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Local Marketing Software 2022: A Complete Guide

Local Marketing is a marketing strategy that focuses on the target audience within a smaller geographical area. Audiences within that area are treated like a market segment. Local Marketing is also referred to as Neighborhood Marketing. Local Marketing tactics help in improved customer engagement and loyalty.

Learn how Local Marketing works and how to choose the right Local Marketing software.

Updated By Cuspera

Last updated: Mar 22, 2022

Top Software

BrightLocal

Local SEO Tools, Citation Building & Reputation ...

4.73

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BrightLocal Icon

BrightLocal

23.65
★★★★★
★★★★★
Local SEO Tools, Citation Building & Reputation ...

BrightLocal is a specialist local marketing platform that provides affordable local SEO and reputation management tools for search marketing agencies and SMBs. It helps to increase the visibility of business on the web and attract more local consumers.

BrightLocal integrates all local SEO tools into a single, reliable platform that has all your bases covered. It gathers all the local SEO data needed, such as organic traffic, maps, and search rankings as well as reports like Google Local audit, competitor benchmark, on-site SEO, and off-site SEO.

BrightLocal suite of tools provides all need to track your online presence and build awareness of your brand in the local search results. Through the help of Citation Tracker, Citation Builder, Reputation Manager, and Local Search Audit can ensure your local business or your client's businesses will be found by the relevant parties.

Testimonials

Joy Hawkins

Founder and Owner

Sterling Sky

BrightLocal Icon
Highlights
Top Processes : Rating and review management,Reputation management,White labeling
Top Features : SEO,Feedback surveys,Personalization

Vendor: BrightLocal

Company Size: 101-250

Financials: Private

uberall

Uberall: Location Marketing cloud

4.58

Read Reviews
uberall Icon

uberall

22.88
★★★★★
★★★★★
Uberall: Location Marketing cloud

Uberall is a digital location marketing solution that allows businesses to list all their locations online, boost local SEO, capture new customers and stay in touch with customers through social media and review sites from one cloud-based platform. It is designed to help businesses in the retail, finance, tourism, automotive and other industries manage customer engagement and conversion across multi-location stores.

It enables multi-location brands to easily manage search and discovery, engagement and conversion in real-time on all online platforms, mobile, voice and desktop — across websites. It gains insights into store location data and optimizes web pages based on search engine optimization (SEO) strategies.

It allows teams to track the company’s name, address, phone number, and other details across various sites including Yelp, Facebook, Google Maps, and Yellow Pages. uberall enables managers to monitor customers’ sentiments about different products and optimize the brand's online reputation. It lets businesses track brand mentions, modify spot duplicate entries, update outdated logos, and spot duplicate entries.

Testimonials

Kuider Akani

Global Chief Digital Officer

Yves Rocher

uberall Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Rating and review management
Top Features : Feedback surveys,SEO,Personalization

Vendor: Uberall

Company Size: 101-250

HQ Location: HussitenstraÃ?e 32-33, Berlin, Berlin 13355, DE

Financials: Series B

Vivial Marketing Platform

power of custom content with the reach of social media and the immediacy of text messaging

4.52

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Vivial Marketing Platform Icon

Vivial Marketing Platform

22.60
★★★★★
★★★★★
power of custom content with the reach of social media and the immediacy of text messaging

Vivial Marketing Platform is a Local Marketing Software. Vivial Marketing Platform, that offers omni-channel solutions proven to connect brands of all sizes with potential customers, while engaging with current customers.

Vivial Marketing Platform combines all the tools needed for an effective online, mobile and social marketing program into one platform. It creates and publishes custom content, promotes content through Facebook advertising, sends text messages to customers, requests and monitors online reviews, tracks Google rankings and monitors business listings all in one place.

Vivian helps in local search through SEO, directory optimization of online directories like Google, Yelp. It supports search engine marketing for search engines like Google, Yahoo and Bing so that businesses are discovered by consumers with ideal keywords.

Vivial Marketing Platform Icon
Highlights
Top Processes : Social media marketing,Digital marketing,Advertisement
Top Features : Dashboard,SEO,Personalization

Vendor: Vivial

Company Size: 501-1000

HQ Location: 160 Inverness Drive West, Suite 250 Englewood, CO 80112

Financials: Private

BirdEye

Online Review Management | Customer Review Software

4.79

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BirdEye Icon

BirdEye

23.93
★★★★★
★★★★★
Online Review Management | Customer Review Software

BirdEye is a customer experience platform designed for both Small Business and Enterprise to help enhance business, increase revenue and improve operations at scale. It helps the sales, marketing and the customer experience teams to create brand awareness on web, dominate search results, attract more reviews and track real-time review from the customers.

The tool offers a variety of ways to interact with the customers including webchats, messenger and social media platforms. The primary features of the software include Listings, Review management, review monitoring, surveys, Ticketing, Benchmarking and insights reporting.

