Yotpo Overview

Yotpo is a commerce marketing cloud offering advanced solutions for reviews, visual marketing, loyalty, and referrals. It enables customer acquisition, content moderation, and performance analytics in one platform.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Yotpo.

Other use cases:

  • Rating And Review Management
  • Content Management
  • Sending & Publishing Communications
  • Revenue Cycle Management
  • Loyalty Management
  • Customer Feedback Management
  • Personalized Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Yotpo.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve ROI
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Consistency
  • Scale Best Practices
  • Launch New Products
  • Grow Market Share
  • Reduce Bounce
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Visibility
See all business priorities See less business priorities

Yotpo Use-Cases and Business Priorities: Customer Satisfaction Data

Yotpo works with different mediums / channels such as Social Media. Website. Facebook etc.

Yotpo's features include Widgets, Personalization, Landing Page, etc. and Yotpo support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Yotpo analytics capabilities include Custom Reports, and Analytics.

Reviews

"Getting people truly involved with your brand is the most valuable thing you can do. You don’t just want customers, you want supporters, members and advocates; people who feel like they are a part of something will stick with you and spread the word." - Jake Kassan

Peer review evidence (same sources as the product rating summary)

"...Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. ..." Case Study Brooklinen
"...Yotpo also allows for immediate Customer Service follow up to any priority review submissions...." Peer review by Zach Shelley, Senior eCommerce Project Manager, WaterFilters.NET
"...395 days This cookie is created and read by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms...." Case Study Living Proof

Yotpo, Okendo, NiceJob, Broadly, BirdEye, etc., all belong to a category of solutions that help Reviews and Reputation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Yotpo

Top Industries

  • Consumer Goods
  • Health, Wellness and Fitness
  • Sports

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Yotpo is popular in Consumer Goods, Health, Wellness And Fitness, and Sports and is widely used by Small Business, Mid Market, and Large Enterprise.

Yotpo Customer wins, Customer success stories, Case studies

How does Yotpo address your Engagement Management Challenges?

What solutions does Yotpo provide for Social Media Management?

How does Yotpo address your Rating And Review Management Challenges?

What makes Yotpo ideal for Content Management?

14 buyers and buying teams have used Cuspera to assess how well Yotpo solved their Reviews and Reputation needs. Cuspera uses 6551 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Reviews and Reputation needs.

CUSTOMERS TESTIMONIALS
Yotpo testimonial

Jake Kassan

Chief Executive Officer

MVMT Watches
Getting people truly involved with your brand is the most valuable thing you can do. You don’t just want customers, you want supporters, members and advocates; people who feel like they are a part of something will stick with you and spread the word. Testimonial By Jake Kassan
Yotpo testimonial

Erica Richey

Director of Customer Marketing

ThirdLove
From the start, we’ve had a vision for a loyalty program that went beyond points. Yotpo has been a true partner in supporting all of the unique VIP tier benefits and functionality that we wanted our customers to unlock. Testimonial By Erica Richey
Yotpo testimonial

Anthony Ridley

Head of Marketing

Til You Collapse
When we first introduced SMS to our customers, they were so excited. It was an intimate way to engage them directly, and it really created a personal experience. We can get hyper-personalized with the messages we send, and SMSBump By Yotpo really makes it easy. Testimonial By Anthony Ridley
CUSTOMERS TESTIMONIALS
Yotpo testimonial

Jake Kassan

Chief Executive Officer

MVMT Watches
Getting people truly involved with your brand is the most valuable thing you can do. You don’t just want customers, you want supporters, members and advocates; people who feel like they are a part of something will stick with you and spread the word. Testimonial By Jake Kassan
Yotpo testimonial

Erica Richey

Director of Customer Marketing

ThirdLove
From the start, we’ve had a vision for a loyalty program that went beyond points. Yotpo has been a true partner in supporting all of the unique VIP tier benefits and functionality that we wanted our customers to unlock. Testimonial By Erica Richey
Yotpo testimonial

Anthony Ridley

Head of Marketing

Til You Collapse
When we first introduced SMS to our customers, they were so excited. It was an intimate way to engage them directly, and it really created a personal experience. We can get hyper-personalized with the messages we send, and SMSBump By Yotpo really makes it easy. Testimonial By Anthony Ridley
 

Junglück - Health, Wellness And Fitness - Small

Munich, Germany

Yotpo Loyalty helped Junglück double loyalty signups and boost repeat purchases. The Munich-based skincare brand replaced basic coupons with VIP tiers, offering points multipliers, free shipping, and... early product access. Program participation reached 21%, and loyalty signups increased 2.5x. Repeat purchase rate for redeemers rose by 11%. Exclusive product testing and automated reminders kept members engaged.

