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Marketing Automation in Action in Other Industries
Neural Voice - Customer Service
Neural Voice wanted to make their AI conversation platform work better with other systems. They used Cyclr to connect their... platform to CRMs and messaging tools. Cyclr let them build and reuse integration templates quickly. This helped Neural Voice deliver new features to customers in just weeks. Using Cyclr led to a 25% increase in sales and saved them a lot of time and money.
Anonymous
Optilyz enabled a highly segmented reactivation campaign for different customer personas. The campaign moved away from a one-size-fits-all approach. The... focus was on targeting specific groups with tailored messaging. This strategy aimed to improve reactivation rates. The content does not mention specific results or metrics.
Apptica
Pushwoosh helped Apptica improve their business and marketing. Apptica added Pushwoosh to their offerings. The partnership made Apptica's operations more... efficient. Apptica values the steady collaboration with Pushwoosh. The solution supports consistent results for industry peers. Pushwoosh enhances Apptica's client relationships.
Brodo - Food & Beverages
Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce... to manage both a la carte and subscription orders. The team found Klaviyo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.
Melbourne Football Club - Sports
Iterable helped Melbourne Football Club improve their marketing efforts. The club used Iterable to connect better with fans. The solution... made it easier to send messages and updates. This helped the club engage their audience more effectively. The story shows how Iterable supports sports organizations with digital marketing.
A leading North American print and display vendor - Printing
DistroPRO helped a leading North American print and display vendor reclaim 400+ hours per month by automating campaign management. The vendor replaced... manual spreadsheets with a single platform, cutting turnaround time from 2–3 days to under 4 hours. Administrative overhead dropped by 30%. Teams now focus on client service and quality, not data entry. DistroPRO improved data accuracy and enabled same-day campaign setup for major retail and CPG programs.
Zogics - Consumer Goods
Postalytics helped Zogics automate direct mail campaigns for their gym supply eCommerce business. Zogics used Postalytics to send large, personalized... postcards to re-engage customers who stopped buying. The solution integrated with HubSpot, letting Zogics track engagement and automate mailings. Zogics saw a 500% increase in ROI and a 140% rise in order volume. The campaign also saved time and reduced manual work.
ADSR Technologies - Technology / Transportation
Caspio helped ADSR Technologies build cloud-based CRM and sales reporting systems for auto dealerships. Before Caspio, ADSR struggled with expensive... and slow cloud development. Caspio's platform let them develop solutions much faster and at lower cost. The tools made it easy to manage data and create professional apps. ADSR gained a strong competitive edge by delivering quality products quickly and within budget.
Air New Zealand - Travel And Hospitality
Acoustic Campaign helped Air New Zealand improve email marketing. The airline saw an 80% increase in open rates. Click-through rates... went up by 38%. They delivered more personalized content. Centralized email delivery made their work more efficient. Speed to market also improved.
Third Avenue Management - Financial Services
ProFundCom helped Third Avenue Management, a boutique asset manager, replace Pardot for email marketing. The team found Pardot hard to... use and needed outside help to send custom emails. ProFundCom offered a simple point-and-click system and included support. Third Avenue now sends emails easily and gets fast, helpful support. The company values the free webinars and plans to explore more features in the future.
Zero Waste Outlet - Retail And Ecommerce
AiTrillion helped Zero Waste Outlet track and engage over 26,000 website visitors. The company faced high cart abandonment and lacked... a customer retention strategy. AiTrillion's Super App provided email marketing, loyalty rewards, announcement bars, chatbots, and product recommendations. These tools automated communication and improved customer relationships. Zero Waste Outlet saw a significant increase in sales and customer engagement after using AiTrillion.
Optimizely - Information Technology And Services - Large
Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually... appealing site in just two weeks. Marketers and developers worked faster with real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.
Ancient Nutrition - Health, Wellness And Fitness - Medium
Cordial helped Ancient Nutrition boost email revenue by 23% and customer engagement by 12%. The health and wellness e-commerce brand... unified three email platforms into one with Cordial, ending data silos. They used Cordial’s data platform and email builder to personalize campaigns and automate messages. The team also ran A/B tests to improve opens, clicks, and purchases. Personalized experiences increased brand loyalty and streamlined operations.
Lieblingstasche.de - E Commerce
ProCampaign helped Lieblingstasche. de, an online bag store, boost sales by over 30 percent. The platform enabled automated workflows and...personalized campaigns. This improved the customer journey and relationship management. The CRM conversion rate increased by 20 percent. Lieblingstasche.de used ProCampaign's business intelligence to upgrade e-commerce offers. The CEO praised ProCampaign for its intuitive use and possibilities.
Elefant - E Commerce
WebEngage helped Elefant improve first-order conversions. Elefant used WebEngage's marketing technology tools. The company saw a 74% boost in first-order... conversions. This shows strong results from using WebEngage for e-commerce growth.
Qualiti - Computer Software
Edge Delta Log Search & Analytics helped Qualiti improve their log search experience. Qualiti's developers struggled to find logs quickly... in Amazon CloudWatch, slowing issue resolution. With Edge Delta, they streamlined log searches and used anomaly detection for faster insights. The team reduced time-to-triage by 40% on average and up to 70% for difficult issues. Tasks that took an hour now take just 15 minutes.
Attio - Computer Software - Medium
Customer. io helped Attio automate messaging after their product launch. Attio used Customer.io to connect data from Intercom, Segment, and...their CRM. They built onboarding campaigns that doubled retention past 30 days. Mobile workflows improved conversion rates to 20-30%. Attio achieved an 80% renewal rate with automated billing. Customer.io enabled scalable, personalized marketing automation for Attio's CRM platform.
Funding Strategies - Financial Services
Funding Strategies, a financial services firm, replaced spreadsheets and multiple systems with Zoho One. They customized Zoho One to integrate... CRM and email marketing, improving lead management and client communication. The team can now manage 20 matters at a time and provide clients with access to analytics. This has enhanced efficiency and client service.
Funding Strategies - Financial Services
Funding Strategies, a financial services firm, replaced spreadsheets and multiple systems with Zoho One. They customized Zoho One to integrate... CRM and email marketing, improving lead management and client communication. The team can now manage 20 matters at a time and provide clients with access to analytics. This has enhanced efficiency and client service.
Liz Kohler Brown - Content & Education
Drip and Uscreen helped Liz Kohler Brown improve lead generation and trial signups. Liz switched from Kajabi to Uscreen and... Drip to fix email and segmentation issues. The team now uses Drip’s direct integration for accurate member targeting and communication. They achieved a 50% trial conversion rate and 25% of store revenue comes from Drip. Email marketing drives 60-80% of total revenue, with a 35% repeat purchase rate.