Social media engagement allows businesses to resolve issues, track all the brand mentions, generate awareness for the brand and get new followers on sites like Twitter and Facebook.

Testimonials

Nic Seibert

Marketing & Guest Relations Director

Mountain Laurel Cabin Rentals

BirdEye Icon
Highlights
Top Processes : Rating and review management,Customer feedback management,Engagement management
Top Features : Feedback surveys,Dashboard,Ticketing

Vendor: Birdeye

Founded: 2012

Company Size: 251-500

HQ Location: 250 Cambridge Ave Suite 103 Palo Alto, CA 94306

Financials: Series B

SE Ranking

SEO analysis and promotion tools you need on-board

4.72

Read Reviews
SE Ranking Icon

SE Ranking

23.61
★★★★★
★★★★★
SEO analysis and promotion tools you need on-board

SE Ranking is an enterprise level Search Engine Optimization (SEO) and promotion tool designed for SEO agencies and online marketing teams to help optimize the webpages and increase clientele.

The cloud based platform primarily provides features like keyword rank tracking, competitor SEO/PPC research, Backlink exploration and monitoring, keyword suggestion tool, on-page checker, SEO checklist, website analysis, social media management, keyword grouper and API access. The tool also offers White Label and SEO reporting functionality which assists in insight generation.

The platform tracks the real-time positions of the webpage’s keywords in varied search engines. It also collects and provides visibility into competitors’ keywords and ads for paid and organic search.

Testimonials

Marie Sharapa

Head of Communication

OWOX BI

SE Ranking Icon
Highlights
Top Processes : White labeling,Social media management,Communication management
Top Features : SEO,SEM,White label

Vendor: SE Ranking

Company Size: 11-50

Financials: Private

OneUp

oneupapp.io - Schedule your Google My Business and social media ...

4.63

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OneUp Icon

OneUp

23.14
★★★★★
★★★★★
oneupapp.io - Schedule your Google My Business and social media ...

OneUp is a social media marketing platform the helps to schedule and automatically repeat the posts on Google My Business, Facebook, Twitter, Pinterest, and LinkedIn. It helps to acquire customers and improve digital and social presence.

OneUp helps to create categories to group accounts together, then organize and filter posts by those categories. It also helps to create as many categories as required to keep the posts organized and separated across different clients.

OneUp features include visually manage all the posts with the calendar view, schedule Google My Business posts to stand out in search results, upload and schedule multiple posts at once, automate posts via RSS feeds and so on.

OneUp Icon
Highlights
Top Processes : Social media management,Scheduling post to social media,Sending & publishing communications
Top Features : Auto scheduler & reminder,Personalization,Alerts: popups & Notifications

Vendor: OneUp

Company Size: 1-10

HQ Location: United States

Financials: Private

ReviewTrackers

Measure the Customer Experience

4.57

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ReviewTrackers Icon

ReviewTrackers

22.86
★★★★★
★★★★★
Measure the Customer Experience

ReviewTrackers is a customer feedback software that helps businesses transform the customer experience. It helps to increase local SEO rankings, analyze customer experience to make better business decisions, and drive results that impact revenue.

ReviewTrackers builds simple, helpful technology that bridges the gap between the brand and the customer. It enables businesses to understand the customers better, build more trust, and find the insights that move the business forward.

Its features include monitoring and analyzing reviews to build a strong online reputation, customer experience analytics, boost local SEO, and monitor employee, customer, and app store feedback.

ReviewTrackers Icon
Highlights
Top Processes : Rating and review management,Customer feedback management,Reputation management
Top Features : Alerts: popups & Notifications,Dashboard,Templates

Vendor: ReviewTrackers

Founded: 2012

Company Size: 51-100

HQ Location: 320 W Ohio Street, Suite 2W Chicago, IL 60654

Financials: Series B

Semrush

Online visibility management and content marketing SaaS platform

4.55

Read Reviews
Semrush Icon

Semrush

22.76
★★★★★
★★★★★
Online visibility management and content marketing SaaS platform

Semrush is a leading online visibility management software-as-a-service platform usable in eCommerce for enabling online sales and Enterprises with customer data with more than 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms. Semrush is a critical solution for all companies that are serious about online presence.

Semrush in numbers:

- Over 800 million unique domains were monitored for 142 geo databases

- Over 43 trillion backlinks

- 21 billion keywords

- Over 10 million users who have tried Semrush

Semrush features include Content PR, Market Research, SEO workflow that includes SEO Audit, Competitive intelligence, ideas for gaining traffic and a Paid Traffic feature that provides analytics and reports on various aspects such as competition analysis, ad keywords research and so on. The Social Media feature includes benchmarking of social performance.

