BrightLocal Overview

BrightLocal simplifies local marketing for agencies and businesses aiming to enhance their local SEO strategies. The platform provides tools to improve search rankings, outpace competitors, and drive revenue growth. It caters to both agencies looking to scale operations and small businesses seeking growth. BrightLocal's comprehensive suite includes citation building, reputation management, and local search audits, offering everything needed for effective local SEO from start to finish. The platform is trusted by thousands for its ability to streamline SEO efforts, making it a go-to resource for marketers aiming to excel in local search visibility.

Use Cases

Customers recommend Rating And Review Management, Reputation Management, White Labeling, as the business use cases that they have been most satisfied with while using BrightLocal.

Other use cases:

  • Social Media Management
  • Customer Feedback Management
  • Communication Management
  • Advertisement
  • Engagement Management
  • Content Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using BrightLocal.

Other priorities:

  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Improve Consistency
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

BrightLocal Use-Cases and Business Priorities: Customer Satisfaction Data

BrightLocal works with different mediums / channels such as Social Media.

BrightLocal's features include SEO, Feedback Surveys, Personalization, etc. and BrightLocal support capabilities include Chat Support, Phone Support, AI Powered, etc. also BrightLocal analytics capabilities include Analytics, and Custom Reports.

Reviews

"BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team." - Alicia Hardy

Peer review evidence (same sources as the product rating summary)

"...With , Vortala are now able to offer monthly review reports to clients, bolstering their service offering and really adding value to their clients, who can now take action as soon as a review requiring attention comes in...." Case Study Vortala Digital
"...Local search analysis, ranking tracking, reputation management all in one place...." Peer review by Agency
"...About Big Leap. is a full-service digital marketing agency based in Lehi, Utah, that works directly with clients and also with partner agencies on white-labeled services...." Case Study Big Leap

BrightLocal, Store Locator Platforms, StoreRocket, uberall, Google My Business, etc., all belong to a category of solutions that help Local Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

BrightLocal is an all-in-one local SEO, citations, and review management tool. Thousands of agencies and businesses use it for improved local marketing results.

Popular Business Setting

for BrightLocal

Top Industries

  • Marketing and Advertising
  • Internet
  • Health, Wellness and Fitness

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

BrightLocal is popular in Marketing And Advertising, Internet, and Health, Wellness And Fitness and is widely used by Small Business, Mid Market, and Large Enterprise.

BrightLocal Customer wins, Customer success stories, Case studies

Why is BrightLocal the best choice for Rating And Review Management?

How can BrightLocal enhance your Reputation Management process?

What Are the key features of BrightLocal for White Labeling?

What Are the key features of BrightLocal for Social Media Management?

How can BrightLocal optimize your Customer Feedback Management Workflow?

41 buyers and buying teams have used Cuspera to assess how well BrightLocal solved their Local Marketing needs. Cuspera uses 5518 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Local Marketing needs.

CUSTOMERS TESTIMONIALS
BrightLocal testimonial

Alicia Hardy

Director of Digital Marketing

Vortala Digital

BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. Testimonial By Alicia Hardy
BrightLocal testimonial

Joy Hawkins

Founder and Owner

Sterling Sky

BrightLocal customized their tools based on our needs. They came up with a rank checker for AdWords ads which is something I have never been able to find anywhere else. Testimonial By Joy Hawkins
BrightLocal testimonial

Jennifer Long

SEO Specialist

Clicked Solutions

BrightLocal has a ton of indispensable internet marketing tools that we use every day for our clients. Testimonial By Jennifer Long
CUSTOMERS TESTIMONIALS
BrightLocal testimonial

Alicia Hardy

Director of Digital Marketing

Vortala Digital

BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. Testimonial By Alicia Hardy
BrightLocal testimonial

Joy Hawkins

Founder and Owner

Sterling Sky

BrightLocal customized their tools based on our needs. They came up with a rank checker for AdWords ads which is something I have never been able to find anywhere else. Testimonial By Joy Hawkins
BrightLocal testimonial

Jennifer Long

SEO Specialist

Clicked Solutions

BrightLocal has a ton of indispensable internet marketing tools that we use every day for our clients. Testimonial By Jennifer Long
 

Colorado Internet Solutions - Marketing And Advertising - Small

Denver, USA

BrightLocal helped Colorado Internet Solutions, a small Denver-based web design and SEO agency, save $6,000 per year on local SEO reporting. The agency switched from an expensive, complex SEO platfor...m to BrightLocal’s cost-effective, locally focused tools. With BrightLocal, they won at least 20% of their new business by using ranking reports and citation tracking to show value to prospects. The all-in-one platform simplified their workflow and eliminated the need for multiple tools. White-label reporting also helped them better serve their 80+ clients.

