Hootsuite Overview

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

Cuspera Reviews

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities peers achieved using Hootsuite.

Other priorities:

  • Improve ROI
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Internal Communications
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Manage Risk
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Hootsuite.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

4.64/5

Read Reviews (12934)

"...Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use...."
scheduling post to social media

4.77/5

Read Reviews (2974)

"...Hootsuite for me is that it can monitor, track and schedule social media channel which I handle. ...."
engaging on social media

4.77/5

Read Reviews (2648)

"...We currently use Hootsuite Pro to manage and schedule our social media posts from Facebook, Twitter, and LinkedIn...."
managing social media account

4.56/5

Read Reviews (1960)

"...I liked that I was able to view multiple social media accounts all at the same time. ...."
social media analytics

4.10/5

Read Reviews (1117)

"...You can also perform a detailed analysis of your social media posts including the overall reach and visibility using the analytics dashboard...."
monitoring social media

4.89/5

Read Reviews (668)

"...We monitor the manage and monitor the social activities of our clients who don't have HubSpot...."
Communication Management with Social Media

4.46/5

Read Reviews (4310)

"...I also use it to schedule social media posts for my personal accounts as well...."
sending & publishing communications

4.39/5

Read Reviews (3518)

"...We use it for both importing and exporting social media posts into the publisher...."
tracking & monitoring communications

4.89/5

Read Reviews (748)

"...If you need social media monitoring and/or the kind of analytics that support data driven campaigns this product will not suffice alone...."
Engagement Management with Social Media

4.72/5

Read Reviews (1809)

"...Engagement and interaction with audience All social media platforms are presented in one dashboard..."
engaging and following up

4.72/5

Read Reviews (1601)

"...At Local World we use HootSuite to manage our 400+ social media networks for posting, engagement, social insights and search...."
engaging with scheduling & cadence

4.45/5

Read Reviews (4)

"...This form of set it and forget it automation helps small businesses keep a regular cadence of social media posts without manually posting on every platform. ..."
PEER EXPERIENCES
Social Media Management with Social Media

4.64/5

Read Reviews (12934)

"...Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use...." Peer review by Dan Lobring, Vice President, Marketing Communications, rEvolution
scheduling post to social media

4.64/5

Read Reviews (2974)

engaging on social media

4.64/5

Read Reviews (2648)

managing social media account

4.64/5

Read Reviews (1960)

social media analytics

4.64/5

Read Reviews (1117)

monitoring social media

4.64/5

Read Reviews (668)

Communication Management with Social Media

4.46/5

Read Reviews (4310)

"...I also use it to schedule social media posts for my personal accounts as well...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign
sending & publishing communications

4.46/5

Read Reviews (3518)

tracking & monitoring communications

4.46/5

Read Reviews (748)

Engagement Management with Social Media

4.72/5

Read Reviews (1809)

"...Engagement and interaction with audience All social media platforms are presented in one dashboard..." Peer review by User in Food & Beverages, Food & Beverages
engaging and following up

4.72/5

Read Reviews (1601)

engaging with scheduling & cadence

4.72/5

Read Reviews (4)

89+ more Business Use Cases

Our AI advisor, Wyz, harnessed 58847 insights from peers and experts to help you assess how these Hootsuite use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Jason Boucher

Social Media Manager

UNH

Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset

Darian Kovacs

Principal and Director of Strategy

Jelly Marketing

It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs
CUSTOMERS TESTIMONIALS

Jason Boucher

Social Media Manager

UNH

Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset

Darian Kovacs

Principal and Director of Strategy

Jelly Marketing

It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs

Case Studies

COMPANY CASE STUDIES
Case Study Meliá Hotels International

How Meliá became one of the most influential hotel chains on social media

Read More
Case Study TransLink

How One Social Media Campaign Increased TransLink’s Brand Sentiment

Read More
Case Study The British Museum

How the British Museum Increased ?Social Media Engagement by 126%

Read More

Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .

What are the top features of Hootsuite?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Hootsuite.

Who uses Hootsuite?

Hootsuite is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Hootsuite alternatives?

Buffer, Sprout Social, Zoho Social and Agorapulse are popular alternatives for Hootsuite.

Where is Hootsuite located?

Hootsuite is headquartered at 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada.

Popular Business Setting

for Hootsuite

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hootsuite to Improve digital and social presence and Acquire customers

Peer and Expert Opinion on Features

for Hootsuite

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.57/5

Read Reviews (2465)
Personalization

3.85/5

Read Reviews (849)
Alerts: popups & Notifications

2.73/5

Read Reviews (326)
Auto scheduler & reminder

4.32/5

Read Reviews (322)
SEO

4.78/5

Read Reviews (119)
FEATURES RATINGS AND REVIEWS
Dashboard

4.57/5

Read Reviews (2465)
Personalization

3.85/5

Read Reviews (849)
Alerts: popups & Notifications

2.73/5

Read Reviews (326)
Auto scheduler & reminder

4.32/5

Read Reviews (322)
SEO

4.78/5

Read Reviews (119)

IT and Other Capabilities

for Hootsuite

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5

Read Reviews (3686)
Data Import

3.70/5

Read Reviews (3645)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.30/5

Read Reviews (3686)
Data Import

3.70/5

Read Reviews (3645)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.40/5

Read Reviews (113)
Email Support

4.29/5

Read Reviews (123)
Chat Support

4.25/5

Read Reviews (154)
24/7 Support

3.65/5

Read Reviews (2175)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.40/5

Read Reviews (113)
Email Support

4.29/5

Read Reviews (123)
Chat Support

4.25/5

Read Reviews (154)
24/7 Support

3.65/5

Read Reviews (2175)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (48)
Analytics

4.07/5

Read Reviews (3366)
Custom Reports

4.02/5

Read Reviews (7387)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (48)
Analytics

4.07/5

Read Reviews (3366)
Custom Reports

4.02/5

Read Reviews (7387)

Software Failure Risk Guidance

?

for Hootsuite

Overall Risk Meter

Low Medium High

Top Failure Risks for Hootsuite

Vendor Profile Details

Company Name

Hootsuite

Company Website

https://hootsuite.com/

Year Founded

2008

HQ Location

5 E 8th Ave, Vancouver, BC V5T 1R6, Canada

Employees

501-1000

Social

Financials

Series D