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Social Media Marketing in Action in Marketing And Advertising

Sipindipity, LLC - Marketing And Advertising - Small

Mt Pleasant, USA
Social media scheduling and management Content collaboration for marketing Social media management Content marketing

Loomly helped Sipindipity, LLC, a social media content agency, manage all social accounts in one place. Angel Holmes used Loomly... to schedule posts, track analytics, and collaborate with partners. The platform saved her significant time by consolidating tools and streamlining content creation. Features like real-time previews, hashtag suggestions, and post ideas made planning easier. Sipindipity saw improved efficiency and growth in social engagement.

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Coffey & Tea - Marketing And Advertising - Small

Perth, Australia
Social media analytics for client reporting Content strategy for tourism brands Social media management Content marketing

Iconosquare helps Coffey & Tea track social media metrics for tourism and hospitality clients. The agency uses Iconosquare daily to... monitor engagement, reach, and impressions. This data guides content creation and storytelling strategies across Facebook, Instagram, Pinterest, and LinkedIn. Iconosquare's analytics let Coffey & Tea focus on community reactions and improve performance. The team values authentic storytelling and uses metrics to refine their approach.

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Art of the Possible - Marketing And Advertising - Small

London, UK
Social listening and insights delivery Client reporting and pitch support Customer engagement Content marketing

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from... an unreliable provider to Brandwatch for more accurate, transparent insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

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Art of the Possible - Marketing And Advertising - Small

London, UK
Social listening and insights delivery Client reporting and pitch support Customer engagement Content marketing

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from... an unreliable provider to Brandwatch for more accurate, transparent insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

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Art of the Possible - Marketing And Advertising - Small

London, UK
Social listening and insights delivery Client reporting and pitch support Customer engagement Content marketing

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from... an unreliable provider to Brandwatch for more accurate, transparent insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

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Collective 12 - Marketing And Advertising - Small

Cincinnati, USA
Endorsement matchmaking for athletes Audience sentiment and demographic analysis Brand management Competitive intelligence

Collective 12 used Infegy Atlas to analyze Odell Beckham Jr. 's social footprint for endorsement matchmaking. The team leveraged sentiment...analysis and demographic data to guide brand partnerships. Their insights led to new deals for Beckham Jr. with brands like Moon, JAXXON, and Xbox. Collective 12 saw a 200% growth in client revenue and secured nine more athlete projects. Infegy Atlas enabled fast, data-driven decisions for client campaigns.

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Venture Suite - Marketing And Advertising - Small

USA
Advertising process automation Campaign performance optimization Advertising automation Campaign management

Venture Suite used Madgicx to speed up their ad processes. They automated campaign management and audience testing. This helped them... save time and reduce the need for more staff. With Madgicx, they increased monthly ad spend by 287%. Website leads grew by 262% and sales rose by 244%. The agency now adds $1M-$3M per month to client revenues in under 6 months.

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181st Street Communications - Marketing And Advertising - Small

London, UK
Social media campaign management Brand storytelling for retail launch Content marketing Customer engagement

MeetEdgar helped 181st Street Communications launch Lovebrook & Green, the first new British department store in a century. The agency used... MeetEdgar to schedule daily social media posts, building emotional engagement and brand loyalty. Instagram engagement rose over 1,000% above luxury retail benchmarks. Email performance was 60% higher than sector averages. Website engagement reached 93.5% during the Private View, with users spending over 2.5 minutes on site. The campaign focused on emotional storytelling, not urgency or discounts.

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DIYMarketers - Marketing And Advertising - Small

USA
Social media engagement tracking Sponsorship reporting for online events Social media analytics Event sponsorship management

Brand24 helped DIYMarketers track key metrics for their #BizapaloozaChat Tweet Chat. They measured reach, impressions, and social media interactions to... show sponsors the chat's impact. Using Brand24's analysis and comparison features, DIYMarketers increased sponsorship for their Twitter chat by 300%. The platform enabled them to benchmark performance and improve attendee engagement. Sponsor satisfaction and repeat sponsorships grew as a result.

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Seopoint - Marketing And Advertising - Small

USA
Social media content scheduling Employee training for social media Social media management Employee training

Agorapulse helped Seopoint, a digital marketing agency, cut its social media posting time by half. The team struggled to manage... hundreds of posts weekly using native tools, leading to long workdays. Switching to Agorapulse let them organize and schedule content faster, improving productivity. The platform's user-friendly interface and training resources boosted team skills and client satisfaction. Seopoint now relies on Agorapulse for campaign organization and ROI tracking.

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Connective3 - Marketing And Advertising - Small

Leeds, UK
International PR campaign management Content engagement analysis Media monitoring Public relations

Connective3 uses BuzzSumo to track trending topics worldwide for their clients. They analyze content engagement and link potential in different... regions. BuzzSumo's tools help them spot backlink opportunities and newsjack viral stories. This lets them push out client campaigns and commentary quickly. One campaign for Black Tower Financial Management gained coverage in CNBC, The Telegraph, and ABC.

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J. Walter Thompson Puerto Rico - Marketing And Advertising - Medium

San Juan, Puerto Rico
Content approval workflow management Multi-brand content collaboration Content management Collaboration

Gain helped J. Walter Thompson Puerto Rico cut 3 to 4 back-and-forth email chains with clients each week. The agency... used Gain to manage content for multiple brands in one place. Team members now use Gain daily, eliminating extra tools for content creation. Clients see content previews before publishing, making feedback clearer. JWT Puerto Rico spends more time on brainstorming and client support thanks to streamlined workflows.

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VISIT FLORIDA - Marketing And Advertising - Medium

Tallahassee, USA
Influencer marketing program management Campaign performance measurement Influencer marketing Marketing analytics

VISIT FLORIDA used ListenFirst’s influencer marketing tools to build a data-driven influencer program. They identified the right influencers to partner... with using analytics. The team measured campaign performance with clear data. This helped them justify long-term partnerships and spending. Their influencer marketing strategy became more effective and accountable.

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Seraph - Marketing And Advertising - Small

London, UK
Social media monitoring for campaign launch Influencer identification and engagement Social media monitoring Influencer marketing

Seraph used Awario to launch the digital campaign for The Independent Group. With Awario, Seraph tracked social conversations, measured sentiment,... and identified key trends. On launch day, the campaign website saw 160,000 users and over half a million visits in hours. Awario helped Seraph find influencers and manage social engagement. The campaign reached millions, with positive sentiment outnumbering negative reactions two to one.

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50 Pound Social - Marketing And Advertising - Small

UK
Social media content approval workflow Social media management Client collaboration

SocialPilot helped 50 Pound Social manage over 500 client accounts. The agency used to rely on email and Google Sheets... for content approval, which caused delays of up to two weeks. With SocialPilot, they now share post previews and handle revisions directly in the platform. This streamlined their workflow and shortened the client feedback loop. The team gained more time to onboard new clients and grow their business.

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DIGITAL IVAN - Marketing And Advertising - Small

Social media content automation Content marketing

RecurPost helped DIGITAL IVAN boost engagement consistency by 40%. Ivan Jimenez used recurring content queues and analytics to keep posts... visible and drive steady growth. The platform resurfaced proven content, increasing reach per post by 3–5 times. Automation allowed Ivan to maintain a strong online presence even during busy periods. This led to more brand audits, sales, and collaborations for his ventures.

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Wobuzz - Marketing And Advertising - Small

Warsaw, Poland
Social media post scheduling for clients Social media management

Postfity helps Wobuzz, a social media agency led by Monika Czaplicka, save time by scheduling posts for clients across Facebook, Instagram, and Twitter. Monika uses Postfity... to manage multiple accounts without switching platforms. The simple interface and automation features make daily work easier. Wobuzz relies on Postfity to streamline social media management for its clients. This boosts efficiency and supports better brand image management.

