Blitz Sales Software helped Allstate improve their sales process. The case study does not provide specific details about the challenges or results. There are no numbers or metrics mentioned. The cont...ent focuses on Allstate's use of Blitz Sales Software in the insurance industry.
Document Logistix helped Markerstudy Insurance with a complex data migration after acquiring Co-op Insurance. Markerstudy needed to keep data accurate, secure, and compliant. Document Logistix provid...ed document management software to support this. The solution helped Markerstudy manage sensitive insurance data and meet regulatory requirements. This improved data integrity and reduced risks for Markerstudy Insurance.
Sales Creatio, Marketing Creatio, and Service Creatio helped Saskatchewan Blue Cross improve customer service and technology. The company needed a scalable, customizable CRM and automation platform. ...Creatio delivered end-to-end sales management, automated workflows, and advanced analytics. Staff performance increased by 25%. Fast deployment led to rapid ROI and better operational transparency.
Lob's Address Verification API helped Ameelio build a free app for families to send letters to incarcerated loved ones. Ameelio used Lob to standardize over 1,800 prison addresses and track mail deli...very. The integration took less than a day and enabled a fast launch. In the first week, users sent 300 letters and 88% added a contact. Lob's platform removed the need for complex print and mail logistics, letting Ameelio focus on its mission.
American Veterinary Medical Association (AVMA)
- Non Profit Organization Management
Delivra helped the American Veterinary Medical Association (AVMA) improve member engagement. AVMA used Delivra to segment audiences and personalize emails. They saw a 20% increase in open rates. Memb...er profile completion rose by 11%. The email creation process became five times more efficient. AVMA praised Delivra's strong customer support and easy integration with their membership software.
Click helped ArtsWave improve their donor communications. ArtsWave used Click with Microsoft Dynamics CRM and Stratus 365 to automate emails and personalize outreach. This reduced donor acknowledgeme...nt time from months to within 24 hours. The team now uses CRM data for better segmentation and reporting. ArtsWave saw fewer donor questions and improved donor experience with automated, tailored messages.
One More Day on the Appalachian Trail
- Non Profit Organization Management
Zapier helped One More Day on the Appalachian Trail automate their application process. The nonprofit needed a low-cost way to build a custom app. Using Zapier, they created the app in five hours and... saved thousands of dollars. The new process made application reviews four times faster. The team also saved over 150 hours of manual work each year.
Museum of Science and Industry, Chicago
- Non Profit Organization Management
ActiveCampaign helped the Museum of Science and Industry, Chicago improve email marketing and guest engagement. The museum needed more advanced tools than Mailchimp to personalize messages and automa...te campaigns. They used ActiveCampaign with Salesforce to manage over 350,000 contacts and send targeted emails. This led to a 206% year-over-year revenue growth, strongly supported by email marketing. Staff can now segment contacts and automate features, making guest communication more effective.
The Marketing Automation Blueprint for Better Selection Decisions in Real Estate
Homesuite
- Real Estate
Homesuite used Jungleworks to build a marketplace for corporate housing. The challenge was to make booking monthly furnished housing easy and transparent for business travelers. Homesuite used AWS, S...alesforce, HubSpot, Looker, Stripe, Zendesk, and DocuSign to support their platform. They ran a successful Facebook ad campaign targeting travel nurses, which increased referral traffic. Homesuite offers more affordable and comfortable options than hotels or traditional corporate housing providers.
Bradleys used BriefYourMarket.com to share market updates and show their local expertise. The tool helped them keep in touch with their whole database or specific groups. They could send information ...at different stages of the customer journey. Bradleys found it hard to contact everyone by phone or email, so BriefYourMarket.com made communication easier. The platform helped them win more business by promoting their regional knowledge.
The Latest Marketing Automation Deployments delivering value in Education
Care Hope College
- Education
LeadSquared marketing automation helped Care Hope College save 30% of their time. The college struggled with manual reporting, slow student responses, and no automated communication. After switching ...to LeadSquared, they used pre-set email templates and automated workflows. This improved efficiency and boosted student engagement by 93%. Email communication increased by 1.5 times. The team now tracks student activities and campaign results easily.
