Social Media Marketing in Action in Non Profit Organization Management

St John Ambulance - Non Profit Organization Management

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

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The Ocean Cleanup - Non Profit Organization Management

Coosto helped The Ocean Cleanup manage a big rise in social media engagement. The Ocean Cleanup saw a 367% increase in fan engagement from Q2 2019 to Q1 2020. Coosto made it easy for their team to an...swer questions and thank supporters. The platform let them organize all messages in one place and respond quickly. Coosto's tools helped them understand their community and improve their content calendar. The Ocean Cleanup used Coosto to keep their audience informed and engaged.

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Kindness.org - Non Profit Organization Management

WordPress, WooCommerce, and Pressable helped Kindness.org build a flexible, easy-to-update website. The site supports their mission to make kindness measurable and actionable. Automattic created a cu...stom block to show donation impact. Non-technical staff can update content quickly and stay on brand. The tools make it simple for Kindness.org to share their message and grow their programs.

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4-H Council - Non Profit Organization Management

Keyhole helped 4-H Council track their monthly campaign performance. The tool provided clear data on engagement and reach. 4-H Council used these insights to measure success. They improved their camp...aigns using Keyhole’s analytics. The results gave them confidence in their social media strategy.

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The Latest Social Media Marketing Deployments delivering value in Insurance

AXA - Insurance

Verint Open Platform helped AXA transform its retail business customer journey. AXA used Verint Speech Analytics and Workforce Management to improve service. The company reduced customer renewal aver...age handle time by 23%, saving 3 minutes per call. Supplier call volume dropped by 34%. First contact resolution increased from 87% to 93%. AXA now uses intelligent insights to boost productivity and business growth.

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MAPFRE - Insurance

Audiense helped MAPFRE, a global insurance company, improve customer engagement using audience segmentation. MAPFRE wanted to move away from generic content and better understand millennials in Penns...ylvania. Convosphere used Audiense to identify six audience segments and profile them by personality and interests. The team then created personalized messages for each group. After three months, personalized ads on Facebook and Twitter drove higher engagement, with one personalized post reaching a 2.65% engagement rate.

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insurers in Singapore and Malaysia - Insurance

Radarr helped insurers in Singapore and Malaysia understand the impact of COVID-19 on their business. The study used social listening and analytics to track changes in brand campaigns and consumer re...sponses. Insurers learned how the pandemic changed customer concerns and business strategies. Radarr provided insights to help insurance companies adapt during the crisis. The report focused on insurance industry trends and consumer sentiment.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Real Estate

Il Mio Condominio - Real Estate

Spidwit helps Il Mio Condominio manage its social media. The portal uses Facebook to connect with residents and administrators. Spidwit provides two daily content pieces, keeping their social pages f...resh. Gianluca, who runs the portal, also uses Spidwit to share blog articles. This makes it easier for him to reach more people and show his expertise. He recommends Spidwit for anyone in service or sales.

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The Latest Social Media Marketing Deployments delivering value in Education

South University - Education

OpenMoves helped South University use targeted email automation to engage students across 11 campuses and online programs. The university needed better segmentation and automation to reach different ...student groups. OpenMoves launched over 600 automated campaigns, sending 5.2 million emails year-to-date. The campaigns achieved a 22.6% unique open rate and 10x growth in engagement with personalized content. The new strategy improved communication, compliance, and operational efficiency.

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Hutto Independent School District - Education

Jatheon helped Hutto Independent School District switch from Gaggle for email archiving. The district had problems with slow search, limited export options, and high export fees. Jatheon made the tra...nsition smooth and easy. Search speed improved and exports became simpler. Staff now save time with faster, more flexible searches and better workflow.

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Hutto Independent School District - Education

Jatheon helped Hutto Independent School District switch from Gaggle for email archiving. The district had problems with slow search, limited export options, and high export fees. Jatheon made the tra...nsition smooth and easy. Search speed improved and exports became simpler. Staff now save time with faster, more flexible searches and better workflow.

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The Latest Social Media Marketing Deployments delivering value in Entertainment

Mobile Premier League (MPL) - Entertainment

Mobile Premier League (MPL) wanted to get more attention during the cricket season. They used a special influencer marketing plan to reach people in smaller cities. Influencers made fun videos showin...g pride in the MPL jersey. This helped create excitement for MPL among sports fans.

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Blumhouse Productions - Entertainment

ListenFirst helped Blumhouse Productions use Facebook Audience Insights for the movie 'Lowriders.' The team wanted to target Hispanic audiences better and spot city trends to boost box office results.... ListenFirst provided weekly reports on Facebook activity by city and tracked audience growth. The team adjusted theater locations and marketing in real time. 'Lowriders' grossed $2.4M on opening weekend, beating the $1.5M goal, and reached $6M after two months.

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Rhythm & Vines - Entertainment

Mish Guru helped Rhythm & Vines boost engagement at their summer music festival using Snapchat. They created a paid geofilter for attendees and collected user generated content with Mish Guru. The ca...mpaign got over 1 million geofilter views, 21,767 opens, and 14,130 uses. Rhythm & Vines received more than 2,000 pieces of user content. The mix of paid and organic stories drove high brand visibility and user action.

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Audible - Entertainment

Audible used Roialty's OneTarget solution to analyze their Twitter audience. The goal was to understand the media market and create effective marketing personas. The analysis identified four key audi...ence segments: Gamer, Active Adult, Entrepreneur, and Young Book Addicted. This helped Audible tailor their marketing strategies and improve customer experience.

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Social Media Marketing in Action in Computer Software

Microsoft - Computer Software

Khoros Communities helped Microsoft shift from basic support to real customer engagement. The Microsoft Power BI Community grew by 600% after launch, but support headcount stayed the same. Peer-to-pe...er support in the community saved Microsoft millions of dollars in support costs. 75% of community content now comes from members, making it self-sustaining. Microsoft saw faster response times, higher solution rates, and happier customers. The success led to similar communities for Power Apps and Microsoft Flow, all powered by Khoros.

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Microsoft - Computer Software

Khoros Communities helped Microsoft shift from basic support to real customer engagement. The Microsoft Power BI Community grew by 600% after launch, but support headcount stayed the same. Peer-to-pe...er support in the community saved Microsoft millions of dollars in support costs. 75% of community content now comes from members, making it self-sustaining. Microsoft saw faster response times, higher solution rates, and happier customers. The success led to similar communities for Power Apps and Microsoft Flow, all powered by Khoros.