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Raindrop Marketing - Marketing And Advertising - Small

San Diego, USA
Instagram follower growth automation Social media marketing

Kicksta helped Raindrop Marketing, a San Diego agency, save 15 hours per week on Instagram automation. The team used Kicksta... to connect with the right Instagram users, boosting client engagement and brand visibility. Raindrop’s social media manager no longer spends hours gaining followers. The agency now focuses more on client needs and creative strategy. Instagram growth now drives sales and deeper brand connections for their clients.

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The Loop Marketing - Marketing And Advertising - Small

Chicago, USA
Client approval workflow management Content approval management

The Loop Marketing used Kontentino to speed up client approval times by 50%. Before Kontentino, they relied on email for... multi-level approvals, which was slow and complicated. With Kontentino, the agency now manages client feedback and approvals in one place. The live post preview feature helps clients see content layouts easily. This change made their work faster and improved client satisfaction.

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Convosphere - Marketing And Advertising - Small

London, UK
Influencer identification for social campaigns Influencer marketing

Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote... CBD products online. Convosphere used Audiense to filter influencers by interest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.

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MRM//McCann Singapore - Marketing And Advertising

Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.

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Timely Ltd. - Marketing And Advertising - Large

Statusbrew helped Timely Ltd. , a large social media marketing agency in Japan, manage over 10 social profiles per client...from one dashboard. Timely used Statusbrew's user-friendly interface and analytics to cut training costs and show ROI to clients. The platform's visual reports made it easy for Timely to prove results. Timely's six managers handled all content publishing and analytics efficiently. The Content Pool UI improved collaboration with clients for new social posts.

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Caktuss - Marketing And Advertising

Socialinsider helped Caktuss, a digital marketing agency, cut social media reporting time by 50%. The platform unified analytics from Instagram,... Facebook, LinkedIn, Twitter, and TikTok. Caktuss saved about 20 working hours per employee each month. They used competitor analysis and campaign monitoring to improve client retention and win new deals. Socialinsider's user-friendly interface and flexible pricing made it easy for Caktuss to optimize workflow and strengthen client relationships.

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CLASS Digital Marketing - Marketing And Advertising

RiteKit tools help CLASS Digital Marketing boost social ROI in real estate marketing. They use RiteForge, RiteBoost, and Rite.ly to... manage social media for investment properties in Australia. Auto hashtags and link shortening save time. Rite.ly CTAs drive leads by sending people to landing pages. They see up to an 8% click-through rate on some campaigns.

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Brivia - Marketing And Advertising - Large

HubSpot ajudou a Brivia a aumentar em mais de 7 vezes as oportunidades de vendas. Antes, a empresa dependia de... indicações e processos comerciais não padronizados. Com a implementação do CRM completo, Marketing Hub e Sales Hub, Brivia integrou dados e otimizou vendas. O volume de pipeline cresceu mais de 10 vezes. A equipe adotou processos estruturados e melhorou a integração entre marketing e vendas.

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Plasenta Conversation Agency - Marketing And Advertising

Monitera helped Plasenta Conversation Agency improve social media monitoring for its brands. Plasenta used Monitera's Listen, Alert, and Wall products... to track brand mentions, manage crises, and report team performance. The agency could instantly access and analyze social media data, respond to risky situations, and deliver better reports to its clients. Plasenta improved team management and communication with brands. Feedback showed increased satisfaction among the brands Plasenta serves.

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Business Alliance, Inc. - Marketing And Advertising - Medium

Rallio helped Business Alliance, Inc. grow their social media presence. BAI used Rallio’s corporate content proposal to boost engagement and... reach. Followers increased by 67.2%, from 12.2k to 20.4k in one year. Daily post engagements rose 78.9%, and published posts grew by 31.4%. Rallio’s platform made BAI’s brokers more visible and active online.

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Kremsa Digital - Marketing And Advertising

Boosterberg helped Kremsa Digital automate post boosting on Meta, cutting manual effort and human costs by 87%. In a three-year... campaign for an automotive importer, Kremsa achieved over 25 million impressions and created nearly 2,000 ads automatically. For a six-month campaign in the tricycles and motorcycles segment, they reached up to 3 million impressions with 115 ads, reducing manual work by 85%. Kremsa now saves 30–40 hours each month, focusing more on strategy and performance. Boosterberg delivers efficient, scalable results for marketing agencies.

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Recent adoption and success with Social Media Marketing software in Education

 

REVA University - Education - Medium

Bangalore, India
Student lifecycle management automation Student onboarding process digitization Student lifecycle management Admissions management

Salesforce Education Cloud helped REVA University digitize the entire student lifecycle. The university automated student onboarding, saving 30-40% effort and... cutting admissions time by 50%. Over 16,000 students and 1,500 teachers now access personalized portals for information and services. Faculty reduced attendance reporting effort by 50%. Real-time dashboards speed up decision-making and improve student outcomes. REVA University won an award for digital resilience thanks to this transformation.

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California NanoSystems Institute (CNSI) at UCLA - Education - Very Large

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses... Meltwater Media Relations and AI-powered PR Assistant to craft targeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

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California NanoSystems Institute (CNSI) at UCLA - Education - Very Large

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses... Meltwater Media Relations and AI-powered PR Assistant to craft targeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

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California NanoSystems Institute (CNSI) at UCLA - Education - Very Large

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses... Meltwater Media Relations and AI-powered PR Assistant to craft targeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

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Barry Greene - Education - Small

Buffer helps Barry Greene, a jazz guitar professor, share daily music lessons across Facebook, Instagram, TikTok, and YouTube. He saves time... by uploading content once and letting Buffer post to all platforms. Buffer's hashtag manager and scheduling features let Barry plan up to six days of content in advance. This workflow gives him more time to teach and create music. Buffer keeps his social media process simple and consistent.

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Ironclad Trucking Academy - Education - Small

Practina AI helped Ironclad Trucking Academy double website conversions in three months. The academy reduced bounce rate from 65% to... 40% and cut cost-per-lead from $100 to $60. Social media engagement grew by 75%, and enrollments rose 35% after launching multilingual ads and review widgets. Practina's digital marketing tools improved lead generation, brand trust, and student diversity.

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Aristotle University of Thessaloniki - Education - Very Large

Mentionlytics helped Aristotle University of Thessaloniki train MSc students in digital marketing. Students used Mentionlytics for brand monitoring, competitor analysis,... and sentiment analysis. The platform's AI Mention Clustering and Share of Voice features gave students hands-on experience with real marketing data. Students learned to spot online crises and benchmark brands. Professors and students praised Mentionlytics for its ease of use and powerful analytics.

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Fontana Unified School District - Education - Large

Jatheon helped Fontana Unified School District fix slow and glitchy email archiving. The old system made it hard to find... emails and took days to search. Jatheon made the switch easy with strong support and clear steps. The new platform is faster and easier to use. Staff can now handle requests quickly and restore emails with better search tools.

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Fontana Unified School District - Education - Large

Jatheon helped Fontana Unified School District fix slow and glitchy email archiving. The old system made it hard to find... emails and took days to search. Jatheon made the switch easy with strong support and clear steps. The new platform is faster and easier to use. Staff can now handle requests quickly and restore emails with better search tools.

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The Latest Social Media Marketing Deployments delivering value in Information Technology And Services

 

Turbonomic - Information Technology And Services - Large

Boston, USA
Employee advocacy for sales and marketing Employee advocacy Sales enablement

SocialHP helped Turbonomic onboard their entire workforce overnight. The company saw an 84% increase in employee adoption. Turbonomic reduced overall... costs by 63% with SocialHP. Employees shared more content in one week than in the entire previous year. The management team used SocialHP to boost sales and marketing reach through employee advocacy.

