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Driving ROI and results: Understanding the Impact of Social Media Marketing in Marketing And Advertising

VR-NetWorld - Marketing And Advertising - Medium

Düsseldorf, Germany

Brandwatch Vizia helped VR-NetWorld monitor brand sentiment and detect trends for banks in the BWGV network. The agency used live... dashboards to track social conversations, competitor mentions, and key topics in real time. Automated reports replaced outdated PDF summaries, saving significant time. Banks accessed up-to-date insights on customer sentiment, industry trends, and competitor activity. This enabled faster, more informed decisions for regional banks in Germany.

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VR-NetWorld - Marketing And Advertising - Medium

Düsseldorf, Germany

Brandwatch Vizia helped VR-NetWorld monitor brand sentiment and detect trends for banks in the BWGV network. The agency used live... dashboards to track social conversations, competitor mentions, and key topics in real time. Automated reports replaced outdated PDF summaries, saving significant time. Banks accessed up-to-date insights on customer sentiment, industry trends, and competitor activity. This enabled faster, more informed decisions for regional banks in Germany.

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VR-NetWorld - Marketing And Advertising - Medium

Düsseldorf, Germany

Brandwatch Vizia helped VR-NetWorld monitor brand sentiment and detect trends for banks in the BWGV network. The agency used live... dashboards to track social conversations, competitor mentions, and key topics in real time. Automated reports replaced outdated PDF summaries, saving significant time. Banks accessed up-to-date insights on customer sentiment, industry trends, and competitor activity. This enabled faster, more informed decisions for regional banks in Germany.

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Sipindipity, LLC - Marketing And Advertising - Small

Mt Pleasant, USA

Loomly helped Sipindipity, LLC, a social media content agency, manage all social accounts in one place. Angel Holmes used Loomly... to schedule posts, track analytics, and collaborate with partners. The platform saved her significant time by consolidating tools and streamlining content creation. Features like real-time previews, hashtag suggestions, and post ideas made planning easier. Sipindipity saw improved efficiency and growth in social engagement.

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Business Alliance, Inc. - Marketing And Advertising - Small

Charlotte, USA

Rallio helped Business Alliance, Inc. boost their social media presence. BAI saw a 67.2% increase in followers, growing from 12.2k... to 20.4k in one year. Daily post engagements jumped 78.9%, from 19 to 34 per day. Published posts rose by 31.4%, showing more consistent content. Rallio’s strategy positioned BAI’s brokers as thought leaders and expanded their online audience.

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PMG - Marketing And Advertising - Medium

Fort Worth, USA

PMG used Sprout Social Influencer Marketing to launch Jazwares' SquishPillow. They identified creators in niche communities using topic-first search and... analytics. The campaign generated over 20 million impressions and a 3.18% engagement rate. PMG sold out 2,500 Target preorders for SquishPillow. Automated reporting saved hours and proved direct sales impact from influencer marketing.

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Collective 12 - Marketing And Advertising - Small

Cincinnati, USA

Collective 12 used Infegy Atlas to analyze Odell Beckham Jr. 's social footprint for endorsement matchmaking. The team leveraged sentiment...analysis and demographic data to guide brand partnerships. Their insights led to new deals for Beckham Jr. with brands like Moon, JAXXON, and Xbox. Collective 12 saw a 200% growth in client revenue and secured nine more athlete projects. Infegy Atlas enabled fast, data-driven decisions for client campaigns.

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Venture Suite - Marketing And Advertising - Small

USA

Venture Suite used Madgicx to speed up their ad processes. They automated campaign management and audience testing. This helped them... save time and reduce the need for more staff. With Madgicx, they increased monthly ad spend by 287%. Website leads grew by 262% and sales rose by 244%. The agency now adds $1M-$3M per month to client revenues in under 6 months.

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WPP Media - Marketing And Advertising - Very Large

New York, USA

Socialinsider gave WPP Media deep TikTok analytics and competitive social insights. The team closed data gaps in smaller markets like... Ireland. They used Socialinsider to support new business pitches and client retention. The platform made it easy to compare content and engagement over time. WPP Media shifted to fact-based strategy and justified software costs with paid competitive analysis. Socialinsider became a key tool for client work and business wins.

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Plasenta - Marketing And Advertising - Medium

Istanbul, Turkey

Monitera helped Plasenta manage social media for its brands. Plasenta used Monitera to monitor brand reputation and respond to crises... 24/7. The team accessed instant reports on brand awareness and social media trends. Plasenta improved team efficiency and quickly solved customer problems. Their brands saw higher satisfaction from social media projects.

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181st Street Communications - Marketing And Advertising - Small

London, UK

MeetEdgar helped 181st Street Communications launch Lovebrook & Green, the first new British department store in a century. The agency used... MeetEdgar to schedule daily social media posts, building emotional engagement and brand loyalty. Instagram engagement rose over 1,000% above luxury retail benchmarks. Email performance was 60% higher than sector averages. Website engagement reached 93.5% during the Private View, with users spending over 2.5 minutes on site. The campaign focused on emotional storytelling, not urgency or discounts.

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Seopoint - Marketing And Advertising - Small

USA

Agorapulse helped Seopoint, a digital marketing agency, cut its social media posting time by half. The team struggled to manage... hundreds of posts weekly using native tools, leading to long workdays. Switching to Agorapulse let them organize and schedule content faster, improving productivity. The platform's user-friendly interface and training resources boosted team skills and client satisfaction. Seopoint now relies on Agorapulse for campaign organization and ROI tracking.

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J. Walter Thompson Puerto Rico - Marketing And Advertising - Medium

San Juan, Puerto Rico

Gain helped J. Walter Thompson Puerto Rico cut 3 to 4 back-and-forth email chains with clients each week. The agency... used Gain to manage content for multiple brands in one place. Team members now use Gain daily, eliminating extra tools for content creation. Clients see content previews before publishing, making feedback clearer. JWT Puerto Rico spends more time on brainstorming and client support thanks to streamlined workflows.

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Connective3 - Marketing And Advertising - Small

Leeds, UK

Connective3 uses BuzzSumo to track trending topics worldwide for their clients. They analyze content engagement and link potential in different... regions. BuzzSumo's tools help them spot backlink opportunities and newsjack viral stories. This lets them push out client campaigns and commentary quickly. One campaign for Black Tower Financial Management gained coverage in CNBC, The Telegraph, and ABC.

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VISIT FLORIDA - Marketing And Advertising - Medium

Tallahassee, USA

VISIT FLORIDA used ListenFirst’s influencer marketing tools to build a data-driven influencer program. They identified the right influencers to partner... with using analytics. The team measured campaign performance with clear data. This helped them justify long-term partnerships and spending. Their influencer marketing strategy became more effective and accountable.

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Nella Digital Group - Marketing And Advertising - Small

USA

Cloud Campaign helped Nella Digital Group, a marketing agency, manage social media for multiple clients. Before, they struggled with scheduling,... reporting, and keeping quality high. Cloud Campaign’s platform made it easy for both the team and clients to access content and reports. The agency saw better efficiency, higher client retention, and improved ROI. They praised Cloud Campaign’s support and user-friendly tools for helping them grow.

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Birdhouse Marketing & Design - Marketing And Advertising - Small

USA

SocialPilot helped Birdhouse Marketing & Design manage social media accounts with ease. The agency found SocialPilot's pricing unbeatable and praised... its customer support for resolving technical issues quickly. Compared to Hootsuite and SocialChamp, SocialPilot offered better value and features. The platform made it simple to schedule posts and provide analytics to clients. Birdhouse Marketing & Design recommends SocialPilot for agencies needing reliable social media management.

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Volterra - Marketing And Advertising - Small

Amsterdam, Netherlands

Volterra uses Awario for social media monitoring and competitor research. They track share of voice and brand mentions for clients... in software and financial services. Awario helps them refine alerts to reduce noise and deliver clear reports. Insights from Awario showed how branded content increased competitor discussions. Volterra also uses Awario to find new audiences at events and export them for targeted campaigns.

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Your Social Team - Marketing And Advertising - Small

USA

Your Social Team used Canva templates for Instagram Reels to boost engagement on testimonial posts. They created 24 customizable Reel... Testimonial designs, including GIFs, to share client feedback more effectively. The templates were based on their own ads and sales posts that drove the most sales and engagement. This approach helped them quickly make Reels and maximize the reach of social proof on Instagram. The solution made it easier to post testimonials and attract more attention.

