YouTube Overview

YouTube is an online video-sharing platform. It is a place where independent content creators could share their work with the world.

YouTube has come to serve a far wider demographic of content creators. Brands utilize the platform for marketing, media outlets to host video output, musicians and labels to release music and more.

YouTube features include Viewer ratings, below-the-line comments, easy-to-use embed functionality, live streaming, content algorithms, and voice recognition rank among those which have helped it retain its edge.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well YouTube solved their Video Platform needs. Cuspera uses 127520 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using YouTube.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Grow Market Share
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve ROI
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Visibility
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Manage Risk
  • Improve Consistency
  • Improve Navigation
  • Reduce Bounce
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Content Management , as the business use cases that they have been most satisfied while using YouTube.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter

4.06/5

Read Reviews (10060)

"...Instagram ads are rapidly changing with very new with few case studies and best practices...." Alternative PPC Ad Networks To Find New Audiences for Advertisers
Communication Management with Video and Social Media

3.83/5

Read Reviews (3679)

"...Outer Limits Magazine have published a digitized version of the recording on their YouTube channel, see: https://www.youtube.com/watch?v=F0EY5YgEaJI...." Larry Warren Gossip Update
sending & publishing communications

3.82/5

Read Reviews (3584)

"...In between, we are sending emails and taking phone calls from people who want to work with us...."
tracking & monitoring communications

4.91/5

Read Reviews (79)

"...It also lets you share your favorite tracks on social media platforms, like Facebook and Twitter. ..."
Content Management with Video and Social Media

4.27/5

Read Reviews (2825)

"...My organization uses YouTube often for sharing content, all the proper connections are built into YouTube videos, so they are phenomenally easy to share and look great on other platforms whether as a link or embedded...."
content publishing

4.01/5

Read Reviews (1010)

"...A video ad that promotes your video content in the YouTube search results and as a related video...."
content curation

4.64/5

Read Reviews (929)

"...You can start even blogging or open up a YouTube channel to create your content in your field...."
content sharing

4.58/5

Read Reviews (451)

"...You can upload a video to YouTube and easily share the link to Facebook...."
searching for content

3.54/5

Read Reviews (145)

"...FOLLOW MXA ON TWITTER Follow us to see fresh content every day at www.twitter.com/MXAction or on twitter at MXAction. ..."
content tracking

4.65/5

Read Reviews (14)

"...The smartglasses house a combined lightguide capable of 53 degrees field of view, tether via USB-C to smartphones in order to deliver content, and are capable of SLAM for tracking AR content in physical space. ..."
PEER EXPERIENCES
Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter

4.06/5

Read Reviews (10060)

"...Instagram ads are rapidly changing with very new with few case studies and best practices...." Alternative PPC Ad Networks To Find New Audiences for Advertisers
Communication Management with Video and Social Media

3.83/5

Read Reviews (3679)

"...Outer Limits Magazine have published a digitized version of the recording on their YouTube channel, see: https://www.youtube.com/watch?v=F0EY5YgEaJI...." Larry Warren Gossip Update
sending & publishing communications

3.83/5

Read Reviews (3584)

tracking & monitoring communications

3.83/5

Read Reviews (79)

Content Management with Video and Social Media

4.27/5

Read Reviews (2825)

"...My organization uses YouTube often for sharing content, all the proper connections are built into YouTube videos, so they are phenomenally easy to share and look great on other platforms whether as a link or embedded...." Peer review by G2 User
content publishing

4.27/5

Read Reviews (1010)

content curation

4.27/5

Read Reviews (929)

content sharing

4.27/5

Read Reviews (451)

searching for content

4.27/5

Read Reviews (145)

content tracking

4.27/5

Read Reviews (14)

109+ more Business Use Cases

Our AI advisor, Wyz, harnessed 127520 insights from peers and experts to help you assess how these YouTube use cases fit your Video Platform needs.

Popular Business Setting

for YouTube

Top Industries

  • Internet
  • Education
  • Consumer Goods

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Peers used YouTube to Acquire customers and Build brand awareness

Peer and Expert Opinion on Features

for YouTube

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.83/5

Read Reviews (3843)
Recording

3.18/5

Read Reviews (3697)
SEO

3.98/5

Read Reviews (2251)
Live streaming

3.78/5

Read Reviews (1954)
Alerts: popups & Notifications

2.43/5

Read Reviews (1182)
FEATURES RATINGS AND REVIEWS
Personalization

3.83/5

Read Reviews (3843)
Recording

3.18/5

Read Reviews (3697)
SEO

3.98/5

Read Reviews (2251)
Live streaming

3.78/5

Read Reviews (1954)
Alerts: popups & Notifications

2.43/5

Read Reviews (1182)

IT and Other Capabilities

for YouTube

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.95/5

Read Reviews (16570)
Data Export

2.75/5

Read Reviews (14258)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.95/5

Read Reviews (16570)
Data Export

2.75/5

Read Reviews (14258)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.47/5

Read Reviews (670)
Chat Support

4.39/5

Read Reviews (1081)
Email Support

3.91/5

Read Reviews (693)
24/7 Support

3.82/5

Read Reviews (6662)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.47/5

Read Reviews (670)
Chat Support

4.39/5

Read Reviews (1081)
Email Support

3.91/5

Read Reviews (693)
24/7 Support

3.82/5

Read Reviews (6662)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.40/5

Read Reviews (795)
Analytics

3.98/5

Read Reviews (4175)
Custom Reports

3.56/5

Read Reviews (11544)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.40/5

Read Reviews (795)
Analytics

3.98/5

Read Reviews (4175)
Custom Reports

3.56/5

Read Reviews (11544)

Software Failure Risk Guidance

?

for YouTube

Overall Risk Meter

Low Medium High

Top Failure Risks for YouTube

Vendor Profile Details

Company Name

YouTube

Company Website

https://www.youtube.com/

HQ Location

Employees

1001-5000

Financials

M&A