YouTube Overview
This is a summary of the comprehensive capabilities and benefits of YouTube based on over 127520 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
YouTube, Vidyard Video Platform, Wistia, BrightCove, Promo.com, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if YouTube is right for your needs? Our Cuspera AI engine can evaluate how YouTube fits your specific business needs, industry, and context. Get your personalized assessment report today.
YouTube supports business activities such as:
- Advertisement
- Communication Management
- Content Management
- Engagement Management
- Social Media Management
YouTube can help you with many business goals, such as Acquire Customers, Build Brand Awareness, Improve Digital And Social Presence, Increase Sales & Revenue, Scale Best Practices, etc. It can help manage these activities if you use Social Media Offline Facebook etc. for these needs. As a solution, YouTube's capabilities include Personalization, Recording, SEO, etc.
YouTube Internet Vertical is its biggest customer base.
Reviews
"...Direct response is direct response regardless of whether you do it over postal mail, email, or PPC ads...." Content is the Worst Word in Marketing Marketing Festival
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well YouTube solved their Video Platform needs. Cuspera uses 127520 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.
Business Priorities
Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using YouTube.
Use Cases
Peers recommend Advertisement , Communication Management , Content Management , as the business use cases that they have been most satisfied while using YouTube.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter |
4.06/5 ★ |
"...Direct response is direct response regardless of whether you do it over postal mail, email, or PPC ads...." Content is the Worst Word in Marketing Marketing Festival |
| Communication Management with Video and Social Media |
3.83/5 ★ |
"...Vlogs Vlogs or vlogging involves regularly recording and publishing videos of your everyday life...." [ Gist ] Latest online money making opportunities in Nigeria |
| sending & publishing communications |
3.82/5 ★ |
"...I also plan for every episode to also be recorded on video to publish on YouTube...." 2018 - Year in Review |
| tracking & monitoring communications |
4.91/5 ★ |
"...With the help of TubeBuddy, you can monitor live video stats, track social shares, as well as get video optimization tips. ..." YouTube SEO: The Ultimate DIY Guide to Start Video Marketing |
| Content Management with Video and Social Media |
4.27/5 ★ |
"...It is navigable in 80 languages and sees hundreds of hours of video content uploaded every minute. ..." How to Start a YouTube Channel |
| content publishing |
4.01/5 ★ |
"...If you get too close to your product, content appears promotional, a death knell for YouTube success...." How to Grow a YouTube Channel: Benchmarks & Strategy |
| content curation |
4.64/5 ★ |
"...Of course, this is not the only way to create video content that is relevant to your community...." Freemius is Getting into Video Content This is Why You Should Too |
| content sharing |
4.58/5 ★ |
"...However, we won t be posting much on Facebook during this time, other than to share links and locations...." Far From Home (Week 1) |
| searching for content |
3.54/5 ★ |
"...FOLLOW MXA ON TWITTER Follow us to see fresh content every day at www.twitter.com/MXAction or on twitter at MXAction. ..." RUMORS, GOSSIP & UNFOUNDED TRUTH: A WEEK OFF FOR THE STARS, BUT WHAT ABOUT US PEONS? |
| content tracking |
4.65/5 ★ |
"...Instead of creating miscellaneous playlists, create a track of content for new users to watch...." NEED YOUTUBE SIBSCRIPTIONS AND VIEWS |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter |
4.06/5 ★ |
"...Direct response is direct response regardless of whether you do it over postal mail, email, or PPC ads...." Content is the Worst Word in Marketing Marketing Festival |
|
| Communication Management with Video and Social Media |
3.83/5 ★ |
"...Vlogs Vlogs or vlogging involves regularly recording and publishing videos of your everyday life...." [ Gist ] Latest online money making opportunities in Nigeria |
|
| sending & publishing communications |
3.83/5 ★ |
| tracking & monitoring communications |
3.83/5 ★ |
| Content Management with Video and Social Media |
4.27/5 ★ |
"...It is navigable in 80 languages and sees hundreds of hours of video content uploaded every minute. ..." How to Start a YouTube Channel |
|
| content publishing |
4.27/5 ★ |
| content curation |
4.27/5 ★ |
| content sharing |
4.27/5 ★ |
| searching for content |
4.27/5 ★ |
| content tracking |
4.27/5 ★ |
109+ more Business Use Cases
Our AI advisor, Wyz, harnessed 127520 insights from peers and experts to help you assess how these YouTube use cases fit your Video Platform needs.
Frequently Asked Questions(FAQ)
for YouTube
What is YouTube?
What is YouTube used for?
What are the top features of YouTube?
Who uses YouTube?
What are YouTube alternatives?
Popular Business Setting
for YouTube
Top Industries
- Internet
- Education
- Consumer Goods
Popular in
- Mid Market
- Small Business
- Large Enterprise
Peers used YouTube to Acquire customers and Build brand awareness
YouTube Alternatives
Peer and Expert Opinion on Features
for YouTube
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (3843) |
| Recording | Read Reviews (3697) |
| SEO | Read Reviews (2251) |
| Live streaming | Read Reviews (1954) |
| Alerts: popups & Notifications | Read Reviews (1182) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (3843) |
| Recording | Read Reviews (3697) |
| SEO | Read Reviews (2251) |
| Live streaming | Read Reviews (1954) |
| Alerts: popups & Notifications | Read Reviews (1182) |
IT and Other Capabilities
for YouTube
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16570) |
| Data Export | Read Reviews (14258) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16570) |
| Data Export | Read Reviews (14258) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (670) |
| Chat Support | Read Reviews (1081) |
| Email Support | Read Reviews (693) |
| 24/7 Support | Read Reviews (6662) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (670) |
| Chat Support | Read Reviews (1081) |
| Email Support | Read Reviews (693) |
| 24/7 Support | Read Reviews (6662) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (795) |
| Analytics | Read Reviews (4175) |
| Custom Reports | Read Reviews (11544) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (795) |
| Analytics | Read Reviews (4175) |
| Custom Reports | Read Reviews (11544) |
Software Failure Risk Guidance
?for YouTube
Overall Risk Meter
Top Failure Risks for YouTube
Vendor Profile Details
Company Name
YouTube
Company Website
https://www.youtube.com/HQ Location
Employees
1001-5000
Financials
M&A
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