Yext Platform Overview

Yext transforms how multi-location brands manage their digital presence. As a leader in the digital presence platform space, Yext empowers businesses to control their brand and local presence across various digital channels. The platform's AI-powered tools enhance efficiency, enabling real-time, data-driven decisions. With Yext, brands can ensure they appear wherever customers are searching, making it a crucial tool for businesses aiming to stand out in competitive markets. The platform's ability to scale workflows from a single interface offers unmatched performance, making it an essential asset for managing both global brands and local outlets effectively.

Use Cases

Customers recommend Engagement Management, Advertisement, Communication Management, as the business use cases that they have been most satisfied with while using Yext Platform.

Other use cases:

  • Rating And Review Management
  • Social Media Management
  • Digital Marketing
  • Reputation Management
  • Knowledge Management
  • Content Management
  • Helpdesk Management
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Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Yext Platform.

Other priorities:

  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve ROI
  • Launch New Products
  • Improve Consistency
  • Grow Market Share
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Shorten Ramp Up Time
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Yext Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Yext Platform works with different mediums / channels such as Website. and Social Media.

Yext Platform's features include Personalization, SEO, Alerts: Popups & Notifications, etc. and Yext Platform support capabilities include AI Powered, Chat Support, Email Support, etc. also Yext Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"In big-ticket retail, most customers make purchases every few years, so every interaction with our brand matters. That’s what led me to online reviews — I began to wonder how we could start capturing these more efficiently to improve customer engage...ment and response. Unlike most retailers who silo social into a separate category, we place the same amount of weight on both in-store and online reviews. That is why I am so happy that we have Yext in our corner." - David Buckley

Peer review evidence (same sources as the product rating summary)

"...In an effort to translate online engagement into offline foot traffic, Layton signed on with Yext ...." Case Study rue21
"...They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites...." Search Experience Cloud
"...Beyond managing store hours and addresses, Caribou uses Yext to publish updates about new menu items, like when it launched cold-pressed Nitro to just 10 stores at a time...." Case Study Caribou Coffee

Yext Platform, BrightLocal, Store Locator Platforms, StoreRocket, uberall, etc., all belong to a category of solutions that help Local Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Yext-platform powers multi-location brands' digital presence. Content is created and delivered to any channel, enhancing customer engagement.

Popular Business Setting

for Yext Platform

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Hospital & Health Care

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Yext Platform is popular in Marketing And Advertising, Information Technology And Services, and Hospital & Health Care and is widely used by Small Business, Large Enterprise, and Enterprise.

Yext Platform Customer wins, Customer success stories, Case studies

How does Yext Platform address your Engagement Management Challenges?

How can Yext Platform enhance your Communication Management process?

How can Yext Platform enhance your Rating And Review Management process?

Why is Yext Platform the best choice for Social Media Management?

11 buyers and buying teams have used Cuspera to assess how well Yext Platform solved their Local Marketing needs. Cuspera uses 4439 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Local Marketing needs.

CUSTOMERS TESTIMONIALS
Yext Platform testimonial

David Buckley

CMO

SEARS HOMETOWN AND OUTLET STORES (SHOS)

In big-ticket retail, most customers make purchases every few years, so every interaction with our brand matters. That’s what led me to online reviews — I began to wonder how we could start capturing these more efficiently to improve customer engagement and response. Unlike most retailers who silo ...social into a separate category, we place the same amount of weight on both in-store and online reviews. That is why I am so happy that we have Yext in our corner.

Testimonial By David Buckley
Yext Platform testimonial

Dan Boron

Vice President Of Ecommerce, Florist Division

FTD

Since FTD's business relies heavily on prompt and efficient fulfillment and delivery service, online review tracking and engagement is paramount to its local customer service focus. Reviews are a critical component of our online strategy, which is why we love leveraging the robust review monitoring... component of Yext. The most important part of our review tracking is awareness. We want to ensure our member florists know what people are saying about them — that's the first step to improvement.

Testimonial By Dan Boron
Yext Platform testimonial

Thorsten Becker

Head of SEO

Sixt

We see it as our mission to help customers and provide them with a comprehensive service by taking their views seriously and dealing with them. Testimonial By Thorsten Becker
CUSTOMERS TESTIMONIALS
Yext Platform testimonial

David Buckley

CMO

SEARS HOMETOWN AND OUTLET STORES (SHOS)

In big-ticket retail, most customers make purchases every few years, so every interaction with our brand matters. That’s what led me to online reviews — I began to wonder how we could start capturing these more efficiently to improve customer engagement and response. Unlike most retailers who silo ...social into a separate category, we place the same amount of weight on both in-store and online reviews. That is why I am so happy that we have Yext in our corner.

Testimonial By David Buckley
Yext Platform testimonial

Dan Boron

Vice President Of Ecommerce, Florist Division

FTD

Since FTD's business relies heavily on prompt and efficient fulfillment and delivery service, online review tracking and engagement is paramount to its local customer service focus. Reviews are a critical component of our online strategy, which is why we love leveraging the robust review monitoring... component of Yext. The most important part of our review tracking is awareness. We want to ensure our member florists know what people are saying about them — that's the first step to improvement.

Testimonial By Dan Boron
Yext Platform testimonial

Thorsten Becker

Head of SEO

Sixt

We see it as our mission to help customers and provide them with a comprehensive service by taking their views seriously and dealing with them. Testimonial By Thorsten Becker

Webster First Federal Credit Union - Banking - Medium

Worcester, USA

Yext helped Webster First Federal Credit Union streamline operations and improve customer insights. The credit union managed scattered location data and frequent updates with a small marketing team. ...Yext's platform centralized information, making branch updates and branding changes easier. Review management features enabled fast, relevant responses and deeper member trust. The team used search analytics to update website content and close information gaps for members.

Central England Co-operative - Retail - Large

Lichfield, UK

Yext Search Experience Cloud helped Central England Co-operative answer thousands of online customer questions. About 70% of queries returned rich knowledge graph results. The company used Yext to im...prove digital experiences and manage information across its website. Search insights revealed that 75% of queries were about products, guiding content updates. The team reduced customer service inquiries and gained new data to shape digital strategy.

Whitbread Restaurants - Hospitality - Very Large

Dunstable, UK

Yext helped Whitbread Restaurants boost their online visibility. After using Yext, Google search views rose by 55%. Google Maps views increased by 52%. Listing clicks went up by 33% year over year. W...hitbread managed over 18,000 real-time listings and updated thousands of business details. The platform made it easy to keep information accurate across many channels.

St. Augustinus Group - Hospital & Health Care - Large

Neuss, Germany

Yext helped St. Augustinus Group improve its digital presence. The group used Yext to ensure accurate online listings and remove duplicate information. This made it easier for patients to find correc...t contact details and service information. Yext's platform also helped manage and respond to online reviews. The partnership strengthened trust with patients and improved the group's reputation online.

Simon Property Group - Real Estate - Very Large

Indianapolis, USA

Yext helped Simon Property Group deliver verified store information to shoppers across digital channels. The company used Yext to manage local listings, control holiday hours, and support voice searc...h. After implementation, listing clicks increased by 18% year-over-year. Simon Property Group captured about 826,000 online reviews in three years. The team updated over 809,000 pieces of mall information across the web.

Enterprise Holdings - Transportation/Trucking/Railroad - Very Large

St. Louis, USA

Yext helped Enterprise Holdings manage location data for 6,000 sites. The company needed a scalable solution to keep information updated across many digital services. Yext let them update brand data ...from a single dashboard. Listing clicks rose 31%, with direction clicks up 45% and website clicks up 39%. Customers found more accurate information, leading to more bookings and higher satisfaction.

Link Facebook Account with Yext

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Yext Platform

What is Yext Platform?

Yext is a marketing platform that provides brand updates to the customers whenever customers require. These are brand verified answers. It retains and maintains relationship with the customers and improve digital and social presence.

Yext's Search Experience Cloud provides their realities on the web by giving brand verified replies on their own website across search engines, maps, apps, voice assistants and chatbots. Yext helps brands take back control of the customer journey.

Yext provides updated information to the customers whenever required. It cleans up the facts about the business across all internal data sources, keeping it consistent within the organization to maintain internal consistency. Its knowledge network ensures answers about the business appear on the local maps, apps, and search engines. Internal systems, website, and mobile app, along with the knowledge network, all belong to a single central source. So, search engines will trust the website and consumers will find it more easily.

What is Yext Platform used for?

Yext Platform is a Local Marketing Software mainly used by its customers to Acquire Customers and Improve Digital And Social Presence by Engagement Management, Advertisement and Communication Management .

What are the top features of Yext Platform?

Personalization, SEO and Alerts: popups & Notifications are some of the top features of Yext Platform.

Who uses Yext Platform?

Yext Platform is used by Marketing And Advertising, Information Technology And Services and Hospital & Health Care among other industries.

What are Yext Platform alternatives?

BrightLocal, Store Locator Platforms, StoreRocket and Uberall are popular alternatives for Yext Platform.

Where is Yext Platform located?

Yext Platform is headquartered at One Madison Avenue, 5th Floor, New York, NY 10010.
lightning

Peers used Yext Platform for engagement management and advertisement

Yext Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.69/5

Read Reviews (43)
Analytics

4.19/5

Read Reviews (222)
Custom Reports

3.91/5

Read Reviews (473)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.69/5

Read Reviews (43)
Analytics

4.19/5

Read Reviews (222)
Custom Reports

3.91/5

Read Reviews (473)

Software Failure Risk Guidance

?

for Yext Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Yext Platform

Yext, Inc. News

Executive

Yext Appoints Cynthia Paul to its Board of Directors

Yext has appointed Cynthia Paul as an independent director on its Board of Directors. Paul brings over 24 years of investment experience, particularly in the technology sector, and currently serves as the Chief Investment Officer and CEO of Lynrock Lake LP. Her expertise is expected to contribute to Yext's strategic growth and shareholder value.

Product

Yext Opens Platform for Agentic Marketing Execution

Yext has opened its platform for agentic marketing execution, enabling enterprise marketing teams to access brand-verified data and competitive intelligence through various interfaces. The platform supports AI workflows, offering insights into local market performance and competitive positioning. Key features include the Yext Knowledge Graph and Scout, providing real-time intelligence and execution capabilities.

Product

Yext opens platform access for AI marketing workflows

Yext has opened its platform for enterprise AI marketing workflows, allowing integration through its interface, mobile access, MCP, and API. This enables marketing teams to leverage verified brand data and Yext's Scout smart assistant for enhanced brand visibility and competitive analysis. The platform helps identify market opportunities and optimize brand presence across multiple channels.

Product

Yext Opens Full Platform for Trusted Agentic Marketing Execution

Yext has opened its full platform for enterprise AI workflows, enabling access to brand-verified data, competitive intelligence, and agentic marketing execution. The platform integrates with various AI tools and interfaces, providing enterprise marketing teams with insights to optimize local market performance and enhance AI-driven recommendations.

Yext, Inc. Profile

Company Name

Yext, Inc.

Company Website

https://www.yext.com/

Year Founded

2006

HQ Location

One Madison Avenue, 5th Floor, New York, NY 10010

Employees

1001-5000

Social

Financials

SERIES F