BrightLocal Overview

This is a summary of the comprehensive capabilities and benefits of BrightLocal based on over 5518 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

BrightLocal, Moz Local, Google My Business, Rio SEO, Synup, etc., all belong to a category of solutions that help Local Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if BrightLocal is right for your needs? Our Cuspera AI engine can evaluate how BrightLocal fits your specific business needs, industry, and context. Get your personalized assessment report today.

BrightLocal supports business activities such as:

  • Rating And Review Management
  • Reputation Management
  • White Labeling
  • Social Media Management
  • Customer Feedback Management

BrightLocal can help you with many business goals, such as Acquire Customers, Enter New Markets Internationally Or Locally, Improve Digital And Social Presence, Enhance Customer Relationships, Increase Sales & Revenue, etc. It can help manage these activities if you use Social Media for these needs. As a solution, BrightLocal's capabilities include SEO, Feedback Surveys, Personalization, etc.

BrightLocal Marketing and Advertising Vertical is its biggest customer base.

Reviews

"BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. " - Alicia Hardy

Cuspera Reviews

41 buyers and buying teams have used Cuspera to assess how well BrightLocal solved their Local Marketing needs. Cuspera uses 5518 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Local Marketing needs.

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using BrightLocal.

Other priorities:

  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Improve Consistency
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Rating And Review Management , Reputation Management , White Labeling , as the business use cases that they have been most satisfied while using BrightLocal.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Rating And Review Management

4.80/5

Read Reviews (534)

"...So far, BrightLocal has been an excellent tool to track areas that urgently need to be changed for SEO, and will make reaching out to customers to get reviews...."
Reputation Management with Social Media

4.64/5

Read Reviews (157)

"...Having access to the reputation manager will be game-changing for our clients...."
White Labeling with Social Media

4.67/5

Read Reviews (111)

"...Agency white-labeling available with control of which dashboards are visible to the client...."
PEER EXPERIENCES
Rating And Review Management

4.80/5

Read Reviews (534)

"...So far, BrightLocal has been an excellent tool to track areas that urgently need to be changed for SEO, and will make reaching out to customers to get reviews...." Peer review by Kristen, Digital Marketing Specialist, Direct Focus Marketing Communications
Reputation Management with Social Media

4.64/5

Read Reviews (157)

"...Having access to the reputation manager will be game-changing for our clients...." Peer review by Kristen, Digital Marketing Specialist, Direct Focus Marketing Communications
White Labeling with Social Media

4.67/5

Read Reviews (111)

"...Agency white-labeling available with control of which dashboards are visible to the client...." Peer review by Caron, Owner, CTMH

48+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5518 insights from peers and experts to help you assess how these BrightLocal use cases fit your Local Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alicia Hardy

Director of Digital Marketing

Vortala Digital

BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. Testimonial By Alicia Hardy

Sun Sachs

SVP Product, Design & Engineering

Townsquare Interactive

BrightLocal has a great team, a high-quality product, and is easy to implement. Testimonial By Sun Sachs

Jeff Bridges

President

Webutation

What is most impressive is the constant improvements that are being made. It seems like once a week I see a new option or new feature that improves on something that is already very, very good. BrightLocal provides a comprehensive tool set which has replaced several standalone tools we used to use..., and also automates many manual reports. I really like all of the tools, but the Local Search Rank Checker is the one I rely on most. This tool lets us “emulate” a source search location, providing very accurate results for us to measure our clients’ progress. BrightLocal has an easy-to-use, cost-effective portfolio of tools that are part of the cornerstone of our business – and with their 14 day Free Trial, there is no risk to try it out.

