Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

  • Social Media Management
  • Generation Of New Leads
  • Lead Tracking
  • Lead Nurturing
  • Lead Management
  • Content Management
  • Drip Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Consistency
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail. Website. and Social Media.

Act-On's features include , Landing Page, Templates, etc. and Act-On support capabilities include AI Powered, Phone Support, Chat Support, etc. also Act-On analytics capabilities include Analytics, and Custom Reports.

Reviews

"Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging." - Marc Wilensky

Peer review evidence (same sources as the product rating summary)

"...I like that it was fairly easy to create each email template and send them out...." Peer review by Lindsey W, Marketing Liaison - Boston, Management Consulting
"...It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages. ...." Peer review by Justin D., Sales Associate, Computer Software
"...The Email composer is easy to use - Within limited time I can create and schedule marketing campaigns..." Peer review by Sanket P, Marketing Executive, Information Technology and Services

Act-On, AgencyAnalytics, Yespo Оmnichannel CDP, EasySender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Act-On Customer wins, Customer success stories, Case studies

How can Act-On optimize your Communication Management Workflow?

What solutions does Act-On provide for Engagement Management?

How does Act-On address your Campaign Management Challenges?

How efficiently Does Act-On manage your Social Media Management?

What solutions does Act-On provide for Generation Of New Leads?

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Act-On testimonial

Marc Wilensky

Vp Of Communications And Brand Marketing

Tower Federal Credit Union

Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Act-On testimonial

Mary Martinez

Director Of Marketing

Horizon Distributors

Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. Testimonial By Mary Martinez
Act-On testimonial

Kyle Dahlgren

Assistant Vice President Of E-commerce

Truity Credit Union

With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. Testimonial By Kyle Dahlgren
CUSTOMERS TESTIMONIALS
Act-On testimonial

Marc Wilensky

Vp Of Communications And Brand Marketing

Tower Federal Credit Union

Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Act-On testimonial

Mary Martinez

Director Of Marketing

Horizon Distributors

Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. Testimonial By Mary Martinez
Act-On testimonial

Kyle Dahlgren

Assistant Vice President Of E-commerce

Truity Credit Union

With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. Testimonial By Kyle Dahlgren
 

Banzai's latest AI software deal could add about $15M in annual sales

Banzai has secured a significant AI software deal projected to boost its annual sales by approximately $15 million. This development highlights Banzai's strategic focus on leveraging AI technology to... drive revenue growth.

Read on →

ThoughtSpot - Computer Software - Large

Reach by Banzai helped ThoughtSpot increase event registrations by up to 75%. The sales and marketing teams lacked time for effective event outreach. Using Reach, they launched targeted phone and ema...il campaigns to new leads. This strategy generated over 400 event registrations and $1M in pipeline revenue. The solution enabled ThoughtSpot to connect with prospects outside their existing database.

Meet Act-On Software: Your Growth Marketing Automation

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

null, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, EasySender and Lead Liaison are popular alternatives for Act-On.

Where is Act-On located?

Act-On is headquartered at Seattle, Washington.
lightning

Peers used Act-On for communication management and engagement management

Act-On Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.54/5

Read Reviews (10)
Analytics

4.44/5

Read Reviews (826)
Custom Reports

3.46/5

Read Reviews (2105)

Software Failure Risk Guidance

?

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Banzai International Inc News

Company

Banzai International proposes rebrand to Parabolic Technologies

Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The company will also restructure into three divisions: ConnectAndSell for AI sales acceleration, Banzai for Demio and OpenReel platforms, and CreateStudio for AI video content creation. New Nasdaq ticker symbols PARA and PARAW are set for August 7, 2026.

Company

Banzai International plans name change to Parabolic Technologies

Banzai International plans to change its corporate name to Parabolic Technologies, pending shareholder approval. The company will trade under new ticker symbols PARA and PARAW on Nasdaq. It is reorganizing into three business units: ConnectAndSell, Banzai, and CreateStudio. CEO Joe Davy states the rebranding reflects strategic growth and investment in high-potential businesses.

Company

Banzai International, Inc. Unveils Agentic Platform Strategy, Plans to Change Its Name to Parabolic Technologies, Inc.

Banzai International, Inc. plans to rebrand as Parabolic Technologies, Inc., pending shareholder approval. The company will realign into three business units: ConnectAndSell, Banzai, and CreateStudio, to focus on AI-driven growth. The rebranding reflects a strategic shift towards agentic applications.

Product

Banzai Announces OpenReel Creator AI: Edit Professional Video by ...

Banzai has launched OpenReel Creator AI, a conversational editing tool that enables enterprise teams to produce professional video content by describing their needs in plain language. This AI-driven solution simplifies video editing, reducing the need for specialized skills and enhancing content creation efficiency. It positions OpenReel as a leader in AI-powered enterprise video production.

Banzai International Inc Profile

Company Website

https://www.banzai.io/

HQ Location

Seattle, Washington

Employees

101-250

Social

Financials

SERIES A