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The Social Media Marketing Blueprint for Better Selection Decisions in Marketing And Advertising

 

Sipindipity, LLC - Marketing And Advertising - Small

Mt Pleasant, USA

Loomly helped Sipindipity, LLC, a social media content agency, manage all social accounts in one place. Angel Holmes used Loomly... to schedule posts, track analytics, and collaborate with partners. The platform saved her significant time by consolidating tools and streamlining content creation. Features like real-time previews, hashtag suggestions, and post ideas made planning easier. Sipindipity saw improved efficiency and growth in social engagement.

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Business Alliance, Inc. - Marketing And Advertising - Small

Charlotte, USA

Rallio helped Business Alliance, Inc. boost their social media presence. BAI saw a 67.2% increase in followers, growing from 12.2k... to 20.4k in one year. Daily post engagements jumped 78.9%, from 19 to 34 per day. Published posts rose by 31.4%, showing more consistent content. Rallio’s strategy positioned BAI’s brokers as thought leaders and expanded their online audience.

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Collective 12 - Marketing And Advertising - Small

Cincinnati, USA

Collective 12 used Infegy Atlas to analyze Odell Beckham Jr. 's social footprint for endorsement matchmaking. The team leveraged sentiment...analysis and demographic data to guide brand partnerships. Their insights led to new deals for Beckham Jr. with brands like Moon, JAXXON, and Xbox. Collective 12 saw a 200% growth in client revenue and secured nine more athlete projects. Infegy Atlas enabled fast, data-driven decisions for client campaigns.

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WPP Media - Marketing And Advertising - Very Large

New York, USA

Socialinsider helped WPP Media get reliable TikTok analytics and competitive social media insights. The team struggled with limited TikTok data... and lacked clear competitor benchmarks, especially in niche markets. Socialinsider provided deep TikTok analytics, easy multi-platform comparisons, and fast, actionable insights. This enabled WPP Media to support client pitches, base strategies on data, and justify tool costs with paid competitive analysis. The platform became essential for data-driven social media strategy and client retention.

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181st Street Communications - Marketing And Advertising - Small

London, UK

MeetEdgar helped 181st Street Communications launch Lovebrook & Green, the first new British department store in a century. The agency used... MeetEdgar to schedule daily social media posts, building emotional engagement and brand loyalty. Instagram engagement rose over 1,000% above luxury retail benchmarks. Email performance was 60% higher than sector averages. Website engagement reached 93.5% during the Private View, with users spending over 2.5 minutes on site. The campaign focused on emotional storytelling, not urgency or discounts.

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Trak.io - Marketing And Advertising - Small

USA

Flockler helped Trak. io automate sponsorship proof by capturing and surfacing social posts instantly. Trak.io eliminated manual screenshots and spreadsheets,...saving engineering time and reducing onboarding friction for sports teams. Flockler’s API enabled secure, scalable access to social data without needing account credentials. Trak.io now powers AI-driven sponsorship verification using rich social content delivered by Flockler. The partnership allowed Trak.io to focus on core product development and deliver better value to clients.

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Seopoint - Marketing And Advertising - Small

USA

Agorapulse helped Seopoint, a digital marketing agency, cut its social media posting time by half. The team struggled to manage... hundreds of posts weekly using native tools, leading to long workdays. Switching to Agorapulse let them organize and schedule content faster, improving productivity. The platform's user-friendly interface and training resources boosted team skills and client satisfaction. Seopoint now relies on Agorapulse for campaign organization and ROI tracking.

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Connective3 - Marketing And Advertising - Small

Leeds, UK

Connective3 uses BuzzSumo to track trending topics worldwide for their clients. They analyze content engagement and link potential in different... regions. BuzzSumo's tools help them spot backlink opportunities and newsjack viral stories. This lets them push out client campaigns and commentary quickly. One campaign for Black Tower Financial Management gained coverage in CNBC, The Telegraph, and ABC.

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J. Walter Thompson Puerto Rico - Marketing And Advertising - Medium

San Juan, Puerto Rico

Gain helped J. Walter Thompson Puerto Rico cut 3 to 4 back-and-forth email chains with clients each week. The agency... used Gain to manage content for multiple brands in one place. Team members now use Gain daily, eliminating extra tools for content creation. Clients see content previews before publishing, making feedback clearer. JWT Puerto Rico spends more time on brainstorming and client support thanks to streamlined workflows.

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Zenith International - Marketing And Advertising - Large

London, UK

Zenith International used Sprinklr to manage global ad campaigns for a luxury brand. They cut campaign setup time from days... to under an hour. The team automated ad builds and reporting with bulk import and custom tagging. Sprinklr dashboards helped track ROI, CPC, and engagement across 35+ markets. The team shifted focus from manual work to strategy and performance analysis. Junior team members also benefited from the streamlined process.

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Zenith International - Marketing And Advertising - Large

London, UK

Zenith International used Sprinklr to manage global ad campaigns for a luxury brand. They cut campaign setup time from days... to under an hour. The team automated ad builds and reporting with bulk import and custom tagging. Sprinklr dashboards helped track ROI, CPC, and engagement across 35+ markets. The team shifted focus from manual work to strategy and performance analysis. Junior team members also benefited from the streamlined process.

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Zenith International - Marketing And Advertising - Large

London, UK

Zenith International used Sprinklr to manage global ad campaigns for a luxury brand. They cut campaign setup time from days... to under an hour. The team automated ad builds and reporting with bulk import and custom tagging. Sprinklr dashboards helped track ROI, CPC, and engagement across 35+ markets. The team shifted focus from manual work to strategy and performance analysis. Junior team members also benefited from the streamlined process.

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VISIT FLORIDA - Marketing And Advertising - Medium

Tallahassee, USA

VISIT FLORIDA used ListenFirst’s influencer marketing tools to build a data-driven influencer program. They identified the right influencers to partner... with using analytics. The team measured campaign performance with clear data. This helped them justify long-term partnerships and spending. Their influencer marketing strategy became more effective and accountable.

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Wondros - Marketing And Advertising - Medium

Los Angeles, USA

HeyOrca helped Wondros manage a 2-year #ScienceWorks social campaign. The team created and posted 200 pieces of content across 11... channels. HeyOrca's scheduling, approval, and reporting tools streamlined their workflow. Visual previews and duplicate post features saved time. Custom reports tracked engagement and proved campaign success. Wondros improved efficiency and client satisfaction with HeyOrca.

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Infinite Laundry - Marketing And Advertising - Small

Fort Lauderdale, USA

SocialPilot helped Infinite Laundry, a marketing agency for laundry and uniform companies, boost work efficiency by 4x. The team managed... social media for over 100 clients and scheduled about 400 posts monthly. Before SocialPilot, content scheduling took 3-4 days; now it takes just 1 day. The platform's analytics and PDF reporting for LinkedIn and Google Business Page improved client reporting. Infinite Laundry saved hours each month and recommends SocialPilot to other niche agencies.

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Audio in the Trees - Marketing And Advertising - Small

Portland, USA

Buffer helps Audio in the Trees manage 23 social media channels for a dozen clients. Jeff Simmons uses Buffer's scheduling,... PDF reports, and team collaboration features. He avoids approval workflows, relying on pre-approved content strategies. PDF reports make it easy to show clients the value of new strategies, like switching to food photos for bars. Buffer's dashboard lets Jeff track engagement across platforms like TikTok and LinkedIn. The agency has grown its use of Buffer as it takes on more clients and channels.

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Volterra - Marketing And Advertising - Small

Toronto, Canada

Awario helps Volterra find new audiences and analyze competitors. Volterra uses Awario for social media monitoring and brand tracking. They... set up alerts to track conversations and filter out noise. Insights from Awario led to better campaign targeting and audience engagement. Volterra shares regular reports with clients, improving brand awareness and marketing results.

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Your Social Team - Marketing And Advertising - Small

USA

Your Social Team used Canva templates for Instagram Reels to boost engagement on testimonial posts. They created 24 customizable Reel... Testimonial designs, including GIFs, to share client feedback more effectively. The templates were based on their own ads and sales posts that drove the most sales and engagement. This approach helped them quickly make Reels and maximize the reach of social proof on Instagram. The solution made it easier to post testimonials and attract more attention.

