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The Latest Conversion Rate Optimization Deployments delivering value in Marketing And Advertising
Unbounce - Marketing And Advertising - Medium
Unbounce used its own popup tool to boost lead generation for two online events. For Digital Agency Day, an exit-intent... popup offered recordings, achieving a 19.03% conversion rate and capturing many leads. For CRO Day, a traffic shaping popup directed abandoning visitors to a signup page, with 27.31% clicking through and 67% of those converting. In total, Unbounce collected over 3,200 leads using just two popups. The popups were relevant, timely, and valuable, driving strong results for event registration and content access.
Inbounds.com - Marketing And Advertising - Small
Evolv AI helped Inbounds. com boost conversions and user experience by enabling real-time optimization. Inbounds.com used Evolv AI to test...thousands of UI and UX variations at once. Removing a distracting phone number field led to a $284K estimated annual revenue increase, with $130K already realized. The platform eliminated the need to hire two extra employees and sped up decision-making. Inbounds.com now uses data-driven insights to focus on changes that matter most.
Large Agencies Plan customer - Marketing And Advertising - Medium
A customer chose Wingify over three competitors after a direct comparison. They use the Large Agencies Plan and run split... URL tests all the time. The user interface is easy and intuitive. Setting up split URL testing with URL matching is simple. The tool helps avoid changes that could lower conversion rates. The solution is cost effective for their needs.
Large Agencies Plan customer - Marketing And Advertising - Medium
A customer chose Wingify over three competitors after a direct comparison. They use the Large Agencies Plan and run split... URL tests all the time. The user interface is easy and intuitive. Setting up split URL testing with URL matching is simple. The tool helps avoid changes that could lower conversion rates. The solution is cost effective for their needs.
TribalVision - Marketing And Advertising - Medium
TribalVision used WEVO to improve their digital experience. The team shared that WEVO helped them get better digital results. They... said WEVO made their digital work easier in every way. TribalVision found value in WEVO’s user feedback tools. Their digital strategy improved with WEVO’s help.
Yatter - Marketing And Advertising - Small
Hotjar helped Yatter, a lead generation agency, boost conversions by 42% for a personal training client by moving the most popular option to the top of the page. For an ecommerce... car parts store, removing a distracting menu increased sales by 20%. On a stem cell therapy site, adding case studies and a video raised conversion rates by 10%. Hotjar's heatmaps and recordings let Yatter spot bugs, optimize landing pages, and improve user experience across multiple industries.
180 Marketing - Marketing And Advertising
Convert Experiences helped 180 Marketing improve their A/B testing process. 180 Marketing used the platform to run experiments for their... clients. The case study highlights their partnership and expertise. No specific metrics or results are mentioned. 180 Marketing is a certified partner of Convert.
ADdictive Digital - Marketing And Advertising
Lucky Orange helps ADdictive Digital solve data chaos for paid media and SEO clients. The agency uses session recordings and... source filters to show real user behavior and ad performance. This ends debates about mismatched analytics and builds client trust. Faster troubleshooting and always-on reporting lead to higher client retention. Lucky Orange is now part of every client engagement for proof, not promises.
Conversion Rate Optimization in Action in Retail
BIG W - Retail - Large
Algolia Search helped BIG W overhaul its website search experience. The retailer faced poor search relevance and a small web... team. Algolia was integrated with Shopify Plus and rolled out in six months. Features like AI re-ranking and personalisation improved results. BIG W saw a 10% reduction in search exits, a 4.7% increase in basket size, and a 7% boost in conversion from search. Customer satisfaction also rose, with NPS up by 4 points.
Lidl - Retail - Very Large
Lidl used psychological principles to optimize their website for the Christmas season. They launched the 'Lidl Social Price Drop' campaign,... encouraging social media engagement to lower product prices. Lidl simplified product choices to avoid overwhelming customers and made sizing easier for clothing. They used price anchoring to highlight discounts and accepted contactless payments to reduce the pain of paying. Visual navigation helped shoppers remember products. These changes supported Lidl’s strong sales performance.