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HERE - Information Technology And Services - Large

Amsterdam, Netherlands
Social media research for product development Gender-based customer insights Product development Customer insights

HERE used Pulsar’s social media research to understand why more men than women used their navigation app. The team analyzed... social media to find gender differences and customer needs. They combined these insights with focus groups. This helped HERE identify ways to make their product appeal to more women. Social media data guided their product development and innovation.

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1 Second Everyday - Information Technology And Services - Small

Brooklyn, USA
Social media market analysis Influencer identification and engagement Social media analytics Influencer marketing

Mention helped 1 Second Everyday spot a surge in South Korean Instagram users. The team quickly translated ads to Korean,... targeting this new audience. Mention’s analytics revealed market trends they would have missed. Influencer scores let them find and engage top advocates fast. The app improved its marketing strategy using Mention’s insights.

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subterraneanwebZ - Information Technology And Services - Small

Social network platform development Community platform development

subterraneanwebZ used Elgg to build Post Wall, a social network platform. They created a Twitter-like experience with features like news... feed, user timeline, and social login. The solution included auto-crossposting, direct messages, and responsive design. They added crypto wallet login and web3 tools. Users praised the platform for its functionality and design.

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IT Professional - Information Technology And Services

An IT professional was having trouble managing many social media accounts. Scheduling posts for different audiences took a lot of... time. They started using feedalpha to automate post scheduling across platforms. This let them plan posts ahead and share content at the best times. The tool also gave content ideas and analytics to improve their social media strategy. As a result, they saved time and managed their accounts more easily.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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Hootsuite - Information Technology And Services - Large

Hootsuite Amplify helped Hootsuite boost employee advocacy. The company saw a 250% year-over-year increase in sourced revenue. Amplify sign-up rates... rose to 80%, up 9% from last year. Employee posts drove 4.1 million employer brand impressions in Q1. The team revamped their strategy, curated content for all departments, and improved brand health. Hootsuite used its own platform to drive measurable results in social media engagement and recruiting.

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Recent adoption and success with Social Media Marketing software in Entertainment

 

A prominent OTT provider - Entertainment - Large

Ad delivery optimization for streaming Viewer experience measurement and improvement Audience engagement analytics Ad revenue optimization

Conviva helped a leading OTT provider boost ad deliveries by 10% and increase viewing time by 30% quarter over quarter. The platform used... Conviva’s analytics and Streaming Performance Index to track and improve quality of experience. Real-time alerts and AI-powered insights enabled quick fixes and smarter player upgrades. The OTT service gained a unified view of user engagement, optimizing ad placements and maximizing revenue. Data-driven decisions led to higher audience retention and better ad performance.

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Atlas Obscura - Entertainment - Small

New York, USA
Paid media management for travel sales Performance marketing

Atlas Obscura used OpenMoves to boost online sales for trips and courses. OpenMoves managed PPC campaigns on Google Ads and... Facebook/Instagram. Atlas Obscura saw a 70% year-over-year increase in ecommerce revenue in Q1 2022. Ecommerce conversion rates doubled, and user engagement from Google Ads improved by 100%. Over 20 million users were reached profitably on Facebook and Instagram.

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MPL - Entertainment - Large

Bangalore, India
Influencer marketing campaign management Influencer marketing

MPL used Viral Pitch for influencer marketing. The campaign focused on brand promotion through social media. Viral Pitch managed content... strategy and video production. The agency also handled end-to-end campaign management. MPL aimed to boost brand awareness and engagement. The case highlights strategies for successful influencer campaigns.

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beIN SPORTS France - Entertainment - Large

Fastory helped beIN SPORTS France boost fan engagement during the Africa Cup of Nations. They used mobile-first, gamified experiences like... the Penalty Challenge and Grand AFCON Challenge. Over 30,000 games were played and 14,000 fans opted in, with a 14% conversion rate. Fans joined through social media, live TV QR codes, and the beIN SPORTS homepage. The campaign kept fans active before and during the tournament.

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Sky - Entertainment - Very Large

Khoros helped Sky handle a 500% spike in community posts during the COVID-19 pandemic. Sky used Khoros to build community... messaging, letting advisors address complex account-based queries. Engagement on Sky’s community more than doubled from 2019 to 2020, with new discussions up 128%, new answers up 119%, and badges up 617%. Customers who viewed answered content were 21% less likely to call, saving Sky over $150k per year. Sky’s community transfer rate was about one-third that of other digital properties.

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Sky - Entertainment - Very Large

Khoros helped Sky handle a 500% spike in community posts during the COVID-19 pandemic. Sky used Khoros to build community... messaging, letting advisors address complex account-based queries. Engagement on Sky’s community more than doubled from 2019 to 2020, with new discussions up 128%, new answers up 119%, and badges up 617%. Customers who viewed answered content were 21% less likely to call, saving Sky over $150k per year. Sky’s community transfer rate was about one-third that of other digital properties.

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Rhythm & Vines - Entertainment

Mish Guru helped Rhythm & Vines boost engagement at their summer music festival using Snapchat. They created a paid geofilter... for attendees and collected user generated content with Mish Guru. The campaign got over 1 million geofilter views, 21,767 opens, and 14,130 uses. Rhythm & Vines received more than 2,000 pieces of user content. The mix of paid and organic stories drove high brand visibility and user action.

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LOCKN’ Festival - Entertainment

Flye used social insights to help LOCKN’ Festival improve their marketing. They analyzed online audiences to find out what fans... like and where they spend time. The team identified key platforms, venues, brands, and artists that fans follow. The project finished in days and needed no extra software or hardware. LOCKN’ Festival made better marketing decisions, increased ticket sales, and learned more about their audience. The sponsorship team found new brand partners for the next festival.

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The Social Media Marketing Blueprint for Better Selection Decisions in Consumer Goods

 

Bondi Sands - Consumer Goods - Medium

Melbourne, Australia
Social media campaign management Creator and community engagement Social media marketing Influencer marketing

Dash Social helped Bondi Sands boost TikTok video views by 5x and shares by 8x. Instagram engagement rate grew 4x.... The team used Dash Social to centralize campaign planning and reporting. They tested content quickly, optimized posts, and used creator partnerships to drive results. Community feedback and UGC powered new campaigns and product launches.

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A leading luxury watch manufacturer - Consumer Goods

listening247 helped a leading luxury watch manufacturer find 513,000 potential customer leads. The brand used social listening to analyze over... 41,794 posts, refining them to 4,423 relevant commercial interactions. This gave the company new insights into market trends and consumer views. The brand improved its image as elegant and good value. Direct engagement with leads boosted conversion chances and customer relationships.

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Church & Dwight - Consumer Goods - Large

Feedly helped Church & Dwight's CISO track the log4j vulnerability in real time. The team picked up on trending vulnerabilities... in Feedly before official ratings. Feedly saved the CISO an hour each day by streamlining threat intelligence. The platform consolidated research workflows and reduced information overload. Feedly AI highlighted critical vulnerabilities before they were widely recognized.

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Leading CPG (energy drink brand) - Consumer Goods - Very Large

GasBuddy and Foursquare helped a leading CPG energy drink brand boost awareness for a key SKU. The brand used a... BOGO offer to drive store visits and partnered with Foursquare for location-based measurement. The campaign reached 1.76 million consumers and achieved a 29% behavioral visit lift. It generated 306,000 visits at a cost of $0.24 per store visit. This shows strong results in retail marketing and location data analytics.