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DIGITAL IVAN - Marketing And Advertising - Small

RecurPost helped DIGITAL IVAN boost engagement consistency by 40%. Ivan Jimenez used recurring content queues and analytics to keep posts... visible and drive steady growth. The platform resurfaced proven content, increasing reach per post by 3–5 times. Automation allowed Ivan to maintain a strong online presence even during busy periods. This led to more brand audits, sales, and collaborations for his ventures.

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Wobuzz - Marketing And Advertising - Small

Warsaw, Poland

Postfity helps Wobuzz, a social media agency led by Monika Czaplicka, save time by scheduling posts for clients across Facebook, Instagram, and Twitter. Monika uses Postfity... to manage multiple accounts without switching platforms. The simple interface and automation features make daily work easier. Wobuzz relies on Postfity to streamline social media management for its clients. This boosts efficiency and supports better brand image management.

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Marine Rouillard - Marketing And Advertising - Small

Limoges, France

Iconosquare helped Marine Rouillard, a freelance social media manager in Limoges, save 2 hours per month per client by automating reporting. She achieved a... 5.56% average engagement rate per post and 1.8 million total post views for her clients. Iconosquare's analytics and reporting tools replaced manual spreadsheets, reducing errors and freeing time for strategy and content creation. Marine now focuses more on creative work and recommends Iconosquare for reliable social media management.

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famille - Marketing And Advertising - Small

London, UK

Mentionlytics helped famille, a UK agency, launch Community Listening to map public sentiment for housing projects. The agency used Mentionlytics... to track conversations across multiple channels and uncover quiet, curious community voices. This approach let famille shape communication strategies based on real community needs, not just loud opposition. The result was more objective, evidence-based recommendations for clients, helping them respond to concerns before they escalate.

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Madwire - Marketing And Advertising - Large

Fort Collins, USA

Madwire integrated Cloud Campaign’s social media management tools into its Marketing 360 platform. Before this, Madwire used a mix of... in-house and third-party tools that were hard to scale. The new integration made social media management easier for Madwire’s team and clients. In just one quarter, adoption of Madwire’s social product jumped by 98%. Madwire now offers a seamless, all-in-one marketing solution for SMBs.

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Purple Strategies - Marketing And Advertising - Medium

Alexandria, USA

Purple Strategies uses Quid to quickly analyze large data sets. The team finds insights faster and tailors solutions for each... client. Directors Sedale McCall and Kiana Hurley say Quid helps them prepare for election cycles. The platform supports custom research and deep analysis. Purple Strategies values speed and flexibility in delivering client insights.

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Raindrop Marketing Agency - Marketing And Advertising - Small

San Diego, USA

Kicksta helped Raindrop Marketing Agency save 15 hours per week by automating Instagram tasks. The agency, based in San Diego,... used Kicksta to connect with the right Instagram users for their clients. This led to stronger brand engagement and increased sales for their clients. With Kicksta, the team could focus more on client needs instead of follower growth. The agency saw improved efficiency and better results for their social media campaigns.

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The Loop Marketing - Marketing And Advertising - Small

Chicago, USA

The Loop Marketing used Kontentino to speed up client approval times by 50%. Before Kontentino, they relied on email for... multi-level approvals, which was slow and complicated. With Kontentino, the agency now manages client feedback and approvals in one place. The live post preview feature helps clients see content layouts easily. This change made their work faster and improved client satisfaction.

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MRM//McCann Singapore - Marketing And Advertising

Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.

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Timely Ltd. - Marketing And Advertising - Large

Statusbrew helped Timely Ltd. , a large social media marketing agency in Japan, manage over 10 social profiles per client...from one dashboard. Timely used Statusbrew's user-friendly interface and analytics to cut training costs and show ROI to clients. The platform's visual reports made it easy for Timely to prove results. Timely's six managers handled all content publishing and analytics efficiently. The Content Pool UI improved collaboration with clients for new social posts.

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CLASS Digital Marketing - Marketing And Advertising

RiteKit tools help CLASS Digital Marketing boost social ROI in real estate marketing. They use RiteForge, RiteBoost, and Rite.ly to... manage social media for investment properties in Australia. Auto hashtags and link shortening save time. Rite.ly CTAs drive leads by sending people to landing pages. They see up to an 8% click-through rate on some campaigns.

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Kremsa Digital - Marketing And Advertising

Boosterberg helped Kremsa Digital automate post boosting on Meta, cutting manual effort and human costs by 87%. In a three-year... campaign for an automotive importer, Kremsa achieved over 25 million impressions and created nearly 2,000 ads automatically. For a six-month campaign in the tricycles and motorcycles segment, they reached up to 3 million impressions with 115 ads, reducing manual work by 85%. Kremsa now saves 30–40 hours each month, focusing more on strategy and performance. Boosterberg delivers efficient, scalable results for marketing agencies.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Information Technology And Services

 

Trello - Information Technology And Services - Medium

New York, USA

Sprout Social helped Trello reply to 97% of Tweets within 24 hours. Trello used Sprout’s Smart Inbox and collaboration tools... to improve its response rate by 16%. The team answered over 2,000 customer service inquiries in three months. Trello also gained 100+ URL click-throughs per month and increased Retweets by 49%. Sprout’s analytics guided hiring and improved social customer care.

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Trello - Information Technology And Services - Medium

New York, USA

Sprout Social helped Trello reply to 97% of Tweets within 24 hours. Trello used Sprout’s Smart Inbox and collaboration tools... to improve its response rate by 16%. The team answered over 2,000 customer service inquiries in three months. Trello also gained 100+ URL click-throughs per month and increased Retweets by 49%. Sprout’s analytics guided hiring and improved social customer care.

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Orgbrain - Information Technology And Services - Small

Oslo, Norway

Orgbrain used RADAAR to manage its social media more efficiently. The team switched from other tools to RADAAR for its... easy scheduling and collaboration features. Orgbrain now creates and shares content, runs ads, and manages comments from one place. Using RADAAR, Orgbrain cut the time spent on social media management by 50%. The platform helped them attract more leads and increase productivity.

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Compono - Information Technology And Services - Small

Brisbane, Australia

Compono used Claude Code and Oktopost MCP to automate social marketing. The team generated and scheduled over 500 posts in... 3.5 months. Publishing time dropped to under 15 seconds per post. Employee advocacy posts, just 30% of content, drove 55% of campaign clicks. LinkedIn followers grew by 86 in one month, up from a 22/month average. The workflow unified campaign creation, publishing, and advocacy in one platform.

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Turbonomic - Information Technology And Services - Large

Boston, USA

SocialHP helped Turbonomic onboard their entire workforce overnight. The company saw an 84% increase in employee adoption. Turbonomic reduced overall... costs by 63% with SocialHP. Employees shared more content in one week than in the entire previous year. The management team used SocialHP to boost sales and marketing reach through employee advocacy.

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Workday - Information Technology And Services - Very Large

Pleasanton, USA

Workday used Qualtrics to unify customer insights across the company. They replaced over 125 fragmented feedback methods with a single... insights engine. In the first year, Workday delivered 45% more research projects. They surveyed 145,000 users through in-product intercepts. The new Ideation Hub increased customer submissions by 89%. Teams now use unified dashboards to connect customer signals to business outcomes.

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Zarthi - Information Technology And Services - Small

India

Zoho Desk helped Zarthi, a cloud management company, resolve 33,590 tickets in one department. The team adopted Zoho Desk twice... as fast as previous solutions. Automations and integrations with Twilio, Zoho Analytics, and Zoho CRM improved ticket routing and performance tracking. Real-time dashboards and mobile access boosted collaboration and agent productivity. Zarthi saw faster response times and higher customer satisfaction rates.

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IT professional and Automation Engineer - Information Technology And Services - Small

Feedalpha helped an IT professional manage multiple social media accounts. The automation feature let them schedule posts across platforms, saving... time and effort. They used analytics to find the best times to post and improve engagement. Content recommendations made it easier to share relevant posts. The unified dashboard let them control Facebook, Twitter, Instagram, and LinkedIn in one place.

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Microsoft Customer and Partner Solutions (MCAPS) - Information Technology And Services - Very Large

Redmond, USA

Microsoft Customer and Partner Solutions (MCAPS) used Power Automate Process Mining to improve their demand generation process. The team analyzed... event log data and used Copilot to find bottlenecks and inefficiencies. They discovered that 20% of cases required rework and the review loop was the main bottleneck. By automating steps with Power Automate and Copilot, they expect to cut the process timeline from 12 weeks to 8 weeks. This case highlights the impact of AI-driven process mining and automation for marketing operations.

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ZenPilot - Information Technology And Services - Small

USA

HubSpot payments helped ZenPilot save over $15,000 each month by automating payment processing. The team eliminated manual invoicing and reduced... overhead by two working days per month. ACH payment support cut fees and made onboarding faster for clients. Sales reps now use payment links to close deals quickly and trigger automated workflows. Lead volume increased by 30% after switching to HubSpot payments.

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HERE - Information Technology And Services - Large

Amsterdam, Netherlands

HERE used Pulsar’s social media research to understand why more men than women used their navigation app. The team analyzed... social media to find gender differences and customer needs. They combined these insights with focus groups. This helped HERE identify ways to make their product appeal to more women. Social media data guided their product development and innovation.

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1 Second Everyday - Information Technology And Services - Small

Brooklyn, USA

Mention helped 1 Second Everyday spot a surge in South Korean Instagram users. The team quickly translated ads to Korean,... targeting this new audience. Mention’s analytics revealed market trends they would have missed. Influencer scores let them find and engage top advocates fast. The app improved its marketing strategy using Mention’s insights.

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Chanty - Information Technology And Services - Small

Chanty used Social Champ to improve team communication and boost productivity. The company faced tough competition from established players like... Slack. By focusing on user experience and smooth collaboration, Chanty attracted over 13,000 active teams. The team grew from a few members to four main departments. Social Champ helped Chanty manage communication for both in-office and remote teams.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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The Latest Social Media Marketing Deployments delivering value in Entertainment

 

Sony Music - Entertainment - Large

New York, USA

Sony Music used Miappi to create a social profile for the band Kodaline. Miappi combined official band feeds and user... generated content from fans into one view. Fans could see all social media in one place on the band's website. Sony Music used Miappi to power social walls for many artists since 2013. Hashtag campaigns helped put fan content at the center of album releases.

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Paris La Défense Arena - Entertainment - Large

Paris, France

Paris La Défense Arena used Fastory to boost fan engagement at live events. They launched a custom game inspired by... Guitar Hero for Elton John concerts, letting fans play along and win concert tickets. The campaign reached millions and drew nearly 20,000 participants, setting a new record. Interactive digital experiences, including quizzes and live games, kept audiences engaged before, during, and after events. QR codes and mobile-first activities made participation easy and fun.

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Discovery Networks - Entertainment - Large

New York, USA

Radarr gave Discovery Networks real-time alerts and fast reports. This helped Discovery spot trends quickly, like COVID-19 behaviors and food... hacks. Consumer insights reports inspired new content ideas. The reports supported Discovery from idea to execution. Discovery used these insights to stay ahead of trends.

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2 Blue - Entertainment - Small

Mumbai, India

2 Blue uses GetEvangelized to reach audiences with specific, relevant marketing content. The platform helps avoid spam and keeps messaging... focused on user behavior and lifestyle. 2 Blue values how GetEvangelized promotes positive content and maintains high standards. This approach makes social media communication more effective for creators.

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Wyshmasterbeats - Entertainment - Small

USA

Madgicx helped Wyshmasterbeats triple its return on ad spend. The company used Madgicx’s Automation Tactics and Strategic Dashboard to run... Facebook ad campaigns on auto-pilot. Wyshmasterbeats saw a 3x increase in ROAS, 4x more purchases, and 5x more leads. The founder saved time on campaign management and could focus more on clients. Marketing costs dropped, letting the business invest in other areas.

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Chingari - Entertainment - Medium

Bangalore, India

Chingari used the Conviva measurement analytics pipeline to improve their streaming business. The platform gave Chingari deep analytics across their... enterprise. Continuous measurement helped Chingari optimize their service. This led to ongoing growth for their streaming platform. Chingari relied on Conviva to drive digital transformation and better user engagement.

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Wargaming - Entertainment - Large

Nicosia, Cyprus

Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With... Brandwatch, they now gather and organize all social media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.

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Wargaming - Entertainment - Large

Nicosia, Cyprus

Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With... Brandwatch, they now gather and organize all social media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.

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Wargaming - Entertainment - Large

Nicosia, Cyprus

Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With... Brandwatch, they now gather and organize all social media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.

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Atlas Obscura - Entertainment - Small

New York, USA

Atlas Obscura used OpenMoves to boost online sales for trips and courses. OpenMoves managed PPC campaigns on Google Ads and... Facebook/Instagram. Atlas Obscura saw a 70% year-over-year increase in ecommerce revenue in Q1 2022. Ecommerce conversion rates doubled, and user engagement from Google Ads improved by 100%. Over 20 million users were reached profitably on Facebook and Instagram.

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Sky - Entertainment - Very Large

Khoros helped Sky handle a 500% spike in community posts during the COVID-19 pandemic. Sky used Khoros to build community... messaging, letting advisors address complex account-based queries. Engagement on Sky’s community more than doubled from 2019 to 2020, with new discussions up 128%, new answers up 119%, and badges up 617%. Customers who viewed answered content were 21% less likely to call, saving Sky over $150k per year. Sky’s community transfer rate was about one-third that of other digital properties.

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Sky - Entertainment - Very Large

Khoros helped Sky handle a 500% spike in community posts during the COVID-19 pandemic. Sky used Khoros to build community... messaging, letting advisors address complex account-based queries. Engagement on Sky’s community more than doubled from 2019 to 2020, with new discussions up 128%, new answers up 119%, and badges up 617%. Customers who viewed answered content were 21% less likely to call, saving Sky over $150k per year. Sky’s community transfer rate was about one-third that of other digital properties.

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Rhythm & Vines - Entertainment

Mish Guru helped Rhythm & Vines boost engagement at their summer music festival using Snapchat. They created a paid geofilter... for attendees and collected user generated content with Mish Guru. The campaign got over 1 million geofilter views, 21,767 opens, and 14,130 uses. Rhythm & Vines received more than 2,000 pieces of user content. The mix of paid and organic stories drove high brand visibility and user action.

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LOCKN’ Festival - Entertainment

Flye used social insights to help LOCKN’ Festival improve their marketing. They analyzed online audiences to find out what fans... like and where they spend time. The team identified key platforms, venues, brands, and artists that fans follow. The project finished in days and needed no extra software or hardware. LOCKN’ Festival made better marketing decisions, increased ticket sales, and learned more about their audience. The sponsorship team found new brand partners for the next festival.

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The Social Media Marketing Blueprint for Better Selection Decisions in Consumer Goods

 

WOW Skin Science - Consumer Goods - Medium

Bangalore, India

WOW Skin Science wanted to reach millennial and Gen-Z shoppers who care about eco-friendly products. They worked with Viral Pitch... to run influencer marketing campaigns. The campaigns focused on sustainability and the brand’s clean, toxin-free skincare. This helped build a unique image for WOW Skin Science and shared their values with new customers.

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Yepoda - Consumer Goods - Small

Berlin, Germany

Storyclash helps Yepoda find and track influencers who match their brand. Yepoda uses Storyclash to analyze Instagram content over time.... This lets them pick influencers who fit their values. The tool also helps them monitor influencer activities and discover new trends. Yepoda relies on Storyclash for influencer marketing and market research.

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Yves Rocher - Consumer Goods - Large

Rennes, France

Meltwater's Social Influencer Discovery tool helped Yves Rocher's regional marketing team find top influencers faster. Before Meltwater, the team spent... too much time manually searching social media for suitable influencers. With Meltwater, they filtered influencers by interests and demographics, making it easier to match campaign needs. The team used data-driven insights to select influencers and measure campaign impact. This led to more effective influencer marketing and better local market reach.

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Yves Rocher - Consumer Goods - Large

Rennes, France

Meltwater's Social Influencer Discovery tool helped Yves Rocher's regional marketing team find top influencers faster. Before Meltwater, the team spent... too much time manually searching social media for suitable influencers. With Meltwater, they filtered influencers by interests and demographics, making it easier to match campaign needs. The team used data-driven insights to select influencers and measure campaign impact. This led to more effective influencer marketing and better local market reach.

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Yves Rocher - Consumer Goods - Large

Rennes, France

Meltwater's Social Influencer Discovery tool helped Yves Rocher's regional marketing team find top influencers faster. Before Meltwater, the team spent... too much time manually searching social media for suitable influencers. With Meltwater, they filtered influencers by interests and demographics, making it easier to match campaign needs. The team used data-driven insights to select influencers and measure campaign impact. This led to more effective influencer marketing and better local market reach.