Promio helped Goldfish Swim School improve digital advertising results. Goldfish wanted to increase ad profitability, lower management fees, and set benchmarks for franchisees. Promio's system delive...red a 623% ROI in the first year. Costs dropped by 68% after switching to Promio. Goldfish now uses detailed revenue reporting to track and compare results across locations.
Flowlu helped Camp Cosmos automate sales and operations. Before Flowlu, Camp Cosmos struggled with inflexible integrations and a clunky CRM. They needed easy automation, a simple CRM, and a way to ke...ep emails, tasks, and client conversations in one place. Flowlu provided practical tools for sales tracking and project management. The team now works faster and spends less time managing software.
HubSpot helped Coding Academy build a lightweight, multilingual website for their programming courses. The solution automated lead management and deal processes using HubDB and dynamic forms. Coding ...Academy overcame challenges with content-heavy pages and manual workflows. The new system improved user experience and centralized operations. As a result, Coding Academy achieved 100% sustainability in their operations and enhanced customer touchpoints.
Ontraport's Dynamic CMS and AI Assistant helped Choosing Your Uni save $150k per year on development. The team now saves over 50 hours each month on blog content creation. They reach 150 segments aut...omatically. The platform lets them create SEO-optimized blog posts and dynamic podcast pages fast. Choosing Your Uni scaled quickly and launched new web experiences without hiring extra developers.
cmercury helped Revisewise improve email marketing. Revisewise struggled with email deliverability and inactive users. cmercury used list hygiene, smart segmentation, and engagement workflows. Revise...wise increased daily email sends and kept a strong domain reputation. The platform helped Revisewise reach more engaged users and boost campaign results.
A large, highly selective graduate program in New York
- Education
Akero helped a large graduate program in New York connect their advertising and enrollment data. Before, their systems were separate and did not show how ads led to enrollments. Akero built a custom ...integration with Slate to track the full student journey. This gave the team clear insight into which ads worked and the true cost per acquisition. The program used these insights to improve marketing and lower costs.
Recent adoption and success with Marketing Automation software in Entertainment
Amanotes
- Entertainment
Cost Center helped Amanotes automate user acquisition for 15+ mobile games. Before, the team spent many hours on manual bid management and data analysis. With Cost Center’s Bid Automation, they now r...un over 60 custom bid logics weekly and manage more than 90% of campaigns through the platform. This automation saved 120 hours each month. The UA team can now focus on other important tasks and scale campaigns faster.
Nicos Michaelides (sports streaming publisher)
- Entertainment
TheSender helped Nicos Michaelides, who owns over 170 sports streaming sites, boost his monthly profit by six times. He switched from another push notification provider to TheSender for better moneti...zation, white ads, and automation. TheSender set up automated push notifications and monetization, balancing personal messages and ads. Revenue grew from $1,000-1,500 to $6,000 per month. The setup took two days and now runs automatically, with ongoing optimization from TheSender.
Australian Small Business and Family Enterprise Ombudsman
- Government Administration
Swift Digital helps the Australian Small Business and Family Enterprise Ombudsman send important emails and newsletters. The Ombudsman uses Swift Digital features like polls, read more, and YouTube v...ideos. This makes their communication timely and effective. Swift Digital ensures messages reach the right people every time.
Recent adoption and success with Marketing Automation software in Food And Beverages
FoodChéri
- Food & Beverages
FoodChéri wanted to get better insights from their operational data. Their data was in business-critical systems, making access hard and risky for engineers. They needed a way to move data safely and... easily to a place for analysis. Dataddo built a MongoDB connector for them and handled data replication to BigQuery. This let FoodChéri move large amounts of data daily without hurting their main systems. They cut their infrastructure costs by 25-50% and saved weeks of engineering work.
Abyssale helped Bagelstein automate in-store digital display creation across 80+ locations. The challenge was managing local pricing with global branding, which was slow and error-prone. Abyssale's d...ynamic image generation system let franchises submit prices and get on-brand visuals in 30 seconds instead of 5 minutes. The creative team now handles over 850 requests easily. Campaign deployment time dropped from 3 days to 1 day, a 66% improvement. The process is now faster, more accurate, and keeps brand standards high.
