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Entertainment Case Studies and Customer Success Stories with AppsFlyer
ABI Games Studio
- Entertainment
- Medium
Ho Chi Minh City, Vietnam
AppsFlyer helped ABI Games Studio cut their effective cost per install (eCPI) by up to 40% for Apple Search Ads. The team saw... a 13% increase in click-to-install conversion rates and doubled installs in one month. AppsFlyer gave ABI a full view of their ad performance data after iOS 14.5 changes. ABI used this data to make better ad investment decisions and plans to increase their budget by 50%. The partnership improved user retention and campaign optimization.
AppsFlyer helped ZiMAD boost installs for its Magic Jigsaw Puzzles iOS app. ZiMAD synced user engagement data with Liftoff using... AppsFlyer integrations. Liftoff ran 82 A/B tests and delivered 21 million targeted ad impressions. The install rate improved by 590% and monthly installs rose by 315%. Over 15% of new users stayed active after 90 days. ZiMAD increased ad spend fivefold and expanded campaigns to more games.
WEBTOON Entertainment Inc.
- Entertainment
- Large
Seoul, South Korea
AppsFlyer helped WEBTOON unify fragmented marketing data across global markets. Before, WEBTOON used different tools in each country, making it... hard to compare results or share best practices. With AppsFlyer’s Modern Marketing Cloud, WEBTOON now has one dashboard for all regions. Teams can compare campaigns, analyze user behavior, and make faster decisions. Real-time reporting and cohort analysis give deeper insights and help optimize campaigns quickly.
AppsFlyer helped VGames increase revenue by 40%. VGames used AppsFlyer to get real-time campaign data and better ROI measurement. The... platform made it easy to track installs, revenue, and stop fraud. VGames reduced fraudulent in-app purchases by 80%. AppsFlyer became a key partner for VGames’ growth in mobile gaming.
AppsFlyer helped Tilting Point track marketing ROI for 19 mobile games. After iOS 14.5, user-level data was limited. Tilting Point... used AppsFlyer's SKAdNetwork dashboard to measure campaign results. They customized conversion values for each app. With AppsFlyer, ROAS for Star Trek Timeline rose 60% and app downloads for Adventure Escape Mystery grew 280%. Retargeting budget increased 300%.
Supersonic used AppsFlyer to improve user acquisition on TikTok. They leveraged AppsFlyer's APIs and cost aggregation tools to analyze campaign... data and optimize creative performance. Supersonic learned that strong creatives could cut cost per install by half. With AppsFlyer, they quickly tested new creatives and adjusted campaigns in real time. This helped them reach a wider audience and run more targeted campaigns.
AppsFlyer helped Softonic boost daily active users by 400% for its Turbo Booster app. Softonic used real-time data to manage... and optimize all marketing campaigns. The team improved user retention by over 40%. AppsFlyer’s insights let Softonic understand user behavior across mobile and desktop. This enabled better user acquisition and product performance.
AppsFlyer helped Socialpoint improve user acquisition for its mobile games. By using AppsFlyer's attribution and marketing analytics, Socialpoint gained clear... insights into Facebook and Instagram campaign performance. The company achieved a 20% better eCPI than projected at launch and doubled its LTV compared to other paid channels. Socialpoint also saw a 4x increase in conversion rate and a 34% drop in CPI. These results allowed Socialpoint to scale its paid user acquisition efforts effectively.
AppsFlyer Predict helped Rocket Studio overcome SKAN data limits on iOS. The team used predictive analytics to optimize campaigns and... target high-value players. Revenue increased 6x and 7-day ROAS rose by 42%. Campaign performance data was available in just 24 hours. Rocket Studio improved user acquisition and campaign efficiency with AppsFlyer.
AppsFlyer’s Series-of-events Validation Rules helped Playrix cut fraudulent rewards by 12. 5%. Playrix saved $100,000 each month on ad spend....Manual fraud checks dropped, saving team members 2 hours per week. Automated fraud detection improved user acquisition efficiency. Playrix now has more accurate data for scaling campaigns.
AppsFlyer's My Dashboards and AI assistant helped Peaksel, a mobile games studio, save up to 65% of test budgets by quickly identifying underperforming campaigns. The team scaled... winning campaigns 5.7× faster, raising daily spend from $300 to $2,000. Centralized dashboards gave Peaksel early LTV insights and unified key metrics like ROAS and ARPU. The AI assistant reduced investigation time and improved decision speed. Leadership made faster, data-driven budget choices, boosting campaign performance.
AppsFlyer Revenue Recommendations helped Papaya Gaming boost ROI by 114%. The company used the tool to optimize SKAN campaign conversion... value schemas. This change led to an 83% drop in cost per install. Papaya Gaming could measure more with fewer resources. The solution made campaign optimization easier and more accurate.
