Conversion Rate Optimization Customer wins | Real Customer Results Across Industries 2025

Cancerfonden, a leading nonprofit organization, needed to engage donors with personalized communication across multiple channels. They partnered with Symplify to use their marketing automation platfo...rm. This platform allowed Cancerfonden to create personalized donor journeys using real-time data across more than 10 channels. As a result, Cancerfonden improved donor engagement and increased their fundraising capabilities, crucial for supporting cancer research.
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Evolv AI helped Inbounds.com improve conversion rates and streamline their optimization process. Inbounds.com used Evolv AI to test thousands of UI and UX variations at once. Removing a distracting p...hone number field led to an estimated $284,000 annual revenue increase, with $130,000 already realized. The platform eliminated the need to hire two extra employees and sped up decision-making. Inbounds.com now uses data-driven insights for ongoing growth and better user experiences.
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Hotjar helped Audiense fix a sudden drop in sign-up conversions. The team used Hotjar Session Recordings to spot a broken password validator and autocomplete feature on their sign-up page. They fixed... the bugs within hours, and conversions went back up. Audiense now uses Hotjar to find confusing steps in their funnel and improve user experience. Each small fix increases conversions by 10% to 20%. Hotjar helps the team understand and support their users better.
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Lucky Orange helps ADdictive Digital solve data chaos for paid media and SEO clients. The agency uses session recordings and source filters to show real user behavior and ad performance. This ends de...bates about mismatched analytics and builds client trust. Faster troubleshooting and always-on reporting lead to higher client retention. Lucky Orange is now part of every client engagement for proof, not promises.
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EyeQuant helped a global creative agency use eye tracking data to improve design decisions. The agency used EyeQuant’s AI models and analytics to review over 900 creative pieces in three months. The ...platform made it easy to spot ways to improve calls to action and design layouts. Designers used EyeQuant’s insights to guide photography and design choices. The agency shifted from opinions to data-driven decisions, making design reviews faster and more effective.
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Ucademy used Nelio A/B Testing to improve their website conversion rates. Their goal was to get more users to register by optimizing landing pages. Nelio A/B Testing let them test changes to CTAs, co...ntent, and design easily in WordPress. They saw a nearly 200% increase in user registrations. Ucademy also reduced cost per lead and increased time spent on site. The team found video testimonials and first-person CTAs worked best.
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Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. Sussex Cricket wanted to increase ticket sales and make the user journey easier. Webtrends Optimize ran tests ...to make the checkout button more visible, improve mobile layouts, and add quick links to tickets. They also created a pop-up widget for promotions. The results were strong: 87% more clicks on the call-to-action, 23% more visitors to the payment page, and 26% more tickets sold.
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Landingi helped Pilot WP create session-aware landing pages for their OTT platform. The marketing team used conditional logic to show different content to logged-in and logged-out users. This let the...m launch campaigns quickly and keep messaging relevant. Reverse proxy integration made landing pages feel like part of the main site. The solution improved flexibility and user experience without losing SEO.
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Epsilon helped Anheuser-Busch improve their marketing efforts. The company used Epsilon's solutions to better connect with customers. This led to stronger engagement. Anheuser-Busch saw better result...s from their campaigns. The partnership made their marketing more effective.
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UserTesting helped Costa Coffee improve their Click & Collect app. The team used UserTesting to reach younger audiences fast. They tested Figma prototypes and got feedback in under an hour. Costa saw... a 1,500% increase in Click & Collect transactions over three years. App visits rose 12% after the Costa Club relaunch. 80,000 new football fans joined Costa Club through gamified app experiences.
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Unbounce helped Love Child Organics grow their email list. The brand started with 2,000 email subscribers. Using Unbounce landing pages and social ads, they reached over 16,000 subscribers in about a... year. The challenge was turning Instagram followers into email subscribers. The solution was to use targeted landing pages to collect emails. This gave the brand a direct way to reach customers and boost future sales.
