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Driving ROI and results: Understanding the Impact of Marketing Automation in Retail

 

Sobrico - Retail - Medium

France

Connexity helped Sobrico grow ecommerce revenue while meeting strict cost of sale goals. Sobrico used Connexity's mix of advertising channels... to boost performance marketing. The partnership began in 2020 and led to several budget increases due to strong results. Sobrico consistently hit campaign objectives and ambitious cost targets. The collaboration encouraged Sobrico to invest more in digital marketing.

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Fressnapf - Retail - Large

Krefeld, Germany

Fressnapf used optilyz to boost repeat purchases with targeted direct mail campaigns. The company focused on getting first-time buyers to... place a second order. They also ran reactivation campaigns to win back inactive customers. These efforts led to additional revenue and more regular clients. The case highlights how direct mail can drive customer loyalty in retail.

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Triumph + Sloggi - Retail - Large

Munich, Germany

HH Global partnered with Triumph + Sloggi to run seasonal marketing campaigns in nine countries. The team delivered 100% of... installations in three weeks and finished 5% under budget. They used shopper insights to design store layouts and pop-up activations. Sustainable materials and responsible practices were integrated into all campaign elements. The campaigns increased brand visibility and drove more foot traffic for Triumph Lingerie.

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Willemse - Retail - Medium

France

Willemse used Positive User to move from mass email marketing to real-time personalization for 2 million customers. The company unified... its marketing campaigns, segmentation, and automation on one platform. Willemse's marketing team gained autonomy, reducing reliance on IT. The solution enabled personalized onboarding, targeted cross-sell and up-sell, and timely reactivation of inactive customers. Migration of 2 million contacts and improved email deliverability were key achievements.

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Fenplast - Retail - Medium

Candiac, Canada

Fenplast used Dialog Insight to automate after-sales feedback. They launched a satisfaction survey to track customer experience in real time.... Automated communications helped them collect feedback quickly across their distributor network. The marketing team used this data to improve sales processes. As a result, Fenplast increased customer satisfaction, loyalty, and revenue.

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The Scented Market - Retail - Small

Vancouver, Canada

Brax helped The Scented Market, a Vancouver-based handmade candle retailer, boost sales during a post-holiday slump. The campaign used a... single offer: free shipping for orders over $150. Brax created a dedicated landing page, integrated Shopify checkout, and ran targeted Facebook and Instagram ads. The campaign also included six promotional emails. In 32 days, The Scented Market generated over $34,000 in sales from this strategy.

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Würth MODYF - Retail - Large

Künzelsau, Germany

GetResponse MAX helped Würth MODYF boost ecommerce results. They used email marketing, automation, and segmentation to target customers. Würth MODYF... saw a 46% increase in orders and a 72% rise in turnover. Website visits grew by 30% and conversion rates hit 68%. Automated campaigns recovered abandoned carts and drove seasonal sales.

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Whaaky - Retail - Medium

Hyderabad, India

iZooto helped Whaaky, an online flash sales store, engage users and recover abandoned carts using web push notifications. Whaaky segmented their... audience by activity and funnel stage, targeting users with contextual campaigns. In just 8 weeks, iZooto drove 6% of total sales and delivered a 16x ROI. Conversion rates from iZooto campaigns reached 1.9%, outperforming paid campaigns. Over half of campaigns achieved a CTR above 5%.

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Only Natural Pet - Retail - Small

Boulder, USA

Only Natural Pet used PushOwl to boost customer engagement and sales. The brand saw a 186x ROI from web push... notifications. They recovered abandoned carts and increased average order value by 14%. Automated push campaigns generated $8,100 per campaign. Educational promotions built trust and brought more returning customers to their Shopify Plus store.

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Jewelry brand - Retail - Small

Yespo helped a jewelry brand grow its active subscriber base by 100%. The brand used interest-based and gender segmentation to... target emails. They updated email designs and added behavioral triggers. The average order value from email increased by 166%. Promotional campaigns reached a 55% open rate.

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Jamestown Distributors - Retail - Small

Bristol, USA

Jamestown Distributors used email marketing to re-engage a past customer. They tracked clicks and sent a personalized follow-up email based... on user behavior. However, the follow-up came from a do-not-reply address, blocking real conversation. The customer felt ignored and did not make a purchase. This case highlights the importance of two-way communication in email marketing.

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Australian Sports Nutrition - Retail - Medium

Australia

Australian Sports Nutrition uses Retail Express by Maropost to manage 37 stores across Australia. The company simplified inventory management and... streamlined daily retail operations. Store teams now have better tools to serve customers. Maropost helps them scale their business with confidence. The focus is on retail technology for inventory and operations.

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Budgy Smuggler - Retail - Small

Sydney, Australia

Budgy Smuggler used monday. com to manage rapid business growth and complex custom orders. The platform automated alerts and centralized...project management, saving 2,561 hours and $86,179 per month. Staff, suppliers, and customers now stay informed at every stage, reducing manual work and stress. monday.com helps Budgy Smuggler launch new products faster and manage sales, CRM, and manufacturing workflows. The team tracks goals and progress, supporting global expansion and a 53x ROI.

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Urban Retreat by Acti-Labs - Retail - Medium

France

Urban Retreat by Acti-Labs used AiTrillion to boost revenue by over €193K. They activated seven channels, including email marketing, smart... popups, workflow automation, loyalty rewards, and web push notifications. Email open rates reached 50%, more than double the industry average. Their loyalty program generated 30 million points, driving repeat purchases. AiTrillion unified all channels, helping Urban Retreat turn a large global audience into active, loyal buyers.

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Zoopla - Retail - Medium

London, UK

Zoopla used Optimizely and Contentsquare to personalize the homebuyer journey. The team built a strategy around data, journey mapping, experimentation,... and automation. They used analytics to segment users and tailor experiences across devices. Experimentation allowed product managers to test ideas quickly. Automation connected insights to digital channels, improving customer engagement.

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Burton - Retail - Medium

Burlington, USA

MERGE helped Burton boost sales with an integrated media strategy. Burton wanted to improve their winter season marketing and reach... more snowboarders. MERGE created a plan using paid social, video, and display ads on Meta, TikTok, YouTube, and programmatic platforms. Burton saw a 120% increase in return on ad spend and 111% more users to their site. Cost per click improved by 13%.

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Best Price Flipkart Wholesale - Retail - Very Large

Bengaluru, India

WebEngage helped Best Price Flipkart Wholesale recover lost orders with a 5,643% session recovery uplift. The team built behavior-led recovery... journeys for retailers who paused at any stage of the order funnel. Push notifications and web push brought retailers back to complete interrupted orders. The solution created a scalable, always-on system for commerce recovery. Every intervention was tailored to the exact point where purchase intent slowed down.

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Urban Stems - Retail - Small

Washington, USA

Urban Stems uses Bloomreach to create more personalized reports for their business. The platform lets them customize analytics to fit... their needs. Amanda Hutchinson, CRM Manager, says there is always a solution for every challenge. Bloomreach helps Urban Stems find answers and improve their marketing. The team values the flexibility and personalization Bloomreach provides.

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Ecommerce gift box company - Retail

Smarketing Cloud’s all-in-one marketing platform helped an ecommerce gift box company boost sales by 60%. The company replaced eight tools... with one platform, improving customer experience and saving 80 hours per month. They saw a 36% increase in return on ad spend. The platform enabled better data management and campaign automation. Customer retention and repeat business also increased.

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Sportsoul - Retail

Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.

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Argos - Retail - Very Large

Exit Bee helped Argos boost online sales after Covid-19. Argos used a standard iab billboard ad on regional Reach Plc... sites. The campaign targeted users at the right moment. It achieved a 3.37% CTR and over 90% viewability. This drove quality traffic to the Argos website. Exit Bee minimized accidental clicks and improved engagement.

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Lieblingstasche.de - Retail - Small

ProCampaign helped Lieblingstasche. de boost sales by over 30% in a few months. The online bag retailer used ProCampaign's secure...customer engagement hub for digital marketing. They set up automated workflows for personalized campaigns and customer relationship management. The CRM conversion rate increased by 20%. ProCampaign's business intelligence features supported e-commerce growth.

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Magnet Trade - Retail - Large

RedEye helped Magnet Trade boost post purchase and quote survey response rates by 33% by adding SMS to their email marketing automation. The cross-channel campaign... used RedEye's workflow canvas, making it easy to connect email and SMS touchpoints. Weekly account check-ins provided expert advice for campaign improvements. The new approach gave Magnet Trade valuable customer insights and improved engagement with trade customers. SMS proved effective for reaching builders and joiners who rarely check email.

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Szopex - Retail

ExpertSender helped Szopex, a Polish eCommerce retailer, boost their email open rate by 64%. Szopex used ExpertSender to automate email... and SMS campaigns and segment their customer base. The platform improved newsletter delivery and allowed advanced data management. Szopex saw a 24% increase in total open rates and a 115% global rise in sales from automated emails. Individual stores like Sklep Biegacza achieved up to a 63% open rate increase.

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Dylan's Candy Bar - Retail - Medium

BuyerGenomics Predictive Marketing Automation helped Dylan's Candy Bar fix low high-value customer retention. Dylan's used customer intelligence and CRM insights... to target and acquire more valuable buyers. In just three weeks, they launched a data-driven omni-channel campaign. Dylan's saw big increases in new high-value customer acquisition, conversion rate, average spend, and repeat purchase rate. The company now focuses on growing with BuyerGenomics' ongoing support.