Mobexpert - Retail - Large
Omniconvert Reveal helped Mobexpert, Romania's largest furniture retailer, boost online marketing results. Mavericks, their agency, used RFM segmentation and Dynamic... Audience Builder to create custom and lookalike audiences for Facebook campaigns. These strategies led to a 69% uplift in ROAS compared to Facebook's default targeting. Custom audiences built with first-party data delivered a 20% higher ROAS and over 200% higher revenue per visitor. Mobexpert improved customer targeting, conversion rates, and revenue using Omniconvert's marketing technology.
Kitchen Cabinet Kings - Retail - Medium
Picreel helped Kitchen Cabinet Kings recover 26. 57% of abandoned shopping carts. The company wanted to boost online sales and...conversions without traditional retargeting. Picreel's onsite retargeting pop-ups engaged visitors as they were about to leave. This led to 137 new unique visitors per month and higher conversion rates. Kitchen Cabinet Kings increased sales and built stronger brand value using Picreel's technology.
Federated Co-operatives Limited - Retail - Very Large
WalkMe helped Federated Co-operatives Limited speed up order management by 70%. The company deployed WalkMe on 12 applications, saving an... estimated 80,000 hours each year. WalkMe reduced support tickets by 58% in one case. Employees now get real-time, in-app guidance and automation for onboarding, order management, and goal setting. WalkMe improved data accuracy and made digital adoption easier across the organization.
MEGABAD - Retail - Large
Mouseflow helped MEGABAD, a global eCommerce retailer, boost checkout conversions by 78%. The team used session replay, funnels, and form... analytics to find friction points in the checkout process. Fixing a delayed button, simplifying address validation, and resolving payment method issues led to a 73% conversion rate increase and a 30% drop-off reduction. Mouseflow also improved ad campaign performance by fixing tracking errors. MEGABAD now records 1.5 million sessions monthly for ongoing optimization.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Financial Services
Dave - Financial Services - Medium
Dave used Amplitude Analytics to improve retention and expand its fintech products. By analyzing user behavior, Dave increased retention by... 5.7x and doubled monthly active users. Amplitude Audiences with Braze drove over 500,000 campaign click-throughs and 8% month-over-month growth. Data-driven onboarding changes led to higher recurring revenue. Amplitude helped Dave test new features, optimize referral incentives, and boost app store ratings from 3.9 to 4.6 stars.
A leading financial services institution - Financial Services - Very Large
Epsilon Digital helped a leading financial services institution lower their cost per site visit by 51% compared to their benchmark. The company wanted... to attract new customers to their credit card services page. Epsilon used accurate transactional and behavioral data to build high-impact audience segments. Their programmatic media drove effective credit offerings to interested prospects. The result was a 71% lower CPSV than other providers’ average.
Aditya Birla Capital - Financial Services - Very Large
NotifyVisitors HeatMap helped Aditya Birla Capital boost website signups by 20%. The company used heatmap analytics to track user clicks... and identify high-engagement areas on their site. Insights from the tool led to a redesign of the login page UI. This change increased conversions and improved user engagement. Aditya Birla Capital is a major player in financial services in India.
A leading U.S. financial institution - Financial Services - Very Large
Glassbox’s AI-powered fraud detection suite helped a leading U. S. financial institution save $18 million in fraud losses in just...seven months. The bank faced challenges with traditional fraud tools missing client-side attacks and slow manual reviews. Glassbox enabled real-time behavioral analytics and session replay, letting analysts spot DOM manipulation and suspicious activity instantly. Fraud analysis time dropped from hours to seconds. The bank now prevents account takeovers and improves fraud AI models with deep behavioral insights.