Testimonials

Jigar Agrawal

SEO Specialist

freelance

Semrush Icon
Highlights
Top Processes : Content management,Advertisement,Social media management
Top Features : SEO,SEM,Dashboard

Vendor: Semrush

Founded: 2008

Company Size: 501-1000

HQ Location: SEMrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199

Financials: Private

Unamo SEO

Search Engine Optimization - Unamo

4.50

Read Reviews
Unamo SEO Icon

Unamo SEO

22.50
★★★★★
★★★★★
Search Engine Optimization - Unamo

Unamo SEO is a cloud-based search engine optimization (SEO) platform that is designed to measure, analyze and learn to improve a website's visibility. It is an advanced SEO performance tracking and analytics suite. It helps to protect the brand's reputation, promote content to the right audience, conduct competitor research, and acquire new clients.

It offers SEO monitoring, conversion web analytics, social media monitoring services among others, enabling businesses to gain traffic, analyze social media data in one place and improve conversion rates. It helps users analyze keyword rankings and backlinks, generate reports and analyze website optimization issues.

Some of its features include monitoring daily progress with actionable and accurate SEO insights, effective landing pages, analyzing keywords effectively by assigning them to groups based on any criteria, map keywords to specific landing pages, monitor how they perform and create a list of per-page recommendations to improve their relevance for the users, keywords that define niche market to discover and track industry domains with pinpoint relevancy, deep analytics, SERP screenshots, reports and alerts, bulk uploads, and more.

Testimonials

Simon Van Kesteren

Online Marketer

House of Einstein

Unamo SEO Icon
Highlights
Top Processes : White labeling,Content management,Campaign monitoring
Top Features : SEO,Alerts: popups & Notifications,Landing page

Vendor: Unamo

Company Size: NA

HQ Location: Koszykowa 61 Warsaw, Poland 00-667

Financials: Seed

UpCity

Find Great Digital Marketing Service Providers

4.42

Read Reviews
UpCity Icon

UpCity

22.08
★★★★★
★★★★★
Find Great Digital Marketing Service Providers

UpCity is an online marketplace that empowers successful relationships between businesses and marketing service providers by providing transparent, trustworthy information. It helps to enter new markets and acquire customers.

UpCity offers customized solutions to help scale business at any stage. Businesses come to the UpCity Marketplace to find service providers they can trust. Connecting to the UpCity marketplace helps to build reputation, grow business, and increase recommend ability. Its agency software is an all-in-one reporting and workflow management software that allows to build dashboards, manage tasks, and schedule reports to efficiently scale the agency. Its SEO services are available as a white label option for companies looking to take their digital marketing efforts to the next level.

Some of its features include finding curated professionals, automate reporting processes, agency growth engine, and many more.

Testimonials

Cullie Burris

Founder

Double Up Digital

UpCity Icon
Highlights
Top Processes : Digital marketing,Advertisement,Content management
Top Features : SEO,Personalization,SEM

Vendor: Upcity

Founded: 2009

Company Size: 11-50

HQ Location: 445 North Wells Street, Suite 401, Chicago, IL 60654

Financials: Series B

Show More

What is Local Marketing?

Local Marketing

Local Marketing is a marketing method that focuses on marketing strategy and implementation on one or more target audiences physically located within small geographical areas, the audience in each such area being treated as a separate marketing target. It is also popularly known as Neighborhood Marketing.

In Local Marketing, promotional messages are created and published to cater specifically to a local audience, and not to a mass market. The crux in Local Marketing is how well the marketer can ‘know’ the locality, its people, and their needs and wants. Messaging is apt to highlight, explicitly or subtly, that the business is “from the neighborhood”, implying that this makes it better placed for value delivery to its audience, as also appealing to people’s sense of belongingness. A common enough example of Local Marketing would be a local restaurant’s menu leaflets inserted into household letterboxes or included in the daily newspaper run.

Local Marketing is deployed through email, SMS, localized search, and other online ads, leaflets, and advertisements in neighborhood newspapers. Presence in local events, sponsorships, coupons, purchasing local outdoor ad space, and festive offers are also favored local marketing methods.

Single store owners and individual outlets of small business chains typically employ local marketing techniques to boost their sales. Franchised businesses associated with big brands also make use of this technique to attract local audiences. They employ this form of marketing to not only attract and acquire new customers but also to drive repeat sales at regular intervals.

Local Marketing tactics must - and usually do - vary from neighborhood to neighborhood even for the same business, based on socio-economic factors, demographic footprints, and purchasing power.

Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location.

R J

Russ Jones

Search Scientist Moz

While it is relatively easy for single-store owners to personalize relationships in a limited geography, it is challenging for big brands with large footprints and a centralized command to maintain their brand image and yet localize messaging for consumers in keeping with the geo-social specifics. It is hardly possible to create such detailed publicity material and engage in content publishing if attempted manually. To overcome this limitation, Local Marketing Software is used to automate the whole process.