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Kameleoon helps Orange France deliver the right offer at the right time using AI-driven personalization. Orange France uses Kameleoon to run experiments and personalize web experiences, especially fo...r mobile users. The team combines Kameleoon with Contentsquare to analyze results and improve offers, like moving an exclusive offer for better visibility. Kameleoon’s AI targets hesitant visitors with special discounts, protecting profit margins. Over 60% of Orange’s traffic comes from mobile devices, and the company has worked with Kameleoon for a year to drive continuous improvement.
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Fullstory helped Flight Centre improve its global retail ecosystem. Flight Centre used Fullstory’s Behavioral Data Platform to understand how travel consultants use their software. The company reduce...d booking failure rates by 22% and increased usage of a key feature by 24% in three months. Session Replay and Dev Tools made it easier for teams to fix issues and improve products. Five Flight Centre teams now use Fullstory to deliver better service and increase bookings.
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An e-commerce client used CUX to understand user behavior and design a Women's Day campaign. They analyzed visit recordings and heatmaps to map customer behavior from social media. The campaign achie...ved a 60% conversion rate for 11 hours. They found that starting customer journeys from product pages increased sales success. They also used discount codes for returning social media visitors. This data-driven approach led to high conversion rates.
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PortfolioM4 helped John with his design work. John shared positive feedback about the experience. He found value in the features and support. The testimonial highlights satisfaction with the product.

Skilljar helped a mid-market company improve customer training. The company used Skilljar's customizable interface to make training easy for users. API connections allowed personalized landing pages ...and highlighted relevant training. This was not possible with their previous system. The VP of product education praised Skilljar for enabling a leap forward in customer training.
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AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800 stores and 250,000+ products, making manual recom...mendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.
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Taplytics helps AliExpress send push notifications based on user search history. AliExpress uses this to make messages more personal. The push notification targets users who searched for a Ninebot sc...ooter but did not buy. This approach helps increase user engagement and retention. Personalized notifications are more effective than generic ones.
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Crazy Egg helped Happy Trails fix checkout issues fast. The tool showed user recordings and heatmaps. Happy Trails saved over $90,000 in sales in four months. Sales went up 30-35% compared to 2019. T...hey saved more than 600 development hours by targeting fixes. The mobile site became easier for customers to use.
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Omniconvert Reveal helped a large shoe retailer improve customer retention. The retailer used RFM segmentation to understand and nurture customers. After 6 months of experimentation, they saw a 30% i...ncrease in customer retention. The solution blended technology and analytics services. This case shows how Omniconvert Reveal supports data-driven growth in retail.
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Amazon Go Store uses just walk out technology to let shoppers pick up items and leave without checkout. The system uses cameras, artificial intelligence, and machine learning to track purchases. This... removes the pain of paying, a psychological barrier that makes spending money feel unpleasant. By eliminating this pain, Amazon makes shopping more enjoyable and encourages customers to spend more. The result is a smoother experience and likely higher sales for Amazon.
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Persado helped Vodafone Italy boost conversion rates by 42% in CRM campaigns using AI-powered marketing creative. The platform optimized over 2,000 campaigns, driving an 11% increase in total sales t...hrough SMS and push notifications. Vodafone also saw a 9% lift in winback campaign conversions and a 63% lift in SMS value creation campaigns. Persado's AI enabled personalized messaging, improved customer loyalty, and increased lifetime value.
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WalkMe helped Deloitte speed up digital adoption across nearly 100 internal applications. Deloitte used WalkMe to guide employees inside apps, cutting onboarding time and reducing support tickets by ...30%. The WalkMe Digital Adoption Platform gave just-in-time help, boosting self-service and adoption. Deloitte set up a 14+ member Center of Excellence to drive change at scale. This let Deloitte professionals spend more time serving clients and less time learning new tools.
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WEVO helped LAKE improve its website with user testing and data-driven insights. LAKE wanted to boost mobile conversion rate and average order value. Vaan Group redesigned the site, adding features l...ike "Best Sellers" and "Shop by Fabric." After launch, LAKE saw a 12.8% increase in mobile conversion and 25.8% on desktop. The new site also improved brand appeal and made gifting easier for customers.
