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Reviews and Reputation Software 2020: Buyers Guide

What is Reputation Management?

Historically, reputation management was about managing perceptions through word of mouth communication. Now, with the explosion of digital and social channels, reputation is more pervasive online with Google searches, online reviews, and social mentions. So companies and brands have to put in the effort to influence what and how people think of a brand when viewed online. This is popularly known as Online Reputation Management. Online Reputation Management is the act of monitoring, influencing, growing, and managing what’s being said about a brand or a business or a person online. This is also about digital perception management. Maintaining a positive reputation is a key aspect of a digital marketing strategy.

Online reviews are a key means of how people share their views, opinions, and perceptions. Online reviews posted on digital and social channels like Google, Facebook, Yelp, Tripadvisor have a bearing on consumer’s purchase decisions. Increasingly B2B products are also relying on online reviews to influence buyers purchasing decisions. By managing reviews, businesses and brands can protect their online reputation.

What is Reviews and Reputation Software?

Online Reputation Management software helps businesses to monitor their users’ online reviews and promote positive customer experiences through review platforms. They offer set of tools to promote the brand and also monitor and manage negative reviews of customers. Marketers often use online review platforms to interpret their company’s or brand’s online reputation.

Reviews and Reputation Software

Broadly Icon

Broadly

4.82
★★★★★
★★★★★

Broadly: Online Customer Review Management Software

NiceJob Icon

NiceJob

4.80
★★★★★
★★★★★

NiceJob | Get More Reviews. Build a Great Reputation

BirdEye Icon

BirdEye

4.79
★★★★★
★★★★★

BirdEye: Online Review Management | Customer Review Software

Grade.Us Review Management Icon

Grade.Us Review Management

4.76
★★★★★
★★★★★

Grade.us: Get More Online Reviews - Best Reputation and Review ...

Reputology Icon

Reputology

4.74
★★★★★
★★★★★

Reputology: Review Monitoring & Feedback Platform

Advocately Icon

Advocately

4.68
★★★★★
★★★★★

Advocately | Customer advocacy for B2B SaaS

ReviewTrackers Icon

ReviewTrackers

4.57
★★★★★
★★★★★

ReviewTrackers | Measure the Customer Experience

LocalClarity Icon

LocalClarity

4.55
★★★★★
★★★★★

Local Clarity - Review Management for Multi-location Brands and Enterprises

RepuGen Icon

RepuGen

4.45
★★★★★
★★★★★

RepuGen - Healthcare Reputation Management Software

UpCity Icon

UpCity

4.39
★★★★★
★★★★★

UpCity: Find Great Digital Marketing Service Providers

AppFollow Icon

AppFollow

4.39
★★★★★
★★★★★

Boost your app growth | AppFollow

GatherUp Icon

GatherUp

4.35
★★★★★
★★★★★

GatherUp

Review Dingo Icon

Review Dingo

4.33
★★★★★
★★★★★

We're All About Helping You Improve Your Brand | Review Dingo

Chatmeter Platform Icon

Chatmeter Platform

4.33
★★★★★
★★★★★

Chatmeter Platform | Local listing, review, and social media management for the multi-location brand and agency

Reputation.com Icon

Reputation.com

4.31
★★★★★
★★★★★

Reputation.com | helps large multi-location businesses monitor and improve their reputation, and optimize customer experience – online and onsite

ReviewBuzz Icon

ReviewBuzz

4.30
★★★★★
★★★★★

ReviewBuzz: Helping Good People Get Great Online Reviews

BrandYourself Icon

BrandYourself

4.30
★★★★★
★★★★★

Online Reputation Management Company | BrandYourself.com

Sitejabber Icon

Sitejabber

4.27
★★★★★
★★★★★

Sitejabber: Check Ratings of Businesses, Read Reviews & Bu

Bazaarvoice Connections Icon

Bazaarvoice Connections

4.24
★★★★★
★★★★★

Connections - BazaarvoiceBazaarvoice

RevuKangaroo Icon

RevuKangaroo

4.18
★★★★★
★★★★★

revukangaroo.com - MANAGE all your reviews

ReviewPush Icon

ReviewPush

4.16
★★★★★
★★★★★

ReviewPush: Online Review Monitoring and Management Tool

FeedbackExpress Icon

FeedbackExpress

4.06
★★★★★
★★★★★

FeedbackExpress - Amazon Feedback Software

Attracta Review Software Icon

Attracta Review Software

4.00
★★★★★
★★★★★

Reviews Management Software - Attracta

MarketForce Icon

MarketForce

4.00
★★★★★
★★★★★

Market Force: Customer Experience Management (CXM) Company

Verified Reviews Icon

Verified Reviews

4.55
★★★★★
★★★★★

verified-reviews - Boost your sales

Synup Icon

Synup

4.50
★★★★★
★★★★★

Synup: Unlock the power of local marketing

Feefo Icon

Feefo

4.50
★★★★★
★★★★★

Feefo | Collect Genuine Customer Reviews

FeedbackFive Icon

FeedbackFive

4.46
★★★★★
★★★★★

FeedbackFive - Feedback Software for Amazon Merchants

SOCi Icon

SOCi

4.45
★★★★★
★★★★★

SOCi: Localised Social Marketing

BrightLocal Icon

BrightLocal

4.44
★★★★★
★★★★★

BrightLocal: Local SEO Tools, Citation Building & Reputation ...

uberall Icon

uberall

4.42
★★★★★
★★★★★

Uberall: Location Marketing cloud

Yotpo Icon

Yotpo

4.42
★★★★★
★★★★★

Yotpo: Commerce Marketing Cloud

Brandify Icon

Brandify

4.42
★★★★★
★★★★★

Brandify | The Single Enterprise Answer to Local

Soffront Icon

Soffront

4.40
★★★★★
★★★★★

Soffront - Digital Marketing Company

Vendasta Platform Icon

Vendasta Platform

4.40
★★★★★
★★★★★

Vendasta | The white-label platform for companies selling

OutboundEngine Icon

OutboundEngine

4.36
★★★★★
★★★★★

OutboundEngine - Marketing Automation for Small Businesses

Yext Platform Icon

Yext Platform

4.34
★★★★★
★★★★★

Yext | The Digital Knowledge Management Platform

Signpost Smart CRM Icon

Signpost Smart CRM

4.34
★★★★★
★★★★★

Signpost Smart CRM | Leading provider of CRM and Marketing Automation software

Rio SEO Icon

Rio SEO

4.32
★★★★★
★★★★★

Rio SEO: Digital Local Marketing Platform for Enterprise Brands

MomentFeed MCX Platform Icon

MomentFeed MCX Platform

4.30
★★★★★
★★★★★

MomentFeed MCX Platform | Drive More In-Store Sales With Mobile Marketing

Perkville Icon

Perkville

4.23
★★★★★
★★★★★

Perkville: Rewards and Loyalty

PowerReviews Icon

PowerReviews

4.22
★★★★★
★★★★★

Authentic Answers to Essential Product Questions | PowerReviews

Annex Cloud Icon

Annex Cloud

4.21
★★★★★
★★★★★

Customer Loyalty Cloud - Annex Cloud

Orlo Icon

Orlo

4.17
★★★★★
★★★★★

SocialSignIn is now Orlo - a complete online engagement ecosystem

CustomerStories Icon

CustomerStories

4.00
★★★★★
★★★★★

Customer Marketing Automation for Modern Marketing & Sales

Sprinklr Modern Engagement Icon

Sprinklr Modern Engagement

3.94
★★★★★
★★★★★

Sprinklr Modern Engagement | Ensures you can Listen, Triage, Engage, and Analyze across all social & messaging channels

Ekomi Reviews Icon

Ekomi Reviews

3.81
★★★★★
★★★★★

eKomi | Seller Ratings & Product Ratings and Reviews - Collect ...

TribeLocal Icon

TribeLocal

3.73
★★★★★
★★★★★

TribeLocal | Local SEO & Online Reputation Management Software