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Green Wall Scapes - Marketing And Advertising - Small

USA

Green Wall Scapes used Sendible to manage social media for national commercial projects. The platform helped them scale their marketing... efforts. Sendible enabled better collaboration and content management. As a result, Green Wall Scapes handled more projects efficiently. They improved their reach and project delivery with Sendible.

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DIGITAL IVAN - Marketing And Advertising - Small

RecurPost helped DIGITAL IVAN boost engagement consistency by 40%. Ivan Jimenez used recurring content queues and analytics to keep posts... visible and drive steady growth. The platform resurfaced proven content, increasing reach per post by 3–5 times. Automation allowed Ivan to maintain a strong online presence even during busy periods. This led to more brand audits, sales, and collaborations for his ventures.

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Wobuzz - Marketing And Advertising - Small

Warsaw, Poland

Postfity helps Wobuzz, a social media agency led by Monika Czaplicka, save time by scheduling posts for clients across Facebook, Instagram, and Twitter. Monika uses Postfity... to manage multiple accounts without switching platforms. The simple interface and automation features make daily work easier. Wobuzz relies on Postfity to streamline social media management for its clients. This boosts efficiency and supports better brand image management.

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famille - Marketing And Advertising - Small

London, UK

Mentionlytics helped famille, a UK agency, launch Community Listening to map public sentiment for housing projects. The agency used Mentionlytics... to track conversations across multiple channels and uncover quiet, curious community voices. This approach let famille shape communication strategies based on real community needs, not just loud opposition. The result was more objective, evidence-based recommendations for clients, helping them respond to concerns before they escalate.

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Purple Strategies - Marketing And Advertising - Medium

Alexandria, USA

Purple Strategies uses Quid to quickly analyze large data sets. The team finds insights faster and tailors solutions for each... client. Directors Sedale McCall and Kiana Hurley say Quid helps them prepare for election cycles. The platform supports custom research and deep analysis. Purple Strategies values speed and flexibility in delivering client insights.

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The Loop Marketing - Marketing And Advertising - Small

Chicago, USA

The Loop Marketing used Kontentino to speed up client approval times by 50%. Before Kontentino, they relied on email for... multi-level approvals, which was slow and complicated. With Kontentino, the agency now manages client feedback and approvals in one place. The live post preview feature helps clients see content layouts easily. This change made their work faster and improved client satisfaction.

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Convosphere - Marketing And Advertising - Small

London, UK

Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote... CBD products online. Convosphere used Audiense to filter influencers by interest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.

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MRM//McCann Singapore - Marketing And Advertising

Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.

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Timely Ltd. - Marketing And Advertising - Large

Statusbrew helped Timely Ltd. , a large social media marketing agency in Japan, manage over 10 social profiles per client...from one dashboard. Timely used Statusbrew's user-friendly interface and analytics to cut training costs and show ROI to clients. The platform's visual reports made it easy for Timely to prove results. Timely's six managers handled all content publishing and analytics efficiently. The Content Pool UI improved collaboration with clients for new social posts.

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CLASS Digital Marketing - Marketing And Advertising

RiteKit tools help CLASS Digital Marketing boost social ROI in real estate marketing. They use RiteForge, RiteBoost, and Rite.ly to... manage social media for investment properties in Australia. Auto hashtags and link shortening save time. Rite.ly CTAs drive leads by sending people to landing pages. They see up to an 8% click-through rate on some campaigns.

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Kremsa Digital - Marketing And Advertising

Boosterberg helped Kremsa Digital automate post boosting on Meta, cutting manual effort and human costs by 87%. In a three-year... campaign for an automotive importer, Kremsa achieved over 25 million impressions and created nearly 2,000 ads automatically. For a six-month campaign in the tricycles and motorcycles segment, they reached up to 3 million impressions with 115 ads, reducing manual work by 85%. Kremsa now saves 30–40 hours each month, focusing more on strategy and performance. Boosterberg delivers efficient, scalable results for marketing agencies.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Apparel And Fashion

 

Findlay Hats - Apparel & Fashion - Small

Portland, USA

Findlay Hats uses Publer to manage their social media presence. They reach millions of people on Instagram, TikTok, and Facebook.... Publer helps them stay consistent with posting. The tool supports their community growth. Findlay Hats relies on Publer to organize and schedule content across platforms.

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Bloomers Intimates - Apparel & Fashion - Small

New York, USA

Billo helped Bloomers Intimates boost revenue by 400% year-over-year. The lingerie brand used Billo to quickly create engaging video ads... for Meta and TikTok. With Billo, their return on ad spend doubled and cost per acquisition dropped by up to six times. The brand sold out a new product launch in one month using only Billo ads. Billo made it easy to find creators and produce high-quality user-generated content.

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Fred Perry - Apparel & Fashion - Medium

London, UK

Fred Perry used the Meltwater Media Intelligence Platform to manage social media across Southeast Asia. The small marketing team handled... up to 10 channels in multiple languages. Meltwater helped them centralize all accounts and plan content more easily. Fan engagement rose by 54% in Malaysia and 64% in Indonesia. The tool saved the team time and improved campaign management.

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Fred Perry - Apparel & Fashion - Medium

London, UK

Fred Perry used the Meltwater Media Intelligence Platform to manage social media across Southeast Asia. The small marketing team handled... up to 10 channels in multiple languages. Meltwater helped them centralize all accounts and plan content more easily. Fan engagement rose by 54% in Malaysia and 64% in Indonesia. The tool saved the team time and improved campaign management.

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Fred Perry - Apparel & Fashion - Medium

London, UK

Fred Perry used the Meltwater Media Intelligence Platform to manage social media across Southeast Asia. The small marketing team handled... up to 10 channels in multiple languages. Meltwater helped them centralize all accounts and plan content more easily. Fan engagement rose by 54% in Malaysia and 64% in Indonesia. The tool saved the team time and improved campaign management.

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Petit Bateau - Apparel & Fashion - Large

Troyes, France

Petit Bateau used Fastory to launch a mobile-first marketing campaign. They wanted to improve engagement and drive web-to-store results. Fastory's... platform let them create interactive contests and use a chatbot to qualify leads. The campaign achieved an 86% engagement rate. The bot doubled the number of opt-ins compared to traditional campaigns.

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Grace Loves Lace - Apparel & Fashion - Medium

Gold Coast, Australia

EmbedSocial helped Grace Loves Lace show real-time Google reviews on all their websites. The team used one dashboard to display... live feedback for every boutique and region. 70% of boutiques saw more clicks on the 'Book Appointment' button. Some locations had up to 87% more booking clicks. The solution needed almost no ongoing management. Brides felt more confident booking after seeing real stories from other brides.

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Safari Sun - Apparel & Fashion - Small

USA

Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.

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Safari Sun - Apparel & Fashion - Small

USA

Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.

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Safari Sun - Apparel & Fashion - Small

USA

Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.

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CLUSE - Apparel & Fashion - Medium

Flowbox helped CLUSE collect over 19,000 user-generated photos and videos from social media. CLUSE integrated this content into their online... store using Flowbox. This led to a 19% increase in conversion rate. The platform made it easy to showcase real customer experiences. CLUSE used hashtags to gather authentic content and boost engagement. Flowbox enabled CLUSE to honor their customers and improve the shopping journey.

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PUMA - Apparel & Fashion

inBeat used its ad mockup generator and influencer network to help PUMA run a sequential storytelling ad campaign. The campaign used... three Instagram Stories and a Reel to guide viewers from awareness to action. The first story introduced an exclusive discount, the second showed a barcode for in-store use, and the third created urgency about the offer ending. The final Reel summarized the offer and store locations to drive conversions. This approach helped PUMA engage users and push them to act.

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TOUS - Apparel & Fashion - Large

Cool Tabs powered TOUS's international Valentine's Day campaign across Facebook and physical stores. The campaign reached over 13,000 participants in... Spain, Portugal, Mexico, and the USA. Fans followed clues on Facebook to win exclusive jewelry, while in-store buyers entered codes for instant prizes. TOUS saw high engagement and waiting lists for the special jewel. The brand credits Cool Tabs for easy campaign management and strong customer support.

