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Driving ROI and results: Understanding the Impact of Conversational Marketing in Retail

The Diamond Store - Retail - Medium

London, UK

Gorgias helped The Diamond Store turn live chat into a major sales channel. Using Shopping Assistant, they influenced £885K in... sales in just 90 days. Customers who used the chat spent 32% more per order. The AI tool answered product, finance, and sizing questions, reducing manual ticket handling. The team now focuses on retention and loyalty while AI handles routine inquiries. Real-time Shopify inventory lets the AI recommend only in-stock items, building trust and speeding up sales.

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Toy Co - Retail - Medium

USA

Customers. ai helped Toy Co identify more website visitors with higher accuracy. Most tools only get 5-30% of identities right....Customers.ai achieved 2-7 times better accuracy and a 2-18 times higher true match rate. This let Toy Co see who was shopping on their site. The result was more conversions and better revenue growth.

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Toy Co - Retail - Medium

USA

Customers. ai helped Toy Co identify more website visitors with higher accuracy. Most tools only get 5-30% of identities right....Customers.ai achieved 2-7 times better accuracy and a 2-18 times higher true match rate. This let Toy Co see who was shopping on their site. The result was more conversions and better revenue growth.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Information Technology And Services

 

Syncro - Information Technology And Services - Medium

Seattle, USA

ZoomInfo GTM Studio helped Syncro, an IT management software company, launch 35 campaigns in just a few months. Syncro moved from... inbound-only marketing to a data-driven outbound engine. The platform enabled Syncro to identify managed service providers, automate campaign workflows, and personalize outreach. This led to $400,000 in pipeline and $150,000 in revenue, with $100,000 ARR from website visitor plays. Syncro's marketing team now runs rapid, always-on campaigns without bottlenecks.

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Unisys - Information Technology And Services - Very Large

Blue Bell, USA

Qualified's agentic marketing platform powered Unisys' inbound sales with Piper, an AI SDR agent. Piper engaged every inbound visitor instantly,... personalizing conversations and supporting multiple languages. Unisys saw a 200% increase in meetings booked year-over-year and influenced over $181M in pipeline. The rollout was fast and integrated with Salesforce and other systems. Unisys reduced manual work and improved lead quality for sales teams.

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8allocate - Information Technology And Services - Medium

Karma helped 8allocate, an AI and software development company, boost remote team engagement. The company used Karma's Slack integration to... recognize achievements and foster appreciation. In one year, employees issued over 17,000 Karma points, redeemed 300 rewards, and achieved 90% active user participation. The tool made recognition easy, fun, and part of daily communication, strengthening trust and collaboration across global teams.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Consumer Goods

 

Lashify - Consumer Goods - Medium

Los Angeles, USA

Lashify used Gobot's zero-party data platform to boost conversions by 3. 48x and increase average order value by 1.52x. They...faced challenges with customer choice paralysis, privacy changes, and the need for better segmentation and support automation. Gobot enabled guided shopping, advanced segmentation, and AI-powered support, integrating with Klaviyo and Gorgias. Over 50% of support was automated, and personalized marketing improved customer engagement and retention.

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7 Sense - Consumer Goods - Small

Copenhagen, Denmark

JeffreyAI helped 7 Sense automate admin tasks and centralize customer data. The founder struggled to keep up with orders, stock,... and invoicing as the business grew. Manual CRM updates caused delays and errors. With JeffreyAI, 7 Sense now responds faster to enquiries and manages invoicing more efficiently. The platform's automation improved cashflow and allowed the business to grow without hiring more staff. The founder now spends less time on admin and more time with customers.

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Sideshow - Consumer Goods - Medium

Thousand Oaks, USA

Sideshow used iAdvize's AI Shopping Assistant to help expert collectors get detailed product advice. Their customers ask complex questions about... authenticity and craftsmanship. Old chatbots gave generic answers and did not build trust. With iAdvize, Sideshow gave accurate, brand-controlled guidance on every product page. This led to an 8x increase in conversion rate and 94% customer satisfaction.

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The Conversational Marketing Blueprint for Better Selection Decisions in Marketing And Advertising

 

Prospect Labs - Marketing And Advertising - Small

London, UK

Continually helped Prospect Labs, a lead generation service, boost sales by £30,000 in just two weeks. By replacing live chat... with a chatbot, they engaged visitors across UK and US time zones. The bot qualified leads, educated visitors, and booked meetings automatically. Prospect Labs spent only four hours testing before seeing results. The chatbot now handles visitor questions, builds trust, and increases conversions.

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WOWInfluencer - Marketing And Advertising - Small

Dashly's AI agents helped WOWInfluencer boost demo bookings to 82%. The platform automated lead qualification, engagement, and meeting scheduling. This... reduced manual processing time per lead by 99.4%. First response time dropped from 4 hours to 1 minute. WOWInfluencer achieved a 653% ROMI using Dashly's solution. The sales team now focuses on closing deals, not routine tasks.

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Recent adoption and success with Conversational Marketing software in Automotive

Wetteri - Automotive - Medium

Oulu, Finland

Giosg helped Wetteri, a leading Finnish automotive retailer, boost digital sales and customer service. Wetteri used giosg's chat and WhatsApp... integration to handle over 300 monthly sales chats. The average first response time dropped to under 15 seconds. One in three chats now converts to a lead. Wetteri can now serve more customers faster and tailor tools to their needs.

