Real-World Case Studies and Customer Success Stories with Hootsuite

Hootsuite Enterprise helped SIX Group automate social media security. SIX used Hootsuite to monitor threats and manage compliance across 4... departments. They integrated ZeroFOX and Brandwatch for real-time alerts and brand protection. SIX now gets 30-40 automated alerts and 1-2 content takedowns monthly, with takedowns in under 24 hours. The platform enabled quick removal of fake accounts and streamlined crisis management.
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Hootsuite Enterprise and TINT powered Securian Financial's user-generated content campaign during the pandemic. The campaign reached 2.5 million impressions on... Twitter and Instagram. Over 1,000 participants contributed content, driving strong engagement and brand trust. Securian Financial saw a $35,000 return on investment. Social listening and employee advocacy helped humanize their marketing and connect with audiences.
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Hootsuite helped the University of Sydney align its social media strategy across 36 official channels. The university saw a 31.5%... increase in brand sentiment and a 4x higher Instagram campaign engagement rate. Social video views rose by 41% year-over-year. The team used Hootsuite and Talkwalker to track sentiment and manage brand reputation. Integration with Adobe Experience Manager enabled full tracking of the student journey from social engagement to application.
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Hootsuite and Talkwalker helped Bayes Business School manage a sensitive renaming project. The school used these tools to track and... respond to social media sentiment during the transition. Bayes corrected misinformation and engaged stakeholders across Twitter, LinkedIn, Facebook, and Instagram. Net sentiment reached 93.7% after nine months. The school reassured management and sponsors by sharing real-time insights from social media monitoring.
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Hootsuite helped a global insurance provider achieve $76 million in revenue and savings. The company used Hootsuite to drive business... impact through social media. They improved their social strategy and centralized their efforts. This led to measurable financial results. The case highlights the value of social media management for large enterprises.
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Hootsuite helped a global insurance provider drive $76 million in business impact. The company used Hootsuite to centralize social media... management and automate compliance. Agents received training, boosting social literacy and engagement. The insurer generated $42.7 million in new revenue and saved $24.8 million through efficiency gains. Predictive compliance features prevented $3 million in annual business costs.
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Amway used Hootsuite Enterprise to centralize and manage over 200 social media accounts worldwide. The company launched the Amway Social... Cloud, integrating social media management, listening, and risk mitigation. Amway created a global training program for its business owners, leading to 96% active participation after a pilot. Social selling campaigns drove a 500% increase in campaign revenue, reaching $45 million. Amway linked social activity to sales growth using analytics and improved brand protection with compliance tools.
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Hootsuite helped Antalis unify its social media strategy across 39 countries. The company consolidated 52 LinkedIn accounts and launched an... employee ambassador program using Hootsuite Amplify. Antalis achieved an 87% adoption rate for the program and 2,400 shares of Amplify content in one year. Social-driven campaigns increased web traffic to campaign sites by 300%. The ambassador program also supported recruiting and employer branding.
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Talkwalker by Hootsuite helped an NBA team boost social video views by 352% and social impressions by 46%. The team used... audience and sentiment insights to create more original, authentic content. Engagement rose 27% across social channels, even with fewer posts. Data-driven reporting made it easy to track top posts and prove business impact. The results supported hiring a new team member to expand content efforts.
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Talkwalker by Hootsuite helped an NBA team boost fan engagement with a data-driven social strategy. The team used Talkwalker to... analyze audience sentiment and campaign data, leading to a 352% increase in social video views, a 46% rise in social impressions, and a 27% jump in engagement. They shifted to more original content and used sentiment analysis to turn fans into brand ambassadors. Reporting and benchmarking improved, helping the team win budget for a new hire and drive collaboration across departments.
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SPIE used Hootsuite to unify its social media strategy across many business units. The company launched an ambassador program, resulting... in 2,600 posts and 5,700 shares in 18 months. SPIE reached an audience of 7.3 million and saw 23,000 click-throughs from ambassador posts. Hootsuite and Talkwalker helped SPIE track KPIs and manage reputation. Employees now feel more confident and engaged in social media activities.
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Hootsuite helped Auckland Philharmonia Orchestra grow its social media followers by 82%. The one-person social team saved over 3.3 hours... per week using Hootsuite for scheduling and reporting. Each livestream event reached more than 500,000 people. The orchestra doubled its Facebook followers from 11,000 to 22,000 in two years. Hootsuite's integrations and reporting tools improved campaign planning and ticket sales.
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TransLink used Hootsuite and Talkwalker to improve social engagement by 1,385%. The transit authority ran a creative social media campaign... that led to a 5% increase in brand sentiment. Social listening helped TransLink understand rider needs and improve etiquette. The campaign also resulted in a 7.5% increase in ridership. TransLink’s small social team used rich content and polls to connect with riders and drive results.
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Hootsuite helped Apricotton, a small Canadian retail brand, boost sales by 108% in just two weeks. Apricotton used Hootsuite Analytics... to save 8 hours a week tracking social metrics. The team ran paid ads and created custom content for platforms like Instagram and TikTok. Their campaign reached 66,000 impressions across social channels. Apricotton learned to use social listening and analytics to grow their audience and sales.
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Hootsuite helped the City of Greater Bendigo reach 30% of its population organically on social media. The city achieved a... 26.6% engagement rate and reached 296,000 people with a single post. Hootsuite's scheduling and analytics tools let the city automate workflows and focus on engaging citizens. Integration with Brolly ensured compliance with Australian data laws. Follower growth on Facebook and Instagram rose by 9% and 13% year over year.
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Hootsuite helped Eurpac Service Inc. boost its social media followers by 47% across Instagram, Facebook, and Twitter. The company increased... engagement by 57% in just six months. Eurpac used Hootsuite to schedule posts, track analytics, and optimize content timing. The team built partnerships and ran exclusive offers to attract new audiences. Hootsuite’s reporting tools made it easy to show management the impact of their social strategy.
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Hootsuite helped SYKES Latin America cut hiring costs by 41% and boost social engagement by 83%. The team used Hootsuite... to schedule content, freeing up time for creative storytelling. They tracked social conversations and responded quickly to job seekers. Their new strategy attracted more quality candidates, with 20% of applicants hired. Social media made SYKES an employer of choice in a competitive market.
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Hootsuite used its own Amplify employee advocacy tool to boost internal adoption and brand reach. After revamping their program, they... achieved a 94% adoption rate and an 86% sign-up rate. Employee shares drove over 4.1 million employer brand impressions in one quarter. The program helped increase sourced revenue by 250% year-over-year. Amplify also supported recruiting and improved employee engagement across departments.
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