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Moon Magic - Consumer Goods - Medium

HypeAuditor helped Moon Magic automate influencer vetting, cutting analysis time in half. The e-commerce jewelry brand used influencer discovery, outreach,... and campaign management tools. This let them quickly find authentic influencers and create detailed reports. The marketing team boosted productivity and expanded to new brand ventures. All influencer data is now easy to access and share, streamlining their influencer marketing.

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PeeBuddy - Consumer Goods

PeeBuddy used social media monitoring and social listening to improve their brand. The portable female urination device brand wanted to... make it easier for women to use public restrooms. They used analytics and influencer discovery to track feedback and mentions. This helped PeeBuddy understand customer needs and improve marketing. Social media intelligence tools supported their growth in the consumer goods market.

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Artsana Group - Consumer Goods

Roialty OneCustomer helps Artsana Group profile customers using social data. The platform integrates with their digital presence. It uses micro-segmentation... to improve customer experience. Artsana Group enriches CRM with social insights. They deliver more relevant content and offers. The solution supports better marketing and loyalty.

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Brümate - Consumer Goods - Medium

Socioh's Smart Switch helped Brümate boost Black Friday sales with dynamic Facebook ads. Brümate used branded catalog templates and scheduled... daily design changes for BFCM. The rotating visuals and offers kept shoppers engaged and reduced creative fatigue. The team scheduled all ad changes in advance, saving time and effort. Socioh enabled Brümate to showcase their brand identity and increase engagement during peak promotions.

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Social Media Marketing in Action in Other Industries

 

香港航空 (Hong Kong Airlines) - Airlines - Large

Hong Kong, Hong Kong
Social media crisis management Crisis management Customer engagement

Talkwalker helped Hong Kong Airlines turn a social media crisis into a PR win. The airline faced backlash over ticket... pricing errors. Using real-time social listening, they monitored negative comments and responded within hours. Engagement increased by 4,900% after their quick action. The case compares their response to British Airways' handling of a similar issue.

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Bellevue Gold Limited - Mining - Small

Perth, Australia
Mining process compliance tracking Stockpile management optimization Mining data management Compliance management

Reconcilor and LiveMine were implemented at Bellevue Gold Limited to improve mining data management. The company faced challenges with multiple... data sources and tracking mine compliance. Reconcilor streamlined reconciliation and enabled routine data validation. LiveMine provided real-time data collection and improved operational productivity. The integration led to better stockpile management and higher data accuracy across mining operations.

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iNews - Media - Medium

London, UK
Subscription and ad revenue optimization Paywall strategy management Subscription management Ad revenue optimization

Piano's Ad Revenue Insights and dynamic paywall helped iNews boost paywall revenue by 9%. The media company saw a 28%... increase in ad impressions per pageview and a 21% rise in ad revenue per page. Real-time reporting allowed teams to make fast decisions and align subscription and ad strategies. iNews used data to loosen the paywall for international readers, maximizing ad revenue. The dynamic paywall improved efficiency and helped identify high-conversion content.

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Opulence Global - Luxury Goods

Opulence Global used the Retortal platform to help thousands of luxury goods sellers. The platform launched in 2023. Sellers gained... access to new digital assets. This helped them grow their business around the world. The case highlights the impact of digital tools for global business expansion.

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Fresh Kills Park

Fresh Kills Park set clear goals for long-term transformation. The project used phased development to open more areas to the... public over time. The park aimed to become fully sustainable. A habitat diversification diagram helped explain the process. The project inspired with its focus on sustainability and public access.

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Eikonikos

BirdSeed Video Showcase helped Eikonikos increase their leads by 4 times. The tool fits well into their workflow and is... easy to enable or disable as needed. Eikonikos used BirdSeed to connect with website visitors and improve engagement. The flexibility of BirdSeed allowed them to use only the tools they needed. Leonard Wolff, a developer at Eikonikos, shared this result.

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TiE

NewzSocial helped TiE boost attendance at TiECON. The case study details how TiE used NewzSocial's platform to promote their event.... The solution focused on amplifying event reach and engagement. Results included increased event participation. The story highlights the impact of social media marketing for events.

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Recent adoption and success with Social Media Marketing software in Retail

Home Stitchery Decor - Retail - Small

Calgary, Canada
Website traffic generation for ecommerce Ad campaign automation for small business Customer acquisition Digital advertising

Tailwind Ads helped Home Stitchery Decor boost monthly website traffic from 255 to 1,500 views. The business used Tailwind’s AI... ad technology to automate ad creation and optimize campaigns. This led to more visitors and higher engagement on their Shopify store. The owner received expert support and actionable site improvement tips. Some of the new traffic converted into sales, supporting business growth.

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Swamp Fox Bookstore - Retail - Small

Marion, USA
Social media content management Content marketing

Swamp Fox Bookstore used Sendible to create engaging content for their online store. The bookstore wanted to boost online sales... and drive more website traffic. With Sendible, they managed social media posts and scheduled content easily. This helped them reach more customers and inspire purchases. The result was increased online sales and more visitors to their site.

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Metcash - Retail - Large

Sydney, Australia
Local marketing activation for retailers Customer engagement

PromoRepublic helped Metcash improve local marketing for over 400 independent retailers. Metcash faced challenges with fragmented digital visibility across its... IGA, IGA Local Grocer, IGA Plus Liquor, and Supa Valu brands. PromoRepublic enabled tailored local activation on Facebook, Instagram, and Google. This solution kept every store visible and active online. The partnership focused on the Food & Grocery and Liquor divisions.

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Dollar Shave Club - Retail - Large

Qualtrics helped Dollar Shave Club validate a new market segment in just 2-3 weeks using AI-powered research. The company used... synthetic panel technology to quickly test consumer behaviors and brand perceptions. This approach gave actionable insights that matched human research, confirming market fit and brand positioning. Dollar Shave Club reduced research costs and accelerated decision-making, enabling thorough audience testing before major investment. The team gained confidence to expand into a new consumer segment.

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Otto Group - Retail

bc. lab monitor gives Otto Group daily morning briefings on trends and topics from online media and social networks. The...retail giant uses these updates to guide content strategies and communication campaigns. The solution tracks over 50 brands, analyzing sentiment and summarizing key posts by 10 a.m. each day. Otto Group can spot trends and crises faster and make quick decisions for all its brands. The tool supports dynamic media monitoring and crisis detection.

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Pepco Romania - Retail - Large

Sotrender helps Pepco Romania organize and analyze social media data. The team uses Sotrender for reporting, analytics, and tracking key... metrics like top posts and fan base growth. They save time by having all social media insights in one place. Monthly reports help improve content and campaign strategies. Competitor analysis features support better planning and benchmarking.

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The Social Media Marketing Blueprint for Better Selection Decisions in Manufacturing

 

Schott AG - Manufacturing - Very Large

Mainz, Germany
Social media management and orchestration Competitor benchmarking and analytics Social media management Brand management

Facelift helped Schott AG manage its global social media presence. Schott used Facelift to centralize operations and keep brand messaging... consistent. The platform made it easier for teams to work together and track engagement. With Facelift Data Studio, Schott gained deep analytics and competitor insights. Schott saw cost savings, better efficiency, and higher engagement rates. The company improved brand perception and internal communication.

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Electroimpact - Manufacturing - Medium

Mukilteo, USA
Digital design environment integration Product standardization and reuse Product lifecycle management Collaboration and workflow automation

Electroimpact adopted Dassault Systèmes' 3DEXPERIENCE platform to meet customer demands for a more integrated digital design environment. The platform, including... CATIA and DELMIA, improved team collaboration and operational efficiency. Electroimpact integrated 3DEXPERIENCE with Microsoft Dynamics 365 for seamless data exchange. This helped standardize products, reuse designs, and boost productivity. The solution supports Electroimpact’s leadership in aircraft manufacturing equipment and positions them for future industry initiatives.