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Frankies Bikinis - Apparel & Fashion - Medium

Foursixty helped Frankies Bikinis turn Instagram and user generated content into shoppable galleries. The setup took just 4 hours. Frankies... used Foursixty to create home page, product page, and full page Instagram galleries. These features drove 23% of total online revenue and 19% of orders. Foursixty made it easy for Frankies to engage their 1.4M Instagram followers and boost sales.

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The Social Media Marketing Blueprint for Better Selection Decisions in Information Technology And Services

IDT (National Retail Solutions) - Information Technology And Services - Large

Newark, USA

Zoho CRM helped IDT and its subsidiary NRS unify sales, operations, and customer service for over 35,000 convenience stores. NRS replaced manual... spreadsheets and a failed Salesforce rollout with Zoho CRM, enabling automation, integrations, and streamlined workflows. The platform scaled from a few users to over 1,000, supporting rapid business growth and improved customer satisfaction. Integrations with telephony, shipping, and analytics tools further enhanced efficiency. Customer service, distributor management, and referral programs all run through Zoho CRM, driving better results across the business.

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Turbonomic - Information Technology And Services - Large

Boston, USA

SocialHP helped Turbonomic onboard their entire workforce overnight. The company saw an 84% increase in employee adoption. Turbonomic reduced overall... costs by 63% with SocialHP. Employees shared more content in one week than in the entire previous year. The management team used SocialHP to boost sales and marketing reach through employee advocacy.

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IT professional and Automation Engineer - Information Technology And Services - Small

Feedalpha helped an IT professional manage multiple social media accounts. The automation feature let them schedule posts across platforms, saving... time and effort. They used analytics to find the best times to post and improve engagement. Content recommendations made it easier to share relevant posts. The unified dashboard let them control Facebook, Twitter, Instagram, and LinkedIn in one place.

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Factorial - Information Technology And Services - Large

Barcelona, Spain

Oktopost helped Factorial grow its social reach by 5x using employee advocacy. Employees shared company content through their own profiles,... reaching 2 million people in just four months. The program started with 50 ambassadors and quickly scaled, with 307,000 impressions from about 700 posts. Oktopost’s platform made it easy to organize, personalize, and measure content. Factorial saw more job interest, better candidates, and stronger employer branding on LinkedIn.

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Zobaze - Information Technology And Services - Small

Hyderabad, India

Microsoft Clarity helped Zobaze increase onboarding flow completion rates by 27%. Zobaze used Clarity’s session recordings and heatmaps to find... UI bugs and user confusion in their app. They fixed issues with language-specific UI and improved in-app guides. These changes led to higher customer satisfaction and more conversions. Clarity gave Zobaze real-time insights into user behavior across devices and regions.

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HERE - Information Technology And Services - Large

Amsterdam, Netherlands

HERE used Pulsar’s social media research to understand why more men than women used their navigation app. The team analyzed... social media to find gender differences and customer needs. They combined these insights with focus groups. This helped HERE identify ways to make their product appeal to more women. Social media data guided their product development and innovation.

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1 Second Everyday - Information Technology And Services - Small

Brooklyn, USA

Mention helped 1 Second Everyday spot a surge in South Korean Instagram users. The team quickly translated ads to Korean,... targeting this new audience. Mention’s analytics revealed market trends they would have missed. Influencer scores let them find and engage top advocates fast. The app improved its marketing strategy using Mention’s insights.

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WilroffReitsma - Information Technology And Services - Medium

Amsterdam, Netherlands

WilroffReitsma wanted to keep up with new technology trends. They needed to move from traditional IT to cloud and SaaS.... Soworker B.V. helped them make technology simple and safe. WilroffReitsma now works more efficiently and communicates better. Their business can grow faster with these solutions.

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subterraneanwebZ - Information Technology And Services - Small

subterraneanwebZ used Elgg to build Post Wall, a social network platform. They created a Twitter-like experience with features like news... feed, user timeline, and social login. The solution included auto-crossposting, direct messages, and responsive design. They added crypto wallet login and web3 tools. Users praised the platform for its functionality and design.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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Social Media Marketing in Action in Entertainment

YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment monitor over 30 million monthly fan mentions in four languages. The company used Sprinklr to... track global fan conversations and identify new markets like Brazil. Real-time alerts let YG respond quickly to negative sentiment and protect its brand. The unified dashboard gave YG a clear view of fan engagement across 30+ digital channels. This data-driven approach supports YG's business model and global expansion.

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YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment monitor over 30 million monthly fan mentions in four languages. The company used Sprinklr to... track global fan conversations and identify new markets like Brazil. Real-time alerts let YG respond quickly to negative sentiment and protect its brand. The unified dashboard gave YG a clear view of fan engagement across 30+ digital channels. This data-driven approach supports YG's business model and global expansion.

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YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment monitor over 30 million monthly fan mentions in four languages. The company used Sprinklr to... track global fan conversations and identify new markets like Brazil. Real-time alerts let YG respond quickly to negative sentiment and protect its brand. The unified dashboard gave YG a clear view of fan engagement across 30+ digital channels. This data-driven approach supports YG's business model and global expansion.

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2 Blue - Entertainment - Small

Mumbai, India

2 Blue uses GetEvangelized to reach audiences with specific, relevant marketing content. The platform helps avoid spam and keeps messaging... focused on user behavior and lifestyle. 2 Blue values how GetEvangelized promotes positive content and maintains high standards. This approach makes social media communication more effective for creators.

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Chingari - Entertainment - Medium

Bangalore, India

Chingari used the Conviva measurement analytics pipeline to improve their streaming business. The platform gave Chingari deep analytics across their... enterprise. Continuous measurement helped Chingari optimize their service. This led to ongoing growth for their streaming platform. Chingari relied on Conviva to drive digital transformation and better user engagement.

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Atlas Obscura - Entertainment - Small

New York, USA

Atlas Obscura used OpenMoves to boost online sales for trips and courses. OpenMoves managed PPC campaigns on Google Ads and... Facebook/Instagram. Atlas Obscura saw a 70% year-over-year increase in ecommerce revenue in Q1 2022. Ecommerce conversion rates doubled, and user engagement from Google Ads improved by 100%. Over 20 million users were reached profitably on Facebook and Instagram.

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MPL - Entertainment - Large

Bangalore, India

MPL used Viral Pitch for influencer marketing. The campaign focused on brand promotion through social media. Viral Pitch managed content... strategy and video production. The agency also handled end-to-end campaign management. MPL aimed to boost brand awareness and engagement. The case highlights strategies for successful influencer campaigns.

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Sky - Entertainment - Very Large

Khoros helped Sky handle a 500% spike in community posts during the COVID-19 pandemic. Sky used Khoros to build community... messaging, letting advisors address complex account-based queries. Engagement on Sky’s community more than doubled from 2019 to 2020, with new discussions up 128%, new answers up 119%, and badges up 617%. Customers who viewed answered content were 21% less likely to call, saving Sky over $150k per year. Sky’s community transfer rate was about one-third that of other digital properties.

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Sky - Entertainment - Very Large

Khoros helped Sky handle a 500% spike in community posts during the COVID-19 pandemic. Sky used Khoros to build community... messaging, letting advisors address complex account-based queries. Engagement on Sky’s community more than doubled from 2019 to 2020, with new discussions up 128%, new answers up 119%, and badges up 617%. Customers who viewed answered content were 21% less likely to call, saving Sky over $150k per year. Sky’s community transfer rate was about one-third that of other digital properties.

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Rhythm & Vines - Entertainment

Mish Guru helped Rhythm & Vines boost engagement at their summer music festival using Snapchat. They created a paid geofilter... for attendees and collected user generated content with Mish Guru. The campaign got over 1 million geofilter views, 21,767 opens, and 14,130 uses. Rhythm & Vines received more than 2,000 pieces of user content. The mix of paid and organic stories drove high brand visibility and user action.

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LOCKN’ Festival - Entertainment

Flye used social insights to help LOCKN’ Festival improve their marketing. They analyzed online audiences to find out what fans... like and where they spend time. The team identified key platforms, venues, brands, and artists that fans follow. The project finished in days and needed no extra software or hardware. LOCKN’ Festival made better marketing decisions, increased ticket sales, and learned more about their audience. The sponsorship team found new brand partners for the next festival.

