Driving ROI and results: Understanding the Impact of Conversational Marketing in Marketing And Advertising

Prospect Labs - Marketing And Advertising

Continually helped Prospect Labs, a startup lead generation service, improve their website engagement. Prospect Labs replaced live chat with Continually's chatbot to cover multiple time zones and qua...lify leads. They set up a custom bot in just 4 hours. In the first two weeks, Prospect Labs generated £30,000 in sales from the bot. The chatbot now educates visitors, books meetings, and builds trust with potential clients.

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Advertising Socials - Marketing And Advertising

Dashly AI SDR helped Advertising Socials fix their lead management. The company had lots of website visitors but struggled to book meetings. Dashly automated the demo funnel with AI SDR, a qualificat...ion quiz, and smart meeting booking. This new flow let leads book meetings fast and kept them engaged. As a result, booked meetings increased by 536%. The team saw a 700% ROI and saved a lot of time for sales managers.

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The Conversational Marketing Blueprint for Better Selection Decisions in Insurance

AXA - Insurance

Verint Open Platform helped AXA transform its retail business customer journey. AXA used Verint Speech Analytics and Workforce Management to improve service. The company reduced customer renewal aver...age handle time by 23%, saving 3 minutes per call. Supplier call volume dropped by 34%. First contact resolution increased from 87% to 93%. AXA now uses intelligent insights to boost productivity and business growth.

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Conversational Marketing in Action in Real Estate

Marathon Realty - Real Estate

Verloop.io's WhatsApp chatbot helped Marathon Realty boost lead conversion rates. Marathon Realty wanted a better way to engage and qualify leads. They replaced forms and cold calls with conversation...al automation on WhatsApp. In one month, they generated nearly 2,000 leads and achieved a 55% conversion rate. 9% of leads scheduled site visits. Traffic-to-lead conversions reached up to 80% from chatbot-powered landing pages. This improved customer experience and reduced marketing costs.

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The Latest Conversational Marketing Deployments delivering value in Information Services

Iron Mountain - Information Services

Conversica Revenue Digital Assistants helped Iron Mountain re-engage dormant leads and improve lead quality. The company faced a large pool of unworked leads and long sales cycles. Conversica automat...ed lead nurturing, reactivated interest, and moved new leads down the funnel. Integration with Salesforce and Eloqua created a seamless buyer journey. Iron Mountain achieved a 17.2X ROI in less than 3 weeks and an 18.5% conversation qualified rate. A single re-engagement led to a $500,000 deal.

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The Latest Conversational Marketing Deployments delivering value in Computer Software

Asana - Computer Software

Piper the AI SDR Agent helped Asana scale its inbound pipeline. Asana faced slow follow-up and missed leads due to limited SDR capacity. Piper automated lead engagement, qualifying visitors 24/7 and ...booking meetings. Piper handled 24,000 conversations in 4 months and eliminated missed chats, which used to be about 200 per month. Asana saw a 22% increase in incremental pipeline without adding SDR headcount.

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The Latest Conversational Marketing Deployments delivering value in Food And Beverages

CCBPI (Coca-Cola Beverages Philippines, Inc.) - Food & Beverages

The Bot Platform helped CCBPI launch EVA, an employee virtual assistant, on Microsoft Teams. CCBPI needed a better way to connect over 10,000 associates and improve internal communication. EVA was bu...ilt and launched in less than 2 months. It sent 177,000 messages with a 100% delivery rate to about 9,000 users. EVA made company news more visible, reduced manual work, and improved staff engagement.

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Conversational Marketing in Action in Other Industries

SEIU-UHW - Labor & Unions

Hustle helped SEIU-UHW improve communication with its nearly 100,000 members during the COVID-19 pandemic. SEIU-UHW used Hustle's peer-to-peer texting to reach members quickly and share important upd...ates about working conditions, wages, and benefits. The union saw a 36% engagement rate, sent 1.7 million messages, and had 184,000 conversations. Hustle made it easier for SEIU-UHW to connect with members who were hard to reach in person.

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Brinks Home - Home Security

Quiq’s AI Studio helped Brinks Home cut cost per contact by 67%. The company faced high call volumes, low NPS, and agent burnout. They used AI-powered self-service, SMS payment automation, and AI-gui...ded sensor onboarding. Automated troubleshooting freed agents for complex tasks. Brinks Home’s NPS improved by over 90 points, and digital transformation reduced operational costs.

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The Conversational Marketing Blueprint for Better Selection Decisions in Pharmaceuticals

Apotek1 - Pharmaceutical

Giosg live chat helps Apotek1, Norway's top pharmacy chain, deliver fast and secure online customer service. Pharmacists use the chat to answer questions about medications and health, building trust ...and making help easy to access. Customers log in securely with BankID or similar tools. In one quarter, Apotek1's team helped over 10,000 customers and leads, sending 59,000 chat messages. The average response time was just 0.40 seconds.