Small businesses operating in limited geography find it challenging to compete against big brands’ deep pockets and seemingly endless resources or to even branch out to other locations for higher revenue. Survival for such businesses hinges on the effective use of Local Marketing to create and disseminate appropriate messaging to attract new customers. The aim is to nudge and guide the local target audience to conversion as customers. Thereafter, delivering customer satisfaction becomes the key to enjoying further sales, including cross-selling and/or upselling.

“U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020” - Research firm BIA/Kelsey, in a report on US Advertising Forecast for 2019:

Benefits of Local Marketing Software

Local marketing software enables marketers to design campaigns even without skills or knowledge in graphic design or digital marketing. It empowers them to create mails, email campaigns, print collaterals, social media campaigns, and to develop landing pages for their local traffic.

Similarly, big brands can benefit by creating templates for local users, which improves efficiency and reduces costs. The whole campaign can be controlled and managed from the corporate office. With the use of analytics, they can generate reports to monitor the performance of the campaigns. Using templates, they maintain consistency in the quality of the campaign material by allowing the addition of local flavors while still not diluting the brand message.

Accurate and automated listing distribution, better landing page development, and optimization - all can lead to improved search engine rankings.

Benefits of Local Marketing Software

Using specialized software for local marketing allows for closer, more nuanced campaigns at much higher cost-effectiveness. Merging this with search utility parameters helps in real-time promotion with rapidly evolving “near me/you” suggestions.

Who are the Users of Local Marketing Software?

End users can be categorized into three broad segments, viz., local marketers - brick and mortar businesses that every neighborhood has in a town or city, big businesses with branches in local geography such as Woolworth, and big brands with a countrywide or even international footprint like Starbucks.

It can be used as a tool by pretty much every industry vertical that has business interests in the retail segment to reach out to hyperlocal to target customers.

Key Features of Local Marketing Software

Local Marketing Software helps automate the tasks to be accomplished for local marketing. As a business tool, the software is often an enabler and not just an efficiency enhancer for local marketing. Typical components are the following:

Listing Management

Any successful campaign depends on the ease of availability of clean, accurate, and consistent data for listing. The key to drive high rankings in search engines - which will ensure that online searchers find you faster - is to be able to supply as much information as possible in the form of a name, brand, product description, categories, pricing band, payment mode, coupons, special offers, images of products, operating hours of the store, services provided, etc. This is enabled through Listing Management.

Listing Distribution

Such listings are to be shared with search engines, relevant online directories, social media platforms. Listing Distribution enables this.

Local SEO

Proper Listing Management with optimized location data will maximize the benefit derived from Search Engine Optimization.

Key Features of Local Marketing Software

Local Landing Pages

Local Landing Pages are the first touchpoint for consumers, where they access relevant and detailed local information. The pages get localized for each consumer by requiring location data, usually, the names of the city and the state.

Other components of Local Marketing Software are used thus:

Optimize the local content for Mobile and Social Media platform

Reputation Management module to constantly encourage customers to rate and review.

  • Social Media Management for regular social media postings, market surveys, and social media campaigns

Modules

An ideal Local Marketing Software Suite would include all or any of the following Modules:

  • Search Engine Optimization
  • Web Presence
  • Display Advertising
  • Online Market Analytics
  • Lead Conversion
  • Communication Management modules for Email and Chat

Reputation Management module for rating and review management

  • Ability to store catalogs
  • Online maps and GPS System
  • Mobile Optimization
  • Reports and Dashboard

Google is the biggest house on the local block; Google comprises both risk and tremendous opportunity for local businesses and their marketers.

M E

Miriam Ellis

Solas Web Design

All these modules deployed together or in parts in a phased manner depending upon the business needs can completely revolutionize the way one does Local Marketing.

While the above-mentioned components would form the basis of software adoption by individual store owners, the big brands do it a little differently for their own locations or franchisee locations. They do not allow the franchisee locations to create their own localized content on the whole, for fear of diluting the brand message. The software provides them with templates to localize their messaging for individual markets. Brands enable their franchisee partners with such templates to align localized messaging with brand messaging. They also provide content management tools to store and organize text, pictures, animations, videos, and creative content.

This software acts as an enabler for the local marketer to run print advertisements, digital signage, digital marketing campaigns. It assists users to prepare reports for particular needs, customized workflows, and scheduling features. The scheduling feature helps the local marketer to sequence and schedule their posts on several social media platforms.

AI in Local Marketing Software

Recent and ongoing advances in Artificial Intelligence will be reflected in Local Marketing applications as well and will be seen to play significant roles in further ‘humanizing’ their working. For example, such tools are likely to mainstream the inclusion of voice optimization. Use of Virtual Assistants like Alexa, Cortana, Siri through voice command has led to major growth in the voice activation space. Consumers will soon use voice prompts to engage in searches rather than typing them and hence it is just a matter of time that the software stack will have to undergo changes to adapt voice optimization to recognize all kinds of local languages, dialects, pronunciations, and phonetics in order to come up with best search results.

The local algorithm has always been based on relevance, prominence, and proximity.

M B

Mary Bowling

Renowned local SEO Expert

Some of the emerging trends in the Local Marketing segment include Google My Business which is emerging as a testbed for organizations wanting to get initiated into this space. Facebook recommendations are being taken seriously and this has a direct influence on the buying process. With the continuing increase in the density of mobile phones, it is imperative to have content optimized for mobile phones. Accuracy of locations is also a key parameter. Expect to see soon how specialized software enables the expert management of all these and more in local marketing.

How to Choose Right Local Marketing Software

The first thing to do before deciding on buying a Local Marketing Software, it has to be said, is to firm up the local business strategy and identify the goals to be achieved. Once that is done, it is important to set up key performance indicators to measure them. This will drive the buying process and help decide which modules/ features would be instrumental in achieving the desired goals.

It always helps to seek a product demonstration to get a good sense of the performance of the system. It not only gives you a firsthand experience that would help you incorporate it into your goal plans, but also helps you assess more accurately if it would serve your intended purpose in achieving these goals.

Major factors that need to be considered to choose the right-fit software

Size of the Business

The store can be local or hyperlocal or can be part of a larger chain. The choice of software varies depending on the size of the business. Some of the Local Marketing Software are specialized for SMB - like ThriveHive and ReachLocal. In the case of larger chains, it is important to assess whether their existing marketing automation and SEO tools support local marketing. Workflow and permissions mechanism must ensure smooth working between corporate and local offices

Point Products or All-in-one Platform

The Local Marketing strategy involves multiple things - localized website, local SEO, mobile-friendly sites, local listing, and many more. There are several point products that specialize in specific areas like local SEO or local listings. Products like BrightLocal focus on local SEO, MatchCraft Advantage is specialized in local SEM. On the other hand, all-in-one platforms like ReachLocal and ThriveHive provide a host of capabilities. Depending on your marketing strategy, you can choose either a set of best of breed point products or all-in-one platforms.

Localization

Since Local Marketing is all about local businesses, it is important that the software provides extensive localization support around language, currency, and local directory listing.

Feature Set

It is important to assess the features of the software and its proven abilities in the market before making buying decisions. Features like local SEO, mobile-friendly, localized websites, local SEM, community management, social media support, reviews and reputation management are some of the critical abilities to assess. Optimization of content to mobile and social media platforms is an important feature. The software should support a flexible and reliable reporting structure.

Ease of Use

This is imperative for all the software that needs to cater to SMB. It should have simple install, deploy models. It should also be easy to use without extensive technical support and also easy to customize. Users should be able to create content either through templates or through self-designs with minimal effort.

Integrations

The product should support the necessary integrations. Specifically, if you choose point products, then they should integrate with other eco-system applications like CRM and automation tools.

Cloud or On-Premise

Before buying the software, it is important that the local marketer - or her organization - decides whether they want to use this tool as an off-the-shelf product, implemented on-premise, or as a hosted service, implemented as a cloud-based solution. Small and medium enterprises may elect to go the cloud-based model route, while large enterprises are likely to opt for the on-premise model. The cloud-based model would be subscription-based, at a monthly fee, and frees the subscription holders from worrying about necessary hardware, maintenance, management skills, etc. On the other hand, if the on-premise model is chosen, then, more than anything else, it would require that the organization has the wherewithal to acquire and maintain the right kind of skill sets in-house to make the implementation a success.

More broadly, when shopping for Local Marketing Automation, seek answers to these questions: Is onboarding to this platform going to help you create better Segmentation of your customer base? Will you be able to choose and use the best Media platform to reach out to your customer base? Will it ease the process of creating Messaging to your target customers and help them to generate more revenue? Lastly, is there a Measurement tool to evaluate marketing campaigns and rate the results?

ROI of Local Marketing Software

Individual stores and big brands would differ in the yardsticks they use to measure ROI, and hence, there is no single formula to arrive at a number. But as a general principle, ROI would be measured by cost savings and an increase in revenue due to the implementation and use of the software. In order to quantify these two variables, several parameters relevant to each business can be considered in combination. Below are some parameters that can be considered:

  • Time and Wages of the Design Team
  • Local Marketer Costs
  • Agency fee for the distribution
  • Storage fee
  • Time taken to deploy and run a campaign
  • Increased asset creation – creating multiple and localized messaging out of one design template
  • Spike in Online Conversions
  • Better response rates
  • Customer Reach
  • Better margins at same value points
  • Repeat purchases
  • Upsell and Cross-sell opportunities
  • Asset Utilization
  • Asset Performance – Tracking and monitoring of the campaigns
  • User Behavior Pattern- Frequency of login, interest in campaigns, location, time, etc
  • Campaign Status – Feedback mechanism

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69 Local Marketing Software

BrightLocal

Local SEO Tools, Citation Building & Reputation ...