K&L Ruppert - Retail
Commanders Act helped K&L Ruppert save a five-figure sum each year by improving conversion deduplication. The solution gave better insight... into the customer journey and the impact of coupon and discount channels. Marketing spend allocation improved, and duplicate conversion credits were eliminated. Reporting became more reliable, with variance between web analytics and conversion reporting dropping below 1%. Tag implementation became much faster and easier.
Travis Perkins - Construction - Very Large
RedEye used AI and predictive analytics to help Travis Perkins grow their VIP customer segment by 5. 3%. The VIP...Model increased customer lifetime value by 34% in one year. The value of the Travis Perkins database grew by over 86%. Customers identified as likely VIPs saw a £194 increase in average spend. RedEye's platform delivered personalized, automated marketing to boost engagement and retention.
Fatafat
Hippo helped Fatafat reduce turnaround time from hours to minutes. Order cancellations dropped by 37%. The number of orders increased.... Customer satisfaction improved. Fatafat built stronger relationships with customers using Hippo's tools.
A financial institution - Financial Services
Experiture helped a financial institution improve customer acquisition and retention with its omnichannel marketing automation platform. The institution faced challenges... with fragmented communication and low loan applications. Experiture delivered personalized loan offers, cross-channel messaging, and automated workflows. The results included a 30% increase in loan applications, a 25% boost in customer retention, and 20% growth in new customer acquisitions. Data-driven marketing and automation drove these measurable improvements.
Qconcursos - Education - Large
User. com helped Qconcursos scale from thousands to millions of engaged users. Qconcursos faced limits with their old automation tool...and needed more flexibility and better reporting. They chose User.com for its automation and collaboration features. The User.com support team helped them migrate and set up automations and email campaigns. Now, all new product managers at Qconcursos train on User.com, using lead scoring and churn campaigns to boost retention.
House of Bruar - Apparel & Fashion - Medium
Mapp Fashion helped House of Bruar, a Scottish country fashion retailer, fix product feed issues in Google Merchant Center. The solution enriched... product types with customer-friendly language and seasonal context. This led to a 38% improvement in ROAS, a 51% increase in revenue, and a 9% lift in CTR. The brand saw better ad performance and higher-quality traffic. Mapp Fashion's feed optimization drove measurable results for retail marketing.
House of Bruar - Apparel & Fashion - Medium
Mapp Fashion helped House of Bruar, a Scottish country fashion retailer, fix product feed issues in Google Merchant Center. The solution enriched... product types with customer-friendly language and seasonal context. This led to a 38% improvement in ROAS, a 51% increase in revenue, and a 9% lift in CTR. The brand saw better ad performance and higher-quality traffic. Mapp Fashion's feed optimization drove measurable results for retail marketing.
A leading RV manufacturer - Manufacturing
USAA Perks RV Savings Program helped a leading RV manufacturer reach new buyers. Rollick, Inc. partnered with USAA to offer... exclusive RV discounts to USAA members. The program generated nearly 1,000 leads in 6 months, with 95% being new leads. The conversion rate was 14.8%, three times higher than other sources. Sales incrementality reached 98%, showing strong growth for the manufacturer.
FBA
FBA used Breeze, an AI-powered tool in the HubSpot platform, to improve sales and marketing. They wanted to get more... leads. After using Breeze, FBA increased lead generation by 216%. This shows how AI tools in HubSpot can help companies grow their sales and marketing results.
A pharmaceuticals company - Pharmaceuticals
Axtria helped a pharmaceuticals company improve last-mile connectivity for AI-driven decision-making. The company used Axtria's solutions to address challenges in... connecting data and insights to business actions. The solution enabled better use of AI for commercial operations. Results included improved decision-making and operational efficiency. The case highlights the impact of AI and analytics in the pharmaceuticals industry.
adesso SE - Professional Services - Very Large
adesso SE, a leading IT consulting and software development company in Central Europe with over 8,000 employees and €900 million in revenue, faced challenges with siloed and nonstandardized HR processes due to rapid growth. To support ongoing... expansion, adesso implemented a harmonized HR application landscape in the cloud using SAP SuccessFactors, SAP S/4HANA, SAP BTP, and SAP Services and Support. The transformation standardized HR and payroll processes, improved recruiting efficiency, enabled employee and manager self-services, and prepared the company for further global and subsidiary rollouts.
adesso SE - Professional Services - Very Large
adesso SE, a leading IT consulting and software development company in Central Europe with over 8,000 employees and €900 million in revenue, faced challenges with siloed and nonstandardized HR processes due to rapid growth. To support ongoing... expansion, adesso implemented a harmonized HR application landscape in the cloud using SAP SuccessFactors, SAP S/4HANA, SAP BTP, and SAP Services and Support. The transformation standardized HR and payroll processes, improved recruiting efficiency, enabled employee and manager self-services, and prepared the company for further global and subsidiary rollouts.
A leading vehicle glass repair and replacement company - Automotive
Pipefy helped a leading vehicle glass repair and replacement company speed up HR recruitment. The company used Pipefy to automate... and standardize hiring workflows. They now fill urgent job openings 80% faster, cutting the time from up to 15 days to just 3 days. HR processes for changes are 70% faster. The company saved over 1,340 hours in seven months and achieved a 377% ROI. HR managers now have better visibility and fewer manual tasks.
Marketing Automation in Action in Information Technology And Services
Budgetbox - Information Technology And Services
Plezi's Smart Campaign helped Budgetbox increase hot leads by 50%. The marketing team saved about 2 days per month. Email... open and click-through rates doubled compared to traditional emails. 100% of repeat customers are now reached by marketing. Budgetbox used Plezi to support sales and nurture prospects. The solution helped maintain customer retention and improve reputation.
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
TrustRadius - Information Technology And Services
Ortto helped TrustRadius automate email campaigns and connect Salesforce data. TrustRadius struggled with a complex email service provider and disconnected... data. With Ortto, they easily integrated customer data and launched targeted, automated review campaigns. This led to a 17% conversion rate, a 55% open rate, and a 375% increase in new-user conversions. TrustRadius now sends the right emails to the right people and tracks results effectively.
uTest - Information Technology And Services
uTest used Acquia Campaign Studio, based on Mautic, to support its rapid international growth and manage communications with over 400,000 testers worldwide. The challenge was... to keep communications relevant and personalized for thousands of users across multiple projects. With Campaign Studio, uTest deployed personalized campaigns to over 44,000 active users in different regions. They reduced user churn in the first 30 days from 62 to 26, and in the first 2 weeks from 20 to 4. The solution helped uTest improve recruitment, retention, and engagement during global expansion.
AWS partners - Information Technology And Services
eTrigue built a cloud migration lead generation program for AWS partners. The program included co-branded emails, landing pages, and dynamic... partner assets. It targeted 10,000 prospects and delivered real-time lead insights to sales reps. The campaign supported 93 countries and 22 languages. The first round of campaigns delivered more marketing qualified leads than expected for over 20 partners. eTrigue added new Amazon Bedrock and Anthropic Claude Sonet features to improve lead insights for sales teams.
Pacejet - Information Technology And Services
emfluence Marketing Platform helped Pacejet improve paid media results. Pacejet wanted more leads from paid media without raising their budget.... emfluence optimized keywords, ad copy, and channel allocation. They cut Google spend and shifted budget to LinkedIn and Microsoft Advertising. In the first month, conversions rose 68% and conversion rate improved 140%. Over the campaign, paid media conversions increased 200% with no budget increase.
Microsoft - Information Technology And Services
Opal helped Microsoft Learn's Product Marketing team organize and speed up their content intake process. The team used Opal Stamps... to create templates for different content requests, making intake faster and more consistent. They replaced spreadsheets with a central content calendar and used Opal Presentations to save time on building decks. As a result, content production time dropped from 3 weeks to 5 days, and approval time was cut by 50%. The team could launch 60-piece content blitzes in just 48 hours for major events.
impact.com - Information Technology And Services
Alyce helped impact. com boost its sales pipeline by 50%. The marketing team needed to show ROI as ad costs...rose. Their old gifting tool lacked reporting. Alyce offered better tracking and onboarding. Sales leaders joined the process and ran their own gifting campaigns. The team used Alyce with 6Sense to target prospects at the right time. Tailored gifts improved engagement. Now, gifting drives half of new business pipeline and revenue.
Landstack - Information Technology And Services
Kulea's BDaaS lead generation service helped Landstack, a SaaS platform for planning applications and land data, reach more land and property developers. Landstack needed to... book meetings with new prospects after their own database was exhausted. Kulea created a targeted digital marketing campaign with a custom communication plan. The campaign quickly generated strong interest and meetings, exceeding Landstack's expectations. Landstack saw fast results and recognized new growth opportunities in their industry.
ReachStack - Information Technology And Services
ReachStack used itracMarketer's Content Distribution Platform to help their marketing team support advisors. The platform made it easy for advisors... to share valuable content with clients more often. This led to more client interactions and stronger advisor-client relationships. As a result, advisors were able to grow their business. The solution focused on increasing engagement and building trust.
The Marketing Automation Blueprint for Better Selection Decisions in Retail
Nike Chile - Retail
Synerise helped Nike Chile boost sales per ticket by 30% using AI-powered personalization. The platform automated email, WhatsApp, and on-site... campaigns, driving a 26% increase in orders and 30% growth in demand. WhatsApp campaigns achieved over 2.5% conversion. Synerise's automation cut marketing execution time from hours to minutes. Nike Chile now focuses more on business strategy and less on manual tasks.
Blue Star Group - Retail
SAP Emarsys helped Blue Star Group create an omnichannel loyalty strategy across Latin America. Blue Star Group struggled with fragmented... customer data, no loyalty program, and limited personalized communication. SAP Emarsys unified customer profiles, integrated data from online and physical stores, and enabled real-time, personalized engagement. The solution delivered a 99.6% campaign delivery success rate, increased revenue from welcome campaigns, more transactions in 2024, and added 554,120 global contacts to the loyalty program in six months.
Miinto - Retail
Agillic helped Miinto move from offline marketing to a fully digital strategy. Miinto used Agillic to automate and personalize their... email and communication flows. This led to more than 40 million website visitors a year and doubled their permission database. Customer lifetime value increased by over 18% after implementing automated email flows. Customers with permission now have a 119% higher lifetime value. Miinto aims for over 100% year-over-year revenue growth from emails using Agillic.
Carrefour - Retail
Appier's CrossX AI helped Carrefour boost monthly online purchases and sales by 25%. The solution unified customer profiles and enabled... cross-screen targeting, increasing CTR by 87% and conversion rate by 40%. Carrefour used precise segmentation and personalized product recommendations to reach hesitant buyers. The approach reduced wasted ad spend and improved marketing budget allocation. Appier's support helped Carrefour become a leader in the competitive online retail market.
Officeworks - Retail
monday. com helped Officeworks improve retail processes and data accuracy. Before, teams used scattered emails and spreadsheets, causing confusion and...lost details. With monday.com, Officeworks created clear workflows and dashboards. They replaced 635+ spreadsheets and cut over 10,000 emails. Teams now see all tasks and updates in one place. This made work faster and more organized.
Uncommon Goods - Retail
Listrak helped Uncommon Goods switch from their old email platform after 15 years. The onboarding and account management teams made... the move easy. Uncommon Goods used Listrak to add automated triggers like post-purchase surveys and back-in-stock campaigns. In the first six months, they saw a 169x ROI. Email and SMS revenue grew a lot after the switch.
A $10 billion specialty retailer and distributor - Retail
Redpoint CDP helped a $10 billion specialty retailer unify customer data and create a single customer view. The retailer struggled... to identify 50 million customers and personalize marketing due to poor data quality and disconnected systems. Redpoint CDP integrated data from all stores, enabling real-time, personalized campaigns and accurate customer matching. The solution reduced campaign creation cycle times by 75% and improved customer engagement with lights-out automation and churn response.
Proozy - Retail
Firepush helped Proozy, an online activewear retailer, use SMS marketing to boost sales. Proozy sent targeted SMS messages to customers,... focusing on key shopping seasons like Black Friday. With Firepush, Proozy generated over $1.4 million in revenue from just $48,000 spent, achieving more than $30 for every $1 invested. Their SMS campaigns had an 11% click-through rate and over 13% conversion rate. Proozy's success shows how SMS marketing can drive strong results for Shopify stores.
Marketing Automation in Action in Marketing And Advertising
Tempting Ventures - Marketing And Advertising
Force24 helped Tempting Ventures fix their disconnected tech stack. They integrated Force24 with Vincere CRM for better marketing and sales... teamwork. Campaign setup time dropped from days to just hours. After one year, they saw a 17x ROI. Open rates improved by 50% or more, and click-throughs increased by 70% or more. Tempting Ventures now runs more targeted and efficient campaigns across all nine businesses in their group.
