Real-World Case Studies and Customer Success Stories with AppsFlyer

AppsFlyer helped Kabam measure the impact of remarketing on mobile game revenue. Kabam used AppsFlyer’s Incrementality solution to test campaigns... for lapsed players. They achieved a 20% lift in revenue and a 4X increase in conversion rate for non-paying players. The solution enabled Kabam to track offline-to-online user acquisition using QR codes. Kabam now optimizes remarketing and budget with clear, data-driven insights.
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AppsFlyer’s Predict solution helped Rocket Studio overcome SKAN limitations on iOS. The team used predictive analytics to optimize user acquisition... and identify high-value players. With Facebook Gaming integration, they achieved a 6x increase in revenue and a 42% rise in day 7 ROAS. Predictive values were delivered within 24 hours, enabling fast campaign adjustments. Rocket Studio now acquires more valuable users and boosts return on ad spend.
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AppsFlyer helped Kolibri Games scale user acquisition to over 100 million users. Kolibri needed better insight into where their players... came from and how to analyze user value. AppsFlyer provided customizable reporting, fraud protection, and easy integration with new partners. The platform enabled Kolibri to understand user journeys and optimize campaigns. Kolibri praised AppsFlyer's support team and intuitive product design.
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AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost Day 7 ROAS by 42%. The team saw a... 4x increase in installs for Bridge Race. Supersonic used real-time revenue data to optimize user acquisition and monetization on Meta. This approach let them target high-value users and expand into new markets. The strategy drove 53% of their Meta ad spend and grew total revenue without hurting other streams.
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AppsFlyer helped Big Fish Games unify their mobile attribution data. The company switched from two providers to AppsFlyer for better... marketing analytics. Using AppsFlyer’s Push API, they sent real-time attribution data to their BI tool. This enabled faster, deeper campaign analysis and saved development time. Big Fish Games now makes smarter marketing decisions across their global game portfolio.
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AppsFlyer’s ROI360 helped BitMango boost their Day 14 ROAS by 57% in just two months. BitMango used ROI360 to access... real-time, granular cost and ad revenue data. This let them make faster, more accurate campaign decisions. The optimization cycle shortened from up to three weeks to just one week. BitMango’s team now relies on AppsFlyer for better forecasting and higher efficiency in mobile game marketing.
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AppsFlyer helped ABI Game Studio cut effective cost per install by up to 40% for Apple Search Ads. The team saw... a 13% increase in click to install conversion rates. AppsFlyer gave ABI a clear view of return on ad spend and user retention. ABI used AppsFlyer’s dashboard and SDK to track campaign performance after iOS 14.5 changes. The partnership let ABI make better ad spend decisions and keep eCPI stable.
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AppsFlyer Protect360 helped Pixonic stop over $1 million in fraudulent ad spend. Pixonic used Protect360 to block bots, click flooding,... and payment fraud in real time. The solution gave Pixonic clear data and let them focus on trusted traffic sources. 84% of fraud was detected instantly, saving time and money. Pixonic now spends more time on campaign optimization and less on fraud management.
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AppsFlyer’s ROI360 helped AppQuantum fix fragmented cost data and slow ad revenue reporting. The platform gave them real-time, accurate data... for campaign optimization. AppQuantum saw a 20% increase in ROAS and a 10-20% boost in campaign effectiveness. Profits rose by 10%. Data sharing with partners improved decision-making and budget allocation.
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AppsFlyer People-Based Attribution helped fuboTV cut cost per install by 15% across Android and iOS. The marketing team gained full... visibility into the customer journey by connecting data from mobile, web, and CRM. This let them reallocate budgets more efficiently, boosting allocation efficiency by 20%. Teams could now target loyal users across devices and unite their marketing efforts. The result was more engaged users and smarter spending.
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AppsFlyer helped Nykaa increase installs by 2. 5X and improve cost per install by 1.5X. Nykaa used AppsFlyer's Audiences solution...for advanced audience segmentation and retargeting. The team re-engaged uninstalled users and boosted retention by 55%. Dynamic segmentation at the SKU level improved user acquisition and brand experience. Nykaa's marketing team used real-time analytics to optimize paid media campaigns and drive ROI.