4.73

Read Reviews
BrightLocal Icon

BrightLocal

4.73
★★★★★
★★★★★
Local SEO Tools, Citation Building & Reputation ...

BrightLocal is a specialist local marketing platform that provides affordable local SEO and reputation management tools for search marketing agencies and SMBs. It helps to increase the visibility of business on the web and attract more local consumers.

Highlights
Top Business Usecases : Rating and review management,Reputation management,White labeling
Top Features : SEO,Feedback surveys,Personalization
BrightLocal Icon

Vendor: BrightLocal

Company Size: 101-250

Financials: Private

Store Locator Platforms

Storemapper | Store Locator Platforms

4.68

Read Reviews
Store Locator Platforms Icon

Store Locator Platforms

4.68
★★★★★
★★★★★
Storemapper | Store Locator Platforms
Highlights
Top Business Usecases : Knowledge management,Training & onboarding,Engaging and following up
Top Features : Widgets
Store Locator Platforms Icon

Vendor: SureSwift Capital

Company Size: 51-100

HQ Location: 5201 Eden Ave, Suite 300 , Edina, MN 55436, US

Financials: Private

Bullseye Store Locator

Store Locator Software - Bullseye Locations

4.64

Read Reviews
Bullseye Store Locator Icon

Bullseye Store Locator

4.64
★★★★★
★★★★★
Store Locator Software - Bullseye Locations
Highlights
Top Business Usecases : Lead management,Communication management,Engagement management
Top Features : Landing page,Widgets,Templates
Bullseye Store Locator Icon

Vendor: Bullseye Solutions Group

Company Size: 1-10

HQ Location: 3121 US Highway 22, Somerville, New Jersey 08876, US

Mapply

Mapply - Simple Store or Dealer Locator Software

4.63

Read Reviews
Mapply Icon

Mapply

4.63
★★★★★
★★★★★
Mapply - Simple Store or Dealer Locator Software
Highlights
Top Business Usecases : Contract management,Sales document management,Advertisement
Mapply Icon

Vendor: Bold Commerce

Company Size: 251-500

HQ Location: 50 Fultz Blvd, Winnipeg, MB R3Y 0L6, CA

Financials: Series A

StoreRocket

Store Locator Software Features - StoreRocket

4.62

Read Reviews
StoreRocket Icon

StoreRocket

4.62
★★★★★
★★★★★
Store Locator Software Features - StoreRocket
Highlights
Top Business Usecases : Helpdesk management,Engagement management,Funnel analysis
Top Features : Widgets
StoreRocket Icon

Vendor: StoreRocket

Company Size: NA

HQ Location: New York, United States

uberall

Uberall: Location Marketing cloud

4.58

Read Reviews
uberall Icon

uberall

4.58
★★★★★
★★★★★
Uberall: Location Marketing cloud

Uberall is a digital location marketing solution that allows businesses to list all their locations online, boost local SEO, capture new customers and stay in touch with customers through social media and review sites from one cloud-based platform. It is designed to help businesses in the retail, finance, tourism, automotive and other industries manage customer engagement and conversion across multi-location stores.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Rating and review management
Top Features : Feedback surveys,SEO,Personalization
uberall Icon

Vendor: Uberall

Company Size: 101-250

HQ Location: HussitenstraÃ?e 32-33, Berlin, Berlin 13355, DE

Financials: Series B

Store Locator Widgets

Store Locator Software - StoreLocatorWidgets.com

4.57

Read Reviews
Store Locator Widgets Icon

Store Locator Widgets

4.57
★★★★★
★★★★★
Store Locator Software - StoreLocatorWidgets.com
Highlights
Top Business Usecases : Training & onboarding,Rating and review management,White labeling
Top Features : Widgets
Store Locator Widgets Icon

Vendor: StoreLocatorWidgets

Company Size: 2-10

HQ Location: 43 Bedford Street, London, WC2E 9HA, GB

Financials: NA

Google My Business

Google My Business – Drive Customer Engagement on Google

4.54

Read Reviews
Google My Business Icon

Google My Business

4.54
★★★★★
★★★★★
Google My Business – Drive Customer Engagement on Google
Highlights
Top Business Usecases : Advertisement,Rating and review management,Engagement management
Top Features : SEO,Dashboard,Personalization
Google My Business Icon

Vendor: Google

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Crowdin

Localization Management Platform for agile teams | Crowdin

4.54

Read Reviews
Crowdin Icon

Crowdin

4.54
★★★★★
★★★★★
Localization Management Platform for agile teams | Crowdin
Highlights
Top Business Usecases : Workflow management,Helpdesk management,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Calculator
Crowdin Icon