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A leading luxury watch manufacturer - Consumer Goods

listening247 helped a leading luxury watch manufacturer find 513,000 potential customer leads. The brand used social listening to analyze over... 41,794 posts, refining them to 4,423 relevant commercial interactions. This gave the company new insights into market trends and consumer views. The brand improved its image as elegant and good value. Direct engagement with leads boosted conversion chances and customer relationships.

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Leading CPG (energy drink brand) - Consumer Goods - Very Large

GasBuddy and Foursquare helped a leading CPG energy drink brand boost awareness for a key SKU. The brand used a... BOGO offer to drive store visits and partnered with Foursquare for location-based measurement. The campaign reached 1.76 million consumers and achieved a 29% behavioral visit lift. It generated 306,000 visits at a cost of $0.24 per store visit. This shows strong results in retail marketing and location data analytics.

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Moon Magic - Consumer Goods - Medium

HypeAuditor helped Moon Magic automate influencer vetting, cutting analysis time in half. The e-commerce jewelry brand used influencer discovery, outreach,... and campaign management tools. This let them quickly find authentic influencers and create detailed reports. The marketing team boosted productivity and expanded to new brand ventures. All influencer data is now easy to access and share, streamlining their influencer marketing.

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PeeBuddy - Consumer Goods

PeeBuddy used social media monitoring and social listening to improve their brand. The portable female urination device brand wanted to... make it easier for women to use public restrooms. They used analytics and influencer discovery to track feedback and mentions. This helped PeeBuddy understand customer needs and improve marketing. Social media intelligence tools supported their growth in the consumer goods market.

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Artsana Group - Consumer Goods

Roialty OneCustomer helps Artsana Group profile customers using social data. The platform integrates with their digital presence. It uses micro-segmentation... to improve customer experience. Artsana Group enriches CRM with social insights. They deliver more relevant content and offers. The solution supports better marketing and loyalty.

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Kohler - Consumer Goods - Large

Tidal Labs helped Kohler boost purchase intent with the Home Ideas content hub. The platform's CMS/CRM made it easy for... Kohler to manage content. Visitors from Kohler Home Ideas were twice as likely to show purchase intent and search for where to buy. The campaign won OMMA and Digiday awards for best integrated content and digital content integration. Kohler aligned visually-rich content with their market-leading products.

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Brümate - Consumer Goods - Medium

Socioh's Smart Switch helped Brümate boost Black Friday sales with dynamic Facebook ads. Brümate used branded catalog templates and scheduled... daily design changes for BFCM. The rotating visuals and offers kept shoppers engaged and reduced creative fatigue. The team scheduled all ad changes in advance, saving time and effort. Socioh enabled Brümate to showcase their brand identity and increase engagement during peak promotions.

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Social Media Marketing in Action in Retail

JD Sports - Retail - Very Large

Bury, UK

JD Sports used BrandBastion to monitor and moderate over 245,000 social conversations across Meta, TikTok, YouTube, and X. The platform helped... JD Sports surface 30,000+ brand mentions and user-generated content, giving teams deeper audience insights. With BrandBastion, JD Sports increased its paid engagement rate by 62% year over year. Automated moderation hid over 7,500 spam comments and improved community safety. JD Sports now acts faster on social trends and connects better with fans.

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BrandAlley - Retail - Medium

Paris, France

BrandAlley used Eulerian Technologies’ analytics and tag management to improve its RTB display advertising. By integrating CRM data with Sociomantic... Labs’ dynamic creative solutions, BrandAlley matched four times more CRM profiles in real time. This led to a 4x increase in sales volume and doubled new customer acquisition year over year. The solution enabled precise segmentation and bid optimization for both new and existing customers. BrandAlley’s marketing team saw a significant boost in campaign ROI and data quality.

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Crafty Chick Designs Boutique - Retail - Small

USA

Crafty Chick Designs Boutique used Apps Mav's gratisfaction solution. The boutique integrated the platform with ECWID to enhance customer engagement.... The solution included features for earning rewards, referrals, and claiming offers. This helped the boutique create a more interactive shopping experience. The case highlights the use of digital loyalty and referral programs in retail.

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Express Wear - Retail - Small

Netherlands

Spotler Activate Search helped Express Wear, a Dutch fashion retailer, improve their onsite search. After implementation, search conversions increased by... 33.4%. Average order value rose by 7.2%. Pageviews from search jumped by 113%. The tool was easy to set up and use, even for non-technical staff. Customers now find products faster, boosting user experience and sales.

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Home Stitchery Decor - Retail - Small

Calgary, Canada

Tailwind Ads helped Home Stitchery Decor boost monthly website traffic from 255 to 1,500 views. The business used Tailwind’s AI... ad technology to automate ad creation and optimize campaigns. This led to more visitors and higher engagement on their Shopify store. The owner received expert support and actionable site improvement tips. Some of the new traffic converted into sales, supporting business growth.

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Spice Village - Retail - Small

Berlin, Germany

Sobooster's search and filter solution helped Spice Village improve online shopping. After launch, site traffic rose by 21% in one... week. Customers used site search 70% more. Total sales reached 352,000 in one year. Five-star ratings for shopping experience jumped by 354%. The new filters made it easy for shoppers to find products fast. Spice Village saw more loyal, satisfied customers.

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Metcash - Retail - Large

Sydney, Australia

PromoRepublic helped Metcash improve local marketing for over 400 independent retailers. Metcash faced challenges with fragmented digital visibility across its... IGA, IGA Local Grocer, IGA Plus Liquor, and Supa Valu brands. PromoRepublic enabled tailored local activation on Facebook, Instagram, and Google. This solution kept every store visible and active online. The partnership focused on the Food & Grocery and Liquor divisions.

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Otto Group - Retail

bc. lab monitor gives Otto Group daily morning briefings on trends and topics from online media and social networks. The...retail giant uses these updates to guide content strategies and communication campaigns. The solution tracks over 50 brands, analyzing sentiment and summarizing key posts by 10 a.m. each day. Otto Group can spot trends and crises faster and make quick decisions for all its brands. The tool supports dynamic media monitoring and crisis detection.

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Pepco Romania - Retail - Large

Sotrender helps Pepco Romania organize and analyze social media data. The team uses Sotrender for reporting, analytics, and tracking key... metrics like top posts and fan base growth. They save time by having all social media insights in one place. Monthly reports help improve content and campaign strategies. Competitor analysis features support better planning and benchmarking.

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The Social Media Marketing Blueprint for Better Selection Decisions in Apparel And Fashion

 

Bloomers Intimates - Apparel & Fashion - Small

New York, USA

Billo helped Bloomers Intimates boost revenue by 400% year-over-year. The lingerie brand used Billo to quickly create engaging video ads... for Meta and TikTok. With Billo, their return on ad spend doubled and cost per acquisition dropped by up to six times. The brand sold out a new product launch in one month using only Billo ads. Billo made it easy to find creators and produce high-quality user-generated content.

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Findlay Hats - Apparel & Fashion - Small

Portland, USA

Findlay Hats uses Publer to manage their social media across Instagram, TikTok, and Facebook. The brand reaches millions of people... and keeps their posts consistent. Publer helps them grow their online community. They save time and effort with Publer's scheduling tools. Findlay Hats builds a stronger presence on social media with Publer.

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Who What Wear - Apparel & Fashion - Medium

Los Angeles, USA

Dash Social’s Story Studio helped Who What Wear improve Instagram Stories ad performance. The paid social team used Story Studio... to create and test ad creatives. They saw a 19% improvement in cost per result from story ads. Customization and A/B testing options let them boost engagement and readership. The tool increased ROI on social advertising for this fashion brand.

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Safari Sun - Apparel & Fashion - Small

USA

Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.

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Safari Sun - Apparel & Fashion - Small

USA

Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.

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Safari Sun - Apparel & Fashion - Small

USA

Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.

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CLUSE - Apparel & Fashion - Medium

Flowbox helped CLUSE collect over 19,000 user-generated photos and videos from social media. CLUSE integrated this content into their online... store using Flowbox. This led to a 19% increase in conversion rate. The platform made it easy to showcase real customer experiences. CLUSE used hashtags to gather authentic content and boost engagement. Flowbox enabled CLUSE to honor their customers and improve the shopping journey.

