Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

  • Social Media Management
  • Generation Of New Leads
  • Lead Tracking
  • Lead Nurturing
  • Lead Management
  • Content Management
  • Drip Marketing
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
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Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail, Website, and Social Media,

Act-On's features include Automation, Landing Page, Templates, etc.

Reviews

"We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience." - Jen Twersky

Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, Adobe Marketo Engage, ClickDimensions, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Act-On Use Cases

How efficiently Does Act-On manage your Communication Management?

Why is Act-On the best choice for Engagement Management?

How can Act-On optimize your Campaign Management Workflow?

How can Act-On enhance your Social Media Management process?

What solutions does Act-On provide for Generation Of New Leads?

77+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Act-On testimonial

Jen Twersky

Digital Marketing Project Manager

Meyer And Associates

We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Act-On testimonial

Julie Fouque

Director Of Marketing

Flatirons Digital Innovations

Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns. It helps us identify our ideal customers who have a desperate need for our offerings and our skillset. Testimonial By Julie Fouque
Act-On testimonial

Andre Laanemets

Sales Rep

Skf Group

Creating forms is easy, and we can segment our audience into different groups based on what appeals to them. Testimonial By Andre Laanemets
CUSTOMERS TESTIMONIALS
Act-On testimonial

Jen Twersky

Digital Marketing Project Manager

Meyer And Associates

We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Act-On testimonial

Julie Fouque

Director Of Marketing

Flatirons Digital Innovations

Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns. It helps us identify our ideal customers who have a desperate need for our offerings and our skillset. Testimonial By Julie Fouque
Act-On testimonial

Andre Laanemets

Sales Rep

Skf Group

Creating forms is easy, and we can segment our audience into different groups based on what appeals to them. Testimonial By Andre Laanemets

Case Studies

COMPANY INDUSTRY CASE STUDIES
Act-On case study
Management Consulting
Management Consulting
Case Study Pariveda

Learn How Pariveda Chooses Act-On For Marketing Automation

Read More
Act-On case study
Financial Services
Financial Services
Case Study Tower Federal Credit Union

Tower Federal Credit Union Sees 3x Increase In Open Rates With Act-on

Read More
Act-On case study
Management Consulting
Management Consulting
Case Study Pariveda

Learn How Pariveda Chooses Act-On For Marketing Automation

Read More

Video

Meet Act-On Software: Your Growth Marketing Automation

Video Thumbnail

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

Automation, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

Where is Act-On located?

Act-On is headquartered at 121 SW Morrison St. Suite 1600 Portland, OR 97204.
lightning

Peers used Act-On for communication management and engagement management

Act-On Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.54/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (826)
Custom Reports

3.46/5 ★

Read Reviews (2105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.54/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (826)
Custom Reports

3.46/5 ★

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Act-on Profile

Company Name

Act-on

Company Website

https://www.act-on.com/

Year Founded

2005

HQ Location

121 SW Morrison St. Suite 1600 Portland, OR 97204

Employees

251-500

Social

Financials

PRIVATE