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MSI (Micro-Star International) - Manufacturing - Large

Taipei, Taiwan
Social media marketing analytics Competitive benchmarking for campaigns Social media analytics Marketing performance measurement

MSI used quintly to track and analyze social media marketing across 120 countries. They managed over 200 profiles and needed... better analytics to measure campaign performance. With quintly, MSI saved 2 hours weekly and saw a 30% increase in conversion. The platform helped them benchmark against competitors and prove ROI. MSI valued quintly’s data quality, customization, and customer support.

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3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media... moderation across regions. Sprinklr provided a scalable, AI-powered solution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

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3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media... moderation across regions. Sprinklr provided a scalable, AI-powered solution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

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3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media... moderation across regions. Sprinklr provided a scalable, AI-powered solution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

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Recent adoption and success with Social Media Marketing software in Non Profit Organization Management

 

CliniClowns - Non Profit Organization Management - Small

Amersfoort, Netherlands
Social media engagement management Webcare operations for non-profits Customer engagement Social media management

CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.

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Pact and Save the Children - Non Profit Organization Management - Large

Humanitarian staff evacuation coordination Crisis response Emergency management

Dataminr's First Alert platform gave Pact and Save the Children real-time updates during the Sudan crisis. Both organizations used these... alerts to plan and execute safe evacuations for their staff in Khartoum. Before Dataminr, they relied on delayed local updates. With First Alert, they received instant information about threats and safe routes. This helped them avoid danger and coordinate with teams quickly. Real-time data was key to protecting humanitarian workers during the conflict.

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WWF - Non Profit Organization Management - Large

Gland, Switzerland
Content strategy optimization for social media Social media analytics and reporting Content marketing Customer engagement

WWF used Coosto to improve its content strategy and boost social media engagement. The marketing team needed a user-friendly tool... to analyze data and reach a wider audience. Coosto's dashboards and reports helped WWF create impactful posts and respond quickly to online conversations. Engagement on platform X rose by 147.5%, and TikTok engagement jumped by 811%. TikTok impressions increased by 1478%. Coosto also helped WWF optimize post timing for greater reach.

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St John Ambulance - Non Profit Organization Management - Large

London, UK
Digital advertising creative automation Brand consistency management Creative asset management Advertising campaign optimization

St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.

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World Wildlife Fund (WWF) - Non Profit Organization Management - Large

Keyhole's social media analytics tools help World Wildlife Fund (WWF) track and analyze social media campaigns. WWF uses Keyhole to... monitor brand mentions and measure engagement. The analytics help WWF understand the impact of digital initiatives. This lets them optimize content strategies and boost audience engagement. Keyhole supports WWF in improving their social media performance.

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Recent adoption and success with Social Media Marketing software in Apparel And Fashion

 

Findlay Hats - Apparel & Fashion - Small

Portland, USA
Social media content scheduling Community engagement management Social media management Community engagement

Findlay Hats uses Publer to manage their social media presence. They reach millions of people on Instagram, TikTok, and Facebook.... Publer helps them stay consistent with posting. The tool supports their community growth. Findlay Hats relies on Publer to organize and schedule content across platforms.

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Grace Loves Lace - Apparel & Fashion - Medium

Gold Coast, Australia
Displaying real-time customer reviews Boosting online appointment bookings Customer engagement Conversion rate optimization

EmbedSocial helped Grace Loves Lace show real-time Google reviews on all their websites. The team used one dashboard to display... live feedback for every boutique and region. 70% of boutiques saw more clicks on the 'Book Appointment' button. Some locations had up to 87% more booking clicks. The solution needed almost no ongoing management. Brides felt more confident booking after seeing real stories from other brides.

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TALA - Apparel & Fashion - Medium

TALA used the Storyclash platform to analyze and optimize its influencer marketing strategy. The brand focused on Instagram and TikTok,... growing to 350,000 Instagram followers and 30,000 on TikTok. TALA balanced video and image ads, highlighted plus-sized models, and used affiliate marketing with discount codes and tracked links. The company managed collaborations through the Awin affiliate network, boosting sales and engagement. TALA's approach increased brand presence and inclusivity in the activewear market.

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PUMA - Apparel & Fashion

inBeat used its ad mockup generator and influencer network to help PUMA run a sequential storytelling ad campaign. The campaign used... three Instagram Stories and a Reel to guide viewers from awareness to action. The first story introduced an exclusive discount, the second showed a barcode for in-store use, and the third created urgency about the offer ending. The final Reel summarized the offer and store locations to drive conversions. This approach helped PUMA engage users and push them to act.

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TOUS - Apparel & Fashion - Large

Cool Tabs powered TOUS's international Valentine's Day campaign across Facebook and physical stores. The campaign reached over 13,000 participants in... Spain, Portugal, Mexico, and the USA. Fans followed clues on Facebook to win exclusive jewelry, while in-store buyers entered codes for instant prizes. TOUS saw high engagement and waiting lists for the special jewel. The brand credits Cool Tabs for easy campaign management and strong customer support.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Professional Training And Coaching

 

Amplio Coaching - Professional Training & Coaching - Small

Social media content automation Content marketing for audience growth Content marketing Customer engagement

Missinglettr helped Amplio Coaching save at least five hours each month on social media marketing. Helene, the co-founder and CMO,... used Missinglettr to automate content campaigns for blog posts and videos. Between January and March, Amplio Coaching saw a 42% increase in new users. The platform made it easy to share relevant content and engage their millennial audience. Helene recommends using Curate to match content to the right categories and boost engagement.

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True Life Purpose Now - Professional Training & Coaching - Small

USA
Social media management automation Social media management

ContentStudio helped True Life Purpose Now save $500–$1,000 each month by automating social media tasks. The team increased efficiency by... over 50% and kept a steady posting schedule. They used unified calendars, bulk scheduling, and a social inbox to manage all accounts. Website traffic went up, and their reach and follower count grew by 25%. ContentStudio made it easy to track performance and engage with their audience.

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Christian Coaching Network (CCN) - Professional Training & Coaching - Small

Online community building for coaching Community management

phpFox helped Christian Coaching Network (CCN) launch a digital community for faith-based coaching. Oliver Ranft needed an affordable, user-friendly platform... to connect members and manage coaching groups. phpFox provided built-in features, easy navigation, and customization without coding. CCN grew quickly, reaching over 3,118 posts and 28,214 comments. Members found the platform easy to use and highly engaging.

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Katie Seaman - Professional Training & Coaching - Small

Daily journaling for self-reflection Personal productivity

Day One helps Katie Seaman, a mindfulness coach, support her well-being and growth. She uses the app daily for journaling... and self-reflection. The app lets her process emotions and log important moments. Katie finds it easy to stay present and connected to her values. Day One is a trusted tool in her personal and professional journey.

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Andrew Low - Professional Training & Coaching - Small

Pictory helped Andrew Low, a business coach, boost his social engagement and reach. He used Pictory's AI video generator to... turn text into engaging videos for social media. This made his content more dynamic and easy to share. As a result, Andrew saw improved engagement with his audience. Pictory's features helped him save time and create professional videos quickly.

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Recent adoption and success with Social Media Marketing software in Financial Services

 

Swiss Life Select Austria - Financial Services - Large

Vienna, Austria
Social media planning and scheduling Community management for financial services Social media management Customer engagement

Swiss Life Select Austria used Swat. io to manage social media planning and community management. The team needed a tool...to handle multiple locations and scale their content. Swat.io helped them plan posts in advance and reschedule easily. The platform made collaboration simple with internal notes and a central calendar. Community management improved with a shared inbox and clear workflows. All social media tasks are now managed in one place.

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Capco - Financial Services - Large

London, UK
Employee advocacy for social recruiting Employee advocacy Recruitment marketing

Oktopost helped Capco boost social recruiting. Capco grew its employee advocacy program from 50 to over 600 advocates in 18... months. Advocates reached 13 million people and drove high engagement. Social shares by employees converted visitors to career searches at 51.7%, compared to 3.93% for paid ads. Capco used Oktopost to track conversions and motivate employees to share content.

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Bloomberg L.P. - Financial Services - Very Large

New York, USA
Financial timeseries event visualization Financial data visualization

Bloomberg L. P. needed a better way to visualize financial timeseries and discrete events for investment decisions. Their old method...could not handle many event types and caused clutter. They designed a new scalable visualization that organizes large volumes of event data on a single screen. This solution helps users quickly see links between events and price changes. It supports fast, real-time updates and fits into Bloomberg's high-speed workflow.

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A multi-national investment and insurance company - Financial Services - Very Large

inQuba Journey Orchestration with WhatsApp helped a multi-national investment and insurance company boost client engagement and portal registration. The company used... personalized WhatsApp dialogues and nudges to guide clients through onboarding. Verified WhatsApp messages increased trust and response rates. The solution achieved message read rates as high as 90% and engagement rates above 40%. This approach improved customer engagement and drove higher conversion.

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SC Ventures - Financial Services - Very Large

Resolver's GRC solution helps SC Ventures automate risk and compliance. SC Ventures needed to replace manual, spreadsheet-based processes for risk... management. Resolver provided a user-friendly, integrated platform with API connectors and AI features. The new system streamlines risk assessment, control testing, and reporting. Autumn, a fintech start-up under SC Ventures, now leads in digital GRC innovation.

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The Social Media Marketing Blueprint for Better Selection Decisions in Food And Beverages

 

Wildgrain - Food & Beverages - Small

Boston, USA
Social media community management Customer sentiment analysis Customer engagement Social media management

BrandBastion helped Wildgrain boost engagement by 84% on Facebook and Instagram. Wildgrain saved 126 hours each month by automating social... media moderation and replies. The team used BrandBastion’s smart inbox to manage all comments and messages in one place. Real-time sentiment analysis guided product launches and marketing. BrandBastion’s 24/7 moderation kept Wildgrain’s online community safe and positive.

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Nestlé - Food & Beverages - Very Large

Vevey, Switzerland
Social and influencer marketing attribution Marketing attribution Influencer marketing

Nestlé used StatSocial to measure the sales impact of social and influencer marketing. They matched audiences exposed to DiGiorno and... Hot Pockets campaigns with purchase data over 150 days. Exposed audiences spent up to 25.3% more than non-exposed groups. Influencer audiences showed less impact than Nestlé’s own social channels. StatSocial helped Nestlé attribute real ROI to social campaigns and refine future targeting.

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Diageo - Food & Beverages - Very Large

Miappi helped Diageo boost engagement on Malts. com by integrating a social wall with content from Facebook, Twitter, and YouTube....Diageo wanted to see if social media could increase user engagement and e-commerce basket size. After using Miappi, dwell time on the site increased by 225%. The click-through rate on social posts was 2.3 times higher than industry online ads. Miappi turned Malts.com into a key driver for conversions and improved digital ROI.

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LoveRaw - Food & Beverages

Minter. io helped LoveRaw improve their Instagram stories highlights. LoveRaw used branded recipes, career posts, behind the scenes content, Q&A,...and wallpapers to engage followers. The highlights used strong branding, swipe up links, and creative visuals. This made it easier for customers to find information and connect with the brand. LoveRaw built trust and encouraged sales through these Instagram features.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Health Wellness And Fitness

 

24 Hour Fitness - Health, Wellness And Fitness - Large

San Ramon, USA
Influencer marketing program management Localized social media content distribution Influencer marketing Social media engagement

Later helped 24 Hour Fitness scale its influencer marketing. The brand activated 29 creators to support gym reopenings and local... storytelling. Campaigns drove 197.8K+ impressions and 16.6K+ engagements. The average engagement rate hit 8.4%, far above industry benchmarks. Free memberships for creators kept content flowing without big paid campaigns. Localized posts boosted community engagement near renovated gyms.

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Duncan and Todd Group - Health, Wellness And Fitness - Medium

Aberdeen, UK
Online review management for healthcare Business listings optimization for patient acquisition Customer engagement Reputation management

Reputation helped Duncan and Todd Group manage feedback from Google, Trustpilot, and Glassdoor in one place. The group saw a... 79% increase in review volume and a 4.7/5 star rating, up from 4.5. Their review response rate rose to 93%, and 94% of feedback was positive. Google listing clicks jumped by 1300%, and listing views increased by 800%. Duncan and Todd strengthened their online presence and patient engagement with Reputation's platform.

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Healthy Stuff Online Ltd - Health, Wellness And Fitness

SmarterQueue helped Healthy Stuff Online Ltd manage over 50 social media accounts with just one person. Before, their team spent... hours manually posting and planning content. With SmarterQueue, they save time, money, and effort. The platform's "Find Content" and "Analytics" features made scheduling and sharing posts easy. Traffic to their website increased, and revenue from this traffic covers the cost of SmarterQueue. The marketing team now works more efficiently and recommends SmarterQueue for businesses with many social accounts.

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Saini Eyecare - Health, Wellness And Fitness - Small

Juicer. io helped Saini Eyecare boost homepage engagement by 47%. The team embedded their Instagram feed on their website. This...made the site feel more lively and current. Visitors spent 20% more time on the homepage. The integration built a stronger link between their website and social media. Saini Eyecare saw more patient interest and trust.

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The Social Media Marketing Blueprint for Better Selection Decisions in Internet

 

Rakuten Viber - Internet - Large

Tokyo, Japan
Social media content collaboration Content approval workflow management Social media management Collaboration tools

Planable helped Rakuten Viber streamline social media collaboration for its global teams. Before Planable, Viber's marketing teams struggled with scattered... workflows, email approvals, and content mistakes. With Planable, all teams now coordinate, review, and publish content in one place. This reduced errors, improved brand consistency, and saved time. Local teams can propose and target content, while global teams maintain oversight. Planable's platform brought peace of mind and efficiency to Viber's social media operations.

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Sprout Social - Internet - Medium

Chicago, USA
Employee advocacy program management Employee engagement Social media marketing

Sprout Social used its Employee Advocacy platform to boost brand reach. After the president shared an article, employees shared it... 87 times, reaching nearly 233,000 people in just six business days. The program increased brand awareness and employee engagement. Executive involvement and incentives drove participation. The platform helped track key metrics and prove ROI.

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Post Planner - Internet - Small

Austin, USA
Facebook community building for startups Social media audience growth Social media marketing Audience development

Post Planner used its own app to grow a Facebook page about rock climbing from zero to 147,000 followers in just over a year. The founder started... by building a passionate online community before launching a business. He used Post Planner to find, organize, and schedule high-quality visual content. Facebook ads targeted fans of famous climbers and magazines, helping acquire 125 new fans per day at $0.08 each. Consistent posting and precise ad targeting drove rapid audience growth and engagement.

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Unistyle株式会社 - Internet

SocialDog helped Unistyle株式会社 improve their Twitter (X) marketing. Unistyle wanted to increase website visits from social channels and reduce reliance... on SEO. They used SocialDog to manage multiple accounts, monitor keywords, and automate follow management. This made their Twitter operations faster and more efficient. As a result, sessions from social media increased, and Unistyle saw clear business impact from their social efforts.

