Act-On Overview

This is a summary of the comprehensive capabilities and benefits of Act-On based on over 17440 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, Adobe Marketo Engage, ClickDimensions, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Act-On is right for your needs? Our Cuspera AI engine can evaluate how Act-On fits your specific business needs, industry, and context. Get your personalized assessment report today.

Act-On supports business activities such as:

  • Communication Management
  • Engagement Management
  • Campaign Management
  • Social Media Management
  • Generation Of New Leads

Act-On can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Grow Market Share, etc. It can help manage these activities if you use E-Mail Website and Social Media for these needs. As a solution, Act-On's capabilities include Automation, Landing Page, Templates, etc.

Act-On was founded in 2005. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. " - Marc Wilensky

Act-On Reviews

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Act-On.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail, Website and Social Media

4.27/5

Read Reviews (687)

"...Our primary business problem was tracking our email and webinar efforts and finding new leads...."
sending & publishing communications

4.06/5

Read Reviews (467)

"...It's extremely simple to import, segment and send messages to the exact audience you want to target...."
tracking & monitoring communications

4.88/5

Read Reviews (202)

"...The platform allows us to do anything from lead tracking, email automation, webinar planning to marketing analytics with just one tool...."
Engagement Management with E-Mail and Website

4.93/5

Read Reviews (675)

"...Webinar integration - schedule webinars within Act-On, handle all of the invites, landing page, sign-ups, attendee follow up etc...."
engaging and following up

4.93/5

Read Reviews (590)

"...I use Act-On as both my email engagement platform and for website analytics...."
engaging with scheduling & cadence

4.57/5

Read Reviews (6)

"...You need the right cadence of consistent and compelling content that speaks to each prospect and customer s needs and interests...."
Campaign Management with E-Mail and Website

4.88/5

Read Reviews (574)

"...On is a great service for tracking website and digital marketing campaign activity that integrates well with Salesforce CRM and webinar software (GoToMeeting, WebEx)...."
campaign monitoring

4.93/5

Read Reviews (65)

"...It makes it easy to run and track campaigns, and gives us the data we re looking for...."
campaign analytics

4.17/5

Read Reviews (48)

"...The reporting segmentation with rapid click follow-up (one click on a segment of a campaign report and you are prompted to a follow-up feature) 3...."
PEER EXPERIENCES
Communication Management with E-Mail, Website and Social Media

4.27/5

Read Reviews (687)

"...Our primary business problem was tracking our email and webinar efforts and finding new leads...." Peer review by Valerie W, Marketing Manager, Information Technology and Services
sending & publishing communications

4.27/5

Read Reviews (467)

tracking & monitoring communications

4.27/5

Read Reviews (202)

Engagement Management with E-Mail and Website

4.93/5

Read Reviews (675)

"...Webinar integration - schedule webinars within Act-On, handle all of the invites, landing page, sign-ups, attendee follow up etc...." Peer review by Nick Holt, Managing Director, The Sugar Refinery
engaging and following up

4.93/5

Read Reviews (590)

engaging with scheduling & cadence

4.93/5

Read Reviews (6)

Campaign Management with E-Mail and Website

4.88/5

Read Reviews (574)

"...On is a great service for tracking website and digital marketing campaign activity that integrates well with Salesforce CRM and webinar software (GoToMeeting, WebEx)...." Peer review by Verified User, Director in Marketing, Hospital & Health Care
campaign monitoring

4.88/5

Read Reviews (65)

campaign analytics

4.88/5

Read Reviews (48)

77+ more Business Use Cases

Our AI advisor, Wyz, harnessed 17440 insights from peers and experts to help you assess how these Act-On use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Act-On testimonial

Marc Wilensky

Vp Of Communications And Brand Marketing

Tower Federal Credit Union

Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Act-On testimonial

Agata Krzysztofik

Cmo

Simscale

Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25% Testimonial By Agata Krzysztofik
Act-On testimonial

Mary Martinez

Director Of Marketing

Horizon Distributors

Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. Testimonial By Mary Martinez
CUSTOMERS TESTIMONIALS
Act-On testimonial

Marc Wilensky

Vp Of Communications And Brand Marketing

Tower Federal Credit Union

Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Act-On testimonial

Agata Krzysztofik

Cmo

Simscale

Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25% Testimonial By Agata Krzysztofik
Act-On testimonial

Mary Martinez

Director Of Marketing

Horizon Distributors

Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. Testimonial By Mary Martinez

Case Studies

COMPANY CASE STUDIES
Act-On case study
Case Study Pariveda

Learn How Pariveda Chooses Act-On For Marketing Automation

Read More
Act-On case study
Case Study Tower Federal Credit Union

Tower Federal Credit Union Sees 3x Increase In Open Rates With Act-on

Read More

Video

Meet Act-On Software: Your Growth Marketing Automation

Video Thumbnail

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

Automation, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

Where is Act-On located?

Act-On is headquartered at 121 SW Morrison St. Suite 1600 Portland, OR 97204.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise
lightning

Peers used Act-On to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Act-On

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Automation

4.55/5

Read Reviews (1893)
Landing page

4.13/5

Read Reviews (913)
Templates

2.98/5

Read Reviews (396)
Personalization

4.42/5

Read Reviews (358)
Messaging

4.40/5

Read Reviews (342)
FEATURES RATINGS AND REVIEWS
Automation

4.55/5

Read Reviews (1893)
Landing page

4.13/5

Read Reviews (913)
Templates

2.98/5

Read Reviews (396)
Personalization

4.42/5

Read Reviews (358)
Messaging

4.40/5

Read Reviews (342)

IT and Other Capabilities

for Act-On

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.83/5

Read Reviews (555)
Data Import

3.72/5

Read Reviews (1504)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.83/5

Read Reviews (555)
Data Import

3.72/5

Read Reviews (1504)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.51/5

Read Reviews (180)
Chat Support

4.50/5

Read Reviews (161)
Email Support

4.43/5

Read Reviews (224)
24/7 Support

4.14/5

Read Reviews (1736)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.51/5

Read Reviews (180)
Chat Support

4.50/5

Read Reviews (161)
Email Support

4.43/5

Read Reviews (224)
24/7 Support

4.14/5

Read Reviews (1736)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Vendor Profile Details

Company Name

Act-on

Company Website

https://www.act-on.com/

Year Founded

2005

HQ Location

121 SW Morrison St. Suite 1600 Portland, OR 97204

Employees

251-500

Social

Financials

PRIVATE