Talon used SafeGraph data to improve out-of-home (OOH) audience targeting. They needed more precise, up-to-date POI data to help clients... plan ad campaigns and understand foot traffic. SafeGraph provided granular location data and accurate polygons, making it easier for Talon to segment audiences and respond to client briefs quickly. As a result, Talon improved response times and enabled brands to run more targeted OOH campaigns, boosting foot traffic and brand recall.
RainBarrel used SafeGraph geospatial data to improve digital advertising audience targeting. Before SafeGraph, RainBarrel struggled to add real-world context to... mobile pings for Canadian consumers. SafeGraph provided high-quality, privacy-compliant location data. This let RainBarrel build audiences based on offline behaviors, not just online activity. The result is more precise, transparent, and effective digital ad targeting for their clients.
Mobsta used SafeGraph Places data to power its TraffiQ platform for ad agencies. The company needed accurate, up-to-date POI data... to improve geo-contextual campaign planning. SafeGraph provided monthly refreshed location data, saving Mobsta time and effort. The new data helped Mobsta build trust with agency clients and grow its business. Agencies now proactively reach out to Mobsta for campaign planning.
MikMak used SafeGraph Places data to improve their online-to-offline shopper journey analytics. They gained up to 20% greater POI coverage,... boosting confidence in directing shoppers to real-world locations. SafeGraph’s granular, accurate location data freed MikMak’s team to focus on research and development. The partnership helped MikMak optimize attribution models and enhance customer experience for multichannel brands.
Media Storm used SafeGraph Places data to improve location-based audience targeting. They struggled with inaccurate geolocation data and imprecise store... locations. SafeGraph provided detailed points of interest and building footprints. This let Media Storm create precise geofences and filter out irrelevant mobile IDs. As a result, their advertising campaigns became more efficient and delivered better results for clients.
Clear Channel Europe
- Marketing And Advertising
- Large
London, UK
Clear Channel Europe used SafeGraph Places data to improve its RADAR campaign planning platform. The company needed accurate, up-to-date POI... data to help advertisers plan targeted out-of-home ad campaigns. SafeGraph provided a unified, global dataset that was more precise and easier to use than previous sources. With this data, Clear Channel Europe gave advertisers better insights for media buying and campaign planning. The result was more effective and data-driven OOH advertising across 17 European markets.
Billups used SafeGraph Places POI data to improve out-of-home ad attribution. The company faced challenges measuring if consumers exposed to... outdoor ads visited specific stores. SafeGraph’s POI polygons helped Billups accurately match anonymized GPS data to real store visits. This increased the precision of campaign measurement for brick-and-mortar clients. Billups now recommends better ad placements and saves time on POI data maintenance.
Media Storm used SafeGraph Places data to improve location-based audience targeting. They struggled with inaccurate geolocation data, which led to... wasted ad spend. SafeGraph’s POI and geofence data let them identify exact store visits from GPS signals. This helped Media Storm create precise audiences for advertising campaigns. The result was better campaign performance for their clients. Media Storm plans to use SafeGraph for store visit attribution in future campaigns.
RainBarrel used SafeGraph geospatial data to improve digital advertising audience targeting. Before SafeGraph, RainBarrel struggled to add real-world context to... mobile pings for Canadian consumers. SafeGraph provided high-quality, privacy-compliant location data. This let RainBarrel build precise, transparent, and scalable audience segments based on offline behaviors. Advertisers can now target users more effectively using real-world actions, not just online activity.
Mobsta used SafeGraph Places data to power its TraffiQ platform for ad agencies. The platform helps agencies plan geo-contextual campaigns... with precise, up-to-date location data. Monthly SafeGraph data updates keep Mobsta’s analytics accurate and reliable. This accuracy builds trust with agency clients and supports business growth. Mobsta’s sales team saves time, and agencies now proactively reach out for campaign planning.
Talon used SafeGraph data to improve out-of-home (OOH) audience targeting. They needed more precise, up-to-date POI data to help brands... reach the right people and boost foot traffic. SafeGraph provided granular location data and accurate polygons, making it easier for Talon to segment audiences and respond quickly to client briefs. This led to faster response times and more effective OOH ad campaigns, helping brands drive both awareness and lower funnel actions like purchase intent.
Clear Channel Europe
- Marketing And Advertising
- Large
London, UK
Clear Channel Europe used SafeGraph Places data to improve its out-of-home advertising campaigns. The company needed better location and demographic... data for its RADAR planning platform. SafeGraph provided a global, accurate, and regularly updated POI dataset. This helped Clear Channel offer more targeted and effective ad placements. Campaign planners now use real-time insights to help advertisers make smarter media buying decisions.