AppsFlyer helped Netmarble migrate over 50 game apps from Singular, ensuring stable measurement and seamless integration with their BI systems. The Creative Optimization... solution reduced manual reporting, unified creative analysis, and improved collaboration across teams. Netmarble measured campaign conversion rates in detail for the first time, leading to better user acquisition strategies. The launch of Solo Leveling: ARISE saw over 50 million global pre-downloads and top revenue rankings in 30+ countries. Automated workflows and granular creative insights drove smarter media planning and higher ROI.
AppsFlyer helped Kabam boost user retention by 4x and increase revenue by 20%. Kabam used AppsFlyer's incremental measurement and deep... linking tools to run remarketing campaigns for Marvel Contest of Champions. QR codes on arcade cards drove new mobile app installs and tracked user activity. The solution gave Kabam clear data on campaign impact and user engagement. Kabam optimized their marketing mix and budget based on these insights.
AppsFlyer helped ICJ, a mobile games studio, boost ROAS by 12%. ICJ switched from manual analytics to AppsFlyer for real-time... marketing data. The platform let them track user engagement and retention by campaign. ICJ saw 15x more loyalty and 10x more engagement in the first quarter. They used these insights to refine KPIs and optimize marketing.
AppsFlyer helped Huuuge Games save 1,300 hours per year by automating data aggregation. Huuuge used AppsFlyer’s API Master to combine... campaign data and optimize user acquisition. The team increased ARPU by 600% on day one and 550% on day three. iOS installs in the US grew 10x, and monthly acquisition spend rose 400% in six months. AppsFlyer’s tools let Huuuge scale campaigns across 30+ ad networks and make faster, data-driven decisions.
AppsFlyer Predict helped Holy Water, a mobile app studio, overcome SKAN measurement limits. Holy Water used predictive analytics to improve... campaign targeting for their iOS app. They saw a 30% increase in SKAN campaign ROAS and a 15% rise in UA ROI. The team could now analyze user cohorts and optimize campaigns faster. Predict gave them better insight into user value and campaign results.
Head Digital Works Private Limited
- Entertainment
- Medium
Hyderabad, India
AppsFlyer helped Head Digital Works boost attribution accuracy by 40% for its A23 Rummy app. The company used AppsFlyer’s Attribution... Suite, OneLink, and Conversion Studio to improve web-to-app conversions and unify campaign measurement. Deep linking with OneLink fixed broken user journeys and increased conversion rates. Centralized insights reduced manual work and made reporting faster. Head Digital gained better campaign performance and cleaner data for smarter decisions.
AppsFlyer's Single Source of Truth (SSOT) helped Goodgame Studios solve the problem of double-counted installs after iOS 14 changes. The team used... SSOT to unify install reporting and improve campaign measurement accuracy. With a single dashboard, they could trust their data and make better budget decisions. The process was simple to set up and reduced revenue errors. Goodgame Studios now confidently runs campaigns and manages over 500 million users.
AppsFlyer Single Source of Truth helped Goodgame Studios fix duplicate user counting in campaign data. The team struggled to unify... SKAdNetwork and internal dashboard data after iOS 14 changes. With SSOT, they set up accurate, unified install reporting for all campaigns. This let them predict revenue and adjust budgets more easily. They could confidently add Facebook back to their media mix and grow their user base beyond 500 million.
AppsFlyer SSOT helped Gismart remove duplicate installs and events between SKAN and traditional attribution. Gismart struggled to get accurate campaign... data after iOS 14+ privacy changes. Their own statistical method was not enough. With SSOT, they unified data and improved user acquisition modeling by 20%. Gismart quickly rolled out SSOT across all their apps for better marketing insights.
AppsFlyer helped Genera Games stop mobile ad fraud. The team used real-time fraud protection and advanced detection tools. They blocked... fake installs and found which networks sent fraud. Genera Games saved 47% of their marketing budget. They saw 5 times more fraud prevented and 4 times better user loyalty. Their ROI improved in just 2 months.
AppsFlyer helped Garena improve player re-engagement for its mobile games. Garena shifted focus from user acquisition to bringing back lapsed... users after launch. Using AppsFlyer analytics and Google App campaigns for engagement, Garena achieved lower costs per log-in and better ROAS in key regions. Personalized creatives and audience segmentation boosted retention. Garena now uses a re-engagement playbook for mature titles, prioritizing data-driven marketing.
AppsFlyer helped Game Circus boost installs by 2. 3 times for Coin Dozer on iOS. The company saw a 40%...increase in gross profit for that title. Game Circus used AppsFlyer to track attribution and connect marketing data to user engagement. This let them quickly find the best ad sources and optimize ad spend. They now add new ad networks faster and focus on campaign performance, not tech setup.
AppsFlyer helped ZiMAD boost monthly installs by 315% for their Magic Jigsaw Puzzles iOS app. By syncing user engagement data... with Liftoff, ZiMAD improved impression-to-install rates by 590%. Over 15% of new users stayed active after 90 days. Liftoff ran 82 A/B tests and delivered 21 million targeted ad impressions. Real-time data sharing enabled ongoing campaign optimization and high user retention.
