Hootsuite Overview
Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.
Use Cases
Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.
Business Priorities
Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.
Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data
Hootsuite works with different mediums / channels such as Social Media.
Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Hootsuite support capabilities include AI Powered, Phone Support, Email Support, etc. also Hootsuite analytics capabilities include Analytics, and Custom Reports.
Reviews
"Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how t...o strategically fit social into the strategic planning process." - Heather Bisset
Peer review evidence (same sources as the product rating summary)
"...I love the user friendliness and how this allows me to plan all of my social postings...." Peer review by Melanie S, Internal Communications Coordinator, Education
"...We used it to publish content to a variety of social media sites and monitor social media activity...." Peer review by Sid Haas, Vice President of Business Development, LKCS
"...HootSuite Enterprise has assisted our small team at Tourism Jasper be more engaged with visitors and potential visitors...." Peer review by Kyle Harms, Digital Marketing Specialist, Tourism Jasper
Hootsuite, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Hootsuite
Top Industries
- Marketing and Advertising
- Education
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.
Hootsuite Customer wins, Customer success stories, Case studies
How efficiently Does Hootsuite manage your Communication Management?
How does Hootsuite facilitate Engagement Management?
Why is Hootsuite the best choice for Content Management?
23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
|
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
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A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Heather Bisset Corporate Affairs Manager pfizer |
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
|
Nick Nunes Social Media and Search Manager Bell |
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
|
Dominique Jolicoeur Advisor, Digital Marketing CMA |
A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur |
How to Use the App Directory in Hootsuite
Frequently Asked Questions (FAQ)
What buyers ask before choosing Hootsuite
What is Hootsuite?
Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.
It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.
It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.
What is Hootsuite used for?
What are the top features of Hootsuite?
Who uses Hootsuite?
What are Hootsuite alternatives?
Where is Hootsuite located?
Peers used Hootsuite for social media management and communication management
Hootsuite Competitors
Hootsuite Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
Hootsuite Integrations
Hootsuite integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Hootsuite
Software Failure Risk Guidance
?for Hootsuite
Overall Risk Meter
Top Failure Risks for Hootsuite
Hootsuite Inc. News
Hootsuite Didn't Reinvent Social Media. It Reinvented What Social Media ...
Hootsuite has transformed its platform into "Social OS," integrating AI and real-time social intelligence. This new architecture, featuring tools like Lumen, Perch, Nest, and Wisdom, aims to turn social media into a comprehensive intelligence system for enterprises. By focusing on interoperability, Hootsuite allows its intelligence to integrate with existing AI environments, enhancing organizational reaction time and decision-making.
Hootsuite hacks: 28 tricks and features for 2026
Hootsuite introduces advanced features in its Social OS platform, enhancing social media management with AI-assisted tools for scheduling, content creation, and customer care. The platform integrates with AI tools like ChatGPT and Microsoft Copilot, enabling seamless social data access and automation. These innovations aim to streamline workflows and improve social media engagement.
Hootsuite launches Social OS and Wisdom
Hootsuite launched Social OS, reorganizing its product suite into four AI-driven tools: Perch, Nest, Parliament, and Lumen, all connected by the Wisdom AI layer. New MCP connectors enable integration of Hootsuite's social intelligence into external AI workflows. The launch emphasizes real-time social data utilization to enhance customer anticipation and decision-making.
Meet Hootsuite Social OS: The social media AI tool for 2026
Hootsuite has introduced Social OS, an AI-native social operating system designed to integrate social intelligence, content creation, customer care, and employee advocacy. The platform includes four apps—Perch, Nest, Lumen, and Parliament—unified by Wisdom, a social-first AI agent. This rebuild focuses on AI-driven workflows, enhancing capabilities across social media management and employee advocacy.
Hootsuite Inc. Profile
HQ Location
5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Employees
501-1000
Social
Financials
SERIES C
How can Hootsuite optimize your Social Media Management Workflow?