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ContentCal - Computer Software

Mentionlytics helped ContentCal track and grow its Share of Voice in a crowded B2B SaaS market. ContentCal used Mentionlytics to measure online word of mouth and identify areas to boost brand awarene...ss. The platform's insights led to new strategies for sparking online conversations and building trust. ContentCal grew revenue by 300% in one year and was acquired by Adobe for $100 million.

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Countly - Computer Software

Sociality.io helped Countly improve their social media management. Countly used features like analytics, publish, engage, competitor analysis, and listen. The platform made it easier for Countly to m...onitor web and social media, manage content strategies, and get automated reports. Countly values Sociality.io for audience listening and detailed competitor analysis. The company plans to use more features to support their digital strategies.

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Social Media Marketing in Action in Government Administration

Zadar Tourist Board - Government Administration

Determ helps Zadar Tourist Board track online mentions of Zadar and its attractions. Before Determ, the team tracked mentions manually and missed many important posts. With Determ, they now get real-...time alerts and can quickly share news on social media. Automation saves them time and helps them find mentions they would not have found otherwise. They use Determ's influence score and reach metrics to pick the best articles to share and include these results in their yearly reports.

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Wakefield Council - Government Administration

Wakefield Council wanted to build more trust and engagement with its community. They used Orlo’s Social Media Management platform to audit their social channels and set up social listening. The team ...used analytics to understand their audience and improve their social strategy. As a result, the Council’s trust score rose from 46.55% to 76.82% between March 2023 and June 2024. The Council also saw higher engagement rates and better teamwork between departments.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Food And Beverages

illy Australia - Food & Beverages

Digivizer helped illy Australia grow their revenue by 573% year over year. The company used Digivizer's digital marketing solutions. This led to a big increase in sales. The case shows how digital ma...rketing can drive strong business results. illy Australia saw clear growth from using Digivizer's services.

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Pernod Ricard - Food & Beverages

Feedly Market Intelligence helps Pernod Ricard track consumer trends four times faster than manual research. The Insights and Foresights team uses Feedly to scan thousands of sources and detect niche... trends. Feedly's AI Feeds and Boards support deep-dive reports and daily signal detection. The team can now spot early-stage trends they would otherwise miss. Feedly enables faster, more collaborative, and more comprehensive trend research.

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Pernod Ricard - Food & Beverages

Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign Tracker dashboards to measure campaign impact... and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.

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Pernod Ricard - Food & Beverages

Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign Tracker dashboards to measure campaign impact... and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.

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Pernod Ricard - Food & Beverages

Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign Tracker dashboards to measure campaign impact... and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.

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LoveRaw - Food & Beverages

Minter.io helped LoveRaw improve their Instagram stories highlights. LoveRaw used branded recipes, career posts, behind the scenes content, Q&A, and wallpapers to engage followers. The highlights use...d strong branding, swipe up links, and creative visuals. This made it easier for customers to find information and connect with the brand. LoveRaw built trust and encouraged sales through these Instagram features.

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Crumbl - Food & Beverages

StatSocial helped Crumbl use audience data to understand the difference between their social followers and core customers. Crumbl used these insights to validate celebrity partnerships and target mar...keting campaigns more effectively. By integrating StatSocial data into their CDP, Crumbl excluded current customers from new acquisition campaigns. This led to a 60% increase in weekly new customers, from 80,000 to 130,000. Crumbl also achieved a 6x return on ad spend in Meta campaigns using StatSocial audiences.

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Premier Protein - Food & Beverages

Later Influence helped Premier Protein run a fall influencer campaign for their Pumpkin Spice Protein Shake. The goal was to boost brand awareness and drive website traffic using influencer-generated... content on TikTok, Instagram, Pinterest, and YouTube. Later sourced and managed 78 creators, who produced 144 original pieces of content. The campaign reached 23.2 million people, generated 2.7 million impressions, and achieved a 5.2% average engagement rate. Premier Protein saw increased clicks, purchases, and social followers as a result.

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Social Media Marketing in Action in Other Industries

Raphe mPhibr - Aerospace

Dassault Systèmes' 3DEXPERIENCE platform helped Raphe mPhibr, an India-based aerospace company, transform UAV design. Raphe used CATIA, SOLIDWORKS, and SIMULIA to create over 100 unique IP breakthrou...ghs in robotics, aerospace, and advanced materials. The platform enabled Raphe to engineer a 600g four-kilowatt engine, much lighter than the usual 4-5kg. This made their mR10-IC drone lighter and more powerful. Raphe optimized design and manufacturing, reducing the need for costly prototypes.

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Emmanuel -

Pictory helped Emmanuel, a video content creator, save 65% on software costs. He also saved 60% of his time on each video. Emmanuel no longer needs to buy multiple subscriptions. Pictory's AI video g...enerator keeps improving. This tool makes video creation faster and cheaper.

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VC Bee -

VC Bee used Viral Content Buzz to revive an old, abandoned site. The platform helped generate traffic by initially sharing content on StumbleUpon, which then attracted natural likes from users. The c...ase study highlights the importance of not relying solely on Viral Content Buzz for social media engagement. It suggests using the platform to identify content with viral potential and then expanding efforts through ads or influencer outreach.

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Eikonikos -

BirdSeed Video Showcase helped Eikonikos increase their leads by 4 times. The tool fits well into their workflow and is easy to enable or disable as needed. Eikonikos used BirdSeed to connect with we...bsite visitors and improve engagement. The flexibility of BirdSeed allowed them to use only the tools they needed. Leonard Wolff, a developer at Eikonikos, shared this result.

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MyComputerCareer - Higher Education

Agorapulse helped MyComputerCareer manage social media and meet compliance rules. The team used Agorapulse to publish over 2,500 posts each year on many platforms. This made it easier to track leads ...and hit enrollment goals. The new workflow replaced a slow, costly system. Social media became a key part of their marketing success.