A leading U.S. financial institution - Financial Services - Very Large
Glassbox’s AI-powered fraud detection suite helped a leading U. S. financial institution save $18 million in fraud losses in just...seven months. The bank faced challenges with traditional fraud tools missing client-side attacks and slow manual reviews. Glassbox enabled real-time behavioral analytics and session replay, letting analysts spot DOM manipulation and suspicious activity instantly. Fraud analysis time dropped from hours to seconds. The bank now prevents account takeovers and improves fraud AI models with deep behavioral insights.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Consumer Goods
Shiseido - Consumer Goods - Very Large
Shiseido used AB Tasty to boost its e-commerce optimization. In one year, Shiseido increased A/B testing from 4 tests a... year to 11 tests per month across 6 markets. Moving the Klarna payment option closer to the add to cart button raised mobile clicks by 129% and desktop clicks by 159%. A new virtual try-on CTA increased clicks by 95% and raised transaction rates by 61%. Shiseido now uses data-driven testing to guide digital product decisions and improve customer experience.
UpSpring Baby - Consumer Goods
Uplift ROI helped UpSpring Baby improve their online sales. UpSpring Baby sells women's pregnancy and post-pregnancy products. Uplift used conversion... rate optimization best practices. UpSpring Baby saw a 28% increase in online sales. The case study keeps some data confidential at the client's request.
Krishna’s Herbal & Ayurveda - Consumer Goods - Medium
Shiprocket Checkout helped Krishna’s Herbal & Ayurveda cut cart abandonment and boost conversions. The brand saw a 46% improvement in... session-based conversions and a 49% growth in user-based conversions. Average order value increased by 8%. Fast one-click checkout, branded screens, and address auto-fill made buying easy. Clear delivery timelines and coupon integration improved customer satisfaction and repeat orders.
A major player in the footwear industry - Consumer Goods - Large
CUX analytics helped a major footwear company fix low conversion rates in just two days. The team used behavioral insights... to spot friction points, especially for mobile users. They removed pop-ups and distractions, making it easier to buy. Conversion rates surged and user frustration dropped. The company saved money by skipping expensive campaigns and focusing on user experience.
Recent adoption and success with Conversion Rate Optimization software in Education
Progressive Property - Education - Small
Progressive Property used Nelio A/B Testing to improve sign-up rates for their events and webinars. They tested different headlines, CTA... placements, and content layouts on their WordPress site. The company saw a 9% increase in event registrations and an 18% boost in webinar sign-ups. A focus on credibility and urgency in landing pages led to a 70% higher conversion rate in one test. Heatmaps and clear reporting helped refine content placement and drive ongoing improvements.
Project Management College (PMC) - Education - Small
WP Project Manager helped Project Management College in Nicaragua improve project completion. PMC used the tool to create projects, assign... tasks, set deadlines, and manage communication. Students and project managers collaborated daily using WP Project Manager. The tool made it easier to track progress and organize work. PMC found it efficient for daily project management, though it wanted more advanced features for budget and progress tracking.
Krista - Education - Small
Krista used a challenge funnel to launch the Girls With Guitars 30 Day Challenge during the pandemic. She built a... paid online challenge to teach girls and their moms guitar. The funnel included a landing page, VIP seating, order form, and email integration. In less than six months, Krista generated over $30,000 in revenue and reached thousands of girls. The project helped her create a movement and grow her business online.
Recent adoption and success with Conversion Rate Optimization software in Information Technology And Services
ProfitWell - Information Technology And Services - Small
ProfitWell used Proof Experiences to personalize calls to action on their blog. The marketing team showed visitors the most relevant... content based on their behavior. This led to a 162% increase in leads from content downloads. The team achieved this with zero engineering time. They hit all their marketing goals by targeting high-value gated content. Email submissions for downloadable assets rose sharply.
Software AG (TrendMiner) - Information Technology And Services - Large
Gainsight CS and PX helped Software AG’s TrendMiner build a digital customer success model. They automated onboarding and user engagement... using in-app communications and adoption data. NPS scores rose by 35 points. Initial user activation improved by 10%. NPS survey responses increased 5x. TrendMiner now delivers value to more users at scale with digital-led customer journeys.
