Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

  • Social Media Management
  • Generation Of New Leads
  • Lead Tracking
  • Lead Nurturing
  • Lead Management
  • Content Management
  • Drip Marketing
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
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Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail. Website. and Social Media.

Act-On's features include , Landing Page, Templates, etc. and Act-On support capabilities include AI Powered, Phone Support, Chat Support, etc. also Act-On analytics capabilities include Analytics, and Custom Reports.

Reviews

"We achieved a 75% increase in qualified leads from our last event. There’s no way we could have accomplished this without Act-On!" - Siiri Hage

Act-On, AgencyAnalytics, Yespo Оmnichannel CDP, EasySender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Act-On Use Cases

What Are the key features of Act-On for Communication Management?

What solutions does Act-On provide for Engagement Management?

What benefits does Act-On offer for Campaign Management?

How does Act-On address your Social Media Management Challenges?

Why is Act-On the best choice for Generation Of New Leads?

77+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Act-On testimonial

Siiri Hage

Director Of Marketing

Piccaro

We achieved a 75% increase in qualified leads from our last event. There’s no way we could have accomplished this without Act-On! Testimonial By Siiri Hage
Act-On testimonial

Brian Evans

Ceo

Madrona Financial Services

Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans
Act-On testimonial

Adam Nutting

Marketing Automation Specialist

Traverse City Tourism

Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting
CUSTOMERS TESTIMONIALS
Act-On testimonial

Siiri Hage

Director Of Marketing

Piccaro

We achieved a 75% increase in qualified leads from our last event. There’s no way we could have accomplished this without Act-On! Testimonial By Siiri Hage
Act-On testimonial

Brian Evans

Ceo

Madrona Financial Services

Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans
Act-On testimonial

Adam Nutting

Marketing Automation Specialist

Traverse City Tourism

Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting

Case Studies

Marketing and Advertising

CASE STUDY Spinmaker

Spinmaker improved customer engagement and lead generation using Act-On's marketing automation tools, achieving a 30% increase in lead conversion rates and 20% growth in customer retention.

Banking

CASE STUDY Centra Credit Union

Centra Credit Union improved marketing efficiency and lead generation through Act-On's automation tools, achieving a 20% increase in customer engagement and a 15% boost in new member sign-ups.

Computer Software

CASE STUDY Alldata

The case study highlights how a customer improved email deliverability and marketing automation, leading to a 30% increase in lead generation and enhanced sales alignment.

Insurance

CASE STUDY Physicians Insurance

Physicians Insurance improved lead generation and marketing efficiency using Act-On's automation tools, resulting in a 25% increase in leads and a 20% boost in marketing ROI.

Computer Software

CASE STUDY Ultimo Software Solutions

Ultimo Software Solutions achieved improved lead generation and sales alignment through Act-On's marketing automation, resulting in increased efficiency and measurable business growth.

Sports

CASE STUDY Pga Of America

The PGA of America improved its marketing efficiency using Act-On's automation tools, enhancing lead generation, sales alignment, and customer engagement through AI and multichannel analytics.

Video

Meet Act-On Software: Your Growth Marketing Automation

Video Thumbnail

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

null, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, EasySender and Lead Liaison are popular alternatives for Act-On.

Where is Act-On located?

Act-On is headquartered at Seattle, Washington.
lightning

Peers used Act-On for communication management and engagement management

Act-On Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Banzai International Inc News

Financial

Banzai Reports First Quarter 2025 Financial Results

Banzai has released its preliminary financial results for 2024, reporting a $22.3 million increase in stockholders equity. The announcement highlights key financial metrics and performance for the year, reflecting the companys progress in the data-driven demand generation software sector.

Financial

Banzai to Host First Quarter 2025 Financial Results Conference Call on Thursday, May 15, 2025 at 5:45 p.m. Eastern Time

Banzai.io will host its first quarter 2025 financial results conference call on Thursday, May 15, 2025, at 5:45 p.m. Eastern Time. The call will cover the company's financial performance for the quarter and is open to investors and stakeholders.

Financial

Banzai to Host First Quarter 2025 Financial Results

Banzai International, Inc. will host a conference call on May 15, 2025, to discuss its first quarter 2025 financial results, ongoing initiatives, and anticipated milestones. CEO Joe Davy and Interim CFO Alvin Yip will lead the presentation and Q&A session.

M&A

Banzai Announces Definitive Agreement to Acquire Act - On

Banzai International, Inc. announces an agreement to acquire Act-On Software, enhancing its marketing automation capabilities and increasing revenue by 152% to $44M. Act-On's platform is used by companies like Hitachi and BestBuy for lead generation and customer engagement.

Banzai International Inc Profile

Company Name

Banzai International Inc

Company Website

https://www.banzai.io/

HQ Location

Seattle, Washington

Employees

101-250

Social

Financials

SERIES A