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The Latest Social Media Marketing Deployments delivering value in Media Production

dvm360® - Media Production

dvm360® used Walls.io to create a social wall at the Fetch Kansas City Conference. The goal was to boost attendee engagement and foster community. They collected over 700 posts from social media and ...direct posts. The social wall was displayed in the exhibit hall and during keynotes. Attendees enjoyed seeing their posts featured, which increased participation and excitement. The integration with Cvent was seamless, allowing easy updates.

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Brit + Co - Media Production

Echobox automation cut Brit + Co's newsletter creation time by 89%. The small media team now spends just 20 minutes instead of three hours weekly. Echobox's AI-driven personalization boosted open rat...es from 30% to 40-50%. The platform automates 80% of sends, freeing staff for content and video. Brit + Co trusts Echobox to drive engagement and save time.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Retail

7-Eleven - Retail

7-Eleven used Foursquare Attribution to measure the impact of Pinterest Showcase ads. The goal was to rebrand Slurpee drinks for Gen Z and increase store visits. Foursquare helped track how well the ...ads drove in-store traffic. The campaign led to a 60% lift in store visits among recent visitors, a 20% lift among lapsed visitors, and a 3.5% increase in brand favorability for 18-to-24-year-olds.

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Otto Group - Retail

bc.lab monitor gives Otto Group daily morning briefings on trends and topics from online media and social networks. The retail giant uses these updates to guide content strategies and communication c...ampaigns. The solution tracks over 50 brands, analyzing sentiment and summarizing key posts by 10 a.m. each day. Otto Group can spot trends and crises faster and make quick decisions for all its brands. The tool supports dynamic media monitoring and crisis detection.

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Carrefour - Retail

Facelift helped Carrefour manage social media for over 1,200 stores. Carrefour wanted to boost local engagement and keep a strong brand image across many Facebook pages. Facelift made it easy for eac...h store to post local content and connect with customers. The platform's simple design helped many stores use it quickly. Carrefour saw better customer communication and more engagement on social media.

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Social Media Marketing in Action in Banking

BNP Paribas Asset Management - Banking

Fastory helped BNP Paribas Asset Management run an internal video contest. Employees filmed short videos with BNP filters and voted for their favorites. The campaign aimed to boost team spirit and su...pport a new brand identity. The average game session lasted 5 minutes and 24 seconds. The signup rate reached 44%. BNP Paribas praised Fastory for supporting innovation and culture adoption.

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Diamond Credit Union - Banking

Vertical IQ helped Diamond Credit Union expand into business services for small and mid-sized businesses. Diamond used Vertical IQ’s industry intelligence for strategic planning and to build a three-... to five-year growth strategy. The platform supported resource allocation, helped make a case for budget and team expansion, and aided in recruiting top talent. Vertical IQ also accelerated the sales cycle by giving the team industry insights before sales calls.

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Discovery Bank - Banking

Discovery Bank used DataEQ’s Analyse platform to monitor and improve customer feedback from social media. The bank faced challenges managing feedback as a digital-only bank with rapid growth. With re...al-time monitoring and insights, Discovery Bank identified pain points and improved customer service. Net Sentiment scores rose, with 76% customer loyalty and 68% pricing sentiment. The bank became South Africa’s top bank for client experience for four years.

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BBVA Bancomer - Banking

Cool Tabs helped BBVA Bancomer boost their social banking strategy. The bank used social media campaigns to engage soccer fans with a trivia quiz tied to the Liga BBVA Bancomer sponsorship. The campa...ign ran for five days and drew over 3,500 unique participants, 31,553 page views, and 3,150 new Facebook fans. BBVA Bancomer gained valuable user data and increased engagement with their posts. The platform made it easy to set up campaigns and provided strong customer support.

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A new age fintech startup - Banking And Finance

Locobuzz helped a fintech startup improve customer experience. The company wanted to manage social media, speed up response times, and get better customer insights. Locobuzz integrated social media w...ith Slack for central communication. First response time dropped from 30-40 minutes to 20 minutes. The resolution rate increased by 88%. The brand's social reputation score went up. Workflows became more streamlined with zero silos.

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ADIB - Banking

Talkwalker feedback analytics helped ADIB build a direct and immediate relationship with their customers. The platform consolidated feedback from 300 sources, giving real-time insights into customer ...needs. ADIB used these analytics to understand and address customer concerns quickly. This improved their ability to find solutions that work for their clients. The tool supports sentiment analysis, intent detection, and custom scoring for better customer experience.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Telecommunications

telecom client - Telecommunications

listening247 helped a telecom client combine social listening with survey data. The client faced challenges with over 620,000 social media posts and aligning NPS and NSS scores. listening247 used adv...anced analytics and data curation to filter noise and categorize data. They overlaid NPS and NSS with market events for deeper insights. The client gained better customer insights, improved decision-making, and more responsive operations.

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A leading telecommunications company in Portugal - Telecommunications

Conviva’s streaming analytics helped a top telecom company in Portugal improve customer service. The company used Conviva to reduce service calls and boost quality of experience for viewers. Real-tim...e insights let them spot and fix issues fast. The result was better streaming and happier customers. This shows how streaming analytics can transform telecom support.

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Social Media Marketing in Action in Apparel And Fashion

PUMA - Apparel & Fashion

inBeat used its ad mockup generator and influencer network to help PUMA run a sequential storytelling ad campaign. The campaign used three Instagram Stories and a Reel to guide viewers from awareness... to action. The first story introduced an exclusive discount, the second showed a barcode for in-store use, and the third created urgency about the offer ending. The final Reel summarized the offer and store locations to drive conversions. This approach helped PUMA engage users and push them to act.

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Clique Brands - Apparel & Fashion

Naytev helped Clique Brands improve their social media results. Clique Brands used Naytev to A/B test content, automate publishing, and optimize for their audience. They saw a 40% increase in engagem...ent. The team saved 55% of their time with automated workflows. Naytev made their social media strategy stronger and more efficient.

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Findlay Hats - Apparel & Fashion

Publer helped Findlay Hats manage all their social media in one place. Before Publer, the team posted manually to seven accounts, which was slow and frustrating. With Publer, they scheduled posts, pl...anned content, and collaborated as a team. Publer's support for TikTok and other channels made it easy to reach millions. The team stayed connected with their community and grew their fanbase.