Vendor: Crowdin

Company Size: 11-50

HQ Location: Shashkevycha, 3, Ternopil', Ternopil'ska 46000, UA

Financials: Private

Storepoint

Store Locator Software and App For Websites

4.54

Read Reviews
Storepoint Icon

Storepoint

4.54
★★★★★
★★★★★
Store Locator Software and App For Websites
Highlights
Top Business Usecases : Advertisement,Tracking & monitoring communications,Communication management
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Vendor: Storepoint

Company Size: 2-10

HQ Location: Queen West, Toronto, Ontario CA

Vivial Marketing Platform

power of custom content with the reach of social media and the immediacy of text messaging

4.52

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Vivial Marketing Platform

4.52
★★★★★
★★★★★
power of custom content with the reach of social media and the immediacy of text messaging

Vivial Marketing Platform is a Local Marketing Software. Vivial Marketing Platform, that offers omni-channel solutions proven to connect brands of all sizes with potential customers, while engaging with current customers.

Highlights
Top Business Usecases : Social media marketing,Digital marketing,Advertisement
Top Features : Dashboard,SEO,Personalization
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Vendor: Vivial

Company Size: 501-1000

HQ Location: 160 Inverness Drive West, Suite 250 Englewood, CO 80112

Financials: Private

Synup

Unlock the power of local marketing

4.50

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Synup

4.50
★★★★★
★★★★★
Unlock the power of local marketing
Highlights
Top Business Usecases : Reputation management,Rating and review management,Engagement management
Top Features : SEO,Dashboard,White label
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Vendor: Synup

Company Size: 101-250

Financials: Series A

BirdEye

Online Review Management | Customer Review Software

4.79

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BirdEye

4.79
★★★★★
★★★★★
Online Review Management | Customer Review Software

BirdEye is a customer experience platform designed for both Small Business and Enterprise to help enhance business, increase revenue and improve operations at scale. It helps the sales, marketing and the customer experience teams to create brand awareness on web, dominate search results, attract more reviews and track real-time review from the customers.

Highlights
Top Business Usecases : Rating and review management,Customer feedback management,Engagement management
Top Features : Feedback surveys,Dashboard,Ticketing
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Vendor: Birdeye

Founded: 2012

Company Size: 251-500

HQ Location: 250 Cambridge Ave Suite 103 Palo Alto, CA 94306

Financials: Series B

SE Ranking

SEO analysis and promotion tools you need on-board

4.72

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SE Ranking

4.72
★★★★★
★★★★★
SEO analysis and promotion tools you need on-board

SE Ranking is an enterprise level Search Engine Optimization (SEO) and promotion tool designed for SEO agencies and online marketing teams to help optimize the webpages and increase clientele.

Highlights
Top Business Usecases : White labeling,Social media management,Communication management
Top Features : SEO,SEM,White label
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Vendor: SE Ranking

Company Size: 11-50

Financials: Private

OneUp

oneupapp.io - Schedule your Google My Business and social media ...

4.63

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OneUp

4.63
★★★★★
★★★★★
oneupapp.io - Schedule your Google My Business and social media ...

OneUp is a social media marketing platform the helps to schedule and automatically repeat the posts on Google My Business, Facebook, Twitter, Pinterest, and LinkedIn. It helps to acquire customers and improve digital and social presence.

Highlights
Top Business Usecases : Social media management,Scheduling post to social media,Sending & publishing communications
Top Features : Auto scheduler & reminder,Personalization,Alerts: popups & Notifications
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Vendor: OneUp

Company Size: 1-10

HQ Location: United States

Financials: Private

ReviewTrackers

Measure the Customer Experience

4.57

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ReviewTrackers

4.57
★★★★★
★★★★★
Measure the Customer Experience

ReviewTrackers is a customer feedback software that helps businesses transform the customer experience. It helps to increase local SEO rankings, analyze customer experience to make better business decisions, and drive results that impact revenue.

Highlights
Top Business Usecases : Rating and review management,Customer feedback management,Reputation management
Top Features : Alerts: popups & Notifications,Dashboard,Templates
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Vendor: ReviewTrackers

Founded: 2012

Company Size: 51-100

HQ Location: 320 W Ohio Street, Suite 2W Chicago, IL 60654

Financials: Series B

Semrush

Online visibility management and content marketing SaaS platform

4.55

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Semrush

4.55
★★★★★
★★★★★
Online visibility management and content marketing SaaS platform

Semrush is a leading online visibility management software-as-a-service platform usable in eCommerce for enabling online sales and Enterprises with customer data with more than 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms. Semrush is a critical solution for all companies that are serious about online presence.