Adomni used SafeGraph data to improve digital out-of-home (DOOH) campaign planning. Before SafeGraph, Adomni struggled with incomplete and slow-to-access POI... data. This made it hard to target audiences and slowed campaign launches. With SafeGraph’s geospatial data, Adomni can now offer brands more precise targeting and faster campaign setup. Their platform now supports 700,000+ screens in over 40 countries, helping brands reach targeted audiences with better data.
Spade used SafeGraph's POI data to improve fraud detection for card issuers. Before SafeGraph, Spade scraped up to 1 million... locations but needed broader, higher-quality data. SafeGraph provided access to millions of merchant locations and reliable, accurate data. This helped Spade enrich card transactions with location details, making fraud detection easier. Spade now supports card issuers with better data and more trust in transactions.
Plaid used SafeGraph’s Places dataset to improve transaction data clarity. Before, Plaid struggled with messy, unclear merchant and location data.... SafeGraph provided accurate merchant identification and location details. Now, Plaid matches about half of all card-present transactions to precise merchant locations. This upgrade boosts user confidence, enables better financial analysis, and reduces Plaid’s QA workload. Plaid’s apps now offer clearer, more useful financial insights.
Plaid used SafeGraph’s Places dataset to improve transaction data clarity. Before, Plaid struggled with messy, unclear merchant and location data.... SafeGraph provided accurate merchant identification and location info. Now, Plaid matches about half of all card-present transactions to precise merchant locations. This upgrade boosts user confidence, enables better financial analysis, and reduces Plaid’s QA workload. Plaid’s apps now offer clearer, more useful financial insights.
Spade used SafeGraph's POI data to improve fraud detection for card issuers. Before SafeGraph, Spade scraped up to 1 million... locations but needed broader, higher-quality data. SafeGraph provided access to millions of merchant locations and reliable, up-to-date information. This helped Spade enrich card transactions with accurate location data. As a result, Spade enabled card issuers to better detect fraud and personalize rewards programs.
Socially Determined
- Health, Wellness And Fitness
- Small
Washington, USA
Socially Determined uses SafeGraph data to identify social determinants of health at a hyper-local level. The company helps healthcare payers... and providers allocate resources more effectively. Their solution supports underserved populations by providing real-time location data. This approach aims to improve public health outcomes and make healthcare more equitable. SafeGraph’s data enables Socially Determined to deliver actionable social risk insights.
Socially Determined
- Health, Wellness And Fitness
- Small
Washington, USA
Socially Determined uses SafeGraph data to identify social determinants of health at a hyper-local level. The company helps healthcare payers... and providers see where to allocate resources for better public health. Their solution supports underserved populations by providing insights into local health risks. This approach aims to make healthcare more equitable and effective. Socially Determined’s work helps transform public health strategies using accurate location data.
Real Estate Case Studies and Customer Success Stories with SafeGraph
Avison Young
- Real Estate
- Large
Toronto, Canada
Avison Young uses SafeGraph data to help clients choose the best locations for offices, industrial sites, and retail stores. Their clients want... to know about access, nearby amenities, and local consumer reach. SafeGraph provides real-time location data for deeper market insights. This helps Avison Young make faster, more informed site selection decisions. The data supports better outcomes for commercial real estate projects.
Avison Young uses SafeGraph data to help clients choose the best locations for offices, retail, and industrial sites. Clients want to... know about access, nearby amenities, and local consumer reach. SafeGraph provides real-time, ground-level location data. This helps Avison Young give deeper insights for faster, better site selection decisions. The data supports clients in making informed commercial real estate choices.
Banking Case Studies and Customer Success Stories with SafeGraph
Retail banking industry
- Banking
- Very Large
SafeGraph data helps the retail banking industry choose better locations for new branches. Banks face tough competition and need to... be accessible to customers. Public data alone is not enough for smart site selection. SafeGraph provides detailed information about businesses and demographics in each area. This data supports more informed decisions and stronger customer engagement.
SafeGraph data helps the retail banking industry choose better locations for new branches. Banks face tough competition and need to... be accessible to customers. Public data alone is not enough for smart site selection. SafeGraph provides detailed information about businesses and demographics in each area. This data supports more informed decisions and helps banks stay competitive.
