Hootsuite Overview

Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Campaign Management
  • Lead Engagement
  • Media Planning
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.

Other priorities:

  • Improve ROI
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Internal Communications
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Manage Risk
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Navigation
See all business priorities See less business priorities

Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data

Hootsuite works with different mediums / channels such as Social Media,

Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc.

Reviews

"Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established." - Courtney Fischbach

Hootsuite, Buffer, Sprout Social, Zoho Social, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hootsuite

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hootsuite Use Cases

How efficiently Does Hootsuite manage your Social Media Management?

Hootsuite is a social media management platform that enables users to schedule, publish, and monitor content across multiple platforms. The tool allows users to analyze social media data and create reports. Hootsuite lacks the ability to syndicate social posts to Google My Business.
"...I'm able to link both personal and professional accounts, and enjoy the ability to schedule social posts. ...." Peer review by Kristi P., Chief Do-Gooder, Marketing and Advertising

What benefits does Hootsuite offer for Communication Management?

Hootsuite enables users to manage social media platforms, scheduling and publishing content, and monitoring performance from a centralized dashboard. It supports a variety of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube. While it offers a comprehensive set of features, Hootsuite has limitations in its ability to modify already scheduled posts across multiple platforms simultaneously.
"...It is good for social media monitoring but you will most likely need to use other tools for analytics...." Peer review by Susan B., Management Consulting

What solutions does Hootsuite provide for Engagement Management?

How efficiently Does Hootsuite manage your Content Management?

What benefits does Hootsuite offer for Social Media Marketing?

89+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Hootsuite testimonial

Courtney Fischbach

VP Social Media

Leggmason

Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach
Hootsuite testimonial

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset
Hootsuite testimonial

Nick Nunes

Social Media and Search Manager

Bell

I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes
CUSTOMERS TESTIMONIALS
Hootsuite testimonial

Courtney Fischbach

VP Social Media

Leggmason

Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach
Hootsuite testimonial

Heather Bisset

Corporate Affairs Manager

pfizer

Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process.

Testimonial By Heather Bisset
Hootsuite testimonial

Nick Nunes

Social Media and Search Manager

Bell

I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

Case Studies

COMPANY CASE STUDIES
Hootsuite case study
Case Study The British Museum

How the British Museum Increased 
Social Media Engagement by 126%

Read More
Hootsuite case study
Case Study TransLink

How One Social Media Campaign Increased TransLink’s Brand Sentiment

Read More
Hootsuite case study
Case Study Georgia State University

How Georgia State University Built a Global Community of Brand Advocates

Read More

Video

How to Use the App Directory in Hootsuite

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Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .

What are the top features of Hootsuite?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Hootsuite.

Who uses Hootsuite?

Hootsuite is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Hootsuite alternatives?

Buffer, Sprout Social, Zoho Social and Agorapulse are popular alternatives for Hootsuite.

Where is Hootsuite located?

Hootsuite is headquartered at 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada.
lightning

Peers used Hootsuite for social media management and communication management

Hootsuite Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (48)
Analytics

4.07/5 ★

Read Reviews (3366)
Custom Reports

4.02/5 ★

Read Reviews (7387)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (48)
Analytics

4.07/5 ★

Read Reviews (3366)
Custom Reports

4.02/5 ★

Read Reviews (7387)

Software Failure Risk Guidance

?

for Hootsuite

Overall Risk Meter

Low Medium High

Top Failure Risks for Hootsuite

Hootsuite Profile

Company Name

Hootsuite

Company Website

https://hootsuite.com/

Year Founded

2008

HQ Location

5 E 8th Ave, Vancouver, BC V5T 1R6, Canada

Employees

501-1000

Social

Financials

SERIES C