About Act-On

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

Cuspera Reviews

Cuspera curates public sources on the Internet such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Act-On solves your Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Launch New Products
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Act-On.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail and Website

4.93/5

Read Reviews (651)

"...The support team is very friendly, always answers my questions immediately, and sends follow up emails...." Peer review by Sam Nedimyer, Senior Content Marketing Specialist, LeagueApps
engaging and following up

4.92/5

Read Reviews (563)

engaging with scheduling & cadence

4.46/5

Read Reviews (5)

Communication Management with E-Mail, Website and Social Media

4.26/5

Read Reviews (636)

"...Our marketing team is using it for email campaigns, posting to social media sites, marketing lists and reporting...." Peer review by Melodie Pierson, Regional Team Lead, Project Insight
sending & publishing communications

4.04/5

Read Reviews (429)

tracking & monitoring communications

4.88/5

Read Reviews (192)

Campaign Management with E-Mail and Website

4.87/5

Read Reviews (503)

"...We are able to see if our email marketing campaigns are successful through easy reporting setups built within the system...." Peer review by Christi Moses, Marketing Coordinator, The Magnet Group
campaign monitoring

4.92/5

Read Reviews (64)

campaign analytics

4.02/5

Read Reviews (41)

PEER EXPERIENCES
Engagement Management with E-Mail and Website

4.93/5

Read Reviews (651)

"...The support team is very friendly, always answers my questions immediately, and sends follow up emails...." Peer review by Sam Nedimyer, Senior Content Marketing Specialist, LeagueApps
engaging and following up

4.93/5

Read Reviews (563)

engaging with scheduling & cadence

4.93/5

Read Reviews (5)

Communication Management with E-Mail, Website and Social Media

4.26/5

Read Reviews (636)

"...Our marketing team is using it for email campaigns, posting to social media sites, marketing lists and reporting...." Peer review by Melodie Pierson, Regional Team Lead, Project Insight
sending & publishing communications

4.26/5

Read Reviews (429)

tracking & monitoring communications

4.26/5

Read Reviews (192)

Campaign Management with E-Mail and Website

4.87/5

Read Reviews (503)

"...We are able to see if our email marketing campaigns are successful through easy reporting setups built within the system...." Peer review by Christi Moses, Marketing Coordinator, The Magnet Group
campaign monitoring

4.87/5

Read Reviews (64)

campaign analytics

4.87/5

Read Reviews (41)

74+ more Business Use Cases

Our AI advisor, Wyz, harnessed 15497 insights from peers and experts to help you assess how these Act-On use cases fit your Marketing Automation needs.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Act-On to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Act-On

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.12/5

Read Reviews (896)
Templates

2.98/5

Read Reviews (400)
Personalization

4.38/5

Read Reviews (359)
Dashboard

4.00/5

Read Reviews (128)
SEO

4.72/5

Read Reviews (113)
FEATURES RATINGS AND REVIEWS
Landing page

4.12/5

Read Reviews (896)
Templates

2.98/5

Read Reviews (400)
Personalization

4.38/5

Read Reviews (359)
Dashboard

4.00/5

Read Reviews (128)
SEO

4.72/5

Read Reviews (113)

IT and Other Capabilities

for Act-On

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.79/5

Read Reviews (532)
Data Import

3.71/5

Read Reviews (1482)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.79/5

Read Reviews (532)
Data Import

3.71/5

Read Reviews (1482)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.49/5

Read Reviews (187)
Chat Support

4.47/5

Read Reviews (167)
Email Support

4.43/5

Read Reviews (225)
24/7 Support

4.13/5

Read Reviews (1733)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.49/5

Read Reviews (187)
Chat Support

4.47/5

Read Reviews (167)
Email Support

4.43/5

Read Reviews (225)
24/7 Support

4.13/5

Read Reviews (1733)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.42/5

Read Reviews (828)
Custom Reports

3.45/5

Read Reviews (2119)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.42/5

Read Reviews (828)
Custom Reports

3.45/5

Read Reviews (2119)

Failure Risk Guidance Security Report

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Vendor Profile Details

Company Name

Act-on

Company Website

https://www.act-on.com/

Year Founded

2005

HQ Location

121 SW Morrison St. Suite 1600 Portland, OR 97204

Employees

251-500

Social

Financials

Private