Hootsuite Overview

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

Cuspera Reviews

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities peers achieved using Hootsuite.

Other priorities:

  • Improve ROI
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Internal Communications
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Manage Risk
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Hootsuite.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

4.64/5

Read Reviews (12934)

"...Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use...." Peer review by Dan Lobring, Vice President, Marketing Communications, rEvolution
scheduling post to social media

4.77/5

Read Reviews (2974)

engaging on social media

4.77/5

Read Reviews (2648)

managing social media account

4.56/5

Read Reviews (1960)

social media analytics

4.10/5

Read Reviews (1117)

monitoring social media

4.89/5

Read Reviews (668)

Communication Management with Social Media

4.46/5

Read Reviews (4310)

"...Amplify enables students and staff who weren t previously posting on social media to become more active. ..." Case Study Georgia State University
sending & publishing communications

4.39/5

Read Reviews (3518)

tracking & monitoring communications

4.89/5

Read Reviews (748)

Engagement Management with Social Media

4.72/5

Read Reviews (1809)

"...We have also become more active on Twitter, and have been more able to engage with folks via Twitter...." Peer review by Nicole A, Web Administrator/Communications Coordinator, Education
engaging and following up

4.72/5

Read Reviews (1601)

engaging with scheduling & cadence

4.45/5

Read Reviews (4)

PEER EXPERIENCES
Social Media Management with Social Media

4.64/5

Read Reviews (12934)

"...Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use...." Peer review by Dan Lobring, Vice President, Marketing Communications, rEvolution
scheduling post to social media

4.64/5

Read Reviews (2974)

engaging on social media

4.64/5

Read Reviews (2648)

managing social media account

4.64/5

Read Reviews (1960)

social media analytics

4.64/5

Read Reviews (1117)

monitoring social media

4.64/5

Read Reviews (668)

Communication Management with Social Media

4.46/5

Read Reviews (4310)

"...Amplify enables students and staff who weren t previously posting on social media to become more active. ..." Case Study Georgia State University
sending & publishing communications

4.46/5

Read Reviews (3518)

tracking & monitoring communications

4.46/5

Read Reviews (748)

Engagement Management with Social Media

4.72/5

Read Reviews (1809)

"...We have also become more active on Twitter, and have been more able to engage with folks via Twitter...." Peer review by Nicole A, Web Administrator/Communications Coordinator, Education
engaging and following up

4.72/5

Read Reviews (1601)

engaging with scheduling & cadence

4.72/5

Read Reviews (4)

89+ more Business Use Cases

Our AI advisor, Wyz, harnessed 58847 insights from peers and experts to help you assess how these Hootsuite use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Darian Kovacs

Principal and Director of Strategy

Jelly Marketing

It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs

Courtney Fischbach

VP Social Media

Leggmason

Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset
CUSTOMERS TESTIMONIALS

Darian Kovacs

Principal and Director of Strategy

Jelly Marketing

It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs

Courtney Fischbach

VP Social Media

Leggmason

Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset

Case Studies

COMPANY CASE STUDIES
Case Study Georgia State University

How Georgia State University Built a Global Community of Brand Advocates

Read More
Case Study The British Museum

How the British Museum Increased ?Social Media Engagement by 126%

Read More
Case Study TransLink

How One Social Media Campaign Increased TransLink’s Brand Sentiment

Read More

Popular Business Setting

for Hootsuite

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hootsuite to Improve digital and social presence and Acquire customers

Peer and Expert Opinion on Features

for Hootsuite

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.57/5

Read Reviews (2465)
Personalization

3.85/5

Read Reviews (849)
Alerts: popups & Notifications

2.73/5

Read Reviews (326)
Auto scheduler & reminder

4.32/5

Read Reviews (322)
SEO

4.78/5

Read Reviews (119)
FEATURES RATINGS AND REVIEWS
Dashboard

4.57/5

Read Reviews (2465)
Personalization

3.85/5

Read Reviews (849)
Alerts: popups & Notifications

2.73/5

Read Reviews (326)
Auto scheduler & reminder

4.32/5

Read Reviews (322)
SEO

4.78/5

Read Reviews (119)

IT and Other Capabilities

for Hootsuite

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5

Read Reviews (3686)
Data Import

3.70/5

Read Reviews (3645)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5

Read Reviews (3686)
Data Import

3.70/5

Read Reviews (3645)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.40/5

Read Reviews (113)
Email Support

4.29/5

Read Reviews (123)
Chat Support

4.25/5

Read Reviews (154)
24/7 Support

3.65/5

Read Reviews (2175)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.40/5

Read Reviews (113)
Email Support

4.29/5

Read Reviews (123)
Chat Support

4.25/5

Read Reviews (154)
24/7 Support

3.65/5

Read Reviews (2175)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (48)
Analytics

4.07/5

Read Reviews (3366)
Custom Reports

4.02/5

Read Reviews (7387)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (48)
Analytics

4.07/5

Read Reviews (3366)
Custom Reports

4.02/5

Read Reviews (7387)

Software Failure Risk Guidance

?

for Hootsuite

Overall Risk Meter

Low Medium High

Top Failure Risks for Hootsuite

Vendor Profile Details

Company Name

Hootsuite

Company Website

https://hootsuite.com/

Year Founded

2008

HQ Location

5 E 8th Ave, Vancouver, BC V5T 1R6, Canada

Employees

501-1000

Social

Financials

Series D