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Conversational Marketing in Action in Other Industries

Seismic

Seismic wanted to improve their outbound sales process. They used ZoomInfo Copilot to get AI-driven insights. This helped them find... new prospects and tailor their messaging. Seismic's team became 54% more productive and saved 11.5 hours per week. They also attributed 39% of their active pipeline to ZoomInfo signals.

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Food Crowd - Consumer Goods - Large

Verloop. io's WhatsApp chatbot helped Food Crowd improve customer support. Food Crowd faced high volumes of repetitive queries and long...wait times. The chatbot automated responses, reducing first response time to 5 seconds and achieving a 95% CSAT. Food Crowd now handles 200 chats per month, supporting pre-sales and post-sales needs. This solution improved customer experience and order management for Food Crowd.

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SEIU-UHW - Labor & Unions

Hustle helped SEIU-UHW improve communication with its nearly 100,000 members during the COVID-19 pandemic. SEIU-UHW used Hustle's peer-to-peer texting to... reach members quickly and share important updates about working conditions, wages, and benefits. The union saw a 36% engagement rate, sent 1.7 million messages, and had 184,000 conversations. Hustle made it easier for SEIU-UHW to connect with members who were hard to reach in person.

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Brinks Home - Home Security

Quiq’s AI Studio helped Brinks Home cut cost per contact by 67%. The company faced high call volumes, low NPS,... and agent burnout. They used AI-powered self-service, SMS payment automation, and AI-guided sensor onboarding. Automated troubleshooting freed agents for complex tasks. Brinks Home’s NPS improved by over 90 points, and digital transformation reduced operational costs.

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Köpbarnvagn - E Commerce

giosg's chat solution helped Köpbarnvagn cut customer service emails by up to 40%. Köpbarnvagn wanted to reduce email cases while... staying accessible to customers. They used a custom chat with chatbot and live chat for fast answers. Customers now get help quickly and can send pictures or product links in chat. A product quiz for strollers increased engagement, with a 25% click-through rate to product pages. Köpbarnvagn saw fewer incoming questions and better digital service.

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The Latest Conversational Marketing Deployments delivering value in Apparel And Fashion

Haverhill - Apparel & Fashion

Customers. ai helped Haverhill, a DTC jewelry brand, fix email deliverability issues caused by bad data from a legacy visitor...ID tool. The team removed the old tool and installed Customers.ai for accurate identity resolution. They rebuilt segments around verified contacts and suppressed suspicious profiles. Spam complaints dropped by 90%. Haverhill gained $52,000 in incremental revenue in 30 days. Revenue per email tripled with no changes to campaign creative.

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Haverhill - Apparel & Fashion

Customers. ai helped Haverhill, a DTC jewelry brand, fix email deliverability issues caused by bad data from a legacy visitor...ID tool. The team removed the old tool and installed Customers.ai for accurate identity resolution. They rebuilt segments around verified contacts and suppressed suspicious profiles. Spam complaints dropped by 90%. Haverhill gained $52,000 in incremental revenue in 30 days. Revenue per email tripled with no changes to campaign creative.

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Zalando - Apparel & Fashion

Zalando wanted to boost engagement and sales during live shopping events. They used Messenger to send special offers to customers... who reacted during these events. This made it easy for people to interact and get personalized deals. Zalando collected data from chats to improve future offers. As a result, they saw a 3.2x increase in ROAS, a 5-point awareness lift among Gen Z, and 64% of comments were shopping requests.

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The Latest Conversational Marketing Deployments delivering value in Information Technology And Services

Carbon & Finch - Information Technology And Services

JeffreyAI helped Carbon & Finch, a Microsoft Dynamics 365 consultancy, improve their brand image. The challenge was inconsistent branding and... an outdated website. JeffreyAI created a unified brand identity and redesigned the website using WordPress. The new branding and site gave Carbon & Finch a modern, professional look. Clients and partners noticed the improved perception and digital presence.

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A global information technology organisation based in France - Information Technology And Services

SaaS chatbot by ubisend helped a global information technology organisation in France with over 120,000 employees. The client wanted full... control over their chatbot's design to match their brand. ubisend created MyBot, a user interface for easy chatbot customization. Clients can now change colors, logos, and messages without developer help. This improved branding and user experience. More features were added based on client feedback, making the chatbot even more flexible.

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AlphaSense - Information Technology And Services - Large

Qualified helped AlphaSense boost pipeline by 150% and achieve 4,109% ROI. AlphaSense used Qualified Conversations and Qualified for Outreach to... engage high-intent website visitors in real time. The solution integrated with Salesforce, Marketo, Outreach, Clearbit, and Slack. Sales reps could instantly connect with prospects, leading to more sales meetings. AlphaSense received strong support during setup and improved their demand generation process.

