YouTube Overview
YouTube is an online video-sharing platform. It is a place where independent content creators could share their work with the world.
YouTube has come to serve a far wider demographic of content creators. Brands utilize the platform for marketing, media outlets to host video output, musicians and labels to release music and more.
YouTube features include Viewer ratings, below-the-line comments, easy-to-use embed functionality, live streaming, content algorithms, and voice recognition rank among those which have helped it retain its edge.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well YouTube solved their Video Platform needs. Cuspera uses 127520 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.
Business Priorities
Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using YouTube.
Use Cases
Peers recommend Advertisement , Communication Management , Content Management , as the business use cases that they have been most satisfied while using YouTube.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter |
4.06/5 ★ |
"...Anecdotal evidence even suggests many of the YouTube downloader sites are being allowed to run Google Ads...." MakeUseOf | Is It Legal to Download YouTube Videos? |
| Communication Management with Video and Social Media |
3.83/5 ★ |
"...The video, published by Inside a Mind, highlights the universe or alternate reality ARGs build through their storytelling...." Alternate reality games offer new experiences, enticing mysteries |
| sending & publishing communications |
3.82/5 ★ |
|
| tracking & monitoring communications |
4.91/5 ★ |
|
| Content Management with Video and Social Media |
4.27/5 ★ |
"...we regularly upload all of our product videos to youtube and always update our channel with new content, promotions and news, we always get connected with customer feedbacks in comment section and we ensure to reply these comments and improve our product according to their feedback...." Peer review by Helena E, Assistant Brand Manager Marketing, Consumer Goods |
| content publishing |
4.01/5 ★ |
|
| content curation |
4.64/5 ★ |
|
| content sharing |
4.58/5 ★ |
|
| searching for content |
3.54/5 ★ |
|
| content tracking |
4.65/5 ★ |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter |
4.06/5 ★ |
"...Anecdotal evidence even suggests many of the YouTube downloader sites are being allowed to run Google Ads...." MakeUseOf | Is It Legal to Download YouTube Videos? |
|
| Communication Management with Video and Social Media |
3.83/5 ★ |
"...The video, published by Inside a Mind, highlights the universe or alternate reality ARGs build through their storytelling...." Alternate reality games offer new experiences, enticing mysteries |
|
| sending & publishing communications |
3.83/5 ★ |
| tracking & monitoring communications |
3.83/5 ★ |
| Content Management with Video and Social Media |
4.27/5 ★ |
"...we regularly upload all of our product videos to youtube and always update our channel with new content, promotions and news, we always get connected with customer feedbacks in comment section and we ensure to reply these comments and improve our product according to their feedback...." Peer review by Helena E, Assistant Brand Manager Marketing, Consumer Goods |
|
| content publishing |
4.27/5 ★ |
| content curation |
4.27/5 ★ |
| content sharing |
4.27/5 ★ |
| searching for content |
4.27/5 ★ |
| content tracking |
4.27/5 ★ |
109+ more Business Use Cases
Our AI advisor, Wyz, harnessed 127520 insights from peers and experts to help you assess how these YouTube use cases fit your Video Platform needs.
Popular Business Setting
for YouTube
Top Industries
- Internet
- Education
- Consumer Goods
Popular in
- Mid Market
- Small Business
- Large Enterprise
Peers used YouTube to Acquire customers and Build brand awareness
YouTube Alternatives
Peer and Expert Opinion on Features
for YouTube
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (3843) |
| Recording | Read Reviews (3697) |
| SEO | Read Reviews (2251) |
| Live streaming | Read Reviews (1954) |
| Alerts: popups & Notifications | Read Reviews (1182) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (3843) |
| Recording | Read Reviews (3697) |
| SEO | Read Reviews (2251) |
| Live streaming | Read Reviews (1954) |
| Alerts: popups & Notifications | Read Reviews (1182) |
IT and Other Capabilities
for YouTube
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16570) |
| Data Export | Read Reviews (14258) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16570) |
| Data Export | Read Reviews (14258) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (670) |
| Chat Support | Read Reviews (1081) |
| Email Support | Read Reviews (693) |
| 24/7 Support | Read Reviews (6662) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (670) |
| Chat Support | Read Reviews (1081) |
| Email Support | Read Reviews (693) |
| 24/7 Support | Read Reviews (6662) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (795) |
| Analytics | Read Reviews (4175) |
| Custom Reports | Read Reviews (11544) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (795) |
| Analytics | Read Reviews (4175) |
| Custom Reports | Read Reviews (11544) |
Software Failure Risk Guidance
?for YouTube
Overall Risk Meter
Top Failure Risks for YouTube
Vendor Profile Details
Company Name
YouTube
Company Website
https://www.youtube.com/HQ Location
Employees
1001-5000
Financials
M&A
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