Community management is the way in which businesses grow their customers, employees, and/or partners using interaction on various channels and platforms. It is about leveraging brand relationships by interacting with an interested community, most likely over a digital channel.
The objective of Community management varies tremendously from business to business and can include product offerings, support, service, feedback, and innovative discussions all pertaining to your brand.
This provides businesses with an effective forum to manage multiple conversations, and showcase a personal and human face of the business to the community.
What is Community Management Software?
Community Management software helps businesses to manage communications between businesses and customers. This software offers brands the ability to moderate, support and interact with customers using a set of tools that facilitate and centralize community management activities.
Community Management software enables businesses to create and manage digital spaces for community members to share their thoughts, ideas, and concerns with each other, and the brand directly.
Community Management software can be used in a variety of ways across industries to offer specific community-related features, such as user-driven FAQs, product glitches and patches, chat rooms and support groups.
While there is a wide variety of Community Management software available in the market today, the most commonly accepted capabilities include:
- Offering an internal system for employees to collaborate
- Enable an easy way to manage larger communities centrally
- Offer tools that can help monitor and measure metrics such as engagement or satisfaction