YouTube Overview

YouTube is an online video-sharing platform. It is a place where independent content creators could share their work with the world.

YouTube has come to serve a far wider demographic of content creators. Brands utilize the platform for marketing, media outlets to host video output, musicians and labels to release music and more.

YouTube features include Viewer ratings, below-the-line comments, easy-to-use embed functionality, live streaming, content algorithms, and voice recognition rank among those which have helped it retain its edge.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well YouTube solved their Video Platform needs. Cuspera uses 127520 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using YouTube.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Grow Market Share
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve ROI
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Visibility
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Manage Risk
  • Improve Consistency
  • Improve Navigation
  • Reduce Bounce
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Content Management , as the business use cases that they have been most satisfied while using YouTube.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter

4.06/5

Read Reviews (10060)

"...Anecdotal evidence even suggests many of the YouTube downloader sites are being allowed to run Google Ads...." MakeUseOf | Is It Legal to Download YouTube Videos?
Communication Management with Video and Social Media

3.83/5

Read Reviews (3679)

"...The video, published by Inside a Mind, highlights the universe or alternate reality ARGs build through their storytelling...." Alternate reality games offer new experiences, enticing mysteries
sending & publishing communications

3.82/5

Read Reviews (3584)

tracking & monitoring communications

4.91/5

Read Reviews (79)

Content Management with Video and Social Media

4.27/5

Read Reviews (2825)

"...we regularly upload all of our product videos to youtube and always update our channel with new content, promotions and news, we always get connected with customer feedbacks in comment section and we ensure to reply these comments and improve our product according to their feedback...." Peer review by Helena E, Assistant Brand Manager Marketing, Consumer Goods
content publishing

4.01/5

Read Reviews (1010)

content curation

4.64/5

Read Reviews (929)

content sharing

4.58/5

Read Reviews (451)

searching for content

3.54/5

Read Reviews (145)

content tracking

4.65/5

Read Reviews (14)

PEER EXPERIENCES
Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter

4.06/5

Read Reviews (10060)

"...Anecdotal evidence even suggests many of the YouTube downloader sites are being allowed to run Google Ads...." MakeUseOf | Is It Legal to Download YouTube Videos?
Communication Management with Video and Social Media

3.83/5

Read Reviews (3679)

"...The video, published by Inside a Mind, highlights the universe or alternate reality ARGs build through their storytelling...." Alternate reality games offer new experiences, enticing mysteries
sending & publishing communications

3.83/5

Read Reviews (3584)

tracking & monitoring communications

3.83/5

Read Reviews (79)

Content Management with Video and Social Media

4.27/5

Read Reviews (2825)

"...we regularly upload all of our product videos to youtube and always update our channel with new content, promotions and news, we always get connected with customer feedbacks in comment section and we ensure to reply these comments and improve our product according to their feedback...." Peer review by Helena E, Assistant Brand Manager Marketing, Consumer Goods
content publishing

4.27/5

Read Reviews (1010)

content curation

4.27/5

Read Reviews (929)

content sharing

4.27/5

Read Reviews (451)

searching for content

4.27/5

Read Reviews (145)

content tracking

4.27/5

Read Reviews (14)

109+ more Business Use Cases

Our AI advisor, Wyz, harnessed 127520 insights from peers and experts to help you assess how these YouTube use cases fit your Video Platform needs.

Popular Business Setting

for YouTube

Top Industries

  • Internet
  • Education
  • Consumer Goods

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Peers used YouTube to Acquire customers and Build brand awareness

Peer and Expert Opinion on Features

for YouTube

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.83/5

Read Reviews (3843)
Recording

3.18/5

Read Reviews (3697)
SEO

3.98/5

Read Reviews (2251)
Live streaming

3.78/5

Read Reviews (1954)
Alerts: popups & Notifications

2.43/5

Read Reviews (1182)
FEATURES RATINGS AND REVIEWS
Personalization

3.83/5

Read Reviews (3843)
Recording

3.18/5

Read Reviews (3697)
SEO

3.98/5

Read Reviews (2251)
Live streaming

3.78/5

Read Reviews (1954)
Alerts: popups & Notifications

2.43/5

Read Reviews (1182)

IT and Other Capabilities

for YouTube

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.95/5

Read Reviews (16570)
Data Export

2.75/5

Read Reviews (14258)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.95/5

Read Reviews (16570)
Data Export

2.75/5

Read Reviews (14258)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.47/5

Read Reviews (670)
Chat Support

4.39/5

Read Reviews (1081)
Email Support

3.91/5

Read Reviews (693)
24/7 Support

3.82/5

Read Reviews (6662)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.47/5

Read Reviews (670)
Chat Support

4.39/5

Read Reviews (1081)
Email Support

3.91/5

Read Reviews (693)
24/7 Support

3.82/5

Read Reviews (6662)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.40/5

Read Reviews (795)
Analytics

3.98/5

Read Reviews (4175)
Custom Reports

3.56/5

Read Reviews (11544)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.40/5

Read Reviews (795)
Analytics

3.98/5

Read Reviews (4175)
Custom Reports

3.56/5

Read Reviews (11544)

Software Failure Risk Guidance

?

for YouTube

Overall Risk Meter

Low Medium High

Top Failure Risks for YouTube

Vendor Profile Details

Company Name

YouTube

Company Website

https://www.youtube.com/

HQ Location

Employees

1001-5000

Financials

M&A