and Customer Success Stories with AppsFlyer
Treatwell
- Consumer Services
- Medium
London, UK
AppsFlyer's OneLink helped Treatwell cut user acquisition costs by 33%. Treatwell used AppsFlyer to track and optimize owned media campaigns... across devices. The marketing team could measure campaign impact and make better decisions. They increased revenue from repeat customers by 50% year-over-year. Deep linking ensured users had a smooth experience, whether on desktop or mobile.
Restaurants Case Studies and Customer Success Stories with AppsFlyer
Pizza Hut
- Restaurants
- Very Large
Plano, USA
AppsFlyer helped Pizza Hut increase mobile app downloads with a new rewards program. The user acquisition team saw that mobile... orders were much higher among rewards members. They used QR code marketing to drive app downloads from in-store and pizza box placements. AppsFlyer's OneLink made it easy to track QR code effectiveness and analyze campaign data. As a result, Pizza Hut saw a big increase in app downloads and new member sign-ups.
Other Industry Case Studies and Success Stories with AppsFlyer
Agoda Media Solutions
- Travel
- Large
Singapore, Singapore
AppsFlyer's Data Collaboration Platform helped Agoda Media Solutions deliver an 8. 9x higher conversion rate for a global beauty brand....The platform enabled privacy-safe audience collaboration, letting Agoda and the brand combine audiences without exposing raw data. Activation across Meta and Google Ads led to a 37% match rate on Meta, 1.8x above industry benchmarks. The solution provided measurable, channel-level performance and a repeatable, privacy-first approach for future campaigns.
AppsFlyer's Protect 360 saved Miles $1. 1M in fraudulent ad spend in just one month. The solution blocked 439,375 fake...in-app events, cutting Miles's fraud rate from 97% to 4%. Miles expanded from 2 to over 60 media partners while keeping billing simple. The one-person marketing team now scales user acquisition with confidence. Protect 360 ensures Miles only pays for real conversions.
Agoda uses AppsFlyer to drive growth with data-driven testing. The company balances growth and profitability by leveraging cross-platform measurement tools.... AppsFlyer helps Agoda create seamless customer journeys. The focus is on scaling growth through accurate data and measurement. No specific metrics or numbers are mentioned in the content.
AppsFlyer helped Hopper triple its marketing spend and boost campaign capacity by 10x. Hopper used AppsFlyer’s attribution data to automate... mobile marketing and optimize ad spend. The team built the Hopper Ads Engine to manage daily budgets and creative roll-outs. This automation saved 90% of campaign creation time. Hopper outperformed larger competitors while keeping team size steady.