Synerise AI helped Mój grocery retailer move from mass promotions to personalized offers. The retailer used behavioural AI to analyze... every customer action and predict the best promotion for each person. This led to a 30% increase in average spend and a 35% rise in shopping frequency. The AI-driven approach outperformed traditional methods by 4–5 times. Real-time decisioning at checkout boosted redemption rates by 200%. The retailer reached up to 70% of target groups with boosters, adding 30% more campaign revenue.
WorkwearHub used Klaviyo to unify email, SMS, and reviews, driving a 119x ROI in H1 2025. Klaviyo powered 27% of... their total ecommerce revenue and helped boost revenue by 34% year-over-year. The team used Klaviyo’s integrations with Shopify, Meta, and Google Ads to segment customers and personalize campaigns. Automated workflows reduced manual work for the marketing team. Customer service improved by using review data to resolve issues quickly.
HH Global partnered with Triumph + Sloggi to run seasonal marketing campaigns in nine countries. The team created eye-catching store... layouts, pop-up activations, and sustainable printed catalogs. All installations were completed in three weeks and 5% under budget. The campaigns increased brand visibility and drove more foot traffic. Triumph's sales team and customers praised the displays.
Bloomreach helped Veke, a leading Finnish online furniture retailer, boost revenue from automated campaigns by 58%. Veke used Loomi AI... to automate marketing, personalize messages, and segment customers based on behavior. Newsletter revenue rose 32% and website traffic increased 84% year-over-year. The platform enabled Veke to recover abandoned carts, reengage dormant customers, and optimize campaigns with A/B testing. Manual workflows were replaced with automation, letting the team scale personalization and drive growth.
RedEye used AI and predictive analytics for Travis Perkins. The solution identified customers likely to become VIPs. Travis Perkins increased... its VIP segment by 5.3%. Customer lifetime value rose by 34% in one year. The average spend per targeted customer grew by £194. The value of the customer database increased by 86%.
iZooto helped Whaaky, an online flash sales store, engage users and recover abandoned carts using web push notifications. Whaaky segmented their... audience by activity and funnel stage, targeting users with contextual campaigns. In just 8 weeks, iZooto drove 6% of total sales and delivered a 16x ROI. Conversion rates from iZooto campaigns reached 1.9%, outperforming paid campaigns. Over half of campaigns achieved a CTR above 5%.
Only Natural Pet used PushOwl to boost customer engagement and sales. The brand saw a 186x ROI from web push... notifications. They recovered abandoned carts and increased average order value by 14%. Automated push campaigns generated $8,100 per campaign. Educational promotions built trust and brought more returning customers to their Shopify Plus store.
Timeless Pearl used Subscribers and Hello Bar to boost lead generation. In less than 30 days, they collected 922 new... leads, including 820 push notification subscribers and 102 email signups. The setup took under five minutes and required minimal coding. Timeless Pearl used automated welcome messages and targeted pop-ups to nurture leads and increase conversions. Conversion rates for pop-ups rose from 0.1% to 3% through A/B testing.
GetResponse MAX helped Würth MODYF boost online sales. They used marketing automation and email tools to target and segment customers.... Würth MODYF saw a 46% increase in orders and a 72% rise in revenue. Their campaigns drove 30% more site visits and a 68% conversion rate. Automated abandoned cart emails and seasonal promotions improved engagement and sales.
Yespo helped a jewelry brand grow its active subscriber base by 100%. The brand used interest-based and gender segmentation to... target emails. They updated email designs and added behavioral triggers. The average order value from email increased by 166%. Promotional campaigns reached a 55% open rate.
Jamestown Distributors used email marketing to re-engage a past customer. They tracked clicks and sent a personalized follow-up email based... on user behavior. However, the follow-up came from a do-not-reply address, blocking real conversation. The customer felt ignored and did not make a purchase. This case highlights the importance of two-way communication in email marketing.
Australian Sports Nutrition uses Retail Express by Maropost to manage 37 stores across Australia. The company simplified inventory management and... streamlined daily retail operations. Store teams now have better tools to serve customers. Maropost helps them scale their business with confidence. The focus is on retail technology for inventory and operations.
Urban Retreat by Acti-Labs used AiTrillion to boost revenue by over €193K. They activated seven channels, including email marketing, smart... popups, workflow automation, loyalty rewards, and web push notifications. Email open rates reached 50%, more than double the industry average. Their loyalty program generated 30 million points, driving repeat purchases. AiTrillion unified all channels, helping Urban Retreat turn a large global audience into active, loyal buyers.
Zoopla used Optimizely and Contentsquare to personalize the homebuyer journey. The team built a strategy around data, journey mapping, experimentation,... and automation. They used analytics to segment users and tailor experiences across devices. Experimentation allowed product managers to test ideas quickly. Automation connected insights to digital channels, improving customer engagement.
MERGE helped Burton boost sales with an integrated media strategy. Burton wanted to improve their winter season marketing and reach... more snowboarders. MERGE created a plan using paid social, video, and display ads on Meta, TikTok, YouTube, and programmatic platforms. Burton saw a 120% increase in return on ad spend and 111% more users to their site. Cost per click improved by 13%.
Bergzeit used optilyz to send birthday mailings to customers. The campaign helped Bergzeit increase their sales. The direct mail approach... was key to the revenue boost. The case highlights how targeted mailings can drive retail growth. Bergzeit saw clear results from this marketing strategy.
Connexity ran supplier-funded campaigns for Samsung with a top 10 retailer. The campaign focused on premium 55”+ televisions using Connexity’s... Comparison Shopping Service. It captured an extra 42% impression share for Samsung and reached a 2.1% conversion rate. The campaign delivered a 10x ROI, showing strong profitability and effective targeting. This set a new standard for collaboration and innovation in shopping campaigns.
Smarketing Cloud’s all-in-one marketing platform helped an ecommerce gift box company boost sales by 60%. The company replaced eight tools... with one platform, improving customer experience and saving 80 hours per month. They saw a 36% increase in return on ad spend. The platform enabled better data management and campaign automation. Customer retention and repeat business also increased.
Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.
Exit Bee helped Argos boost online sales after Covid-19. Argos used a standard iab billboard ad on regional Reach Plc... sites. The campaign targeted users at the right moment. It achieved a 3.37% CTR and over 90% viewability. This drove quality traffic to the Argos website. Exit Bee minimized accidental clicks and improved engagement.
ExpertSender helped Szopex, a Polish eCommerce retailer, boost their email open rate by 64%. Szopex used ExpertSender to automate email... and SMS campaigns and segment their customer base. The platform improved newsletter delivery and allowed advanced data management. Szopex saw a 24% increase in total open rates and a 115% global rise in sales from automated emails. Individual stores like Sklep Biegacza achieved up to a 63% open rate increase.
BuyerGenomics Predictive Marketing Automation helped Dylan's Candy Bar fix low high-value customer retention. Dylan's used customer intelligence and CRM insights... to target and acquire more valuable buyers. In just three weeks, they launched a data-driven omni-channel campaign. Dylan's saw big increases in new high-value customer acquisition, conversion rate, average spend, and repeat purchase rate. The company now focuses on growing with BuyerGenomics' ongoing support.
Firepush SMS marketing helped Proozy, an online activewear retailer, generate $1,464,425 in revenue from just $48,073 spent. Proozy achieved a... 30x ROI, with SMS campaigns delivering an 11% click-through rate and over 13% conversion rate. Targeted seasonal messages and exclusive deals drove high engagement. Proozy's success shows SMS marketing can boost sales for Shopify stores.
Landstack
- Information Technology And Services
- Small
UK
Kulea’s BDaaS lead generation service helped Landstack, a UK SaaS platform, reach more land and property developers. Landstack needed to... book meetings with new prospects after exhausting their existing database. Kulea created a targeted digital marketing campaign with custom messaging. The campaign quickly generated strong interest and meetings, exceeding Landstack’s expectations. Landstack’s Head of Business Development praised the speed and impact of the results.
LastPass
- Information Technology And Services
- Large
Boston, USA
LastPass needed a secure, enterprise-ready community platform. They chose Higher Logic Vanilla for its strong security and easy admin tools.... The migration was smooth and fast. Now, LastPass uses the platform as a hub for discussions, knowledge, events, and courses. This helps customers find answers, connect with peers, and get more value. Peer engagement is up and case deflection has improved.
DevicePilot (for Pod Point)
- Information Technology And Services
- Small
Cambridge, UK
DevicePilot used Cyclr to automate ticket notifications for Pod Point. Before Cyclr, creating a ticket took 10 minutes. Now, it... takes just one click. Cyclr integrates with Salesforce Service Cloud and Slack to send alerts and automate ticket creation. This saves time, improves data quality, and increases reliability. DevicePilot avoided hiring more developers by using Cyclr.
A global diversified B2B technology company
- Information Technology And Services
- Very Large
JINGdigital's WeChat marketing automation platform helped a global B2B technology company capture 70% of end-user data within 8 months. The company used... custom QR codes and automated user tagging to build detailed customer profiles. Automated content pushed to WeChat groups increased engagement and retention. Sales teams could follow up at the right time, improving lead conversion. The solution reduced manual work and boosted marketing ROI.
Zarthi
- Information Technology And Services
- Small
India
Zoho Desk helped Zarthi, a cloud management company, resolve 33,590 tickets in one department. The team adopted Zoho Desk twice... as fast as previous solutions. Automations and integrations with Twilio, Zoho Analytics, and Zoho CRM improved ticket routing and performance tracking. Real-time dashboards and mobile access boosted collaboration and agent productivity. Zarthi saw faster response times and higher customer satisfaction rates.
Zarthi
- Information Technology And Services
- Small
India
Zoho Desk helped Zarthi, a cloud management company, resolve 33,590 tickets in one department. The team adopted Zoho Desk twice... as fast as previous solutions. Automations and integrations with Twilio, Zoho Analytics, and Zoho CRM improved ticket routing and performance tracking. Real-time dashboards and mobile access boosted collaboration and agent productivity. Zarthi saw faster response times and higher customer satisfaction rates.
NRI used SHANON MA to improve seminar operations. They reduced manual work and increased the number of events. As a... result, the number of customers acquired grew by 1.5 times. The team also streamlined data management and reporting. This helped them handle more seminars with less effort.
ZenPilot
- Information Technology And Services
- Small
USA
HubSpot payments helped ZenPilot save over $15,000 each month by automating payment processing. The team eliminated manual invoicing and reduced... overhead by two working days per month. ACH payment support cut fees and made onboarding faster for clients. Sales reps now use payment links to close deals quickly and trigger automated workflows. Lead volume increased by 30% after switching to HubSpot payments.
AWS Partners (20+ participating partners)
- Information Technology And Services
- Large
eTrigue built a cloud migration campaign for over 20 AWS partners. The program used co-branded emails, landing pages, and real-time... lead insights. It targeted 10,000 prospects and supported 93 countries in 22 languages. The campaign delivered more marketing qualified leads than expected for every partner. Sales teams received detailed lead and company insights to help with follow-up.
Zebra Technologies
- Information Technology And Services
- Large
Lincolnshire, USA
Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours yearly. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.
Zebra Technologies
- Information Technology And Services
- Large
Lincolnshire, USA
Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours yearly. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.
Ortto
- Information Technology And Services
- Medium
Sydney, Australia
Ortto used its own knowledge base to improve self-service support for customers. Before, their help docs were siloed and hard... to update. With the new knowledge base, teams could easily edit articles and respond to customer feedback. The system made it simple to escalate queries and track which articles needed updates. Reporting became easier, helping the team see which topics mattered most. This led to faster updates, better documentation, and more helpful support content.
Alight Analytics
- Information Technology And Services
- Small
Kansas City, USA
Outfunnel helped Alight Analytics connect Pipedrive and Mailchimp for seamless lead nurturing. Before Outfunnel, Alight Analytics struggled with manual list... management and could not segment audiences easily. With Outfunnel, they automated email campaigns based on lead activity and funnel stage. The integration saved time and improved sales and marketing alignment. Sales teams now see lead engagement data and can act on hot leads faster.
Stratech
- Information Technology And Services
- Small
Enschede, Netherlands
Stratech used Adchieve to connect its reservation system with Google Hotel Ads. This integration helped Stratech's clients get more direct... bookings and pay less commission. Real-time data from Stratech's system keeps prices and availability up to date on Google. Clients can now manage their listings easily and attract repeat guests. Stratech values Adchieve for their proactive and flexible support.
Edge Delta Telemetry Pipelines help Box manage log collection, processing, and routing for the whole company. This solution reduces costs... and removes complexity in observability data management. Box uses Edge Delta to streamline operations and improve efficiency. The platform supports log management and data routing at scale. Edge Delta helps Box control observability costs and simplify workflows.
Marketing Automation in Action in Other Industries
QB Reads
- Sports Technology
- Small
USA
Mautic helped QB Reads, a solo founder sports tech startup, build a full-scale marketing engine. The founder used Mautic to... track user behavior across web and mobile. The system segmented users into players and coaches and powered targeted email and in-app engagement. Mautic enabled real-time scoring to find high-value users. The founder managed all marketing without a team or expensive tools.
Positive User helped Japan Experience automate marketing for over 300,000 travelers in 2023. The company replaced multiple costly tools with... one platform to manage campaigns in five languages. Manual work in multilingual communication dropped sharply. Centralized data and automated workflows boosted booking conversion rates. Japan Experience now runs agile, cost-effective marketing tailored to customer preferences.
tchop enabled War on the Rocks to launch a branded mobile app for premium members. The app integrated with Memberful... and Discourse, letting users access exclusive podcasts, articles, and community discussions in one place. Push notifications and an easy audio player boosted daily and monthly active user engagement. War on the Rocks saw strong subscriber growth and improved member satisfaction. The solution saved time and resources by avoiding custom app development.
TSL Healthcare used Ideagen Collaboration Portal to manage complex product development and compliance. The platform centralized document control and improved... audit readiness. Teams across multiple locations collaborated in real time, reducing manual errors. Automated version control helped meet strict regulatory standards. Project visibility and accountability increased, boosting productivity.
A leading North American print and display vendor
- Printing
- Medium
DistroPRO helped a leading North American print and display vendor reclaim over 400 hours each month. The vendor cut campaign... turnaround from 2–3 days to under 4 hours. Teams stopped using spreadsheets and emails, managing all campaigns in one place. DistroPRO automated order creation and reduced admin overhead by 30%. Staff now focus on client service and quality, not manual work.
Informatica Cloud Data Marketplace helps automate order fulfillment and data provisioning. The solution uses REST APIs and cloud application integration... to streamline workflows. It enables self-service data access, approval automation, and integration with external systems. The platform supports real-time reporting and external workflow integration. Automated provisioning reduces manual intervention and speeds up data delivery.
Cost Center helped a client in the hyper casual gaming genre grow app installs from 200 per day in Tier 1 countries to 6,000 per day globally. The team used... Cost Center's global campaign setup and automated bid strategy to identify profitable markets quickly. Within two days, they found their first profitable market and achieved 80% ROAS D1. Over 30 days, installs increased 30 times and profit tripled. The UA team can now scale campaigns with less manual effort.
TWCBC used Makesbridge to improve partner engagement. They combined a focused strategy with marketing and sales collaboration. Automation played a... key role in their approach. The result was better engagement with their partners. The case highlights the value of integrating marketing automation for business growth.
ChatPion's Comment Reply Enhancers add-on helps users manage Facebook comments. It lets users hide or delete comments and send private... replies. Users can reply with images, GIFs, or videos. Tag campaigns notify commenters and boost post visibility. Customers praise the product's quality, documentation, and support.
Appier helped Omio scale user acquisition from Spain to 21 countries in one year. Omio used Agentic Incrementality and Media... Mix Modeling to optimize campaigns and consistently hit CPA targets. Always-on optimization eliminated wasted spend and maximized ROI. A three-stage creative strategy—data accumulation, localization, and scalable engagement—drove sustainable growth. Omio maintained strong ROAS and profitability across diverse markets.
Elad Kessler shared feedback about ActiveTrail. The page does not provide details about the challenge, solution, or results. There are... no metrics or specific outcomes mentioned. The content is a brief testimonial.
The Latest Marketing Automation Deployments delivering value in Consumer Goods
Rapala USA
- Consumer Goods
- Large
Minneapolis, USA
Listrak helped Rapala USA unify email and SMS marketing. The master email list grew by 22%. SMS revenue increased by... 144% year-over-year. Marketing sends became 39% more efficient. Rapala improved segmentation and saved costs. The team gained better data visibility and streamlined processes.
emfluence Digital Marketing built the Hallmark Stars Live microsite in just 20 days. The site supported Hallmark’s nationwide tour and... drove strong engagement. In the first week, it had 90,000 website views and 57,000 active users. There were 9,500 clicks to buy tickets. The project met a tight deadline and delivered a seamless fan experience.
Fenplast used Dialog Insight to automate post-sale feedback. They launched a real-time satisfaction survey across their distributor network. Automated communications... helped spot areas to improve the sales process. The project led to more satisfied customers, higher loyalty, and increased sales. Fenplast's marketing team now gets fast, uniform feedback to guide improvements.
Digioh helped Saalt replace a rigid, developer-dependent quiz with a flexible, customizable product recommendation quiz. Saalt used Digioh to capture... emails, personalize recommendations, and integrate with their marketing stack. In 90 days, over 12% of quiz takers added items to their cart and 5% proceeded to checkout. The new quiz boosted engagement and enabled Saalt to build stronger customer relationships. Saalt values Digioh’s responsive support and seamless brand alignment.
Drip helped Spring Copenhagen boost their average order value by 32. 24% after switching from Mailchimp. The company saw a...96% higher click-through rate on newsletters and a 4.57% conversion rate on email workflows. Their email workflow AOV reached 680 kr, much higher than their webshop's general AOV of 362 kr. Spring Copenhagen praised Drip's easy-to-use email builder and strong customer support. The migration from Mailchimp was smooth, and the team quickly saw improved results in ecommerce email marketing.
WebEngage helped Ribal Power, a D2C home products brand in Saudi Arabia, turn browsing activity into revenue. The company faced... missed revenue opportunities due to generic communication and drop-offs at key points like cart and checkout. With WebEngage, Ribal Power used behavior-driven segmentation and lifecycle journeys to target users based on their actions. They shifted from one-time campaigns to always-on, triggered flows across email, WhatsApp, SMS, and in-app notifications. This led to stronger revenue contribution, higher RoAS, and more engaged repeat customers.
Purple used Cordial to grow their email subscriber list by 238% in 2020. The team shifted focus to direct-to-consumer email... marketing when retail stores closed. They used third-party vendor opt-ins and targeted campaigns for new and repeat buyers. Email revenue in Q4 2020 rose 263% year over year. 70% of Q4 email orders came from repeat buyers. Cordial’s platform helped Purple quickly build audiences and test new product promotions.
Wawel used iPresso marketing automation to improve campaign personalization and speed. The team built geo-targeted segments for the Wawel Truck... event, cutting the unsubscribe rate to 0%. Marketers launched landing pages in 20 minutes without IT help for the Valentine's Day campaign. The newsletter database grew by 18% with new registrations. Automated emails boosted engagement and quiz completions. Wawel now sees a 19% open rate for bulk mailings.
Hey Oliver helped Xelacovendors boost lead generation and customer engagement. The company used marketing automation to send personalized messages and... segment leads by coffee machine preferences. Automated email campaigns and live chat improved open and click-through rates. Integration with CRM and Facebook Ads enabled better targeting. Xelacovendors saw lower unsubscribe rates and more efficient sales operations.
Mobilozophy SMS APIs helped American Music Supply (AMS) improve customer experience. AMS used SMS alerts, a 'Notify Me' button, and... shipment status updates to keep shoppers informed and engaged. Customers could opt in for marketing texts and exclusive notifications. AMS also let users send product info to their phones for later review. These features made shopping easier and built stronger customer loyalty.
Maisie AI chatbot was easy to install for Oscar Razor. Website visitors started interacting with the chatbot right away. Oscar... Razor saw potential for higher conversion rates. The chatbot helped reduce customer service workload. The owner found the experience smooth and effective.
Bright Horizons Media
- Marketing And Advertising
- Small
USA
Pushnami helped Bright Horizons Media boost client profits with web push notifications. BHM used Pushnami’s PushClick+ to monetize web traffic... for their clients. They gained over 166,000 web push subscribers and average 3,500 ad clicks monthly. PushClick+ brings in about $5,500 extra revenue each month for BHM’s clients. The Pushnami team manages the push strategy, letting BHM focus on growth.
Omnisend helped The Email Ace migrate a client from SendGrid in less than a day. In the first month, the... client saw a 60:1 return on every dollar spent on email. The industry average is $40 per $1 spent. After setting up popups, the submit rate reached 100%. The Email Ace used Omnisend for email strategy, design, and automation.
Aressy used Webmecanik to automate its content strategy for B2B IT clients. The agency implemented marketing automation to manage webzine... distribution and nurture leads. This helped Aressy streamline communication and improve engagement with prospects. The solution supported complex sales cycles and technical decision-makers. Aressy enhanced client retention and identified new upsell opportunities.
ReachStack used itracMarketer to help advisors share valuable content with clients more often. The platform made it easy for marketing... teams to support advisors. Advisors increased client interactions and built stronger relationships. This led to business growth and more assets under management. The solution focused on content distribution and advisor collaboration.
Claude helped HAKE Digital cut meeting prep time from 2 hours to just 5 minutes. The AI-powered workflow automated agendas,... summaries, and action items for every client meeting. This saved 45 minutes per meeting, totaling 37.5 hours weekly. HubSpot CRM, Zoom, and local drives now sync automatically. Consultants spend more time with clients and less on admin work. Client communication is now consistent and CRM data is always accurate.
Optimise Online
- Marketing And Advertising
- Small
Perth, Australia
Optimise Online used AgencyAnalytics to improve client reporting. Before, reports took at least 3.5 hours to create and confused clients.... The agency faced extra client questions and wasted billable hours. AgencyAnalytics made reporting faster and clearer. This helped Optimise Online build trust and support agency growth.
Thrive Marketing Communications Agency
- Marketing And Advertising
- Small
London, UK
Zymplify helped Thrive Marketing Communications Agency transform cold data into new leads. Thrive used Zymplify’s reveal tools during the pandemic... to deliver 15,126 leads to their clients. One client’s cold list of 500 contacts grew to 12,000 leads. Thrive also achieved a 45% click through rate for a client’s campaign using automated prospecting and email journeys. Zymplify’s marketing automation supported Thrive in scaling business development for their clients.
BlueWinston helped Starmedia automate Google search product campaigns for Samsung. The tool enabled automatic keyword and ad creation, product filtering,... and smart bidding strategies. Starmedia saved significant time by automating price updates and pausing sold-out products. In one Samsung home appliances campaign, conversions increased by 100% and conversion value rose by 210% over 14 days. Both agency and client praised the automation for improving results and efficiency.
iProspect (a dentsu company)
- Marketing And Advertising
iProspect, a dentsu company, needed a better way to audit and monitor paid search campaigns. They used different tools in... different markets, leading to inconsistency. They chose TrueClicks to improve quality standards and save time. TrueClicks provides checks and alerts to catch mistakes, a flexible health score, and a user-friendly interface. It reduced auditing time by 64% and integrated with dentsu's technology, allowing teams to focus on strategic work.
Growth Channel's demand-side platform helped New Media Advisors cut campaign costs by 30%. The media team set up campaigns 3-4... hours faster. They saved 2-3 days on data analysis and reporting. Native integrations replaced other DSPs and sped up campaign launches by 3-5 days. The platform removed managed service and minimum spend limits.
PlusThis helped SixthDivision simplify complex branching automations in ActiveCampaign. Jake Talbert needed to segment contacts into more than two paths,... which made automations messy and hard to manage. Using PlusThis Decision Maker, he could apply tags and segment contacts in one step. This saved hours of setup time and made campaigns easier for clients. PlusThis made it possible to automate complex business journeys with less effort.
The Latest Marketing Automation Deployments delivering value in Financial Services
Lemonway
- Financial Services
- Medium
Paris, France
Lemonway used Plezi to improve their B2B marketing. They set clear goals and redefined their buyer journey. With Plezi, they... launched an inbound strategy and tracked leads better. In less than 6 months, they tripled their lead generation. Their results went beyond expectations.
PWL Capital uses Leadfox emails to keep strong relationships with clients and make follow-ups easier. The team sends newsletters for... reminders and legal updates, tracking who opens each message. Leadfox replaced Mailchimp, offering a simpler, more reliable tool for multiple teams. The platform saves time by reducing in-person meetings and proving message delivery. PWL Capital values Leadfox’s high level of support and easy-to-use email creation tools.
Moniwan used the Commanders Act CDP to improve customer knowledge. The platform helped them optimize their digital marketing levers. This... led to better targeting and engagement. Moniwan gained a deeper understanding of their customers. The solution supported their digital marketing goals. The case highlights the value of customer data platforms for financial services.
Upstart used Sendoso to boost outreach to financial executives. With email open rates at just 2%, Upstart switched to direct... mail powered by Sendoso. Over 50% of their first meetings with top executives came from physical packages. 90% of their campaigns now start with direct mail. Sendoso handles logistics and integrates with Upstart’s CRM for real-time delivery alerts. This approach helped Upstart build a repeatable pipeline and stand out in a crowded market.
Leading Online Payment App
- Financial Services
- Very Large
India
LeadSquared helped a leading online payment app streamline merchant onboarding. The company wanted to onboard merchants faster and reduce errors.... LeadSquared automated lead capture, distribution, and de-duplication. The solution improved agent productivity and pipeline transparency. The app now manages thousands of agents and onboards many small and medium businesses smoothly. Agent experience and inventory management also improved.
a global asset management firm
- Financial Services
- Large
Broadridge’s NYFIX Matching helped a global asset management firm improve post-trade processing. The firm needed a new system to manage... complex investments and meet rising regulatory demands. NYFIX Matching simplified portfolio management and supported risk management. The solution also improved process control and scalability for the firm.
NettWorth Financial Group
- Financial Services
- Medium
Docupace helped NettWorth Financial Group cut audit findings by over 90%. The company needed better document management to handle growth... and strict regulations. Docupace provided a central document repository and strong audit features. Advisors now access documents easily and securely. NettWorth saw higher productivity, lower paper costs, and better compliance.
ProFundCom helped Waystone replace Salesforce Marketing Cloud and Constant Contact. The platform was easy to use and quick to implement.... Waystone saw improved productivity and higher engagement with email marketing. The ProFundCom team provided strong customer support and adapted the system to Waystone's needs. Waystone now uses ProFundCom for all email campaigns and engagement tracking.
Customer. io helped Nordnet boost email frequency from two per year to over one per week. Open rates improved, with...broad campaigns reaching 50–60% and triggered campaigns over 70%. Click-through rates hit 10–20% for targeted messages. Nordnet used Customer.io to personalize onboarding and lifecycle journeys, increasing platform logins and feature usage. The solution enabled compliant, behavior-driven engagement at scale in financial services.
National Savings and Investments (NS&I)
- Financial Services
- Large
Opal helped National Savings and Investments (NS&I) speed up content creation and approvals. NS&I used Opal's workflows and Stamps to... cut turnaround time from two weeks to just days. The team now reuses 25% of their content using Opal Boards. This made their marketing process faster and more efficient. NS&I improved visibility and compliance with Opal's approval tools.
Driving ROI and results: Understanding the Impact of Marketing Automation in Hospital And Health Care
Rate My Therapist
- Hospital & Health Care
- Small
Seattle, USA
Tars helped Rate My Therapist, a solo-founded therapist search platform, double its visitor engagement. The site replaced static forms with... a conversational AI agent that guides users through therapist ratings and searches. After upgrading to a natural dialogue AI, engagement rose from 27% to 52%. Nearly two thirds of users now complete the full five-question survey. The founder, with no technical background, runs the platform without an engineering team.
InterDent used Call Box to improve its call center operations. The call center manager, Sandy Vasquez, applied Call Box technology... to get better results with fewer resources. InterDent built a culture of continuous feedback using Call Box. The case study highlights measurable improvements in call handling. Practical examples show how Call Box fits into daily workflows.
Path Fertility used Knack Health to automate patient management and operations. The team built a HIPAA-compliant platform without developers. They... replaced manual emails with over 30 automated, customizable messages. The solution included patient and provider portals for real-time access to order status and results. Unlimited users and built-in compliance were key benefits for their small team.
Clalit Health Services
- Hospital & Health Care
- Very Large
Tel Aviv, Israel
Clalit Health Services used ProcessGene for a major SAP ERP implementation. The project covered finance, supply chain, and human capital... management modules. ProcessGene enabled Clalit to model end-to-end business processes and connect them directly to SAP. Clalit completed the project with minimal professional services. The solution improved process visibility and helped align user needs with the ERP system.
Community Memorial Health System
- Hospital & Health Care
- Medium
Ventura, USA
Intelex helped Community Memorial Health System increase incident reporting by 120%. The organization reduced overdue policies by 80% within months.... Intelex automated document control, saving many hours across 12 clinics. Real-time dashboards improved visibility for managers and directors. Staff now track tasks and trends more easily. The system replaced outdated, paper-based processes and improved training management.
Corefactors AI CRM helped Tricog solve integration and manual lead management issues. Tricog used the platform to capture, assign, and... nurture leads from sources like Facebook Ads and Indiamart. The solution unified sales and marketing, enabling campaign tracking and engagement monitoring. Tricog saw improved sales efficiency and faster scaling after implementation. The platform provided tools for WhatsApp, SMS, and email outreach, boosting productivity.
University of Chicago Medicine
- Hospital & Health Care
- Large
Chicago, USA
TIBCO helped University of Chicago Medicine connect data across systems, improving patient care and hospital operations. Doctors now access real-time... data to make faster, better decisions. The hospital reduced cardiac arrests by 15–20% using predictive analytics. Billing and asset use became more efficient. During COVID-19, UCM tracked ventilators and shared data with agencies. The new data platform supports value-based care and patient-focused outcomes.
University of Chicago Medicine
- Hospital & Health Care
- Large
Chicago, USA
TIBCO helped University of Chicago Medicine connect data across systems, improving patient care and hospital operations. Doctors now access real-time... data to make faster, better decisions. The hospital reduced cardiac arrests by 15–20% using predictive analytics. Billing and asset use became more efficient. During COVID-19, UCM tracked ventilators and shared data with agencies. The new data platform supports value-based care and patient-focused outcomes.
University of Chicago Medicine
- Hospital & Health Care
- Large
Chicago, USA
TIBCO helped University of Chicago Medicine connect data across systems, improving patient care and hospital operations. Doctors now access real-time... data to make faster, better decisions. The hospital reduced cardiac arrests by 15–20% using predictive analytics. Billing and asset use became more efficient. During COVID-19, UCM tracked ventilators and shared data with agencies. The new data platform supports value-based care and patient-focused outcomes.
Sodexo Healthcare
- Hospital & Health Care
- Very Large
Jacquard's AI-powered content generation helped Sodexo Healthcare's marketing team save time and boost productivity. The platform enabled the team to... create up to 2,500 brand-compliant message variants in 30 seconds. Sodexo used Jacquard to increase output, improve campaign engagement, and tailor messaging for different personas. The team saw higher click-to-open rates and reduced creative fatigue. Jacquard's style guide and tone-of-voice features ensured brand consistency and creative freedom.
The Latest Marketing Automation Deployments delivering value in Apparel And Fashion
Farfetch
- Apparel & Fashion
- Large
London, UK
Farfetch used advanced eCommerce marketing automation to grow into a global fashion leader. The company focused on SEO, driving over... 4 million monthly visitors and boosting gross profit by 87% in one year. Paid search ads and targeted landing pages helped attract high-intent buyers. Farfetch also used LinkedIn to recruit talent and built a strong social media presence, gaining over 2 million Instagram followers. Smart website localization and clear navigation improved the shopping experience.
SALESmanago helped Monnari, a Polish fashion brand, boost sales and achieve a 5,621% ROI. Monnari unified its marketing channels and... used automation for lead generation, segmentation, and personalised campaigns. The customer database grew by 20.8%. Email open rates rose by 213% and click-through rates by 1,118%. Personalised campaigns drove 46.46% of total sales. SALESmanago powered 45% of all transactions and increased average order value by 11%.
Rhone Apparel used Aimtell web push notifications to boost online sales. The brand generated an extra $93,000 in revenue with... this strategy. They targeted shoppers who visited their site but did not buy. The notifications brought these visitors back to complete purchases. This approach helped Rhone Apparel increase customer engagement and sales.
Wear Your Opinion used Idukki UGC galleries on its streetwear storefront. Real customer photos were shown to help shoppers see... how products look in real life. Product tagging let visitors go from inspiration to checkout without leaving the page. In about nine months, the widgets got 297,915 impressions and 140,000 visitors. This led to 128 add-to-cart events and 92 checkout click-throughs, driving ₹154,346 in attributed checkout revenue.
Splio helped Le Coq Sportif grow its CRM database for Paris 2024. The brand used Splio for marketing automation and... loyalty management. Le Coq Sportif aimed to increase its contact base and boost sales. The company also wanted to drive repeat purchases and brand excitement. Splio supported these goals with targeted CRM strategies.
AdScale analyzed RFM data for an apparel client after BFCM 2024. The client saw a surge in new customer acquisition... during Black Friday and Cyber Monday. Over 20% of new buyers became repeat customers, showing strong engagement and loyalty. AdScale's AI-driven advertising helped segment customers and target them with personalized campaigns. This approach turned first-time buyers into loyal, high-value customers for the apparel brand.
Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.
Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.
Recent adoption and success with Marketing Automation software in Education
A well-known university
- Education
- Large
Experiture helped a well-known university boost student applications by 30%. The platform unified outreach to students, alumni, and donors using... personalized, cross-channel campaigns. Automated workflows improved follow-up and engagement. Alumni event participation rose by 15%. Donor contributions grew by 20%. The university now delivers consistent, data-driven messaging across all channels.
A large, moderately selective, 4 year, public program in the Midwest
- Education
- Large
USA
Akero helped a large Midwest public education program cut form abandonment to 15. 63%. The team analyzed form performance and...removed phone number as a required field. They added an SMS opt-in, expanding contact options beyond email. Over 2,600 visitors engaged with the new forms. 60.13% of Google leads chose SMS follow-up, compared to 19% from Facebook. The changes led to more prospects moving through the funnel and better use of advertising spend.
ActiveCampaign helped Your Income Space grow from zero to 65,000 email subscribers in two years. The founders used automation and... segmentation to connect with their audience and drive conversions. Integrations with platforms like Facebook, Zapier, and Zendesk streamlined their workflow. Revenue increased from $0 to over $1 million between 2018 and 2020. The company achieved this growth with just two people and no technical team.
The University of Sydney used Swift Digital's Email Composer module to create tailored email templates for their Alumni department. The focus was... on delivering targeted news articles to alumni. The solution enabled the university to send out the SAM Extra newsletter edition. This improved their email marketing and alumni engagement. The project highlights the use of marketing automation in higher education communications.
MessageGears helped Wall Street English boost its app store rating by 71% in just 16 weeks. The platform enabled real-time,... personalized push notifications and in-app messages to millions of users. Wall Street English sent 3.1 million targeted notifications, resulting in 448,000 more app sessions and 98,000 completed app store ratings. The solution improved onboarding, feature discovery, and student engagement. Wall Street English saw a major increase in positive reviews and student satisfaction.
Yrgo used eMarketeer to solve a big communication problem. Before, only a third of their students got important information. This... caused extra work and more admin tasks. They built a mobile app for students with eMarketeer. Now, they reach all students and work more efficiently. Their team saves time and effort every day.
Ontraport's Dynamic CMS and AI Assistant helped Choosing Your Uni save $150k per year on development. The team now saves... over 50 hours each month on blog content creation. They reach 150 segments automatically. The platform lets them create SEO-optimized blog posts and dynamic podcast pages fast. Choosing Your Uni scaled quickly and launched new web experiences without hiring extra developers.
Driving ROI and results: Understanding the Impact of Marketing Automation in Real Estate
Evolve Housing
- Real Estate
- Medium
Sydney, Australia
Evolve Housing used IntelligenceBank’s digital asset management platform to centralize marketing content. Before, teams struggled to find approved materials and... risked using outdated assets. After implementation, content creation rose by over 300% year-over-year. Content downloads increased by more than 4,000%. Teams now access marketing materials faster and more consistently. The new system saves time and supports scalable marketing operations.
Adwerx helped North Group, a Toronto real estate team led by Amy Youngren, boost their online exposure. The team used... Adwerx Sphere ads to reach their database and local audience. They tested two ad concepts, finding Amy’s headshot ad performed twice as well as a testimonial ad. The campaign led to more text messages from contacts and increased engagement. North Group doubled their listing inventory and tripled incoming referrals using digital marketing.
Purplebricks replaced its legacy CRM with Creatio’s AI-native, no-code platform. The company saved $2.6M in total cost of ownership and... cut lead response time from 3 days to under 20 minutes. Lead volume increased by 35% and conversions doubled within six months. Creatio automated lead triage, integrated with key property sites, and enabled rapid platform changes. Purplebricks now delivers faster, smarter service and supports business growth with real-time dashboards and automation.
Brittney Kusmierski (Keller Williams)
- Real Estate
- Large
OutboundEngine helped Brittney Kusmierski, a Keller Williams realtor, drive 230 monthly visitors to her profile page through email and Facebook marketing. She needed a... way to stay top of mind with her network and save time on follow-ups. OutboundEngine sent unique emails, posted to social media, and tracked her most engaged contacts. This solution helped her focus on in-person meetings and grow her referral-based business. Newsletters kept her connected and made her business stand out.
Bradleys used BriefYourMarket. com to share market updates and show their local expertise. The tool helped them keep in touch...with their whole database or specific groups. They could send information at different stages of the customer journey. Bradleys found it hard to contact everyone by phone or email, so BriefYourMarket.com made communication easier. The platform helped them win more business by promoting their regional knowledge.
PERQ helped Laramar Group save 2,858 hours in lead management during a 3-month pilot. The real estate company used PERQ's... AI automation to handle website leads and schedule tours. This reduced staff workload and improved efficiency. 90.4% of tours were scheduled through PERQ, saving $57,160 in payroll. Laramar Group saw immediate improvements in lead conversion and team productivity.
Adikteev helped Game Story grow Solitaire Stash user acquisition by 2. 5x using CTV campaigns. Game Story wanted to reach...more users while keeping ROAS, CPI, and retention strong. Adikteev used deep learning and premium streaming inventory to target high-intent players. The campaign connected CTV ads to mobile installs with cross-device tracking. Game Story scaled CTV investment and kept performance high.
Doorboost analyseerde het spelgedrag van een speler bij Viu Viu Casino. Ze ontwikkelden een strategie om de winstkansen te verhogen... en risico’s te beperken. Door het optimaliseren van speelstrategieën en slim gebruik van bonussen steeg de winst van 5.000 naar 18.000 in drie maanden. De aanpak was gebaseerd op data-analyse en het kiezen van de juiste spellen. De resultaten tonen een duidelijke stijging van de totale winst.
Rikstoto increased revenue and loyalty while sending fewer messages.
Oslo, Norway
Rikstoto used Agillic to improve customer engagement and loyalty. They reduced the number of messages sent to customers. Despite sending... fewer messages, engagement and loyalty stayed the same or increased. Rikstoto saw higher revenue and happier customers. They also saved money by sending fewer messages.
Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.
Markopolo AI helped Chorki re-engage 43,000 users using automated push, email, and SMS campaigns. The platform generated 1.2 million BDT... in renewal revenue and sent over 165,000 messages with full automation. Chorki eliminated manual reminders and improved retention with AI-driven segmentation and personalized offers. Renewal messages became three times more engaging than before. Chorki's team now focuses on content while Markopolo AI manages subscriber retention.
Nicos Michaelides (sports streaming publisher)
- Entertainment
TheSender helped Nicos Michaelides, who owns over 170 sports streaming sites, boost his monthly profit by six times. He switched from... another push notification provider to TheSender for better monetization, white ads, and automation. TheSender set up automated push notifications and monetization, balancing personal messages and ads. Revenue grew from $1,000-1,500 to $6,000 per month. The setup took two days and now runs automatically, with ongoing optimization from TheSender.
The Latest Marketing Automation Deployments delivering value in Food And Beverages
AB InBev
- Food & Beverages
- Very Large
Leuven, Belgium
Tiger Pistol helped AB InBev double Budweiser sales with a co-branded restaurant campaign. The campaign used Budweiser’s brand creative to... attract over 40,000 restaurant visits. AB InBev partnered with a restaurant chain to boost both foot traffic and beer sales. Tiger Pistol’s platform enabled fast, scalable social advertising. AB InBev reached thousands of people and built stronger relationships with partner establishments.
Dataddo helped FoodChéri sync data from MongoDB and MySQL to BigQuery. FoodChéri reduced its infrastructure bill by 25-50% using CDC-based... replication. The company now transfers over 1 TB of data daily without disrupting production systems. Dataddo's automatic data transformation and real-time syncing made analytics faster and easier. FoodChéri's engineers saved weeks of work and now deliver fresher insights to stakeholders.
Foodpanda used cmercury to improve its email marketing. The company wanted to engage new users and keep existing customers loyal.... cmercury helped Foodpanda with personalized onboarding, audience segmentation, and deliverability management. Foodpanda saw higher engagement, better inbox placement, and stronger campaign performance. Customers received more relevant emails, leading to increased satisfaction and marketing ROI.
Milram / DMK Deutsches Milchkontor GmbH
- Food & Beverages
- Very Large
Bremen, Germany
Milram uses ProCampaign to run automated, individualized newsletter campaigns. The brand builds 360-degree customer profiles and manages consent for GDPR... compliance. Milram enriches profiles with survey data and segments users for targeted content. ProCampaign automates sweepstakes, winner selection, and notifications. The solution helps Milram boost customer loyalty and personalize digital marketing.
Amadori used Appian's digital business applications to automate key processes. The company now fully automates 25% of its invoices. This... automation improved efficiency in their operations. Appian's platform helped Amadori connect and streamline business tasks. The solution supports large-scale enterprise needs. Amadori benefits from reliable process automation.
EatSure used ValueAppz to build a food delivery app that lets users order from multiple restaurants in one order. The app supports... Rebel Foods' cloud kitchens and partner restaurants. EatSure stands out with features like no artificial colors, medically certified staff, 200+ quality checks, and double-sealed packaging. The platform focuses on food safety, fast delivery, and a unique food court experience. EatSure's customer base and order volume keep growing.
Driving ROI and results: Understanding the Impact of Marketing Automation in Manufacturing
Midwest Hose & Specialty Inc.
- Manufacturing
- Medium
Oklahoma City, USA
WPCRM helped Midwest Hose move from a clunky, fragmented CRM to a user-friendly system. The new platform centralized customer data... and improved dashboard visibility. Sales reps now track activity in one place, and management reviews clear dashboards daily. Fast implementation and a mobile app boosted team adoption. Midwest Hose is now positioned to use AI-driven product suggestions for more sales opportunities.
Daikin used Freshdesk Omni to improve its post-sales service in Brazil. The company wanted to organize customer support and manage... SLAs better. Daikin set up new processes and used analytics to track tickets and service levels. They integrated Freshchat with WhatsApp for faster communication. As a result, Daikin saw better SLA performance and higher customer loyalty. The changes helped support growing sales and a stronger market position.
ScriptRunner helped Aurubis AG automate IT administration after migrating all sites to Microsoft 365. The company used PowerShell scripts to... standardize and automate routine tasks, reducing manual work for IT staff. ScriptRunner enabled secure delegation to the helpdesk, limiting high-level admin rights and improving security. A central script repository allowed sharing across locations, supporting both centralized control and local flexibility. Aurubis saw improved efficiency, quality, and security in IT operations.
ZEISS uses Cisco solutions to protect its production integrity. The company gains full visibility into industrial assets and their vulnerabilities.... Cisco helps ZEISS detect unexpected behavior that could signal threats. This improves security and reduces risk for ZEISS manufacturing operations. The solution supports safe, reliable production.
Xometry used Rejoiner to improve their email marketing. They faced challenges with customer engagement. Rejoiner provided a solution to help... them connect better with their audience. As a result, Xometry saw measurable improvements in their marketing results. The case highlights how targeted email campaigns can drive business growth.
ComSci helped PPG Industries improve IT cost visibility. Managers now track spending and validate charges with dashboards. The solution replaced... a legacy system, making data more accurate and easy to use. PPG uses ComSci modules for billing, demand management, and analytics. This led to better control of IT consumption and reduced overall spend.
Fundraise Up
- Non Profit Organization Management
- Small
New York, USA
Lob Address Verification API helped Fundraise Up fix bad address data for nonprofits. Before Lob, Fundraise Up's users had issues... with incorrect and undeliverable addresses. This caused wasted money and time for nonprofit organizations. After integrating Lob, Fundraise Up improved address accuracy and made checkout easier. Nonprofits using Fundraise Up saw up to 200% more online donations. The API was easy to use and quick to set up.
United States and Canadian Academy of Pathology (USCAP)
- Non Profit Organization Management
- Large
Palm Springs, USA
Feathr helped USCAP drive 462 registrations and $385k in ticket sales for their annual meeting with just $17k in ad spend. USCAP used digital... retargeting ads to reach website visitors and segmented their audience by specialty for relevant messaging. They rotated ad creatives to keep engagement high and avoid ad fatigue. USCAP also sold sponsored ad packages to event partners, earning an extra $21,000. Their targeted approach boosted both attendance and revenue.
WWF UK
- Non Profit Organization Management
- Large
Woking, UK
Apteco FastStats and PeopleStage helped WWF UK boost supporter engagement. WWF used the software to personalize animal sponsorship journeys and... automate campaigns. The solution enabled a 35% increase in renewal requests processed and raised the renewal rate from 3% to 10%. WWF also saw a 15% drop in cancellations and 100,000 extra website visits. The tools made it easier to manage complex, year-long supporter journeys with less effort.
WWF Norge
- Non Profit Organization Management
- Medium
Oslo, Norway
Apsis One helps WWF Norge turn one-time donors into lifelong supporters. WWF Norge uses marketing automation to build trust and... deepen engagement. Automated welcome flows and loyalty communications keep supporters involved. Data-driven segmentation ensures relevant messages for each donor. The platform integrates with their CRM for targeted outreach. WWF Norge grows its email base and mobilizes people for nature conservation.
Center for Plant Conservation at San Diego Zoo
- Non Profit Organization Management
- Small
San Diego, USA
Caspio helped the Center for Plant Conservation at San Diego Zoo build a custom online database for endangered plant species. Volunteers with little... technical experience could now enter data from any device. The new system let the team document pollinators for over 1,000 endangered plants. Caspio’s platform saved the organization money and improved data quality. The database is secure, easy to use, and supports large data sets.
Flowlu helped Realworld Systems, a Dutch software provider, unify its business operations. Before Flowlu, teams struggled with scattered IT tools... and poor communication. The company switched to Flowlu for its easy interface and strong value. Within a short time, staff used half of Flowlu’s features. Now, everyone from the CEO to sales has clear visibility into projects and performance. This improved teamwork and decision-making across the company.
Postalytics helped IQ Fiber automate direct mail campaigns for fiber internet rollouts in North Florida. The marketing team used templates... and real-time mail tracking to keep customers informed at every stage. Personalized QR codes on mail pieces drove website traffic and leads. The switch to Postalytics removed volume minimums, letting the team experiment with creative approaches. Direct mail is now one of IQ Fiber’s biggest marketing channels, supporting strong adoption rates.
AXISNet used MoEngage to boost monthly active users. The company achieved 89.5% growth in MAUs. This case highlights customer engagement... strategies in the telecom sector. AXISNet improved user retention and app activity. The results show strong impact from targeted engagement.
A leading 4G service provider
- Telecommunications
- Large
Flytxt used contextual marketing to re-engage inactive foreign resident customers for a leading 4G service provider. The campaign led to... a 33% drop in customer churn. It also achieved 8% growth in ARPU. The solution focused on personalized, real-time interactions. This approach helped stimulate usage among a hard-to-reach segment.
Nintex helped Zain Jordan automate complex compliance and governance processes. The company faced growing challenges as it expanded, with manual... workflows slowing operations and risking customer loss. By using Nintex, Zain Jordan streamlined compliance checks, improved data integrity, and enabled remote teams to work securely. Automation freed employees from paperwork, letting them focus on higher-value tasks. The result was faster, more accurate compliance and a boost in employee satisfaction.
The Marketing Automation Blueprint for Better Selection Decisions in Banking
BNB Bank
- Banking
- Medium
Altcraft Platform helped BNB Bank boost transactional activity by 36%. The bank used automated omnichannel messaging, including Viber, SMS, and... push notifications, to onboard and retain customers. Open rates for automated Viber messages reached 60%, and click-through rates across all channels hit 12%. Monthly active users grew by 19% in one year. The platform enabled message personalization and advanced analytics, improving campaign effectiveness.
ManyMoney AI by Pushwoosh helped a European neobank boost campaign-driven revenue by 43% in 90 days. The bank increased its... number of campaigns from 9 to 27 per quarter using AI automation. Predictive segmentation and real-time optimization led to higher conversion rates and more loan applications. The AI system cut campaign creation time from 6–8 hours to 20 minutes. The neobank saved budget by stopping low-performing campaigns quickly and earned €52,000 in extra loan revenue from omnichannel journeys.
Dart Bank used Total Expert to modernize its banking experience. The leadership team wanted to improve customer relationships using new... technology. They adopted automation tools to help customers get information and stay in touch. Dart Bank kept its lobbies open during the COVID pandemic to help businesses access PPP loans. Employees became owners through profit-sharing, boosting engagement and service quality.
OptiKPI helped Lataamo automate player outreach and deliver the right message at the right time. Lataamo used OptiKPI's segmentation features... to create promotions based on player behavior. This made their offers more relevant to players. The solution improved campaign orchestration and engagement. Lataamo saw better results from targeted, automated retention campaigns.
Brick Street Software's CONNECT platform helped a top five global bank fix its messaging problems. The bank switched from many... in-house and vendor tools to one multichannel platform. This made messages more consistent and improved how they used their channels. The bank saw better campaign results and gained $199 million in receivables from three business units. They achieved ROI in less than one year.
Driving ROI and results: Understanding the Impact of Marketing Automation in Hospitality
Parkdean Resorts
- Hospitality
- Large
Newcastle upon Tyne, UK
Dotdigital helped Parkdean Resorts grow revenue by 20% with a 20% smaller marketing team. The team built a modular email... system using Dotdigital’s content blocks, saving time and improving consistency. Personalization features layered booking and browsing data for targeted messages. Conversion rates among non-booker audiences rose by 90%. A single personalization banner increased click-to-conversion by 15%.
Ascent360 helped Mt. Hood Meadows unify guest data and build targeted audience segments. The resort used the platform to send... personalized emails and automate pre-arrival campaigns. A segmented Pass Renewal campaign generated $600,000 in revenue. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted announcements. Mt. Hood Meadows improved guest retention and satisfaction with data-driven marketing.
AAA used Redpoint to unify member data across 45 federated clubs. Redpoint automated over 90% of AAA's data management processes.... Monthly member data updates became daily, improving data readiness. AAA optimized cross-channel marketing campaigns and saw higher response rates. The solution reduced attrition and increased confidence in member data quality.
Mobius uses Delivra to send dynamic, multi-language guest survey emails for hospitality brands. They needed to personalize content, automate survey... timing, and support multiple languages. Delivra helped Mobius create targeted, mobile-friendly emails with dynamic content and strategic send times. Mobius achieved over 70% open rates and 20% click-through rates on initial campaigns. These results give hospitality clients actionable feedback to improve guest experiences and loyalty.
Wunderkind helped Omni Hotels & Resorts drive $6 million in Q1 revenue. The brand sent 50% fewer emails while doubling... program revenue. Omni used Wunderkind to identify high-intent visitors and trigger personalized email and text messages. The platform enabled 150,000 loyalty signups and 20% subscriber growth. Omni achieved an 80:1 return on ad spend by focusing on timely, relevant outreach.
Blossom Family Chiropractic
- Health, Wellness And Fitness
- Small
St. Petersburg, USA
Blossom Family Chiropractic used dbaPlatform to improve their local SEO. Their in-house team struggled with Google Maps and Google My... Business. dbaPlatform published regular updates to their listing. In six months, website visits more than doubled. Phone calls to the office increased a lot. Their Google Maps ranking reached the top 3-pack.
TrainingPeaks
- Health, Wellness And Fitness
- Small
Boulder, USA
Iterable helped TrainingPeaks unify their email and in-app messaging. This led to a 70% in-app click rate and a 6%... in-app conversion rate. The time to create weekly newsletters dropped from 10 hours to just 20 minutes. TrainingPeaks now delivers personalized content across web, desktop, and mobile. This improved upsells and retention for their endurance training platform.
Diet Buddy uses Jungleworks' Panther platform to power its diet plans. The solution helps Diet Buddy deliver personalized health and... nutrition services online. Panther enables easy setup and management of their consultation business. Diet Buddy can automate processes and offer a seamless experience to users. The platform supports growth in the health and wellness sector.
World Gym wanted better visibility for its locations online. Enspire For Enterprise helped them improve their local SEO. Now, 90%... of World Gym locations appear on the first page of Google search results. This increased their online presence and made it easier for customers to find them. The project focused on ranking for local searches.
Ad Badger's Bids By Badger helped rmdy cut Amazon ad spend by over 50% in one month. rmdy lowered ACOS... by 68% and boosted ROAS by 133%. Their average CPC dropped by $1.79. Sales, profit, and customer retention all increased. The High Touch program gave rmdy expert support and fast results in the competitive supplement market.
The Latest Marketing Automation Deployments delivering value in Computer Software
NedGraphics
- Computer Software
- Medium
Vianen, Netherlands
Countly gave NedGraphics a clear view of how users interacted with their CAD/CAM design platform. The team used behavioral analytics... to validate customer feedback and prioritize product improvements. Countly helped connect feature adoption, workflow behavior, and performance signals in one place. This let NedGraphics make product decisions with more confidence. The platform now tracks adoption, finds workflow friction, and detects issues before they reach support.
Animaker used Show to scale its email marketing from 500 to over 2 million emails in just 30 days. Show helped Animaker... migrate 10,000 videos, embed SEO-friendly video content, and capture detailed user data. By integrating video forms and analytics, Animaker increased user engagement by 35% and conversion rates by 28%. Automated segmentation and personalized email campaigns turned website visitors into leads and paying customers. Show's platform enabled real-time insights and streamlined lead generation for Animaker's marketing team.
Google search results changed for Moz employees using the Mozplex office wifi. The help hub page ranked higher than the... main tool page when searched from the office. This shift did not happen for users outside the office or on VPN. The data suggests Google uses visit and click data from specific IP addresses. This case highlights the impact of engagement data on search rankings.
Reach by Banzai helped ThoughtSpot increase event registrations by up to 75%. The sales and marketing teams lacked time for... effective event outreach. Using Reach, they launched targeted phone and email campaigns to new leads. This strategy generated over 400 event registrations and $1M in pipeline revenue. The solution enabled ThoughtSpot to connect with prospects outside their existing database.
Recent adoption and success with Marketing Automation software in Automotive
Advance German Car
- Automotive
- Small
USA
Demandforce helped Advance German Car save time and boost revenue. The shop used automated text and email features to reach... customers quickly. Owner Rudy Brandes saw a 15% increase in customer base. He also gained more loyal customers and referrals. Demandforce freed up his time to focus on service. Communication with customers improved, leading to more business.
Force24 helped Pentagon Motor Group bring aftersales communications in-house. The team used automation to send personalised service reminders based on... vehicle data. This led to a 60% increase in service plan email open rates and a 10x rise in service reminder email opens. Service booking leads grew, and call centre teams received more qualified opportunities. Pentagon also saw a 49% drop in email unsubscribes, improving long-term customer engagement.
Parris RV wanted to modernize their sales process to stay competitive. They partnered with Rollick to start a digital transformation.... Rollick’s platform helped Parris RV connect their marketing technology and manage customer interactions. The new system made sales easier and improved customer satisfaction. Parris RV saw more sales and a smoother sales process after using Rollick.
Liberty Automotive used Genius Monkey to increase their monthly leads. The case study highlights that their leads more than doubled... after using the platform. The solution focused on programmatic advertising and real-time optimization. This helped Liberty Automotive attract more potential customers and improve conversion rates. The results show a clear impact on their business growth.
TMR Queensland Government
- Government Administration
- Large
Brisbane, Australia
TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution... automated scenario analysis, reducing statewide cycle times from 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.
TMR Queensland Government
- Government Administration
- Large
Brisbane, Australia
TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution... automated scenario analysis, reducing statewide cycle times from 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.
Thames Valley Police and Hampshire & Isle of Wight Constabulary
- Government Administration
- Large
UK
Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check... case status and message officers directly. The portal led to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.
Recent adoption and success with Marketing Automation software in Media Production
6AM City
- Media Production
- Small
Greenville, USA
Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding,... and low-cost subscriber acquisition. 6AM City achieved up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.
Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding,... and low-cost subscriber acquisition. 6AM City achieved up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
The Latest Marketing Automation Deployments delivering value in Human Resources
Vaco
- Human Resources
- Large
Brentwood, USA
Vaco used Thnks to connect with clients and candidates during remote work. The platform let them send digital gestures of... gratitude, replacing in-person meetings. Vaco saw a 91% open rate for Thnks messages. Their teams saved time and got faster responses. Clients liked the option to donate to charity. Vaco onboarded 39 offices to Thnks.
Position2 redesigned the Randstad Risesmart website to fix performance issues and improve user experience. The new site used conversion-focused design,... SEO, and analytics. Web traffic increased by 150%. Monthly conversions rose by 15%. Demo conversions jumped by 85%. The site now positions Risesmart as a market leader in global talent mobility solutions.
Abyssale's Dynamic Image feature helped MyJobGlasses automate personalized visuals for social sharing. The platform generated over 2,000 new signups from... 650 shared visuals, each creating viral growth. Campaign setup time dropped from a week to just hours, with no extra hires needed. The solution saved an estimated €50K+ in design resources. MyJobGlasses now uses automated, branded visuals to boost user engagement and organic acquisition.
The Latest Marketing Automation Deployments delivering value in Publishing
Hachette Book Group
- Publishing
- Large
New York, USA
Hachette Book Group used Aprimo's digital asset management platform to improve their content processes. They reduced their product go-to-market time... by 86%. The team adopted new change management strategies for a smooth rollout. They also improved content discovery and speed to market. AI features in Aprimo helped them achieve these results.
Hachette Book Group used Aprimo's digital asset management platform to improve their content processes. They reduced their product go-to-market time... by 86%. The team adopted new change management strategies for a smooth rollout. They also improved content discovery and speed to market. AI features in Aprimo helped them achieve these results.
PushEngage helped ShoutMeLoud boost conversions by 10% using segmented web push notifications. The blog saw a 6.77% opt-in rate and... a 5.3% click-through rate on email push campaigns. Segmentation allowed ShoutMeLoud to send targeted messages, increasing engagement and repeat traffic. PushEngage's pricing was affordable, making it easy for ShoutMeLoud to scale their campaigns. Real-time updates and automation drove higher sales and brand loyalty.
Transdev
- Transportation/Trucking/Railroad
- Very Large
Issy-les-Moulineaux, France
Transdev used monday. com to centralize project and budget management. The team moved from manual spreadsheets to a single platform....This change helped them track costs and resources in real time. They quickly identified spending anomalies and saved up to 50,000 euros. monday.com dashboards made data easy to view and share. The platform improved decision-making and reduced the need for extra hires.
A global logistics company
- Transportation/Trucking/Railroad
- Very Large
Zapier ran an AI bootcamp for a global logistics company. The team learned how AI could help them accelerate, scale,... and improve their work. The hands-on workshop made AI practical, not just theoretical. After the session, everyone knew how to start building with AI. The team left motivated and ready to use AI in daily tasks.
PushPushGo helped InPost reach over 44% of its subscribers with web push notifications. InPost used push campaigns to promote new... services to both current and potential customers. Three campaigns achieved audience reach rates of 37%, 43%, and 51%. Click-through rates ranged from 5.25% to 6.31%. Web push notifications proved to be a fast and effective communication channel for InPost.
Brax helped Tophatter cut campaign management time by 50%. The marketing team used to spend hours managing dozens of ad... campaigns across multiple native ad networks. Brax automated reporting, aggregated data, and enabled custom metrics for revenue tracking. Tasks that took 30 minutes now take seconds. The team now spends more time finding growth opportunities and less on manual work.
Gamooga helped redBus boost customer engagement with personalized, multichannel marketing. The platform enabled redBus to segment users and send targeted... offers, leading to a 5X increase in campaign results. Cross-selling hotel partners saw a 30% rise in branding and check-ins. Funnel dropout rates fell by 33%, while bookings rose 17%. Return ticket bookings improved by 40% over six months. Dynamic messaging and automated workflows drove a 40% jump in brand value and CSAT scores.
Nielsen used its marketing mix modeling solution to measure TikTok advertising in the Middle East. The study found that using... more than one ad format on TikTok led to a 10% higher return on ad spend. Brands saw $1.83 in retail sales revenue for every dollar spent. Running in-feed ads for more weeks increased ROAS by 16%. The results show TikTok's ad solutions help brands boost sales and maximize advertising impact.
The Marketing Automation Blueprint for Better Selection Decisions in Insurance
MG Gestão de Riscos
- Insurance
- Small
Brazil
MG Gestão de Riscos used Pipefy and WhatsApp automation to speed up quoting. They cut quote turnaround from 2 days... to under 15 minutes. The company doubled its pipeline in 4 months. Revenue grew 2x in the same period. All requests now enter the pipeline in a standard format. The team gained real-time visibility and control over sales operations.
Blitz Sales Software helped Allstate improve their sales process. The case study does not provide specific challenges, solutions, or results.... There are no metrics or customer quotes. The content is mostly placeholder text. No explicit features or integrations are mentioned. The industry is insurance.
The Marketing Automation Blueprint for Better Selection Decisions in Sports
Rajasthan Royals
- Sports
- Medium
Jaipur, India
Factoreal helped Rajasthan Royals grow their fan base by 75% in less than a year. The team used Factoreal’s marketing... automation to connect with millions of fans across channels. They built WhatsApp chatbots, sent push notifications, and ran targeted campaigns. Factoreal’s tools let them segment fans and personalize messages. Rajasthan Royals saw higher engagement and improved ROI from their campaigns.
Adler Mannheim used SAP Engagement Cloud to unify fan data from ticketing, merchandise, and mobile apps. The team automated personalized... messaging and campaigns across email, app, and SMS. AI-powered analytics now help predict ticket sales and optimize marketing spend. The club increased fan engagement and loyalty with targeted communications. Automated workflows boosted ticketing and merchandise revenue, and improved in-arena fan experiences.
The Marketing Automation Blueprint for Better Selection Decisions in Pharmaceuticals
Pharmascience
- Pharmaceuticals
- Large
Montreal, Canada
Pharmascience used Montrium’s Adobe Sign Fast Track Validation Toolkit to move to electronic signatures. The toolkit helped them validate Adobe... Sign in just two months, saving two months of internal work. Over 4,000 documents were signed by 1,095 users in four months. The switch reduced printing costs and sped up signature processes. Pharmascience now uses Adobe Sign for all GxP and non-GxP documents, supporting remote work and compliance.
a Top Ten Pharma Company
- Pharmaceuticals
- Very Large
Axtria helped a top ten pharma company boost ROI by up to 10% using omnichannel digital engagement. The company faced... challenges with fragmented channels and changing market needs. Axtria combined traditional marketing, digital tools, and data analytics for better results. Predictive analytics helped prevent churn and cut costs. The solution expanded to over 20 channels and vendors, driving sales and customer value.
The Latest Marketing Automation Deployments delivering value in Restaurants
PLNT Burger
- Restaurants
- Small
USA
PLNT Burger used GoGoGuest to map the customer journey. They improved customer experiences and streamlined operations. The brand used data... management, analytics, CRM, email marketing, and SMS marketing. This helped them stay ahead of dining trends. The focus was on fast-casual vegan dining.
Parseur automated Barberitos' digital order flow from third-party delivery platforms to their Clover POS. This cut digital order errors by... 50%. Staff no longer needed to re-enter orders or monitor multiple tablets. Digital sales grew from 5% to over 20% of total revenue. Operations became smoother and guests were happier. Parseur delivered reliable automation at a lower cost than other solutions.
Recent adoption and success with Marketing Automation software in Construction
Residential Builders
- Construction
- Medium
Australia
LocaliQ SEO helped Residential Builders boost organic traffic by 509%. The team fixed a website security issue and improved on-page... SEO. They optimized title tags, meta descriptions, and landing page content. Over six months, organic users grew by 107% and clicks by 580%. The company saw better search visibility and more engagement from home buyers in Australia.
Institute of Directors
- Professional Training & Coaching
- Large
Click's marketing services helped the Institute of Directors fix unstable marketing automation. The team replaced manual email uploads with automated... workflows. This change improved campaign stability and saved time. The IoD now sends targeted, timely emails to members. Member engagement and retention increased with automated renewal reminders and onboarding. The IoD gained confidence in their marketing operations.
A mid-sized London law firm
- Legal Services
- Medium
London, UK
A mid-sized London law firm used Document Logistix to digitise its document management. The firm replaced paper files with a... cloud-based system, cutting document retrieval time from 15 minutes to under 30 seconds. Automation reduced printing and storage costs by 40%. Client satisfaction scores rose by 20% due to faster service. The firm improved compliance and enabled secure remote work for staff.
Driving ROI and results: Understanding the Impact of Marketing Automation in Consumer Electronics
Retrolens
- Consumer Electronics
- Small
StoreYa Traffic Booster helped Retrolens achieve a 5. 7x ROAS with Google Ads. Retrolens wanted to help people capture memories...without smartphone distractions. They created a camera that brings back the feel of vintage photography in a modern way. StoreYa made it easier for Retrolens to find new customers and grow their eCommerce brand. Email marketing and customer reviews also helped build trust and loyalty.
The Latest Marketing Automation Deployments delivering value in Events Services
Foo Foo Productions
- Events Services
- Small
USA
Indition Forms helped Foo Foo Productions streamline sponsor information collection. Before, they used emails, spreadsheets, and paper, which led to... lost data. Indition Forms provided online forms for sponsors, attendees, vendors, and feedback. Foo Foo Productions ran 5 successful events in their first year, earning over $250,000. They saw a 5x increase in response rates and reduced lost revenue with better workflow.