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Mum & Daughter - Apparel & Fashion

Mum & Daughter is a small apparel brand run by a mother and daughter. They wanted to move from offline retail to selling online. They faced problems with building trust and inspiring customers to buy.... They used Tagshop to add a shoppable UGC gallery to their website. This let customers see real people wearing their clothes and buy directly. As a result, conversions increased by 186% and average order value went up by 58%.

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Recent adoption and success with Social Media Marketing software in Wholesale

International Flavors & Fragrances (IFF) Health Sciences - Chemicals

Valona's market intelligence platform, integrated with FIBRES, helped IFF Health Sciences connect foresight across teams. The solution enabled collaborative mapping and deeper analysis, breaking down... silos. Teams now share a unified view of trends and future scenarios. Engagement and shared understanding increased across R&D and sales. The platform made foresight accessible and improved company-wide visibility.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Oil And Energy

Shell - Oil & Energy

NewsWhip helped Shell, a multinational energy company, monitor live issues and understand the social media landscape. Shell used NewsWhip to support internal stakeholders with media reports, digests,... and alerts. The solution enabled Shell to save 200k. NewsWhip provided real-time media monitoring and reporting tools. This improved Shell's ability to respond to crises and manage information flow.

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Ultragaz - Oil & Energy

Buzzmonitor helped Ultragaz manage content for 700 franchisees on Facebook. Ultragaz needed to control many distributor pages and track social media data. Buzzmonitor grouped franchisees by region an...d enabled fast performance analysis. The platform generated a report for 700 pages in just 6 seconds. Ultragaz gained better control, faster insights, and improved monitoring of posts and engagement across all franchisees.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Information Technology And Services

Cosmo Consult - Information Technology And Services

Oktopost helped Cosmo Consult improve lead scoring by integrating social media engagement data into their CRM. The company used Oktopost with Microsoft Dynamics 365 to track likes, shares, and commen...ts from LinkedIn. This made it easier to see how social media influenced marketing qualified leads. Cosmo Consult gained 26,000 LinkedIn followers and could measure the increase in MQLs from social media. The new process improved lead tracking and made the sales handover smoother.

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IT Professional - Information Technology And Services

An IT professional was having trouble managing many social media accounts. Scheduling posts for different audiences took a lot of time. They started using feedalpha to automate post scheduling across... platforms. This let them plan posts ahead and share content at the best times. The tool also gave content ideas and analytics to improve their social media strategy. As a result, they saved time and managed their accounts more easily.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed 1 million tweets from March to April using text analysis... models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed 1 million tweets from March to April using text analysis... models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with clients in new ways. Sococo made it easy for teams and clients to meet online from a...nywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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Algo - Information Technology And Services

Einstein 1 Service helped Algo cut service call times by 80%. Algo used the platform to improve customer support. The solution made service faster and more efficient. This led to big time savings for... Algo's team. The case shows how AI can help IT companies serve customers better.

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Kantar India - Information Technology And Services

SentiOne helped Kantar India track brand sentiment for a global food and beverage client. The challenge was increased public scrutiny about environmental practices. Kantar used SentiOne's social list...ening and analytics to monitor sentiment in real time. The data showed most sentiment was neutral or positive, not negative as feared. Kantar supported client communications and investor relations with live, trustworthy insights. Real-time monitoring enabled pre-emptive response and built stakeholder trust.

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Team Webgalli - Information Technology And Services

Team Webgalli used Elgg 1.8.11 to build a social networking site for CMC Alumni. They integrated Google Maps and Google Geo Coding API for location features. The site uses jQuery and Ajax for a fully... ajaxified experience. Only limited core plugins were used. The project shows the flexibility of the Elgg platform.

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Turbonomic - Information Technology And Services

Turbonomic needed a better way to use their employees to reach customers. Their old tool was expensive and few employees used it. They switched to a new solution and set it up at no cost. They saw an... 84% increase in employee adoption. Employees shared more in one week than they did all of last year. Turbonomic also cut their overall costs by 63%.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Hospitality

Dream Vacations - Hospitality

Rallio Local helped Dream Vacations grow their social media followers by 10,010. The program gave them a dedicated social strategist for content creation, scheduling, and reputation management. Dream... Vacations saw 147 more daily post engagements and published 3,170 more posts. Total post engagements reached 135,514. This boosted their online presence and helped them reach more travel customers.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Manufacturing

A global agricultural manufacturer - Manufacturing

Resolver dashboards helped a global agricultural manufacturer improve security operations. The company struggled with tracking incidents, loss recovery, and showing the value of security programs. Re...solver worked with them to build custom dashboards for incident investigation, loss recovery, and operations. The dashboards made data easier to see and understand. This led to better reporting, fewer manual processes, and improved security discipline.

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3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media moderation across regions. Sprinklr provided a scalable, AI-powered s...olution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

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3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media moderation across regions. Sprinklr provided a scalable, AI-powered s...olution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

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3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media moderation across regions. Sprinklr provided a scalable, AI-powered s...olution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

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The Social Media Marketing Blueprint for Better Selection Decisions in Construction

a construction firm - Construction

This case study shows how niche marketing and SEO helped a construction firm grow online. The firm used targeted search optimization and local marketing to boost its digital visibility. By focusing o...n a specific audience, the company increased conversions and built regional authority. The strategy included tailored content, local search tactics, and sponsored posts. These steps led to stronger customer relationships and real business growth.

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The Latest Social Media Marketing Deployments delivering value in Publishing

DIGITAL MAGAZINES - Publishing

Social Elephants helped digital magazines compete for readers on social networks. The magazines wanted to grow their audience and increase engagement. Social Elephants provided tools for tracking Fac...ebook share of voice and engagement. The solution supported the magazines in their fight to capture more readers. The case highlights the shift from traditional to digital business press.

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The Post and Courier - Publishing

Piano helped The Post and Courier grow paywall revenue by 57%. The company used Piano’s Ad Revenue Insights to unify ad and subscription strategies. This led to 17% year-over-year subscription revenu...e growth and a 16% increase in ad impressions. Teams used shared dashboards for better decisions. The solution improved total revenue optimization and cross-department collaboration.

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The Social Media Marketing Blueprint for Better Selection Decisions in Consumer Services

Bin There Dump That - Consumer Services

SocialMadeSimple helped Bin There Dump That, a dumpster rental company, run a 90-day marketing pilot. Five franchise locations joined the program. SocialMadeSimple posted on Facebook and Instagram th...ree times a week for each location. Their SocialModo platform boosted top posts and managed ads. The campaign generated 218 customer leads and over 715,000 ad impressions. The average cost per lead was $13.68.

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The Client (an online furniture rentor in India) - Consumer Services

Rank Me Online helped an online furniture rentor in India boost lead conversion by 22% using social listening. The client faced high competition and low ad performance. By tracking competitor mention...s and analyzing customer behavior, they increased website visits by 23%. Automated engagement on forums and influencer partnerships grew campaign reach by 10X. The client converted 72% of targeted competitor customers, improving campaign ROI and brand presence.

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The Latest Social Media Marketing Deployments delivering value in Consumer Goods

Forever Living Products - Consumer Goods

Retortal created a social media management tool for Forever Living Products. Forever needed to control social media posts by its business owners to protect its brand and ensure compliance. The Retort...al dashboard helped block non-compliant posts and educated users on proper content. Many business owners paid to use the tool, leading to better compliance and increased online sales. The platform made it easy for business owners to start social media marketing with pre-written posts and asset management.

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Salomon - Consumer Goods

Emplifi Care helped Salomon cut social response times by 45%. The brand sped up case handoff by 70% with seamless routing to customer service teams. 99.8% of cases are now handled efficiently through... a connected system. Salomon unified its social media reporting and improved communication across dozens of global channels. The solution brought structure and speed to Salomon’s customer support.

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Dove Men+Care USA - Consumer Goods

Dove Men+Care USA used Miappi technology to run a wellness campaign with Headspace. The challenge was to collect and validate proof of purchase images from customers. Miappi provided a platform with ...direct upload and OCR to verify receipts. This made it easy for customers to join and for Dove Men+Care to manage the process. The campaign collected almost 1,000 submissions and helped increase sales, brand awareness, and support for mental health.

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Brümate - Consumer Goods

Socioh helped Brümate improve their Facebook dynamic ads for Black Friday and Cyber Monday. Brümate used Socioh’s Smart Switch to schedule different ad templates for each day of the BFCM weekend. The...y added their logo, custom backgrounds, and rotating offers to boost brand recall and appeal to outdoor fans. The changing designs kept shoppers engaged and returning to the site. Brümate scheduled all ad changes in advance, making campaign management easy during the busy sales period.

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Benefit Cosmetics - Consumer Goods

Facelift Data Studio helped Benefit Cosmetics grow their social media engagement by 50%. The company unified data from over 100 social channels across 36 markets. They saw a 22% increase in reach and... a 58% increase in followers. Centralizing analytics let teams focus on content and digital growth. Competitive benchmarking and BI integrations supported their global strategy.

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Social Media Marketing in Action in Marketing And Advertising

Limelight Marketing Systems - Marketing And Advertising

SocialPilot helped Limelight Marketing Systems improve efficiency. The agency struggled with using multiple tools for social media scheduling, which caused extra work and hurt customer experience. So...cialPilot replaced several tools with one platform for content creation, calendar planning, and publishing. The team used features like client dashboards and white-labeling. This made approvals faster and let the agency take on more clients. Clients could see all their social media activity in one place.

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Be My Social - Marketing And Advertising

Loomly helped Be My Social, a digital marketing agency, manage all their social media accounts in one place. The team chose Loomly for its cost-effectiveness and easy scalability as they grew from on...e to 30-40 clients. Loomly’s analytics feature made it simple to show clients clear results, helping keep them loyal. The platform saved each employee about 2.5 hours per day compared to manual processes.

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65dB Kuala Lumpur - Marketing And Advertising

Onclusive Social helped 65dB Kuala Lumpur use social listening to find new growth opportunities. 65dB focused on launching their Halal Wave intelligence unit for the Muslim audience. They used Onclus...ive Social's Historical Search to improve research and strategy. Social listening helped them understand consumer behavior and identify key opinion leaders. This strengthened their expertise and client guidance.

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Connective3 - Marketing And Advertising

BuzzSumo helps Connective3 deliver better international PR results. Connective3 uses BuzzSumo's Trending Tool and Monitoring & Alerts to track client backlinks and spot trending topics. This lets the...m react quickly to news and connect with journalists. They can update clients faster and scale international campaigns. Their work with BuzzSumo led to client coverage in major outlets like CNBC and The Telegraph.

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Influence Media - Marketing And Advertising

Buffer helps Influence Media, a UK-based creative marketing agency, manage social media for over ten clients. The agency uses Buffer to plan, schedule, and publish content across multiple channels li...ke Instagram, Facebook, LinkedIn, and Twitter. Buffer's simple dashboard makes it easy to organize posts and maintain a consistent presence. Influence Media values Buffer's video scheduling features and finds the tool essential for their business. Consistency in posting is key to their social media strategy.

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Up&Up Group - Marketing And Advertising

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultur...al trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.

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Up&Up Group - Marketing And Advertising

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultur...al trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.

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Up&Up Group - Marketing And Advertising

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultur...al trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.

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1972 Media - Marketing And Advertising

Sendible helped 1972 Media secure new clients. The agency used Sendible to manage social media for their customers. Features like scheduling, analytics, and team collaboration made their work easier.... 1972 Media improved their workflow and attracted more business. The platform supported their growth by streamlining content management and reporting.

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Coffey & Tea - Marketing And Advertising

Iconosquare helps Coffey & Tea track social media metrics for tourism and hospitality clients. Meg Coffey uses the Engagement section to focus on community reactions and content performance. She valu...es engagement rate, reach, and impressions over follower count. Iconosquare's analytics and reporting features support content strategy and storytelling. The platform enables data-driven decisions for better social media management.

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Webeing - Marketing And Advertising

ContentStudio helped Webeing improve their client results with smarter workflows. Webeing used ContentStudio to manage and schedule social media content. They saw a 72% decrease in delivery speed. Th...e platform made it easier for Webeing to scale up and deliver better outcomes for their clients.

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Creator Mill - Marketing And Advertising

Statusbrew helped Creator Mill, a content creation agency, manage videos for YouTubers across many social platforms. Before Statusbrew, their process was slow and had many errors. With Statusbrew, ed...itors upload videos, get feedback, and schedule posts all in one place. The Asset Library keeps all brand assets organized. Custom publishing schedules and approval rules save time and reduce mistakes. Statusbrew quickly added new features when Creator Mill needed them.

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Public Alliance - Marketing And Advertising

Planable helped Public Alliance manage social media content more efficiently. The agency needed better ways to plan, review, and schedule posts. With Planable, the team improved collaboration and tra...nsparency. They could see all marketing efforts in one place. The team found it easy to use from the start.

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Monika Czaplicka - Marketing And Advertising

Monika Czaplicka is a social media expert and CEO of Wobuzz. She started her career by managing social media profiles. Her book 'Managing Crises in Social Media' helped her start her own agency. She ...uses Postfity to schedule posts for clients, saving time. She believes in personal branding to avoid social media crises.

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Caktuss - Marketing And Advertising

Socialinsider helped Caktuss, a digital marketing agency, cut social media reporting time by 50%. The platform unified analytics from Instagram, Facebook, LinkedIn, Twitter, and TikTok. Caktuss saved... about 20 working hours per employee each month. They used competitor analysis and campaign monitoring to improve client retention and win new deals. Socialinsider's user-friendly interface and flexible pricing made it easy for Caktuss to optimize workflow and strengthen client relationships.

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Raindrop Marketing Agency - Marketing And Advertising

Kicksta helped Raindrop Marketing Agency grow their clients' Instagram accounts. Raindrop's team saved hours by using Kicksta to gain followers. This let them focus more on their clients. Their clien...ts saw growth that drove sales and built brand connection. Instagram became a key part of their marketing strategy with Kicksta's support.

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Jen Vazquez Media - Marketing And Advertising

RecurPost helped Jen Vazquez Media boost engagement by over 5,000% across multiple platforms. Before RecurPost, Jen managed posts manually and lost content after one-time use. With RecurPost’s evergr...een library, category scheduling, and automation, she increased posting from 2 Reels per week to up to 5 per day. Facebook comments grew by 627%, LinkedIn posts by 4,778%, and Instagram comments by 5,986%. Jen now saves time, maintains daily visibility, and recommends RecurPost to her clients.

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CLASS Digital Marketing - Marketing And Advertising

RiteKit tools help CLASS Digital Marketing boost social ROI in real estate marketing. They use RiteForge, RiteBoost, and Rite.ly to manage social media for investment properties in Australia. Auto ha...shtags and link shortening save time. Rite.ly CTAs drive leads by sending people to landing pages. They see up to an 8% click-through rate on some campaigns.

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Fronteer - Marketing And Advertising

PostSpeaker helps Fronteer, a creative agency, boost its visibility on social media. The team uses PostSpeaker to share two posts per week, reaching more people on LinkedIn. 21 employees act as promo...ters, making content sharing easy and automatic. Fronteer shares client cases, updates, and recruitment posts. The tool saves time and keeps messaging consistent across personal accounts.

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Hoyden Branding - Marketing And Advertising

Hoyden Branding uses Gain to improve their workflow and client satisfaction. Gain acts as a central hub for social media operations, allowing real-time collaboration and efficient content management.... Since using Gain, Hoyden has seen smoother workflows and better team collaboration. The automated content calendar helps manage deadlines and publishing schedules, saving time and reducing errors. Clients appreciate the user-friendly interface and clear revision history, which builds trust in the process.

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City Storm Leads - Marketing And Advertising

EVS7 dialer software helped City Storm Leads boost call center productivity. The company switched from an expensive dialer to EVS7, saving money and improving call quality. With EVS7, City Storm Lead...s increased calls by 600% and grew its telemarketing team by 700%. The software was 800% more cost effective than their previous solution. The CEO praised EVS7 for its easy-to-use features and strong customer support.

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Seraph - Marketing And Advertising

Awario helped Seraph launch a digital campaign for The Independent Group. Seraph used Awario to track social media conversations, measure sentiment, and identify trends. On launch day, the website ha...d 160,000 visitors and over 500,000 page views in hours. The campaign reached millions, then billions, on social media. Awario's dashboard and influencer tools were key to this success.

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20ten - Marketing And Advertising

Infegy Atlas helped 20ten, a creative agency, find the best gaming franchise partner for their FMCG client. 20ten used Infegy Atlas for social listening and text analytics to compare eight gaming bra...nds. They measured reach, audience alignment, and sentiment. The chosen partner had 113% more reach than average and 30 times higher activation value than the client's initial choice. The campaign led to 300+ stores carrying the product, an 88% increase in campaign performance, and a 260K social media reach.

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BBDO Belgium - Marketing And Advertising

Kontentino helps BBDO Belgium manage social media for top brands. The agency uses Kontentino for team collaboration, content approval, and client feedback. The platform makes it easy to write, approv...e, and publish posts. It reduces emails and streamlines updates, even on mobile. BBDO Belgium says Kontentino makes their workflow smoother and improves client satisfaction.

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MyWHYagency - Marketing And Advertising

Mention helps MyWHYagency, a marketing and communications agency, manage brand reputation and competitive analysis for their clients. MyWHYagency uses Mention for daily social listening, tracking bra...nd sentiment, and creating quick reports. The tool helps them win new clients by showing real-time insights from social media. MyWHYagency values Mention for its speed, ease of use, and cost-effectiveness.

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Plasenta Conversation Agency - Marketing And Advertising

Monitera helped Plasenta Conversation Agency improve social media monitoring for its brands. Plasenta used Monitera's Listen, Alert, and Wall products to track brand mentions, manage crises, and repo...rt team performance. The agency could instantly access and analyze social media data, respond to risky situations, and deliver better reports to its clients. Plasenta improved team management and communication with brands. Feedback showed increased satisfaction among the brands Plasenta serves.

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Allen Crabbe’s Marketing Team - Marketing And Advertising

Flye helped Allen Crabbe’s Marketing Team find new partnership opportunities off the basketball court. The team wanted to know which family and fashion brands Allen’s fans liked, especially in Portla...nd, New York, and LA. Flye identified 120 brands that Allen’s fans follow, mostly in sports, lifestyle, and fashion. Flye showed the team how fan interests differ by city and compared them to global trends. Allen’s team is now reaching out to top brands for new partnerships.

