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BrightLocal: Use-Cases, Insights and Reviews | 2024 Cuspera

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(5518)

BrightLocal: Local SEO Tools, Citation Building & Reputation ...

AI Powered

BrightLocal Overview

BrightLocal is an all-in-one local SEO, citations, and review management tool. Thousands of agencies and businesses use it for improved local marketing results.

Use Cases

Customers recommend Rating And Review Management, Reputation Management, White Labeling, as the business use cases that they have been most satisfied with while using BrightLocal.

Other use cases:

Social Media Management
Customer Feedback Management
Communication Management
Advertisement
Engagement Management
Content Management
Digital Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using BrightLocal.

Other priorities:

Improve Digital And Social Presence
Enhance Customer Relationships
Increase Sales & Revenue
Build Brand Awareness
Grow Market Share
Improve ROI
Establish Thought Leadership
Scale Best Practices
Improve Brand Engagement
Launch New Products
Improve Internal Communications
Improve Consistency
Improve Efficiency
Improve Visibility

See all business priorities See less business priorities

BrightLocal Use-Cases and Business Priorities: Customer Satisfaction Data

BrightLocal works with different mediums / channels such as Social Media,

BrightLocal's features include SEO, Feedback Surveys, Personalization, etc.

Reviews

"The BrightLocal SEO checkup report is a heaven send for local search agencies. The information is easy to understand for clients and goes deep enough to give my team actionable data in a fraction of the time it would take manually." - Nielson Hall

BrightLocal, Moz Local, Google My Business, Rio SEO, Synup, etc., all belong to a category of solutions that help Local Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for BrightLocal

Top Industries

Marketing and Advertising
Internet
Health, Wellness and Fitness

Popular in

Small Business
Mid Market
Large Enterprise

BrightLocal is popular in Marketing And Advertising, Internet, and Health, Wellness And Fitness and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on BrightLocal Use Cases

How can BrightLocal optimize your Rating And Review Management Workflow?

BrightLocal provides tools for managing online reviews, tracking local search rankings, and monitoring citations. It includes features for generating, monitoring, and responding to reviews across multiple platforms, as well as tools for building and managing citations. The platform lacks a pop-up feature to include reviews on a client's website.

"...Being able to monitor online reviews across dozens of review websites...." Peer review by Gary Shouldis, Founder & CEO, 3Bug Media

What solutions does BrightLocal provide for Reputation Management?

BrightLocal offers comprehensive reputation management capabilities. These features allow users to monitor online reviews across multiple platforms, generate new reviews, and respond to existing ones. BrightLocal’s reputation management solution lacks the ability to directly send review requests to customers.

"...That s why our tool unites the key elements to rank well in local search, including Reputation Management, Rank Tracking, and Local SEO Company Audit. ..." Is Building Citations Still Important to Local SEO?

What solutions does BrightLocal provide for White Labeling?

BrightLocal offers white labeling capabilities for various features, including reports, dashboards, and automated reporting. This enables users to present information to clients in a branded format. However, users cannot attach their own subdomain to the client portal, which may limit branding options.

"...BrightLocal's tools and services allow me to keep track of how my SEO client's are doing and allow me to share that with them with white-labeled reports...." Peer review by Patrick P, Lead Digital Marketing Specialist, Marketing and Advertising

How does BrightLocal address your Social Media Management Challenges?

BrightLocal provides dashboards for tracking social engagement and analytics. It incorporates social media reports into its comprehensive local marketing dashboard. BrightLocal also integrates with social media systems and offers social media management expertise.

"...This growing business employs 55 staff to service over 200 clients, implementing SEO tactics to help increase traffic, developing and promoting content, managing social media, and ensuring their clients have the best possible online reputations...." Case Study Big Leap

Why is BrightLocal the best choice for Customer Feedback Management?

BrightLocal provides tools for managing customer feedback through its Reputation Manager platform. This platform enables businesses to track, respond to, and analyze customer feedback across various online channels. BrightLocal also offers resources for businesses to understand customer feedback trends and best practices for responding to reviews. BrightLocal's capabilities are primarily focused on managing online reviews, with limited features for collecting feedback directly from customers.

"...Marketers use the term social proof to refer to any feedback that your customers provide that is publicly visible...." Residential Pavers: Marketing to Turn Prospects into Promoters

48+ more Business Use Cases

41 buyers and buying teams have used Cuspera to assess how well BrightLocal solved their Local Marketing needs. Cuspera uses 5518 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Local Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Nielson Hall Head of SEO iProspect	The BrightLocal SEO checkup report is a heaven send for local search agencies. The information is easy to understand for clients and goes deep enough to give my team actionable data in a fraction of the time it would take manually. Testimonial By Nielson Hall
Linda Buquet Google Specialist Catalyst eMarketing	I would and do recommend BrightLocal as a strong tool for anyone who is serious about local search. Having them on your side is like having a full-time local SEO staff. Testimonial By Linda Buquet
Alicia Hardy Director of Digital Marketing Vortala Digital	BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. Testimonial By Alicia Hardy

CUSTOMERS	TESTIMONIALS
Nielson Hall Head of SEO iProspect	The BrightLocal SEO checkup report is a heaven send for local search agencies. The information is easy to understand for clients and goes deep enough to give my team actionable data in a fraction of the time it would take manually. Testimonial By Nielson Hall
Linda Buquet Google Specialist Catalyst eMarketing	I would and do recommend BrightLocal as a strong tool for anyone who is serious about local search. Having them on your side is like having a full-time local SEO staff. Testimonial By Linda Buquet
Alicia Hardy Director of Digital Marketing Vortala Digital	BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. Testimonial By Alicia Hardy

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Blue Corona Marketing and Advertising	Marketing and Advertising	Case Study Blue Corona How Blue Corona, an industry-leading agency reduced their annual citation spend by 79% with BrightLocal Read More
ClikTru Marketing and Advertising	Marketing and Advertising	Case Study ClikTru How ClikTru, an SEO agency doubled their client base with BrightLocal Read More
Big Leap Marketing and Advertising	Marketing and Advertising	Case Study Big Leap How Big Leap, a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations Read More

Video

BrightLocal Academy Course: Google Analytics 4: Essentials for Local SEO (Promo)

Video Thumbnail

Frequently Asked Questions(FAQ)

for BrightLocal

What is BrightLocal?

BrightLocal is a specialist local marketing platform that provides affordable local SEO and reputation management tools for search marketing agencies and SMBs. It helps to increase the visibility of business on the web and attract more local consumers.

BrightLocal integrates all local SEO tools into a single, reliable platform that has all your bases covered. It gathers all the local SEO data needed, such as organic traffic, maps, and search rankings as well as reports like Google Local audit, competitor benchmark, on-site SEO, and off-site SEO.

BrightLocal suite of tools provides all need to track your online presence and build awareness of your brand in the local search results. Through the help of Citation Tracker, Citation Builder, Reputation Manager, and Local Search Audit can ensure your local business or your client's businesses will be found by the relevant parties.

What is BrightLocal used for?

BrightLocal is a Local Marketing Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Rating And Review Management, Reputation Management and White Labeling .

What are the top features of BrightLocal?

SEO, Feedback surveys and Personalization are some of the top features of BrightLocal.

Who uses BrightLocal?

BrightLocal is used by Marketing And Advertising, Internet and Health, Wellness And Fitness among other industries.

What are BrightLocal alternatives?

Moz Local, Google My Business, Rio SEO and Synup are popular alternatives for BrightLocal.

lightning

Peers used BrightLocal for rating and review management and reputation management

BrightLocal Competitors

More BrightLocal Alternatives...

BrightLocal Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.16/5 ★ Read Reviews (7)
Analytics	4.32/5 ★ Read Reviews (190)
Custom Reports	3.66/5 ★ Read Reviews (932)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.16/5 ★ Read Reviews (7)
Analytics	4.32/5 ★ Read Reviews (190)
Custom Reports	3.66/5 ★ Read Reviews (932)

Software Failure Risk Guidance

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for BrightLocal

Overall Risk Meter

Low Medium High

Top Failure Risks for BrightLocal

BrightLocal Feeds

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In this chapter of the Agency Playbook, Kick Point's Laura Salter and Jen Salamandick highlight the importance of conducting a discovery period for agency leads, to hit the ground running with new client.

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Are you familiar with the tasks that require attention for your clients’ Google Business Profiles (GBP), yet uncertain where to begin? Ever wished for access to the precise guidance, templates, ...

28/05/2024 - source

Is Reddit Taking Over Local SERPs? An Analysis of 800 Search Terms

Near the start of 2024, it was reported that Google and Reddit had formed a partnership. In short, Reddit content would appear in more results for Google searches. We analyzed 800 SERPs to understand the significance of the Google/Reddit partnership in relation to local search intent.

22/05/2024 - source

BrightLocal Profile

Company Name

BrightLocal

Company Website

https://www.brightlocal.com/

HQ Location

Employees

101-250

Financials

PRIVATE