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Recent adoption and success with Social Media Marketing software in Consumer Goods

 

Yepoda - Consumer Goods - Small

Berlin, Germany

Storyclash helps Yepoda find and track influencers who match their brand. Yepoda uses Storyclash to analyze Instagram content over time.... This lets them pick influencers who fit their values. The tool also helps them monitor influencer activities and discover new trends. Yepoda relies on Storyclash for influencer marketing and market research.

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Bondi Sands - Consumer Goods - Medium

Melbourne, Australia

Dash Social helped Bondi Sands boost TikTok video views by 5x and shares by 8x. Instagram engagement rate grew 4x.... The team used Dash Social to centralize campaign planning and reporting. They tested content quickly, optimized posts, and used creator partnerships to drive results. Community feedback and UGC powered new campaigns and product launches.

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A leading luxury watch manufacturer - Consumer Goods

listening247 helped a leading luxury watch manufacturer find 513,000 potential customer leads. The brand used social listening to analyze over... 41,794 posts, refining them to 4,423 relevant commercial interactions. This gave the company new insights into market trends and consumer views. The brand improved its image as elegant and good value. Direct engagement with leads boosted conversion chances and customer relationships.

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Leading CPG (energy drink brand) - Consumer Goods - Very Large

GasBuddy and Foursquare helped a leading CPG energy drink brand boost awareness for a key SKU. The brand used a... BOGO offer to drive store visits and partnered with Foursquare for location-based measurement. The campaign reached 1.76 million consumers and achieved a 29% behavioral visit lift. It generated 306,000 visits at a cost of $0.24 per store visit. This shows strong results in retail marketing and location data analytics.

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Moon Magic - Consumer Goods - Medium

HypeAuditor helped Moon Magic automate influencer vetting, cutting analysis time in half. The e-commerce jewelry brand used influencer discovery, outreach,... and campaign management tools. This let them quickly find authentic influencers and create detailed reports. The marketing team boosted productivity and expanded to new brand ventures. All influencer data is now easy to access and share, streamlining their influencer marketing.

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PeeBuddy - Consumer Goods

PeeBuddy used social media monitoring and social listening to improve their brand. The portable female urination device brand wanted to... make it easier for women to use public restrooms. They used analytics and influencer discovery to track feedback and mentions. This helped PeeBuddy understand customer needs and improve marketing. Social media intelligence tools supported their growth in the consumer goods market.

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Artsana Group - Consumer Goods

Roialty OneCustomer helps Artsana Group profile customers using social data. The platform integrates with their digital presence. It uses micro-segmentation... to improve customer experience. Artsana Group enriches CRM with social insights. They deliver more relevant content and offers. The solution supports better marketing and loyalty.

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Kohler - Consumer Goods - Large

Tidal Labs helped Kohler boost purchase intent with the Home Ideas content hub. The platform's CMS/CRM made it easy for... Kohler to manage content. Visitors from Kohler Home Ideas were twice as likely to show purchase intent and search for where to buy. The campaign won OMMA and Digiday awards for best integrated content and digital content integration. Kohler aligned visually-rich content with their market-leading products.

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Brümate - Consumer Goods - Medium

Socioh's Smart Switch helped Brümate boost Black Friday sales with dynamic Facebook ads. Brümate used branded catalog templates and scheduled... daily design changes for BFCM. The rotating visuals and offers kept shoppers engaged and reduced creative fatigue. The team scheduled all ad changes in advance, saving time and effort. Socioh enabled Brümate to showcase their brand identity and increase engagement during peak promotions.

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Social Media Marketing in Action in Other Industries

 

香港航空 (Hong Kong Airlines) - Airlines - Large

Hong Kong, Hong Kong

Talkwalker helped Hong Kong Airlines turn a social media crisis into a PR win. The airline faced backlash over ticket... pricing errors. Using real-time social listening, they monitored negative comments and responded within hours. Engagement increased by 4,900% after their quick action. The case compares their response to British Airways' handling of a similar issue.

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VIZ Media - Media & Entertainment - Medium

San Francisco, USA

VIZ Media used Emplifi to launch a "Fan Zone" gallery for user-generated content. Fans uploaded photos of manga collections and... cosplay, boosting engagement. The gallery achieved a 27.55% engagement rate. In eight months, VIZ Media collected 50,000 pieces of UGC with Emplifi's permissions tool. The platform made content collection easy and reduced staff workload.

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Bellevue Gold Limited - Mining - Small

Perth, Australia

Reconcilor and LiveMine were implemented at Bellevue Gold Limited to improve mining data management. The company faced challenges with multiple... data sources and tracking mine compliance. Reconcilor streamlined reconciliation and enabled routine data validation. LiveMine provided real-time data collection and improved operational productivity. The integration led to better stockpile management and higher data accuracy across mining operations.

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Todd Pinckney - Photography - Small

USA

Kicksta helped Todd Pinckney, a professional photographer, grow his Instagram following. He now gets 12 high-quality leads from Instagram each... month. Kicksta targets followers from similar pages, bringing real, engaged users. Todd books about 25 weddings a year, with 90% of his income from weddings. Using Kicksta, he unlocked Instagram features and increased his brand's legitimacy.

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Opulence Global - Luxury Goods

Opulence Global used the Retortal platform to help thousands of luxury goods sellers. The platform launched in 2023. Sellers gained... access to new digital assets. This helped them grow their business around the world. The case highlights the impact of digital tools for global business expansion.

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Eikonikos

BirdSeed Video Showcase helped Eikonikos increase their leads by 4 times. The tool fits well into their workflow and is... easy to enable or disable as needed. Eikonikos used BirdSeed to connect with website visitors and improve engagement. The flexibility of BirdSeed allowed them to use only the tools they needed. Leonard Wolff, a developer at Eikonikos, shared this result.

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Creative Biolabs - Biotechnology

Creative Biolabs uses an advanced electrophysiology platform to improve neuroscience research. The platform allows precise monitoring and stimulation of neuronal... activity. It helps with drug efficacy analysis and high-throughput drug screening. The calcium assay tool supports research on calcium signaling pathways. The system works with many sample types, including animal models and human cell lines. Advanced microfluidic techniques in the electrode chip platform help with cell capture and sorting.

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TiE

NewzSocial helped TiE boost attendance at TiECON. The case study details how TiE used NewzSocial's platform to promote their event.... The solution focused on amplifying event reach and engagement. Results included increased event participation. The story highlights the impact of social media marketing for events.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Retail

 

A global athletic brand (Fortune 500) - Retail - Very Large

Interactions IVA helped a global athletic brand save 7 million agent minutes in one year. The company automated 26% of... calls and achieved an 83% self-service success rate. The solution supports 28 countries and six languages, handling four major service lines. Customers now get seamless, personalized support while agents focus on complex needs. The brand delivers a unified customer experience worldwide.

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BrandAlley - Retail - Medium

Paris, France

BrandAlley used Eulerian Technologies’ analytics and tag management to improve its RTB display advertising. By integrating CRM data with Sociomantic... Labs’ dynamic creative solutions, BrandAlley matched four times more CRM profiles in real time. This led to a 4x increase in sales volume and doubled new customer acquisition year over year. The solution enabled precise segmentation and bid optimization for both new and existing customers. BrandAlley’s marketing team saw a significant boost in campaign ROI and data quality.

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Williams-Sonoma, Inc. - Retail - Large

San Francisco, USA

Williams-Sonoma, Inc. used Salesforce Data Cloud, AI, and Marketing Cloud to personalize engagement for millions of customers across nine brands.... The company implemented Salesforce in just 7.5 months, much faster than the typical 12–18 months. This led to 21 million new email subscribers and thousands of employee hours saved each year. Teams now automate workflows, centralize data, and deliver targeted messages using AI and CRM tools. Williams-Sonoma, Inc. also improved B2B sales and customer support with integrated Salesforce solutions.

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Home Stitchery Decor - Retail - Small

Calgary, Canada

Tailwind Ads helped Home Stitchery Decor boost monthly website traffic from 255 to 1,500 views. The business used Tailwind’s AI... ad technology to automate ad creation and optimize campaigns. This led to more visitors and higher engagement on their Shopify store. The owner received expert support and actionable site improvement tips. Some of the new traffic converted into sales, supporting business growth.