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Picreel helped Amaro, an online fashion business, capture new leads with smart pop-ups and offers. Amaro needed a popup tool that could increase subscription rates, support A/B testing, and allow cus...tom designs. Picreel made it easy to import leads directly into their CRM, saving time. Amaro now monetizes a larger subscriber base and sees Picreel as key to their customer acquisition strategy.
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Mouseflow helped Cotopaxi improve their website by using real user feedback and behavior data. Cotopaxi used Mouseflow’s surveys and heatmaps to learn what users want and where they struggle. The tea...m built a website roadmap and A/B testing plan based on this data. They ran 5 experiments per month for a year. Mouseflow recorded 300,000 sessions each month, helping Cotopaxi make changes that improved user experience.
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Heap helped a major financial services company improve conversion rates. Blue Green used Heap’s analytics tools to run A/B tests on checkout flows and landing pages. The company saw a 15.9% increase ...in engagement, a 67.9% increase in online checkouts, and a 118.2% increase in account signups. Heap enabled faster insights and reduced manual work for Blue Green’s team. The solution delivered measurable growth in lead generation and conversions.
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LiveSession helped Strabo improve their SaaS onboarding process. The platform gave Strabo insights into user behavior. This led to better user retention. Ben Waterman, Founder at Strabo, shared posit...ive feedback about the results. LiveSession's analytics and session replay features supported these improvements.
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SoFi is a digital personal finance company. They had a technical issue on their website that caused many users to not finish loan applications. They did not know about this problem until they used Gl...assbox. Glassbox captured all user sessions and found the error. SoFi fixed the issue in one day. This fix helped SoFi prevent a possible loss of over $9 million in revenue each year.
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SoFi is a digital personal finance company. They had a technical issue on their website that caused many users to not finish loan applications. They did not know about this problem until they used Gl...assbox. Glassbox captured all user sessions and found the error. SoFi fixed the issue in one day. This fix helped SoFi prevent a possible loss of over $9 million in revenue each year.
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Acoustic helped the Australian Grand Prix reach new audiences. The event used Acoustic to boost efficiency and save costs. Customer engagement improved across multiple channels. Campaign management b...ecame more scalable with the platform. The solution supported better marketing results for the event.
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Acoustic helped the Australian Grand Prix reach new audiences. The event used Acoustic to boost efficiency and save costs. Customer engagement improved across multiple channels. Campaign management b...ecame more scalable with the platform. The solution supported better marketing results for the event.
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Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all custome...r info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.
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Granicus Government Experience Cloud helped Coos Bay, Oregon improve its website, meetings management, and email marketing. The city wanted to better serve and engage its community. Granicus provided... a consultative and collaborative solution. Coos Bay saw 89% subscriber growth in 7 months. The city achieved a 65% engagement rate and a 35% open rate, both above benchmarks. The project went from start to full launch in 8 months.
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Amplitude helped NBC use product intelligence to improve user retention. NBC used Amplitude to analyze user behavior and find ways to keep viewers engaged. With these insights, NBC doubled its retent...ion rate. Amplitude's analytics tools made it easy for NBC to track and act on key metrics. NBC saw clear results from using Amplitude to drive business outcomes.
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SaleCycle helped Air Tahiti Nui boost conversions and cut booking abandonment. The airline faced high cart abandonment and low engagement rates. SaleCycle used automated email remarketing and persona...lized on-site engagement. Air Tahiti Nui saw a 62.3% open rate, 23.1% click rate, and €538 average recovered basket value. The solution improved customer retention and increased revenue.
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Convert helped Hivelocity improve their experimentation program. Hivelocity wanted to grow but did not know which channels drove conversions or where users dropped off. Cro Metrics used Convert to tr...ack visitors, run A/B tests, and analyze user behavior. Real-time reporting and segmentation let them optimize the site quickly. Hivelocity saw a 10x ROI, a 187% increase in checkouts, a 180% increase in homepage CTA clicks, and a 53% lift in funnel engagement.