Testimonial By Jeff Bridges
CUSTOMERS TESTIMONIALS

Alicia Hardy

Director of Digital Marketing

Vortala Digital

BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. Testimonial By Alicia Hardy

Sun Sachs

SVP Product, Design & Engineering

Townsquare Interactive

BrightLocal has a great team, a high-quality product, and is easy to implement. Testimonial By Sun Sachs

Jeff Bridges

President

Webutation

What is most impressive is the constant improvements that are being made. It seems like once a week I see a new option or new feature that improves on something that is already very, very good. BrightLocal provides a comprehensive tool set which has replaced several standalone tools we used to use..., and also automates many manual reports. I really like all of the tools, but the Local Search Rank Checker is the one I rely on most. This tool lets us “emulate” a source search location, providing very accurate results for us to measure our clients’ progress. BrightLocal has an easy-to-use, cost-effective portfolio of tools that are part of the cornerstone of our business – and with their 14 day Free Trial, there is no risk to try it out.

Testimonial By Jeff Bridges

Case Studies

COMPANY CASE STUDIES
Case Study LassoMD

How Lasso, a digital marketing agency used BrightLocal and saved 60% on citation expenses plus 145% of their time each month

Read More
Case Study Sterling Sky

How Sterling Sky, a local SEO thought leader uses BrightLocal to deliver great results for clients

Read More
Case Study Kumon

How Kumon a tutoring organization with 650 locations in the UK and Ireland increased their number of Position 1 rankings by 63%

Read More

Frequently Asked Questions(FAQ)

for BrightLocal

What is BrightLocal?

BrightLocal is a specialist local marketing platform that provides affordable local SEO and reputation management tools for search marketing agencies and SMBs. It helps to increase the visibility of business on the web and attract more local consumers.

What is BrightLocal used for?

BrightLocal is a Local Marketing Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Rating And Review Management, Reputation Management and White Labeling .

What are the top features of BrightLocal?

SEO, Feedback surveys and Personalization are some of the top features of BrightLocal.

Who uses BrightLocal?

BrightLocal is used by Marketing And Advertising, Internet and Health, Wellness And Fitness among other industries.

What are BrightLocal alternatives?

Moz Local, Google My Business, Rio SEO and Synup are popular alternatives for BrightLocal.

Popular Business Setting

for BrightLocal

Top Industries

  • Marketing and Advertising
  • Internet
  • Health, Wellness and Fitness

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used BrightLocal to Acquire customers and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for BrightLocal

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEO

4.31/5

Read Reviews (594)
Feedback surveys

4.58/5

Read Reviews (358)
Personalization

4.78/5

Read Reviews (167)
Dashboard

4.02/5

Read Reviews (80)
White label

4.51/5

Read Reviews (44)
FEATURES RATINGS AND REVIEWS
SEO

4.31/5

Read Reviews (594)
Feedback surveys

4.58/5

Read Reviews (358)
Personalization

4.78/5

Read Reviews (167)
Dashboard

4.02/5

Read Reviews (80)
White label

4.51/5

Read Reviews (44)

IT and Other Capabilities

for BrightLocal

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.88/5

Read Reviews (168)
Data Import

3.70/5

Read Reviews (665)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.88/5

Read Reviews (168)
Data Import

3.70/5

Read Reviews (665)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.27/5

Read Reviews (41)
Phone Support

4.18/5

Read Reviews (30)
Email Support

4.04/5

Read Reviews (21)
24/7 Support

3.61/5

Read Reviews (290)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.27/5

Read Reviews (41)
Phone Support

4.18/5

Read Reviews (30)
Email Support

4.04/5

Read Reviews (21)
24/7 Support

3.61/5

Read Reviews (290)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (7)
Analytics

4.32/5

Read Reviews (190)
Custom Reports

3.66/5

Read Reviews (932)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (7)
Analytics

4.32/5

Read Reviews (190)
Custom Reports

3.66/5

Read Reviews (932)

Software Failure Risk Guidance

?

for BrightLocal

Overall Risk Meter

Low Medium High

Top Failure Risks for BrightLocal

Vendor Profile Details

Company Name

BrightLocal

HQ Location

Employees

101-250

Financials

PRIVATE