AppsFlyer helped Webgames boost user acquisition and app discoverability. Webgames used AppsFlyer’s agency solutions and Mobupps’ direct-publisher relationships to optimize... campaigns in real time. This strategy moved Webgames from a top 40 to a top 5 ranking in the Adventure Game category. They achieved an organic multiplier of over 50% on daily installs. Webgames exceeded ranking and growth goals in the UK, Germany, and France.
AppsFlyer helped Voot improve user quality by 80% and achieve over 45 million new installs in less than a year. Voot used AppsFlyer’s... measurement and deep linking tools to track campaign performance and optimize partner integrations. The marketing team built smarter user cohorts and improved targeting and retargeting. Cost per acquired user dropped by 80%. Daily in-app engagement reached 50 minutes per user.
AppsFlyer helped VGames grow revenue by 40%. VGames used AppsFlyer to get real-time campaign data and better ROI and ROAS... tracking. The platform made it easy to spot issues and improve game quality. VGames reduced fraudulent in-app purchases by 80%. The team found AppsFlyer’s support and dashboard key to their success.
AppsFlyer helped Upland, a virtual real estate metaverse, grow installs by 34% year-over-year. Upland used AppsFlyer’s measurement suite to test... new media partners and track ROI. The team segmented users with AppsFlyer Audiences to improve remarketing. Upland also increased app revenue by 12% and non-organic installs by 14%. Accurate data let Upland optimize their media mix and user acquisition.
AppsFlyer helped Tripledot Studios gain deeper trust in their cohort data. The team used AppsFlyer's Cohort reporting API to access... and visualize granular data in their own BI system. Custom Measures and Dimensions let them create tailored reports for user acquisition and monetization. This improved data accuracy and flexibility for smarter decisions. In 2019, Tripledot achieved a 10x growth rate by making real-time, data-driven choices.
AppsFlyer helped Tilting Point achieve positive ROI for 19 mobile games. The team used AppsFlyer attribution and SKAdNetwork solutions to... optimize marketing campaigns, even after iOS 14.5 changes. With Conversion Studio and machine learning, they improved conversion value mapping and filled data gaps. AppsFlyer enabled fast partner testing and accurate revenue tracking. Results included a 60% ROAS increase for Star Trek Timelines and doubled revenue for Adventure Escape Mysteries.
AppsFlyer helped Teebik Games grow new users by 50 times and increase revenue by 20 times. Teebik used AppsFlyer to... manage over 100 media partners and track marketing campaigns in real time. The platform's analytics and fraud detection boosted Teebik's marketing ROI by 10%. AppsFlyer enabled Teebik to identify top-performing partners and optimize user acquisition costs. Teebik's games reached top rankings in Google Play across multiple countries.
AppsFlyer helped Supersonic Studios analyze TikTok campaign performance. Supersonic used AppsFlyer’s dashboard and APIs to track user acquisition and creative... effectiveness. They quickly identified which creatives cut cost per install (CPI) by half. Real-time data let them adjust campaigns and scale fast. Supersonic now runs smarter campaigns and reaches more users with TikTok and AppsFlyer.
AppsFlyer helped Starzplay cut cost per install by 15%. Starzplay used Protect360 to stop fraud in their affiliate marketing. They... found $40 of every $100 spent was lost to fraud. Protect360 fixed this quickly. AppsFlyer Audiences let them target users better and grow installs by 20%. Attribution accuracy improved by 40%.
AppsFlyer Predict helped StarBerry Games overcome SKAN attribution challenges for their Merge Mayor app. The predictive analytics tool gave StarBerry... day 30 insights like ROAS, ARPU, and retention, replacing vague SKAN data with actionable KPIs. This let StarBerry optimize campaigns with real numbers, nearly eliminating SKAN’s limits. The team could now compare SKAN and non-SKAN metrics, making campaign decisions faster and more confidently. Predict’s integration with SKAN and partner networks gave StarBerry a strategic edge in mobile game marketing.
AppsFlyer helped Softonic grow its mobile app audience after shifting from desktop. The team used real-time data to manage and... optimize campaigns. Turbo Booster’s daily active users increased by nearly 400%. Retention improved by 40%. AppsFlyer’s marketing analytics suite gave Softonic the insights to diversify user acquisition and boost product performance.
AppsFlyer helped Social Point improve its Facebook and Instagram marketing. Social Point used AppsFlyer to track user engagement and revenue... data. The company saw a 34% drop in cost per install. Their conversion rate increased by 4 times. Lifetime value of users doubled. These insights let Social Point scale its paid user acquisition.
