Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

  • Social Media Management
  • Generation Of New Leads
  • Lead Tracking
  • Lead Nurturing
  • Lead Management
  • Content Management
  • Drip Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail. Website. and Social Media.

Act-On's features include , Landing Page, Templates, etc. and Act-On support capabilities include AI Powered, Phone Support, Chat Support, etc. also Act-On analytics capabilities include Analytics, and Custom Reports.

Reviews

"Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy." - Julie Reedy

Act-On, AgencyAnalytics, Yespo Оmnichannel CDP, EasySender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Act-On Use Cases

Why is Act-On the best choice for Communication Management?

How can Act-On enhance your Engagement Management process?

What benefits does Act-On offer for Campaign Management?

What makes Act-On ideal for Social Media Management?

What makes Act-On ideal for Generation Of New Leads?

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Act-On testimonial

Julie Reedy

Principal

Pariveda Solutions

Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Julie Reedy
Act-On testimonial

Marc Wilensky

Vp Of Communications And Brand Marketing

Tower Federal Credit Union

Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Act-On testimonial

John Capuano

Ceo

Lone Beacon

By blending segmentation with deliverability and great content, Act-On helps us execute a holistic vision for Madrona Testimonial By John Capuano
CUSTOMERS TESTIMONIALS
Act-On testimonial

Julie Reedy

Principal

Pariveda Solutions

Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Julie Reedy
Act-On testimonial

Marc Wilensky

Vp Of Communications And Brand Marketing

Tower Federal Credit Union

Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Act-On testimonial

John Capuano

Ceo

Lone Beacon

By blending segmentation with deliverability and great content, Act-On helps us execute a holistic vision for Madrona Testimonial By John Capuano

Case Studies

Computer Software

CASE STUDY Ultimo Software Solutions

Ultimo Software Solutions achieved improved lead generation and sales alignment through Act-On's marketing automation, resulting in increased efficiency and measurable business growth.

Insurance

CASE STUDY Physicians Insurance

Physicians Insurance improved lead generation and marketing efficiency using Act-On's automation tools, resulting in a 25% increase in leads and a 20% boost in marketing ROI.

Computer Software

CASE STUDY Alldata

The case study highlights how a customer improved email deliverability and marketing automation, leading to a 30% increase in lead generation and enhanced sales alignment.

Banking

CASE STUDY Centra Credit Union

Centra Credit Union improved marketing efficiency and lead generation through Act-On's automation tools, achieving a 20% increase in customer engagement and a 15% boost in new member sign-ups.

Sports

CASE STUDY Pga Of America

The PGA of America improved its marketing efficiency using Act-On's automation tools, enhancing lead generation, sales alignment, and customer engagement through AI and multichannel analytics.

Marketing and Advertising

CASE STUDY Spinmaker

Spinmaker improved customer engagement and lead generation using Act-On's marketing automation tools, achieving a 30% increase in lead conversion rates and 20% growth in customer retention.

Video

Meet Act-On Software: Your Growth Marketing Automation

Video Thumbnail

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

null, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, EasySender and Lead Liaison are popular alternatives for Act-On.

Where is Act-On located?

Act-On is headquartered at Seattle, Washington.
lightning

Peers used Act-On for communication management and engagement management

Act-On Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Banzai International Inc News

Executive

Banzai Appoints Matt McCurdy as Vice President of Sales to Drive Strategic Growth of AI-Enabled Marketing and Sales Solutions to Enterprise Customers - The Globe and Mail

Banzai has appointed Matt McCurdy as Vice President of Sales to enhance the strategic growth of its AI-enabled marketing and sales solutions. McCurdy, with over 20 years of experience in software and technology industries, will focus on sales strategy and enterprise account development, aiming to drive enterprise expansion and customer value for Banzai's solutions like Demio, CreateStudio, and OpenReel.

Executive

Banzai Appoints Dean Ditto as Chief Financial Officer

Banzai has appointed Dean Ditto as Chief Financial Officer, effective July 14, 2025. Ditto, with over 30 years of financial leadership experience, will replace Alvin Yip, who will continue as Chief Accounting Officer. Ditto's background includes roles at Akerna Corp. and Mydecine Innovations Group, where he led significant financial initiatives.

Company

Banzai Announces Reverse Split - The Globe and Mail

Banzai International, Inc. announced a one-for-ten reverse stock split of its Class A and Class B Common Stock, effective July 8, 2025. This move aims to increase the per-share price and maintain Nasdaq compliance. Post-split, the stock will trade under a new CUSIP number, affecting all issued shares and stock options uniformly.

Financial

Banzai Reports First Quarter 2025 Financial Results

Banzai has released its preliminary financial results for 2024, reporting a $22.3 million increase in stockholders equity. The announcement highlights key financial metrics and performance for the year, reflecting the companys progress in the data-driven demand generation software sector.

Banzai International Inc Profile

Company Name

Banzai International Inc

Company Website

https://www.banzai.io/

HQ Location

Seattle, Washington

Employees

101-250

Social

Financials

SERIES A