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Metcash - Retail - Large

Sydney, Australia

PromoRepublic helped Metcash improve local marketing for over 400 independent retailers. Metcash faced challenges with fragmented digital visibility across its... IGA, IGA Local Grocer, IGA Plus Liquor, and Supa Valu brands. PromoRepublic enabled tailored local activation on Facebook, Instagram, and Google. This solution kept every store visible and active online. The partnership focused on the Food & Grocery and Liquor divisions.

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A major U.S. retailer - Retail - Very Large

USA

Dataminr for Cyber Defense helped a major U. S. retailer with over 94,000 employees overhaul its security operations. The retailer...faced slow investigations and analyst fatigue due to fragmented, manual workflows. By unifying threat intelligence and automating tasks, Dataminr reduced false positives by 25%. Incident response became faster and investigations more effective. Analyst workload dropped, and security tools delivered better results with enriched intelligence.

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Otto Group - Retail

bc. lab monitor gives Otto Group daily morning briefings on trends and topics from online media and social networks. The...retail giant uses these updates to guide content strategies and communication campaigns. The solution tracks over 50 brands, analyzing sentiment and summarizing key posts by 10 a.m. each day. Otto Group can spot trends and crises faster and make quick decisions for all its brands. The tool supports dynamic media monitoring and crisis detection.

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Pepco Romania - Retail - Large

Sotrender helps Pepco Romania organize and analyze social media data. The team uses Sotrender for reporting, analytics, and tracking key... metrics like top posts and fan base growth. They save time by having all social media insights in one place. Monthly reports help improve content and campaign strategies. Competitor analysis features support better planning and benchmarking.

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Social Media Marketing in Action in Food And Beverages

 

Wildgrain - Food & Beverages - Small

Boston, USA

BrandBastion helped Wildgrain boost engagement by 84% on Facebook and Instagram. Wildgrain saved 126 hours each month by automating social... media moderation and replies. The team used BrandBastion’s smart inbox to manage all comments and messages in one place. Real-time sentiment analysis guided product launches and marketing. BrandBastion’s 24/7 moderation kept Wildgrain’s online community safe and positive.

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A popular alcoholic beverage brand - Food & Beverages - Large

StatSocial helped a leading alcohol brand measure the real sales impact of influencer and paid social campaigns. The brand used... StatSocial to match campaign exposure to in-store purchase data across 9.2 million households. The campaign generated $2.5 million in incremental revenue and achieved a 3.7x return on ad spend. Influencer content drove a 28% lift in new customer acquisition and a 6.6% increase in purchase frequency. Paid social extended reach, while influencer marketing delivered higher per-household impact.

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Maruchan - Food & Beverages - Large

Irvine, USA

Later helped Maruchan launch Saucy Noods to Gen Z on TikTok. The campaign tripled projected reach and achieved 6x the... typical engagement rate. Later sourced creators who matched Gen Z's style, focusing on foodies, dorm chefs, and comedians. A spontaneous "Roomies Collab" video went viral, adding millions of views. Paid media amplified organic success, doubling impressions and video views benchmarks while cutting CPM in half.

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Kraft Heinz - Food & Beverages - Very Large

Chicago, USA

Kraft Heinz saw its stock price fall by 27% after failing to meet consumer demand for healthier snacks. The company reported... a $10.2 billion loss in 2018. Analysts linked these results to Kraft Heinz not adapting to new healthy snacking trends. Radarr analyzed social media, Google search, and business data to uncover these insights. The case highlights the importance of tracking consumer trends in the food industry.

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Diageo - Food & Beverages - Very Large

Miappi helped Diageo boost engagement on Malts. com by integrating a social wall with content from Facebook, Twitter, and YouTube....Diageo wanted to see if social media could increase user engagement and e-commerce basket size. After using Miappi, dwell time on the site increased by 225%. The click-through rate on social posts was 2.3 times higher than industry online ads. Miappi turned Malts.com into a key driver for conversions and improved digital ROI.

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LoveRaw - Food & Beverages

Minter. io helped LoveRaw improve their Instagram stories highlights. LoveRaw used branded recipes, career posts, behind the scenes content, Q&A,...and wallpapers to engage followers. The highlights used strong branding, swipe up links, and creative visuals. This made it easier for customers to find information and connect with the brand. LoveRaw built trust and encouraged sales through these Instagram features.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Education

Universidad de Vermont - Education - Large

Burlington, USA

Iconosquare helped the Universidad de Vermont grow its Instagram followers from 15,000 to over 40,000, a 150% increase. The university uses... Iconosquare to track engagement and plan content for students and alumni. User-generated content is collected via Instagram messages to boost authenticity. During a campaign, engagement rate reached 13% and messages increased by 80%. Over half of new students used Instagram to learn about the university.

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Barry Greene - Education - Small

Buffer helps Barry Greene, a jazz guitar professor, share daily music lessons across Facebook, Instagram, TikTok, and YouTube. He saves time... by uploading content once and letting Buffer post to all platforms. Buffer's hashtag manager and scheduling features let Barry plan up to six days of content in advance. This workflow gives him more time to teach and create music. Buffer keeps his social media process simple and consistent.

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Ironclad Trucking Academy - Education - Small

Practina AI helped Ironclad Trucking Academy double website conversions in three months. The academy reduced bounce rate from 65% to... 40% and cut cost-per-lead from $100 to $60. Social media engagement grew by 75%, and enrollments rose 35% after launching multilingual ads and review widgets. Practina's digital marketing tools improved lead generation, brand trust, and student diversity.

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Fontana Unified School District - Education - Large

Jatheon helped Fontana Unified School District fix slow and glitchy email archiving. The old system made it hard to find... emails and took days to search. Jatheon made the switch easy with strong support and clear steps. The new platform is faster and easier to use. Staff can now handle requests quickly and restore emails with better search tools.

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Fontana Unified School District - Education - Large

Jatheon helped Fontana Unified School District fix slow and glitchy email archiving. The old system made it hard to find... emails and took days to search. Jatheon made the switch easy with strong support and clear steps. The new platform is faster and easier to use. Staff can now handle requests quickly and restore emails with better search tools.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Professional Training And Coaching

 

Amplio Coaching - Professional Training & Coaching - Small

Missinglettr helped Amplio Coaching save at least five hours each month on social media marketing. Helene, the co-founder and CMO,... used Missinglettr to automate content campaigns for blog posts and videos. Between January and March, Amplio Coaching saw a 42% increase in new users. The platform made it easy to share relevant content and engage their millennial audience. Helene recommends using Curate to match content to the right categories and boost engagement.

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True Life Purpose Now - Professional Training & Coaching - Small

USA

ContentStudio helped True Life Purpose Now save $500–$1,000 each month by automating social media tasks. The team increased efficiency by... over 50% and kept a steady posting schedule. They used unified calendars, bulk scheduling, and a social inbox to manage all accounts. Website traffic went up, and their reach and follower count grew by 25%. ContentStudio made it easy to track performance and engage with their audience.

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Christian Coaching Network (CCN) - Professional Training & Coaching - Small

phpFox helped Christian Coaching Network (CCN) launch a digital community for faith-based coaching. Oliver Ranft needed an affordable, user-friendly platform... to connect members and manage coaching groups. phpFox provided built-in features, easy navigation, and customization without coding. CCN grew quickly, reaching over 3,118 posts and 28,214 comments. Members found the platform easy to use and highly engaging.

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Katie Seaman - Professional Training & Coaching - Small

Day One helps Katie Seaman, a mindfulness coach, support her well-being and growth. She uses the app daily for journaling... and self-reflection. The app lets her process emotions and log important moments. Katie finds it easy to stay present and connected to her values. Day One is a trusted tool in her personal and professional journey.

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Andrew Low - Professional Training & Coaching - Small

Pictory helped Andrew Low, a business coach, boost his social engagement and reach. He used Pictory's AI video generator to... turn text into engaging videos for social media. This made his content more dynamic and easy to share. As a result, Andrew saw improved engagement with his audience. Pictory's features helped him save time and create professional videos quickly.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Financial Services

 

Swiss Life Select Austria - Financial Services - Large

Vienna, Austria

Swiss Life Select Austria used Swat. io to manage social media planning and community management. The team needed a tool...to handle multiple locations and scale their content. Swat.io helped them plan posts in advance and reschedule easily. The platform made collaboration simple with internal notes and a central calendar. Community management improved with a shared inbox and clear workflows. All social media tasks are now managed in one place.