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ProfitWell had many videos and ebooks but could not show the most relevant content to each visitor. Their marketing team used Experiences to create a personalized content journey based on visitor beh...avior. They launched personalized content blocks that showed the best offer on each blog post. This helped them target high-value content and capture more email addresses. As a result, ProfitWell saw a 162% increase in blog leads with zero engineering time.
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CredSpark helped TechReport.com use gamification to boost employee productivity. Gamified content increased engagement and made learning more fun. 90% of employees became more productive with gamific...ation. Company productivity rose by 50%. Gamification also improved knowledge retention and encouraged participation. TechReport.com used games for training, events, and audience engagement.
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Elitedate is a website that helps people find romantic relationships. They wanted to make their marketing cheaper. They used Smartlook to analyze user behavior. With Smartlook, Elitedate made their m...arketing 12% cheaper.
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Quantum Metric helped Alaska Airlines cut call center time and improve employee experience. Teams use session replay to find and fix issues fast. Agents can replay customer sessions for troubleshooti...ng. Engineers get tickets with direct links to problems, saving time. The digital team uses "see more like this" to spot common issues. This led to faster support and better guest outcomes.
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Pendo helped Essity onboard 1,200 employees across 38 countries during the pandemic. Essity used Pendo's in-app guides and analytics to train staff and improve user behavior. The solution reduced fri...ction and boosted efficiency for sales teams using their CRM. Managers gained better insight into employee actions and improved workflows. Pendo enabled Essity to scale digital training and support globally.
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Medallia helped 3M improve their B2B distribution website. 3M used Medallia to collect feedback from distributors. They made changes to their global platform based on this feedback. In the first year..., page load times dropped by 60%. Customer satisfaction scores rose by about 3 points. 3M transformed key workflows using Medallia insights.
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Mobilewalla helped a luxury automotive company run a digital ad campaign to boost test drives and sales for a new model. The company had fewer showrooms than competitors and needed to target ads care...fully. Mobilewalla used custom audience segments and advanced analytics to find the best customers. They measured in-store visits with location attribution. The campaign gave insights into customer traits, ad performance, and conversion timing.
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NotifyVisitors PWA helped Lal PathLabs increase their conversion rate. The healthcare provider used the platform to engage users and improve their digital experience. With features like push notifica...tions and journey orchestration, Lal PathLabs saw better user engagement. The solution supported their goal to convert more website visitors into customers.
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Uplift ROI helped UpSpring Baby improve their online sales. UpSpring Baby sells women's pregnancy and post-pregnancy products. Uplift used conversion rate optimization best practices. UpSpring Baby s...aw a 28% increase in online sales. The case study keeps some data confidential at the client's request.
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ShiprocketX helped Ashish Enterprizes grow international orders by 30%. The company faced long shipping lead times and complex logistics when expanding to the US, Canada, Australia, and Germany. Ship...rocketX provided a virtual courier network, a dedicated relationship manager, and streamlined customs compliance. This made global shipping easier and faster. Ashish Enterprizes saw reduced lead times and stronger international presence.
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Dynamic Yield's Shopping Muse helped Bergzeit boost conversions by 3x. The AI-powered assistant guided shoppers with personalized, conversational experiences. Bergzeit saw a 30% increase in average o...rder value from assistant-guided sessions. Revenue per user grew 5x for those using the AI assistant. The solution replaced static filters with real-time, expert-like advice online.
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Apptimize helped Clever Lotto test changes to their call-to-action button. The team used Visual Apptimizer to run a multivariate A/B test on button color and copy. The green button with the text “NOC...HMAL SPIELEN!” led to 42.31% more clicks than the red “Jetzt nochmal spielen.” Compared to the baseline, this change improved clicks by 35.39%. Clever Lotto expects a 28% increase in total lotteries played per year from this update.
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