Blue Drop Studio - Marketing And Advertising
Omnisend helped Blue Drop Studio boost SUIHE Jewelry's email revenue by 435% in 30 days. The agency used Omnisend's automation,... segmentation, and email design tools. SUIHE Jewelry earned $6.4K from welcome automation and saw 70 orders from automation. Omnisend's platform offered fast setup, strong support, and easy scaling for ecommerce brands. Blue Drop Studio found Omnisend ideal for early to mid-growth DTC clients.
Adwordizing - Marketing And Advertising
SparkToro helps Adwordizing, a boutique digital marketing agency, find partnership opportunities in niche industries. The agency uses SparkToro to get... detailed audience data, track behavior, and analyze competitors in the Forex exchange market. SparkToro reveals hashtags, websites, influencers, and social accounts that matter to client audiences. This data uncovers hidden opportunities and smaller influencers, making it easier to create valuable lists for client growth. Adwordizing finds new ideas and exposure options that were hard to discover with other tools.
Click Control Marketing - Marketing And Advertising
AgencyAnalytics helped Click Control Marketing automate their client reporting. The agency faced challenges pulling data from many sources and needed... custom reports for each client. With AgencyAnalytics, they created 83 dashboards and saved over 200 billable hours, resulting in $5,120 in monthly savings. The platform made reporting easy and let the team focus more on client work. Clients now get custom reports that match their business needs.
Adex360 - Marketing And Advertising
PushOwl helped Adex360 drive growth for Limelight, a leading fashion brand. Adex360 used PushOwl's web push notifications to reach customers... who were not engaging with email. They achieved a 21,000x ROI, a 1.5% opt-in rate, and over 1 million subscribers. Campaigns saw up to 18.9% click-through rates and high average order values. Segmentation and omnichannel strategies reduced content fatigue and boosted engagement.
JustIdea Agency - Marketing And Advertising
ExpertSender helped JustIdea Agency boost open rates by 19% and click rates by 297%. The agency used marketing automation to... identify over 60% of users who abandoned carts. In just 6 weeks, they generated over 240,000 zł in extra revenue. Their email database now grows by 15% each month. ExpertSender improved email deliverability and enabled dynamic, personalized pop-ups for better conversions.
Thrive Marketing Communications Agency - Marketing And Advertising
Zymplify helped Thrive Marketing Communications Agency revitalize their clients' cold data. Thrive used Zymplify's reveal tools to grow a client's... database from 500 to 12,000 leads. They delivered 15,126 leads to clients during the pandemic. One campaign achieved a 45% click through rate using automated prospecting and email journeys. Zymplify's marketing automation and reveal tools supported Thrive in scaling business development for their clients.
Bright Horizons Media - Marketing And Advertising
Pushnami helped Bright Horizons Media find new revenue for their clients. The agency used PushClick+ to send web push ads... and offers to subscribers. This strategy brought in over 166,000 subscribers and more than 3,500 ad clicks each month. Their clients now earn about $5,500 extra each month from PushClick+. Bright Horizons Media praised Pushnami's expert support and easy management.
Recent adoption and success with Marketing Automation software in Education
Care Hope College - Education
LeadSquared marketing automation helped Care Hope College save 30% of their time. The college struggled with manual reporting, slow student... responses, and no automated communication. After switching to LeadSquared, they used pre-set email templates and automated workflows. This improved efficiency and boosted student engagement by 93%. Email communication increased by 1.5 times. The team now tracks student activities and campaign results easily.
Camp Cosmos - Education
Flowlu helped Camp Cosmos automate sales and operations. Before Flowlu, they struggled with Agiled due to inflexible integrations and a... clunky CRM. They needed easy automation, a simple CRM, and a way to keep all communication in one place. Flowlu provided a unified platform for email, tasks, and client conversations. Setup took about a month, but results were immediate. Sales ran smoother, follow-ups improved, and operations gained full visibility.
Coding Academy - Education
HubSpot helped Coding Academy build a lightweight, multilingual website for their programming courses. The solution automated lead management and deal... processes using HubDB and dynamic forms. Coding Academy overcame challenges with content-heavy pages and manual workflows. The new system improved user experience and centralized operations. As a result, Coding Academy achieved 100% sustainability in their operations and enhanced customer touchpoints.
Choosing Your Uni - Education
Ontraport's Dynamic CMS and AI Assistant helped Choosing Your Uni save $150k per year on development. The team now saves... over 50 hours each month on blog content creation. They reach 150 segments automatically. The platform lets them create SEO-optimized blog posts and dynamic podcast pages fast. Choosing Your Uni scaled quickly and launched new web experiences without hiring extra developers.
University of Colorado Boulder – Leeds School of Business - Education
Nintex low-code platform helps University of Colorado Boulder – Leeds School of Business give students real-world tech skills. Students build production-grade... Salesforce solutions. They learn automation tools used by global companies. This work helps students get jobs faster. The program connects classroom learning to real business needs.
Revisewise - Education
cmercury helped Revisewise improve email marketing. Revisewise struggled with email deliverability and inactive users. cmercury used list hygiene, smart segmentation,... and engagement workflows. Revisewise increased daily email sends and kept a strong domain reputation. The platform helped Revisewise reach more engaged users and boost campaign results.
A large, highly selective graduate program in New York - Education
Akero helped a large graduate program in New York connect their advertising and enrollment data. Before, their systems were separate... and did not show how ads led to enrollments. Akero built a custom integration with Slate to track the full student journey. This gave the team clear insight into which ads worked and the true cost per acquisition. The program used these insights to improve marketing and lower costs.
The Latest Marketing Automation Deployments delivering value in Consumer Goods
Revolution Beauty - Consumer Goods
Bloomreach Affinity helped Revolution Beauty boost revenue per email by 5x. The team used AI-powered marketing automation to launch campaigns... faster and with more creativity. Over 5% of total email revenue now comes from new autonomous campaigns. The solution let the team test and launch campaigns in minutes, not weeks. Revolution Beauty can now focus on creative ideas instead of manual work.
Tupperware Australia - Consumer Goods
Overdose Digital helped Tupperware Australia grow online sales using a new ecommerce website. They used paid ads to drive results.... In less than 6 months, online sales increased by nearly 100% from Q1 to Q2. Overdose Digital focused on ecommerce growth and digital marketing. Their work made a big impact on Tupperware Australia's business.
Kiehl’s - Consumer Goods
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign... included email marketing, social media, and website content. This campaign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
AURUM - Consumer Goods
Yespo helped AURUM, a Ukrainian jewelry brand, boost sales with personalized product recommendations in email campaigns. The brand wanted to... improve personalization, increase orders, and raise average order value. They set up web tracking and a product feed to power AI-driven recommendations. After one month, AURUM saw a 10% higher click-through rate, 2.5-3 times more conversions, a 25-30% increase in order value, and a 184% jump in customer retention.
Burton Snowboards - Consumer Goods
MERGE used an integrated media strategy to help Burton Snowboards boost sales. The challenge was to improve Burton's winter season... marketing and drive year-over-year growth. MERGE created a plan using paid social, video, and display ads on Meta, TikTok, YouTube, and programmatic platforms. The new strategy increased return on ad spend by 120%. Users to the site grew by 111%. Cost per click became 13% more efficient.
Burmax - Consumer Goods
WPCRM helped Burmax resolve customer service tickets 7 times faster. Burmax moved from pen-and-paper to a software-enabled CRM system. WPCRM... integrated with Infor ERP, giving real-time sales data and dashboards. Customer service calls dropped by 20% with automated notifications. Sales reps now spend more time selling and can visit 4 times more customers per trip. Burmax improved quoting, internal processes, and customer satisfaction.
Jamestown Distributors (Total Boat) - Consumer Goods
Jamestown Distributors used email marketing to re-engage a past customer. The company sent a follow-up email after the customer clicked... a product link, showing good use of marketing automation. However, replies went to a do-not-reply address, making the customer feel ignored. This lack of real engagement led to a negative experience and a lost sales opportunity. True personalization and two-way communication were missing from their approach.
The Latest Marketing Automation Deployments delivering value in Financial Services
Maher Financial Group - Financial Services
Docupace Platform helped Maher Financial Group digitize their account management. Zarefa Marini used to spend up to 48 hours processing... work items with manual steps and back-and-forth emails. With Docupace, she now scans and uploads documents in one shared space, making the process faster and easier. New business is processed the same day. She no longer keeps paper files, and communication with the Broker-Dealer is simple and clear.
LoanMart - Financial Services
PushEngage helped LoanMart grow its push notification subscriber base by over 60,000. LoanMart used drip campaigns and regular push notifications... to re-engage website visitors. The company achieved a 19.81% opt-in rate and saw a 4x increase in click-through rates on campaigns. PushEngage enabled LoanMart to boost repeat website traffic and improve overall revenue. The solution helped LoanMart retarget customers more effectively in a competitive finance market.
Alliant Credit Union - Financial Services
Selligent by Marigold helped Alliant Credit Union digitize its onboarding. The old process used slow mail, causing delays and friction.... The new automated email campaign drove 52% of new members to download the mobile app, 5% to make a mobile deposit, and 2% to open a credit account. This improved digital adoption, customer satisfaction, and revenue. Alliant's marketing team gained a full customer view and increased engagement with personalized messaging.
Alliant Credit Union - Financial Services
Selligent by Marigold helped Alliant Credit Union digitize its onboarding. The old process used slow mail, causing delays and friction.... The new automated email campaign drove 52% of new members to download the mobile app, 5% to make a mobile deposit, and 2% to open a credit account. This improved digital adoption, customer satisfaction, and revenue. Alliant's marketing team gained a full customer view and increased engagement with personalized messaging.
FORUM Credit Union - Financial Services
Ideagen helped FORUM Credit Union move away from manual auditing. The credit union increased audit capacity by 35%. They reduced... manual tasks. Compliance with regulatory standards improved. The solution made audits faster and more efficient.
Assurance Financial - Financial Services
Total Expert helped Assurance Financial boost conversions using customer intelligence. The marketing team wanted easy tools for their field staff.... They used an alert system inside their CRM. This made it simple to give the team turnkey solutions. The result was better results for the field and higher conversions.
A large North American Fund Administrator - Financial Services
Broadridge Managed Data Services helped a large North American Fund Administrator meet FAS 157 regulatory demands. The client needed a... flexible asset valuation pricing solution for fund managers. Broadridge delivered a customizable platform with data cleansing, automation, and analytics. The solution enabled multiple pricing sources, improved reporting, and reduced internal workload. The client now offers enhanced pricing transparency and compliance for investment managers.
Marketing Automation in Action in Food And Beverages
FoodChéri - Food & Beverages
FoodChéri wanted to get better insights from their operational data. Their data was in business-critical systems, making access hard and... risky for engineers. They needed a way to move data safely and easily to a place for analysis. Dataddo built a MongoDB connector for them and handled data replication to BigQuery. This let FoodChéri move large amounts of data daily without hurting their main systems. They cut their infrastructure costs by 25-50% and saved weeks of engineering work.
Bagelstein - Food & Beverages
Abyssale helped Bagelstein automate in-store digital display creation across 80+ locations. The challenge was managing local pricing with global branding,... which was slow and error-prone. Abyssale's dynamic image generation system let franchises submit prices and get on-brand visuals in 30 seconds instead of 5 minutes. The creative team now handles over 850 requests easily. Campaign deployment time dropped from 3 days to 1 day, a 66% improvement. The process is now faster, more accurate, and keeps brand standards high.
FAUCHON - Food & Beverages
Fauchon wanted to build a lasting relationship with its customers. They aimed to move away from seasonal buying patterns. They... used Splio's Marketing Automation and loyalty engine. This helped them bring customers back regularly online and in-store. They increased purchase frequency and average basket size. Fauchon enriched their marketing strategy with a personalized loyalty program.
Campari Group - Food & Beverages
TIBCO Cloud Integration and TIBCO Cloud API Management helped Campari Group build a hybrid API-led cloud platform. Campari shifted budget... to new IT projects and sped up time-to-market for integrations. The company improved real-time data availability and enabled secure API access for partners and customers. Campari also established a DevOps culture. 27 brands were integrated into the portfolio. Campari won the Trailblazer Award in 2019.
Campari Group - Food & Beverages
TIBCO Cloud Integration and TIBCO Cloud API Management helped Campari Group build a hybrid API-led cloud platform. Campari shifted budget... to new IT projects and sped up time-to-market for integrations. The company improved real-time data availability and enabled secure API access for partners and customers. Campari also established a DevOps culture. 27 brands were integrated into the portfolio. Campari won the Trailblazer Award in 2019.
Campari Group - Food & Beverages
TIBCO Cloud Integration and TIBCO Cloud API Management helped Campari Group build a hybrid API-led cloud platform. Campari shifted budget... to new IT projects and sped up time-to-market for integrations. The company improved real-time data availability and enabled secure API access for partners and customers. Campari also established a DevOps culture. 27 brands were integrated into the portfolio. Campari won the Trailblazer Award in 2019.
Marketing Automation in Action in Banking
Play North - IGaming
OptiKPI helped Play North boost player engagement by 29%. Play North used OptiKPI to target players in real time and... automate customer journeys. The platform enabled precise segmentation and compliance with strict gaming regulations. Play North saw a 15.1% increase in deposits and 25.8% of players used the promotional offer. OptiKPI made it easy for Play North to manage all player activities in one place.
BNB Bank - Banking
Altcraft Platform helped BNB Bank attract more customers and boost digital engagement. The bank used Altcraft for secure, on-premises customer... data management and omnichannel marketing. Automated Viber messages had a 60% open rate, and overall click-through rates reached 12%. Transactional activity increased by 36%, and monthly active users grew by 19% in one year. Push notifications and personalized campaigns improved customer retention and communication efficiency.
Top Global Bank (NDA) - Banking
Brick Street Software's CONNECT platform helped a top five global bank fix its messaging problems. The bank switched from many... in-house and vendor tools to one multichannel platform. This made messages more consistent and improved how they used their channels. The bank saw better campaign results and gained $199 million in receivables from three business units. They achieved ROI in less than one year.
Kotak Mahindra Bank - Banking
Kotak Mahindra Bank uses Salesforce to improve customer experiences. They unified lead management and loan processes. This helps approve loans... faster and cross-sell better. They also created a 360-degree customer view. This makes service seamless across products. Salesforce helped them consolidate 12 systems into one platform. This transformation took eight months.
ANZ - Banking
IntelligenceBank helps ANZ manage creative workflows and brand compliance. The platform supports marketing leaders, legal, and creative teams. ANZ uses... IntelligenceBank to streamline marketing processes and ensure brand consistency. The solution enables compliance with industry regulations. ANZ benefits from improved resource optimization and risk reduction.
A bank with a well-developed online banking system - Banking
iPresso Marketing Automation helped a bank reduce abandoned loan applications. The system sent personalized email and SMS reminders to customers... who left applications unfinished. This led to a 21% increase in completed online loan applications. Customer satisfaction rose by 19%. The bank also saw a 16% decrease in customer churn rate.
Recent adoption and success with Marketing Automation software in Non Profit Organization Management
Ameelio - Non Profit Organization Management
Lob's Address Verification API helped Ameelio build a free app for families to send letters to incarcerated loved ones. Ameelio used Lob... to standardize over 1,800 prison addresses and track mail delivery. The integration took less than a day and enabled a fast launch. In the first week, users sent 300 letters and 88% added a contact. Lob's platform removed the need for complex print and mail logistics, letting Ameelio focus on its mission.
American Veterinary Medical Association (AVMA) - Non Profit Organization Management
Delivra helped the American Veterinary Medical Association (AVMA) improve member engagement. AVMA used Delivra to segment audiences and personalize emails.... They saw a 20% increase in open rates. Member profile completion rose by 11%. The email creation process became five times more efficient. AVMA praised Delivra's strong customer support and easy integration with their membership software.
ArtsWave - Non Profit Organization Management
Click helped ArtsWave improve their donor communications. ArtsWave used Click with Microsoft Dynamics CRM and Stratus 365 to automate emails... and personalize outreach. This reduced donor acknowledgement time from months to within 24 hours. The team now uses CRM data for better segmentation and reporting. ArtsWave saw fewer donor questions and improved donor experience with automated, tailored messages.
One More Day on the Appalachian Trail - Non Profit Organization Management
Zapier helped One More Day on the Appalachian Trail automate their application process. The nonprofit needed a low-cost way to... build a custom app. Using Zapier, they created the app in five hours and saved thousands of dollars. The new process made application reviews four times faster. The team also saved over 150 hours of manual work each year.
Museum of Science and Industry, Chicago - Non Profit Organization Management
ActiveCampaign helped the Museum of Science and Industry, Chicago improve email marketing and guest engagement. The museum needed more advanced... tools than Mailchimp to personalize messages and automate campaigns. They used ActiveCampaign with Salesforce to manage over 350,000 contacts and send targeted emails. This led to a 206% year-over-year revenue growth, strongly supported by email marketing. Staff can now segment contacts and automate features, making guest communication more effective.
The Latest Marketing Automation Deployments delivering value in Apparel And Fashion
某法国著名时尚奢侈品品牌 - Apparel & Fashion
JINGdigital helped a famous French luxury fashion brand automate its membership binding process. The brand used a new online-to-offline workflow... designed by JINGdigital. In just two weeks, 170,000 members registered and bound their accounts. After six months, 41.46% of the brand's WeChat followers became official members. The process was fully automated and did not add high costs. This improved the brand's customer engagement and loyalty.
ASOS - Apparel & Fashion
ASOS used ContactPigeon to grow as a top UK eCommerce retailer. The company focused on customer experience, offering free worldwide... shipping and returns. ASOS improved mobile shopping and expanded to 196 countries. In 2018, ASOS saw a 28% increase in pretax profit and 26% revenue growth. Their strategy helped them become a global leader in online fashion.
Rhone Apparel - Apparel & Fashion
Aimtell web push notifications helped Rhone Apparel boost ecommerce sales. Rhone used segmented campaigns to target shoppers, promote sales, and... recover abandoned carts. They sent alerts for exclusive sales, Black Friday, and flash sales. These campaigns drove high click rates and increased sales. Rhone generated $93,000 in additional sales using Aimtell.
Seconda Strada - Apparel & Fashion
SALESmanago helped Seconda Strada, an Italian fashion retailer, grow their eCommerce business. The company wanted to boost sales from their... 260,000 loyal customers and improve email marketing. After using SALESmanago, 75% of their transactions started on the platform and sales increased by 15%. They achieved a 10,284% ROI. The solution turned a quiet customer base into an active, profitable community.
Andie Swim - Apparel & Fashion
Digioh helped Andie Swim boost online swimsuit sales. Andie used Digioh's exit intent surveys and interactive quizzes to learn why... shoppers left and to give personalized product recommendations. This led to a 296% increase in conversion rate, a 21% rise in average order value, and a 96X ROI. Andie also grew their email list by over 25,000 subscribers and improved automated email revenue by 55%. Integrating AI fit tech made shopping even more personal and increased customer trust.
