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Reviews and Reputation Management Software 2021: Complete Guide

Learn why Online Reputation Management is important for business and how to choose the right software

Updated By Cuspera

Last updated: Feb 18, 2021

Reviews and Reputation Management Software 2021: Complete Guide

What is Reputation Management?

A good reputation is critical for businesses and helpful in gaining the trust of current and future customers. The aim of managing online reputation o.r reputation management is to shape and influence the public perception of a company, individual, or services. It is all about collecting information on, influencing, growing, and managing a company’s reputation or what is being said about a business enterprise, an individual, or about a group online.

According to statistics provided by a leading portal on an online reputation blog, reviews can literally make or break a customer’s trust in a customer, product, or brand. The blog cites that a whopping 85% of consumers trust online reviews as much as personal recommendations, while 60 % of consumers said that negative reviews made them not want to use a business or product.

As per a report titled ‘Online reputation management Market 2020: Prosperous Growth, Recent Trends, and Demand by Top Key Vendors like Grade Us, Reputation, HootSuite Media, Sprout Social’, the global online reputation management market is set to grow by a CAGR of 15% between 2020 and 2027.

A good reputation can be great for business and it ultimately translates into more revenue for the business. This is now backed by studies as well. According to a Harvard Business Review study, even a 1-star increase in rating can go a long way and result in a 5-9% increase in revenues.

In a digitally connected world a byte of data can boost or bite your brand

B K C

Bernard Kelvin Clive

Author

Customer review sites are playing a major role in the purchasing decision-making process not only in B2C but also in B2B products and services. Reviews can be collected by the company directly or third party review sites. The reviews can be public or private in nature. Reviews contribute to the online reputation of the product and hence it becomes critical for businesses to monitor and analyze their product reviews.

What are Reviews and Reputation Management Software?

In a bid to increase revenue, grow market share, increase stock prices, retain existing customers, and acquire new customers, companies operating in today’s business environment are betting big on reputation management software to help improve their business performance.

Review software keeps track of user’s online reviews about either companies, brands, products, or services online. It is useful in generating positive customer feedback and perception via review platforms which can in turn boost a company’s online reputation.

Using Reputation Management software, organizations can stay on top of their digital reputation using monitoring tools that scan social media discussions and posts, track online searches, and positive or negative reviews.

Reviews and Reputation Management software is used by companies to promote, influence, monitor and manage online review platforms and promote positive reviews of their brand or reputation online. It aids them in managing the search website results of their products and services.

6 Benefits of Reviews and Reputation Management Software

6 Benefits of Reviews and Reputation Management Software

Handle Negative Reviews

All businesses attract some negativity and one of the major benefits of using a Reputation Management Software is that it helps tackle negative reviews. By keeping tabs on the negative reviews, a company focuses on actively managing the damage a bad review has caused and better their online reputation. This can be handled by responding to negative reviews proactively or focussing on driving up more positive responses online.

Retain Customers

By monitoring customer feedback and review, companies can acknowledge and address an issue without letting it escalate. This also gives space for the company to put out clarifying information or combat misinformation and weed out outdated information. By addressing complaints in a professional manner, brands can foster loyalty from and build a strong customer base and strengthen customer retention.

Build Trust

By having both negative and positive reviews and by managing them in a time-bound and professional manner, brands can communicate their intention of sincerity and efforts of earning the trust of the customer. By responding to every valid inquiry made by a customer in a personable and friendly manner, the brand can validate a customer’s experience thereby ensuring that he or she feels heard, which ultimately makes them trust the brand more.

Improve Marketing Effectiveness

A good reputation makes marketing easier for the company as it ensures that your company’s trust factor is optimal. A good online reputation lays the groundwork necessary for a brand to reap rich benefits out of harnessing this trust that customers associate with the brand and gain future customers and seek newer markets. Positive Customer reviews can be used as customer testimonials and this eases marketing efforts.

Grow Revenue

As using a Reviews and Reputation Management Software helps keep the company abreast of negative reviews, social media discussions and manage it in an effective manner, it ends up attracting more business and consumers to the business and gives it a higher chance of a conversion. A better reputation means more sales which in turn higher bring in more profit.

Demand for your business is driven by the quality of your reputation. Live and breathe your values to maintain control of your brand reputation.

S K

Stacey Kehoe

Author

Gain Better Business Insights

With good Reviews and Reputation Management Software in place, companies can gain valuable insights on how to increase brand awareness. Reviews by customers, when collated, can offer businesses more understanding of the right keywords, search results, and feature expectations. Moreover, the software also helps chart customer feedback through analytics that can be used to come up with better business strategies.

Which industries use Reviews and Reputation Management Software?

With the internet and social media changing the way businesses function, companies with a large online presence and active customer audiences need to be able to engage and guide online discussions in the right way. B2C industries have been ahead in this aspect as getting connected to consumers via social media and online channels have been a key strategy for B2C. But increasingly B2B companies also are focusing on getting their online reputation managed well.

The leading sectors that use these include healthcare, real estate, retail, legal, travel, automotive, IT and hospitality industry. Review software is more specific to the E-Commerce industry.

Why Reputation Management is important

Managing Vast Online Impressions

Visibility on the web is crucial for business today. Online Reputation Management Software scours the web for comments, user reaction, and discussions to get better visibility via search pages through content creation, keyword optimization, and SEO auditing measures. This ensures that the brand gets a better position in Search Engine Result Pages (SERP).

Minimize Impact of Negative Publicity

Negative publicity or slander can temporarily damage a business and its impact can be kept to a minimal with the help of an Online Reputation Management Software. With timely and swift monitoring, responsive and firm action, companies can lessen the impact of negative publicity and save their online reputation by deploying smart online communication.

If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!

T K

Tom Kenemore

Author, Serial Entrepreneur

Accurate Business Listings

Review and Reputation Management Software ensures that there are accurate and consistent business listings and information about the brand available online. This helps push the brand information to scores of business directories, search engines, news aggregators, and GPS systems that host such content. Such a platform gives brands better visibility and helps pull potential customers and ultimately reach new markets.

Provide Business Intelligence

As the software has tools to listen to both positive and negative mentions of a brand online, it alerts the company that it can then set about strategizing and using corrective measures to reclaim its reputation. By monitoring new listings, reviews, and feedback, the company can gather vital business intelligence to make quick decisions to alter and tweak its course to get more profitable outcomes.

Response Management

Online Reputation Management Software helps companies access and respond to reviews written by customers directly from the vantage of a single dashboard and acknowledge issues right away. For a large business with a huge base of customers, this is a huge capability to be able to communicate with customers in a prompt manner, thereby ensuring that the customer experience is enriching and they come back a second time.

A Review Software helps teams create reusable and customizable review response templates suitably tailored for often asked questions and thereby saves them tons of time. Teams are also able to use custom rules and set review responses on autopilot to promptly address every incoming review as well.

Key Features of the Online Reputation Management Software

Review Aggregation

The Online Reputation Management Software aggregates reviews to monitor and build a brand’s reputation by centralizing reviews from websites that matter to it to keep track of what the customers are saying about their experience. The software has tools that aggregate and interpret online reviews and monitor review sites for new and existing negative reviews that could potentially harm the business and directly affect sales.

KPI Reporting

Businesses can measure a range of important metrics like the volume of customer testimonials on social media, customer engagement metrics, the number of brand advocates (social listening metrics), and positive comments on public and third party directories. With these KPI businesses can identify areas that need improvement, attract new leads for the business, and create the brand identity they want.

Competitor Benchmarking

It also provides businesses with information on competitor’s mentions, their keywords, and social handles. By giving comparative inputs on industry peers, companies can use business insights to mould their business strategies to propel growth and sales.

Secure Online Environment

Today, organizations are spread over different geographies and formats. The software allows corporate teams to easily access and share data online without the threat of privacy breaches. The software offers tools to secure privileges and access to authorized team members that can be assigned to different campaigns.

Search and Monitoring

The Online Reputation Management Software offers the ability to track emerging stories, discussions, reviews to their origins or source. This helps in monitoring social media for stories that can then be used to create strategies, marketing plans, generate reports, and future content.

Review monitoring automatically monitors thousands of reviews from different platforms and generates alerts for every new input. This helps businesses stay abreast of customer feedback and not miss positive or negative feedback. The software also has the ability to collate positive online reviews that can be potentially used as testimonials.

Real-Time Notifications

Reputation Management Software offers real-time notifications for online mentions of a brand’s products and services. This can help companies stay on top of viral stories or slander about their brands and effectively combat any negative opinions or perceptions with their own communication strategy.

Review Requests

This feature enables a company to send out invitations to customers to request reviews through emails, SMS, social media, webchat, and mobile app. This ensures that the brand gets higher online mentions thereby picking up traction among search engines.

Key Features of the Online Reputation Management Software

Bulk Responses

While responding to scores of reviews online can be time-consuming, the Online Reputation Management Software has built-in easy responding tools that help accelerate this process through bulk responding. This basically allows teams to activate responses to a large number of reviews by using features like custom templates and rotating template responses. Custom templates and bulk responding help cut the workload and make it simpler to engage with customers.

AI in Online Reputation Management Software

Monitor Channels Effectively

As social sharing continues to grow across new technologies and platforms, artificial intelligence is playing a vital role in monitoring social media platforms and review forums. AI uses advanced data analysis techniques to understand what customers are saying on social media. What’s more, algorithms can now pick up the tone and language used on posts. Through natural language processing algorithms, a business will be able to easily monitor and manage feedback on its social media handles and sites by picking up these nuances and tweaking their communication accordingly.

Automate Replies

For any business today, managing customer feedback, reviews, or comments online in a timely fashion has become a crucial element. Customers expect quick replies and feedback, and AI ensures that responses can be delivered in a timely manner through automation.

Personalized Responses

Artificial Intelligence can not only manage a brand reputation but also deliver personalized customer experience by understanding data based on a customer’s purchase history and demands. Customers who visit a website will be met with content and products which are aligned to their preferences, thereby providing them with personalized customer experience.

Countering Fake News

AI helps in countering the spread of fake news by rating information for authenticity and finding words or patterns that expose fake online news, stories, or slander regarding the brand.

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Buyer’s Guide: 6 Factors to Consider to Choose Right Online Reputation Management Software

Integration

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

Go to Cuspera

Review software is rarely a standalone system and it needs to integrate easily with the rest of the marketing software ecosystem and E-Commerce platform. Similarly, Online Reputation Software also should integrate well with the marketing software ecosystem.

Companies must ensure that the software is compatible with services, directories, and websites which are the most used and trusted review sites that are commonly used by customers like Yelp, Google My Business (Google Maps), TripAdvisor, Facebook Local Pages, Facebook Messenger, etc.

Multichannel Support

Review sources can be varied, so the software should support all social channels and all other popular sources of customer’s voice. Customer review sites are very industry-specific, and hence software should support multiple channels for effective review collection.

Multilingual support

The software should offer a feature of translations of several languages as they cater to users that speak a variety of tongues apart from English. With the text analysis feature, companies or buyers can get automated translation of languages so that they can adequately understand and respond to a review or comment.

Social and Mention Monitoring

The Online Reputation Management Software monitors a company’s social media presence and maps its customer interactions via the likes, dislikes, comments, and reviews they leave. Also, the ability to monitor mentions like how many times a brand is mentioned and in what tone can help businesses to devise their marketing strategies. They can also track key mentions or information regarding it through blogs, websites, news forums, blogs, etc. The depth of this monitoring support is a key factor to consider for purchase decisions.

Legal Compliance

Since the Reviews and Reputation Management Software is used by a wide range of sectors like healthcare, hospitality, and retail that are customer-facing, it is essential that the software is compliant with the legal regulations binding that industry and its players. Many times, violations could attract penalties, fines, sanctions, loss of license to conduct business and end up tarnishing a company’s image.

Data Protection

Data protection is a crucial feature that must be designed into a Reviews and Reputation Management Software itself. The software should protect against data breaches or bugs and it should also be compliant with legal regulations and guidelines about the industry the user or the business operates in.

Challenges in Adopting Reviews and Reputation Management Software

Human Intervention

The reputation management is very rarely 100% automated and it might require human intervention to analyze the results and make sense of results. This requires special skills as well, and organizations need to invest in such resources to take full advantage. Hence it is very common to employ specialized marketing agencies who can provide this holistic solution.

Training and Support

Even after making the transition to deploying an Online Reputation Management Software, companies need regular handholding and support during the implementation of the software and transition period. Major support is required by users in terms of walking their internal teams through the features of the software and regular follow-ups are also necessary post-purchase so that the internal team has greater ease in working with the software.

Overkill Dilutes Brand Image

Many brands use the review request feature to ensure that their loyal customers give them positive reviews. However too many glowing and positive reviews can end up diluting the brand image and customers may find its appeal fading, which can end up harming the brand’s credibility. Studies back up this fact that the presence of negative reviews also establishes the credibility of a brand in a customer’s mind.

Location-Mapping

As teams add more locations for monitoring reviews of retail outlets or franchise stores, it becomes more and more complex for the software to monitor reviews and mentions with each new location. A more robust software will have to be deployed for more than three locations so as to ensure that not only are reviews monitored across all the locations but detailed insights on the online profile are also available in a real-time manner to managers.

ROI of Reviews and Reputation Management Software

Northwestern University’s Spiegel Research Center analyzed 57,000 reviews from anonymous consumers and 65,000 from verified buyers of almost 13,500 unique products in a range of categories. The study found that the purchase likelihood for a product or a service was 270% greater than the purchase likelihood of a product with no reviews, which makes a strong case for the software being worth investing in for many companies.

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137 Reviews and Reputation Software

NiceJob

Get More Reviews, Build a Great Reputation.

4.83

Read Reviews
NiceJob Icon

NiceJob

4.83
★★★★★
★★★★★
Get More Reviews, Build a Great Reputation.

NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Rating and review management,Social media management,Engagement management
Top Features : SEO,Templates,Widgets
NiceJob Icon

Vendor: NiceJob

Company Size: 11-50

HQ Location: 309 W Cordova St, Vancouver, British Columbia CA

Financials: Private

Swell CX

Real-time Reviews, Feedback and Insights

4.82

Read Reviews
Swell CX Icon

Swell CX

4.82
★★★★★
★★★★★
Real-time Reviews, Feedback and Insights
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Rating and review management
Top Features : Feedback surveys,Dashboard,Personalization
Swell CX Icon

Vendor: Swell CX

HQ Location: Salt Lake City, Utah

Broadly

Online Customer Review Management Software

4.82

Read Reviews
Broadly Icon

Broadly

4.82
★★★★★
★★★★★
Online Customer Review Management Software

Broadly is online customer review software that helps businesses look great online getting more positive online reviews, keeping negative feedback offline, and attracting more customers. It helps to improve digital and social presence and acquire customers.

Highlights
Top Business Usecases : Rating and review management,Customer feedback management,Engagement management
Top Features : SEO,Personalization,Feedback surveys
Broadly Icon

Vendor: Broadly

Founded: 2014

Company Size: 101-250

HQ Location: Broadly HQ, 409 13th Street Floor 3, Oakland, CA 94612

Financials: Series B

Okendo

Okendo - Customer Reviews

4.80

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Okendo Icon

Okendo

4.80
★★★★★
★★★★★
Okendo - Customer Reviews
Highlights
Top Business Usecases : Rating and review management,Engagement management,Customer feedback management
Top Features : Rewards,Gamification,Personalization
Okendo Icon

Vendor: Okendo

Company Size: 2-10

HQ Location: 333 George St, Level 5, Sydney, New South Wales 2000, AU

Financials: NA

BirdEye

Online Review Management | Customer Review Software

4.79

Read Reviews
BirdEye Icon

BirdEye

4.79
★★★★★
★★★★★
Online Review Management | Customer Review Software

BirdEye is a customer experience platform designed for both Small Business and Enterprise to help enhance business, increase revenue and improve operations at scale. It helps the sales, marketing and the customer experience teams to create brand awareness on web, dominate search results, attract more reviews and track real-time review from the customers.

Highlights
Top Business Usecases : Rating and review management,Customer feedback management,Engagement management
Top Features : Feedback surveys,Dashboard,Ticketing
BirdEye Icon

Vendor: Birdeye

Founded: 2012

Company Size: 251-500

HQ Location: 250 Cambridge Ave Suite 103 Palo Alto, CA 94306

Financials: Series B

WebPunch

Online Reputation Management Software

4.78

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WebPunch Icon

WebPunch

4.78
★★★★★
★★★★★
Online Reputation Management Software
Highlights
Top Business Usecases : Rating and review management,Customer feedback management,Reputation management
Top Features : Dashboard
WebPunch Icon

Vendor: WebPunch

HQ Location: Denver, Colorado

Chekkit

All-in-one Reviews, Messenger, and Lead Inbox

4.77

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Chekkit Icon

Chekkit

4.77
★★★★★
★★★★★
All-in-one Reviews, Messenger, and Lead Inbox

Chekkit is a review management tool, dedicated to creating and delivering amazing tools to help local businesses be their best online and in-store. It helps to build brand awareness and improve digital and social presence.

Highlights
Top Business Usecases : Rating and review management,Engagement management,Customer feedback management
Top Features : Dashboard,Personalization,Feedback surveys
Chekkit Icon

Vendor: Chekkit

Company Size: 11-50

HQ Location: 321 McDermot Ave, Winnipeg, Manitoba R3A0A1, CA

Financials: NA

Grade.Us Review Management

Grade.us: Get More Online Reviews - Best Reputation and Review ...

4.76

Read Reviews
Grade.Us Review Management Icon

Grade.Us Review Management

4.76
★★★★★
★★★★★
Grade.us: Get More Online Reviews - Best Reputation and Review ...

Grade.us is a SaaS platform for complete online review management and marketing. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Rating and review management,White labeling,Helpdesk management
Top Features : White label,Dashboard,SEO
Grade.Us Review Management Icon

Vendor: Grade Us

Company Size: 1-10

HQ Location: Grade Us, LLC 15400 SE 30th Pl., Suite 202, Bellevue, Washington 98007, US

Financials: Private

Reputation Management

Future Solutions Media - Online Reputation Consulting

4.75

Read Reviews
Reputation Management Icon

Reputation Management

4.75
★★★★★
★★★★★
Future Solutions Media - Online Reputation Consulting
Highlights
Top Business Usecases : Reputation management,Public relations,Rating and review management
Top Features : SEO,Personalization,Recording
Reputation Management Icon

Vendor: Future Solutions Media

Company Size: 11-50

HQ Location: 800 W. 6th St, Los Angeles, CA 90017

Reputology

Review Monitoring & Feedback Platform

4.74

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Reputology Icon

Reputology

4.74
★★★★★
★★★★★
Review Monitoring & Feedback Platform

Reputology is a Reviews and Reputation Management Software. Reputology is the review monitoring and management platform that helps businesses monitor, respond to, and analyze their online reviews.

Highlights
Top Business Usecases : Social media management,Rating and review management,Social media analytics
Top Features : Alerts: popups & Notifications,Dashboard,Feedback surveys
Reputology Icon

Vendor: Reputology

Company Size: 1-10

Financials: M&A

GetMoreReviews

Get More Reviews for Your Business With ReputationStacker

4.70

Read Reviews
GetMoreReviews Icon

GetMoreReviews

4.70
★★★★★
★★★★★
Get More Reviews for Your Business With ReputationStacker
Highlights
Top Business Usecases : Rating and review management,Communication management,Sending & publishing communications
Top Features : Dashboard,Bot,Alerts: popups & Notifications
GetMoreReviews Icon

Vendor: Get More Reviews®

HQ Location: 1401 Lavaca Street, #110, Austin, TX 78701, US

Advocately

Customer advocacy for B2B SaaS

4.68

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Advocately Icon

Advocately

4.68
★★★★★
★★★★★
Customer advocacy for B2B SaaS

Advocately is a customer advocacy for B2B SaaS. It is an intuitive platform for managing and mobilizing customers. It helps to increase sales and revenue, acquire customers, and improve ROI.

Highlights
Top Business Usecases : Rating and review management,Customer feedback management,Measuring net promoter score
Top Features : Feedback surveys,Personalization
Advocately Icon

Vendor: G2

Company Size: 101-250

HQ Location: 20 N Upper Wacker Dr, Suite 1800, Chicago, IL 60606, US

Financials: Series C

Listen360 Customer Engagement Platform

Customer feedback tool to make products and services more meaningful to the customers you serve.

4.72

Read Reviews
Listen360 Customer Engagement Platform Icon

Listen360 Customer Engagement Platform

4.72
★★★★★
★★★★★
Customer feedback tool to make products and services more meaningful to the customers you serve.

Listen360 is a Customer Engagement Platform for use by Executives, Frontline teams, Marketing teams and Service teams across small, medium and large enterprises. It can be deployed in industries such as Health & Fitness, Franchises, Healthcare and Services.

Highlights
Top Business Usecases : Collecting feedback,Engaging conversational surveys,Engaging and following up
Top Features : Personalization,Recording,Embedded survey forms
Listen360 Customer Engagement Platform Icon

Vendor: Listen360

Company Size: 11-50

HQ Location: 11625 Rainwater Drive, Suite 645, Alpharetta, GA 30009, US

Financials: Private

Vivial Marketing Platform

power of custom content with the reach of social media and the immediacy of text messaging

4.52

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Vivial Marketing Platform Icon

Vivial Marketing Platform

4.52
★★★★★
★★★★★
power of custom content with the reach of social media and the immediacy of text messaging

Vivial Marketing Platform is a Local Marketing Software. Vivial Marketing Platform, that offers omni-channel solutions proven to connect brands of all sizes with potential customers, while engaging with current customers.

Highlights
Top Business Usecases : Social media marketing,Digital marketing,Advertisement
Top Features : Dashboard,SEO,Personalization
Vivial Marketing Platform Icon

Vendor: Vivial

Company Size: 501-1000

HQ Location: 3100 Research Blvd, Suite 250, Dayton, OH 45420, US

Financials: Private

Synup

Unlock the power of local marketing

4.50

Read Reviews
Synup Icon

Synup

4.50
★★★★★
★★★★★
Unlock the power of local marketing
Highlights
Top Business Usecases : Reputation management,Rating and review management,Engagement management
Top Features : SEO,Dashboard,White label
Synup Icon

Vendor: Synup

Company Size: 101-250

Financials: Series A

SOCi

Localised Social Marketing

4.45

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SOCi Icon

SOCi

4.45
★★★★★
★★★★★
Localised Social Marketing

SOCi is a social media and reputation management platform built to address the complex needs of highly visible multi-location businesses. With its proprietary Content Discovery and Recommendation Engine and Instant Insight scoring algorithms, SOCi is helping businesses and digital marketing firms achieve success in social media.

Highlights
Top Business Usecases : Social media management,Engaging on social media,Content management
Top Features : Dashboard,Alerts: popups & Notifications,Templates
SOCi Icon

Vendor: SOCi

Company Size: 51-100

HQ Location: San Diego, CA

Financials: Series B

BrightLocal

Local SEO Tools, Citation Building & Reputation ...

4.44

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BrightLocal Icon

BrightLocal

4.44
★★★★★
★★★★★
Local SEO Tools, Citation Building & Reputation ...

BrightLocal is a specialist local marketing platform that provides affordable local SEO and reputation management tools for search marketing agencies and SMBs. It helps to increase the visibility of business on the web and attract more local consumers.

Highlights
Top Business Usecases : Rating and review management,Reputation management,White labeling
Top Features : SEO,Feedback surveys,Personalization
BrightLocal Icon

Vendor: BrightLocal

Company Size: 101-250

Financials: Private

CM Commerce

Connect your store and grow your brand with automated email marketing.

4.43

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CM Commerce Icon

CM Commerce

4.43
★★★★★
★★★★★
Connect your store and grow your brand with automated email marketing.
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Templates,Rewards
CM Commerce Icon

Vendor: Campaign Monitor

Founded: 2004

Company Size: 101-250

HQ Location: 9 Lea Ave, Nashville, Tennessee US

Financials: Series A

uberall

Uberall: Location Marketing cloud

4.42

Read Reviews
uberall Icon

uberall

4.42
★★★★★
★★★★★
Uberall: Location Marketing cloud

Uberall is a digital location marketing solution that allows businesses to list all their locations online, boost local SEO, capture new customers and stay in touch with customers through social media and review sites from one cloud-based platform. It is designed to help businesses in the retail, finance, tourism, automotive and other industries manage customer engagement and conversion across multi-location stores.

Highlights
Top Business Usecases : Social media management,Rating and review management,Engagement management
Top Features : Feedback surveys,SEO,Personalization
uberall Icon

Vendor: Uberall

Company Size: 101-250

HQ Location: HussitenstraÃ?e 32-33, Berlin, Berlin 13355, DE

Financials: Series B

Brandify

The Single Enterprise Answer to Local

4.42

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Brandify Icon

Brandify

4.42
★★★★★
★★★★★
The Single Enterprise Answer to Local

Brandify is a location-based digital marketing solution that helps to connect global brands with local consumers. It captures data by providing strategic and customized solutions to help brands maximize their online presence and drive customers to their locations. It helps to acquire customers and improve brand engagement.

Highlights
Top Business Usecases : Advertisement,Social media management,Reputation management
Top Features : SEO,Personalization,Feedback surveys
Brandify Icon

Vendor: Brandify

Founded: 1997

Company Size: 51-100

HQ Location: 222 S. Harbor Boulevard, Suite 600, Anaheim, CA 92805, US

Financials: Private

Vendasta Platform

Vendasta | The white-label platform for companies selling

4.40

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Vendasta Platform Icon

Vendasta Platform

4.40
★★★★★
★★★★★
Vendasta | The white-label platform for companies selling

Vendasta is a white label marketing, sales and CRM platform for companies that sell digital products and services to small and medium businesses worldwide. It helps to acquire customers and improve digital and social presence.

Highlights
Top Business Usecases : White labeling,Social media management,Engagement management
Top Features : White label,Personalization,Dashboard
Vendasta Platform Icon

Vendor: Vendasta

HQ Location: 405 220 3rd Avenue S, Saskatoon, Saskatchewan S7K 1M1, CA

Soffront

Soffront - Digital Marketing Company

4.40

Read Reviews
Soffront Icon

Soffront

4.40
★★★★★
★★★★★
Soffront - Digital Marketing Company

Soffront is a CRM platform that offers fully managed marketing services to establish the brand, generate more leads, and close more sales. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Helpdesk management,Generation of new leads,Social media management
Top Features : SEO,Auto responder,Ticketing
Soffront Icon

Vendor: Soffront

Company Size: 51-100

HQ Location: Las Vegas, NV

Financials: Private

OutboundEngine

Marketing Automation platform to target new customers, build loyalty and close more business

4.36

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OutboundEngine Icon

OutboundEngine

4.36
★★★★★
★★★★★
Marketing Automation platform to target new customers, build loyalty and close more business

OutboundEngine is a cloud-based email and social media marketing software through which clients can build and run campaigns for online marketing. It enables customers to craft a well-rounded marketing strategy using email and social media tools.

Highlights
Top Business Usecases : Social media management,Advertisement,Engagement management
Top Features : Personalization,Templates,Landing page
OutboundEngine Icon

Vendor: OutboundEngine

Company Size: 251-500

HQ Location: 98 San Jacinto Blvd., Suite 1300, Austin, Texas 78701, US

Financials: Series C

Yext Platform

Yext | The Digital Knowledge Management Platform

4.34

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Yext Platform Icon

Yext Platform

4.34
★★★★★
★★★★★
Yext | The Digital Knowledge Management Platform

Yext is a marketing platform that provides brand updates to the customers whenever customers require. These are brand verified answers. It retains and maintains relationship with the customers and improve digital and social presence.

Highlights
Top Business Usecases : Engagement management,Advertisement,Engaging and following up
Top Features : Personalization,SEO,Alerts: popups & Notifications
Yext Platform Icon

Vendor: Yext

Founded: 2006

Company Size: 501-1000

HQ Location: One Madison Avenue, 5th Floor, New York, NY 10010

Financials: IPO