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Recent adoption and success with Social Media Marketing software in Government Administration

 

South Wales Police - Government Administration - Medium

Cardiff, UK
Social media campaign management Social media engagement

South Wales Police used Orlo to launch a creative Instagram campaign about coercive control. The campaign reached 1.6 million people... and had 3.4 million impressions. 56 people moved from the content to the reporting page, and 55 visited support organisations. Orlo’s features helped the team track engagement and schedule key comments. The campaign built trust and encouraged reporting of coercive control.

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NASA - Government Administration - Very Large

Quid Connect helped NASA manage huge amounts of information. NASA used Quid Connector to find trends, technologies, and partnerships faster.... The tool let them process patents, papers, and industry news. NASA built dashboards that fit their changing needs. This made it easier to make decisions and cut time to insight. Ken Wright from NASA said Quid was flexible and helped with shifting priorities.

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BusinessNZ Council - Government Administration - Large

Zoho Backstage helped BusinessNZ Council move their election conference online during COVID-19. The team needed an easy event management tool... with ticketing and website features for non-technical users. Zoho Backstage let them quickly update tickets, process refunds, and customize their event site. They livestreamed sessions and managed ticket sales easily. The council praised the platform's user-friendly interface and real-time agenda editing.

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Social Media Marketing in Action in Banking

 

Regional Bank - Banking - Large

Business banking relationship management Prospecting and client retention Customer engagement Deal management

Vertical IQ helped Regional Bank transform client relationships and boost business loans since 2012. Bankers use Vertical IQ's industry insights... to prepare for meetings, saving over an hour per call. The platform supports prospecting, relationship building, and client retention. Bankers gain confidence to approach new industries and win new business. Quarterly updates and local profiles help maintain and expand client connections. Regional Bank has relied on Vertical IQ for more than a decade.

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Eurocaja Rural - Banking - Medium

Toledo, Spain
Brand awareness campaign for financial inclusion Brand awareness Social media marketing

Eurocaja Rural used Twitter's Trend-Takeover+ to raise awareness about financial exclusion in rural Spain. The campaign featured a video with... actor José Mota and the hashtag #EncuentraTuMotivo. In just 24 hours, the campaign reached over 10.9 million impressions and 1.36 million video views. The hashtag became the top trend in Spain on launch day. Eurocaja Rural increased brand awareness and sparked conversations about financial support in rural areas.

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Capitec Bank - Banking - Very Large

Verint Workforce Management helped Capitec Bank cut manager scheduling time from four hours to just 15 minutes per week. The bank saved... $55,000 per month in overtime administration. Over 1,000 staff now save at least one day per month on overtime management. Capitec improved workforce visibility, reduced short planning by 78%, and eliminated manual processes. The solution boosted productivity and enhanced employee experience across 860 branches.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Consumer Electronics

 

Signify - Consumer Electronics - Very Large

Eindhoven, Netherlands
Social media content automation Brand voice consistency management Social media marketing Content automation

Lately’s AI-powered social content platform helped Signify double their social media metrics. Signify reduced social copy creation time by 85%... and cut copywriting costs by more than half. The platform automated content creation and scheduling, boosting engagement by over 110%. Average reach per post grew by more than 150%. Signify maintained a consistent brand voice across global markets, strengthening their online presence.

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vivo - Consumer Electronics - Large

Locobuzz helped vivo use social listening and real-time consumer intelligence to improve product-market fit. vivo turned scattered digital chatter into... clear, actionable insights. Teams used a shared dashboard to track consumer sentiment and feedback. This reduced narrative gaps during product launches and improved feature delivery. Marketing and product teams aligned faster, leading to better innovation and customer experience.

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AeroCool - Consumer Electronics

AeroCool wanted to move from B2B to B2C and connect directly with customers. They found it hard to find the... right influencers using old methods, which took a lot of time and money. With YouScan, they quickly found new influencers using filters and deep history features. They built a list of UK-based YouTubers in just a few hours and got a 100% response rate. Six months later, they still work with 80% of those influencers. YouScan made managing influencer relationships much easier and saved them time.

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Social Media Marketing in Action in Insurance

 

Miway - Insurance - Large

Johannesburg, South Africa
Claims process sentiment monitoring Customer service workflow optimization Customer experience management Claims management

Miway used DataEQ to improve its claims process and customer service. The company tracked Net Sentiment and customer feedback in... real time. Miway used Analyse to find pain points and Engage to respond quickly to high-priority claims. In 2024, Miway's claims Net Sentiment improved from -1.6% to 6.8%. Customer service response time dropped from 4.6 to 2.9 hours. Miway now ranks among the top insurers for customer satisfaction in South Africa.

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insurers in Singapore and Malaysia - Insurance

Radarr helped insurers in Singapore and Malaysia understand the impact of COVID-19 on their business. The study used social listening... and analytics to track changes in brand campaigns and consumer responses. Insurers learned how the pandemic changed customer concerns and business strategies. Radarr provided insights to help insurance companies adapt during the crisis. The report focused on insurance industry trends and consumer sentiment.

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Recent adoption and success with Social Media Marketing software in Real Estate

 

Evernest - Real Estate - Medium

USA
Project intake and request management Project management

Evernest used CoSchedule Marketing Suite to manage project requests. The team completed 75% more projects each month without adding staff.... Project timelines became 4 times faster. The new process improved communication and trust with stakeholders. Marketing’s value to leadership became more visible. The team eliminated unnecessary meetings and bottlenecks.

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Il Mio Condominio - Real Estate

Spidwit helps Il Mio Condominio manage its social media. The portal uses Facebook to connect with residents and administrators. Spidwit... provides two daily content pieces, keeping their social pages fresh. Gianluca, who runs the portal, also uses Spidwit to share blog articles. This makes it easier for him to reach more people and show his expertise. He recommends Spidwit for anyone in service or sales.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Oil And Energy

 

Ultragaz - Oil & Energy - Large

São Paulo, Brazil
Franchisee social media content management Multi-location brand monitoring Social media management Brand monitoring

Buzzmonitor helped Ultragaz manage content for 700 franchisees on Facebook. Ultragaz needed to control posts and monitor engagement across many... distributor pages. Buzzmonitor enabled fast reporting, generating a performance report for all 700 pages in just 6 seconds. The platform allowed Ultragaz to track trends, monitor competitors, and control brand messaging. Ultragaz gained better insight into franchisee activity and improved crisis management.

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Shell - Oil & Energy - Very Large

London, UK
Media monitoring for crisis management Internal stakeholder reporting Media monitoring Crisis and issues management

NewsWhip helped Shell, a multinational energy company, monitor live issues and understand the social media landscape. Shell used NewsWhip to... support internal stakeholders with media reports, digests, and alerts. The platform enabled Shell to track real-time web and social content. As a result, Shell saved 200,000 through improved media monitoring and reporting. NewsWhip's tools provided actionable insights for Shell's communications team.

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Social Media Marketing in Action in Hospitality

 

Global hospitality brand (100+ hotels) - Hospitality - Very Large

User-generated content management Social media content automation User-generated content Social media management

Emplifi UGC helped a global hospitality brand with over 100 hotels boost authentic content by 20%. The brand used AI-driven... tools to source and manage guest-generated visuals, saving hundreds of hours on manual curation. One guest campaign generated 314 video submissions, enriching their content library. Automated workflows enabled a consistent, engaging social media presence across all properties. The solution improved operational efficiency and strengthened the brand’s connection with travelers.