Highlights
Top Business Usecases : Content management,Advertisement,Social media management
Top Features : SEO,SEM,Dashboard
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Vendor: Semrush

Founded: 2008

Company Size: 501-1000

HQ Location: SEMrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199

Financials: Private

Unamo SEO

Search Engine Optimization - Unamo

4.50

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Unamo SEO

4.50
★★★★★
★★★★★
Search Engine Optimization - Unamo

Unamo SEO is a cloud-based search engine optimization (SEO) platform that is designed to measure, analyze and learn to improve a website's visibility. It is an advanced SEO performance tracking and analytics suite. It helps to protect the brand's reputation, promote content to the right audience, conduct competitor research, and acquire new clients.

Highlights
Top Business Usecases : White labeling,Content management,Campaign monitoring
Top Features : SEO,Alerts: popups & Notifications,Landing page
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Vendor: Unamo

Company Size: NA

HQ Location: Koszykowa 61 Warsaw, Poland 00-667

Financials: Seed

UpCity

Find Great Digital Marketing Service Providers

4.42

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UpCity

4.42
★★★★★
★★★★★
Find Great Digital Marketing Service Providers

UpCity is an online marketplace that empowers successful relationships between businesses and marketing service providers by providing transparent, trustworthy information. It helps to enter new markets and acquire customers.

Highlights
Top Business Usecases : Digital marketing,Advertisement,Content management
Top Features : SEO,Personalization,SEM
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Vendor: Upcity

Founded: 2009

Company Size: 11-50

HQ Location: 445 North Wells Street, Suite 401, Chicago, IL 60654

Financials: Series B

Vendasta Platform

Vendasta | The white-label platform for companies selling

4.40

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Vendasta Platform

4.40
★★★★★
★★★★★
Vendasta | The white-label platform for companies selling

Vendasta is a white label marketing, sales and CRM platform for companies that sell digital products and services to small and medium businesses worldwide. It helps to acquire customers and improve digital and social presence.

Highlights
Top Business Usecases : White labeling,Social media management,Engagement management
Top Features : White label,Personalization,Dashboard
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Vendor: Vendasta

HQ Location: 405 220 3rd Avenue S, Saskatoon, Saskatchewan S7K 1M1, CA

Authoritylabs

AuthorityLabs: SEO Software for Search Engine Ranking Reports

4.36

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Authoritylabs

4.36
★★★★★
★★★★★
AuthorityLabs: SEO Software for Search Engine Ranking Reports

Authoritylabs is an SEO Rank tracking software that can be used by Marketing teams from Enterprises and businesses of all sizes and industries.

Highlights
Top Business Usecases : Communication management,Lead tracking,Digital marketing
Top Features : SEO,Dashboard,Live monitoring
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Vendor: Authoritylabs

Founded: 2008

Company Size: 11-50

HQ Location: 311 S WACKER DRIVE 41ST FLOOR CHICAGO, IL 60606

Financials: M&A

Chatmeter Platform

Local listing, review, and social media management for the multi-location brand and agency

4.33

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Chatmeter Platform

4.33
★★★★★
★★★★★
Local listing, review, and social media management for the multi-location brand and agency

Chatmeter a location expert is an all-in-one SEO management software that helps multi-location brands and agencies stay in control of every location. It helps to acquire customers and improve digital and social presence.

Highlights
Top Business Usecases : Social media management,Rating and review management,Reputation management
Top Features : SEO,Dashboard,Alerts: popups & Notifications
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Vendor: Chatmeter

Company Size: 51-100

HQ Location: 225 Broadway, Suite 1700, San Diego, CA 92101, US

Financials: Series A

Reputation.com

Experience Management Platform for listening, understanding and taking action.

4.31

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Reputation.com

4.31
★★★★★
★★★★★
Experience Management Platform for listening, understanding and taking action.

Reputation.com is a cloud-based reputation management solution designed to help multi-location businesses monitor and improve online ratings, reviews, customer experience, traffic, and more. It comes with a centralized dashboard, which enables companies to collect data from multiple sources and provides a 360-degree view of online as well as offline reputation.

Highlights
Top Business Usecases : Reputation management,Rating and review management,Social media management
Top Features : Feedback surveys,Dashboard,Personalization
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Vendor: Reputation

Founded: 2006

Company Size: 251-500

HQ Location: 2100 Copenhagen, Denmark Denmark

Financials: Series D

SproutLoud

Through-Channel Marketing Automation Platform

4.26

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SproutLoud

4.26
★★★★★
★★★★★
Through-Channel Marketing Automation Platform

SproutLoud is a Marketing Resource Management platform that increases speed to market, partner participation and Brand compliance across the Reseller network. It handles campaign management for local Resellers, and creates workflows for Brand management. It can be deployed in industries such as Manufacturing, Insurance / Finance, Travel / Hospitality, Retail and more.

Highlights
Top Business Usecases : Channel marketing,Social media management,Social media analytics
Top Features : Dashboard,Templates,SEM
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Vendor: SproutLoud Media Networks

Company Size: 101-250

HQ Location: 15431 SW 14th Street, Sunrise, FL 33326, US

Financials: Private