Real-World Case Studies and Customer Success Stories with Hootsuite

Hootsuite helped Corewell Health manage a complex merger and rebrand across 21 hospitals and 300+ outpatient centers. The team used Hootsuite Enterprise, Analytics, and Amplify to centralize social m...edia, monitor sentiment, and empower employee advocacy. They reduced content volume by 61% but saw engagement rates 2.5 times higher than the industry average. Negative sentiment dropped by 50%. Content shared through Amplify reached 3 million impressions.
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Hootsuite helped Ochsner Health boost brand awareness and fight misinformation on social media. Ochsner used Hootsuite to manage social channels, launch a brand ambassador program, and track engageme...nt. The company saw a 129% year-on-year increase in social media engagement. Brand ambassador activation reached 86%. Social media drove over 5% of website traffic in 2020, up from 3% in 2019. Hootsuite's analytics and listening tools improved resource allocation and response to negative sentiment.
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Hootsuite Enterprise helped the Royal Australian College of General Practitioners (RACGP) improve social media engagement and team efficiency. RACGP used Hootsuite to streamline publishing, social li...stening, and response workflows. They saw a 130% lift in Twitter engagement, 87% on Facebook, and a 41% increase in LinkedIn followers. Hootsuite Inbox reduced first response times by 16 hours. 95% of content contributors became active in the first three months.
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Hootsuite Amplify helped Antalis unify its social media strategy and boost employee advocacy. Antalis consolidated 52 LinkedIn accounts and created a central content library for brand-approved posts.... The company launched an employee ambassador program, reaching an 87% adoption rate. Social-first campaigns drove a 300% increase in web traffic from social media and 2,400 shares of Amplify content in one year. The Antalis Interior Design Award saw social-driven traffic rise from 5% to over 20% between editions.
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Hootsuite helped Apricotton, a small retail business, boost sales by 108% in just two weeks. The company used Hootsuite Analytics to save 8 hours a week tracking metrics. Apricotton gained 66,000 imp...ressions across social platforms with tailored content and paid ads. Social media consulting and access to Hootsuite Academy improved their strategy. The team used social listening and analytics to engage their Gen Z audience and optimize campaigns.
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Hootsuite helped Meliá Hotels International manage social media during the COVID-19 crisis. The company used Hootsuite Enterprise, Amplify, and Talkwalker to centralize communications and respond qui...ckly to customers. Meliá ran influencer campaigns that drove 1.8 million engagements and a 4x return. Employees shared 6,500 posts through Amplify, reaching 5.6 million people. Social listening and engagement built customer loyalty and supported business recovery.
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Hootsuite helped Sodexo Universities connect with students across 380 campuses. Sodexo used Hootsuite to manage over 800 social media accounts and train 100 on-site marketing managers. They ran campa...igns like National Employee Appreciation Day, which got over 1 million engagements and 10,000 student submissions. The "Pay it Forward" campaign saw a 150% increase in reach. Sodexo won the Loyalty360 Silver Award for customer experience metrics. Hootsuite's tools helped Sodexo build trust and boost student engagement.
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Hootsuite Enterprise and TINT powered Securian Financial's user-generated content campaign during the pandemic. The campaign reached 2.5 million impressions on Twitter and Instagram. Over 1,000 parti...cipants contributed content, driving strong engagement and brand trust. Securian Financial saw a $35,000 return on investment. Social listening and employee advocacy helped humanize their marketing and connect with audiences.
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Hootsuite Enterprise helped SIX Group automate social media security. SIX now gets 30-40 automated alerts and 1-2 non-compliant content takedowns each month. The company can remove harmful content in... less than 24 hours. Hootsuite's dashboard integrates ZeroFOX and Brandwatch for real-time threat monitoring. SIX closed 80 unofficial accounts and improved compliance workflows.
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Hootsuite Enterprise and Talkwalker helped TransLink boost social engagement by 1,385%. The transit authority used social listening to improve brand sentiment by 5% and increase ridership by 7.5%. Tr...ansLink's team created rich content and interactive polls, making posts more engaging. A creative campaign also improved rider etiquette and public perception. Social media insights now drive better customer experiences and policy decisions.
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Hootsuite helped SPIE boost its social media reach to 7.3 million in 18 months. SPIE used Hootsuite Enterprise, Hootsuite Amplify, and Talkwalker for social listening, employee advocacy, and analytic...s. The SPIE Ambassador Program launched with 100 advocates and grew to 172, generating 2,600 posts, 5,700 shares, and 23,000 click-throughs. SPIE now has a consistent, targeted social media strategy that supports business growth and reputation.
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Hootsuite and Talkwalker helped Bayes Business School manage social media during a sensitive renaming. The school used these tools to track sentiment, correct misinformation, and engage stakeholders.... Net sentiment reached 93.7% after nine months. Twitter had the highest positive engagement. Instagram saw 1,100 views of the rebranding video on day one. Bayes used Hootsuite to schedule content and Talkwalker to monitor responses.
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Hootsuite helped a global insurance provider manage social media at scale. The company used Hootsuite to centralize social media, automate reporting, and ensure compliance. This led to $42.7 million ...in new revenue from social media, $24.8 million in cost savings, and $3 million in risk mitigation. Agents improved social literacy and engagement, saving 651,000 hours yearly. The provider reduced manual work and improved brand performance.
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Hootsuite helped the City of Greater Bendigo boost social media engagement to 26.6%. The city reached 296,000 people with a single post and achieved a 30% organic reach of its population. Hootsuite's... platform and Brolly's archiving tools streamlined workflows and ensured compliance with Australian data laws. Automated analytics and reporting led to a 13% increase in job applications from social media. Facebook and Instagram followers grew by 9% and 13% year over year.
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Hootsuite Professional helped Eurpac Service Inc. grow social media followers by 47% and boost engagement by 57% in six months. The company used Hootsuite to schedule posts, manage content, and analy...ze results. Eurpac increased posting frequency and partnered with retail and military organizations for special offers. Hootsuite's analytics and reporting features supported management buy-in. The strategy connected Eurpac with younger audiences and modernized its digital presence.
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Hootsuite Enterprise helped SYKES Latin America cut recruiting costs by 41%. They used social media scheduling and analytics to boost engagement by 83%. The team created content that attracted more q...ualified job applicants. They hired 20% of applicants and grew their Facebook following to 47,000. Social listening and fast response times improved their employer brand.
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Talkwalker by Hootsuite helped an NBA team boost fan engagement with a data-driven social strategy. The team used Talkwalker to analyze audience sentiment and campaign data, leading to a 352% increas...e in social video views, a 46% rise in social impressions, and a 27% jump in engagement. They shifted to more original content and used sentiment analysis to turn fans into brand ambassadors. Reporting and benchmarking improved, helping the team win budget for a new hire and drive collaboration across departments.
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