Act-On Overview

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

Cuspera Reviews

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Act-On.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail, Website and Social Media

4.27/5

Read Reviews (687)

"...This software enabled us to send many emails, control spam, and sync lists through our CRM...."
sending & publishing communications

4.06/5

Read Reviews (467)

"...The support team is very friendly, always answers my questions immediately, and sends follow up emails...."
tracking & monitoring communications

4.88/5

Read Reviews (202)

"...They offers very basic marketing automation capabilities: online forms, sending email, tracking known and anonymous visitors and lead score...."
Engagement Management with E-Mail and Website

4.93/5

Read Reviews (675)

"...Using automation to increase relevance and timeliness of emails to ultimately improve overall engagement...."
engaging and following up

4.93/5

Read Reviews (590)

"...Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up...."
engaging with scheduling & cadence

4.57/5

Read Reviews (6)

"...Then deploy your social media campaigns automatically based on your pre-determined cadence across Twitter, Facebook, Instagram, LinkedIn, and YouTube...."
Campaign Management with E-Mail and Website

4.88/5

Read Reviews (574)

"...Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away...."
campaign monitoring

4.93/5

Read Reviews (65)

"...The US marketing department is using Act-On for email campaigns, monitoring website visitors and creating landing pages...."
campaign analytics

4.17/5

Read Reviews (48)

"...On is a top choice for anybody who wants a single and central solution for outbound marketing campaigns and strong analytics combined with automated programs...."
PEER EXPERIENCES
Communication Management with E-Mail, Website and Social Media

4.27/5

Read Reviews (687)

"...This software enabled us to send many emails, control spam, and sync lists through our CRM...." Peer review by Administrator
sending & publishing communications

4.27/5

Read Reviews (467)

tracking & monitoring communications

4.27/5

Read Reviews (202)

Engagement Management with E-Mail and Website

4.93/5

Read Reviews (675)

"...Using automation to increase relevance and timeliness of emails to ultimately improve overall engagement...." Peer review by Executive Sponsor
engaging and following up

4.93/5

Read Reviews (590)

engaging with scheduling & cadence

4.93/5

Read Reviews (6)

Campaign Management with E-Mail and Website

4.88/5

Read Reviews (574)

"...Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away...." Peer review by Faisal Khan, Management Consulting
campaign monitoring

4.88/5

Read Reviews (65)

campaign analytics

4.88/5

Read Reviews (48)

77+ more Business Use Cases

Our AI advisor, Wyz, harnessed 17440 insights from peers and experts to help you assess how these Act-On use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Adam Nutting

Marketing Automation Specialist

Traverse City Tourism

Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting

Leslie Garza

Brand & Communications Leader

Pariveda Solutions

Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Leslie Garza

Brian Evans

Ceo

Madrona Financial Services

Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans
CUSTOMERS TESTIMONIALS

Adam Nutting

Marketing Automation Specialist

Traverse City Tourism

Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting

Leslie Garza

Brand & Communications Leader

Pariveda Solutions

Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Leslie Garza

Brian Evans

Ceo

Madrona Financial Services

Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans

Case Studies

COMPANY CASE STUDIES
Case Study Tower Federal Credit Union

Tower Federal Credit Union Sees 3x Increase In Open Rates With Act-on

Read More
Case Study Pariveda

Learn How Pariveda Chooses Act-On For Marketing Automation

Read More

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

Automation, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

Where is Act-On located?

Act-On is headquartered at 121 SW Morrison St. Suite 1600 Portland, OR 97204.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Act-On to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Act-On

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Automation

4.55/5

Read Reviews (1893)
Landing page

4.13/5

Read Reviews (913)
Templates

2.98/5

Read Reviews (396)
Personalization

4.42/5

Read Reviews (358)
Messaging

4.40/5

Read Reviews (342)
FEATURES RATINGS AND REVIEWS
Automation

4.55/5

Read Reviews (1893)
Landing page

4.13/5

Read Reviews (913)
Templates

2.98/5

Read Reviews (396)
Personalization

4.42/5

Read Reviews (358)
Messaging

4.40/5

Read Reviews (342)

IT and Other Capabilities

for Act-On

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.83/5

Read Reviews (555)
Data Import

3.72/5

Read Reviews (1504)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.83/5

Read Reviews (555)
Data Import

3.72/5

Read Reviews (1504)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.51/5

Read Reviews (180)
Chat Support

4.50/5

Read Reviews (161)
Email Support

4.43/5

Read Reviews (224)
24/7 Support

4.14/5

Read Reviews (1736)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.51/5

Read Reviews (180)
Chat Support

4.50/5

Read Reviews (161)
Email Support

4.43/5

Read Reviews (224)
24/7 Support

4.14/5

Read Reviews (1736)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Vendor Profile Details

Company Name

Act-on

Company Website

https://www.act-on.com/

Year Founded

2005

HQ Location

121 SW Morrison St. Suite 1600 Portland, OR 97204

Employees

251-500

Social

Financials

Private