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Vidyard Video Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

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Product and Vendor News

Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm 20/08/2025
Vidyard Co-founders Receive EY Entrepreneur Of The Year Award 20/08/2025
Frost & Sullivan Honors Vidyard with Customer Value Leadership Award 20/08/2025
Aragon Research Names Vidyard Hot Vendor in Enterprise Video 20/08/2025

Customer stories

Product Business Settings

Vidyard Video Platform is popular in Computer Software, Information Technology And Services, and Marketing And Advertising industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Sales Engagement

Video Platform

Authoring and Publishing

Content Marketing

Vidyard Video Platform Product Overview

Vidyard addresses the challenge of engaging potential customers and accelerating sales pipelines through its online video platform. It enables businesses to increase leads and enhance customer relationships by leveraging video content. Vidyard's platform allows teams to easily host and manage videos, integrating seamlessly with existing go-to-market technology stacks. This integration facilitates the scaling of sales activities, supported by AI-powered video tools, to help sales teams consistently hit their targets. With over 100,000 teams utilizing Vidyard, the platform is a proven solution for unlocking revenue and improving sales performance.

How satisfied the customers are with Vidyard Video Platform use-cases

Reviews

"Video is where content marketing is going. It’s what people want to consume and it drives higher conversion for marketers. Vidyard makes it easy to create a video strategy and structured program that generates and tracks results." - Linda West

"No other video vendor is doing what Vidyard does. The platform is built for sales." - Morgan Jacobson

Vidyard Video Platform Customer Insights, Testimonials and Case Studies

What benefits does Vidyard Video Platform offer for Engagement Management?

Vidyard Video Platform provides a means to host and track video content engagement. The platform delivers analytics to understand viewer interaction with video assets. Vidyard's capabilities are limited by its integration with other platforms, such as Salesloft.

"...Simple and Secure Video Communications Create videos that engage employees at all levels of the company quickly, easily, and securely. ..." Case Study Traction on Demand

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Why is Vidyard Video Platform the best choice for Content Management?

Vidyard enables video content management by facilitating video hosting, sharing, and analytics. Users can share videos securely with internal and external audiences, track video engagement, and manage user permissions. The platform's limitations include its interface for managing users and content.

"...Using Vidyard s video analytics, the team now edits video content to increase campaign success: specifically, a product demo video was revised after data revealed that 70% of viewers dropped off before the last 8-10 seconds due to the sales-pitchy final tone...." Case Study Taulia

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How does Vidyard Video Platform facilitate Communication Management?

Vidyard Video Platform facilitates communication management through video content. It enables sending video emails, creating video series, and tracking engagement. The platform integrates with various CRM systems, including HubSpot, for streamlined communication and data analysis. However, analytics functionality is limited, as specific video section view counts are not available.

"...Instead of sending an email that is much less likely to be read, it's much more likely your video will be seen...." Peer review by Eric Brakebill J., FOUNDER

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Why is Vidyard Video Platform the best choice for Generation Of New Leads?

Vidyard's video platform facilitates lead generation by allowing users to embed forms and calls-to-action directly into video assets, track viewing behavior to segment and nurture leads, and integrate with marketing automation platforms for targeted follow-ups. A significant limitation of the platform is the lack of email ID validation, which allows viewers to provide false information, potentially hindering lead generation efforts.

"...Using the platform, we've been able to prospect to new leads in a fun and imaginative way, using video to stand out from the crowd, with some fantastic results...." Peer review by Kirsti A, Campaign and BD Manager

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What Are the key features of Vidyard Video Platform for Onboarding?

Vidyard offers comprehensive onboarding and training programs. These programs focus on content sharing, video hub creation, and user access control. The onboarding process includes guidance on integrating the platform with marketing automation systems and establishing custom workflows. However, some users have expressed the need for more detailed explanations of features like Playlists and Videos.

"...Not only support response emails but also training videos to help new users onboard more successfully as they have multiple ways of consuming information...." Peer review by Abby A., Computer Software

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What is Vidyard Video Platform?

Vidyard is a video platform that can be used for creating, hosting and sharing videos. It can be used by sales, marketing and communication teams in businesses for including video in communications such as video messages to connect with remote prospects, in email marketing campaigns, or in demo videos for remote clients. The software can be used in industries such as Financial Services, Consulting, Real Estate, Education and more.

The Video Creation features include recording through an internet browser or iPHone, with provision for personalization, previews with a short animation file for inserting into emails, screen recording with option to record with or without camera, and quick editing features. The Video Management features include hosting with high-quality and fast streaming, video uploads covering all the popular video formats, access control processes, and a widget that enables external users to post videos directly into the video storage repository.

Video Sharing features include an online embeddable video player, facility to embed videos into online portals, emails and more with notification on being viewed, video landing pages made customizable to accommodate business branding, and sharing of videos on social media sites. Vidyard also includes Optimization features for improving SEO ranking, automatic transcriptions and more. The software includes analytics for providing insights on video performance metrics, video viewer details and other information.

What is Vidyard Video Platform used for?

Vidyard Video Platform is a Video Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Content Management and Communication Management .

What are the top features of Vidyard Video Platform?

Personalization, Recording and Video hosting are some of the top features of Vidyard Video Platform.

Who uses Vidyard Video Platform?

Vidyard Video Platform is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Vidyard Video Platform alternatives?

Renderforest Video, InVideo, Strapi and Loom are popular alternatives for Vidyard Video Platform.

Where is Vidyard Video Platform located?

Vidyard Video Platform is headquartered at 8 Queen St. N, Unit #1,Kitchener, ON, Canada,N2H 2G8.

11 buyers and buying teams have used Cuspera to assess how well Vidyard Video Platform solved their Video Platform needs. Cuspera uses 10326 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

CUSTOMERS	TESTIMONIALS
Linda West Demand Generation Group Manager Act-On	Video is where content marketing is going. It’s what people want to consume and it drives higher conversion for marketers. Vidyard makes it easy to create a video strategy and structured program that generates and tracks results. Testimonial By Linda West
Morgan Jacobson Principal Manager of Sales Strategy and Systems HubSpot	No other video vendor is doing what Vidyard does. The platform is built for sales. Testimonial By Morgan Jacobson
Ryan Bateman Director of Brand & Social Marketing Dynatrace	We help our customers deliver their content regardless of browser or geography, so it is essential that we offer an experience of our brand that is in line with who we are and what we value. Testimonial By Ryan Bateman

CUSTOMERS	TESTIMONIALS
Linda West Demand Generation Group Manager Act-On	Video is where content marketing is going. It’s what people want to consume and it drives higher conversion for marketers. Vidyard makes it easy to create a video strategy and structured program that generates and tracks results. Testimonial By Linda West
Morgan Jacobson Principal Manager of Sales Strategy and Systems HubSpot	No other video vendor is doing what Vidyard does. The platform is built for sales. Testimonial By Morgan Jacobson
Ryan Bateman Director of Brand & Social Marketing Dynatrace	We help our customers deliver their content regardless of browser or geography, so it is essential that we offer an experience of our brand that is in line with who we are and what we value. Testimonial By Ryan Bateman