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AppsFlyer deep linking and QR code solution helped Albertsons boost app traffic by 113%. The company placed QR codes on... receipts across 2,000+ stores, driving over 1.2 million app visitors in two months. The solution enabled seamless app journeys and full in-app attribution. Albertsons saw a 12% increase in monthly active users. The campaign improved user experience and provided real-time analytics for marketing optimization.
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AppsFlyer’s Smart Banners helped bigbasket triple web-to-app installs. The solution used deep linking and personalized banners to move users from... the mobile website to the app. First orders from mobile web-to-app users doubled. The campaign drove more app downloads and increased revenue. bigbasket tracked installs, clicks, and conversions using AppsFlyer’s dashboard.
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AppsFlyer Audiences helped Kolon Mall boost user retention by over 15%. The team used data-driven audience segmentation to target high-value... users and reactivate dormant ones. Kolon Mall integrated AppsFlyer with their OLO Club and Meta, expanding campaigns without changing their setup. They reduced dormant user engagement costs by 20%. Fast implementation and ongoing support from AppsFlyer improved campaign efficiency.
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AppsFlyer helped eBay scale its mobile marketing with fast, stable attribution. eBay integrated with over 8,000 partners using AppsFlyer’s measurement... suite. The platform processed billions of monthly events and improved fraud protection. eBay gained 360-degree insight into user acquisition and lowered costs. AppsFlyer’s global support and compliance features met eBay’s enterprise needs.
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AppsFlyer helped Hepsiburada migrate from their old attribution partner. The switch enabled deep linking, letting influencer marketers drive traffic to... specific app pages. This led to tens of thousands of new app installs and higher revenue. The migration process was fast and smooth, with strong support from AppsFlyer. Hepsiburada now uses AppsFlyer to support their growth and influencer marketing.
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AppsFlyer helped Rappi track and optimize mobile app marketing. Rappi replaced manual spreadsheets with AppsFlyer dashboards. This improved their ability... to measure campaign ROI and user engagement. Rappi saw a 50% lift in install to registration and a 280% lift in install to purchase. The team eliminated data discrepancies and improved business performance. AppsFlyer’s unified dashboards and integrations supported Rappi’s growth.
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AppsFlyer Incrementality helped Wolt cut time and resources for incrementality testing by 50%. Wolt automated test setup and analysis across... 23 markets, running over 15 tests per month. The marketing team used new insights to eliminate underperforming campaigns and shift budgets to high-value channels. This led to a 10X increase in remarketing spend. Wolt now makes data-driven decisions to boost user engagement and order frequency.
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AppsFlyer helped Wolt automate marketing with data-driven insights. Wolt integrated Smartly with AppsFlyer to trigger campaign changes based on real-time... data. This allowed Wolt to quickly adapt to Covid-19, launching no-contact delivery in 2 weeks and a grocery service in 15 markets. The automation supported 10,000 restaurant partners and 20,000 couriers. Wolt reached new customers and improved service during a crisis.
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AppsFlyer’s OneLink deep linking solution helped Apartment List double day 0 logins. The new onboarding process led to a 15%... drop in cost per install and a 30% rise in user lifetime value. Apartment List used OneLink to create a seamless web-to-app experience. Users could sign in without passwords and keep their search history across devices. This improved user engagement and conversion rates.
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AppsFlyer helped VSCO improve its marketing with strong attribution and deep linking. VSCO used AppsFlyer to track in-app events and... optimize user acquisition. The team deployed over 600 OneLink links to measure campaign performance. They achieved a 33% web-to-app and 20% referral-to-app conversion rate. AppsFlyer enabled VSCO to beat CAC goals and unify data across paid and owned channels.
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AppsFlyer helped Clover adapt to Apple's privacy changes by implementing SKAdNetwork. Clover used AppsFlyer to measure campaign performance without relying... on IDFA. The team integrated AppsFlyer with Snapchat, then Facebook and TikTok, to track installs and post-install events. Clover gained valuable insights into privacy-centric measurement and stayed ahead of competitors. Most key goals were still met using AppsFlyer’s solutions, despite the shift to aggregated data.
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