Driving ROI and results: Understanding the Impact of Marketing Automation in Publishing
Boone Newspapers Inc. - Publishing
Boone Newspapers Inc. , a family-owned newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In...their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Magnuso - Publishing
PushPushGo helped Magnuso boost project ROI by 180-200% using web push notifications. Magnuso wanted to lower the cost of new... user acquisition. By using PushPushGo, they cut the cost of a user's visit by 90% compared to paid ads. They built a subscriber base of over 3.3 million and sent mass campaigns to over 2.4 million users monthly. Project profitability increased by 50%. Magnuso values PushPushGo's support and automation tools.
Hachette Book Group - Publishing
Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and... scalable solution for over six hundred thousand products. Aprimo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.
Hachette Book Group - Publishing
Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and... scalable solution for over six hundred thousand products. Aprimo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.
Driving ROI and results: Understanding the Impact of Marketing Automation in Insurance
Allstate - Insurance
Blitz Sales Software helped Allstate improve their sales process. The case study does not provide specific details about the challenges... or results. There are no numbers or metrics mentioned. The content focuses on Allstate's use of Blitz Sales Software in the insurance industry.
Markerstudy Insurance - Insurance
Document Logistix helped Markerstudy Insurance with a complex data migration after acquiring Co-op Insurance. Markerstudy needed to keep data accurate,... secure, and compliant. Document Logistix provided document management software to support this. The solution helped Markerstudy manage sensitive insurance data and meet regulatory requirements. This improved data integrity and reduced risks for Markerstudy Insurance.
Saskatchewan Blue Cross - Insurance
Sales Creatio, Marketing Creatio, and Service Creatio helped Saskatchewan Blue Cross improve customer service and technology. The company needed a... scalable, customizable CRM and automation platform. Creatio delivered end-to-end sales management, automated workflows, and advanced analytics. Staff performance increased by 25%. Fast deployment led to rapid ROI and better operational transparency.
Marketing Automation in Action in Entertainment
Lihuhu - Entertainment
Cost Center helped Lihuhu automate user acquisition tasks. Before, the UA team spent 80% of their time on manual work.... With Cost Center, they now save 70% more time for strategic work. The team doubled their capacity and tripled daily active users. Data accuracy improved, and the team can make faster, data-driven decisions. Lihuhu now uses Cost Center for analytics across product, creative, and monetisation teams.
Nicos Michaelides (sports streaming publisher) - Entertainment
TheSender helped Nicos Michaelides, who owns over 170 sports streaming sites, boost his monthly profit by six times. He switched from... another push notification provider to TheSender for better monetization, white ads, and automation. TheSender set up automated push notifications and monetization, balancing personal messages and ads. Revenue grew from $1,000-1,500 to $6,000 per month. The setup took two days and now runs automatically, with ongoing optimization from TheSender.
The Latest Marketing Automation Deployments delivering value in Design
InterDent - Dental
Call Box helped InterDent improve its call center performance. InterDent used Call Box to get better results with fewer resources.... The call center manager, Sandy Vasquez, used Call Box every day. InterDent built a culture of feedback in the call center. The case study shows measurable improvements from using Call Box.
Alex Terrier - Music
GetResponse Conversion Funnel helped Alex Terrier, a jazz musician and teacher, sell his online music course. He used free high-quality... content as a signup incentive. In the first 30 days, he got 1350 unique landing page visitors, 253 new contacts, and 502 unique sales page visitors. The funnel automated his process and grew his contact list. Free content samples increased signups and set expectations for paid offers.
The Latest Marketing Automation Deployments delivering value in Hospitality
TUI Group - Hospitality
TUI Group wanted to reach more people and boost engagement across many brands and languages. Testing and creating content for... different channels was hard and took a lot of time. They used Jacquard to automate content creation and testing, starting with email campaigns. This helped them work faster and reach more people in English and German. They expanded to more brands and channels, like web and mobile push. TUI saw better engagement and made their tech tools more valuable and cost-effective.
Kämp Collection Hotels - Hospitality
Apsis Marketing Automation helped Kämp Collection Hotels improve customer experience. They integrated Apsis with Microsoft Dynamics CRM to send timely,... relevant messages before and after guest stays. Automated emails promoted upgrades and services, and post-visit emails boosted direct bookings and newsletter signups. Email open rates reached 60-80%. During special campaigns, over 50% of bookings came from newsletter emails. Staff engagement and internal workshops supported the project’s success.
Recent adoption and success with Marketing Automation software in Construction
DeRock Electric - Construction
DeRock Electric used Knack to improve their business. They digitized their operations. This helped them work better and faster. Their... efficiency and profits went up. The changes made their business stronger.
Beauchain Builders - Construction
OutboundEngine helped Beauchain Builders grow their home remodeling business. Tina Beauchain and her husband wanted to get more word-of-mouth referrals.... OutboundEngine provided valuable content and an easy way to share it. Tina says the team made it simple to reach new customers. She recommends OutboundEngine for anyone wanting to build their business with referrals.
Marketing Automation in Action in Health Wellness And Fitness
Blossom Family Chiropractic - Health, Wellness And Fitness
dbaPlatform helped Blossom Family Chiropractic improve their local SEO. The business struggled with Google Maps visibility and lacked time to... manage their Google My Business listing. dbaPlatform's Pro Services team published regular updates to their listing. In six months, website visits more than doubled and phone calls increased a lot. Their Google Maps ranking rose into the top 3-pack.
Athletic Greens - Health, Wellness And Fitness
Maropost Marketing Cloud helped Athletic Greens solve email deliverability and automation challenges. Their old platform made it hard to set... up triggers and campaigns, and they struggled with inbox placement. Maropost’s drag-and-drop journey builder and easy interface let them quickly set up workflows and segment subscribers. Athletic Greens now sends over 3 million emails a month with improved automation and no downtime. They can create custom campaigns that boost conversions and revenue.
Marketing Automation in Action in Restaurants
Barberitos - Restaurants
Parseur helped Barberitos automate order data entry from third-party delivery platforms. Before Parseur, Barberitos struggled to integrate digital orders into... their POS system, leading to errors and manual work. With Parseur, they cut digital order errors by half and eliminated the need for extra tablets. Digital sales grew from 5% to 30% during the pandemic, then stabilized at 20-22%. Parseur enabled smooth data flow into their POS, improving accuracy and guest satisfaction.
Chick-fil-A - Restaurants
MessageGears helped Chick-fil-A protect customer data and privacy. Chick-fil-A wanted to keep customer data safe and anonymous, going beyond normal... security needs. MessageGears built a custom encryption solution using their Accelerator system and Amazon KMS. Now, even Chick-fil-A’s own staff only see encrypted data, not real email addresses. This reduces the risk of data breaches and gives customers strong privacy assurance.
Recent adoption and success with Marketing Automation software in Internet
Google - Internet
Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to... know if AI could improve return on ad spend and sales effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.
redBus - Internet
Gamooga's marketing automation platform helped redBus improve customer engagement and retention. redBus faced high booking abandonment and struggled with personalized... offers. Gamooga enabled redBus to use customer data for targeted, multichannel campaigns. Personalized campaigns delivered 5X better results than before. Brand value and CSAT scores grew by 40%. Website and app sessions increased by over 50%, funnel dropout rates fell by 33%, and bookings rose by 17%.
Recent adoption and success with Marketing Automation software in Hospital And Health Care
Allgemeine Ortskrankenkasse (AOK) - Hospital & Health Care
AOK, Europe's largest health insurer, faced challenges in reaching employees due to remote work during the COVID-19 pandemic. The traditional print... magazine was no longer effective, so AOK needed a new digital communication platform. They implemented mobile and web apps to deliver real-time updates and interactive content. This modernized their internal communication, allowing seamless sharing of company news and updates.
Hirslanden - Hospital & Health Care
ScriptRunner helped Hirslanden automate IT tasks across its hospital network. The team replaced isolated solutions with a flexible platform for... Active Directory and user management. Automation led to faster problem handling and reduced workload. Over 90% of users reported higher satisfaction. Self-services became 95% automated, with 50% requiring no manual intervention. Hirslanden saw major cost savings and improved staff satisfaction.
The Latest Marketing Automation Deployments delivering value in Real Estate
Bradleys - Real Estate
Bradleys used BriefYourMarket. com to share market updates and show their local expertise. The tool helped them keep in touch...with their whole database or specific groups. They could send information at different stages of the customer journey. Bradleys found it hard to contact everyone by phone or email, so BriefYourMarket.com made communication easier. The platform helped them win more business by promoting their regional knowledge.
Driving ROI and results: Understanding the Impact of Marketing Automation in Government Administration
Australian Small Business and Family Enterprise Ombudsman - Government Administration
Swift Digital helps the Australian Small Business and Family Enterprise Ombudsman send important emails and newsletters. The Ombudsman uses Swift... Digital features like polls, read more, and YouTube videos. This makes their communication timely and effective. Swift Digital ensures messages reach the right people every time.
Marketing Automation in Action in Computer Software
Kantata - Computer Software
Thnks helped Kantata move from quarterly gifting to a daily gratitude program. The Client Success team used Thnks to send... personal thank-yous by email and text. This made it easy to show appreciation quickly. Participation rose from 60% to over 95% of reps sending at least one Thnks each quarter. The new process increased customer engagement and made gratitude part of Kantata’s culture.
Driving ROI and results: Understanding the Impact of Marketing Automation in Media Production
Lokmat - Media Production
iZooto helped Lokmat, a leading media company, boost engagement and retain loyal readers. Lokmat used iZooto's web push notifications to... send real-time news updates to subscribers. They built audience segments based on location and interests for targeted messaging. With iZooto, Lokmat generated 44 million pageviews and 15.5 million sessions. The platform helped Lokmat grow to over 1.6 million push notification subscribers.
Marketing Automation in Action in Telecommunications
Telco Group - Telecommunication
Flytxt's AI-driven cross-selling solution helped Telco Group increase fixed and broadband revenue by 20% across four markets. The solution enabled... best-fit plan recommendations and omni-channel promotions. Telco Group sold 98,000 home segment products and gained $585,000 in additional revenue. The AI solution contributed 20% of total revenue from the home segment. This case shows the impact of AI on telecom sales and customer engagement.
Recent adoption and success with Marketing Automation software in Management Consulting
KPMG - Management Consulting
KPMG used Informatica cloud solutions to modernize its data infrastructure. The company moved its master data management and data quality... platforms to the cloud. This helped KPMG master 100% of its data in the cloud and deliver data 5 times faster. The new system created an AI-ready central data catalog. KPMG can now support clients' AI needs with trusted, reliable data.
Marketing Automation in Action in Manufacturing
Western States Envelope and Label - Manufacturing
Intelex quality management software helped Western States Envelope and Label improve how they track product defects. The company needed a... better way to capture and resolve quality issues. With Intelex, they enhanced defect tracking and quality management. Teams across the company now use the new system. This foundation helps them start solving problems faster.
The Marketing Automation Blueprint for Better Selection Decisions in Professional Training And Coaching
American Society of Civil Engineers (ASCE) - Professional Associations
Higher Logic Thrive helped the American Society of Civil Engineers (ASCE) unify its 400+ local leaders and chapters. ASCE replaced multiple... third-party tools with Higher Logic Thrive Community, Marketing, Event Manager, and Component Manager. This change improved data management, brand consistency, and member engagement. ASCE saved money by eliminating redundant platforms and gained better insight into local engagement. Local leaders now have integrated tools for events, communications, and analytics.
Recent adoption and success with Marketing Automation software in Pharmaceuticals
EpicentRx - Pharmaceuticals
eTMF Connect helped EpicentRx move from paper-based TMF to a digital system. The company improved collaboration and reporting for clinical... trials. Staff can now file and find documents faster, saving time and resources. Real-time tracking and reporting features make it easier to manage more studies. EpicentRx can now handle more data and projects without extra cost or staff. The team says eTMF Connect is user-friendly and cost-effective.
Recent adoption and success with Marketing Automation software in Transportationtruckingrailroad
Avanti West Coast and Paragon DCX - Transportation/Trucking/Railroad
Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was... to boost customer engagement and travel frequency. Apteco dashboards tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.
Recent adoption and success with Marketing Automation software in Automotive
Automarin - Automotive
Hey Oliver helped Automarin, Greece's largest second-hand car dealership, boost lead generation and improve customer service. Automarin used Hey Oliver's... marketing automation to send personalized emails, segment leads, and deliver targeted offers. The dealership saw higher open rates, click-through rates, and conversion rates. Website traffic conversion and the number of contacts from the site increased. Automarin also used web push notifications to reach more visitors and plans to expand automation with A/B testing and Facebook Ads integration.
The Marketing Automation Blueprint for Better Selection Decisions in Computer And Network Security
Arctic Wolf - Computer & Network Security
Sendoso helped Arctic Wolf boost partner engagement and drive sales pipeline. Arctic Wolf used Sendoso to automate gifting, streamline partner... rewards, and integrate with Salesforce and Marketo. The team achieved a 72% webinar attendance rate, influenced 41 opportunities, and secured 27 upsells, making up over 20% of quarterly revenue in six weeks. Sendoso also simplified event fulfillment and channel promotions, helping Arctic Wolf connect with clients and partners in a virtual world.