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Conversational Marketing in Action in Marketing And Advertising

 

Prospect Labs - Marketing And Advertising - Small

London, UK

Continually helped Prospect Labs, a lead generation service, boost sales by £30,000 in just two weeks. By replacing live chat... with a chatbot, they engaged visitors across UK and US time zones. The bot qualified leads, educated visitors, and booked meetings automatically. Prospect Labs spent only four hours testing before seeing results. The chatbot now handles visitor questions, builds trust, and increases conversions.

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WOWInfluencer - Marketing And Advertising - Small

Dashly's AI agents helped WOWInfluencer boost demo bookings to 82%. The platform automated lead qualification, engagement, and meeting scheduling. This... reduced manual processing time per lead by 99.4%. First response time dropped from 4 hours to 1 minute. WOWInfluencer achieved a 653% ROMI using Dashly's solution. The sales team now focuses on closing deals, not routine tasks.

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BlitzMetrics - Marketing And Advertising - Small

USA

BlitzMetrics used Customers. ai to boost return on ad spend for its clients by 60 times. The agency saw a...25% increase in average client retainers. BlitzMetrics also earned $10,000 per month in recurring referral revenue as a Customers.ai partner. The agency used X-Ray lead prospecting and AI-powered sales outreach tools. These results helped BlitzMetrics grow its business and expand its service offerings.

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BlitzMetrics - Marketing And Advertising - Small

USA

BlitzMetrics used Customers. ai to boost return on ad spend for its clients by 60 times. The agency saw a...25% increase in average client retainers. BlitzMetrics also earned $10,000 per month in recurring referral revenue as a Customers.ai partner. The agency used X-Ray lead prospecting and AI-powered sales outreach tools. These results helped BlitzMetrics grow its business and expand its service offerings.

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The Latest Conversational Marketing Deployments delivering value in Information Technology And Services

 

Acorn Compliance - Information Technology And Services - Small

UK

Soprano's conversational AI chatbot helped Acorn Compliance save over 2,700 hours. The AI-powered bot automated routine tasks and reduced manual... work. Acorn Compliance used the platform to handle customer enquiries and streamline workflows. The solution cut inbound enquiries by 85%. This improved efficiency and freed up staff for higher-value work.

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Unisys - Information Technology And Services - Very Large

Blue Bell, USA

Qualified's agentic marketing platform powered Unisys' inbound sales with Piper, an AI SDR agent. Piper engaged every inbound visitor instantly,... personalizing conversations and supporting multiple languages. Unisys saw a 200% increase in meetings booked year-over-year and influenced over $181M in pipeline. The rollout was fast and integrated with Salesforce and other systems. Unisys reduced manual work and improved lead quality for sales teams.

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8allocate - Information Technology And Services - Medium

Karma helped 8allocate, an AI and software development company, boost remote team engagement. The company used Karma's Slack integration to... recognize achievements and foster appreciation. In one year, employees issued over 17,000 Karma points, redeemed 300 rewards, and achieved 90% active user participation. The tool made recognition easy, fun, and part of daily communication, strengthening trust and collaboration across global teams.

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The Latest Conversational Marketing Deployments delivering value in Retail

 

National Furniture Retailer (Inc. 2025) - Retail - Large

USA

Salesfloor helped a national furniture retailer increase in-store traffic and sales. The retailer used clienteling and virtual shopping to create... personalized customer experiences. Sales associates used storefronts and personalized outreach to engage shoppers. One associate sold $26,000 in furniture with targeted recommendations. Email open rates doubled, reaching 200% above the marketing benchmark. 76% of sales associates adopted the Salesfloor solution.

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Suomalainen Kirjakauppa - Retail - Large

Helsinki, Finland

Suomalainen Kirjakauppa used giosg's chatbot to launch a new e- and audiobook service. The chatbot helped answer common questions and... reduced the load on customer service. After launch, customer inquiries stayed low thanks to the bot's 24/7 support. In the first three months, chatbot usage grew by 26%. Staff could focus on complex cases while the bot handled routine queries. The company found the chatbot easy to update and cost-effective.

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The Latest Conversational Marketing Deployments delivering value in Apparel And Fashion

One Bone - Apparel & Fashion - Small

Montreal, Canada

Gorgias AI Journey helped One Bone boost revenue by 81% and increase order conversion rates by 83% compared to Klaviyo's standard SMS. One Bone ran... a one-week A/B test during a 20% sitewide sale, splitting their list between traditional SMS and AI-powered conversational SMS. The AI Journey platform sent personalized, two-way messages based on customer purchase history and answered questions in real time. This approach led to more engagement and higher sales. One Bone now trusts Gorgias to handle SMS conversations at scale.

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Deichmann - Apparel & Fashion

Spectrm's Messenger bot helped Deichmann make shopping personal for customers. Shoppers used the bot to find shoes and store locations.... The bot asked questions and gave product recommendations in real time. Deichmann saw an 85% messaging click-through rate. Purchases increased by 30%. Cost per additional conversion dropped by 23%.

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Conversational Marketing in Action in Consumer Goods

 

Lashify - Consumer Goods - Medium

Los Angeles, USA

Lashify used Gobot's zero-party data platform to boost conversions by 3. 48x and increase average order value by 1.52x. They...faced challenges with customer choice paralysis, privacy changes, and the need for better segmentation and support automation. Gobot enabled guided shopping, advanced segmentation, and AI-powered support, integrating with Klaviyo and Gorgias. Over 50% of support was automated, and personalized marketing improved customer engagement and retention.

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7 Sense - Consumer Goods - Small

Copenhagen, Denmark

JeffreyAI helped 7 Sense automate admin tasks and centralize customer data. The founder struggled to keep up with orders, stock,... and invoicing as the business grew. Manual CRM updates caused delays and errors. With JeffreyAI, 7 Sense now responds faster to enquiries and manages invoicing more efficiently. The platform's automation improved cashflow and allowed the business to grow without hiring more staff. The founder now spends less time on admin and more time with customers.

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The Latest Conversational Marketing Deployments delivering value in Real Estate

Zillow - Real Estate - Large

Seattle, USA

Bird helped Zillow increase email open rates by 161% in the first month. Zillow needed reliable, time-sensitive email delivery for... real estate notifications. Bird's API handled surges and tracked key metrics like opens and clicks. Zillow now sends 200 million emails monthly using Bird. The platform improved deliverability and user engagement for Zillow's campaigns.

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The Latest Conversational Marketing Deployments delivering value in Education

Willamette University - Education - Medium

Salem, USA

Willamette University used ZoomInfo to improve graduate student recruitment. Before ZoomInfo, building prospect lists took days and missed key candidates.... With ZoomInfo, the team quickly built targeted lists in minutes, using data on job titles, industries, and locations. This allowed for precise email segmentation and higher engagement rates. Enrollment data showed more students coming from ZoomInfo-sourced leads, proving the tool's value.

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The Latest Conversational Marketing Deployments delivering value in Sports

 

Pittsburgh Pirates - Sports - Medium

Pittsburgh, USA

Conversica’s AI Revenue Digital Assistant helped the Pittsburgh Pirates boost revenue by 325%. The team used the AI agent to... engage fans, run win-back campaigns, and reactivate lapsed buyers. Conversion rates rose by 22%, and the sales cycle sped up by 50%. The Pirates managed more leads with fewer sales reps after the pandemic. Conversica became the core of their outbound ticketing strategy.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Computer Software

PTC - Computer Software - Large

Boston, USA

Salesloft helped PTC boost platform adoption from 20% to full daily use across sales, pre-sales, marketing, and customer success teams. By making Salesloft... the required channel for all calls, PTC gained full pipeline visibility and clean, actionable data. This enabled seamless AI integration and eliminated the need for custom builds or IT support. Salesloft now serves as PTC’s core go-to-market engine, connecting with tools like Salesforce and Microsoft Copilot. The result is smarter workflows and faster, data-driven decisions.

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Conversational Marketing in Action in Other Industries

SEIU-UHW - Labor & Unions

Hustle helped SEIU-UHW improve communication with its nearly 100,000 members during the COVID-19 pandemic. SEIU-UHW used Hustle's peer-to-peer texting to... reach members quickly and share important updates about working conditions, wages, and benefits. The union saw a 36% engagement rate, sent 1.7 million messages, and had 184,000 conversations. Hustle made it easier for SEIU-UHW to connect with members who were hard to reach in person.

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The Latest Conversational Marketing Deployments delivering value in Health Wellness And Fitness

 

Yes Madam - Health, Wellness And Fitness - Medium

Noida, India

Verloop. io helped Yes Madam automate customer support for their salon-at-home service. The solution resolved an average of 33,375 queries...per month. Yes Madam saw a 29.5% net deflection rate, meaning many queries were handled without human agents. Customer satisfaction reached 36% CSAT. The average response time improved by 25.3%. This automation reduced call center costs and agent workload.

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Conversational Marketing in Action in Telecommunications

A1 Group - Telecommunications

A1 Group, a leading telecommunications company in Austria and other European countries, implemented Whisbi's Live Commerce Platform. They launched A1... Liveshop to enhance customer engagement with real-time communication. This strategy improved customer experience and increased online conversion rates. A1 expanded the Liveshop across six European markets, achieving exceptional results during the global pandemic.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Consumer Electronics

Datamars UK - Consumer Electronics - Medium

Chester, UK

Datamars UK used Saysimple to reach farmers with WhatsApp campaigns. Before, they relied on email and in-person events, which were... slow and less personal. With Saysimple, they sent targeted messages to 400 farmers and saw a 300% return on investment in one weekend. The platform's template builder and reporting tools helped them track and improve their campaigns. Saysimple made it easier for Datamars to connect with farmers and boost engagement.

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The Latest Conversational Marketing Deployments delivering value in Automotive

 

Europart - Automotive - Medium

Hagen, Germany

Flip Intelligence helped Europart make onboarding new hires engaging and effective. The platform automated onboarding workflows, saving time and effort... for HR teams. Employees now access the right information at the right time with AI-powered tools. Europart improved the new hire experience and set employees up for success. The solution reduced manual work and streamlined HR processes.

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Recent adoption and success with Conversational Marketing software in Consumer Services

 

Terminix - Consumer Services - Large

Memphis, USA

Quiq's outbound messaging helped Terminix earn $7 million in just 9 months. Terminix used Quiq to send appointment reminders and... reduce outbound call costs. The solution improved cross-sales and made employees' work easier. Terminix also cut employment assessment time by half a day. Customers preferred text reminders over phone calls, boosting satisfaction.

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