A public sector organization
- Government Administration
- Large
USA
A public sector organization used SafeGraph data to study walkability in US urban areas. They analyzed access to essential services... like hospitals, grocery stores, and public transport within walking distance. The research focused on identifying food deserts and areas with limited healthy food options. Insights from the data aimed to inform new policies and guide infrastructure development. The goal was to improve public health and make services more accessible.
A public sector organization
- Government Administration
- Large
USA
A public sector organization used SafeGraph data to study walkability in US urban areas. They analyzed which neighborhoods had essential... services like grocery stores, hospitals, and banks within walking distance. The research focused on identifying food deserts and areas with limited healthy food options. Insights from the data aimed to guide new policies and infrastructure investments. The goal was to improve public health and access to services.
Olvin
- Information Technology And Services
- Small
London, UK
Olvin used SafeGraph’s Geometry dataset to improve its store visit attribution model. Before SafeGraph, Olvin struggled with inaccurate and noisy... data that made store-level foot traffic insights impossible. SafeGraph provided accurate polygons and easy data integration, meeting Olvin’s needs for precision. This allowed Olvin to deliver granular, store-level insights to its retail customers. As a result, Olvin gained a competitive edge by offering predictive foot traffic analytics.
Olvin
- Information Technology And Services
- Small
London, UK
Olvin used SafeGraph's Places and Geometry data to improve its store visit attribution model. Before SafeGraph, Olvin struggled with inaccurate... and noisy data, making it hard to deliver precise store-level foot traffic insights. SafeGraph provided accurate polygons and easy-to-use data, enabling Olvin to offer granular, store-level analytics. This helped Olvin unlock new customer conversations and made it easier for clients to act on predictive foot traffic insights. The solution gave Olvin a clear competitive edge in retail analytics.
INRIX used SafeGraph Places data to enhance its Trips dataset for investors. The goal was to help investors analyze consumer... trends and supply chain activity using combined vehicle trip and POI data. This partnership allowed investors to spot changes in manufacturing and retail activity before they showed up in earnings reports. SafeGraph expanded its dataset to include more POIs for manufacturing and logistics. Investors now get faster, clearer insights for better investment decisions.
INRIX wanted to give investors better insights using vehicle trip data. They needed detailed geospatial data to connect trips to... real-world places. SafeGraph provided rich POI data, helping INRIX link vehicle movements to consumer and manufacturing trends. This partnership let investors spot changes in supply chain and consumer behavior faster. Now, investors can make smarter decisions using combined vehicle and POI data.
Retail Case Studies and Customer Success Stories with SafeGraph
MikMak
- Retail
- Medium
New York, USA
MikMak used SafeGraph data to improve the online-to-offline shopper journey. They gained up to 20% greater POI coverage and increased... confidence in sending shoppers to real-world locations. SafeGraph’s accurate and granular location data let MikMak add new retailers quickly and freed up internal resources. This helped MikMak optimize marketing spend and better understand shopper behavior across channels. The partnership enabled MikMak to scale solutions and enhance customer experiences for multichannel brands.
Food & Beverages Case Studies and Customer Success Stories with SafeGraph
Sysco
- Food & Beverages
- Very Large
Houston, USA
Sysco used SafeGraph Places data to track market and brand trends during COVID-19. The team needed up-to-date location data to... analyze the fast-changing foodservice industry. SafeGraph provided reliable POI data, helping Sysco identify business locations and brand relationships. Sysco used this data for weekly market analysis and to guide business strategy. The insights helped Sysco respond quickly to industry changes and deliver detailed reports to leadership.
Consumer Services Case Studies and Customer Success Stories with SafeGraph
Dosh
- Consumer Services
- Medium
Austin, USA
Dosh used SafeGraph Places data to improve its card-linked offer platform. The company needed accurate store location data to match... purchases and reward users. Data from card networks was often incomplete, missing up to 20% of locations. SafeGraph provided more complete and precise data, identifying 90 missing locations and 100 incorrect ones. This let Dosh onboard retailers faster, cut customer service contacts, and deliver a better user experience.
Other Industry Case Studies and Success Stories with SafeGraph
Sysco
- Food Services
- Very Large
Houston, USA
Sysco used SafeGraph Places data to track market and brand trends during COVID-19. The company faced challenges with fragmented and... outdated foodservice industry data. SafeGraph provided up-to-date POI data, helping Sysco analyze customer and operator activity weekly. Sysco used this data to identify brand-level demand changes and respond quickly to shifting market conditions. The insights helped Sysco deliver detailed reports and find new business opportunities.