Plaxonic Technologies - Information Technology And Services - Medium
LiveSession helped Plaxonic Technologies save 25% of their team's time. The platform enabled them to analyze user behavior, identify exit... points, and boost customer conversion rates by up to 18%. Plaxonic easily integrated LiveSession with their own and client websites. The tool provided detailed session replays and traffic source differentiation. This improved their service quality and client satisfaction in IT and business process management.
Conversion Rate Optimization in Action in Non Profit Organization Management
Cancerfonden - Non Profit Organization Management - Medium
Symplify’s marketing automation helped Cancerfonden reach more donors. The platform enabled personalized donor journeys across over 10 channels, including email... and SMS. Real-time data let Cancerfonden send messages at the right time. Donor engagement increased, and previously unresponsive donors became active. Cancerfonden now tracks donations in real time, boosting transparency and fundraising.
World Vision Canada - Non Profit Organization Management - Large
Webtrends Optimize helped World Vision Canada improve its donor website. The team used A/B and multivariate testing to make data-driven... changes. This reduced development costs and improved donor experience. Tests showed what worked and what did not, saving time and money. The charity now uses insights from Webtrends Optimize to plan future website updates.
Conversion Rate Optimization in Action in Real Estate
Apartment List - Real Estate - Medium
UserTesting helps Apartment List validate product ideas with real renters and clients before building. The team runs sentiment studies to... test concepts and features, ensuring new technology meets user needs. This approach leads to better product launches, increased revenue, and lower costs. Apartment List uses UserTesting to stay ahead of competitors in the real estate technology market.
BusinessSuites - Real Estate - Medium
BusinessSuites used Pagewiz to improve their landing page copy. Their goal was to increase conversion rates for virtual and serviced... office space. They changed headlines to be more inclusive and clear. They added subheadings and improved web forms. The new copy focused on audience needs and quick quotes. This helped BusinessSuites better connect with business professionals seeking office space.
The Latest Conversion Rate Optimization Deployments delivering value in Entertainment
Shubert Ticketing - Entertainment - Medium
Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.
Shubert Ticketing - Entertainment - Medium
Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.
Conversion Rate Optimization in Action in Government Administration
City of West Palm Beach - Government Administration - Medium
Service Cloud and Granicus helped the City of West Palm Beach modernize its website. The new site saw 1.3 million... active users in a year and a 5–6% increase in traffic. Accessibility improved, with a 94.8 quality assurance score and 20% of PDFs archived for ADA compliance. Staff can now update emergency info quickly, and residents find services more easily. The city also saw a 10% year-over-year growth in email subscribers.
BusinessNZ Council - Government Administration - Large
Zoho Backstage helped BusinessNZ Council move their election conference online during COVID-19. The team needed an easy event management tool... with ticketing and website features for non-technical users. Zoho Backstage let them quickly update tickets, process refunds, and customize their event site. They livestreamed sessions and managed ticket sales easily. The council praised the platform's user-friendly interface and real-time agenda editing.
Conversion Rate Optimization in Action in Other Industries
Orange France - Ecommerce & Retail
Kameleoon helps Orange France deliver the right offer at the right time using AI-driven personalization. Orange France uses Kameleoon to... run experiments and personalize web experiences, especially for mobile users. The team combines Kameleoon with Contentsquare to analyze results and improve offers, like moving an exclusive offer for better visibility. Kameleoon’s AI targets hesitant visitors with special discounts, protecting profit margins. Over 60% of Orange’s traffic comes from mobile devices, and the company has worked with Kameleoon for a year to drive continuous improvement.
John
PortfolioM4 helped John with his design work. John shared positive feedback about the experience. He found value in the features... and support. The testimonial highlights satisfaction with the product.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Media Production
ShoHawk Media - Media Production - Small
Leadpages helped ShoHawk Media, a small media production company, build a professional website and sell their documentary online. Michael and Chris... used Leadpages' drag-and-drop builder and mobile-responsive templates to create landing pages and sales pages without coding. They collected email opt-ins and promoted their film to digital entrepreneurs. Leadpages enabled them to bootstrap their business and manage everything themselves. Michael recommends Leadpages for its ease of use and conversion-optimized templates.
