Hootsuite Overview
This is a summary of the comprehensive capabilities and benefits of Hootsuite based on over 58847 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Hootsuite, Buffer, Sprout Social, Zoho Social, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Hootsuite is right for your needs? Our Cuspera AI engine can evaluate how Hootsuite fits your specific business needs, industry, and context. Get your personalized assessment report today.
Hootsuite supports business activities such as:
- Social Media Management
- Communication Management
- Engagement Management
- Content Management
- Social Media Marketing
Hootsuite can help you with many business goals, such as Improve Digital And Social Presence, Acquire Customers, Improve ROI, Build Brand Awareness, Enhance Customer Relationships, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Hootsuite's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.
Hootsuite was founded in 2008. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee ...advocacy and social campaigns. " - Dominique Jolicoeur
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Business Priorities
Improve Digital And Social Presence and Acquire Customers are the most popular business priorities peers achieved using Hootsuite.
Use Cases
Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Hootsuite.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Social Media Management with Social Media |
4.64/5 ★ |
"...When you're managing multiple social media networks for a person, group, or company Hootsuite shines...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign |
scheduling post to social media |
4.77/5 ★ |
"...Amplify enables students and staff who weren t previously posting on social media to become more active. ..." Case Study Georgia State University |
engaging on social media |
4.77/5 ★ |
"...It was a one-stop shopping experience that allowed me to post, respond, and review social activity...." Peer review by Nicholas Shields, Social Media Community Assistant Manager, BJ's Wholesale Club |
managing social media account |
4.56/5 ★ |
"...Hootsuite is great because you can control your social media accounts from one dashboard...." Peer review by Eduardo C., Non-Profit Organization Management |
social media analytics |
4.10/5 ★ |
"...It has flexibility and can build reports on social activity and response...." Peer review by Cate C. |
monitoring social media |
4.89/5 ★ |
"...HootSuite is the program with which we have been better able to adapt to manage and monitor our social networks...." Peer review by Caleb R, Consultant |
Communication Management with Social Media |
4.46/5 ★ |
"...I love the ability to schedule social posts directly in one dashboard (Facebook, Twitter, Google+, and LinkedIn)...." Peer review by Anat H. |
sending & publishing communications |
4.39/5 ★ |
"...Hootsuite makes it easy for me to schedule social media posts, and do so across multiple platforms...." Peer review by Kerri R, Communications Manager, Real Estate |
tracking & monitoring communications |
4.89/5 ★ |
"...Another great feature is that you can easily monitor all your social media pages and easily schedule posts and comments...." Peer review by Renesha F., Human Resources, Construction |
Engagement Management with Social Media |
4.72/5 ★ |
"...We have realized the benefits of increasing our social media followership and engagement...." Peer review by Audrey L, Marketing Manager, Computer Software |
engaging and following up |
4.72/5 ★ |
"...As an author, I need to schedule engaging social media content every day...." Peer review by Jennifer C., Resource Room Paraprofessional, Education |
engaging with scheduling & cadence |
4.45/5 ★ |
"...Since each social media platform has their own cadence and rhythms, Hootsuite allows us to post several times a day to Twitter, once a day to Facebook and twice a week to Pinterest without actually having to be present at 4pm or 4am, whatever the date or time may be...." Top 12 Tools I Use For My Business |
PEER EXPERIENCES | |
---|---|
Social Media Management with Social Media |
4.64/5 ★ |
"...When you're managing multiple social media networks for a person, group, or company Hootsuite shines...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign |
|
scheduling post to social media |
4.64/5 ★ |
engaging on social media |
4.64/5 ★ |
managing social media account |
4.64/5 ★ |
social media analytics |
4.64/5 ★ |
monitoring social media |
4.64/5 ★ |
Communication Management with Social Media |
4.46/5 ★ |
"...I love the ability to schedule social posts directly in one dashboard (Facebook, Twitter, Google+, and LinkedIn)...." Peer review by Anat H. |
|
sending & publishing communications |
4.46/5 ★ |
tracking & monitoring communications |
4.46/5 ★ |
Engagement Management with Social Media |
4.72/5 ★ |
"...We have realized the benefits of increasing our social media followership and engagement...." Peer review by Audrey L, Marketing Manager, Computer Software |
|
engaging and following up |
4.72/5 ★ |
engaging with scheduling & cadence |
4.72/5 ★ |
89+ more Business Use Cases
Our AI advisor, Wyz, harnessed 58847 insights from peers and experts to help you assess how these Hootsuite use cases fit your Social Media Marketing needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur |
|
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
|
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
CUSTOMERS | TESTIMONIALS |
---|---|
Dominique Jolicoeur Advisor, Digital Marketing CMA |
A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur |
Nick Nunes Social Media and Search Manager Bell |
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
Heather Bisset Corporate Affairs Manager pfizer |
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
Case Studies
COMPANY | CASE STUDIES |
---|---|
Case Study Meliá Hotels InternationalRead More |
|
Case Study The British MuseumRead More |
|
Case Study TransLinkRead More |
Frequently Asked Questions(FAQ)
for Hootsuite
What is Hootsuite?
What is Hootsuite used for?
What are the top features of Hootsuite?
Who uses Hootsuite?
What are Hootsuite alternatives?
Where is Hootsuite located?
Popular Business Setting
for Hootsuite
Top Industries
- Marketing and Advertising
- Education
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Hootsuite Alternatives
Peer and Expert Opinion on Features
for Hootsuite
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Dashboard | Read Reviews (2465) |
Personalization | Read Reviews (849) |
Alerts: popups & Notifications | Read Reviews (326) |
Auto scheduler & reminder | Read Reviews (322) |
SEO | Read Reviews (119) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Dashboard | Read Reviews (2465) |
Personalization | Read Reviews (849) |
Alerts: popups & Notifications | Read Reviews (326) |
Auto scheduler & reminder | Read Reviews (322) |
SEO | Read Reviews (119) |
IT and Other Capabilities
for Hootsuite
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (3686) |
Data Import | Read Reviews (3645) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (3686) |
Data Import | Read Reviews (3645) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Phone Support | Read Reviews (113) |
Email Support | Read Reviews (123) |
Chat Support | Read Reviews (154) |
24/7 Support | Read Reviews (2175) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Phone Support | Read Reviews (113) |
Email Support | Read Reviews (123) |
Chat Support | Read Reviews (154) |
24/7 Support | Read Reviews (2175) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (48) |
Analytics | Read Reviews (3366) |
Custom Reports | Read Reviews (7387) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (48) |
Analytics | Read Reviews (3366) |
Custom Reports | Read Reviews (7387) |
Software Failure Risk Guidance
?for Hootsuite
Overall Risk Meter
Top Failure Risks for Hootsuite
Vendor Profile Details
HQ Location
5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Employees
501-1000
Social
Financials
SERIES C