Rummytime Technologies Private Limited
- Entertainment
- Small
Bengaluru, India
AppsFlyer helped RummyTime boost installs by 6% month-over-month. The company used AppsFlyer’s measurement, audience segmentation, and deep linking tools to... track campaigns and fight ad fraud. Personalized onboarding and targeted campaigns led to a 15% rise in monthly active users. Revenue grew by 5% after optimizing marketing channels. RummyTime improved user experience and increased engagement with better data and automation.
AppsFlyer’s Predict solution helped Rocket Studio overcome SKAN limitations on iOS. The team used predictive analytics to optimize user acquisition... and identify high-value players. With Facebook Gaming integration, they achieved a 6x revenue increase and a 42% rise in day 7 ROAS. Predictive values were delivered within 24 hours, enabling fast campaign adjustments. Rocket Studio now acquires more valuable users and boosts return on ad spend.
Retail Case Studies and Customer Success Stories with AppsFlyer
Shopee
- Retail
- Very Large
Singapore, Singapore
Shopee used AppsFlyer to track every app install and user action. They linked marketing spend to user engagement and revenue.... Shopee grew users 5 times faster and boosted mobile engagement by 10 times. User loyalty increased 6 times. AppsFlyer’s data helped Shopee improve customer quality and ROI across all markets.
AppsFlyer helped Sale Stock save 30% by detecting fraud. Sale Stock grew loyal users by 5x and increased paid installs... 2.3x. The team used AppsFlyer’s mobile attribution and marketing analytics to scale fast in Indonesia’s mobile-first market. Real-time data and fraud insights gave Sale Stock a strong edge. Sale Stock’s marketing team relied on AppsFlyer to optimize campaigns and boost user engagement.
AppsFlyer helped Nykaa increase its app installs by 2. 5 times. Nykaa used AppsFlyer Audiences to build smart, dynamic audience...segments. This led to a 55% increase in customer retention. The marketing team improved cost per install by 1.5 times. Nykaa re-engaged users who had uninstalled the app and boosted ROI with targeted retargeting campaigns.
AppsFlyer helped Mobly improve its app and marketing campaigns. After switching to AppsFlyer, Mobly saw a 22% increase in in-app... conversions and an 80% rise in in-app events. Daily active users grew by 5%. The Mobly team gained better insights and efficiency by integrating AppsFlyer with their BI and CRM tools. AppsFlyer’s local support and training enabled Mobly to use more features and optimize their customer journey across channels.
Magalu used AppsFlyer to cut its app uninstall rate by 20%. The team analyzed uninstall metrics by media source and... shifted spend to channels with lower uninstall rates. They also improved onboarding and user experience in the app. Login errors dropped by 50% and more users logged in. Monthly active users increased while uninstalls fell. Magalu now has a process to keep optimizing app retention.
AppsFlyer helped Macy's boost mobile engagement and sales. Macy's used AppsFlyer's attribution data to optimize acquisition and remarketing. They focused... on driving app adoption among loyalty program members. Macy's saw a 30% increase in total sessions and a 68% rise in purchases. Mobile revenue grew by 55%, and revenue per install doubled. The team used deep linking and campaign insights to improve results.
LOOKFANTASTIC used AppsFlyer’s SSOT and Snap’s tCPA bidding to improve iOS app campaigns. They cut cost per install by 29%... and reduced day-2 and day-7 cost per acquisition by 28% and 26%. Day 2 and Day 7 return on ad spend increased by 22% and 20%. AppsFlyer’s unified measurement gave them privacy-safe, real-time insights. The team gained confidence to optimize for high-value users and better retention.
AppsFlyer helped Letgo boost user acquisition by 35% using Smart Banners. Letgo used deep linking and attribution tools to personalize... user journeys and track key metrics. The team ran multiple web-to-app and referral campaigns with AppsFlyer's OneLink technology. Referral campaigns achieved a 38% conversion rate. Letgo improved post-install engagement and continued to optimize results with AppsFlyer.
AppsFlyer helped La Redoute boost mobile app downloads by 130%. The company saw a 2.6X increase in active users and... over 10% growth in new customers. La Redoute used AppsFlyer’s attribution and analytics tools to optimize marketing and user engagement. Integrations with partners like Google and Facebook made campaign management easy. Real-time insights let La Redoute improve retention and conversion rates across seven countries.
AppsFlyer helped Jiji, a leading African marketplace, grow app installs from 7,000 to 22,000 per day in one year. Jiji used AppsFlyer... to test over 300 ad partners and detect fraud in real time. The team cut spending on bad traffic and saved thousands of dollars. Jiji now has over 5 million installs in Nigeria. AppsFlyer became their only attribution and analytics platform.
AppsFlyer helped Fynd grow user acquisition by 10x in less than a month. Fynd used AppsFlyer’s real-time analytics to optimize... omnichannel marketing campaigns. The insights allowed Fynd to target users better and improve messaging across mobile, digital, and offline channels. Fynd doubled the industry’s 30-day retention average. AppsFlyer’s attribution and partner integrations boosted Fynd’s marketing ROI.
