Act-On Overview
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)
It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.
Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights
Cuspera Reviews
9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Act-On.
Use Cases
Peers recommend Communication Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Act-On.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail, Website and Social Media |
4.27/5 ★ |
"...This software enabled us to send many emails, control spam, and sync lists through our CRM...." Peer review by Administrator |
| sending & publishing communications |
4.06/5 ★ |
"...The support team is very friendly, always answers my questions immediately, and sends follow up emails...." Peer review by Sam Nedimyer, Senior Content Marketing Specialist, LeagueApps |
| tracking & monitoring communications |
4.88/5 ★ |
"...They offers very basic marketing automation capabilities: online forms, sending email, tracking known and anonymous visitors and lead score...." Peer review by Maya R, Head of Marketing, Computer Software |
| Engagement Management with E-Mail and Website |
4.93/5 ★ |
"...Using automation to increase relevance and timeliness of emails to ultimately improve overall engagement...." Peer review by Executive Sponsor |
| engaging and following up |
4.93/5 ★ |
"...Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up...." Peer review by Jim Lovelady, Vice President, Sales - Exhibits & Events and Enterprise Sales Operations, Moss, Inc. |
| engaging with scheduling & cadence |
4.57/5 ★ |
"...Then deploy your social media campaigns automatically based on your pre-determined cadence across Twitter, Facebook, Instagram, LinkedIn, and YouTube...." Social Media Automation |
| Campaign Management with E-Mail and Website |
4.88/5 ★ |
"...Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away...." Peer review by Faisal Khan, Management Consulting |
| campaign monitoring |
4.93/5 ★ |
"...The US marketing department is using Act-On for email campaigns, monitoring website visitors and creating landing pages...." Peer review by Liz Guinn, Marketing Coordinator, Roxtec |
| campaign analytics |
4.17/5 ★ |
"...On is a top choice for anybody who wants a single and central solution for outbound marketing campaigns and strong analytics combined with automated programs...." Peer review by Aye Stephen, Team Lead / Project Management, Insignio GmbH |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail, Website and Social Media |
4.27/5 ★ |
"...This software enabled us to send many emails, control spam, and sync lists through our CRM...." Peer review by Administrator |
|
| sending & publishing communications |
4.27/5 ★ |
| tracking & monitoring communications |
4.27/5 ★ |
| Engagement Management with E-Mail and Website |
4.93/5 ★ |
"...Using automation to increase relevance and timeliness of emails to ultimately improve overall engagement...." Peer review by Executive Sponsor |
|
| engaging and following up |
4.93/5 ★ |
| engaging with scheduling & cadence |
4.93/5 ★ |
| Campaign Management with E-Mail and Website |
4.88/5 ★ |
"...Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away...." Peer review by Faisal Khan, Management Consulting |
|
| campaign monitoring |
4.88/5 ★ |
| campaign analytics |
4.88/5 ★ |
77+ more Business Use Cases
Our AI advisor, Wyz, harnessed 17440 insights from peers and experts to help you assess how these Act-On use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting |
|
Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Leslie Garza |
|
Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Adam Nutting Marketing Automation Specialist Traverse City Tourism |
Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting |
|
Leslie Garza Brand & Communications Leader Pariveda Solutions |
Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Leslie Garza |
|
Brian Evans Ceo Madrona Financial Services |
Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Tower Federal Credit UnionRead More |
|
|
Case Study ParivedaRead More |
Frequently Asked Questions(FAQ)
for Act-On
What is Act-On?
What is Act-On used for?
What are the top features of Act-On?
Who uses Act-On?
What are Act-On alternatives?
Where is Act-On located?
Popular Business Setting
for Act-On
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Act-On to Acquire customers and Enhance customer relationships
Act-On Alternatives
Peer and Expert Opinion on Features
for Act-On
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Automation | Read Reviews (1893) |
| Landing page | Read Reviews (913) |
| Templates | Read Reviews (396) |
| Personalization | Read Reviews (358) |
| Messaging | Read Reviews (342) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Automation | Read Reviews (1893) |
| Landing page | Read Reviews (913) |
| Templates | Read Reviews (396) |
| Personalization | Read Reviews (358) |
| Messaging | Read Reviews (342) |
IT and Other Capabilities
for Act-On
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (555) |
| Data Import | Read Reviews (1504) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (555) |
| Data Import | Read Reviews (1504) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (180) |
| Chat Support | Read Reviews (161) |
| Email Support | Read Reviews (224) |
| 24/7 Support | Read Reviews (1736) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (180) |
| Chat Support | Read Reviews (161) |
| Email Support | Read Reviews (224) |
| 24/7 Support | Read Reviews (1736) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (826) |
| Custom Reports | Read Reviews (2105) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (826) |
| Custom Reports | Read Reviews (2105) |
Software Failure Risk Guidance
?for Act-On
Overall Risk Meter
Top Failure Risks for Act-On
Vendor Profile Details
HQ Location
121 SW Morrison St. Suite 1600 Portland, OR 97204
Employees
251-500
Social
Financials
Private
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