Hootsuite: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Hootsuite
Brand: Hootsuite
Rating: 4.23 (58847 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(58847)

Social Media Marketing & Management Tool

AI Powered

Hootsuite Overview

Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Campaign Management
Lead Engagement
Media Planning

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.

Other priorities:

Improve ROI
Build Brand Awareness
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Scale Best Practices
Improve Internal Communications
Grow Market Share
Enter New Markets Internationally Or Locally
Launch New Products
Establish Thought Leadership
Improve Efficiency
Improve Visibility
Improve Consistency
Manage Risk
Improve Stakeholder Relations
Increase Customer Life Time Value
Improve Navigation

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Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data

Hootsuite works with different mediums / channels such as Social Media.

Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Hootsuite support capabilities include AI Powered, Phone Support, Email Support, etc. also Hootsuite analytics capabilities include Analytics, and Custom Reports.

Reviews

"I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell." - Nick Nunes

Hootsuite, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hootsuite

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hootsuite Use Cases

How efficiently Does Hootsuite manage your Social Media Management?

Hootsuite is a social media management platform that enables users to schedule, publish, and monitor content across multiple platforms. The tool allows users to analyze social media data and create reports. Hootsuite lacks the ability to syndicate social posts to Google My Business.

"...I think this is the next phase for all business to use some sort of social media scheduler / automater...." Peer review by Laura S., SVP, Banking

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How can Hootsuite enhance your Communication Management process?

Hootsuite enables users to manage social media platforms, scheduling and publishing content, and monitoring performance from a centralized dashboard. It supports a variety of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube. While it offers a comprehensive set of features, Hootsuite has limitations in its ability to modify already scheduled posts across multiple platforms simultaneously.

"...I like how you can schedule, and track your social media platforms all into one dashboard...." Peer review by Athens M.

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Why is Hootsuite the best choice for Engagement Management?

Hootsuite enables users to manage multiple social media accounts from a central platform. It provides tools to schedule posts, monitor engagement, and analyze performance. While Hootsuite offers extensive functionality, its limited real-time engagement features may not be ideal for all users.

"...I have used HootSuite Pro to engage, monitor, and analyze the social media presence of a large healthcare company...." Peer review by Charles Heidrick, Multimedia Manager, Harden Healthcare, LLC

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How does Hootsuite facilitate Content Management?

Hootsuite enables users to schedule content across multiple social media platforms, facilitating seamless content publishing. Users can visualize scheduled content and track marketing results within the platform. Despite its functionality, Hootsuite has limitations in link tracking for URLs shortened outside of its system.

"...I also use Hootsuite to upload and schedule content for Facebook business page. ...." Peer review by Kendra C., Brand Stylist, Marketing and Advertising

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What Are the key features of Hootsuite for Social Media Marketing?

Hootsuite is a comprehensive social media marketing platform that helps users manage, analyze, and schedule social media content across multiple platforms. It simplifies social media marketing tasks by streamlining content scheduling and providing valuable insights to maximize time and effort. While Hootsuite provides valuable features, its reporting capabilities remain limited, particularly in the Pro package.

"...Once we got it all set up and linked it's made social marketing so much easier and less time consuming...." Peer review by Stuart Farwell

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89+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes
Jason Boucher Social Media Manager UNH	Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur

CUSTOMERS	TESTIMONIALS
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes
Jason Boucher Social Media Manager UNH	Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
TransLink	NA	Case Study TransLink How One Social Media Campaign Increased TransLink’s Brand Sentiment Read More
Meliá Hotels International Hospitality	Hospitality	Case Study Meliá Hotels International How Meliá became one of the most influential hotel chains on social media Read More
Amway Retail	Retail	CASE STUDY Amway Amway's collaboration with Hootsuite increased global campaign revenue by 500%, with $45 million generated. 96% of ABOs engaged on the new platform, utilizing hashtags over 100,000 times. Read More

Video

How to Use the App Directory in Hootsuite

Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .