SafeGraph Overview
SafeGraph addresses the challenge of obtaining reliable geospatial data with its curated Places data offering. It provides organizations with high-quality, current data to analyze market trends and consumer behavior effectively. This data supports the creation of detailed mapping applications and enhances decision-making capabilities by providing insights into dynamically changing environments. By integrating SafeGraph data into existing workflows, businesses can better understand consumer patterns, which aids in strategic planning and optimizing market positioning. This solution is particularly valuable for those seeking to leverage geospatial analytics to drive return on investment (ROI) and improve competitive advantage.
Use Cases
Customers recommend Competitive Intelligence, Market Research, Account Management, as the business use cases that they have been most satisfied with while using SafeGraph.
Business Priorities
Establish Thought Leadership and Scale Best Practices are the most popular business priorities that customers and associates have achieved using SafeGraph.
SafeGraph Use-Cases and Business Priorities: Customer Satisfaction Data
SafeGraph works with different mediums / channels such as Website. and Out Of Home.
Peer review evidence (same sources as the product rating summary)
"...Map physical locations and buildings with accuracy for site selection, risk assessment, visit attribution, and competitive intelligence...." Building Footprint Polygon Data
"...Byrne previously worked in data-driven equity research and online marketing...." World of DaaS
"...Multi-channel B2B Marketing Data. ..." Places Data & Foot Traffic Insights
SafeGraph, belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
SafeGraph curates accurate and current Places data for geospatial analytics. Organizations use this data to understand market trends and consumer behavior.
SafeGraph Customer wins, Customer success stories, Case studies
What benefits does SafeGraph offer for Competitive Intelligence?
What makes SafeGraph ideal for Market Research?
11 buyers and buying teams have used Cuspera to assess how well SafeGraph solved their Business Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.
SafeGraph Geometry: Precise POI Footprint Data
Peers used SafeGraph for competitive intelligence and market research
SafeGraph Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (42) |
| Custom Reports | Read Reviews (18) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (42) |
| Custom Reports | Read Reviews (18) |
SafeGraph Integrations
SafeGraph integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for SafeGraph
Top Failure Risks for SafeGraph
SafeGraph, Inc. News
Global POI Data: SafeGraph Global Places Explained
SafeGraph has expanded its Global Places dataset, providing standardized global POI data across multiple countries with a single schema. This integration allows for consistent data analysis across regions, supporting use cases like site selection, competitive intelligence, and investment research. The dataset covers over 15,000 brands and 900 categories, ensuring high data quality and consistency.
Location Data Accuracy: How SafeGraph Measures POI Quality
SafeGraph emphasizes the importance of data quality in location data, focusing on row precision, row recall, and column precision. These metrics help improve decision-making in mapping, real estate, advertising, and analytics. SafeGraph compares its data coverage to Google, aiming for high accuracy to enhance customer outcomes. The company is committed to transparency and continuous improvement in its data offerings.
Product Spotlight: Enhanced Filtering with SafeGraphs Category Tags & Amenity Data
SafeGraph has enhanced its Category Tags and introduced Amenity Columns, providing structured data on business attributes like service options and amenities. This update improves location intelligence, aiding in precise audience segmentation and search optimization. Available globally for bars, restaurants, cafes, hotels, and retail spaces, these features facilitate better analytics and decision-making in marketing, real estate, and AI search.
Product Spotlight: Enriching Transaction Data with SafeGraph Places
SafeGraph Places enhances transaction data by providing structured place information, crucial for fintechs, payment processors, and AI workflows. It resolves issues like messy merchant strings and brand confusion, improving analytics and fraud detection. Key features include store_id, name_aliases, mcc, and naics_code, which aid in accurate merchant identification and data enrichment. Plaid uses SafeGraph data to enhance transaction precision, demonstrating its effectiveness.
SafeGraph, Inc. Profile
Company Name
SafeGraph, Inc.
Company Website
https://www.safegraph.com/HQ Location
1624 Market Street, Suite 226 #53755 Denver, CO 80202
Employees
51-100
Social
Financials
SERIES B