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Accor - Hospitality - Very Large

Issy-les-Moulineaux, France
Digital acquisition strategy optimization Localized content management at scale Search engine optimization Content management

Yext helped Accor boost its digital presence. Accor saw a 30% increase in Listings impressions and 38% year-over-year growth in... website clicks. The company doubled its destination page conversion rate and increased unbranded search traffic to 56%. Accor created 100,000 landing pages in 18 languages, driving a 109% rise in Google impressions and a 103% increase in click-through rates. Real-time hotel status updates and reduced paid search reliance improved efficiency.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Publishing

 

The Philadelphia Inquirer - Publishing - Medium

Philadelphia, USA
Social media posting automation Social media management

Echobox AI helped The Philadelphia Inquirer save 26 hours a day on manual social posting. The team used the time... saved to focus on video content for TikTok and Instagram. This led to a big increase in followers on both platforms. Facebook traffic also went up. The Director of Syndication and Social Media said Echobox made the growth possible.

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DIGITAL MAGAZINES - Publishing

Social Elephants helped digital magazines compete for readers on social networks. The magazines wanted to grow their audience and increase... engagement. Social Elephants provided tools for tracking Facebook share of voice and engagement. The solution supported the magazines in their fight to capture more readers. The case highlights the shift from traditional to digital business press.

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Recent adoption and success with Social Media Marketing software in Consumer Services

 

Global Answer 24/7 - Consumer Services - Small

USA
Call center operations management Billing and reporting automation Contact center management Business expansion

Fox TAS helped Global Answer 24/7 grow from 50 to 500 calls per day. The company replaced outdated systems with... a managed, scalable solution. This reduced operational burden and improved call handling. Global Answer 24/7 expanded into five international markets. The new system enabled accurate billing and faster response times. The company also launched First Point AI, a voice AI solution for businesses.

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Too Good To Go - Consumer Services - Large

Copenhagen, Denmark
Global social media management Cross-market content collaboration Social media management Collaboration enablement

Too Good To Go used Sociality. io to manage social media across 20+ countries. The team needed a simpler tool...after outgrowing their old platform. Sociality.io made scheduling, approvals, and analytics easier for global teams. The onboarding was smooth and fast. Teams now track engagement and manage conversations more efficiently. Sociality.io helps Too Good To Go keep their social media consistent and collaborative worldwide.

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Recent adoption and success with Social Media Marketing software in Sports

 

Motherwell FC - Sports - Small

Motherwell, UK
Social media sponsorship analytics Content performance tracking Sponsorship analytics Social media management

Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.

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Sofascore - Sports - Large

Determ helps Sofascore track global media mentions in real time. Sofascore needed to filter out irrelevant coverage and focus on... PR and marketing impact. With Determ, teams get daily automated reports and instant alerts for key topics. The platform supports media monitoring, influencer tracking, and branded content analysis. Sofascore values Determ for its efficiency, automation, and responsive support.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Hospital And Health Care

 

Philadelphia Zorg - Hospital & Health Care - Large

Amersfoort, Netherlands
Employee advocacy on LinkedIn Recruitment campaign amplification Employee advocacy Recruitment marketing

Philadelphia Zorg used PostSpeaker to boost visibility for their services on LinkedIn. They activated 50 employees as promoters, sharing 2... to 3 posts per week per team. The tool made it easy for staff to participate, even if communication was not their main job. In one month, their posts reached a potential audience of 125,000. Many clicks on job vacancy posts were tracked, helping with recruitment.

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One You Love Homecare - Hospital & Health Care

SocialMadeSimple helped One You Love Homecare boost brand awareness and generate new customers using social media marketing. Five franchisees joined... a free 90-day pilot program. The team posted content three times a week and ran targeted lead generation ads on Facebook and Instagram. Franchisees used the SocialModo platform to manage campaigns and view analytics. The program delivered measurable results in customer leads and reach.

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Social Media Marketing in Action in Accounting

 

Institute of Certified Bookkeepers (ICB) - Accounting - Small

Melbourne, Australia
Social media engagement strategy Content and branding revamp Social media management Content marketing

Digivizer helped the Institute of Certified Bookkeepers (ICB) boost social media engagement for Australia’s bookkeepers. ICB’s social presence was inconsistent... and lacked strategy. Digivizer revamped their content, branding, and social media management. Engagements grew by 1,678% on Facebook, 1,378% on Instagram, and 202% on LinkedIn. Web traffic more than doubled and survey participation rose by 44%. ICB’s members noticed the new, professional look and increased value.

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The Social Media Marketing Blueprint for Better Selection Decisions in Utilities

 

SRP - Utilities - Large

Phoenix, USA
Automated customer call handling Outage notification self-service Customer service automation Utilities customer engagement

Interactions Virtual Assistant helped SRP double its self-service rate. Customer self-service rose from 22% to 39%. 24% of callers now... complete transactions without a live agent. Outage notification containment reached 48%. SRP reduced seasonal live agent hires and improved customer satisfaction. The solution managed over 110,000 calls per month during peak season.

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Social Media Marketing in Action in Media Production

 

Clique Brands - Media Production - Medium

Los Angeles, USA
Social media creative testing Content optimization

Naytev helped Clique Brands improve social media campaign results. Clique Brands used Naytev to test creative content on Facebook and... Instagram. They saw a 63% higher clickthrough rate and a 79% increase in conversion rate. Engagement rate doubled, and campaign costs dropped by up to 57%. Naytev gave Clique Brands insights to package content better for social distribution.

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Social Media Marketing in Action in Telecommunications

Mobile Vikings - Telecommunications - Medium

Wroclaw, Poland
Marketing campaign performance measurement Brand monitoring and reach analytics Marketing analytics Brand monitoring

SentiOne helped Mobile Vikings grow their reach by 300% and increase sales by 70%. Mobile Vikings needed to measure marketing... effectiveness and brand reach without using traditional mass media. SentiOne provided tools for social listening, campaign analysis, and real-time monitoring. The team used the 4dx methodology to focus on organic reach as their main goal. With SentiOne, Mobile Vikings tracked results and adjusted actions quickly, leading to strong, stable growth.

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Social Media Marketing in Action in Construction

a construction firm - Construction

This case study shows how niche marketing and SEO helped a construction firm grow online. The firm used targeted search... optimization and local marketing to boost its digital visibility. By focusing on a specific audience, the company increased conversions and built regional authority. The strategy included tailored content, local search tactics, and sponsored posts. These steps led to stronger customer relationships and real business growth.

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The Latest Social Media Marketing Deployments delivering value in Pharmaceuticals

 

IFF Health Sciences - Pharmaceuticals - Very Large

New York, USA
Foresight mapping and collaboration Market intelligence Collaboration enablement

IFF Health Sciences used Valona and FIBRES to connect foresight work across teams. They integrated futures intelligence with market intelligence... for better collaboration. Teams now share insights and trends using a single platform. This helped break down silos and improved engagement. R&D and sales teams can now access and contribute to foresight mapping. The result is a shared view of emerging trends and future scenarios.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Transportationtruckingrailroad

 

A global airline - Transportation/Trucking/Railroad - Very Large

Threat intelligence for risk mitigation Vulnerability management and patch prioritization Threat intelligence Vulnerability management

Flashpoint helped a global airline protect its customers, employees, and brand from cyber and physical threats. The airline's Red Team... used Flashpoint to identify vulnerabilities and respond to risks faster. Flashpoint's threat intelligence and vulnerability management tools enabled the team to monitor threats, prioritize patching, and reduce manual work. Junior analysts could contribute more effectively. The airline improved its security posture and efficiency across multiple teams.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Events Services

Mental Health Conference - Events Services - Small

Event engagement via hashtag wall Event engagement

Walls. io helped the Mental Health Conference boost engagement with a hashtag wall. Attendees shared posts using the event hashtag,...which appeared live on digital displays. The wall increased awareness and participation during the event. Organizers used the wall to collect and showcase attendee stories. The campaign made the event more interactive and memorable.

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