Location Based Marketing Client Stories | Industry adoption & Deployment Successes
The Location Based Marketing Blueprint for Better Selection Decisions in Real Estate
Zoopla
- Real Estate
Zoopla, a leading property website, wanted to improve their property search experience. They integrated TravelTime, an API that uses time-based location insights, to personalize search results. This ...allowed users to find homes based on commute times to important locations. Within 10 months, Zoopla saw a 300% increase in conversions, as users booked more viewing appointments. The API helped Zoopla deliver relevant search results, enhancing user confidence in their property choices.
FreeG WiFi helped Workloft, a large coworking space in Mumbai, fix internet and WiFi problems. Workloft had issues with slow speeds, frequent disconnections, and hard-to-use login systems. FreeG WiFi... installed a new controller, set up load balancing and failover, and provided an easy dashboard for user management. Members now log in once and get automatic access. Workloft can control speed, block unwanted users, and track usage. The new system improved reliability and made internet management simple for Workloft.
Geopointe helped 3M create territory maps for internal clients. The team needed a tool they could learn and use without outside help, especially during COVID-19. Geopointe’s layer and CSV import feat...ures made it easy to organize territories and visualize data. 3M gained better insights into sales territories, improved travel analysis, and identified where to focus inside sales. The team completed tasks faster and more cost-effectively, with visually clear results.
Recent adoption and success with Location Based Marketing software in Manufacturing
A medium-sized corporate group specializing in hydraulic components and systems
- Manufacturing
Favendo asset tracking helped a medium-sized manufacturer of hydraulic components automate inventory in an 800 square meter distribution center. Before, workers spent up to 5 minutes per asset on man...ual inventory, risking errors and wasted time. Favendo installed Quuppa Q35 locators and Bluetooth tags for real-time tracking. The system links assets to barcodes and updates the ERP automatically. Automated de-matching zones and alerts prevent loss. The solution saves up to 900 hours per year, shortens search times, and reduces damage risk.
Location Based Marketing in Action in Other Industries
AGS Airports
- Airports
Purple's guest WiFi solution helped AGS Airports offer both free and premium WiFi to passengers. AGS Airports used Purple's tiered bandwidth and Verify product to ensure real email collection and dat...abase integrity. The airport group generated £284,388 in extra revenue from premium WiFi, with a 2.5% conversion rate to paid service. This led to an 842% return on their initial investment. Over 5.6 million passengers use their WiFi each year.
The Latest Location Based Marketing Deployments delivering value in Utilities
Helpthemove
- Utilities
Loqate helped Helpthemove fix data problems in utility switching. Helpthemove used Loqate's Verify and Utilities Register to combine and clean up address data. This made switch completions go up and ...support queries go down. Customers onboarded faster and were happier. Energy providers liked the better data and smoother switching. Helpthemove now finds smart meter properties more easily and offers better energy solutions.
Recent adoption and success with Location Based Marketing software in Media Production
Beatgrid Media
- Media Production
Bluedot geolocation helped Beatgrid Media improve ad attribution. Beatgrid mapped 13,000 geofences to track TV, radio, and OOH ad reach. They matched ad exposure to real retail foot traffic. This sav...ed clients millions in ad spend. Attribution accuracy and ad ROI increased. Battery drain was minimized for users.