Radio Free Europe/Radio Liberty - Media Production - Large
Crazy Egg helps Radio Free Europe/Radio Liberty optimize over 100 global news sites. The team uses heatmaps and scroll maps... to improve homepage design, navigation, and article layout. They find and fix issues by analyzing user behavior data. Editors use these insights to update site layouts and boost user engagement. Crazy Egg is now essential for their performance evaluation process.
The Latest Conversion Rate Optimization Deployments delivering value in Hospitality
Wyndham Hotels & Resorts - Hospitality - Very Large
Quantum Metric helped Wyndham Hotels & Resorts cut mean time to resolution by 50%. By integrating tools like Datadog, Medallia,... Adobe Analytics, and UserTesting, Wyndham unified their digital data. Teams resolved six major issues in 30 days, fixing over 45,000 daily errors. The solution boosted direct bookings, loyalty, and guest satisfaction. Wyndham gained a single view of the customer, speeding up problem-solving and improving digital experiences.
Corendon - Hospitality - Medium
Corendon used SiteSpect to collect customer feedback on their Single Page App booking form. They embedded short, simple questions directly... into the booking funnel. This approach made it easy for users to share feedback without leaving the main process. The feedback module matched the form’s look and felt required, increasing response rates. Corendon gained valuable insights to improve room descriptions and customer experience.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Manufacturing
Yamaichi Electronics USA - Manufacturing - Medium
Oracle Fusion Cloud ERP and SCM helped Yamaichi Electronics USA cut manual work and reduce complexity. The company replaced old... legacy systems with Oracle Cloud. Now, it manages manufacturing, supply chain, and accounting in one place. Real-time data improved decision-making and on-time delivery. Automation and best practices set the stage for future growth.
3M - Manufacturing - Very Large
Medallia helped 3M improve its B2B distribution site using customer feedback. 3M consolidated over 1,000 legacy ERP systems into a... global platform. With Medallia, 3M reduced page load times by 60%. Customer satisfaction scores rose by nearly 3 points. The company made many usability improvements based on distributor insights.
Conversion Rate Optimization in Action in Insurance
Fortune 10 insurance provider - Insurance - Very Large
Fullstory Workforce helped a Fortune 10 insurance provider cut ticket resolution times from days to minutes. The company used Workforce... to track agent workflows in Salesforce, improving visibility and privacy. This led to faster troubleshooting, higher agent productivity, and smoother customer support. The team now resolves issues quickly and delivers better customer experiences.
The Latest Conversion Rate Optimization Deployments delivering value in Computer Software
CallRail - Computer Software - Medium
Pendo helped CallRail drive 60-70% of all trials for its Conversation Intelligence product through targeted in-app guides. CallRail used Pendo... to deliver cross-sell and upsell messages at key moments in the user journey. The marketing and product teams worked together to quickly test and update campaigns without developer help. Pendo became the main channel for upgrades and trials, supporting CallRail’s product-led growth strategy. This seamless in-app experience boosted conversions and customer engagement.