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PUMA - Apparel & Fashion

inBeat used its ad mockup generator and influencer network to help PUMA run a sequential storytelling ad campaign. The campaign used... three Instagram Stories and a Reel to guide viewers from awareness to action. The first story introduced an exclusive discount, the second showed a barcode for in-store use, and the third created urgency about the offer ending. The final Reel summarized the offer and store locations to drive conversions. This approach helped PUMA engage users and push them to act.

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Frankies Bikinis - Apparel & Fashion - Medium

Foursixty helped Frankies Bikinis turn Instagram and user generated content into shoppable galleries. The setup took just 4 hours. Frankies... used Foursixty to create home page, product page, and full page Instagram galleries. These features drove 23% of total online revenue and 19% of orders. Foursixty made it easy for Frankies to engage their 1.4M Instagram followers and boost sales.

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Social Media Marketing in Action in Other Industries

 

VIZ Media - Media & Entertainment - Medium

San Francisco, USA

Emplifi helped VIZ Media launch a "Fan Zone" gallery for user-generated content. Fans uploaded photos of manga collections and cosplay,... boosting engagement. The gallery achieved a 27.55% engagement rate. VIZ Media collected 50,000 pieces of UGC in eight months. Emplifi streamlined content approval and reduced staff workload. The platform made it easy to showcase community content online.

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香港航空 (Hong Kong Airlines) - Airlines - Large

Hong Kong, Hong Kong

Talkwalker helped Hong Kong Airlines turn a social media crisis into a PR win. The airline faced backlash over ticket... pricing errors. Using real-time social listening, they monitored negative comments and responded within hours. Engagement increased by 4,900% after their quick action. The case compares their response to British Airways' handling of a similar issue.

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Tupak - Small

Tupak used Soworker B. V. to lower marketing costs. They reached more people on social media. Tupak got more responses...to job vacancies. They also created more fruitful leads. The solution helped improve their marketing results.

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Opulence Global - Luxury Goods

Opulence Global used the Retortal platform to help thousands of luxury goods sellers. The platform launched in 2023. Sellers gained... access to new digital assets. This helped them grow their business around the world. The case highlights the impact of digital tools for global business expansion.

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Eikonikos

BirdSeed Video Showcase helped Eikonikos increase their leads by 4 times. The tool fits well into their workflow and is... easy to enable or disable as needed. Eikonikos used BirdSeed to connect with website visitors and improve engagement. The flexibility of BirdSeed allowed them to use only the tools they needed. Leonard Wolff, a developer at Eikonikos, shared this result.

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Creative Biolabs - Biotechnology

Creative Biolabs uses an advanced electrophysiology platform to improve neuroscience research. The platform allows precise monitoring and stimulation of neuronal... activity. It helps with drug efficacy analysis and high-throughput drug screening. The calcium assay tool supports research on calcium signaling pathways. The system works with many sample types, including animal models and human cell lines. Advanced microfluidic techniques in the electrode chip platform help with cell capture and sorting.

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TiE

NewzSocial helped TiE boost attendance at TiECON. The case study details how TiE used NewzSocial's platform to promote their event.... The solution focused on amplifying event reach and engagement. Results included increased event participation. The story highlights the impact of social media marketing for events.

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The Social Media Marketing Blueprint for Better Selection Decisions in Professional Training And Coaching

 

Amplio Coaching - Professional Training & Coaching - Small

Missinglettr helped Amplio Coaching save at least five hours each month on social media marketing. Helene, the co-founder and CMO,... used Missinglettr to automate content campaigns for blog posts and videos. Between January and March, Amplio Coaching saw a 42% increase in new users. The platform made it easy to share relevant content and engage their millennial audience. Helene recommends using Curate to match content to the right categories and boost engagement.

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True Life Purpose Now - Professional Training & Coaching - Small

USA

ContentStudio helped True Life Purpose Now save $500–$1,000 each month by automating social media tasks. The team increased efficiency by... over 50% and kept a steady posting schedule. They used unified calendars, bulk scheduling, and a social inbox to manage all accounts. Website traffic went up, and their reach and follower count grew by 25%. ContentStudio made it easy to track performance and engage with their audience.

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Christian Business Mentor - Professional Training & Coaching - Small

phpFox helped Christian Business Mentor create an engaging online community. Members found the platform easy to use. The community generated... 3,118 posts and 28,214 comments. High interaction rates show strong user engagement. The user interface and experience received positive feedback.

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Katie Seaman - Professional Training & Coaching - Small

Day One helps Katie Seaman, a mindfulness coach, support her well-being and growth. She uses the app daily for journaling... and self-reflection. The app lets her process emotions and log important moments. Katie finds it easy to stay present and connected to her values. Day One is a trusted tool in her personal and professional journey.

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Andrew Low - Professional Training & Coaching - Small

Pictory helped Andrew Low, a business coach, boost his social engagement and reach. He used Pictory's AI video generator to... turn text into engaging videos for social media. This made his content more dynamic and easy to share. As a result, Andrew saw improved engagement with his audience. Pictory's features helped him save time and create professional videos quickly.

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The Social Media Marketing Blueprint for Better Selection Decisions in Education

 

MSD of Mount Vernon - Education - Medium

Mt. Vernon, USA

SocialWall Pro helped MSD of Mount Vernon boost engagement at their school contest. Over 11,000 social posts were shared, far... exceeding the 2,000 student population. The "Battle" mode drove competition and amplified the campaign, making #WEAREMV trend nationally. Flexible moderation and display options let the school adapt the social wall to their needs. The campaign built a strong sense of community and increased visibility.

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Ironclad Trucking Academy - Education - Small

Practina AI helped Ironclad Trucking Academy double website conversions in three months. The academy reduced bounce rate from 65% to... 40% and cut cost-per-lead from $100 to $60. Social media engagement grew by 75%, and enrollments rose 35% after launching multilingual ads and review widgets. Practina's digital marketing tools improved lead generation, brand trust, and student diversity.

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Fontana Unified School District - Education - Large

Jatheon helped Fontana Unified School District fix slow and glitchy email archiving. The old system made it hard to find... emails and took days to search. Jatheon made the switch easy with strong support and clear steps. The new platform is faster and easier to use. Staff can now handle requests quickly and restore emails with better search tools.

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Fontana Unified School District - Education - Large

Jatheon helped Fontana Unified School District fix slow and glitchy email archiving. The old system made it hard to find... emails and took days to search. Jatheon made the switch easy with strong support and clear steps. The new platform is faster and easier to use. Staff can now handle requests quickly and restore emails with better search tools.

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Social Media Marketing in Action in Government Administration

 

gematik - Government Administration - Medium

Berlin, Germany

Feedly Threat Intelligence helped gematik's Cyber Defense Center cut manual OSINT work by 70%. The team automated threat intelligence collection,... translation, and reporting. Ingestion time for threat intel reports dropped from up to 10 minutes to just 2 seconds. Daily and weekly briefings are now automated, freeing staff for strategic projects. The workflow is simple, reliable, and easy for any team member to manage.

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Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check... case status and message officers directly. The portal led to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

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City of West Hollywood - Government Administration - Small

West Hollywood, USA

EmbedFeed helps the City of West Hollywood share social media updates on its website. The city manages over two dozen... social media profiles. With EmbedFeed, all posts from Facebook, Twitter, and Instagram appear directly on city webpages. This makes it easy for residents to see updates without using social platforms. The communications team praises EmbedSocial’s support and simple setup.

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NHS Essex ICB - Government Administration - Large

UK

NHS Essex ICB used Orlo to move from broad messaging to targeted, data-driven community engagement. They reached 1.6 million people... with their new approach. This led to a 44% increase in blood pressure checks. Orlo helped NHS Essex ICB achieve measurable health outcomes. The focus was on hyper-local communication and real results.

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Recent adoption and success with Social Media Marketing software in Food And Beverages

A popular alcoholic beverage brand - Food & Beverages - Large

StatSocial helped a leading alcohol brand measure the real sales impact of influencer and paid social campaigns. The brand used... StatSocial to match campaign exposure to in-store purchase data across 9.2 million households. The campaign generated $2.5 million in incremental revenue and achieved a 3.7x return on ad spend. Influencer content drove a 28% lift in new customer acquisition and a 6.6% increase in purchase frequency. Paid social extended reach, while influencer marketing delivered higher per-household impact.

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Starbucks South Africa - Food & Beverages - Large

South Africa

DataEQ analyzed Starbucks South Africa's market entry before its April 2016 launch. The research focused on consumer perceptions of Starbucks,... a global coffee brand, entering a market where its beverage prices were higher than local standards. DataEQ gathered insights on what South Africans thought about the brand's arrival. The findings helped Starbucks understand local expectations and challenges.

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Yemeksepeti - Food & Beverages - Large

Istanbul, Turkey

Yemeksepeti used X Business to improve its Twitter engagement. The company saw a 67% increase in click-through rate and a... 33% rise in engagement. Cost per click dropped by 4%. These results helped Yemeksepeti connect better with its audience. The campaign reached over 20,000 users and generated more than 60,000 impressions.

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LoveRaw - Food & Beverages

Minter. io helped LoveRaw improve their Instagram stories highlights. LoveRaw used branded recipes, career posts, behind the scenes content, Q&A,...and wallpapers to engage followers. The highlights used strong branding, swipe up links, and creative visuals. This made it easier for customers to find information and connect with the brand. LoveRaw built trust and encouraged sales through these Instagram features.

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The Social Media Marketing Blueprint for Better Selection Decisions in Telecommunications

 

One of the world’s largest telecommunications companies - Telecommunications - Very Large

Interactions helped one of the world’s largest telecommunications companies fix high misrouting of customer calls. The company serves millions of... customers and needed better intent recognition. Interactions implemented an IVA that achieved a 98.9% intent capture and routing accuracy. This led to major business savings and higher customer satisfaction. The solution improved self-service, reduced average handle time, and increased CSAT by 9%.

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A UK network provider - Telecommunications - Large

UK

Ipsos Brand Signals helped a UK network provider track the impact of its 5G campaign. The tool measured social media... buzz and aligned it with survey data, showing increased awareness and the perception of having the fastest network. Ipsos identified early negative sentiment about 5G health concerns, allowing the provider to address risks quickly. The provider used these insights to adjust messaging and monitor brand health in real time. Over 100,000 5G mentions were tracked in April 2020.

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Mobile Vikings - Telecommunications - Medium

Wroclaw, Poland

SentiOne helped Mobile Vikings grow their reach by 300% and increase sales by 70%. Mobile Vikings needed to measure marketing... effectiveness and brand reach without using traditional mass media. SentiOne provided tools for social listening, campaign analysis, and real-time monitoring. The team used the 4dx methodology to focus on organic reach as their main goal. With SentiOne, Mobile Vikings tracked results and adjusted actions quickly, leading to strong, stable growth.

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Vodafone Turkey - Telecommunications - Very Large

Istanbul, Turkey

Monitera helped Vodafone Turkey improve their social media response. The company used Monitera to become more responsive to customers. This... led to a 40% increase in customer satisfaction performance. The focus was on social media monitoring and engagement. Vodafone Turkey saw measurable gains in customer experience.

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Social Media Marketing in Action in Financial Services

 

Jupiter Money - Financial Services - Medium

Mumbai, India

Jupiter Money used Locobuzz's AI-powered customer experience platform, built on AWS, to unify support across social media, app reviews, and in-app channels. The company faced... fragmented customer inquiries and slow, inconsistent responses. Locobuzz integrated Amazon Bedrock for AI-driven response suggestions, semantic search, and intelligent routing. As a result, Jupiter Money achieved an 88% first-contact resolution rate and reduced first-level response times to 20 minutes. The solution improved customer satisfaction and reduced operational costs.

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Swiss Life Select Austria - Financial Services - Large

Vienna, Austria

Swiss Life Select Austria used Swat. io to manage social media planning and community management. The team needed a tool...to handle multiple locations and scale their content. Swat.io helped them plan posts in advance and reschedule easily. The platform made collaboration simple with internal notes and a central calendar. Community management improved with a shared inbox and clear workflows. All social media tasks are now managed in one place.

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Bloomberg L.P. - Financial Services - Very Large

New York, USA

Bloomberg L. P. needed a better way to visualize financial timeseries and discrete events for investment decisions. Their old method...could not handle many event types and caused clutter. They designed a new scalable visualization that organizes large volumes of event data on a single screen. This solution helps users quickly see links between events and price changes. It supports fast, real-time updates and fits into Bloomberg's high-speed workflow.

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A multi-national investment and insurance company - Financial Services - Very Large

inQuba Journey Orchestration with WhatsApp helped a multi-national investment and insurance company boost client engagement and portal registration. The company used... personalized WhatsApp dialogues and nudges to guide clients through onboarding. Verified WhatsApp messages increased trust and response rates. The solution achieved message read rates as high as 90% and engagement rates above 40%. This approach improved customer engagement and drove higher conversion.

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Recent adoption and success with Social Media Marketing software in Consumer Electronics

 

Signify - Consumer Electronics - Very Large

Eindhoven, Netherlands

Lately’s AI-powered social content platform helped Signify double their social media metrics. Signify reduced social copy creation time by 85%... and cut copywriting costs by more than half. The platform automated content creation and scheduling, boosting engagement by over 110%. Average reach per post grew by more than 150%. Signify maintained a consistent brand voice across global markets, strengthening their online presence.

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Ricoh Canada - Consumer Electronics - Very Large

Toronto, Canada

Ricoh Canada used GaggleAMP to boost its social media reach. In a three-month pilot, nine sales reps achieved a reach... of 534,000 people. After expanding the program, Ricoh Canada’s social reach grew to 2.6 million in six months. Employees found the platform easy to use and liked having control over shared content. The company saw higher engagement and steady growth in followers and impressions.

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Mobidoktor - Consumer Electronics - Small

Poland

Mobidoktor used Brand24 to monitor social media and boost its smartphone repair business. They tracked brand mentions, managed online reputation,... and responded to customer feedback. By filtering mentions, they found new leads and improved customer service. Mobidoktor increased conversions by 212% and gained 20–30 more repairs each month. Social listening helped them connect with clients and grow their brand.

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AeroCool - Consumer Electronics

AeroCool wanted to move from B2B to B2C and connect directly with customers. They found it hard to find the... right influencers using old methods, which took a lot of time and money. With YouScan, they quickly found new influencers using filters and deep history features. They built a list of UK-based YouTubers in just a few hours and got a 100% response rate. Six months later, they still work with 80% of those influencers. YouScan made managing influencer relationships much easier and saved them time.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Internet

 

Rakuten Viber - Internet - Large

Tokyo, Japan

Planable helped Rakuten Viber streamline social media collaboration for its global teams. Before Planable, Viber's marketing teams struggled with scattered... workflows, email approvals, and content mistakes. With Planable, all teams now coordinate, review, and publish content in one place. This reduced errors, improved brand consistency, and saved time. Local teams can propose and target content, while global teams maintain oversight. Planable's platform brought peace of mind and efficiency to Viber's social media operations.

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YouTube - Internet - Large

San Bruno, USA

Dataminr detected eyewitness reports of an active shooter at YouTube’s headquarters. The platform alerted corporate security teams 11 minutes before... major news outlets. Security teams used Dataminr’s updates to track the event in real time. Alerts included injury details, road closures, and law enforcement actions. This helped YouTube’s security team inform stakeholders and protect employees quickly.

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Joshua Parkinson (Founder/CEO of Post Planner) - Internet - Small

USA

Joshua Parkinson, founder of Post Planner, used his own app to grow a Facebook page about rock climbing from zero to 147,000 followers in just over a year. He focused on... building a passionate community first, then turned the page into a business. Post Planner helped him find, curate, and schedule high-performing visual content. He used targeted Facebook ads to attract engaged fans, paying about $0.08 per fan. This approach showed how startups can use social media tools to build an audience and launch a business.

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Unistyle株式会社 - Internet

SocialDog helped Unistyle株式会社 improve their Twitter (X) marketing. Unistyle wanted to increase website visits from social channels and reduce reliance... on SEO. They used SocialDog to manage multiple accounts, monitor keywords, and automate follow management. This made their Twitter operations faster and more efficient. As a result, sessions from social media increased, and Unistyle saw clear business impact from their social efforts.

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Recent adoption and success with Social Media Marketing software in Manufacturing

 

Schott AG - Manufacturing - Very Large

Mainz, Germany

Facelift helped Schott AG manage its global social media presence. Schott used Facelift to centralize operations and keep brand messaging... consistent. The platform made it easier for teams to work together and track engagement. With Facelift Data Studio, Schott gained deep analytics and competitor insights. Schott saw cost savings, better efficiency, and higher engagement rates. The company improved brand perception and internal communication.

