Act-On Overview
This is a summary of the comprehensive capabilities and benefits of Act-On based on over 17440 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, Adobe Marketo Engage, ClickDimensions, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Act-On is right for your needs? Our Cuspera AI engine can evaluate how Act-On fits your specific business needs, industry, and context. Get your personalized assessment report today.
Act-On supports business activities such as:
- Communication Management
- Engagement Management
- Campaign Management
- Social Media Management
- Generation Of New Leads
Act-On can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Grow Market Share, etc. It can help manage these activities if you use E-Mail Website and Social Media for these needs. As a solution, Act-On's capabilities include Automation, Landing Page, Templates, etc.
Act-On was founded in 2005. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"We achieved a 75% increase in qualified leads from our last event. There’s no way we could have accomplished this without Act-On! " - Siiri Hage
Cuspera Reviews
9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Act-On.
Use Cases
Peers recommend Communication Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Act-On.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail, Website and Social Media |
4.27/5 ★ |
"...We use Act-On heavily in the Marketing department to manage external communications and website visitors...." Peer review by Dan Brockway, Vice President, Marketing, VT MÄK, a.k.a. MÄK Technologies |
| sending & publishing communications |
4.06/5 ★ |
"...ActOn has given us the power through its software to increase engagement each time we send an email...." Peer review by Rick J, Process Consultant / Marketing Campaigns, Insurance |
| tracking & monitoring communications |
4.88/5 ★ |
"...Some of the sales team also uses Act-on to track email opens from customers and prospects...." Peer review by Layne Latham, Sr. Territory Account Executive, Reading Horizons |
| Engagement Management with E-Mail and Website |
4.93/5 ★ |
"...Webinar integration - schedule webinars within Act-On, handle all of the invites, landing page, sign-ups, attendee follow up etc...." Peer review by Nick Holt, Managing Director, The Sugar Refinery |
| engaging and following up |
4.93/5 ★ |
"...Act-On is being used to send out emails to help engage our user base...." Peer review by Marcus Crellin, Director, Total E&P |
| engaging with scheduling & cadence |
4.57/5 ★ |
"...You need the right cadence of consistent and compelling content that speaks to each prospect and customer s needs and interests...." Customer Experience Marketing |
| Campaign Management with E-Mail and Website |
4.88/5 ★ |
"...The Email composer is easy to use - Within limited time I can create and schedule marketing campaigns..." Peer review by Sanket P, Marketing Executive, Information Technology and Services |
| campaign monitoring |
4.93/5 ★ |
"...On's ABM module allows us to tailor outreach and track campaigns that are relevant to each person and their position with the company...." Peer review by Paul R, Digital Marketing Manager, Computer Software |
| campaign analytics |
4.17/5 ★ |
"...Reports of email campaigns proved helpful...." Peer review by Nikhil H., Information Technology and Services |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail, Website and Social Media |
4.27/5 ★ |
"...We use Act-On heavily in the Marketing department to manage external communications and website visitors...." Peer review by Dan Brockway, Vice President, Marketing, VT MÄK, a.k.a. MÄK Technologies |
|
| sending & publishing communications |
4.27/5 ★ |
| tracking & monitoring communications |
4.27/5 ★ |
| Engagement Management with E-Mail and Website |
4.93/5 ★ |
"...Webinar integration - schedule webinars within Act-On, handle all of the invites, landing page, sign-ups, attendee follow up etc...." Peer review by Nick Holt, Managing Director, The Sugar Refinery |
|
| engaging and following up |
4.93/5 ★ |
| engaging with scheduling & cadence |
4.93/5 ★ |
| Campaign Management with E-Mail and Website |
4.88/5 ★ |
"...The Email composer is easy to use - Within limited time I can create and schedule marketing campaigns..." Peer review by Sanket P, Marketing Executive, Information Technology and Services |
|
| campaign monitoring |
4.88/5 ★ |
| campaign analytics |
4.88/5 ★ |
77+ more Business Use Cases
Our AI advisor, Wyz, harnessed 17440 insights from peers and experts to help you assess how these Act-On use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We achieved a 75% increase in qualified leads from our last event. There’s no way we could have accomplished this without Act-On! Testimonial By Siiri Hage |
|
By blending segmentation with deliverability and great content, Act-On helps us execute a holistic vision for Madrona Testimonial By John Capuano |
|
Act-On turned our fantastic library of content into programs that offered relevant messages and gated access to more in-depth materials. Testimonial By Renee Frappier |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Siiri Hage Director Of Marketing Piccaro |
We achieved a 75% increase in qualified leads from our last event. There’s no way we could have accomplished this without Act-On! Testimonial By Siiri Hage |
|
John Capuano Ceo Lone Beacon |
By blending segmentation with deliverability and great content, Act-On helps us execute a holistic vision for Madrona Testimonial By John Capuano |
|
Renee Frappier Director Of Marketing Pacnet |
Act-On turned our fantastic library of content into programs that offered relevant messages and gated access to more in-depth materials. Testimonial By Renee Frappier |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Tower Federal Credit UnionRead More |
|
Case Study ParivedaRead More |
Frequently Asked Questions(FAQ)
for Act-On
What is Act-On?
What is Act-On used for?
What are the top features of Act-On?
Who uses Act-On?
What are Act-On alternatives?
Where is Act-On located?
Popular Business Setting
for Act-On
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Act-On to Acquire customers and Enhance customer relationships
Act-On Alternatives
Peer and Expert Opinion on Features
for Act-On
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Automation | Read Reviews (1893) |
| Landing page | Read Reviews (913) |
| Templates | Read Reviews (396) |
| Personalization | Read Reviews (358) |
| Messaging | Read Reviews (342) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Automation | Read Reviews (1893) |
| Landing page | Read Reviews (913) |
| Templates | Read Reviews (396) |
| Personalization | Read Reviews (358) |
| Messaging | Read Reviews (342) |
IT and Other Capabilities
for Act-On
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (555) |
| Data Import | Read Reviews (1504) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (555) |
| Data Import | Read Reviews (1504) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (180) |
| Chat Support | Read Reviews (161) |
| Email Support | Read Reviews (224) |
| 24/7 Support | Read Reviews (1736) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (180) |
| Chat Support | Read Reviews (161) |
| Email Support | Read Reviews (224) |
| 24/7 Support | Read Reviews (1736) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (826) |
| Custom Reports | Read Reviews (2105) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (826) |
| Custom Reports | Read Reviews (2105) |
Software Failure Risk Guidance
?for Act-On
Overall Risk Meter
Top Failure Risks for Act-On
Vendor Profile Details
HQ Location
121 SW Morrison St. Suite 1600 Portland, OR 97204
Employees
251-500
Social
Financials
PRIVATE
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