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Europart - Automotive - Medium

Hagen, Germany

Flip Intelligence helped Europart make onboarding new hires engaging and effective. The platform automated onboarding workflows, saving time and effort... for HR teams. Employees now access the right information at the right time with AI-powered tools. Europart improved the new hire experience and set employees up for success. The solution reduced manual work and streamlined HR processes.

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The Conversational Marketing Blueprint for Better Selection Decisions in Real Estate

 

Zillow - Real Estate - Large

Seattle, USA

Bird helped Zillow boost email open rates by 161%. Zillow faced low engagement and spam issues with its property alert... emails. Bird provided dedicated IPs, automated warming, and AI-driven send times. Advanced segmentation targeted users by property preferences and behavior. Inbox placement reached 99.7%, making email a top engagement channel for Zillow.

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Conversational Marketing in Action in Education

Plumpton Education Community - Education - Medium

Australia

Plumpton Education Community used Soprano’s messaging solutions to improve communication. The case study highlights how the school enhanced its ability... to reach students and staff. Soprano’s platform made it easier to send important updates quickly. The solution helped streamline school communications. The video shares insights and success stories from the implementation.

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Conversational Marketing in Action in Sports

 

Pittsburgh Pirates - Sports - Medium

Pittsburgh, USA

Conversica’s AI Revenue Digital Assistant helped the Pittsburgh Pirates boost revenue by 325%. The team used the AI agent to... engage fans, run win-back campaigns, and reactivate lapsed buyers. Conversion rates rose by 22%, and the sales cycle sped up by 50%. The Pirates managed more leads with fewer sales reps after the pandemic. Conversica became the core of their outbound ticketing strategy.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Computer Software

PTC - Computer Software - Large

Boston, USA

Salesloft helped PTC boost platform adoption from 20% to full daily use across sales, pre-sales, marketing, and customer success teams. By making Salesloft... the required channel for all calls, PTC gained full pipeline visibility and clean, actionable data. This enabled seamless AI integration and eliminated the need for custom builds or IT support. Salesloft now serves as PTC’s core go-to-market engine, connecting with tools like Salesforce and Microsoft Copilot. The result is smarter workflows and faster, data-driven decisions.

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Conversational Marketing in Action in Other Industries

SEIU-UHW - Labor & Unions

Hustle helped SEIU-UHW improve communication with its nearly 100,000 members during the COVID-19 pandemic. SEIU-UHW used Hustle's peer-to-peer texting to... reach members quickly and share important updates about working conditions, wages, and benefits. The union saw a 36% engagement rate, sent 1.7 million messages, and had 184,000 conversations. Hustle made it easier for SEIU-UHW to connect with members who were hard to reach in person.

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Recent adoption and success with Conversational Marketing software in Telecommunications

A1 Group - Telecommunications

A1 Group, a leading telecommunications company in Austria and other European countries, implemented Whisbi's Live Commerce Platform. They launched A1... Liveshop to enhance customer engagement with real-time communication. This strategy improved customer experience and increased online conversion rates. A1 expanded the Liveshop across six European markets, achieving exceptional results during the global pandemic.

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The Latest Conversational Marketing Deployments delivering value in Banking

Southern Credit Union - Banking - Small

USA

Quiq helped Southern Credit Union handle after-hours and routine member inquiries with AI agents. The credit union moved from phone-first... support to messaging across five channels, including SMS and Apple Messages. Human agents now manage up to six conversations at once, boosting productivity by 6x. All member texts are logged and archived in Salesforce for compliance. The new model reduced morning backlogs and improved follow-up speed for loan and account notifications.

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The Latest Conversational Marketing Deployments delivering value in Apparel And Fashion

PURELEI - Apparel & Fashion - Medium

Mannheim, Germany

PURELEI used charles to automate customer service on WhatsApp. The AI FAQ agent answered 90% of all service requests. Over... 2,000 FAQ questions were resolved each month without human help. The customer service team saved 60% of their time. Customers got instant replies, even during busy times. The brand kept its unique "Aloha" tone in every message.

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Conversational Marketing in Action in Consumer Electronics

Datamars UK - Consumer Electronics - Medium

Chester, UK

Datamars UK used Saysimple to reach farmers with WhatsApp campaigns. Before, they relied on email and in-person events, which were... slow and less personal. With Saysimple, they sent targeted messages to 400 farmers and saw a 300% return on investment in one weekend. The platform's template builder and reporting tools helped them track and improve their campaigns. Saysimple made it easier for Datamars to connect with farmers and boost engagement.

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Conversational Marketing in Action in Financial Services

 

mPokket - Financial Services - Medium

Kolkata, India

mPokket used Verloop's Voice AI to scale its digital lending operations in India. The platform enabled mPokket to handle large... outbound call volumes and automate key lending workflows. 55% of answered calls led to continued interaction, and conversion rates stayed above 10%, peaking at 19%. mPokket saw 4x quarter-on-quarter growth in loan disbursals, with ₹328+ crore disbursed. 70% of conversations were conducted in Hindi, helping reach Tier 2 and Tier 3 cities.

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