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Jamco - Manufacturing - Medium

Tokyo, Japan

Jamco used Dassault Systèmes' Virtual Twin as a Service to change how it designs aircraft interiors. The company built a... Virtual Innovation Studio, letting customers and engineers explore full-size cabin models in a virtual reality environment. This made it easier to get feedback and approve designs before building anything physical. Jamco reduced late-stage changes, sped up development, and improved collaboration with aerospace clients. The virtual twin also helps with training and aftersales support, making processes faster and more efficient.

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MSI (Micro-Star International) - Manufacturing - Large

Taipei, Taiwan

MSI used quintly to track and analyze social media marketing across 120 countries. They managed over 200 profiles and needed... better analytics to measure campaign performance. With quintly, MSI saved 2 hours weekly and saw a 30% increase in conversion. The platform helped them benchmark against competitors and prove ROI. MSI valued quintly’s data quality, customization, and customer support.

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Recent adoption and success with Social Media Marketing software in Publishing

 

American City Business Journals - Publishing - Large

Charlotte, USA

American City Business Journals used True Anthem’s AI-powered automation to manage content across 45 markets. The lean team faced challenges... with workflow inefficiencies and needed to grow traffic. With True Anthem, they streamlined operations and saved time. They achieved a 50% increase in social link clicks while keeping editorial control. This case shows how automation can drive audience growth for publishers.

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South China Morning Post - Publishing - Large

Hong Kong, Hong Kong

Echobox helped South China Morning Post boost Facebook pageviews by 56%. Twitter pageviews rose by 50%. The social media team... saved time equal to 3.9 full-time employees per day. SCMP used artificial intelligence to manage social media and maintain a 24/7 presence. The newspaper grew its Facebook following tenfold in 3.5 years. Echobox made posting content easier and more effective.

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DIGITAL MAGAZINES - Publishing

Social Elephants helped digital magazines compete for readers on social networks. The magazines wanted to grow their audience and increase... engagement. Social Elephants provided tools for tracking Facebook share of voice and engagement. The solution supported the magazines in their fight to capture more readers. The case highlights the shift from traditional to digital business press.

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The Social Media Marketing Blueprint for Better Selection Decisions in Consumer Services

 

Global Answer 24/7 - Consumer Services - Small

USA

Fox TAS helped Global Answer 24/7 grow from 50 to 500 calls per day. The company replaced outdated systems with... a managed, scalable solution. This reduced operational burden and improved call handling. Global Answer 24/7 expanded into five international markets. The new system enabled accurate billing and faster response times. The company also launched First Point AI, a voice AI solution for businesses.

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Sarah Heriot (Support Worker Store and Swifty Matchy) - Consumer Services - Small

Australia

Hopper HQ helped Sarah Heriot, a solo entrepreneur, manage social media for two businesses. She used to spend hours manually... posting content across Instagram, Facebook, LinkedIn, and YouTube. Hopper HQ let her schedule posts in bulk and manage all accounts from one dashboard. She saved the cost of hiring a virtual assistant by automating her workflow. Sarah now keeps a consistent online presence and has more time to focus on her business and community.

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Too Good To Go - Consumer Services - Large

Copenhagen, Denmark

Too Good To Go used Sociality. io to manage social media across 20+ countries. The team needed a simpler tool...after outgrowing their old platform. Sociality.io made scheduling, approvals, and analytics easier for global teams. The onboarding was smooth and fast. Teams now track engagement and manage conversations more efficiently. Sociality.io helps Too Good To Go keep their social media consistent and collaborative worldwide.

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Social Media Marketing in Action in Sports

 

Motherwell FC - Sports - Small

Motherwell, UK

Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.

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Cleveland Cavaliers - Sports - Large

Cleveland, USA

The Cleveland Cavaliers used Tagboard Producer to host a virtual NBA Draft pre-show. They aimed to engage fans, grow their... digital audience, and drive sponsor value. The show featured live fan commentary, social contests, and branded graphics. The result was a 100% increase in total views and a 101% rise in unique viewers. The #CavsDraft hashtag saw a 300% increase, with over 17 million impressions and 740,000 engagements.

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Sofascore - Sports - Large

Determ helps Sofascore track global media mentions in real time. Sofascore needed to filter out irrelevant coverage and focus on... PR and marketing impact. With Determ, teams get daily automated reports and instant alerts for key topics. The platform supports media monitoring, influencer tracking, and branded content analysis. Sofascore values Determ for its efficiency, automation, and responsive support.

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Recent adoption and success with Social Media Marketing software in Restaurants

 

Papa John's - Restaurants - Very Large

Louisville, USA

GetintheLoop helped Papa John's boost pizza sales during off-peak hours. The team tested different offers and found that a 40%... discount drove more orders than set deals. GetintheLoop used app notifications and emails to reach customers at key times. The campaign generated over 1,300 conversions, 33,530 engagements, and 2 million views. Timed digital ads and urgent offers increased new customer orders.

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Habit - Restaurants - Large

Irvine, USA

Later helped Habit launch the Desert Drip Charburger at a festival. The campaign used fashion-forward creators to reach a younger... audience. Four creators produced 51 pieces of content, driving 1.08M views and 4M paid impressions. The campaign led to a national menu launch. Creator-led storytelling outperformed traditional ads for Habit.

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Domino's Pizza - Restaurants - Very Large

Ann Arbor, USA

Domino's Pizza used Cool Tabs to run a big Instagram giveaway. Over 34,000 people joined the contest. The campaign gave... away 1,002 free pizzas and brought in more than 16,000 new Instagram followers. The goal was to promote new pizza flavors and grow their social media audience. The campaign used simple steps and fun content to keep users engaged.

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Recent adoption and success with Social Media Marketing software in Non Profit Organization Management

 

WWF - Non Profit Organization Management - Large

Gland, Switzerland

WWF used Coosto to improve its content strategy and boost social media engagement. The marketing team needed a user-friendly tool... to analyze data and reach a wider audience. Coosto's dashboards and reports helped WWF create impactful posts and respond quickly to online conversations. Engagement on platform X rose by 147.5%, and TikTok engagement jumped by 811%. TikTok impressions increased by 1478%. Coosto also helped WWF optimize post timing for greater reach.

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World Wildlife Fund (WWF) - Non Profit Organization Management - Large

Keyhole's social media analytics tools help World Wildlife Fund (WWF) track and analyze social media campaigns. WWF uses Keyhole to... monitor brand mentions and measure engagement. The analytics help WWF understand the impact of digital initiatives. This lets them optimize content strategies and boost audience engagement. Keyhole supports WWF in improving their social media performance.

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The Latest Social Media Marketing Deployments delivering value in Real Estate

 

Il Mio Condominio - Real Estate - Small

Italy

Il Mio Condominio used Spidwit to manage its social media presence. The portal publishes two daily posts on Facebook using... Spidwit, keeping content fresh and engaging. This strategy helps attract daily requests for advice and builds professional relationships. Spidwit also indexes blog articles, increasing their reach. The tool saves time and helps the team connect with more potential clients online.

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Evernest - Real Estate - Medium

USA

Evernest used CoSchedule Marketing Suite to manage project requests. The team completed 75% more projects each month without adding staff.... Project timelines became 4 times faster. The new process improved communication and trust with stakeholders. Marketing’s value to leadership became more visible. The team eliminated unnecessary meetings and bottlenecks.

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The Social Media Marketing Blueprint for Better Selection Decisions in Banking

 

Claremont Savings Bank - Banking - Small

Claremont, USA

Vertical IQ helped Claremont Savings Bank cut pre-call research time from over an hour to just 20 minutes. The bank uses... Vertical IQ’s industry intelligence to prepare for prospect meetings, deepen customer relationships, and improve credit analysis. Bankers feel more confident and focused, using industry-specific insights to personalize outreach and annual reviews. The credit team leverages Vertical IQ to benchmark borrowers and assess risk, supporting successful loan approvals. Localized industry data gives the bank a competitive edge in its community market.