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Proozy - Retail - Medium

Firepush SMS marketing helped Proozy, an online activewear retailer, generate $1,464,425 in revenue from just $48,073 spent. Proozy achieved a... 30x ROI, with SMS campaigns delivering an 11% click-through rate and over 13% conversion rate. Targeted seasonal messages and exclusive deals drove high engagement. Proozy's success shows SMS marketing can boost sales for Shopify stores.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Marketing And Advertising

 

Bright Horizons Media - Marketing And Advertising - Small

USA

Pushnami helped Bright Horizons Media boost client profits with web push notifications. BHM used Pushnami’s PushClick+ to monetize web traffic... for their clients. They gained over 166,000 web push subscribers and average 3,500 ad clicks monthly. PushClick+ brings in about $5,500 extra revenue each month for BHM’s clients. The Pushnami team manages the push strategy, letting BHM focus on growth.

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eCom2Win - Marketing And Advertising - Small

Berlin, Germany

Omnisend helped eCom2Win migrate a client from Klaviyo just weeks before Black Friday. The migration took only 24 hours, with... automations rebuilt in 3 to 4 days. The client's first Black Friday on Omnisend generated $113,000 in email revenue, making up 53% of total store revenue. The following year, total store revenue grew by 43%. eCom2Win praised Omnisend for strong support and fast communication.

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ReachStack - Marketing And Advertising - Small

Toronto, Canada

ReachStack used itracMarketer to help advisors share valuable content with clients more often. The platform made it easy for marketing... teams to support advisors. Advisors increased client interactions and built stronger relationships. This led to business growth and more assets under management. The solution focused on content distribution and advisor collaboration.

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HAKE Digital - Marketing And Advertising - Small

London, UK

Claude helped HAKE Digital cut meeting prep time from 2 hours to just 5 minutes. The AI-powered workflow automated agendas,... summaries, and action items for every client meeting. This saved 45 minutes per meeting, totaling 37.5 hours weekly. HubSpot CRM, Zoom, and local drives now sync automatically. Consultants spend more time with clients and less on admin work. Client communication is now consistent and CRM data is always accurate.

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Optimise Online - Marketing And Advertising - Small

Perth, Australia

Optimise Online used AgencyAnalytics to improve client reporting. Before, reports took at least 3.5 hours to create and confused clients.... The agency faced extra client questions and wasted billable hours. AgencyAnalytics made reporting faster and clearer. This helped Optimise Online build trust and support agency growth.

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Thrive Marketing Communications Agency - Marketing And Advertising - Small

London, UK

Zymplify helped Thrive Marketing Communications Agency transform cold data into new leads. Thrive used Zymplify’s reveal tools during the pandemic... to deliver 15,126 leads to their clients. One client’s cold list of 500 contacts grew to 12,000 leads. Thrive also achieved a 45% click through rate for a client’s campaign using automated prospecting and email journeys. Zymplify’s marketing automation supported Thrive in scaling business development for their clients.

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Shiraz Q.'s agency - Marketing And Advertising - Small

Flowlu helped Shiraz Q. 's agency manage projects and teams better. The agency switched from Basecamp to Flowlu for its...all-in-one CRM, project management, and automation tools. Flowlu's Kanban boards and team chat improved collaboration. The CEO found the software easy to use and full of features. The agency now tracks time, manages tasks, and customizes workflows with Flowlu.

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Starmedia - Marketing And Advertising - Medium

Bratislava, Slovakia

BlueWinston helped Starmedia automate Google search product campaigns for Samsung. The tool enabled automatic keyword and ad creation, product filtering,... and smart bidding strategies. Starmedia saved significant time by automating price updates and pausing sold-out products. In one Samsung home appliances campaign, conversions increased by 100% and conversion value rose by 210% over 14 days. Both agency and client praised the automation for improving results and efficiency.

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IGO Promo - Marketing And Advertising

Adchieve helped IGO Promo improve cross- and upselling strategies using data science. IGO Promo wanted to boost ROI and revenue... by offering better product recommendations. Adchieve provided data insights and new rules for product suggestions. This led to a 20% increase in turnover and a 10% margin improvement. The results came quickly and opened up more ways to refine their approach.

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iProspect (a dentsu company) - Marketing And Advertising

iProspect, a dentsu company, needed a better way to audit and monitor paid search campaigns. They used different tools in... different markets, leading to inconsistency. They chose TrueClicks to improve quality standards and save time. TrueClicks provides checks and alerts to catch mistakes, a flexible health score, and a user-friendly interface. It reduced auditing time by 64% and integrated with dentsu's technology, allowing teams to focus on strategic work.

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New Media Advisors - Marketing And Advertising

Growth Channel's demand-side platform helped New Media Advisors cut campaign costs by 30%. The media team set up campaigns 3-4... hours faster. They saved 2-3 days on data analysis and reporting. Native integrations replaced other DSPs and sped up campaign launches by 3-5 days. The platform removed managed service and minimum spend limits.

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Smartly.io - Marketing And Advertising

Alyce helped Smartly. io book over 200 meetings with executives. The sales team used Alyce to send personalized gifts and...improve outreach. They tested different messages and timing to boost open rates. 40% of meetings were with VP or higher titles. More than 50% of meetings were qualified. Alyce's global gifting platform supported Smartly.io's international sales team.

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SixthDivision - Marketing And Advertising

PlusThis helped SixthDivision simplify complex branching automations in ActiveCampaign. Jake Talbert needed to segment contacts into more than two paths,... which made automations messy and hard to manage. Using PlusThis Decision Maker, he could apply tags and segment contacts in one step. This saved hours of setup time and made campaigns easier for clients. PlusThis made it possible to automate complex business journeys with less effort.

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The Marketing Automation Blueprint for Better Selection Decisions in Financial Services

YouChange - Financial Services - Small

YouChange used Panther to launch its online financial planning and coaching platform. Before Panther, YouChange struggled with booking management, device... compatibility, and building customer connections. Panther provided a single platform for bookings, multi-device access, and virtual consultations. Automated scheduling and data reporting improved efficiency. YouChange saw a 10x increase in bookings and higher customer satisfaction.

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Lemonway - Financial Services - Medium

Paris, France

Lemonway used Plezi to improve their B2B marketing. They set clear goals and redefined their buyer journey. With Plezi, they... launched an inbound strategy and tracked leads better. In less than 6 months, they tripled their lead generation. Their results went beyond expectations.

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PWL Capital - Financial Services - Small

Ottawa, Canada

PWL Capital uses Leadfox emails to keep strong relationships with clients and make follow-ups easier. The team sends newsletters for... reminders and legal updates, tracking who opens each message. Leadfox replaced Mailchimp, offering a simpler, more reliable tool for multiple teams. The platform saves time by reducing in-person meetings and proving message delivery. PWL Capital values Leadfox’s high level of support and easy-to-use email creation tools.

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ManyMoney AI - Financial Services - Small

ManyMoney AI used Pushwoosh to boost revenue by 40% in 90 days. The company automated campaigns with AI and ran... A/B tests to improve results. They increased their user base from 660,000 to 945,000, a 43% growth. Conversion rates rose by 15%, and engagement improved by 12%. Pushwoosh helped ManyMoney AI turn regular campaigns into profit machines.

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Moniwan - Financial Services - Small

Paris, France

Moniwan used the Commanders Act CDP to improve customer knowledge. The platform helped them optimize their digital marketing levers. This... led to better targeting and engagement. Moniwan gained a deeper understanding of their customers. The solution supported their digital marketing goals. The case highlights the value of customer data platforms for financial services.

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Live Oak Bank - Financial Services - Medium

Wilmington, USA

Freshservice helped Live Oak Bank replace siloed email inboxes with a unified service platform. The bank rolled out Freshservice across... 12 departments, including IT, legal, HR, and loan ops. A single automated workflow now saves three hours per day for the loan operations team. Custom AI features in Freshservice give engineers instant root cause analysis on incidents. 125 employees use Freshservice daily, making it the bank’s operational hub.

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A global asset management firm - Financial Services - Very Large

USA

Broadridge’s NYFIX Matching helped a global asset management firm transform its post-trade processing. The firm faced rising equity trading volumes,... manual workflows, and high costs. NYFIX Matching delivered faster processing, technology upgrades, and multi-asset support. After-hours operations dropped from two hours to just 20 minutes. The firm now scales equity trading more efficiently and plans further optimization.

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NettWorth Financial Group - Financial Services - Medium

Docupace helped NettWorth Financial Group cut audit findings by over 90%. The company needed better document management to handle growth... and strict regulations. Docupace provided a central document repository and strong audit features. Advisors now access documents easily and securely. NettWorth saw higher productivity, lower paper costs, and better compliance.

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Waystone - Financial Services - Very Large

ProFundCom helped Waystone replace Salesforce Marketing Cloud and Constant Contact. The platform was easy to use and quick to implement.... Waystone saw improved productivity and higher engagement with email marketing. The ProFundCom team provided strong customer support and adapted the system to Waystone's needs. Waystone now uses ProFundCom for all email campaigns and engagement tracking.

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Nordnet - Financial Services - Large

Customer. io helped Nordnet boost email frequency from two per year to over one per week. Open rates improved, with...broad campaigns reaching 50–60% and triggered campaigns over 70%. Click-through rates hit 10–20% for targeted messages. Nordnet used Customer.io to personalize onboarding and lifecycle journeys, increasing platform logins and feature usage. The solution enabled compliant, behavior-driven engagement at scale in financial services.

