Hootsuite helped Meliá Hotels International manage social media during the COVID-19 crisis. The company used Hootsuite Enterprise, Amplify, and Talkwalker to centralize communications and respond qui...ckly to customers. Meliá ran influencer campaigns that drove 1.8 million engagements and a 4x return. Employees shared 6,500 posts through Amplify, reaching 5.6 million people. Social listening and engagement built customer loyalty and supported business recovery.
Hootsuite helped Sodexo Universities connect with students across 380 campuses. Sodexo used Hootsuite to manage over 800 social media accounts and train 100 on-site marketing managers. They ran campa...igns like National Employee Appreciation Day, which got over 1 million engagements and 10,000 student submissions. The 'Pay it Forward' campaign saw a 150% increase in reach. Sodexo won the Loyalty360 Silver Award for customer experience metrics. Hootsuite's tools helped Sodexo build trust and boost student engagement.
Retail Case Studies and Success Stories with Hootsuite
CASE STUDY Antalis
Hootsuite Amplify helped Antalis unify its social media strategy and boost employee advocacy. Antalis consolidated 52 LinkedIn accounts and created a central content library for brand-approved posts.... The company launched an employee ambassador program, reaching an 87% adoption rate. Social-first campaigns drove a 300% increase in web traffic from social media and 2,400 shares of Amplify content in one year. The Antalis Interior Design Award saw social-driven traffic rise from 5% to over 20% between editions.
Amway's collaboration with Hootsuite increased global campaign revenue by 500%, with $45 million generated. 96% of ABOs engaged on the new platform, utilizing hashtags over 100,000 times.
Entertainment Case Studies and Success Stories with Hootsuite
CASE STUDY Auckland Philharmonia Orchestra
The Auckland Philharmonia Orchestra increased its social media followers by 82% and reached over 500,000 people per livestream, saving over 3.3 hours weekly using Hootsuite.
The University of Sydney improved brand sentiment by 31.5%, Instagram engagement is 4x above benchmarks, and social video views increased by 41% year-over-year through strategic social media alignmen...t.
Insurance Case Studies and Success Stories with Hootsuite
CASE STUDY Global insurance provider
Hootsuite helped a global insurance provider manage social media at scale. The company used Hootsuite to centralize social media, automate reporting, and ensure compliance. This led to $42.7 million ...in new revenue from social media, $24.8 million in cost savings, and $3 million in risk mitigation. Agents improved social literacy and engagement, saving 651,000 hours yearly. The provider reduced manual work and improved brand performance.
Telecommunications Case Studies and Success Stories with Hootsuite
CASE STUDY Nokia
Nokia became the top social influencer at Mobile World Congress 2017, achieving 9 million impressions and 48,000 new followers in five days through an innovative social media strategy.
Hospital & Health Care Case Studies and Success Stories with Hootsuite
CASE STUDY Ochsner Health
Hootsuite helped Ochsner Health boost brand awareness and fight misinformation on social media. Ochsner used Hootsuite to manage social channels, launch a brand ambassador program, and track engageme...nt. The company saw a 129% year-on-year increase in social media engagement. Brand ambassador activation reached 86%. Social media drove over 5% of website traffic in 2020, up from 3% in 2019. Hootsuite's analytics and listening tools improved resource allocation and response to negative sentiment.
Hootsuite helped Corewell Health manage a complex merger and rebrand across 21 hospitals and 300+ outpatient centers. The team used Hootsuite Enterprise, Analytics, and Amplify to centralize social m...edia, monitor sentiment, and empower employee advocacy. They reduced content volume by 61% but saw engagement rates 2.5 times higher than the industry average. Negative sentiment dropped by 50%. Content shared through Amplify reached 3 million impressions.
CASE STUDY Royal Australian College of General Practitioners (RACGP)
Hootsuite Enterprise helped the Royal Australian College of General Practitioners (RACGP) improve social media engagement and team efficiency. RACGP used Hootsuite to streamline publishing, social li...stening, and response workflows. They saw a 130% lift in Twitter engagement, 87% on Facebook, and a 41% increase in LinkedIn followers. Hootsuite Inbox reduced first response times by 16 hours. 95% of content contributors became active in the first three months.
Sports Case Studies and Success Stories with Hootsuite
CASE STUDY NBA team
Talkwalker by Hootsuite helped an NBA team boost fan engagement with a data-driven social strategy. The team used Talkwalker to analyze audience sentiment and campaign data, leading to a 352% increas...e in social video views, a 46% rise in social impressions, and a 27% jump in engagement. They shifted to more original content and used sentiment analysis to turn fans into brand ambassadors. Reporting and benchmarking improved, helping the team win budget for a new hire and drive collaboration across departments.
