Latest Product Updates and Feature Enhancements on SafeGraph
Global POI Data: SafeGraph Global Places Explained
SafeGraph has expanded its Global Places dataset, providing standardized global POI data across multiple countries with a single schema. This integration allows for consistent data analysis across re...gions, supporting use cases like site selection, competitive intelligence, and investment research. The dataset covers over 15,000 brands and 900 categories, ensuring high data quality and consistency.
Global POI Data: SafeGraph Global Places Explained
SafeGraph has expanded its Global Places dataset, offering standardized global POI data across over 15,000 brands and 900 categories. This dataset supports site selection, competitive intelligence, a...nd investment research by providing consistent data across international markets. The integration ensures seamless analysis without the need for market-specific data reconciliation.
Location Data Accuracy: How SafeGraph Measures POI Quality
SafeGraph emphasizes the importance of data quality in location data, focusing on row precision, row recall, and column precision. These metrics help improve decision-making in mapping, real estate, ...advertising, and analytics. SafeGraph compares its data coverage to Google, aiming for high accuracy to enhance customer outcomes. The company is committed to transparency and continuous improvement in its data offerings.
Product Spotlight: Enhanced Filtering with SafeGraphs Category Tags & Amenity Data
SafeGraph has enhanced its Category Tags and introduced Amenity Columns, providing structured data on business attributes like service options and amenities. This update improves location intelligenc...e, aiding in precise audience segmentation and search optimization. Available globally for bars, restaurants, cafes, hotels, and retail spaces, these features facilitate better analytics and decision-making in marketing, real estate, and AI search.
Product Spotlight: Enriching Transaction Data with SafeGraph Places
SafeGraph Places enhances transaction data by providing structured place information, crucial for fintechs, payment processors, and AI workflows. It resolves issues like messy merchant strings and br...and confusion, improving analytics and fraud detection. Key features include store_id, name_aliases, mcc, and naics_code, which aid in accurate merchant identification and data enrichment. Plaid uses SafeGraph data to enhance transaction precision, demonstrating its effectiveness.