 

ClikTru - Marketing And Advertising - Small

USA

BrightLocal helped ClikTru, a local SEO agency for the legal industry, save over 60 hours each month. ClikTru used BrightLocal’s citation building and reporting tools to automate manual SEO tasks. Th...is allowed them to double their client base. The agency found BrightLocal’s local SEO focus and cost-effectiveness key to their growth. ClikTru now delivers faster, more accurate SEO results for legal clients across the USA.

 

PestCo Holdings - Consumer Services - Medium

USA

BrightLocal helped PestCo Holdings save $6,000 per year on local SEO reporting. The marketing team used BrightLocal tools to track rankings and audit Google Business Profiles across many locations. M...anual reporting was replaced with accurate, automated insights. This let the team find blindspots and improve their marketing strategy. PestCo increased leads and reclaimed hours each week for strategic work.

 

tbk - Marketing And Advertising - Small

London, Canada

BrightLocal helped tbk, a full-service agency in London, Ontario, save time on local SEO reporting. Using Active Sync, tbk reduced manual updates for client location data from 30 minutes per platform... to just 5 minutes. This change cut errors and freed up hours for more strategic work, like review management and client strategy. The agency now spends less time on repetitive tasks and more on growing client businesses. BrightLocal’s onboarding support made it easy for tbk’s team to adopt the new tools quickly.

 

Missional Marketing - Marketing And Advertising - Small

Phoenix, USA

BrightLocal helped Missional Marketing, a team of four, deliver affordable local SEO services to over 400 churches in North America. The agency used BrightLocal’s citation management and reporting to...ols to streamline operations and improve client communication. The Local Search Grid feature boosted client comprehension of SEO reports from 25% to 95%. BrightLocal’s platform enabled the agency to scale its services without increasing team size. The solution became a core part of their local SEO offering.

 

Martindale-Avvo - Legal Services - Large

USA

BrightLocal helped Martindale-Avvo save 30% on their annual tech stack budget. The legal marketing network consolidated four vendors into one platform. Auditing and reporting time dropped by 66%. The... team now completes client audits two hours faster. Martindale-Avvo uses BrightLocal's suite for keyword tracking, local rankings, and reputation management. Their clients and sales team value the new review tool.

BrightLocal Academy Course: Google Analytics 4: Essentials for Local SEO (Promo)

Video Thumbnail

Frequently Asked Questions(FAQ)

for BrightLocal

What is BrightLocal?

BrightLocal is a specialist local marketing platform that provides affordable local SEO and reputation management tools for search marketing agencies and SMBs. It helps to increase the visibility of business on the web and attract more local consumers.

BrightLocal integrates all local SEO tools into a single, reliable platform that has all your bases covered. It gathers all the local SEO data needed, such as organic traffic, maps, and search rankings as well as reports like Google Local audit, competitor benchmark, on-site SEO, and off-site SEO.

BrightLocal suite of tools provides all need to track your online presence and build awareness of your brand in the local search results. Through the help of Citation Tracker, Citation Builder, Reputation Manager, and Local Search Audit can ensure your local business or your client's businesses will be found by the relevant parties.

What is BrightLocal used for?

BrightLocal is a Local Marketing Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Rating And Review Management, Reputation Management and White Labeling .

What are the top features of BrightLocal?

SEO, Feedback surveys and Personalization are some of the top features of BrightLocal.

Who uses BrightLocal?

BrightLocal is used by Marketing And Advertising, Internet and Health, Wellness And Fitness among other industries.

What are BrightLocal alternatives?

Store Locator Platforms, StoreRocket, Uberall and Google My Business are popular alternatives for BrightLocal.
lightning

Peers used BrightLocal for rating and review management and reputation management

BrightLocal Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (7)
Analytics

4.32/5

Read Reviews (190)
Custom Reports

3.66/5

Read Reviews (932)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (7)
Analytics

4.32/5

Read Reviews (190)
Custom Reports

3.66/5

Read Reviews (932)

Software Failure Risk Guidance

?

for BrightLocal

Overall Risk Meter

Low Medium High

Top Failure Risks for BrightLocal

BrightLocal Ltd News

Product

BrightLocal Launches AI Insights for Local SEO Actionable Recommendations

BrightLocal has launched AI Insights, a feature that transforms local SEO data into actionable recommendations. It analyzes key metrics like rankings and citations, prioritizing actions based on potential impact. This tool simplifies SEO for small businesses and scales audits for agencies, leveraging 16 years of expertise. CEO Myles Anderson highlights its evolution towards automating local growth.

Product

BrightLocal launches AI Insights to help businesses navigate ...

BrightLocal has launched AI Insights, a new feature designed to simplify local search management for businesses. This tool consolidates search visibility signals and provides actionable recommendations, leveraging 16 years of expertise. AI Insights aims to automate local growth by analyzing key search signals and offering prioritized actions, benefiting small businesses and agencies by enhancing SEO efficiency and effectiveness.

BrightLocal Ltd Profile

Company Name

BrightLocal Ltd

HQ Location

Employees

101-250

Financials

PRIVATE