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Golden Charter - Financial Services - Large

Golden Charter used AI-powered marketing compliance software from IntelligenceBank to monitor over 12,000 partner web pages for FCA compliance. The solution automated... compliance checks across 800+ partner domains, reducing manual effort and regulatory risk. Golden Charter saved 52 FTE weeks per year, equal to one full-time employee. The software helped protect brand integrity and support their network of independent partners. Real-time risk identification improved compliance and built customer trust.

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Top mortgage lender - Financial Services

Redpoint Data Readiness Hub helped a top mortgage lender reduce customer churn. The lender struggled with siloed data and lacked... a single customer view. Redpoint created Golden Records for individuals, households, addresses, and loans. This enabled better identity resolution and real-time updates. The lender now runs targeted campaigns, proactively engages customers, and optimizes advertising spend with deeper insights.

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National Savings and Investments (NS&I) - Financial Services - Large

Opal helped National Savings and Investments (NS&I) speed up content creation and approvals. NS&I used Opal's workflows and Stamps to... cut turnaround time from two weeks to just days. The team now reuses 25% of their content using Opal Boards. This made their marketing process faster and more efficient. NS&I improved visibility and compliance with Opal's approval tools.

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The Latest Marketing Automation Deployments delivering value in Banking

Remessa Online - Banking - Medium

São Paulo, Brazil

Remessa Online used MoEngage to transform its CRM and boost campaign results. The team gained autonomy to launch campaigns and... create landing pages without technical help. They migrated nine years of transactional communications to MoEngage in just three months. CRM Pages became central for webinars, lead generation, and commercial initiatives. Campaigns saw up to 29.2% conversion with RCS and 21.3% conversion on CRM Pages. Push with timer reached 16.8% conversion, outperforming WhatsApp.

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BNB Bank - Banking - Medium

Altcraft Platform helped BNB Bank boost transactional activity by 36%. The bank used automated omnichannel messaging, including Viber, SMS, and... push notifications, to onboard and retain customers. Open rates for automated Viber messages reached 60%, and click-through rates across all channels hit 12%. Monthly active users grew by 19% in one year. The platform enabled message personalization and advanced analytics, improving campaign effectiveness.

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Banco do Brasil - Banking - Very Large

Brasília, Brazil

Banco do Brasil partnered with Cisco to unify its data center operations. The solution delivered strong network performance, improved security,... and enhanced sustainability. Cisco's technology helped Banco do Brasil streamline its infrastructure. The bank now benefits from a more robust and secure data center environment. This partnership supports Banco do Brasil's ongoing digital transformation.

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Crédit Agricole - Banking - Very Large

Montrouge, France

Webmecanik helped Crédit Agricole automate their customer journey. The bank chose Webmecanik for its strong data security and easy-to-use platform.... After two years, Crédit Agricole values the tool’s simplicity and the support from the Webmecanik team. The solution improved marketing and sales processes for the bank. Personalized communication and automation led to better customer relationships.

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NatWest Group - Banking - Very Large

London, UK

Appian helped NatWest Group automate risk and change governance. The bank cut product governance cycle time from 4.5 days to... under 20 minutes. NatWest unified 14 processes using Appian’s data fabric. Employees now enter data once and reuse it, improving risk control. The solution improved employee experience and sped up idea-to-value flow. NatWest won the Celent Model Risk Manager of the Year award for this work.

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Dart Bank - Banking - Small

Michigan, USA

Dart Bank used Total Expert to modernize its banking experience. The leadership team wanted to improve customer relationships using new... technology. They adopted automation tools to help customers get information and stay in touch. Dart Bank kept its lobbies open during the COVID pandemic to help businesses access PPP loans. Employees became owners through profit-sharing, boosting engagement and service quality.

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ABN AMRO - Banking - Very Large

Amsterdam, Netherlands

ABN AMRO used TIBCO BPM Enterprise and BusinessWorks to digitize 90% of their processes by 2025. They moved from on-premise... systems to Microsoft Azure, cutting maintenance costs and breaking down data silos. Credit card processing times dropped from weeks to days. The bank avoided €11.1M in manual process costs. Mobile banking now lets customers access services anytime, anywhere. Centralized financial crime detection improved compliance and productivity.

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ABN AMRO - Banking - Very Large

Amsterdam, Netherlands

ABN AMRO used TIBCO BPM Enterprise and BusinessWorks to digitize 90% of their processes by 2025. They moved from on-premise... systems to Microsoft Azure, cutting maintenance costs and breaking down data silos. Credit card processing times dropped from weeks to days. The bank avoided €11.1M in manual process costs. Mobile banking now lets customers access services anytime, anywhere. Centralized financial crime detection improved compliance and productivity.

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ABN AMRO - Banking - Very Large

Amsterdam, Netherlands

ABN AMRO used TIBCO BPM Enterprise and BusinessWorks to digitize 90% of their processes by 2025. They moved from on-premise... systems to Microsoft Azure, cutting maintenance costs and breaking down data silos. Credit card processing times dropped from weeks to days. The bank avoided €11.1M in manual process costs. Mobile banking now lets customers access services anytime, anywhere. Centralized financial crime detection improved compliance and productivity.

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Lataamo - IGaming

OptiKPI helped Lataamo automate player outreach and deliver the right message at the right time. Lataamo used OptiKPI's segmentation features... to create promotions based on player behavior. This made their offers more relevant to players. The solution improved campaign orchestration and engagement. Lataamo saw better results from targeted, automated retention campaigns.

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Top Global Bank (NDA) - Banking

Brick Street Software's CONNECT platform helped a top five global bank fix its messaging problems. The bank switched from many... in-house and vendor tools to one multichannel platform. This made messages more consistent and improved how they used their channels. The bank saw better campaign results and gained $199 million in receivables from three business units. They achieved ROI in less than one year.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Consumer Goods

Rapala USA - Consumer Goods - Large

Minneapolis, USA

Listrak helped Rapala USA unify email and SMS marketing. The master email list grew by 22%. SMS revenue increased by... 144% year-over-year. Marketing sends became 39% more efficient. Rapala improved segmentation and saved costs. The team gained better data visibility and streamlined processes.

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Saalt - Consumer Goods - Small

Boise, USA

Digioh helped Saalt replace a rigid, developer-dependent quiz with a flexible, customizable product recommendation quiz. Saalt used Digioh to capture... emails, personalize recommendations, and integrate with their marketing stack. In 90 days, over 12% of quiz takers added items to their cart and 5% proceeded to checkout. The new quiz boosted engagement and enabled Saalt to build stronger customer relationships. Saalt values Digioh’s responsive support and seamless brand alignment.

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Spring Copenhagen - Consumer Goods - Small

Copenhagen, Denmark

Drip helped Spring Copenhagen boost their average order value by 32. 24% after switching from Mailchimp. The company saw a...96% higher click-through rate on newsletters and a 4.57% conversion rate on email workflows. Their email workflow AOV reached 680 kr, much higher than their webshop's general AOV of 362 kr. Spring Copenhagen praised Drip's easy-to-use email builder and strong customer support. The migration from Mailchimp was smooth, and the team quickly saw improved results in ecommerce email marketing.

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Aroma Retail - Consumer Goods - Small

Las Vegas, USA

Genius Monkey helped Aroma Retail, a small fragrance company in Las Vegas, expand their digital advertising reach. The company saw... a 2-3x increase in ROAS with video ads, which grew to 5x after two months. ROI never dropped below 400%, and at times exceeded 8x previous levels. Aroma Retail grew by 17% during the campaign. The team valued real-time reporting and targeted ad placements.

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Purple - Consumer Goods - Large

Lehi, USA

Purple used Cordial to grow their email subscriber list by 238% in 2020. The team shifted focus to direct-to-consumer email... marketing when retail stores closed. They used third-party vendor opt-ins and targeted campaigns for new and repeat buyers. Email revenue in Q4 2020 rose 263% year over year. 70% of Q4 email orders came from repeat buyers. Cordial’s platform helped Purple quickly build audiences and test new product promotions.

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Wawel - Consumer Goods - Large

Krakow, Poland

Wawel used iPresso marketing automation to improve campaign personalization and speed. The team built geo-targeted segments for the Wawel Truck... event, cutting the unsubscribe rate to 0%. Marketers launched landing pages in 20 minutes without IT help for the Valentine's Day campaign. The newsletter database grew by 18% with new registrations. Automated emails boosted engagement and quiz completions. Wawel now sees a 19% open rate for bulk mailings.

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Who Gives A Crap - Consumer Goods - Medium

Melbourne, Australia

Who Gives A Crap used Klaviyo to grow their email list by 640% in three years. They unified data from... Recharge, Malomo, Unbounce, and Justuno to personalize marketing. The team segmented customers and automated messages based on user needs. 20% of users used quick actions from Recharge via Klaviyo. 6% of customers changed subscriptions through email links. Klaviyo helped them reach more people and increase donations.

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Xelacovendors - Consumer Goods - Small

Hey Oliver helped Xelacovendors boost lead generation and customer engagement. The company used marketing automation to send personalized messages and... segment leads by coffee machine preferences. Automated email campaigns and live chat improved open and click-through rates. Integration with CRM and Facebook Ads enabled better targeting. Xelacovendors saw lower unsubscribe rates and more efficient sales operations.

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American Music Supply (AMS) - Consumer Goods

Mobilozophy SMS APIs helped American Music Supply (AMS) improve customer experience. AMS used SMS alerts, a 'Notify Me' button, and... shipment status updates to keep shoppers informed and engaged. Customers could opt in for marketing texts and exclusive notifications. AMS also let users send product info to their phones for later review. These features made shopping easier and built stronger customer loyalty.

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Oscar Razor - Consumer Goods

Maisie AI chatbot was easy to install for Oscar Razor. Website visitors started interacting with the chatbot right away. Oscar... Razor saw potential for higher conversion rates. The chatbot helped reduce customer service workload. The owner found the experience smooth and effective.

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The Latest Marketing Automation Deployments delivering value in Non Profit Organization Management

Fundraise Up - Non Profit Organization Management - Small

New York, USA

Lob Address Verification API helped Fundraise Up fix bad address data for nonprofits. Before Lob, Fundraise Up's users had issues... with incorrect and undeliverable addresses. This caused wasted money and time for nonprofit organizations. After integrating Lob, Fundraise Up improved address accuracy and made checkout easier. Nonprofits using Fundraise Up saw up to 200% more online donations. The API was easy to use and quick to set up.

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WWF - Non Profit Organization Management - Large

Gland, Switzerland

WWF used HubSpot's CMS Hub to support its "Hora do Planeta" campaign. The organization needed a secure, scalable, and easy-to-use... CMS to handle high website traffic and enable flexible content updates. CMS Hub allowed WWF to automate user-generated content and segment users for targeted email and content strategies. Integration with Marketing Hub gave WWF a complete view of user actions across channels. WWF valued the platform's reliability, security, and intuitive interface for managing digital campaigns.

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WWF Norja - Non Profit Organization Management - Large

Oslo, Norway

Apsis One helps WWF Norja turn one-time supporters into lifelong advocates. WWF Norja uses marketing automation to build trust and... deepen engagement. Automated welcome journeys and segmented communications keep donors informed and connected. The platform integrates with their CRM to deliver targeted content based on supporter interests. WWF Norja grew its email database and strengthened donor relationships with data-driven campaigns.

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Japan Center for International Exchange (JCIE) - Non Profit Organization Management - Small

Tokyo, Japan

Caspio helped the Japan Center for International Exchange (JCIE) create an online database to track disaster relief grants after the 2011 Japan earthquake and tsunami. JCIE used Caspio... to build a searchable repository for nearly 1,000 grants, totaling $1 billion in foreign aid. The platform allowed website visitors to search by donor, recipient, grant type, or location. Caspio's ease of use and strong customer support enabled JCIE's small team to launch the project quickly. The database now helps disaster responders and funders access vital information for relief efforts.

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Neuroendocrine Cancer Awareness Network (NCAN) - Non Profit Organization Management - Small

Fort Mill, USA

Feathr helped NCAN reach 13,237 new people and generate 208 donations and sign-ups. NCAN replaced generic email blasts with targeted,... multichannel campaigns. They used geofencing at events and retargeted warm audiences online. Feathr's tipping model turned $1,300 in donor tips into extra ad budget. Automation let NCAN's small team run more campaigns and follow up with supporters.

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YMCA of Alexandria - Non Profit Organization Management - Small

Alexandria, USA

ActiveCampaign helped YMCA of Alexandria save over 10 hours per week using its AI Brand Kit and email templates. The non-profit automated... member onboarding and personalized follow-ups, boosting engagement. They achieved a 12.8% click rate on targeted campaigns, far above the 2% industry average. Contact lists grew by 27% across all branches. Team members now create branded emails easily, improving efficiency and communication.

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Film Festival Alliance (FFA) - Non Profit Organization Management - Small

USA

Higher Logic Thrive helped Film Festival Alliance (FFA) refresh their member experience and streamline their tech stack. FFA replaced multiple... tools with one platform, saving staff time and boosting engagement. After launch, FFA saw a 108% increase in members on their email list and community. The platform enabled better communication, segmentation, and personalization. FFA now connects more members and delivers a stronger community experience.

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Teenage Cancer Trust - Non Profit Organization Management - Medium

London, UK

Apteco software helped Teenage Cancer Trust automate and personalize donor communications. Before, staff spent two days a week on manual... email processes. Now, the team uses Apteco FastStats and PeopleStage to send up to nine dynamic emails per event participant. This change is expected to increase fundraising income by £200,000–£300,000 in the first year. Donors now get more relevant, personalized messages, boosting engagement and loyalty.

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Marketing Automation in Action in Other Industries

BODDY - Travel - Small

Zurich, Switzerland

Mautic helped BODDY scale its email marketing after acquiring TrainAway. The user base grew to six figures, making communication more... complex. Aivie supported BODDY with migration, segmentation, and automation using Mautic. The solution improved deliverability, reduced manual work, and kept messages personal. BODDY now reaches a larger audience with less effort and lower costs.

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War on the Rocks - Media - Small

Washington, D.C., USA

tchop enabled War on the Rocks to launch a branded mobile app for premium members. The app integrated with Memberful... and Discourse, letting users access exclusive podcasts, articles, and community discussions in one place. Push notifications and an easy audio player boosted daily and monthly active user engagement. War on the Rocks saw strong subscriber growth and improved member satisfaction. The solution saved time and resources by avoiding custom app development.

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A leading North American print and display vendor - Printing - Medium

DistroPRO helped a leading North American print and display vendor reclaim over 400 hours each month. The vendor cut campaign... turnaround from 2–3 days to under 4 hours. Teams stopped using spreadsheets and emails, managing all campaigns in one place. DistroPRO automated order creation and reduced admin overhead by 30%. Staff now focus on client service and quality, not manual work.

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- Small

Informatica Cloud Data Marketplace helps automate order fulfillment and data provisioning. The solution uses REST APIs and cloud application integration... to streamline workflows. It enables self-service data access, approval automation, and integration with external systems. The platform supports real-time reporting and external workflow integration. Automated provisioning reduces manual intervention and speeds up data delivery.

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TWCBC - Small

TWCBC used Makesbridge to improve partner engagement. They combined a focused strategy with marketing and sales collaboration. Automation played a... key role in their approach. The result was better engagement with their partners. The case highlights the value of integrating marketing automation for business growth.

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Fully - Small

Fully used Rejoiner to improve their email marketing. The case study highlights a challenge, solution, and results, but does not... provide specific metrics or details. Fully is featured as a customer who benefited from Rejoiner's services. The content does not mention explicit numbers or outcomes. The summary focuses on the experience with Rejoiner.

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Omio - Medium

Appier helped Omio scale user acquisition from Spain to 21 countries in one year. Omio used Agentic Incrementality and Media... Mix Modeling to optimize campaigns and consistently hit CPA targets. Always-on optimization eliminated wasted spend and maximized ROI. A three-stage creative strategy—data accumulation, localization, and scalable engagement—drove sustainable growth. Omio maintained strong ROAS and profitability across diverse markets.

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Elad Kessler - Small

Elad Kessler shared feedback about ActiveTrail. The page does not provide details about the challenge, solution, or results. There are... no metrics or specific outcomes mentioned. The content is a brief testimonial.

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The Latest Marketing Automation Deployments delivering value in Apparel And Fashion

 

Farfetch - Apparel & Fashion - Large

London, UK

Farfetch used advanced eCommerce marketing automation to grow into a global fashion leader. The company focused on SEO, driving over... 4 million monthly visitors and boosting gross profit by 87% in one year. Paid search ads and targeted landing pages helped attract high-intent buyers. Farfetch also used LinkedIn to recruit talent and built a strong social media presence, gaining over 2 million Instagram followers. Smart website localization and clear navigation improved the shopping experience.

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Rhone Apparel - Apparel & Fashion - Medium

Stamford, USA

Rhone Apparel used Aimtell web push notifications to boost online sales. The brand generated an extra $93,000 in revenue with... this strategy. They targeted shoppers who visited their site but did not buy. The notifications brought these visitors back to complete purchases. This approach helped Rhone Apparel increase customer engagement and sales.

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Wear Your Opinion - Apparel & Fashion - Small

Mumbai, India

Wear Your Opinion used Idukki UGC galleries on its streetwear storefront. Real customer photos were shown to help shoppers see... how products look in real life. Product tagging let visitors go from inspiration to checkout without leaving the page. In about nine months, the widgets got 297,915 impressions and 140,000 visitors. This led to 128 add-to-cart events and 92 checkout click-throughs, driving ₹154,346 in attributed checkout revenue.

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Seconda Strada - Apparel & Fashion - Medium

Besozzo, Italy

SALESmanago helped Seconda Strada, an Italian fashion retailer, boost sales by 15% and drive 75% of all transactions in just one quarter. The company used... automated email campaigns, RFM segmentation, and web push notifications to engage its 260,000 customers. Open rates rose by 33% and click-through rates by nearly 10%. The retailer saw an 8.5% increase in its contact base and achieved a 10,284% ROI. This case shows how data-driven marketing can turn a loyal audience into active buyers.

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Under Armour - Apparel & Fashion - Large

Baltimore, USA

Under Armour used Salesforce POS to improve its in-store experience. The company cut hardware support costs by 50% and reduced... transaction time by 12%. Store setup now takes less than two hours, down from a day and a half. There are no missing transactions or replication issues. Staff can handle customer search, registration, and checkout in one mobile app. This led to faster checkouts, lower costs, and higher customer satisfaction.

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AdScale apparel client - Apparel & Fashion

AdScale analyzed RFM data for an apparel client after BFCM 2024. The client saw a surge in new customer acquisition... during Black Friday and Cyber Monday. Over 20% of new buyers became repeat customers, showing strong engagement and loyalty. AdScale's AI-driven advertising helped segment customers and target them with personalized campaigns. This approach turned first-time buyers into loyal, high-value customers for the apparel brand.

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Peacocks - Apparel & Fashion - Large

Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.

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Peacocks - Apparel & Fashion - Large

Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.

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The Marketing Automation Blueprint for Better Selection Decisions in Information Technology And Services

 

Landstack - Information Technology And Services - Small

UK

Kulea’s BDaaS lead generation service helped Landstack, a UK SaaS platform, reach more land and property developers. Landstack needed to... book meetings with new prospects after exhausting their existing database. Kulea created a targeted digital marketing campaign with custom messaging. The campaign quickly generated strong interest and meetings, exceeding Landstack’s expectations. Landstack’s Head of Business Development praised the speed and impact of the results.

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Superhuman - Information Technology And Services - Medium

San Francisco, USA

Iterable helped Superhuman cut campaign setup time from four weeks to three days. The marketing team moved from a single... email to 13 data-driven personas with personalized content. They used real-time data syncing with Hightouch and Databricks. Superhuman expanded from five static segments to over twenty dynamic cohorts. This led to a 4.1% lift in LTV through smarter value bidding and lifecycle targeting.

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A global diversified B2B technology company - Information Technology And Services - Very Large

JINGdigital's WeChat marketing automation platform helped a global B2B technology company capture 70% of end-user data within 8 months. The company used... custom QR codes and automated user tagging to build detailed customer profiles. Automated content pushed to WeChat groups increased engagement and retention. Sales teams could follow up at the right time, improving lead conversion. The solution reduced manual work and boosted marketing ROI.

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Valiantys - Information Technology And Services - Medium

Toulouse, France

Valiantys migrated over 140 production integrations from Celigo to Cyclr. The company needed a scalable integration platform to support both... internal systems and future customer-facing integrations. Cyclr enabled Valiantys to manage 150+ live integrations across Salesforce, NetSuite, Jira, and more, all from a single account. Integration performance improved, troubleshooting became easier, and the engineering team gained flexibility in connector development. Collaboration with Cyclr led to new platform features that simplified integration management.

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AWS Partners (20+ participating partners) - Information Technology And Services - Large

eTrigue built a cloud migration campaign for over 20 AWS partners. The program used co-branded emails, landing pages, and real-time... lead insights. It targeted 10,000 prospects and supported 93 countries in 22 languages. The campaign delivered more marketing qualified leads than expected for every partner. Sales teams received detailed lead and company insights to help with follow-up.

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Ortto - Information Technology And Services - Medium

Sydney, Australia

Ortto used its own knowledge base to improve self-service support for customers. Before, their help docs were siloed and hard... to update. With the new knowledge base, teams could easily edit articles and respond to customer feedback. The system made it simple to escalate queries and track which articles needed updates. Reporting became easier, helping the team see which topics mattered most. This led to faster updates, better documentation, and more helpful support content.

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Alight Analytics - Information Technology And Services - Small

Kansas City, USA

Outfunnel helped Alight Analytics connect Pipedrive and Mailchimp for seamless lead nurturing. Before Outfunnel, Alight Analytics struggled with manual list... management and could not segment audiences easily. With Outfunnel, they automated email campaigns based on lead activity and funnel stage. The integration saved time and improved sales and marketing alignment. Sales teams now see lead engagement data and can act on hot leads faster.

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Box - Information Technology And Services - Large

Edge Delta Telemetry Pipelines help Box manage log collection, processing, and routing for the whole company. This solution reduces costs... and removes complexity in observability data management. Box uses Edge Delta to streamline operations and improve efficiency. The platform supports log management and data routing at scale. Edge Delta helps Box control observability costs and simplify workflows.

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The Latest Marketing Automation Deployments delivering value in Education

 

A well-known university - Education - Large

Experiture helped a well-known university boost student applications by 30%. The platform unified outreach to students, alumni, and donors using... personalized, cross-channel campaigns. Automated workflows improved follow-up and engagement. Alumni event participation rose by 15%. Donor contributions grew by 20%. The university now delivers consistent, data-driven messaging across all channels.

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A large, moderately selective, 4 year, public program in the Midwest - Education - Large

USA

Akero helped a large Midwest public education program cut form abandonment to 15. 63%. The team analyzed form performance and...removed phone number as a required field. They added an SMS opt-in, expanding contact options beyond email. Over 2,600 visitors engaged with the new forms. 60.13% of Google leads chose SMS follow-up, compared to 19% from Facebook. The changes led to more prospects moving through the funnel and better use of advertising spend.

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Jisc - Education - Medium

Bristol, UK

Upland Software’s Audience Development solution helped Jisc boost email sign-ups. Jisc used exit intent widgets and Adestra integration to remind... visitors to complete registration. The program achieved a 71% conversion rate from reminder emails and a 4.7% click-through rate. Jisc tailored email journeys and improved list growth. The solution enabled ongoing optimization with Upland’s support team.

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The University of Sydney - Education - Very Large

Sydney, Australia

The University of Sydney used Swift Digital's Email Composer module to create tailored email templates for their Alumni department. The focus was... on delivering targeted news articles to alumni. The solution enabled the university to send out the SAM Extra newsletter edition. This improved their email marketing and alumni engagement. The project highlights the use of marketing automation in higher education communications.

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Wall Street English - Education - Large

MessageGears helped Wall Street English boost its app store rating by 71% in just 16 weeks. The platform enabled real-time,... personalized push notifications and in-app messages to millions of users. Wall Street English sent 3.1 million targeted notifications, resulting in 448,000 more app sessions and 98,000 completed app store ratings. The solution improved onboarding, feature discovery, and student engagement. Wall Street English saw a major increase in positive reviews and student satisfaction.

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Yrgo - Education - Medium

Gothenburg, Sweden

Yrgo used eMarketeer to solve a big communication problem. Before, only a third of their students got important information. This... caused extra work and more admin tasks. They built a mobile app for students with eMarketeer. Now, they reach all students and work more efficiently. Their team saves time and effort every day.

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Choosing Your Uni - Education

Ontraport's Dynamic CMS and AI Assistant helped Choosing Your Uni save $150k per year on development. The team now saves... over 50 hours each month on blog content creation. They reach 150 segments automatically. The platform lets them create SEO-optimized blog posts and dynamic podcast pages fast. Choosing Your Uni scaled quickly and launched new web experiences without hiring extra developers.

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Marketing Automation in Action in Entertainment

 

Lihuhu - Entertainment - Small

Singapore, Singapore

Lihuhu used Cost Center to automate user acquisition analytics and campaign management. Before, their UA team spent 80% of time... on manual data tasks. With Cost Center, they automated data compiling, mapping, and visualization. This freed up 70% more time for strategic work and doubled the UA team's capacity. Lihuhu tripled daily active users and improved collaboration across teams using advanced analytics and Slack notifications.

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Viu Viu Casino - Entertainment - Small

Doorboost analyseerde het spelgedrag van een speler bij Viu Viu Casino. Ze ontwikkelden een strategie om de winstkansen te verhogen... en risico’s te beperken. Door het optimaliseren van speelstrategieën en slim gebruik van bonussen steeg de winst van 5.000 naar 18.000 in drie maanden. De aanpak was gebaseerd op data-analyse en het kiezen van de juiste spellen. De resultaten tonen een duidelijke stijging van de totale winst.

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Rikstoto - Entertainment - Medium

Rikstoto increased revenue and loyalty while sending fewer messages.

Oslo, Norway

Rikstoto used Agillic to improve customer engagement and loyalty. They reduced the number of messages sent to customers. Despite sending... fewer messages, engagement and loyalty stayed the same or increased. Rikstoto saw higher revenue and happier customers. They also saved money by sending fewer messages.

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Shubert Ticketing - Entertainment - Medium

New York, USA

Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.

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Chorki - Entertainment

Markopolo AI helped Chorki re-engage 43,000 users using automated push, email, and SMS campaigns. The platform generated 1.2 million BDT... in renewal revenue and sent over 165,000 messages with full automation. Chorki eliminated manual reminders and improved retention with AI-driven segmentation and personalized offers. Renewal messages became three times more engaging than before. Chorki's team now focuses on content while Markopolo AI manages subscriber retention.

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Nicos Michaelides (sports streaming publisher) - Entertainment

TheSender helped Nicos Michaelides, who owns over 170 sports streaming sites, boost his monthly profit by six times. He switched from... another push notification provider to TheSender for better monetization, white ads, and automation. TheSender set up automated push notifications and monetization, balancing personal messages and ads. Revenue grew from $1,000-1,500 to $6,000 per month. The setup took two days and now runs automatically, with ongoing optimization from TheSender.

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CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds... the most effective scenes and creates shorter, more engaging ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Recent adoption and success with Marketing Automation software in Hospital And Health Care

Rate My Therapist - Hospital & Health Care - Small

Seattle, USA

Tars helped Rate My Therapist, a solo-founded therapist search platform, double its visitor engagement. The site replaced static forms with... a conversational AI agent that guides users through therapist ratings and searches. After upgrading to a natural dialogue AI, engagement rose from 27% to 52%. Nearly two thirds of users now complete the full five-question survey. The founder, with no technical background, runs the platform without an engineering team.

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InterDent - Hospital & Health Care - Large

Inglewood, USA

InterDent used Call Box to improve its call center operations. The call center manager, Sandy Vasquez, applied Call Box technology... to get better results with fewer resources. InterDent built a culture of continuous feedback using Call Box. The case study highlights measurable improvements in call handling. Practical examples show how Call Box fits into daily workflows.

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Path Fertility - Hospital & Health Care - Small

American Fork, USA

Path Fertility used Knack Health to automate patient management and operations. The team built a HIPAA-compliant platform without developers. They... replaced manual emails with over 30 automated, customizable messages. The solution included patient and provider portals for real-time access to order status and results. Unlimited users and built-in compliance were key benefits for their small team.

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Clalit Health Services - Hospital & Health Care - Very Large

Tel Aviv, Israel

Clalit Health Services used ProcessGene for a major SAP ERP implementation. The project covered finance, supply chain, and human capital... management modules. ProcessGene enabled Clalit to model end-to-end business processes and connect them directly to SAP. Clalit completed the project with minimal professional services. The solution improved process visibility and helped align user needs with the ERP system.

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Community Memorial Health System - Hospital & Health Care - Medium

Ventura, USA

Intelex helped Community Memorial Health System increase incident reporting by 120%. The organization reduced overdue policies by 80% within months.... Intelex automated document control, saving many hours across 12 clinics. Real-time dashboards improved visibility for managers and directors. Staff now track tasks and trends more easily. The system replaced outdated, paper-based processes and improved training management.

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Tricog - Hospital & Health Care - Medium

Bangalore, India

Corefactors AI CRM helped Tricog solve integration and manual lead management issues. Tricog used the platform to capture, assign, and... nurture leads from sources like Facebook Ads and Indiamart. The solution unified sales and marketing, enabling campaign tracking and engagement monitoring. Tricog saw improved sales efficiency and faster scaling after implementation. The platform provided tools for WhatsApp, SMS, and email outreach, boosting productivity.

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Sodexo Healthcare - Hospital & Health Care - Very Large

Jacquard's AI-powered content generation helped Sodexo Healthcare's marketing team save time and boost productivity. The platform enabled the team to... create up to 2,500 brand-compliant message variants in 30 seconds. Sodexo used Jacquard to increase output, improve campaign engagement, and tailor messaging for different personas. The team saw higher click-to-open rates and reduced creative fatigue. Jacquard's style guide and tone-of-voice features ensured brand consistency and creative freedom.

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Recent adoption and success with Marketing Automation software in Food And Beverages

 

AB InBev - Food & Beverages - Very Large

Leuven, Belgium

Tiger Pistol helped AB InBev double Budweiser sales with a co-branded restaurant campaign. The campaign used Budweiser’s brand creative to... attract over 40,000 restaurant visits. AB InBev partnered with a restaurant chain to boost both foot traffic and beer sales. Tiger Pistol’s platform enabled fast, scalable social advertising. AB InBev reached thousands of people and built stronger relationships with partner establishments.

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Yo-Chi - Food & Beverages - Medium

Melbourne, Australia

Yo-Chi used Ideagen Procedure Management to unify audits, SOPs, and training across 60+ locations. The platform replaced paper-based audits and... inconsistent procedures with a single source of truth. Training became consistent, and new venue openings turned into a near-replicable process. Real-time audit visibility and accelerated onboarding improved operational consistency. Yo-Chi scaled rapidly while maintaining high guest experience standards.

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FoodChéri - Food & Beverages - Small

Paris, France

Dataddo helped FoodChéri sync data from MongoDB and MySQL to BigQuery. FoodChéri reduced its infrastructure bill by 25-50% using CDC-based... replication. The company now transfers over 1 TB of data daily without disrupting production systems. Dataddo's automatic data transformation and real-time syncing made analytics faster and easier. FoodChéri's engineers saved weeks of work and now deliver fresher insights to stakeholders.

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Foodpanda - Food & Beverages - Very Large

Singapore, Singapore

Foodpanda used cmercury to improve its email marketing. The company wanted to engage new users and keep existing customers loyal.... cmercury helped Foodpanda with personalized onboarding, audience segmentation, and deliverability management. Foodpanda saw higher engagement, better inbox placement, and stronger campaign performance. Customers received more relevant emails, leading to increased satisfaction and marketing ROI.

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EatSure - Food & Beverages - Large

EatSure used ValueAppz to build a food delivery app that lets users order from multiple restaurants in one order. The app supports... Rebel Foods' cloud kitchens and partner restaurants. EatSure stands out with features like no artificial colors, medically certified staff, 200+ quality checks, and double-sealed packaging. The platform focuses on food safety, fast delivery, and a unique food court experience. EatSure's customer base and order volume keep growing.

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Fauchon - Food & Beverages

Fauchon wanted to build long-term customer relationships and reduce seasonal buying patterns. They used Splio's Marketing Automation and loyalty engine... to achieve this. The solution helped maintain regular customer interactions both online and in-store. It increased purchase frequency and average order value. Fauchon improved their marketing strategy with a personalized loyalty program, offering a new customer experience.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Real Estate

 

North Group - Real Estate - Small

Toronto, Canada

Adwerx helped North Group, a Toronto real estate team led by Amy Youngren, boost their online exposure. The team used... Adwerx Sphere ads to reach their database and local audience. They tested two ad concepts, finding Amy’s headshot ad performed twice as well as a testimonial ad. The campaign led to more text messages from contacts and increased engagement. North Group doubled their listing inventory and tripled incoming referrals using digital marketing.

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Purplebricks - Real Estate - Large

Solihull, UK

Purplebricks replaced its legacy CRM with Creatio’s AI-native, no-code platform. The company saved $2.6M in total cost of ownership and... cut lead response time from 3 days to under 20 minutes. Lead volume increased by 35% and conversions doubled within six months. Creatio automated lead triage, integrated with key property sites, and enabled rapid platform changes. Purplebricks now delivers faster, smarter service and supports business growth with real-time dashboards and automation.

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Brittney Kusmierski (Keller Williams) - Real Estate - Large

OutboundEngine helped Brittney Kusmierski, a Keller Williams realtor, drive 230 monthly visitors to her profile page through email and Facebook marketing. She needed a... way to stay top of mind with her network and save time on follow-ups. OutboundEngine sent unique emails, posted to social media, and tracked her most engaged contacts. This solution helped her focus on in-person meetings and grow her referral-based business. Newsletters kept her connected and made her business stand out.

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Bradleys - Real Estate

Bradleys used BriefYourMarket. com to share market updates and show their local expertise. The tool helped them keep in touch...with their whole database or specific groups. They could send information at different stages of the customer journey. Bradleys found it hard to contact everyone by phone or email, so BriefYourMarket.com made communication easier. The platform helped them win more business by promoting their regional knowledge.

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Laramar Group - Real Estate - Large

PERQ helped Laramar Group save 2,858 hours in lead management during a 3-month pilot. The real estate company used PERQ's... AI automation to handle website leads and schedule tours. This reduced staff workload and improved efficiency. 90.4% of tours were scheduled through PERQ, saving $57,160 in payroll. Laramar Group saw immediate improvements in lead conversion and team productivity.

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Recent adoption and success with Marketing Automation software in Manufacturing

Milwaukee Tool - Manufacturing - Large

Brookfield, USA

Milwaukee Tool unified its global supply chain using Oracle Fusion Cloud. The company replaced separate ERP and SCM systems in... the US, Mexico, and Vietnam. Now, planners see every order and shipment in real time. Automated trade compliance replaced manual spreadsheets. Milwaukee Tool scaled production and improved service to contractors with a single platform.

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Milwaukee Tool - Manufacturing - Large

Brookfield, USA

Milwaukee Tool unified its global supply chain using Oracle Fusion Cloud. The company replaced separate ERP and SCM systems in... the US, Mexico, and Vietnam. Now, planners see every order and shipment in real time. Automated trade compliance replaced manual spreadsheets. Milwaukee Tool scaled production and improved service to contractors with a single platform.

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Aurubis AG - Manufacturing - Large

Hamburg, Germany

ScriptRunner helped Aurubis AG automate IT administration after migrating all sites to Microsoft 365. The company used PowerShell scripts to... standardize and automate routine tasks, reducing manual work for IT staff. ScriptRunner enabled secure delegation to the helpdesk, limiting high-level admin rights and improving security. A central script repository allowed sharing across locations, supporting both centralized control and local flexibility. Aurubis saw improved efficiency, quality, and security in IT operations.

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Zikodrive - Manufacturing - Small

UK

Zoho One helped Zikodrive cut production and operations management time by over 90%. The company eliminated all factory paperwork and... reduced inter-departmental calls by 80%. Zikodrive improved its development process by 60% after switching from many isolated apps. The team now uses fourteen Zoho apps, including CRM, Projects, and Creator, for better integration and flexibility. Custom systems and automation with Zoho Flow support their growth and efficiency.

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Zikodrive - Manufacturing - Small

UK

Zoho One helped Zikodrive cut production and operations management time by over 90%. The company eliminated all factory paperwork and... reduced inter-departmental calls by 80%. Zikodrive improved its development process by 60% after switching from many isolated apps. The team now uses fourteen Zoho apps, including CRM, Projects, and Creator, for better integration and flexibility. Custom systems and automation with Zoho Flow support their growth and efficiency.

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The Latest Marketing Automation Deployments delivering value in Computer Software

NedGraphics - Computer Software - Medium

Vianen, Netherlands

Countly gave NedGraphics a clear view of how users interacted with their CAD/CAM design platform. The team used behavioral analytics... to validate customer feedback and prioritize product improvements. Countly helped connect feature adoption, workflow behavior, and performance signals in one place. This let NedGraphics make product decisions with more confidence. The platform now tracks adoption, finds workflow friction, and detects issues before they reach support.

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Animaker - Computer Software - Medium

Chennai, India

Animaker used Show to scale its email marketing from 500 to over 2 million emails in just 30 days. Show helped Animaker... migrate 10,000 videos, embed SEO-friendly video content, and capture detailed user data. By integrating video forms and analytics, Animaker increased user engagement by 35% and conversion rates by 28%. Automated segmentation and personalized email campaigns turned website visitors into leads and paying customers. Show's platform enabled real-time insights and streamlined lead generation for Animaker's marketing team.

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Moz - Computer Software - Medium

Google search results changed for Moz employees using the Mozplex office wifi. The help hub page ranked higher than the... main tool page when searched from the office. This shift did not happen for users outside the office or on VPN. The data suggests Google uses visit and click data from specific IP addresses. This case highlights the impact of engagement data on search rankings.

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ThoughtSpot - Computer Software - Large

Reach by Banzai helped ThoughtSpot increase event registrations by up to 75%. The sales and marketing teams lacked time for... effective event outreach. Using Reach, they launched targeted phone and email campaigns to new leads. This strategy generated over 400 event registrations and $1M in pipeline revenue. The solution enabled ThoughtSpot to connect with prospects outside their existing database.

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The Marketing Automation Blueprint for Better Selection Decisions in Media Production

 

6AM City - Media Production - Small

Greenville, USA

Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding,... and low-cost subscriber acquisition. 6AM City achieved up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.

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6AM City - Media Production - Small

Greenville, USA

Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding,... and low-cost subscriber acquisition. 6AM City achieved up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.

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Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Gentosha Gold Online - Media Production

SHANNON MARKETING PLATFORM helped 株式会社幻冬舎ゴールドオンライン manage over 500 annual seminars for wealthy clients. The platform streamlined event registration, reduced administrative... work, and enabled data-driven planning. Integration with J-Stream Equipmedia automated webinar delivery, cutting weekend work. The company saw increased membership, broader attendee demographics, and more efficient marketing campaigns. Most seminar projects now meet their attendee targets, and staff can focus on planning and speaker coordination.

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The Latest Marketing Automation Deployments delivering value in Government Administration

Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large

Brisbane, Australia

TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped... automate and speed up analysis cycles, cutting scenario analysis from 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.

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Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large

Brisbane, Australia

TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped... automate and speed up analysis cycles, cutting scenario analysis from 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.

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Los Angeles County Department of Health Services - Government Administration - Very Large

Los Angeles, USA

Nintex helped Los Angeles County Department of Health Services automate over 100 workflows and digitize 150 forms. Manual HR and... clinical processes that once took days now finish in minutes. The name change process dropped from days to just 5–10 minutes. Automated workflows now span HR, clinical, and administrative functions. The department reduced errors and improved compliance with digital, end-to-end processes. Demand for automation continues to grow across the organization.

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The Latest Marketing Automation Deployments delivering value in Telecommunications

Ritter Communications (RightFiber) - Telecommunications - Large

Jonesboro, USA

Postalytics helped Ritter Communications automate direct mail campaigns across seven states. The marketing team replaced a manual, labor-intensive process with... automated workflows integrated with HubSpot. This change saved $90,000 in five months and freed up staff time for other marketing tasks. Personalized QR codes enabled household-level attribution and better campaign tracking. Flat-rate pricing allowed precise budgeting and strategic agility for targeted outreach.

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A leading 4G service provider - Telecommunications - Large

Flytxt used contextual marketing to re-engage inactive foreign resident customers for a leading 4G service provider. The campaign led to... a 33% drop in customer churn. It also achieved 8% growth in ARPU. The solution focused on personalized, real-time interactions. This approach helped stimulate usage among a hard-to-reach segment.

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Orange Poland - Telecommunications - Very Large

Synerise's mobile SDK enabled Orange Poland to launch the Memory Card Game in its mobile app. Over 40,000 users played... in the first week, with 120,000 game completions. The game used in-app gamification and rewards to boost engagement and retention. Synerise analytics tracked user behavior and measured the impact of the reward system. User satisfaction increased, with positive feedback on the interactive experience and prizes.

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Recent adoption and success with Marketing Automation software in Human Resources

 

Vaco - Human Resources - Large

Brentwood, USA

Vaco used Thnks to connect with clients and candidates during remote work. The platform let them send digital gestures of... gratitude, replacing in-person meetings. Vaco saw a 91% open rate for Thnks messages. Their teams saved time and got faster responses. Clients liked the option to donate to charity. Vaco onboarded 39 offices to Thnks.

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Randstad Risesmart - Human Resources - Very Large

Position2 redesigned the Randstad Risesmart website to fix performance issues and improve user experience. The new site used conversion-focused design,... SEO, and analytics. Web traffic increased by 150%. Monthly conversions rose by 15%. Demo conversions jumped by 85%. The site now positions Risesmart as a market leader in global talent mobility solutions.

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MyJobGlasses - Human Resources - Medium

Abyssale's Dynamic Image feature helped MyJobGlasses automate personalized visuals for social sharing. The platform generated over 2,000 new signups from... 650 shared visuals, each creating viral growth. Campaign setup time dropped from a week to just hours, with no extra hires needed. The solution saved an estimated €50K+ in design resources. MyJobGlasses now uses automated, branded visuals to boost user engagement and organic acquisition.

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The Latest Marketing Automation Deployments delivering value in Hospitality

Parkdean Resorts - Hospitality - Large

Newcastle upon Tyne, UK

Dotdigital helped Parkdean Resorts grow revenue by 20% with a 20% smaller marketing team. The team built a modular email... system using Dotdigital’s content blocks, saving time and improving consistency. Personalization features layered booking and browsing data for targeted messages. Conversion rates among non-booker audiences rose by 90%. A single personalization banner increased click-to-conversion by 15%.

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Mt. Hood Meadows - Hospitality - Medium

Mt. Hood, USA

Ascent360 helped Mt. Hood Meadows unify guest data and build targeted audience segments. The resort used the platform to send... personalized emails and automate pre-arrival campaigns. A segmented Pass Renewal campaign generated $600,000 in revenue. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted announcements. Mt. Hood Meadows improved guest retention and satisfaction with data-driven marketing.

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Mobius - Hospitality - Small

Indianapolis, USA

Mobius uses Delivra to send dynamic, multi-language guest survey emails for hospitality brands. They needed to personalize content, automate survey... timing, and support multiple languages. Delivra helped Mobius create targeted, mobile-friendly emails with dynamic content and strategic send times. Mobius achieved over 70% open rates and 20% click-through rates on initial campaigns. These results give hospitality clients actionable feedback to improve guest experiences and loyalty.

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Marketing Automation in Action in Publishing

ShoutMeLoud - Publishing - Small

New Delhi, India

PushEngage helped ShoutMeLoud boost conversions by 10% using segmented web push notifications. The blog saw a 6.77% opt-in rate and... a 5.3% click-through rate on email push campaigns. Segmentation allowed ShoutMeLoud to send targeted messages, increasing engagement and repeat traffic. PushEngage's pricing was affordable, making it easy for ShoutMeLoud to scale their campaigns. Real-time updates and automation drove higher sales and brand loyalty.

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Hachette Book Group - Publishing - Large

New York, USA

Aprimo helped Hachette Book Group replace an outdated digital asset management system. The old system was slow and unreliable, causing... users to bypass it and waste time searching for book covers. With Aprimo, HBG streamlined workflows and automated distribution to retailers. The migration was completed over a weekend, enabling thousands of book covers to be distributed automatically. Over 800 users onboarded with minimal training, and tasks that took hours now take about 20 minutes. HBG improved efficiency and organization with Aprimo DAM.

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Hachette Book Group - Publishing - Large

New York, USA

Aprimo helped Hachette Book Group replace an outdated digital asset management system. The old system was slow and unreliable, causing... users to bypass it and waste time searching for book covers. With Aprimo, HBG streamlined workflows and automated distribution to retailers. The migration was completed over a weekend, enabling thousands of book covers to be distributed automatically. Over 800 users onboarded with minimal training, and tasks that took hours now take about 20 minutes. HBG improved efficiency and organization with Aprimo DAM.

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The Marketing Automation Blueprint for Better Selection Decisions in Health Wellness And Fitness

Pelago - Health, Wellness And Fitness - Medium

Boston, USA

Sendoso helped Pelago target large enterprises with 25,000+ employees using direct mail. With just two BDRs and a shrinking budget,... Pelago replaced generic outreach with curated gifts and content. This approach influenced 22% of closed-won pipeline and sourced 16% of total pipeline in 2025. Pelago consolidated gifting and direct mail onto Sendoso, eliminating the need for an outside agency. The platform also automated research participant compensation, saving time across teams.

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Blossom Family Chiropractic - Health, Wellness And Fitness - Small

St. Petersburg, USA

Blossom Family Chiropractic used dbaPlatform to improve their local SEO. Their in-house team struggled with Google Maps and Google My... Business. dbaPlatform published regular updates to their listing. In six months, website visits more than doubled. Phone calls to the office increased a lot. Their Google Maps ranking reached the top 3-pack.

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World Gym - Health, Wellness And Fitness - Large

Los Angeles, USA

World Gym wanted better visibility for its locations online. Enspire For Enterprise helped them improve their local SEO. Now, 90%... of World Gym locations appear on the first page of Google search results. This increased their online presence and made it easier for customers to find them. The project focused on ranking for local searches.

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The Marketing Automation Blueprint for Better Selection Decisions in Restaurants

 

PLNT Burger - Restaurants - Small

USA

PLNT Burger used GoGoGuest to map the customer journey. They improved customer experiences and streamlined operations. The brand used data... management, analytics, CRM, email marketing, and SMS marketing. This helped them stay ahead of dining trends. The focus was on fast-casual vegan dining.

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McDonald’s Costa Rica - Restaurants - Very Large

San José, Costa Rica

Adikteev and Rocket Lab helped McDonald’s Costa Rica boost app retargeting results using MRAID creatives. The campaign aimed to improve... ROAS, revenue, and engagement by moving from static banners to interactive mobile ads. MRAID creatives drove a 2.6x increase in revenue, 2.4x more transactions, and a 16% higher ROAS. The campaign also saw a 2.5% rise in CTR and a 25% drop in CPA reattribution. MRAID made up 70% of the campaign budget and proved more effective than static formats.

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Barberitos - Restaurants - Medium

Athens, USA

Parseur automated Barberitos' digital order flow from third-party delivery platforms to their Clover POS. This cut digital order errors by... 50%. Staff no longer needed to re-enter orders or monitor multiple tablets. Digital sales grew from 5% to over 20% of total revenue. Operations became smoother and guests were happier. Parseur delivered reliable automation at a lower cost than other solutions.

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The Latest Marketing Automation Deployments delivering value in Automotive

Pentagon Motor Group - Automotive - Large

UK

Force24 helped Pentagon Motor Group bring aftersales communications in-house. The team used automation to send personalised service reminders based on... vehicle data. This led to a 60% increase in service plan email open rates and a 10x rise in service reminder email opens. Service booking leads grew, and call centre teams received more qualified opportunities. Pentagon also saw a 49% drop in email unsubscribes, improving long-term customer engagement.

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Bajaj Auto - Automotive - Very Large

LeadSquared helped Bajaj Auto digitize customer journeys across 6,000 dealerships. Bajaj Auto faced challenges with lead management, inconsistent sales processes,... and lack of insights. LeadSquared integrated with their ERP and DMS, providing a unified sales CRM and actionable insights. The platform enabled zero lead leakage and managed 10 lakh enquiries seamlessly. Bajaj Auto saw higher lead conversion rates and improved productivity at dealerships.

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Southside Harley Davidson - Automotive

Rollick's digital retailing and lead nurture solutions helped Southside Harley Davidson boost lead generation and sales conversion. The dealership used... GoRollick, Digital Retailing, Lead Nurture, and Lightspeed Lens/Score since late 2022. These tools created a more connected customer journey. Dealership operations and performance improved. The case shows how digital retailing and nurture strategies can drive measurable gains for automotive dealers.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Insurance

MG Gestão de Riscos - Insurance - Small

Brazil

MG Gestão de Riscos used Pipefy and WhatsApp automation to speed up quoting. They cut quote turnaround from 2 days... to under 15 minutes. The company doubled its pipeline in 4 months. Revenue grew 2x in the same period. All requests now enter the pipeline in a standard format. The team gained real-time visibility and control over sales operations.

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Allstate - Insurance - Large

Blitz Sales Software helped Allstate improve their sales process. The case study does not provide specific challenges, solutions, or results.... There are no metrics or customer quotes. The content is mostly placeholder text. No explicit features or integrations are mentioned. The industry is insurance.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Sports

 

Rajasthan Royals - Sports - Medium

Jaipur, India

Factoreal helped Rajasthan Royals grow their fan base by 75% in less than a year. The team used Factoreal’s marketing... automation to connect with millions of fans across channels. They built WhatsApp chatbots, sent push notifications, and ran targeted campaigns. Factoreal’s tools let them segment fans and personalize messages. Rajasthan Royals saw higher engagement and improved ROI from their campaigns.

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Adler Mannheim - Sports - Medium

Mannheim, Germany

Adler Mannheim used SAP Engagement Cloud to unify fan data from ticketing, merchandise, and mobile apps. The team automated personalized... messaging and campaigns across email, app, and SMS. AI-powered analytics now help predict ticket sales and optimize marketing spend. The club increased fan engagement and loyalty with targeted communications. Automated workflows boosted ticketing and merchandise revenue, and improved in-arena fan experiences.

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Marketing Automation in Action in Pharmaceuticals

A top pharma company - Pharmaceuticals - Very Large

Axtria implemented Dynamic Targeting for a top pharma company. The company faced challenges with outdated call plans and overwhelming next... best actions. Dynamic Targeting used AI and machine learning to help sales reps prioritize healthcare providers. The solution improved rep performance and engagement. It also increased the return on call plan investments.

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Pharmascience - Pharmaceuticals - Large

Montreal, Canada

Pharmascience used Montrium’s Adobe Sign Fast Track Validation Toolkit to move to electronic signatures. The toolkit helped them validate Adobe... Sign in just two months, saving two months of internal work. Over 4,000 documents were signed by 1,095 users in four months. The switch reduced printing costs and sped up signature processes. Pharmascience now uses Adobe Sign for all GxP and non-GxP documents, supporting remote work and compliance.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Transportationtruckingrailroad

 

A global car rental brand - Transportation/Trucking/Railroad - Very Large

Wunderkind helped a global car rental brand boost direct bookings using personalized text messaging. The brand used Wunderkind's AI to... identify high-intent visitors and send targeted texts. Text now drives 2.4% of all direct bookings, totaling $43 million in revenue. The company averages 70,000 text opt-ins and 82,000 email opt-ins per month. Email revenue also grew 19% year-over-year. This approach improved customer engagement and conversion rates.

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InPost - Transportation/Trucking/Railroad - Large

Krakow, Poland

PushPushGo helped InPost reach over 44% of its subscribers with web push notifications. InPost used push campaigns to promote new... services to both current and potential customers. Three campaigns achieved audience reach rates of 37%, 43%, and 51%. Click-through rates ranged from 5.25% to 6.31%. Web push notifications proved to be a fast and effective communication channel for InPost.

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Recent adoption and success with Marketing Automation software in Wholesale

Schaedler Yesco Distribution - Wholesale - Large

WPCRM helped Schaedler Yesco Distribution connect ERP data and unify sales teams. Before, data was siloed and project visibility was... poor. With WPCRM, they integrated Epicor Eclipse, tracked projects, and improved reporting. Sales teams now share one system, boosting collaboration and transparency. This led to clearer pipelines, better project tracking, and higher close rates.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Construction

Swimming pool construction company - Construction - Small

Australia

LocaliQ helped a swimming pool construction company in Australia improve lead quality and boost sales. The company wanted to reach... 12 sales per month and expand into new states. LocaliQ rebuilt their search, display, and YouTube ad campaigns. They used Performance Max to target better audiences. The company now averages 165 leads per month and $42k in average sales value. All major sales KPIs were met, and bookings are now two months ahead.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Consumer Services

Mercari - Consumer Services - Large

Tokyo, Japan

Zapier powers Mercari's AI support system, handling 120,000 tickets monthly. The system automates first replies for 97% of cases and... fully resolves about 47,000 tickets each month. This saves over 3,000 support agent hours monthly. Customer satisfaction scores increased by one full point. Mercari's team can now focus on complex support cases, while automation manages routine inquiries.

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Recent adoption and success with Marketing Automation software in Professional Training And Coaching

Institute of Directors - Professional Training & Coaching - Large

Click's marketing services helped the Institute of Directors fix unstable marketing automation. The team replaced manual email uploads with automated... workflows. This change improved campaign stability and saved time. The IoD now sends targeted, timely emails to members. Member engagement and retention increased with automated renewal reminders and onboarding. The IoD gained confidence in their marketing operations.

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The Marketing Automation Blueprint for Better Selection Decisions in Consumer Electronics

Retrolens - Consumer Electronics - Small

StoreYa Traffic Booster helped Retrolens achieve a 5. 7x ROAS with Google Ads. Retrolens wanted to help people capture memories...without smartphone distractions. They created a camera that brings back the feel of vintage photography in a modern way. StoreYa made it easier for Retrolens to find new customers and grow their eCommerce brand. Email marketing and customer reviews also helped build trust and loyalty.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Internet

 

redBus - Internet - Large

Bangalore, India

Gamooga helped redBus boost customer engagement with personalized, multichannel marketing. The platform enabled redBus to segment users and send targeted... offers, leading to a 5X increase in campaign results. Cross-selling hotel partners saw a 30% rise in branding and check-ins. Funnel dropout rates fell by 33%, while bookings rose 17%. Return ticket bookings improved by 40% over six months. Dynamic messaging and automated workflows drove a 40% jump in brand value and CSAT scores.

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