Real-World Case Studies and Customer Success Stories with AppsFlyer

AppsFlyer Incrementality helped Wolt measure and improve their marketing campaigns. Wolt saved 50% of the time and resources on incrementality... testing. They grew their remarketing budget by 10 times. Wolt now runs an average of 15 incrementality tests per month. The solution helped Wolt reengage users and increase order frequency. Wolt covered all 23 active markets with these tests.
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AppsFlyer helped Rappi track and improve their mobile marketing. Rappi used AppsFlyer to measure app growth and user engagement. They... matched media costs with in-app revenue for better ROI. Custom dashboards replaced manual spreadsheets. Rappi saw a 50% lift in install to registration and a 280% lift in install to purchase. The team gained clear insights and improved business results.
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AppsFlyer helped Wolt automate marketing with data-driven tools. Wolt needed better attribution and fast, accurate data. They integrated Smartly with... AppsFlyer to trigger campaign changes automatically. This let Wolt adapt quickly during Covid-19, supporting 10,000 restaurant partners and 20,000 couriers. Wolt launched no-contact delivery in 2 weeks and started grocery delivery in 15 markets in days.
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AppsFlyer deep linking and QR code solution helped Albertsons boost app traffic by 113%. The company placed QR codes on... receipts across 2,000+ stores, driving over 1.2 million app visitors in two months. The solution enabled seamless app journeys and full in-app attribution. Albertsons saw a 12% increase in monthly active users. The campaign improved user experience and provided real-time analytics for marketing optimization.
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AppsFlyer helped Nykaa increase installs by 2. 5X and improve cost per install by 1.5X. Nykaa used AppsFlyer's Audiences solution...for advanced audience segmentation and retargeting. The team re-engaged uninstalled users and boosted retention by 55%. Dynamic segmentation at the SKU level improved user acquisition and brand experience. Nykaa's marketing team used real-time analytics to optimize paid media campaigns and drive ROI.
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AppsFlyer helped Rapido boost retention by 20% using its Audiences and Protect360 solutions. Rapido unified campaign data, improved user segmentation,... and reduced fraud. The platform enabled a 25% month-over-month increase in monthly transacting users. Rapido optimized ad spend and re-engaged dormant users. AppsFlyer provided real-time insights and advanced remarketing tools.
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Appsflyer helped VSCO improve its marketing with deep linking and attribution tools. VSCO used the OneLink suite to track over... 600 links across paid and owned media. The team achieved a 33% conversion rate for web-to-app and 20% for referral-to-app. Appsflyer enabled VSCO to beat customer acquisition cost goals. The solution created a single source of truth for campaign performance.
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Varo used AppsFlyer to measure every step in their mobile customer journey. They needed to track key events and reduce... friction for new banking customers. AppsFlyer integrated with over 8,000 partners, making data sharing easy across Varo's tech stack. The solution helped Varo spot and stop financial fraud by linking risky behavior to marketing campaigns. Data Locker let Varo store and manage data securely, supporting reports for user acquisition and fraud protection. All teams at Varo could access clear, actionable insights to drive growth.
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AppsFlyer's People-Based Attribution helped fuboTV connect user journeys across mobile, web, and connected TV. The team wanted to lower user... acquisition costs and improve ROI by driving subscriptions from their website. AppsFlyer let them see the full customer journey and combine data from different sources. fuboTV saw a 15% reduction in cost per install (CPI) on Android and iOS. They also improved budget allocation efficiency by 20%.
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AppsFlyer helped Rosetta Stone boost Apple Search Ads performance. The team used custom reacquisition windows and dashboards to target dormant... users. This led to a 39% higher ROI from remarketing, an 18% drop in cost per install, a 19% increase in revenue, and a 10% rise in customer LTV. Rosetta Stone improved user acquisition and re-engagement with AppsFlyer's marketing analytics and attribution tools.
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Protect360 by AppsFlyer helped Fetch Rewards stop ad fraud. Fetch Rewards used Protect360 to block 480,000 fake installs and 160,000... fake in-app events. The company saved over $750,000 each year. Real-time fraud detection let Fetch Rewards pay only for real users. The team shared fraud reports with partners to boost trust and get refunds. This let Fetch Rewards run big campaigns without losing money to fraud.
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AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges... balancing in-app ad and in-app purchase monetization while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.
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Kolon Mall used AppsFlyer Audiences to improve user retention and marketing efficiency. The main challenge was building scalable lookalike audiences... from VIP segments. With AppsFlyer, Kolon Mall increased retention rates by over 15%. They also cut dormant user engagement costs by 20%. The solution helped Kolon Mall reach more high-value users and reactivate long-dormant customers.
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AppsFlyer ROI360 helped AppQuantum solve problems with fragmented and delayed cost data. The platform gave them real-time, accurate ROI and... ad revenue data. AppQuantum could now measure and optimize campaigns faster. They stopped non-profitable campaigns quickly. This led to a 20% increase in ROAS, 10-20% better campaign effectiveness, and 10% higher profits.
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BitMango used AppsFlyer's ROI360 measurement suite to improve their mobile game marketing. They needed more detailed cost and ad revenue... data to optimize user acquisition. ROI360 gave them real-time access to granular data, saving development time and helping marketers make faster decisions. BitMango increased their ROAS by 57% by day 14 and shortened their optimization cycle from two to three weeks to just one week. This led to better campaign performance and more accurate forecasting.
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AppsFlyer's Predict solution helped Rocket Studio boost revenue by 6x. The Vietnamese gaming company faced challenges with iOS campaign measurement... after SKAdNetwork changes. Using predictive analytics and working with Facebook Gaming, they improved user acquisition and campaign optimization. The team saw a 42% rise in day 7 ROAS and received predicted values within 24 hours. This led to better targeting and higher returns.
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AppsFlyer helped Hepsiburada migrate to its platform with ease. Hepsiburada needed a deep linking solution to boost influencer marketing and... drive app traffic. AppsFlyer's OneLink enabled them to direct users to specific app pages. The migration process was smooth, with strong support from the AppsFlyer team. Influencer marketers now drive tens of thousands of app installs and significant revenue for Hepsiburada.
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AppsFlyer helped eBay scale its mobile marketing. eBay needed a better way to manage many advertising partners. AppsFlyer gave eBay... fast, stable attribution and easy integration with over 8,000 partners. eBay used AppsFlyer to measure billions of events and protect against fraud. eBay gained full insight into user acquisition and lowered costs. AppsFlyer met eBay’s security and global support needs.
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AppsFlyer helped ABI Games Studio improve ad campaign results after iOS 14. 5 changes. ABI used AppsFlyer’s measurement suite and...APIs to get a full view of performance data. The solution integrated with Apple Search Ads and delivered accurate, timely data. ABI cut effective cost per install by 20%-40% and increased click-to-install conversion rates by 13%. The team now plans to increase its ad budget by 50% due to better results and more reliable data.
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AppsFlyer Smart Banners helped bigbasket move more users from their mobile website to their app. The challenge was to get... new users to try the service, as trial orders are more likely on the app. bigbasket used Smart Banners and OneLink deep-linking to run web-to-app campaigns and track installs and orders. Web-to-app installs increased by 3x. First orders from these users doubled. The campaign made a big impact on revenue and user engagement.
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AppsFlyer helped Clover adapt to Apple's iOS 14 privacy changes. Clover needed to keep growing while facing new limits on... user tracking and attribution. They used AppsFlyer's measurement suite to track installs and post-install events, even with SKAdNetwork's 24-hour data delay. This let Clover keep finding high-quality users and optimize their marketing. Clover could still measure ROI and convert free users to paid subscribers.
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Kabam used AppsFlyer to boost in-app usage and prove incremental lift. They wanted to increase usage among core users and... reach new gamers for Marvel Contest of Champions. Kabam also needed to measure the impact of remarketing ads on revenue. They used AppsFlyer's deep linking and incrementality tools, including QR codes on arcade cards, to drive mobile installs and track results. Kabam saw a 20% lift in revenue and a 4X increase in conversion rate.
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Kolibri Games used AppsFlyer to scale user acquisition for their mobile games. They needed better insight into player acquisition and... faced challenges with data analysis and transparency. AppsFlyer provided an intuitive dashboard, customizable reporting, and strong fraud protection. Kolibri Games gained detailed user journey analysis and clean data, helping them grow to over 100 million downloads. The support team at AppsFlyer was proactive and made partner integration easy.
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AppsFlyer helped Hopper automate mobile marketing. Hopper needed to create thousands of custom ads and manage campaigns across many partners.... AppsFlyer gave them real-time, accurate data for attribution and measurement. Hopper built the Hopper Ads Engine to automate budget and creative decisions. This let them triple their marketing spend and increase capacity by 10x, while saving 90% of the time spent creating campaigns. Hopper outperformed bigger competitors without growing their team.
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AppsFlyer's OneLink helped Apartment List improve user onboarding. The company wanted to make it easier for new users to move... from web to app without losing their profile. They used OneLink to create a magic sign-in process that did not need a password. This made it simple for users to log in and keep their search history. As a result, Apartment List saw a 2X lift in day 0 logins, a 15% decrease in cost per install, and a 30% increase in lifetime value.
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AppsFlyer Protect360 helped Pixonic fight mobile ad fraud. Pixonic wanted to grow fast and used many new ad networks. This... led to more fraud that was hard to spot. Protect360 showed them new types of fraud and blocked it in real time. Pixonic cleaned up their traffic and saved over $1 million. They now focus on trusted channels and track fraud better.
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Appsflyer helped Big Fish Games solve problems with using two attribution providers. Big Fish Games used Appsflyer’s measurement suite and... marketing analytics to centralize data. The team integrated Appsflyer’s SDK and used the Push API for real-time data in their BI tool. This made campaign optimization easier and saved development time. Big Fish Games now makes better marketing decisions with clean, reliable data.
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