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Recent adoption and success with Conversational Marketing software in Retail

Cos Bar - Retail

Salesfloor Clienteling helped Cos Bar improve customer experience in stores and online. Cos Bar used a 3x3x3 clienteling method to build strong relationships with clients. Before Salesfloor, Beauty S...pecialists had trouble accessing client information and lists. Salesfloor made it easier to track and manage client outreach. Cos Bar can now measure the impact of their clienteling efforts.

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The Conversational Marketing Blueprint for Better Selection Decisions in Telecommunications

A1 Group - Telecommunications

A1 Group, a leading telecommunications company in Austria and other European countries, implemented Whisbi's Live Commerce Platform. They launched A1 Liveshop to enhance customer engagement with real...-time communication. This strategy improved customer experience and increased online conversion rates. A1 expanded the Liveshop across six European markets, achieving exceptional results during the global pandemic.

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The Conversational Marketing Blueprint for Better Selection Decisions in Apparel And Fashion

Zalando - Apparel & Fashion

Zalando wanted to boost engagement and sales during live shopping events. They used Messenger to send special offers to customers who reacted during these events. This made it easy for people to inte...ract and get personalized deals. Zalando collected data from chats to improve future offers. As a result, they saw a 3.2x increase in ROAS, a 5-point awareness lift among Gen Z, and 64% of comments were shopping requests.

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Recent adoption and success with Conversational Marketing software in Na

Seismic -

Seismic wanted to improve their outbound sales process. They used ZoomInfo Copilot to get AI-driven insights. This helped them find new prospects and tailor their messaging. Seismic's team became 54%... more productive and saved 11.5 hours per week. They also attributed 39% of their active pipeline to ZoomInfo signals.

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Conversational Marketing in Action in Wholesale

BMN bouwmaterialen - Wholesale

Saysimple Multichannel Inbox helped BMN bouwmaterialen improve customer service. BMN faced a complex service process and rising demand for WhatsApp communication. They launched a pilot with WhatsApp,... then expanded to all locations with a central number. They also added webchat for easy website contact. Communication became faster and clearer, leading to higher customer satisfaction.

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The Conversational Marketing Blueprint for Better Selection Decisions in Financial Services

Airwallex - Financial Services

Airwallex had trouble sending SMS messages in some countries. This caused problems for customers who needed 2FA codes. Airwallex partnered with Bird to fix these issues. Bird helped Airwallex reduce ...SMS onboarding time from over a month to 7 days. Airwallex expanded into 30 new countries in 2 months. SMS deliverability improved from 89.6% to 94.4%.

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Recent adoption and success with Conversational Marketing software in Information Technology And Services

Carbon & Finch - Information Technology And Services

JeffreyAI helped Carbon & Finch, a Microsoft Dynamics 365 consultancy, improve their brand image. The challenge was inconsistent branding and an outdated website. JeffreyAI created a unified brand id...entity and redesigned the website using WordPress. The new branding and site gave Carbon & Finch a modern, professional look. Clients and partners noticed the improved perception and digital presence.

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A global information technology organisation based in France - Information Technology And Services

SaaS chatbot by ubisend helped a global information technology organisation in France with over 120,000 employees. The client wanted full control over their chatbot's design to match their brand. ubi...send created MyBot, a user interface for easy chatbot customization. Clients can now change colors, logos, and messages without developer help. This improved branding and user experience. More features were added based on client feedback, making the chatbot even more flexible.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Manufacturing

3M - Manufacturing

Salesloft helped 3M improve its inside sales team in the US and Canada. 3M wanted to boost rep productivity and make new hire training faster. They used Salesloft to reach more customers, streamline ...messaging, and keep sales data accurate. 3M cut the time to close deals by 60%. Salesloft made it easier for new sales reps to get started and helped the team maximize revenue.

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The Conversational Marketing Blueprint for Better Selection Decisions in Consumer Goods

Mirai Clinical - Consumer Goods

Customers.ai helped Mirai Clinical, a premium skincare and wellness ecommerce brand, improve identity resolution. Mirai Clinical ran a test comparing Customers.ai to Retention.com using real customer... data. Customers.ai delivered 3.7x higher data accuracy and a 55x higher True Match Rate, identifying 41% of actual customers. Mirai Clinical saw nearly 1.5x higher ROI in the first two weeks. The switch led to more accurate marketing, less wasted spend, and better campaign results.

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Mirai Clinical - Consumer Goods

Customers.ai helped Mirai Clinical, a premium skincare and wellness ecommerce brand, improve identity resolution. Mirai Clinical ran a test comparing Customers.ai to Retention.com using real customer... data. Customers.ai delivered 3.7x higher data accuracy and a 55x higher True Match Rate, identifying 41% of actual customers. Mirai Clinical saw nearly 1.5x higher ROI in the first two weeks. The switch led to more accurate marketing, less wasted spend, and better campaign results.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Consumer Services

Bungalow - Consumer Services

Gobot helped Bungalow, an e-commerce company in Melbourne with 253 employees, improve their business operations. Jenny Bosu, team coordinator, praised the impact on their previously fractured busines...s. She described the implementation as flawless and amazing. The solution brought noticeable positive change to their workflow. Bungalow saw real benefits from using Gobot's platform.

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