Recent adoption and success with Conversion Rate Optimization software in Telecommunications
Vodafone Italy - Telecommunications
Persado helped Vodafone Italy boost conversion rates by 42% in CRM campaigns using AI-powered marketing creative. The platform optimized over... 2,000 campaigns, driving an 11% increase in total sales through SMS and push notifications. Vodafone also saw a 9% lift in winback campaign conversions and a 63% lift in SMS value creation campaigns. Persado's AI enabled personalized messaging, improved customer loyalty, and increased lifetime value.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Apparel And Fashion
10DAYS - Apparel & Fashion - Medium
AdPage's data-assistant helped 10DAYS, a fashion brand, gain deep customer insights without hiring a data team. The solution cost less... than a single month's salary for a data analyst and was easy to integrate. 10DAYS discovered that 12% of customers buy both sale and full-price items, and increasing this to 15% could add €10,000 in revenue. The tool improved marketing, production, and management decisions with real-time analytics. 10DAYS now makes faster, data-driven decisions and plans to expand its use of analytics across all teams.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Publishing
AgroHorti Media - Publishing - Small
AgroHorti Media used Landingi to build contest landing pages for their agricultural magazines. They focused on simple, minimal design with... a long form and no distractions. The pages used clear visuals, a single button, and a detailed form to collect participant data. Landingi’s Form Builder and integrations enabled smooth data collection and contest management. This approach led to conversion rates as high as 32% on top-performing contests.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Information Services
Crunchbase - Information Services - Medium
Heap helped Crunchbase collect a complete dataset on user behavior. Before Heap, Crunchbase struggled to track user actions and optimize... user flows. Heap’s automatic tracking let them segment users and analyze site interactions without engineering help. The team quickly used these insights to improve product usability and marketing campaigns. Now, Crunchbase can define user personas and test new features faster.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Consumer Electronics
Alza.cz - Consumer Electronics - Very Large
Smartlook helped Alza. cz, a top global e-commerce electronics retailer, solve slow analytics and improve conversion rates. Before Smartlook, Alza's...teams waited weeks for Google Analytics data, delaying decisions. With Smartlook, every department quickly accessed session recordings, events, and funnels. Filtering and retroactive event tracking saved time and money. Alza's UX, product, and content teams now analyze user behavior faster, boosting conversions and reducing churn.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Transportationtruckingrailroad
Air Tahiti Nui - Transportation/Trucking/Railroad - Medium
SaleCycle helped Air Tahiti Nui boost booking conversions and cut reservation abandonment. The airline faced high cart abandonment and low... engagement. SaleCycle used automated abandoned cart emails and on-site dynamic messaging. Personalized pop-ups and banners increased relevance. Email open rates hit 62.36%, with a 16.62% click-to-conversion rate. On-site remarketing drove a 12.89% conversion rate.
The Latest Conversion Rate Optimization Deployments delivering value in Restaurants
McDonald's - Restaurants - Very Large
Dynamic Yield helped McDonald's personalize digital menu boards and kiosks. The solution rolled out to over 12,000 U.S. Drive Thrus... in six months. AI-powered recommendations used time of day, traffic, and item popularity. McDonald's saw improved ordering experiences and higher average check size. The technology now runs in multiple global markets, driving digital transformation.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Automotive
A luxury automotive company - Automotive
Mobilewalla helped a luxury automotive company run a digital ad campaign to boost test drives and sales for a new model. The company had... fewer showrooms than competitors and needed to target ads carefully. Mobilewalla used custom audience segments and advanced analytics to find the best customers. They measured in-store visits with location attribution. The campaign gave insights into customer traits, ad performance, and conversion timing.
Conversion Rate Optimization in Action in Internet
Groupon - Internet - Large
EyeQuant helped Groupon improve its landing page design. The team used EyeQuant's Perception Map to see that the value proposition... and call to action were not getting enough attention. They increased contrast and removed distractions to guide users' eyes. After these changes, an A/B test showed a 52% increase in signups. This result highlights the value of attention-focused design for conversion rate optimization.
The Latest Conversion Rate Optimization Deployments delivering value in Events Services
Chicago Comic and Entertainment Expo - Events Services
CredSpark helped Chicago Comic and Entertainment Expo boost event engagement. They used dynamic content interactions to match attendees with relevant... sessions and topics. This approach led to a 71% click-through rate to the registration page. Personalization made the event more valuable for each attendee. The solution increased excitement and drove higher registrations.
Conversion Rate Optimization in Action in Hospital And Health Care
Viva Eve - Hospital & Health Care - Small
Instapage helped Viva Eve improve landing page performance for social media campaigns. The team implemented sticky call-to-action buttons on both... desktop and mobile landing pages. This change made it easier for users to schedule appointments. As a result, Viva Eve saw a 40% increase in conversion rates. The process included expert support and a roadmap for ongoing testing.