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Vision Credit Union - Banking - Medium

Canada

Resolver helped Vision Credit Union move from Excel to a flexible risk management platform. The risk team used Resolver to... build a company-wide risk culture and prove the value of their ERM program. Resolver dashboards let risk owners see dependencies and impacts across the organization. The software simplified risk assessments and enabled real-time risk reporting. Vision Credit Union now makes decisions with up-to-date risk data and impresses regulators and the board.

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The Latest Social Media Marketing Deployments delivering value in Hospitality

Hop Software - Hospitality - Small

UK

Sendible helped Hop Software boost social media engagement by 18. 5%. Hop switched from Agorapulse to Sendible to fix slow...reporting and hard workflows. The team used Sendible’s custom reporting and easy content approvals. Bulk scheduling let them post more content in less time. Hop saved hours on manual work and focused on creative campaigns and growth.

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Whitbread Restaurants - Hospitality - Large

Dunstable, UK

Yext Search Experience Cloud helped Whitbread Restaurants boost their online visibility. They saw a 55% increase in Google Search views... and a 52% rise in Google Maps views. Clicks on their listings grew by 33% year over year. Whitbread used Yext to manage over 18,000 listings and update thousands of business details. This made it easier for customers to find accurate information about their restaurants online.

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The Latest Social Media Marketing Deployments delivering value in Health Wellness And Fitness

Healthy Stuff Online Ltd - Health, Wellness And Fitness

SmarterQueue helped Healthy Stuff Online Ltd manage over 50 social media accounts with just one person. Before, their team spent... hours manually posting and planning content. With SmarterQueue, they save time, money, and effort. The platform's "Find Content" and "Analytics" features made scheduling and sharing posts easy. Traffic to their website increased, and revenue from this traffic covers the cost of SmarterQueue. The marketing team now works more efficiently and recommends SmarterQueue for businesses with many social accounts.

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Saini Eyecare - Health, Wellness And Fitness - Small

Juicer. io helped Saini Eyecare boost homepage engagement by 47%. The team embedded their Instagram feed on their website. This...made the site feel more lively and current. Visitors spent 20% more time on the homepage. The integration built a stronger link between their website and social media. Saini Eyecare saw more patient interest and trust.

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The Latest Social Media Marketing Deployments delivering value in Transportationtruckingrailroad

 

スイス連邦鉄道 (SBB) - Transportation/Trucking/Railroad - Very Large

Bern, Switzerland

Piano helped スイス連邦鉄道 (SBB) unify fragmented data across digital and physical touchpoints. SBB used Piano to track customer journeys on... websites, apps, and stations. This integration led to a 29% CAGR in digital sales from 2021 to 2024. Teams improved data literacy and now analyze customer behavior independently. SBB can now identify key customer needs and optimize digital services for travelers.

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A global airline - Transportation/Trucking/Railroad - Very Large

Flashpoint helped a global airline protect its customers, employees, and brand from cyber and physical threats. The airline's Red Team... used Flashpoint to identify vulnerabilities and respond to risks faster. Flashpoint's threat intelligence and vulnerability management tools enabled the team to monitor threats, prioritize patching, and reduce manual work. Junior analysts could contribute more effectively. The airline improved its security posture and efficiency across multiple teams.

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The Latest Social Media Marketing Deployments delivering value in Events Services

Mental Health Conference - Events Services - Small

Walls. io helped the Mental Health Conference boost engagement with a hashtag wall. Attendees shared posts using the event hashtag,...which appeared live on digital displays. The wall increased awareness and participation during the event. Organizers used the wall to collect and showcase attendee stories. The campaign made the event more interactive and memorable.

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VPC Inc. - Events Services - Small

Chicago, USA

VPC Inc. used Taggbox to boost engagement at virtual events. They needed a way to help audiences interact and celebrate... honorees online. Taggbox's social wall solution let attendees share messages and connect through social media. VPC Inc. rated Taggbox 5 stars for ease of use, performance, and support. The solution made their virtual events more interactive and memorable.

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Recent adoption and success with Social Media Marketing software in Hospital And Health Care

 

Virtua Health - Hospital & Health Care - Large

Marlton, USA

Virtua Health used Reputation to improve their online presence and patient experience. They updated and optimized physician listings, leading to... over 25 million impressions. Website clicks increased by 186%. Actions on listings rose by 134%, surpassing 1 million. Monthly clicks for directions to physician locations jumped by 500%. Virtua Health also used insights reporting to make better decisions for patients.

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One You Love Homecare - Hospital & Health Care

SocialMadeSimple helped One You Love Homecare boost brand awareness and generate new customers using social media marketing. Five franchisees joined... a free 90-day pilot program. The team posted content three times a week and ran targeted lead generation ads on Facebook and Instagram. Franchisees used the SocialModo platform to manage campaigns and view analytics. The program delivered measurable results in customer leads and reach.

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The Latest Social Media Marketing Deployments delivering value in Insurance

 

Global insurance provider - Insurance - Very Large

Hootsuite helped a global insurance provider generate $76 million in annual business impact. The company used Hootsuite to centralize social... media management and automate compliance. Agents received training and tools to engage clients and prospects online. This led to $42.7 million in new revenue and $24.8 million in cost savings. The solution also reduced risk, saving $3 million in avoided costs each year.

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Social Media Marketing in Action in Accounting

 

Institute of Certified Bookkeepers (ICB) - Accounting - Small

Melbourne, Australia

Digivizer helped the Institute of Certified Bookkeepers (ICB) boost social media engagement for Australia’s bookkeepers. ICB’s social presence was inconsistent... and lacked strategy. Digivizer revamped their content, branding, and social media management. Engagements grew by 1,678% on Facebook, 1,378% on Instagram, and 202% on LinkedIn. Web traffic more than doubled and survey participation rose by 44%. ICB’s members noticed the new, professional look and increased value.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Media Production

 

Clique Brands - Media Production - Medium

Los Angeles, USA

Naytev helped Clique Brands improve social media campaign results. Clique Brands used Naytev to test creative content on Facebook and... Instagram. They saw a 63% higher clickthrough rate and a 79% increase in conversion rate. Engagement rate doubled, and campaign costs dropped by up to 57%. Naytev gave Clique Brands insights to package content better for social distribution.

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The Latest Social Media Marketing Deployments delivering value in Wholesale

 

MSC Industrial Supply - Wholesale - Large

Melville, USA

MSC Industrial Supply uses Verint Genie Bot to improve customer experience and analyst performance. The Genie Bot suggests evaluation questions... and scripts for analysts. It also helps automatically evaluate calls and find what top agents do differently. MSC reports that these tools make a big difference for both customers and employees. The company aims to create better experiences using AI-driven insights from Verint.

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The Latest Social Media Marketing Deployments delivering value in Oil And Energy

 

Ultragaz - Oil & Energy - Large

São Paulo, Brazil

Buzzmonitor helped Ultragaz manage content for 700 franchisees on Facebook. Ultragaz needed to control posts and monitor engagement across many... distributor pages. Buzzmonitor enabled fast reporting, generating a performance report for all 700 pages in just 6 seconds. The platform allowed Ultragaz to track trends, monitor competitors, and control brand messaging. Ultragaz gained better insight into franchisee activity and improved crisis management.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Construction

a construction firm - Construction

This case study shows how niche marketing and SEO helped a construction firm grow online. The firm used targeted search... optimization and local marketing to boost its digital visibility. By focusing on a specific audience, the company increased conversions and built regional authority. The strategy included tailored content, local search tactics, and sponsored posts. These steps led to stronger customer relationships and real business growth.

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Driving ROI and results: Understanding the Impact of Social Media Marketing in Pharmaceuticals

 

IFF Health Sciences - Pharmaceuticals - Very Large

New York, USA

IFF Health Sciences used Valona and FIBRES to connect foresight work across teams. They integrated futures intelligence with market intelligence... for better collaboration. Teams now share insights and trends using a single platform. This helped break down silos and improved engagement. R&D and sales teams can now access and contribute to foresight mapping. The result is a shared view of emerging trends and future scenarios.

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Recent adoption and success with Social Media Marketing software in Computer And Network Security

 

Securonix - Computer & Network Security - Medium

Addison, USA

Securonix used MarketBeam to improve their social media marketing. Before, their team spent hours posting on different platforms with little... engagement. With MarketBeam, they automated multi-channel posting and tracked analytics in one place. LinkedIn engagement rose by 150%. Employee adoption reached 70%. Twitter became their top channel, driving 64% of click-throughs. In one month, LinkedIn page impressions jumped by 1250%.

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