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Johnson Financial Group - Financial Services - Large

Milwaukee, USA

Johnson Financial Group used Hootsuite to unify and scale their social media strategy. With Hootsuite Enterprise, Advanced Analytics, and Amplify,... they managed content, ensured compliance, and empowered advisors to share approved posts. Their campaigns achieved 1.6 million impressions, a 5.26% engagement rate, and a 28% year-over-year increase in impressions. The team coordinated content across channels and used analytics to prove business impact. Advisors gained new reach, especially on Instagram, using the mobile app.

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Dojo - Financial Services - Medium

London, UK

Dojo used Calabrio via Route101 to modernize its contact centre and workforce management. The new system improved efficiency by 25%... and saved £60,000 per year. Dojo reduced manual work and boosted forecasting and scheduling with advanced analytics. The solution cut attrition by 20% and improved customer response times to 10 seconds. Dojo now answers 99% of customer queries quickly and efficiently.

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Bloomberg L.P. - Financial Services - Very Large

New York, USA

Bloomberg L. P. needed a better way to visualize financial timeseries and discrete events for investment decisions. Their old method...could not handle many event types and caused clutter. They designed a new scalable visualization that organizes large volumes of event data on a single screen. This solution helps users quickly see links between events and price changes. It supports fast, real-time updates and fits into Bloomberg's high-speed workflow.

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A multi-national investment and insurance company - Financial Services - Very Large

inQuba Journey Orchestration with WhatsApp helped a multi-national investment and insurance company boost client engagement and portal registration. The company used... personalized WhatsApp dialogues and nudges to guide clients through onboarding. Verified WhatsApp messages increased trust and response rates. The solution achieved message read rates as high as 90% and engagement rates above 40%. This approach improved customer engagement and drove higher conversion.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Consumer Electronics

 

Signify - Consumer Electronics - Very Large

Eindhoven, Netherlands

Lately’s AI-powered social content platform helped Signify double their social media metrics. Signify reduced social copy creation time by 85%... and cut copywriting costs by more than half. The platform automated content creation and scheduling, boosting engagement by over 110%. Average reach per post grew by more than 150%. Signify maintained a consistent brand voice across global markets, strengthening their online presence.

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vivo - Consumer Electronics - Very Large

Dongguan, China

Locobuzz helped vivo, a leading smartphone brand, use real-time consumer intelligence to improve product-market fit. vivo used structured social listening... and perception tracking to turn digital chatter into actionable insights. This unified marketing, product, and support teams around real consumer feedback. The approach reduced negative mentions and improved feature positioning. vivo strengthened its product fit across over 120,000 stores in India.

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Ricoh Canada - Consumer Electronics - Very Large

Toronto, Canada

Ricoh Canada used GaggleAMP to boost its social media reach. In a three-month pilot, nine sales reps achieved a reach... of 534,000 people. After expanding the program, Ricoh Canada’s social reach grew to 2.6 million in six months. Employees found the platform easy to use and liked having control over shared content. The company saw higher engagement and steady growth in followers and impressions.

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AeroCool - Consumer Electronics

AeroCool wanted to move from B2B to B2C and connect directly with customers. They found it hard to find the... right influencers using old methods, which took a lot of time and money. With YouScan, they quickly found new influencers using filters and deep history features. They built a list of UK-based YouTubers in just a few hours and got a 100% response rate. Six months later, they still work with 80% of those influencers. YouScan made managing influencer relationships much easier and saved them time.

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Social Media Marketing in Action in Internet

 

Yenibiris.com - Internet - Medium

Istanbul, Turkey

Yenibiris. com used RADAAR to improve its social media management. The team saved 80% of their time by automating content...scheduling and publishing. They used features like the Special Days Calendar and Best Time to Post to boost engagement. The Social Media Inbox helped them manage all messages in one place. Quick Replies and translation tools made responding faster and easier. RADAAR's task manager improved teamwork and reduced errors.

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Rakuten Viber - Internet - Large

Tokyo, Japan

Planable helped Rakuten Viber streamline social media collaboration for its global teams. Before Planable, Viber's marketing teams struggled with scattered... workflows, email approvals, and content mistakes. With Planable, all teams now coordinate, review, and publish content in one place. This reduced errors, improved brand consistency, and saved time. Local teams can propose and target content, while global teams maintain oversight. Planable's platform brought peace of mind and efficiency to Viber's social media operations.

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Post Planner - Internet - Small

Austin, USA

Post Planner used its own app to grow a Facebook page about rock climbing from zero to 147,000 followers in just over a year. The founder started... by building a passionate online community before launching a business. He used Post Planner to find, organize, and schedule high-quality visual content. Facebook ads targeted fans of famous climbers and magazines, helping acquire 125 new fans per day at $0.08 each. Consistent posting and precise ad targeting drove rapid audience growth and engagement.

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Unistyle株式会社 - Internet

SocialDog helped Unistyle株式会社 improve their Twitter (X) marketing. Unistyle wanted to increase website visits from social channels and reduce reliance... on SEO. They used SocialDog to manage multiple accounts, monitor keywords, and automate follow management. This made their Twitter operations faster and more efficient. As a result, sessions from social media increased, and Unistyle saw clear business impact from their social efforts.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Non Profit Organization Management

 

CliniClowns - Non Profit Organization Management - Small

Amersfoort, Netherlands

CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.

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WWF - Non Profit Organization Management - Large

Gland, Switzerland

WWF used Coosto to improve its content strategy and boost social media engagement. The marketing team needed a user-friendly tool... to analyze data and reach a wider audience. Coosto's dashboards and reports helped WWF create impactful posts and respond quickly to online conversations. Engagement on platform X rose by 147.5%, and TikTok engagement jumped by 811%. TikTok impressions increased by 1478%. Coosto also helped WWF optimize post timing for greater reach.

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World Wildlife Fund (WWF) - Non Profit Organization Management - Large

Keyhole's social media analytics tools help World Wildlife Fund (WWF) track and analyze social media campaigns. WWF uses Keyhole to... monitor brand mentions and measure engagement. The analytics help WWF understand the impact of digital initiatives. This lets them optimize content strategies and boost audience engagement. Keyhole supports WWF in improving their social media performance.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Media Production

 

Highsnobiety - Media Production - Medium

Berlin, Germany

Highsnobiety used Echobox to improve Facebook post performance. The team saw a 43% increase in Facebook clicks. They also grew... Facebook-driven traffic by 59%. Echobox helped them save 10 hours per week on social media publishing. The A/B testing feature gave them new audience insights. Highsnobiety found Echobox easy to use and a big time-saver.

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Transition Productions - Media Production - Small

USA

Transition Productions used Tagboard and Grabyo to livestream the 24th Annual PHXAM skateboarding event. They created a vertical video stream... from a single 16:9 broadcast feed using AI-powered tracking and real-time graphics. The vertical TikTok livestream reached three times more viewers than the horizontal YouTube stream. The team delivered live graphics and audience engagement directly to social platforms. This approach set a new standard for live sports broadcasting and reduced production complexity.

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Clique Brands - Media Production - Medium

Los Angeles, USA

Naytev helped Clique Brands improve social media campaign results. Clique Brands used Naytev to test creative content on Facebook and... Instagram. They saw a 63% higher clickthrough rate and a 79% increase in conversion rate. Engagement rate doubled, and campaign costs dropped by up to 57%. Naytev gave Clique Brands insights to package content better for social distribution.

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Recent adoption and success with Social Media Marketing software in Telecommunications

A regional telecom provider - Telecommunications - Large

Enabled Consumer Intelligence solution by Synthesio helped a regional telecom provider monitor brand perception and customer sentiment in real time. The provider used... over 50 dashboards to track online conversations and feedback across multiple languages. This approach gave them detailed competitive intelligence and early warnings for potential crises. Insights from the program shaped messaging strategies and allowed faster response to market changes. C-suite leaders now get daily, actionable reports to guide decisions.

