YouTube Overview
YouTube is an online video-sharing platform. It is a place where independent content creators could share their work with the world.
YouTube has come to serve a far wider demographic of content creators. Brands utilize the platform for marketing, media outlets to host video output, musicians and labels to release music and more.
YouTube features include Viewer ratings, below-the-line comments, easy-to-use embed functionality, live streaming, content algorithms, and voice recognition rank among those which have helped it retain its edge.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well YouTube solved their Video Platform needs. Cuspera uses 127520 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.
Business Priorities
Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using YouTube.
Use Cases
Peers recommend Advertisement , Communication Management , Content Management , as the business use cases that they have been most satisfied while using YouTube.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter |
4.06/5 ★ |
"...Instagram ads are rapidly changing with very new with few case studies and best practices...." Alternative PPC Ad Networks To Find New Audiences for Advertisers |
| Communication Management with Video and Social Media |
3.83/5 ★ |
"...Outer Limits Magazine have published a digitized version of the recording on their YouTube channel, see: https://www.youtube.com/watch?v=F0EY5YgEaJI...." Larry Warren Gossip Update |
| sending & publishing communications |
3.82/5 ★ |
"...In between, we are sending emails and taking phone calls from people who want to work with us...." Love Conquers All |
| tracking & monitoring communications |
4.91/5 ★ |
"...It also lets you share your favorite tracks on social media platforms, like Facebook and Twitter. ..." 8 Best Free YouTube to MP3 Converters in 2020 |
| Content Management with Video and Social Media |
4.27/5 ★ |
"...My organization uses YouTube often for sharing content, all the proper connections are built into YouTube videos, so they are phenomenally easy to share and look great on other platforms whether as a link or embedded...." Peer review by G2 User |
| content publishing |
4.01/5 ★ |
"...A video ad that promotes your video content in the YouTube search results and as a related video...." The Ultimate Google Ads Glossary |
| content curation |
4.64/5 ★ |
"...You can start even blogging or open up a YouTube channel to create your content in your field...." MY KEYNOTE SPEECH TO THE GRADUATING CLASS OF 2019 FROM AFRICAN UNIVERSITIES |
| content sharing |
4.58/5 ★ |
"...You can upload a video to YouTube and easily share the link to Facebook...." Youtube for Popular Content: The Complete Beginner s Guide to YouTube Marketing [UPDATED] |
| searching for content |
3.54/5 ★ |
"...FOLLOW MXA ON TWITTER Follow us to see fresh content every day at www.twitter.com/MXAction or on twitter at MXAction. ..." RUMORS, GOSSIP & UNFOUNDED TRUTHS: CELEBRATING MAHINDRA, THE KNOX BOX, JAWA & BILLY MUSGRAVE |
| content tracking |
4.65/5 ★ |
"...The smartglasses house a combined lightguide capable of 53 degrees field of view, tether via USB-C to smartphones in order to deliver content, and are capable of SLAM for tracking AR content in physical space. ..." Mad Gaze Joins China s Consumer Smartglasses Gold Rush with Glow Wearable Next Reality |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Social Media, Offline, Facebook, Point Of Sale, Newsletter, LinkedIn, Video and Twitter |
4.06/5 ★ |
"...Instagram ads are rapidly changing with very new with few case studies and best practices...." Alternative PPC Ad Networks To Find New Audiences for Advertisers |
|
| Communication Management with Video and Social Media |
3.83/5 ★ |
"...Outer Limits Magazine have published a digitized version of the recording on their YouTube channel, see: https://www.youtube.com/watch?v=F0EY5YgEaJI...." Larry Warren Gossip Update |
|
| sending & publishing communications |
3.83/5 ★ |
| tracking & monitoring communications |
3.83/5 ★ |
| Content Management with Video and Social Media |
4.27/5 ★ |
"...My organization uses YouTube often for sharing content, all the proper connections are built into YouTube videos, so they are phenomenally easy to share and look great on other platforms whether as a link or embedded...." Peer review by G2 User |
|
| content publishing |
4.27/5 ★ |
| content curation |
4.27/5 ★ |
| content sharing |
4.27/5 ★ |
| searching for content |
4.27/5 ★ |
| content tracking |
4.27/5 ★ |
109+ more Business Use Cases
Our AI advisor, Wyz, harnessed 127520 insights from peers and experts to help you assess how these YouTube use cases fit your Video Platform needs.
Popular Business Setting
for YouTube
Top Industries
- Internet
- Education
- Consumer Goods
Popular in
- Mid Market
- Small Business
- Large Enterprise
Peers used YouTube to Acquire customers and Build brand awareness
YouTube Alternatives
Peer and Expert Opinion on Features
for YouTube
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (3843) |
| Recording | Read Reviews (3697) |
| SEO | Read Reviews (2251) |
| Live streaming | Read Reviews (1954) |
| Alerts: popups & Notifications | Read Reviews (1182) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (3843) |
| Recording | Read Reviews (3697) |
| SEO | Read Reviews (2251) |
| Live streaming | Read Reviews (1954) |
| Alerts: popups & Notifications | Read Reviews (1182) |
IT and Other Capabilities
for YouTube
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16570) |
| Data Export | Read Reviews (14258) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (16570) |
| Data Export | Read Reviews (14258) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (670) |
| Chat Support | Read Reviews (1081) |
| Email Support | Read Reviews (693) |
| 24/7 Support | Read Reviews (6662) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (670) |
| Chat Support | Read Reviews (1081) |
| Email Support | Read Reviews (693) |
| 24/7 Support | Read Reviews (6662) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (795) |
| Analytics | Read Reviews (4175) |
| Custom Reports | Read Reviews (11544) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (795) |
| Analytics | Read Reviews (4175) |
| Custom Reports | Read Reviews (11544) |
Software Failure Risk Guidance
?for YouTube
Overall Risk Meter
Top Failure Risks for YouTube
Vendor Profile Details
Company Name
YouTube
Company Website
https://www.youtube.com/HQ Location
Employees
1001-5000
Financials
M&A
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