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WizerLink - Marketing And Advertising

Madgicx helped WizerLink, a Mexican marketing agency, scale their client's Meta ad account. WizerLink used AI Marketer, audience targeting, and creative analytics tools to find new audiences and opti...mize ad performance. They launched four seasonal campaigns in one month. In three months, they achieved 12.44x sales, 9.25x revenue, and reduced customer acquisition cost by 37%. The client sold out their entire inventory.

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Kremsa Digital - Marketing And Advertising

Boosterberg helped Kremsa Digital automate post boosting on Meta, cutting manual effort and human costs by 87%. In a three-year campaign for an automotive importer, Kremsa achieved over 25 million im...pressions and created nearly 2,000 ads automatically. For a six-month campaign in the tricycles and motorcycles segment, they reached up to 3 million impressions with 115 ads, reducing manual work by 85%. Kremsa now saves 30–40 hours each month, focusing more on strategy and performance. Boosterberg delivers efficient, scalable results for marketing agencies.

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The Latest Social Media Marketing Deployments delivering value in Professional Training And Coaching

Amplio Coaching - Professional Training & Coaching

Missinglettr helped Amplio Coaching save time on social media marketing. Helene, the co-founder, used Missinglettr to automate content sharing and manage campaigns. The platform saved her team at lea...st five hours each month. Between January and March, Amplio Coaching saw a 42% increase in new users. The tool made it easier to reach their millennial audience on LinkedIn and other channels.

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Christian Coaching Network (CCN) - Professional Training & Coaching

phpFox helped Christian Coaching Network (CCN) build a digital community for Christian coaching. Oliver Ranft needed a platform that was affordable and easy to use, unlike costly custom solutions. ph...pFox offered built-in community features, social media-style navigation, and easy customization. CCN launched quickly, saving time and money. Members now connect, share, and learn in a supportive online space.

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The Social Media Marketing Blueprint for Better Selection Decisions in Sports

XTERRA - Sports

Feedlink by EmbedSocial helped XTERRA manage their global community and user-generated content. XTERRA needed a way to keep a premium look, curate UGC, and unify their brand story across regions. The...y struggled with other link in bio tools that lacked design flexibility and content control. With Feedlink, XTERRA improved content curation and fan experience for their worldwide events.

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The Social Media Marketing Blueprint for Better Selection Decisions in Health Wellness And Fitness

Arangio Athletic Fitness - Health, Wellness And Fitness

Joseph Arangio, founder of Arangio Athletic Fitness, wanted to grow his brand and provide valuable content to his clients through social media. He struggled to find a tool to manage multiple accounts... until he discovered MeetEdgar. With MeetEdgar, Joseph organized and repurposed his content, growing his Facebook following to 13,000. He spends just 2-3 hours weekly scheduling content, allowing him to focus on his passions. MeetEdgar's Content Library feature helps him categorize and repurpose content efficiently, supporting his business growth.

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MaryRuth Organics - Health, Wellness And Fitness

BrandBastion helped MaryRuth Organics manage over 7,130 comments monthly on paid social campaigns. The team saved about 200 hours each month in moderation and analysis. BrandBastion's real-time moder...ation and alerts kept conversations safe and on-message. MaryRuth Organics saw a 32% increase in click-through rate and an 18% decrease in cost per link click. The solution also drove a 337x increase in follows or likes from ads.

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Salviv - Health, Wellness And Fitness

HypeAuditor helped Salviv, a wellness and personal care brand, run better influencer campaigns on Instagram. Salviv used HypeAuditor’s Influencer Discovery tool to quickly find relevant creators by f...ollower count, gender, and location. The platform’s fraud detection features let Salviv spot fake followers and low-quality audiences. Export tools made it easy to manage influencer lists and outreach. The team saved time and improved campaign reliability with smarter, faster influencer selection.

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Healthy Stuff Online Ltd - Health, Wellness And Fitness

SmarterQueue helped Healthy Stuff Online Ltd manage over 50 social media accounts with just one person. Before, their team spent hours manually posting and planning content. With SmarterQueue, they s...ave time, money, and effort. The platform's "Find Content" and "Analytics" features made social media management easy. Traffic to their website increased, and revenue from this traffic covers the cost of SmarterQueue. The team now works more efficiently and recommends SmarterQueue to other businesses.

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Moms on the Run - Health, Wellness And Fitness

PromoRepublic helped Moms on the Run boost social media engagement by 27% in 6 months. The platform made it easy for franchisees to manage content and communication from one place. 69% of franchisees... adopted the platform, leading to a stronger online presence. Organic social media impressions grew by 15% in 6 months. Moms on the Run used PromoRepublic for social media marketing, digital asset management, insights, and review management.

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The Social Media Marketing Blueprint for Better Selection Decisions in Financial Services

Amerifirst - Financial Services

Lately.ai helped Amerifirst scale social media programs for 250 loan officers across multiple states. Amerifirst needed to support local branches with social media content that did not sound too corp...orate. The marketing team used Lately Social A.I. Content Platform to create and manage high-quality, compliant social media posts. This made it easier for busy loan officers to nurture their online communities. The solution improved local credibility and visibility for Amerifirst branches.

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Swiss Life Select Austria - Financial Services

Swiss Life Select Austria wanted to improve their social media presence to become the go-to provider for financial topics. They faced challenges with negative comments and needed a scalable solution ...for community management. They chose Swat.io as their social media tool, which simplified planning and community management. The tool allowed them to plan campaigns in advance and coordinate internally with ease. Swat.io's features helped them manage requests and maintain an overview of community interactions.

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Bloomberg L.P. - Financial Services

Bloomberg L.P. used a new financial timeseries visualization to help investment professionals analyze large volumes of event and price data. The solution replaced old charts that could not handle man...y event types and caused data overlap. The new tool lets users see more event types, reduces clutter, and supports fast decision-making. Hundreds of thousands of financial experts now use this scalable visualization to connect events with price changes and improve their workflow.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Consumer Electronics

AeroCool - Consumer Electronics

AeroCool wanted to move from B2B to B2C and connect directly with customers. They found it hard to find the right influencers using old methods, which took a lot of time and money. With YouScan, they... quickly found new influencers using filters and deep history features. They built a list of UK-based YouTubers in just a few hours and got a 100% response rate. Six months later, they still work with 80% of those influencers. YouScan made managing influencer relationships much easier and saved them time.

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The Social Media Marketing Blueprint for Better Selection Decisions in Na

Hilton - Hospitality

Hilton used Qualtrics XM for Customer Experience to collect and analyze guest feedback in real time. They replaced traditional post-stay surveys with a continuous listening program, engaging guests b...efore, during, and after their stay. Hilton used messaging and AI-driven analytics to identify and resolve guest issues quickly, like improving towel quality. The Stay Experience Platform helped Hilton break down silos and put customer feedback at the center of their operations. Hilton achieved faster problem resolution and real-time insights into guest experiences.

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Bellevue Gold Limited - Mining

Reconcilor and LiveMine helped Bellevue Gold Limited improve mining operations at the Bellevue Gold Project. The company faced challenges with tracking, data quality, and process compliance. By using... Reconcilor for data management and reconciliation, and LiveMine for real-time data collection, Bellevue Gold improved data accuracy and operational productivity. The solutions enabled better tracking of mining compliance, standardised data sources, and increased confidence in reporting. These changes led to improved performance and cost-effectiveness in their mining process.

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Aesthetic Center - Health, Wellness And Fitness

Practina helped Aesthetic Center boost its social media presence. The center used Practina's AI to create posts and automate scheduling. Practina's AI ad tools made running ads easy and affordable. I...n 30 days, Aesthetic Center reached 1.4 million people, got 39,140 post engagements, 1,668 results, and a $0.14 cost per click. The center saw more impressions, higher engagement, and a stronger online community.

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Agappe Diagnostics - Medical Devices

Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all custome...r info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.

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A global bank - Banking

Dataminr Pulse helped a global bank improve its security operations center. Before using Pulse, the bank lost nearly $13 million in assets due to high-risk events. With real-time alerts and geovisual...ization, the bank now detects threats faster and more accurately. In one case, Pulse alerted the team to explosions in Uganda 30 minutes before news outlets, allowing quick evacuation of employees. The bank now has better workflows, greater visibility, and increased safety for its people and assets.

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Pom'Potes - Food & Beverages

Pom'Potes used Twitter to run a digital campaign targeting teenagers in France. The campaign featured three video ads and a custom hashtag, #SnackEnScred, to drive engagement. Pom'Potes worked with S...ocialclub to create content with scenes of teens and schools. Twitter's targeting tools helped reach their main audience. The brand found Twitter better for conversations than Snapchat.

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FBA -

FBA used Breeze, an AI-powered tool in the HubSpot platform, to improve sales and marketing. They wanted to get more leads. After using Breeze, FBA increased lead generation by 216%. This shows how A...I tools in HubSpot can help companies grow their sales and marketing results.

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The Social Media Marketing Blueprint for Better Selection Decisions in Transportationtruckingrailroad

Uber - Transportation/trucking/railroad

Uber used Brand24 for social listening during the launch of their new rider app. They tracked real-time feedback to understand user reactions and improve product features. After the app rollout, Uber... saw a 100% increase in online discussion, a 90% rise in likes, and a 250% jump in shares. Social listening also helped Uber achieve a 24% increase in social media engagement during a global campaign. Uber values Brand24 for its easy dashboard and strong support team.

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a leading global airline - Transportation/trucking/railroad

Flashpoint helped a leading global airline protect its customers, employees, and brand. The airline's Red Team needed a solution to find threats, monitor channels, and set up alerts. Flashpoint provi...ded broad data coverage, fast threat alerts, and deep intelligence. The platform enabled the Red Team and other security teams to spot risks and respond quickly. Flashpoint's tools helped monitor customer credentials, avoid ransomware, and reduce third-party risks.

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Recent adoption and success with Social Media Marketing software in Automotive

A major automotive company - Automotive

Interactions IVA helped a major automotive company boost agent productivity on social media. The platform improved response speed by 46% within 20 minutes and increased unique customer engagement by ...54%. Agents doubled customer engagements per hour and cut response times by 35%. The system outperformed the previous solution by 10x using the F1 metric. The company also captured 15% more relevant data.

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Bridgestone Mobility Solutions - Automotive

Spotler helped Bridgestone Mobility Solutions boost LinkedIn engagement. Employees wanted to share company stories but needed guidance. Spotler enabled staff to act as brand ambassadors and post more... often. This led to more posts and a more authentic voice on social media. The company built a stronger network and improved social growth.

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Recent adoption and success with Social Media Marketing software in Internet

Unistyle株式会社 - Internet

SocialDog helped Unistyle株式会社 improve their Twitter (X) marketing. Unistyle wanted to increase website visits from social channels and reduce reliance on SEO. They used SocialDog to manage multiple a...ccounts, monitor keywords, and automate follow management. This made their Twitter operations faster and more efficient. As a result, sessions from social media increased, and Unistyle saw clear business impact from their social efforts.

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The Latest Social Media Marketing Deployments delivering value in Hospital And Health Care

Intermountain Health - Hospital & Health Care

Reputation helped Intermountain Health improve their online presence. The healthcare provider used Reputation’s Reviews solution and launched an SMS-based review request program. Their review volume ...increased by 510% in one year. The average star rating jumped from 3.7 to 4.5 in a single month. Positive review share rose from 78% to 88%. Intermountain Health also tripled their organic leads.

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UMass Memorial - Hospital & Health Care

UMass Memorial used CoSchedule to improve their marketing process. They used CoSchedule's Content Calendar and Social Calendar. This helped them organize tasks and campaigns in one place. The solutio...n made it easier to schedule and publish content. UMass Memorial found success with better team coordination and visibility.

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Penn State Health - Hospital & Health Care

Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly and with empathy. Saved Replies made it easy to answer common questio...ns while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.

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Corewell Health - Hospital & Health Care

Hootsuite helped Corewell Health manage a complex merger and rebrand across 21 hospitals and 300+ outpatient centers. The team used Hootsuite Enterprise, Analytics, and Amplify to centralize social m...edia, monitor sentiment, and empower employee advocacy. They reduced content volume by 61% but saw engagement rates 2.5 times higher than the industry average. Negative sentiment dropped by 50%. Content shared through Amplify reached 3 million impressions.

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