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Mobile Vikings - Telecommunications - Medium

Wroclaw, Poland

SentiOne helped Mobile Vikings grow their reach by 300% and increase sales by 70%. Mobile Vikings needed to measure marketing... effectiveness and brand reach without using traditional mass media. SentiOne provided tools for social listening, campaign analysis, and real-time monitoring. The team used the 4dx methodology to focus on organic reach as their main goal. With SentiOne, Mobile Vikings tracked results and adjusted actions quickly, leading to strong, stable growth.

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T-Mobile Netherlands - Telecommunications - Large

The Hague, Netherlands

Resolver’s risk intelligence software helped T-Mobile Netherlands achieve six months incident-free at their retail locations. The company faced rising organized... retail crime, with threats to staff, customers, and inventory. Resolver enabled real-time incident tracking, root cause analysis, and trend reporting. T-Mobile centralized incident data, improved security protocols, and acted quickly to prevent theft. The result was reduced shrinkage and greater safety for both employees and customers.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Manufacturing

 

Schott AG - Manufacturing - Very Large

Mainz, Germany

Facelift helped Schott AG manage its global social media presence. Schott used Facelift to centralize operations and keep brand messaging... consistent. The platform made it easier for teams to work together and track engagement. With Facelift Data Studio, Schott gained deep analytics and competitor insights. Schott saw cost savings, better efficiency, and higher engagement rates. The company improved brand perception and internal communication.

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MSI (Micro-Star International) - Manufacturing - Large

Taipei, Taiwan

MSI used quintly to track and analyze social media marketing across 120 countries. They managed over 200 profiles and needed... better analytics to measure campaign performance. With quintly, MSI saved 2 hours weekly and saw a 30% increase in conversion. The platform helped them benchmark against competitors and prove ROI. MSI valued quintly’s data quality, customization, and customer support.

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EODev (Energy Observer Developments) - Manufacturing - Small

Paris, France

EODev used the 3DEXPERIENCE platform to develop hydrogen fuel cell systems for maritime and off-grid power. The platform helped EODev... manage design, simulation, and certification for products like REXH2. EODev achieved Type Approval Certification for its hydrogen systems, enabling safe deployment on small vessels. Fast onboarding and real-time collaboration improved engineering speed. EODev now scales clean energy solutions for commercial and maritime use.

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Social Media Marketing in Action in Consumer Services

 

Global Answer 24/7 - Consumer Services - Small

USA

Fox TAS helped Global Answer 24/7 grow from 50 to 500 calls per day. The company replaced outdated systems with... a managed, scalable solution. This reduced operational burden and improved call handling. Global Answer 24/7 expanded into five international markets. The new system enabled accurate billing and faster response times. The company also launched First Point AI, a voice AI solution for businesses.

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Sarah Heriot (Support Worker Store and Swifty Matchy) - Consumer Services - Small

Australia

Hopper HQ helped Sarah Heriot, a solo entrepreneur, manage social media for two businesses. She used to spend hours manually... posting content across Instagram, Facebook, LinkedIn, and YouTube. Hopper HQ let her schedule posts in bulk and manage all accounts from one dashboard. She saved the cost of hiring a virtual assistant by automating her workflow. Sarah now keeps a consistent online presence and has more time to focus on her business and community.

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Too Good To Go - Consumer Services - Large

Copenhagen, Denmark

Too Good To Go used Sociality. io to manage social media across 20+ countries. The team needed a simpler tool...after outgrowing their old platform. Sociality.io made scheduling, approvals, and analytics easier for global teams. The onboarding was smooth and fast. Teams now track engagement and manage conversations more efficiently. Sociality.io helps Too Good To Go keep their social media consistent and collaborative worldwide.

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The Latest Social Media Marketing Deployments delivering value in Transportationtruckingrailroad

 

スイス連邦鉄道 (SBB) - Transportation/Trucking/Railroad - Very Large

Bern, Switzerland

Piano helped スイス連邦鉄道 (SBB) unify fragmented data across digital and physical touchpoints. SBB used Piano to track customer journeys on... websites, apps, and stations. This integration led to a 29% CAGR in digital sales from 2021 to 2024. Teams improved data literacy and now analyze customer behavior independently. SBB can now identify key customer needs and optimize digital services for travelers.

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Uber - Transportation/Trucking/Railroad - Very Large

San Francisco, USA

Uber used Brand24 to track social media conversations after launching its new app. In just weeks, online discussions about Uber... doubled, likes rose by 90%, and shares jumped 250%. Social listening helped Uber spot what users liked and what needed work. The company saw a 24% increase in social engagement, 11% more new users, and a 7% rise in average rides per user. Brand24's dashboard and support team made it easy for Uber to measure product strategy and social ROI.

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A global airline - Transportation/Trucking/Railroad - Very Large

Flashpoint helped a global airline protect its customers, employees, and brand from cyber and physical threats. The airline's Red Team... used Flashpoint to identify vulnerabilities and respond to risks faster. Flashpoint's threat intelligence and vulnerability management tools enabled the team to monitor threats, prioritize patching, and reduce manual work. Junior analysts could contribute more effectively. The airline improved its security posture and efficiency across multiple teams.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Hospital And Health Care

Elevance Health - Hospital & Health Care - Very Large

Indianapolis, USA

Qualtrics helped Elevance Health unify over 10 million member signals each year. The AI-powered platform created a real-time, 360-degree member... view. This let Elevance Health spot at-risk Medicare members quickly. They saved 3,700+ members from disenrolling and cut voluntary disenrollment by 50%. The solution improved 8 CAHPS measures and drove $19 million in Stars value.

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Philadelphia Zorg - Hospital & Health Care - Large

Amersfoort, Netherlands

Philadelphia Zorg used PostSpeaker to boost visibility for their services on LinkedIn. They activated 50 employees as promoters, sharing 2... to 3 posts per week per team. The tool made it easy for staff to participate, even if communication was not their main job. In one month, their posts reached a potential audience of 125,000. Many clicks on job vacancy posts were tracked, helping with recruitment.

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One You Love Homecare - Hospital & Health Care

SocialMadeSimple helped One You Love Homecare boost brand awareness and generate new customers using social media marketing. Five franchisees joined... a free 90-day pilot program. The team posted content three times a week and ran targeted lead generation ads on Facebook and Instagram. Franchisees used the SocialModo platform to manage campaigns and view analytics. The program delivered measurable results in customer leads and reach.

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The Social Media Marketing Blueprint for Better Selection Decisions in Real Estate

 

Il Mio Condominio - Real Estate - Small

Italy

Il Mio Condominio used Spidwit to manage its social media presence. The portal publishes two daily posts on Facebook using... Spidwit, keeping content fresh and engaging. This strategy helps attract daily requests for advice and builds professional relationships. Spidwit also indexes blog articles, increasing their reach. The tool saves time and helps the team connect with more potential clients online.

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Evernest - Real Estate - Medium

USA

Evernest used CoSchedule Marketing Suite to manage project requests. The team completed 75% more projects each month without adding staff.... Project timelines became 4 times faster. The new process improved communication and trust with stakeholders. Marketing’s value to leadership became more visible. The team eliminated unnecessary meetings and bottlenecks.

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The Latest Social Media Marketing Deployments delivering value in Government Administration

 

gematik - Government Administration - Medium

Berlin, Germany

Feedly Threat Intelligence helped gematik's Cyber Defense Center cut manual OSINT work by 70%. The team automated threat intelligence collection,... translation, and reporting. Ingestion time for threat intel reports dropped from up to 10 minutes to just 2 seconds. Daily and weekly briefings are now automated, freeing staff for strategic projects. The workflow is simple, reliable, and easy for any team member to manage.

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South Wales Police - Government Administration - Medium

Cardiff, UK

South Wales Police used Orlo to launch a creative Instagram campaign about coercive control. The campaign reached 1.6 million people... and had 3.4 million impressions. 56 people moved from the content to the reporting page, and 55 visited support organisations. Orlo’s features helped the team track engagement and schedule key comments. The campaign built trust and encouraged reporting of coercive control.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Banking

Webster First Federal Credit Union - Banking - Medium

Worcester, USA

Yext helped Webster First Federal Credit Union streamline operations and improve customer insights. The credit union managed scattered location data... and frequent updates with a small marketing team. Yext's platform centralized information, making branch updates and branding changes easier. Review management features enabled fast, relevant responses and deeper member trust. The team used search analytics to update website content and close information gaps for members.

