Hootsuite Overview

This is a summary of the comprehensive capabilities and benefits of Hootsuite based on over 58847 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Hootsuite, Buffer, Sprout Social, Zoho Social, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Hootsuite is right for your needs? Our Cuspera AI engine can evaluate how Hootsuite fits your specific business needs, industry, and context. Get your personalized assessment report today.

Hootsuite supports business activities such as:

  • Social Media Management
  • Communication Management
  • Engagement Management
  • Content Management
  • Social Media Marketing

Hootsuite can help you with many business goals, such as Improve Digital And Social Presence, Acquire Customers, Improve ROI, Build Brand Awareness, Enhance Customer Relationships, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Hootsuite's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.

Hootsuite was founded in 2008. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee ...advocacy and social campaigns. " - Dominique Jolicoeur

Cuspera Reviews

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities peers achieved using Hootsuite.

Other priorities:

  • Improve ROI
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Internal Communications
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Manage Risk
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Hootsuite.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

4.64/5 ★

Read Reviews (12934)

"...When you're managing multiple social media networks for a person, group, or company Hootsuite shines...."
scheduling post to social media

4.77/5 ★

Read Reviews (2974)

"...Amplify enables students and staff who weren t previously posting on social media to become more active. ..."
engaging on social media

4.77/5 ★

Read Reviews (2648)

"...It was a one-stop shopping experience that allowed me to post, respond, and review social activity...."
managing social media account

4.56/5 ★

Read Reviews (1960)

"...Hootsuite is great because you can control your social media accounts from one dashboard...."
social media analytics

4.10/5 ★

Read Reviews (1117)

"...It has flexibility and can build reports on social activity and response...."
monitoring social media

4.89/5 ★

Read Reviews (668)

"...HootSuite is the program with which we have been better able to adapt to manage and monitor our social networks...."
Communication Management with Social Media

4.46/5 ★

Read Reviews (4310)

"...I love the ability to schedule social posts directly in one dashboard (Facebook, Twitter, Google+, and LinkedIn)...."
sending & publishing communications

4.39/5 ★

Read Reviews (3518)

"...Hootsuite makes it easy for me to schedule social media posts, and do so across multiple platforms...."
tracking & monitoring communications

4.89/5 ★

Read Reviews (748)

"...Another great feature is that you can easily monitor all your social media pages and easily schedule posts and comments...."
Engagement Management with Social Media

4.72/5 ★

Read Reviews (1809)

"...We have realized the benefits of increasing our social media followership and engagement...."
engaging and following up

4.72/5 ★

Read Reviews (1601)

"...As an author, I need to schedule engaging social media content every day...."
engaging with scheduling & cadence

4.45/5 ★

Read Reviews (4)

"...Since each social media platform has their own cadence and rhythms, Hootsuite allows us to post several times a day to Twitter, once a day to Facebook and twice a week to Pinterest without actually having to be present at 4pm or 4am, whatever the date or time may be...."
PEER EXPERIENCES
Social Media Management with Social Media

4.64/5 ★

Read Reviews (12934)

"...When you're managing multiple social media networks for a person, group, or company Hootsuite shines...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign
scheduling post to social media

4.64/5 ★

Read Reviews (2974)

engaging on social media

4.64/5 ★

Read Reviews (2648)

managing social media account

4.64/5 ★

Read Reviews (1960)

social media analytics

4.64/5 ★

Read Reviews (1117)

monitoring social media

4.64/5 ★

Read Reviews (668)

Communication Management with Social Media

4.46/5 ★

Read Reviews (4310)

"...I love the ability to schedule social posts directly in one dashboard (Facebook, Twitter, Google+, and LinkedIn)...." Peer review by Anat H.
sending & publishing communications

4.46/5 ★

Read Reviews (3518)

tracking & monitoring communications

4.46/5 ★

Read Reviews (748)

Engagement Management with Social Media

4.72/5 ★

Read Reviews (1809)

"...We have realized the benefits of increasing our social media followership and engagement...." Peer review by Audrey L, Marketing Manager, Computer Software
engaging and following up

4.72/5 ★

Read Reviews (1601)

engaging with scheduling & cadence

4.72/5 ★

Read Reviews (4)

89+ more Business Use Cases

Our AI advisor, Wyz, harnessed 58847 insights from peers and experts to help you assess how these Hootsuite use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Dominique Jolicoeur

Advisor, Digital Marketing

CMA

A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur

Nick Nunes

Social Media and Search Manager

Bell

I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset
CUSTOMERS TESTIMONIALS

Dominique Jolicoeur

Advisor, Digital Marketing

CMA

A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur

Nick Nunes

Social Media and Search Manager

Bell

I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset

Case Studies

COMPANY CASE STUDIES
Case Study Meliá Hotels International

How Meliá became one of the most influential hotel chains on social media

Read More
Case Study The British Museum

How the British Museum Increased ?Social Media Engagement by 126%

Read More
Case Study TransLink

How One Social Media Campaign Increased TransLink’s Brand Sentiment

Read More

Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .

What are the top features of Hootsuite?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Hootsuite.

Who uses Hootsuite?

Hootsuite is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Hootsuite alternatives?

Buffer, Sprout Social, Zoho Social and Agorapulse are popular alternatives for Hootsuite.

Where is Hootsuite located?

Hootsuite is headquartered at 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada.

Popular Business Setting

for Hootsuite

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hootsuite to Improve digital and social presence and Acquire customers

Peer and Expert Opinion on Features

for Hootsuite

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.57/5 ★

Read Reviews (2465)
Personalization

3.85/5 ★

Read Reviews (849)
Alerts: popups & Notifications

2.73/5 ★

Read Reviews (326)
Auto scheduler & reminder

4.32/5 ★

Read Reviews (322)
SEO

4.78/5 ★

Read Reviews (119)
FEATURES RATINGS AND REVIEWS
Dashboard

4.57/5 ★

Read Reviews (2465)
Personalization

3.85/5 ★

Read Reviews (849)
Alerts: popups & Notifications

2.73/5 ★

Read Reviews (326)
Auto scheduler & reminder

4.32/5 ★

Read Reviews (322)
SEO

4.78/5 ★

Read Reviews (119)

IT and Other Capabilities

for Hootsuite

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5 ★

Read Reviews (3686)
Data Import

3.70/5 ★

Read Reviews (3645)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5 ★

Read Reviews (3686)
Data Import

3.70/5 ★

Read Reviews (3645)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.40/5 ★

Read Reviews (113)
Email Support

4.29/5 ★

Read Reviews (123)
Chat Support

4.25/5 ★

Read Reviews (154)
24/7 Support

3.65/5 ★

Read Reviews (2175)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.40/5 ★

Read Reviews (113)
Email Support

4.29/5 ★

Read Reviews (123)
Chat Support

4.25/5 ★

Read Reviews (154)
24/7 Support

3.65/5 ★

Read Reviews (2175)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (48)
Analytics

4.07/5 ★

Read Reviews (3366)
Custom Reports

4.02/5 ★

Read Reviews (7387)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (48)
Analytics

4.07/5 ★

Read Reviews (3366)
Custom Reports

4.02/5 ★

Read Reviews (7387)

Software Failure Risk Guidance

?

for Hootsuite

Overall Risk Meter

Low Medium High

Top Failure Risks for Hootsuite

Vendor Profile Details

Company Name

Hootsuite

Company Website

https://hootsuite.com/

Year Founded

2008

HQ Location

5 E 8th Ave, Vancouver, BC V5T 1R6, Canada

Employees

501-1000

Social

Financials

SERIES C