Read more →
 

Boardriders - Apparel & Fashion - Large

Huntington Beach, USA

Yotpo Loyalty helped Boardriders unify its loyalty program across nine brands. The company saw a 4.5x higher repeat purchase rate among loyalty redeemers. Loyalty members generated 42% more revenue t...han non-redeemers. The loyalty database grew 75% to nearly 1 million members. Participation rates reached 6–18%, well above the industry benchmark. Boardriders gained a single customer view and improved segmentation for targeted campaigns.

Read more →
 

ARTDECO - Consumer Goods - Medium

Munich, Germany

Yotpo Loyalty helped ARTDECO increase their repeat purchase rate by 4.5x among loyalty redeemers. The German beauty brand migrated their reviews community to Yotpo to reward more customer behaviors. ...ARTDECO now offers exclusive rewards like product redemptions and masterclasses. Their overall repeat purchase rate grew from 18% to 22%. Loyalty members generate 53% higher average revenue than non-members.

Read more →
 

Chubbies - Apparel & Fashion - Medium

Austin, USA

Chubbies used Yotpo to boost sales by engaging shoppers with product reviews. 56% of all sales now come from customers who interacted with reviews. The team relies on Yotpo to understand customer pre...ferences and product engagement. Insights from reviews help shape product and marketing strategies. Yotpo is vital for connecting with shoppers and driving revenue growth.

Read more →
 

260 Sample Sale - Retail - Small

New York, USA

Yotpo Loyalty helped 260 Sample Sale boost loyalty participation to 5.83%. The brand used VIP access, exclusive shopping windows, and line passes to reward loyal customers. Redeemers spent 16% more p...er order than non-redeemers. Line passes now sell out at high-traffic events. Experiential rewards increased engagement and drove measurable revenue growth.

Read more →

Colorescience - Health, Wellness And Fitness - Medium

Yotpo Loyalty & Referrals helped Colorescience triple its repeat purchase rate and double redemptions. The omnichannel loyalty program rewarded both online and in-office shoppers. Colorescience saw a... 16% increase in loyalty participation. During the 2025 summer sale, 26% of customers redeemed rewards, up from 13% in 2024. The program deepened engagement and provided valuable customer insights.

Read more →

Introducing Yotpo Subscriptions!

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Yotpo

What is Yotpo?

Yotpo is a user-generated content marketing platform that provides advanced solutions for building brand value, customer experience, visual marketing, loyalty and referrals. It is suited for e-commerce marketers looking to accelerate growth by enabling advocacy and maximizing customer lifetime value.

It features SMS marketing, Reviews & Ratings, Loyalty & Referrals, Visual Marketing and easy integration. It allows to moderate, measure and optimize all your content in one platform.

It offers content generation through reviews, community Q&A, photos, social curation and on-site social proof. It allows to acquire customers through custom-designed customer experience, on-site conversions, referral programs, visitor’s email, campaigns and traffic acquisitions. It provides with measurable ROI, dashboards, customer management, consumer insights, program and performance analytics.

What is Yotpo used for?

Yotpo is a Reviews and Reputation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Engagement Management and Social Media Management .

What are the top features of Yotpo?

Widgets, Personalization and Landing page are some of the top features of Yotpo.

Who uses Yotpo?

Yotpo is used by Consumer Goods, Health, Wellness And Fitness and Sports among other industries.

What are Yotpo alternatives?

Okendo, NiceJob, Broadly and BirdEye are popular alternatives for Yotpo.

Where is Yotpo located?

Yotpo is headquartered at 33 West 19th Street, 5th floor, New York City, NY 10011, USA.
lightning

Peers used Yotpo for advertisement and engagement management

Yotpo Competitors

Yotpo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (34)
Custom Reports

3.99/5 ★

Read Reviews (1042)
Analytics

3.85/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (34)
Custom Reports

3.99/5 ★

Read Reviews (1042)
Analytics

3.85/5 ★

Read Reviews (324)

Yotpo Integrations

Yotpo integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.06/5 ★

Read Reviews (139)
Data Import

3.74/5 ★

Read Reviews (300)

Klaviyo

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OKTA

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

BigCommerce

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Gorgias

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Yotpo

Overall Risk Meter

Low Medium High

Top Failure Risks for Yotpo

Yotpo, Ltd Profile

Company Name

Yotpo, Ltd

Company Website

https://www.yotpo.com/

Year Founded

2011

HQ Location

33 West 19th Street, 5th floor, New York City, NY 10011, USA

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES D