Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

  • Social Media Management
  • Generation Of New Leads
  • Lead Tracking
  • Lead Nurturing
  • Lead Management
  • Content Management
  • Drip Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail. Website. and Social Media.

Act-On's features include , Landing Page, Templates, etc. and Act-On support capabilities include AI Powered, Phone Support, Chat Support, etc. also Act-On analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience." - Kyle Dahlgren

Peer review evidence (same sources as the product rating summary)

"...This software enabled us to send many emails, control spam, and sync lists through our CRM...." Peer review by Administrator
"...I use Act-On as both my email engagement platform and for website analytics...." Peer review by Dana Hursey, CEO, Dana Hursey Photography
"...We use their custom forms to help capture leads and roll them into relevant marketing campaigns...." Peer review by Nannette Nolan, Director of Marketing Communications, Life Sciences Trainers & Educators Network (LTEN)

Act-On, AgencyAnalytics, EasySender, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Act-On Customer wins, Customer success stories, Case studies

What benefits does Act-On offer for Communication Management?

How efficiently Does Act-On manage your Engagement Management?

How can Act-On optimize your Campaign Management Workflow?

How does Act-On address your Social Media Management Challenges?

How can Act-On enhance your Generation Of New Leads process?

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Act-On testimonial

Kyle Dahlgren

Assistant Vice President Of E-commerce

Truity Credit Union

With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. Testimonial By Kyle Dahlgren
Act-On testimonial

Julie Fouque

Director Of Marketing

Flatirons Digital Innovations

Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns. It helps us identify our ideal customers who have a desperate need for our offerings and our skillset. Testimonial By Julie Fouque
Act-On testimonial

Agata Krzysztofik

Cmo

Simscale

Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25% Testimonial By Agata Krzysztofik
CUSTOMERS TESTIMONIALS
Act-On testimonial

Kyle Dahlgren

Assistant Vice President Of E-commerce

Truity Credit Union

With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. Testimonial By Kyle Dahlgren
Act-On testimonial

Julie Fouque

Director Of Marketing

Flatirons Digital Innovations

Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns. It helps us identify our ideal customers who have a desperate need for our offerings and our skillset. Testimonial By Julie Fouque
Act-On testimonial

Agata Krzysztofik

Cmo

Simscale

Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25% Testimonial By Agata Krzysztofik
 

Banzai's latest AI software deal could add about $15M in annual sales

Banzai has secured a significant AI software deal projected to boost its annual sales by approximately $15 million. This development highlights Banzai's strategic focus on leveraging AI technology to... drive revenue growth.

Read on →

ThoughtSpot - Computer Software - Large

Reach by Banzai helped ThoughtSpot increase event registrations by up to 75%. The sales and marketing teams lacked time for effective event outreach. Using Reach, they launched targeted phone and ema...il campaigns to new leads. This strategy generated over 400 event registrations and $1M in pipeline revenue. The solution enabled ThoughtSpot to connect with prospects outside their existing database.

Meet Act-On Software: Your Growth Marketing Automation

Video Thumbnail

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

null, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

AgencyAnalytics, EasySender, Omnisend and VBOUT are popular alternatives for Act-On.

Where is Act-On located?

Act-On is headquartered at Seattle, Washington.
lightning

Peers used Act-On for communication management and engagement management

Act-On Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Banzai International Inc News

Partnership

Banzai International, Inc. Expands Market Reach, Announces Strategic Alliance with Ingram Micro

Banzai International, Inc. has formed a strategic alliance with Ingram Micro to distribute its OpenReel and Demio products through Ingram Micro's extensive U.S. channel partner network. This partnership aims to boost the adoption of Banzai's AI-powered video production solutions and aligns with Banzai's strategy to expand its market reach.

Financial

Banzai Shakes Confidence in What Comes Next

Banzai announced a 1-for-20 reverse stock split to meet Nasdaq's $1 bid threshold, effective May 8, 2026. This is the third reverse split in two years, highlighting ongoing compliance challenges. CEO Joseph Davy emphasized the urgency, with only 52% shareholder representation approving the move. The split aims to maintain Nasdaq listing amid investor skepticism.

Financial

Banzai's Second Reverse Split: A Lifeline for its Nasdaq Listing

Banzai International, Inc. announced a one-for-twenty reverse stock split to maintain its Nasdaq listing, effective May 8, 2026. This move aims to boost its share price amid ongoing financial struggles, including a 97% stock value decline over the past year. Despite a strong client base and high gross profit margins, Banzai faces liquidity challenges and declining revenue. The company is pursuing an acquisition strategy to enhance revenue and technological capabilities.

Executive

Banzai International (BNZI) CEO granted 446, 004 Class B shares, now holds 100%

Joe Davy, CEO of Banzai International, received 446,004 Class B shares as equity compensation, now holding 100% of this class. This includes 297,336 shares from a performance-based grant linked to a $15 million market cap and 148,668 shares in lieu of a $125,000 cash bonus. Each Class B share grants ten votes, centralizing voting power with Davy.

Banzai International Inc Profile

Company Name

Banzai International Inc

Company Website

https://www.banzai.io/

HQ Location

Seattle, Washington

Employees

101-250

Social

Financials

SERIES A