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The Conversational Marketing Blueprint for Better Selection Decisions in Marketing And Advertising

Prospect Labs - Marketing And Advertising

Continually helped Prospect Labs, a startup lead generation service, improve their website engagement. Prospect Labs replaced live chat with Continually's... chatbot to cover multiple time zones and qualify leads. They set up a custom bot in just 4 hours. In the first two weeks, Prospect Labs generated £30,000 in sales from the bot. The chatbot now educates visitors, books meetings, and builds trust with potential clients.

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Advertising Socials - Marketing And Advertising

Dashly AI SDR helped Advertising Socials fix their lead management. The company had lots of website visitors but struggled to... book meetings. Dashly automated the demo funnel with AI SDR, a qualification quiz, and smart meeting booking. This new flow let leads book meetings fast and kept them engaged. As a result, booked meetings increased by 536%. The team saw a 700% ROI and saved a lot of time for sales managers.

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The Conversational Marketing Blueprint for Better Selection Decisions in Insurance

AXA - Insurance

Verint Open Platform helped AXA transform its retail business customer journey. AXA used Verint Speech Analytics and Workforce Management to... improve service. The company reduced customer renewal average handle time by 23%, saving 3 minutes per call. Supplier call volume dropped by 34%. First contact resolution increased from 87% to 93%. AXA now uses intelligent insights to boost productivity and business growth.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Wholesale

BMN bouwmaterialen - Wholesale

Saysimple Multichannel Inbox helped BMN bouwmaterialen improve customer service. BMN faced a complex service process and rising demand for WhatsApp... communication. They launched a pilot with WhatsApp, then expanded to all locations with a central number. They also added webchat for easy website contact. Communication became faster and clearer, leading to higher customer satisfaction.

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The Latest Conversational Marketing Deployments delivering value in Financial Services

Airwallex - Financial Services

Airwallex had trouble sending SMS messages in some countries. This caused problems for customers who needed 2FA codes. Airwallex partnered... with Bird to fix these issues. Bird helped Airwallex reduce SMS onboarding time from over a month to 7 days. Airwallex expanded into 30 new countries in 2 months. SMS deliverability improved from 89.6% to 94.4%.

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Conversational Marketing in Action in Information Services

Iron Mountain - Information Services

Conversica Revenue Digital Assistants helped Iron Mountain re-engage dormant leads and improve lead quality. The company faced a large pool... of unworked leads and long sales cycles. Conversica automated lead nurturing, reactivated interest, and moved new leads down the funnel. Integration with Salesforce and Eloqua created a seamless buyer journey. Iron Mountain achieved a 17.2X ROI in less than 3 weeks and an 18.5% conversation qualified rate. A single re-engagement led to a $500,000 deal.

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The Latest Conversational Marketing Deployments delivering value in Manufacturing

3M - Manufacturing

Salesloft helped 3M improve its inside sales team in the US and Canada. 3M wanted to boost rep productivity and... make new hire training faster. They used Salesloft to reach more customers, streamline messaging, and keep sales data accurate. 3M cut the time to close deals by 60%. Salesloft made it easier for new sales reps to get started and helped the team maximize revenue.

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Recent adoption and success with Conversational Marketing software in Food And Beverages

CCBPI (Coca-Cola Beverages Philippines, Inc.) - Food & Beverages

The Bot Platform helped CCBPI launch EVA, an employee virtual assistant, on Microsoft Teams. CCBPI needed a better way to... connect over 10,000 associates and improve internal communication. EVA was built and launched in less than 2 months. It sent 177,000 messages with a 100% delivery rate to about 9,000 users. EVA made company news more visible, reduced manual work, and improved staff engagement.

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The Latest Conversational Marketing Deployments delivering value in Retail

Cos Bar - Retail

Salesfloor Clienteling helped Cos Bar improve customer experience in stores and online. Cos Bar used a 3x3x3 clienteling method to... build strong relationships with clients. Before Salesfloor, Beauty Specialists had trouble accessing client information and lists. Salesfloor made it easier to track and manage client outreach. Cos Bar can now measure the impact of their clienteling efforts.

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Recent adoption and success with Conversational Marketing software in Telecommunications

A1 Group - Telecommunications

A1 Group, a leading telecommunications company in Austria and other European countries, implemented Whisbi's Live Commerce Platform. They launched A1... Liveshop to enhance customer engagement with real-time communication. This strategy improved customer experience and increased online conversion rates. A1 expanded the Liveshop across six European markets, achieving exceptional results during the global pandemic.

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Recent adoption and success with Conversational Marketing software in Consumer Goods

Colorescience - Consumer Goods

Gobot's Zero-Party Data Platform helped Colorescience improve their online shopping experience. Colorescience used Gobot to create a guided product recommendation... quiz for skincare shoppers. This solution increased conversion rates by 2.92x and average order value by 1.3x. Shoppers spent 6.5x more time on site. The quiz also reduced customer service inquiries and helped Colorescience collect valuable zero-party data for personalized marketing.

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