Act-On: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Act-On
Brand: Act-On
Rating: 4.36 (17440 reviews)

4.36 5

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(17440)

An automated Growth Marketing Platform

AI Powered

Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

Social Media Management
Generation Of New Leads
Lead Tracking
Lead Nurturing
Lead Management
Content Management
Drip Marketing

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

Improve ROI
Increase Sales & Revenue
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Build Brand Awareness
Improve Digital And Social Presence
Improve Brand Engagement
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Improve Visibility
Reduce Bounce
Improve Efficiency
Increase Customer Life Time Value
Improve Consistency
Improve Stakeholder Relations
Shorten Ramp Up Time
Improve Navigation

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Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail. Website. and Social Media.

Act-On's features include , Landing Page, Templates, etc. and Act-On support capabilities include AI Powered, Phone Support, Chat Support, etc. also Act-On analytics capabilities include Analytics, and Custom Reports.

Reviews

"Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25%" - Agata Krzysztofik

Act-On, AgencyAnalytics, Yespo Оmnichannel CDP, EasySender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Act-On Customer wins, Customer success stories, Case studies

What Are the key features of Act-On for Communication Management?

Act-On effectively automates communication tasks such as email marketing and social media publishing. The platform streamlines interaction with customers and prospects by tracking their interests and providing personalized communications. Act-On is ideal for businesses with high email volume but is not suited for those with limited communication needs.

"...It provides us with the capability to set up automated email programs and send thousands of emails to our clients' prospects...." Peer review by Christian Banach, VP, Group Account Director, Catapult New Business

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How can Act-On optimize your Engagement Management Workflow?

Act On Engagement Management helps track customer engagement and automate email campaigns to follow up with customers and prospects. The platform provides valuable insights into customer behavior by tracking email opens, clicks, and website visits. Although the platform is effective at engaging customers, there is room for improvement in its ability to provide personalized engagement experiences.

"...The analytics and reporting were really good, and we were easily able to see which prospects were actually visiting our site and engaging with content...." Peer review by Aimee K, Free Agent, Marketing and Advertising

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What benefits does Act-On offer for Campaign Management?

Act-On is a marketing automation platform that helps businesses track and manage digital campaigns. It enables users to create email campaigns, monitor website activity, and track leads. However, it may be challenging for those unfamiliar with marketing and automation software.

"...Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away...." Peer review by Faisal Khan, Management Consulting

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How does Act-On address your Generation Of New Leads Challenges?

Act-On is a marketing tool that helps generate leads from various sources. It uses email campaigns, web forms, and user actions to attract new prospects. Act-On helps nurture leads through lead scoring and educational email campaigns, which helps qualify them for sales. Act-On does not track revenue conversions, limiting the ability to assess campaign return on investment.

"...The software helps with everything from lead generation and website visitor tracking to brand recognition through social media channels and webinars...." Peer review by Jeff Penson, Marketing Specialist, Empower Software Solutions

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9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Agata Krzysztofik Cmo Simscale	Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25% Testimonial By Agata Krzysztofik
Mary Martinez Director Of Marketing Horizon Distributors	Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. Testimonial By Mary Martinez
Jen Twersky Digital Marketing Project Manager Meyer And Associates	We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky

CUSTOMERS	TESTIMONIALS
Agata Krzysztofik Cmo Simscale	Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25% Testimonial By Agata Krzysztofik
Mary Martinez Director Of Marketing Horizon Distributors	Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. Testimonial By Mary Martinez
Jen Twersky Digital Marketing Project Manager Meyer And Associates	We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky

Meet Act-On Software: Your Growth Marketing Automation

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .