cuspera logo CUSPERA

Compare BrightLocal vs Google My Business

Comparison Summary

For BrightLocal vs Google My Business comparison, Our AI algorithm looked at 13119 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using BrightLocal and Google My Business to solve their respective business needs.

Pros and cons of BrightLocal and Google My Business

BrightLocal is more suited to businesses that require Rating And Review Management and Reputation Management with Social Media where as Google My Business is focused towards Advertisement with Social Media and Rating And Review Management with Website .

logo BrightLocal

Focus area

Software Failure Risk

  • low

logo Google My Business

Focus area

Google My Business is better than BrightLocal for

Software Failure Risk

  • medium

About

BrightLocal: Local SEO Tools, Citation Building & Reputation ...

Google My Business – Drive Customer Engagement on Google

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

74

108

Total Goals
(we found evidences for)

16

18

Top Processes

Evidences indicate better relative satisfaction


rating and review management


reputation management



social media management

social media analytics

scheduling post to social media

engaging on social media


customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications

tracking & monitoring communications



engagement management

engaging and following up


content publishing

searching for content



generation of new leads


competitive intelligence


helpdesk management



contact list management


social media marketing



campaign management


products & pricelist management



training & onboarding


lifetime value management





conversion management


loyalty management

identify target customers


sales document management

proposal & quote management


referral management



sales call management



influencer marketing



business development



sales review & feedback



segmentation and targeting


workflow management


lead qualification



category management



promotion management


knowledge management




create learning path


courses & assessment

create learning path



opportunity management


trade show marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • Scale best practices

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Improve consistency

  • Improve efficiency

  • Improve visibility

  • See 13 more
  • Acquire customers

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve stakeholder relations

  • Manage risk

  • Establish thought leadership

  • Increase customer life time value

  • Improve internal communications

  • Reduce bounce

  • See 15 more

Top Channels

Channels Used

  • social media

  • website

  • phone calls

  • offline

  • promotions

  • on premises

  • Facebook

  • user generated content

  • e-mail

  • blogs

  • video

  • mobile

  • review sites

  • point of sale

  • Yelp

  • Instagram

  • text SMS

  • coupons

  • mobile app

  • print media

  • Twitter

  • magazine

  • LinkedIn

  • chat

  • display advertisement

  • Facebook page

  • Pinterest

  • Amazon

  • out of home

  • billboards

  • trade shows

  • mass media

  • Tripadvisor

  • games

  • Doubleclick

  • newsletter

  • events

  • television

  • mobile ads

  • newspaper

  • radio

  • brochure

  • causes and charity

  • Snapchat

  • Glassdoor

  • See 42 more
  • social media

  • website

  • phone calls

  • offline

  • promotions

  • on premises

  • Facebook

  • user generated content

  • e-mail

  • blogs

  • video

  • mobile

  • review sites

  • point of sale

  • Yelp

  • Instagram

  • text SMS

  • coupons

  • mobile app

  • print media

  • Twitter

  • magazine

  • LinkedIn

  • chat

  • display advertisement

  • Facebook page

  • Pinterest

  • Amazon

  • out of home

  • billboards

  • trade shows

  • mass media

  • Tripadvisor

  • games

  • Doubleclick

  • newsletter

  • events

  • television

  • mobile ads

  • newspaper

  • radio

  • brochure

  • causes and charity

  • Snapchat

  • Glassdoor

  • See 42 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting