Hootsuite Overview
Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.
It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.
It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Business Priorities
Improve Digital And Social Presence and Acquire Customers are the most popular business priorities peers achieved using Hootsuite.
Use Cases
Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Hootsuite.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media |
4.64/5 ★ |
"...Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use...." Peer review by Dan Lobring, Vice President, Marketing Communications, rEvolution |
| scheduling post to social media |
4.77/5 ★ |
"...Hootsuite for me is that it can monitor, track and schedule social media channel which I handle. ...." Peer review by Umang S., Chief Operating Officer, Marketing and Advertising |
| engaging on social media |
4.77/5 ★ |
"...We currently use Hootsuite Pro to manage and schedule our social media posts from Facebook, Twitter, and LinkedIn...." Peer review by F. Flobo Boyce, Content Specialist/Strategist, Electro Rent Corporation |
| managing social media account |
4.56/5 ★ |
"...I liked that I was able to view multiple social media accounts all at the same time. ...." Peer review by Alan O., Designer, Media Production |
| social media analytics |
4.10/5 ★ |
"...You can also perform a detailed analysis of your social media posts including the overall reach and visibility using the analytics dashboard...." Peer review by Anand N., Freelance Writer and Blogger, Media Production |
| monitoring social media |
4.89/5 ★ |
"...We monitor the manage and monitor the social activities of our clients who don't have HubSpot...." Peer review by Mike Garland, Services Marketing - Inbound Marketing, Sensible Marketing |
| Communication Management with Social Media |
4.46/5 ★ |
"...I also use it to schedule social media posts for my personal accounts as well...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign |
| sending & publishing communications |
4.39/5 ★ |
"...We use it for both importing and exporting social media posts into the publisher...." Peer review by raja ram, Senior Consultant, Virtusa |
| tracking & monitoring communications |
4.89/5 ★ |
"...If you need social media monitoring and/or the kind of analytics that support data driven campaigns this product will not suffice alone...." Peer review from Internet |
| Engagement Management with Social Media |
4.72/5 ★ |
"...Engagement and interaction with audience All social media platforms are presented in one dashboard..." Peer review by User in Food & Beverages, Food & Beverages |
| engaging and following up |
4.72/5 ★ |
"...At Local World we use HootSuite to manage our 400+ social media networks for posting, engagement, social insights and search...." Peer review by Scott Hornsby, Head of Social Media, Local World Media |
| engaging with scheduling & cadence |
4.45/5 ★ |
"...This form of set it and forget it automation helps small businesses keep a regular cadence of social media posts without manually posting on every platform. ..." Hey Alexa, How Can Small Businesses Leverage Marketing Technology? |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media |
4.64/5 ★ |
"...Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use...." Peer review by Dan Lobring, Vice President, Marketing Communications, rEvolution |
|
| scheduling post to social media |
4.64/5 ★ |
| engaging on social media |
4.64/5 ★ |
| managing social media account |
4.64/5 ★ |
| social media analytics |
4.64/5 ★ |
| monitoring social media |
4.64/5 ★ |
| Communication Management with Social Media |
4.46/5 ★ |
"...I also use it to schedule social media posts for my personal accounts as well...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign |
|
| sending & publishing communications |
4.46/5 ★ |
| tracking & monitoring communications |
4.46/5 ★ |
| Engagement Management with Social Media |
4.72/5 ★ |
"...Engagement and interaction with audience All social media platforms are presented in one dashboard..." Peer review by User in Food & Beverages, Food & Beverages |
|
| engaging and following up |
4.72/5 ★ |
| engaging with scheduling & cadence |
4.72/5 ★ |
89+ more Business Use Cases
Our AI advisor, Wyz, harnessed 58847 insights from peers and experts to help you assess how these Hootsuite use cases fit your Social Media Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher |
|
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
|
It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jason Boucher Social Media Manager UNH |
Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher |
|
Heather Bisset Corporate Affairs Manager pfizer |
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
|
Darian Kovacs Principal and Director of Strategy Jelly Marketing |
It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Meliá Hotels InternationalRead More |
|
Case Study TransLinkRead More |
|
|
Case Study The British MuseumRead More |
Frequently Asked Questions(FAQ)
for Hootsuite
What is Hootsuite?
What is Hootsuite used for?
What are the top features of Hootsuite?
Who uses Hootsuite?
What are Hootsuite alternatives?
Where is Hootsuite located?
Popular Business Setting
for Hootsuite
Top Industries
- Marketing and Advertising
- Education
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Hootsuite to Improve digital and social presence and Acquire customers
Hootsuite Alternatives
Peer and Expert Opinion on Features
for Hootsuite
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (2465) |
| Personalization | Read Reviews (849) |
| Alerts: popups & Notifications | Read Reviews (326) |
| Auto scheduler & reminder | Read Reviews (322) |
| SEO | Read Reviews (119) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (2465) |
| Personalization | Read Reviews (849) |
| Alerts: popups & Notifications | Read Reviews (326) |
| Auto scheduler & reminder | Read Reviews (322) |
| SEO | Read Reviews (119) |
IT and Other Capabilities
for Hootsuite
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (3686) |
| Data Import | Read Reviews (3645) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (3686) |
| Data Import | Read Reviews (3645) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (113) |
| Email Support | Read Reviews (123) |
| Chat Support | Read Reviews (154) |
| 24/7 Support | Read Reviews (2175) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (113) |
| Email Support | Read Reviews (123) |
| Chat Support | Read Reviews (154) |
| 24/7 Support | Read Reviews (2175) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
Software Failure Risk Guidance
?for Hootsuite
Overall Risk Meter
Top Failure Risks for Hootsuite
Vendor Profile Details
HQ Location
5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Employees
501-1000
Social
Financials
Series D
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