Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

  • Social Media Management
  • Generation Of New Leads
  • Lead Tracking
  • Lead Nurturing
  • Lead Management
  • Content Management
  • Drip Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail. Website. and Social Media.

Act-On's features include , Landing Page, Templates, etc. and Act-On support capabilities include AI Powered, Phone Support, Chat Support, etc. also Act-On analytics capabilities include Analytics, and Custom Reports.

Reviews

"Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment." - Brian Evans

Act-On, AgencyAnalytics, EasySender, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Act-On Customer wins, Customer success stories, Case studies

How does Act-On address your Communication Management Challenges?

What Are the key features of Act-On for Engagement Management?

What solutions does Act-On provide for Campaign Management?

What Are the key features of Act-On for Social Media Management?

Why is Act-On the best choice for Generation Of New Leads?

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Act-On testimonial

Brian Evans

Ceo

Madrona Financial Services

Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans
Act-On testimonial

Jen Twersky

Digital Marketing Project Manager

Meyer And Associates

We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Act-On testimonial

Sam Saunders

Digital Marketing Manager

Dmc Canotec

Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM. Testimonial By Sam Saunders
CUSTOMERS TESTIMONIALS
Act-On testimonial

Brian Evans

Ceo

Madrona Financial Services

Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans
Act-On testimonial

Jen Twersky

Digital Marketing Project Manager

Meyer And Associates

We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Act-On testimonial

Sam Saunders

Digital Marketing Manager

Dmc Canotec

Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM. Testimonial By Sam Saunders

Meet Act-On Software: Your Growth Marketing Automation

Video Thumbnail

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

null, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

AgencyAnalytics, EasySender, Omnisend and VBOUT are popular alternatives for Act-On.

Where is Act-On located?

Act-On is headquartered at Seattle, Washington.
lightning

Peers used Act-On for communication management and engagement management

Act-On Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.54/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (826)
Custom Reports

3.46/5 ★

Read Reviews (2105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.54/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (826)
Custom Reports

3.46/5 ★

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Banzai International Inc News

Financial

Banzai Reports Third Quarter 2025 Financial Results

Banzai reported a 163% increase in Q3 2025 revenue to $2.8 million, with gross profit rising 213% to $2.3 million. The gross margin expanded to 81.7%. The company reduced its net loss to $5.9 million from $15.4 million in Q3 2024. Key developments include acquiring Superblocks, appointing new executives, and securing an $11 million debt facility.

M&A

Banzai International Acquires Superblocks to Enhance AI-Powered Website Building Capabilities - Quiver Quantitative

Banzai International has acquired Superblocks, an AI platform for creating SEO-optimized websites and landing pages. This acquisition, completed on November 7, 2025, enhances Banzai's marketing solutions by integrating AI tools that simplify web asset creation for marketers. Superblocks' features include an AI agent for natural language design requests and built-in hosting, aligning with Banzai's mission to streamline marketing tasks through AI.

Financial

Banzai to Host Third Quarter 2025 Financial Results

Banzai to Host Third Quarter 2025 Financial Results

Executive

Banzai Appoints Matt McCurdy as Vice President of Sales to Drive Strategic Growth of AI-Enabled Marketing and Sales Solutions to Enterprise Customers - The Globe and Mail

Banzai has appointed Matt McCurdy as Vice President of Sales to enhance the strategic growth of its AI-enabled marketing and sales solutions. McCurdy, with over 20 years of experience in software and technology industries, will focus on sales strategy and enterprise account development, aiming to drive enterprise expansion and customer value for Banzai's solutions like Demio, CreateStudio, and OpenReel.

Banzai International Inc Profile

Company Name

Banzai International Inc

Company Website

https://www.banzai.io/

HQ Location

Seattle, Washington

Employees

101-250

Social

Financials

SERIES A