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Eurocaja Rural - Banking - Medium

Toledo, Spain

Eurocaja Rural used Twitter's Trend-Takeover+ to raise awareness about financial exclusion in rural Spain. The campaign featured a video with... actor José Mota and the hashtag #EncuentraTuMotivo. In just 24 hours, the campaign reached over 10.9 million impressions and 1.36 million video views. The hashtag became the top trend in Spain on launch day. Eurocaja Rural increased brand awareness and sparked conversations about financial support in rural areas.

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Social Media Marketing in Action in Oil And Energy

 

Ultragaz - Oil & Energy - Large

São Paulo, Brazil

Buzzmonitor helped Ultragaz manage content for 700 franchisees on Facebook. Ultragaz needed to control posts and monitor engagement across many... distributor pages. Buzzmonitor enabled fast reporting, generating a performance report for all 700 pages in just 6 seconds. The platform allowed Ultragaz to track trends, monitor competitors, and control brand messaging. Ultragaz gained better insight into franchisee activity and improved crisis management.

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Shell - Oil & Energy - Very Large

London, UK

NewsWhip helped Shell, a multinational energy company, monitor live issues and understand the social media landscape. Shell used NewsWhip to... support internal stakeholders with media reports, digests, and alerts. The platform enabled Shell to track real-time web and social content. As a result, Shell saved 200,000 through improved media monitoring and reporting. NewsWhip's tools provided actionable insights for Shell's communications team.

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Social Media Marketing in Action in Hospitality

St Austell Brewery - Hospitality - Medium

St Austell, UK

St Austell Brewery used Reputation’s Rep Score to unify guest feedback across all locations. The platform helped them benchmark performance... and align teams with clear service standards. Managers used Rep Score to drive daily behaviors and improve customer experience. Regular support from a dedicated customer success manager made the system easy to use. St Austell Brewery now outperforms competitors and motivates teams with real-time feedback data.

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Wilderness Motorhomes - Hospitality - Small

New Zealand

HubSpot’s Customer Agent helps Wilderness Motorhomes resolve 81% of web enquiries with AI. The company unified marketing, sales, and service... data into one platform. 50% of customer conversations now happen after hours, up from 35%. AI handles 150 web chats and 250 WhatsApp conversations monthly. The team now focuses on high-value, personalized service while AI manages routine queries.

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Recent adoption and success with Social Media Marketing software in Publishing

 

American City Business Journals - Publishing - Large

Charlotte, USA

American City Business Journals used True Anthem’s AI-powered automation to manage content across 45 markets. The lean team faced challenges... with workflow inefficiencies and needed to grow traffic. With True Anthem, they streamlined operations and saved time. They achieved a 50% increase in social link clicks while keeping editorial control. This case shows how automation can drive audience growth for publishers.

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DIGITAL MAGAZINES - Publishing

Social Elephants helped digital magazines compete for readers on social networks. The magazines wanted to grow their audience and increase... engagement. Social Elephants provided tools for tracking Facebook share of voice and engagement. The solution supported the magazines in their fight to capture more readers. The case highlights the shift from traditional to digital business press.

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Recent adoption and success with Social Media Marketing software in Sports

 

Motherwell FC - Sports - Small

Motherwell, UK

Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.

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Sofascore - Sports - Large

Determ helps Sofascore track global media mentions in real time. Sofascore needed to filter out irrelevant coverage and focus on... PR and marketing impact. With Determ, teams get daily automated reports and instant alerts for key topics. The platform supports media monitoring, influencer tracking, and branded content analysis. Sofascore values Determ for its efficiency, automation, and responsive support.

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The Latest Social Media Marketing Deployments delivering value in Health Wellness And Fitness

Healthy Stuff Online Ltd - Health, Wellness And Fitness

SmarterQueue helped Healthy Stuff Online Ltd manage over 50 social media accounts with just one person. Before, their team spent... hours manually posting and planning content. With SmarterQueue, they save time, money, and effort. The platform's "Find Content" and "Analytics" features made scheduling and sharing posts easy. Traffic to their website increased, and revenue from this traffic covers the cost of SmarterQueue. The marketing team now works more efficiently and recommends SmarterQueue for businesses with many social accounts.

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Saini Eyecare - Health, Wellness And Fitness - Small

Juicer. io helped Saini Eyecare boost homepage engagement by 47%. The team embedded their Instagram feed on their website. This...made the site feel more lively and current. Visitors spent 20% more time on the homepage. The integration built a stronger link between their website and social media. Saini Eyecare saw more patient interest and trust.

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The Latest Social Media Marketing Deployments delivering value in Insurance

 

Miway - Insurance - Large

Johannesburg, South Africa

Miway used DataEQ to improve its claims process and customer service. The company tracked Net Sentiment and customer feedback in... real time. Miway used Analyse to find pain points and Engage to respond quickly to high-priority claims. In 2024, Miway's claims Net Sentiment improved from -1.6% to 6.8%. Customer service response time dropped from 4.6 to 2.9 hours. Miway now ranks among the top insurers for customer satisfaction in South Africa.

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The Latest Social Media Marketing Deployments delivering value in Accounting

 

Institute of Certified Bookkeepers (ICB) - Accounting - Small

Melbourne, Australia

Digivizer helped the Institute of Certified Bookkeepers (ICB) boost social media engagement for Australia’s bookkeepers. ICB’s social presence was inconsistent... and lacked strategy. Digivizer revamped their content, branding, and social media management. Engagements grew by 1,678% on Facebook, 1,378% on Instagram, and 202% on LinkedIn. Web traffic more than doubled and survey participation rose by 44%. ICB’s members noticed the new, professional look and increased value.

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Social Media Marketing in Action in Management Consulting

Transworld Business Advisors of Eastern N.C. - Management Consulting - Medium

Greenville, USA

Vertical IQ helped Transworld Business Advisors of Eastern N. C. save hours on industry research for M&A deals. Tony Khoury...and his team used Vertical IQ to prepare for meetings and create data-rich listing packages. The platform enabled them to impress clients with industry insights and win more listings. Vertical IQ streamlined research, increased efficiency, and helped close deals faster. The team valued Vertical IQ’s customer support and continuous improvement.

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The Latest Social Media Marketing Deployments delivering value in Construction

a construction firm - Construction

This case study shows how niche marketing and SEO helped a construction firm grow online. The firm used targeted search... optimization and local marketing to boost its digital visibility. By focusing on a specific audience, the company increased conversions and built regional authority. The strategy included tailored content, local search tactics, and sponsored posts. These steps led to stronger customer relationships and real business growth.

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Recent adoption and success with Social Media Marketing software in Pharmaceuticals

 

IFF Health Sciences - Pharmaceuticals - Very Large

New York, USA

IFF Health Sciences used Valona and FIBRES to connect foresight work across teams. They integrated futures intelligence with market intelligence... for better collaboration. Teams now share insights and trends using a single platform. This helped break down silos and improved engagement. R&D and sales teams can now access and contribute to foresight mapping. The result is a shared view of emerging trends and future scenarios.

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The Social Media Marketing Blueprint for Better Selection Decisions in Restaurants

 

Papa John's - Restaurants - Very Large

Louisville, USA

GetintheLoop helped Papa John's boost pizza sales during off-peak hours. The team tested different offers and found that a 40%... discount drove more orders than set deals. GetintheLoop used app notifications and emails to reach customers at key times. The campaign generated over 1,300 conversions, 33,530 engagements, and 2 million views. Timed digital ads and urgent offers increased new customer orders.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Computer And Network Security

 

Securonix - Computer & Network Security - Medium

Addison, USA

Securonix used MarketBeam to improve their social media marketing. Before, their team spent hours posting on different platforms with little... engagement. With MarketBeam, they automated multi-channel posting and tracked analytics in one place. LinkedIn engagement rose by 150%. Employee adoption reached 70%. Twitter became their top channel, driving 64% of click-throughs. In one month, LinkedIn page impressions jumped by 1250%.

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The Latest Social Media Marketing Deployments delivering value in Events Services

Mental Health Conference - Events Services - Small

Walls. io helped the Mental Health Conference boost engagement with a hashtag wall. Attendees shared posts using the event hashtag,...which appeared live on digital displays. The wall increased awareness and participation during the event. Organizers used the wall to collect and showcase attendee stories. The campaign made the event more interactive and memorable.

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