Wellness Forever Medicare Limited
- Retail
- Large
Mumbai, India
AppsFlyer helped Wellness Forever Medicare Limited boost campaign results. The company used AppsFlyer’s attribution, CX, and deep linking tools to... track and optimize marketing across channels. They built an omnichannel order management system with real-time insights. Wellness Forever saw a 53% increase in non-organic installs, 155% more retargeting conversions, and doubled re-engagement revenue. Customers now get a seamless, personalized experience on every channel.
AppsFlyer helped 오늘의집 (Todayhouse) optimize ROI in a hybrid web and app environment. The company used AppsFlyer to unify data... from multiple marketing channels and improve campaign measurement. With AppsFlyer, Todayhouse increased new user acquisition and improved purchase conversion rates. The platform enabled better long-term value analysis and more effective retargeting strategies. Todayhouse achieved 14 million downloads and 10 million cumulative members, with monthly transactions reaching 70 billion KRW.
AppsFlyer helped The Very Group migrate to a new mobile measurement platform in just two weeks. The company wanted to... move users from desktop and mobile web to their app, which was their fastest growing channel. Using AppsFlyer's people based attribution, The Very Group gained deeper insights into customer journeys. This led to a 42% year-on-year increase in paid app installs. The team also saved five hours per week by using a unified dashboard for reporting.
AppsFlyer helped Tata CLiQ block 1. 2 million fraudulent installs in three months. The company saw a 300% increase in...web-to-app conversions after using Smart Banners. ARPU rose by 400% for users acquired through this feature. Xpend improved productivity by 40% and saved 30 hours of manual work monthly. Tata CLiQ also achieved a 22% improvement in key marketing metrics and reduced costs.
Shopee used AppsFlyer to track every app install and user engagement. The team synced in-app events with retargeting providers to... boost engagement and revenue. Shopee integrated AppsFlyer data with its business intelligence unit for a full view of marketplace health. They achieved a 5X increase in users, 10X in user engagement, and 6X in user loyalty. Shopee also reduced month-over-month CPA by 50%.
AppsFlyer helped Sale Stock grow user loyalty by 5x and increase installs 2. 3x. Sale Stock used AppsFlyer’s mobile attribution...and analytics to optimize paid media and improve ROI. The team saved 30% on marketing spend by addressing fraud in real time. Sale Stock scaled quickly in Indonesia’s mobile-first eCommerce market. AppsFlyer’s deep integrations and data exports powered their marketing success.
AppsFlyer helped Visa launch the Visa Pay App in the Democratic Republic of Congo. Before AppsFlyer, Visa struggled to track... the quality of installs and campaign effectiveness. With AppsFlyer’s full-funnel attribution and ROI360, Visa saw a 155% increase in app installs and an 85% drop in cost per acquisition over 12 weeks. Registration conversion rates improved by 114%. Real-time reporting enabled faster optimization. Visa now uses this data-driven approach as a blueprint for digital wallet growth in Africa.
AppsFlyer’s Fraud Protection helped Space 307 cut its fraud rate by 66%. The fintech company saw post-attribution fraud drop from... 20,000 to 2,000 daily cases. Install-to-registration conversion rates jumped from 5% to 70%. Space 307 used real-time fraud blocking, validation rules, and partner risk management. Clean data enabled faster decisions and more predictable partner performance.
AppsFlyer helped Sendwave double its active user base. Sendwave used AppsFlyer's attribution and deep linking tools to track marketing across... seven channels. The company reduced customer acquisition costs by 66%. Sendwave integrated AppsFlyer with Braze and Heap for unified data. This let them optimize campaigns and test new channels with confidence.
AppsFlyer helped RecargaPay double its monthly app installs. RecargaPay switched to AppsFlyer for better marketing analytics and fraud prevention. The... team gained real-time insights into campaign ROI and user lifetime value. This led to a 40% increase in mobile marketing budget. RecargaPay now tracks every in-app event and makes smarter user acquisition decisions.
AppsFlyer helped Linxo acquire 1 million users in just 7 months. Linxo used AppsFlyer’s attribution data and integrations to optimize... user acquisition campaigns. The marketing team worked with Addict Mobile to target high-quality users and build trust. Linxo saw a 3.5x increase in loyal users and ranked #8 in the Finance category on the App Store. The solution improved ROI and user growth in a competitive fintech market.
AppsFlyer Protect360 helped LinkAja cut ad costs by 15%. The fintech company used Protect360 to block fraud and improve campaign... quality. LinkAja reduced media sources by 75% and grew its user base by 20%. The team paid only for clean installs, saving money. Protect360 let LinkAja spot and stop fake installs in real time.
AppsFlyer helped Yellow Card reach 1 million users by March 2022. The fintech used AppsFlyer’s measurement and deep-linking tools to... track user actions and optimize ad spend. Yellow Card saw a 74% rise in app installs and a 30% drop in cost per install. Deep links improved user engagement and KYC completion. The team gained a single dashboard for ad spend and channel performance.
AppsFlyer helped Wombat, a UK-based investment app, gain full visibility into their marketing campaigns. Wombat used AppsFlyer's customized dashboards to... track user acquisition and engagement in real time. The solution allowed Wombat to measure downloads, recurring investments, and user actions across all channels. With a single source of truth, Wombat optimized their CRM and marketing spend. This partnership supported Wombat's rapid growth and user-focused strategy.
AppsFlyer helped Stash improve its web-to-app onboarding for over 5 million users. Stash used AppsFlyer’s deep linking and attribution tools... to track user journeys and spot onboarding issues. The team gained better analytics and visibility into every customer touchpoint. This let Stash optimize campaigns and deliver a smoother experience for new users. AppsFlyer became the default solution for Stash’s marketing ecosystem.
AppsFlyer helped Sendwave double its active user base and cut customer acquisition costs by 66%. Sendwave used AppsFlyer attribution and... deep linking to track marketing performance across seven channels. The platform enabled accurate measurement of both paid and owned media, including influencer and referral campaigns. Sendwave integrated AppsFlyer data with Braze and Heap for a full view of user journeys. This data-driven approach let Sendwave optimize campaigns and expand into new markets with confidence.
AppsFlyer helped Zepto boost remarketing conversions by 35%. Zepto used AppsFlyer’s Audiences and deep linking suite to create dynamic customer... segments and deliver personalized campaigns. Manual work was eliminated, making campaigns scalable. Cost per reinstall dropped by 40% in six months. D30 retention rate improved by 15%.
A leading beverage brand
- Food & Beverages
- Very Large
AppsFlyer’s Data Collaboration Platform (DCP) helped a leading beverage brand run a “Collect & Get” campaign with Wolt Ads. The brand used... AppsFlyer’s tools to segment audiences and measure campaign results. The campaign led to a 54% increase in attributed revenue and a 3x return on ad spend. Category share rose by 85%. The brand also saw a 73% increase in penetration rate.
AppsFlyer helped Rappi track and optimize its mobile app marketing. Rappi saw a 50% increase in users registering after installing... the app. Purchases after installation grew by 280%. The team replaced slow, manual spreadsheets with automated dashboards. Rappi gained clear insights and improved its marketing performance.
AppsFlyer's OneLink helped Pizza Hut turn offline customers into mobile app users. The team used QR codes on in-store displays... and pizza boxes to drive app downloads. This made it easy for customers to join and use the Hut Rewards program. Customers who scanned the QR code showed higher engagement and order volume. The campaign led to strong growth in Pizza Hut's loyalty program reach and impact.
AppsFlyer helped iFood improve its mobile growth. iFood switched from an old attribution provider to AppsFlyer for better data and... campaign tracking. In three months, iFood saw a 40% increase in first orders and a 38% jump in install-to-order conversion rate. The team now uses detailed analytics to optimize mobile marketing. AppsFlyer’s tools give iFood deeper insights and faster reporting.
AppsFlyer Incrementality helped Wolt save 50% of the time and resources needed for incrementality testing. Wolt used the solution to... run over 15 tests per month across 23 markets. The platform enabled Wolt to align KPIs and make data-driven marketing decisions. Wolt achieved a 10X increase in remarketing budget growth. The solution supported Wolt in reengaging users and increasing order frequency.
AppsFlyer helped Sweetgreen connect web and app attribution, eliminating data silos. Sweetgreen measured over 1.2 million web and app events... monthly. With accurate cross-device tracking, they saw a 17% increase in marketing ROI. The team could now allocate budgets based on true customer journeys. Sweetgreen used AppsFlyer dashboards to analyze sign-ups, installs, and purchases across channels.
AppsFlyer helped Sayurbox boost overall conversions by 137% using deep linking and audience segmentation. The team improved purchase conversions by... 86% and increased ARPU by 9% through A/B testing. Audiences enabled precise user segmentation and reduced manual work, saving 5% in staff hours. Referral campaigns powered by deep linking captured 129% more unique users. Sayurbox now delivers more personalized ads and streamlined referral journeys.
Internet Case Studies and Customer Success Stories with AppsFlyer
OLX
- Internet
- Large
Amsterdam, Netherlands
AppsFlyer helped OLX Brasil grow its mobile user base and revenue. OLX used AppsFlyer’s mobile attribution analytics and marketing insights... to optimize Facebook and Instagram campaigns. The integration with Smartly.io automated budget allocation and improved campaign performance. OLX saw a 30% increase in new customers and an 11% drop in cost per new registration. The company continues to invest in Facebook growth using these tools.
AppsFlyer’s Single Source of Truth helped NRISE Inc. boost iOS installs by 19%. The company faced challenges from Apple’s privacy... changes, making it hard to measure and optimize marketing. With AppsFlyer, NRISE gained clear, real-time data and built predictive user models. They reduced effective cost per install by 17%. The team now makes better marketing decisions and tracks campaign performance with more accuracy.
AppsFlyer helped GMOタウンWiFi株式会社 track user acquisition and analyze ad performance. The company needed to measure app installs and understand which... channels drove growth. AppsFlyer enabled detection of ad fraud and optimized advertising spend. After using Protect360, they stopped fraudulent installs and increased real user growth. GMOタウンWiFi株式会社 grew to 3.7 million users and joined GMO Internet Group.
AppsFlyer helped Steady boost downloads by 88% and increase revenue by 340%. Steady used AppsFlyer’s attribution data to see which... user events drove the most engagement. The team optimized ad networks and affiliate partners for better return on ad spend. AppsFlyer’s dashboard gave Steady a single source of truth for campaign performance. Steady’s small team scaled user acquisition and made data-driven marketing decisions.
AppsFlyer helped Slickdeals grow mobile traffic from 10% to over 70%. The team used AppsFlyer's Pull APIs to track installs,... calculate LTV, and measure ROAS. OneLink deep linking let them see that 90% of users from email became loyal users. Slickdeals increased installs by 15%. Onboarding new affiliate partners became faster and easier. AppsFlyer gave Slickdeals the data to make bold marketing decisions and boost revenue.
Consumer Services Case Studies and Customer Success Stories with AppsFlyer
Letyshops
- Consumer Services
- Medium
Vinnytsia, Ukraine
AppsFlyer's OneLink helped Letyshops reach 500 million users across YouTube and Instagram. The cashback service used deep linking for influencer,... email, and offline campaigns. This seamless user journey led to 700,000 app installs. Influencer campaigns saw 25% conversion on YouTube and 21% on Instagram. Email campaigns achieved a 40% conversion rate to app installs.
AppsFlyer and Google helped Getir boost iOS installs by 4. 1x. Getir cut cost per install by 69% using Google’s...Integrated Conversion Measurement and AppsFlyer’s Measurement Suite. The team gained real-time, unified attribution for Google iOS app campaigns. Faster, more accurate data let Getir optimize campaigns daily. The solution reduced manual work and improved confidence in campaign ROI.
AppsFlyer's OneLink deep linking suite helped Treatwell cut user acquisition costs by 33%. Treatwell used deep linking to track and... optimize owned media campaigns across devices. The marketing team gained clear data on installs and in-app activity. This led to a 50% increase in repeat customer revenue. Treatwell also saw a 30% improvement in user acquisition ROI.
Banking Case Studies and Customer Success Stories with AppsFlyer
UnionBank
- Banking
- Large
Makati, Philippines
AppsFlyer Protect 360 helped UnionBank save $300,000 in ad spend by blocking 30% of fraudulent mobile installs. The bank faced... high fraud rates as it expanded digital marketing, risking wasted budget. By integrating AppsFlyer, UnionBank and its partners identified and eliminated sources with high fraud. Conversion rates rose by up to 6.3%. UnionBank set a new standard for fraud prevention in mobile banking campaigns.
AppsFlyer helped UnionBank cut mobile ad fraud by 30%. The bank used Protect360 to identify and block fraudulent installs. This... saved UnionBank $330,000 in ad spend. Conversion rates increased by up to 6.3%. The solution let UnionBank and its partners spot fraud quickly. UnionBank set a new fraud benchmark for future campaigns.
AppsFlyer helped Step Mobile Inc. , a banking app for young adults, gain 50% more visibility into SKAN conversions. Step...needed accurate attribution and cost aggregation for all paid and owned media, especially on iOS 14+ devices. By switching to AppsFlyer, Step unified their attribution, deep linking, and cost data across channels. The marketing team now saves 2-3 hours daily on campaign optimization. AppsFlyer’s dashboard and APIs provide Step with actionable insights, improving campaign efficiency and reporting.
Telefonica used AppsFlyer to test mobile marketing campaigns in real time. The innovation team wanted to predict user behavior and... improve user acquisition for their Drivies app. AppsFlyer gave them real-time attribution and analytics to measure the impact of each test. The teams quickly learned what worked and optimized their marketing and app performance. Weekly insights from AppsFlyer continue to shape Telefonica's market strategy.
AppsFlyer helped Telefónica's Innovations Team test and optimize their Drivies app. The team used real-time mobile attribution and analytics to... measure user behavior and marketing performance. They quickly tested new ideas and saw how each change affected user acquisition and retention. AppsFlyer’s platform gave them fast, actionable insights. These insights now guide Telefónica’s market strategy every week.
AppsFlyer helped Gett boost its in-app conversion rate by 20%. Gett used AppsFlyer for mobile measurement, fraud protection, and deep... linking. The OneLink feature improved user experience and made workflows easier. Gett measured over 3 billion data points and blocked more than 35 types of advanced fraud. AppsFlyer enabled Gett to expand into new markets and optimize marketing performance.
Tembici
- Transportation/Trucking/Railroad
- Medium
São Paulo, Brazil
AppsFlyer helped Tembici measure offline actions and optimize their full funnel journey. Tembici used QR codes with OneLink at bike... stations and on bikes to track offline-to-online conversions. This became their second best user acquisition channel, surpassing major media channels. AppsFlyer gave Tembici a complete view of ROI and improved their marketing decisions. The tool made the user experience smoother and helped lower customer acquisition costs.
Practo used AppsFlyer to track and improve its mobile marketing. The company saved millions of dollars in paid media in... just six months. AppsFlyer helped Practo triple its year-over-year retention rate. Practo also saw a 250% increase in three-day user retention. The platform gave Practo a single view of the customer journey across channels.
AppsFlyer and BidShake helped Luni automate user acquisition campaigns. Luni saved 40 work hours each month by streamlining marketing workflows.... Automation let them run over 3,000 campaigns in parallel. Luni reduced their dependence on the US market by 20%. The team focused more on creative work and expanding into new regions. Data-driven automation powered their fast growth in the health and fitness app sector.
Hospitality Case Studies and Customer Success Stories with AppsFlyer
Yanolja
- Hospitality
- Large
Seoul, South Korea
AppsFlyer Protect360 helped Yanolja prevent data contamination and improve marketing efficiency. Before switching, Yanolja faced issues with unreliable attribution data... and lacked local technical support. The migration to AppsFlyer was completed in just three weeks, even during a critical business season. Protect360 enabled Yanolja to detect fraudulent installs and optimize ad spend. As a result, Yanolja ran successful campaigns without issues during peak season.
Automotive Case Studies and Customer Success Stories with AppsFlyer
Webmotors
- Automotive
- Medium
São Paulo, Brazil
AppsFlyer helped Webmotors move users from web to app. The marketing team used AppsFlyer to get insights and market trends.... They learned best practices for engaging users on different platforms. Webmotors trusted AppsFlyer to guide their app strategy. This partnership improved engagement and conversion rates.
Education Case Studies and Customer Success Stories with AppsFlyer
Rosetta Stone
- Education
- Medium
Arlington, USA
AppsFlyer helped Rosetta Stone improve Apple Search Ads performance. The team used custom re-acquisition windows and dashboards to target inactive... users. Remarketing with AppsFlyer led to a 39% higher ROI than new user campaigns. Cost per install dropped by 18% and revenue from Apple Search Ads rose by 19%. Customer lifetime value increased by 10%.
AppsFlyer's Data Collaboration Platform helped Wolt Ads boost campaign results for a leading ice cream brand. Wolt Ads used the... platform to enable secure data sharing and self-service audience segmentation. The campaign achieved a 32% increase in attributed revenue and a 4x return on ad spend. The ice cream brand saw a 159% uplift in penetration rate and a 148% increase in category share. Non-technical marketers used the platform to build high-intent segments, improving personalization and engagement.
The Weather Channel
- Information Technology And Services
- Large
Atlanta, USA
AppsFlyer helped The Weather Channel measure the impact of paid media on organic installs. The team paused paid campaigns to... test effects on daily active users and organic growth. After resuming paid media, organic installs rose 6% and daily active users increased by 7.1%. Campaign optimization led to a 38% improvement in 30-day retention. AppsFlyer’s analytics enabled smarter marketing decisions and better user acquisition.
Other Industry Case Studies and Success Stories with AppsFlyer
Virtuo
- Travel
- Medium
Paris, France
AppsFlyer helped Virtuo make smarter marketing decisions. Virtuo used Data Locker to merge AppsFlyer data with their CRM and logistics... dashboard. This let them track user actions and improve both acquisition and retention. They built a marketing spend algorithm to optimize budgets by country. The AppsFlyer team provided strong support and fast technical help.
AppsFlyer helped Virtuo make smarter marketing decisions. Virtuo used Data Locker to merge AppsFlyer data with their own systems. This... let them track user actions and improve both acquisition and retention. They built a marketing spend algorithm to optimize budgets by country. The AppsFlyer team provided strong support and fast technical help.
AppsFlyer helped Tiket. com fight mobile ad fraud in Indonesia. Tiket.com used AppsFlyer's Protect360 to block fraudulent installs and clicks....The solution saved Tiket.com 30% on mobile ad spend and 1,000 work hours per year. ROI increased by 20% and the user base grew by 25%. The team now focuses on trusted ad networks and makes better marketing decisions.
AppsFlyer’s Creative Optimization helped Smartmove JSC cut manual workload by 50%. The mobile gaming company used detailed creative-level metrics to... quickly remove low-performing ads and test new ones. Creative testing time dropped by 40%. Smartmove reduced creative fatigue by 50% and improved ROI. The team used creative tagging and advanced reporting to tailor ads for different age groups and optimize campaign spend.