Fauchon wanted to build a lasting relationship with its customers. They aimed to move away from seasonal buying patterns. They used Splio's Marketing Automation and loyalty engine. This helped them b...ring customers back regularly online and in-store. They increased purchase frequency and average basket size. Fauchon enriched their marketing strategy with a personalized loyalty program.
TIBCO Cloud Integration and TIBCO Cloud API Management helped Campari Group build a hybrid API-led cloud platform. Campari shifted budget to new IT projects and sped up time-to-market for integration...s. The company improved real-time data availability and enabled secure API access for partners and customers. Campari also established a DevOps culture. 27 brands were integrated into the portfolio. Campari won the Trailblazer Award in 2019.
TIBCO Cloud Integration and TIBCO Cloud API Management helped Campari Group build a hybrid API-led cloud platform. Campari shifted budget to new IT projects and sped up time-to-market for integration...s. The company improved real-time data availability and enabled secure API access for partners and customers. Campari also established a DevOps culture. 27 brands were integrated into the portfolio. Campari won the Trailblazer Award in 2019.
TIBCO Cloud Integration and TIBCO Cloud API Management helped Campari Group build a hybrid API-led cloud platform. Campari shifted budget to new IT projects and sped up time-to-market for integration...s. The company improved real-time data availability and enabled secure API access for partners and customers. Campari also established a DevOps culture. 27 brands were integrated into the portfolio. Campari won the Trailblazer Award in 2019.
Marketing Automation in Action in Other Industries
Apptica
-
Pushwoosh helped Apptica improve their business and marketing. Apptica added Pushwoosh to their offerings. The partnership made Apptica's operations more efficient. Apptica values the steady collabor...ation with Pushwoosh. The solution supports consistent results for industry peers. Pushwoosh enhances Apptica's client relationships.
A leading North American print and display vendor
- Printing
DistroPRO helped a leading North American print and display vendor reclaim 400+ hours per month by automating campaign management. The vendor replaced manual spreadsheets with a single platform, cutt...ing turnaround time from 2–3 days to under 4 hours. Administrative overhead dropped by 30%. Teams now focus on client service and quality, not data entry. DistroPRO improved data accuracy and enabled same-day campaign setup for major retail and CPG programs.
Caspio helped ADSR Technologies build cloud-based CRM and sales reporting systems for auto dealerships. Before Caspio, ADSR struggled with expensive and slow cloud development. Caspio's platform let ...them develop solutions much faster and at lower cost. The tools made it easy to manage data and create professional apps. ADSR gained a strong competitive edge by delivering quality products quickly and within budget.
AiTrillion helped Zero Waste Outlet track and engage over 26,000 website visitors. The company faced high cart abandonment and lacked a customer retention strategy. AiTrillion's Super App provided em...ail marketing, loyalty rewards, announcement bars, chatbots, and product recommendations. These tools automated communication and improved customer relationships. Zero Waste Outlet saw a significant increase in sales and customer engagement after using AiTrillion.
ProCampaign helped Lieblingstasche.de, an online bag store, boost sales by over 30 percent. The platform enabled automated workflows and personalized campaigns. This improved the customer journey and... relationship management. The CRM conversion rate increased by 20 percent. Lieblingstasche.de used ProCampaign's business intelligence to upgrade e-commerce offers. The CEO praised ProCampaign for its intuitive use and possibilities.
WebEngage helped Elefant improve first-order conversions. Elefant used WebEngage's marketing technology tools. The company saw a 74% boost in first-order conversions. This shows strong results from u...sing WebEngage for e-commerce growth.
Ideagen Internal Audit helped BDO unify audit, risk, and control for the three lines of defense. BDO needed to integrate risk management, compliance, and internal audit functions. The solution stream...lined audit processes and improved operational oversight. BDO saw better audit quality, more control over documentation, and stronger risk awareness. This made audits more efficient and supported growth in audit advisory services.
PushPushGo web push notifications helped e-commerce businesses reach more users during the holiday season. In November and December 2023, web push subscriptions grew by nearly 80% and 54% compared to... the yearly average. Marketers used web push to engage subscribers looking for deals. In November, the click-through rate for web push campaigns peaked at 4.58%. Businesses saw more engagement with fewer campaigns sent, showing web push is effective for holiday marketing.
Total Expert helped PrimeLending boost loan officer adoption rates for digital campaigns. 90-96% of loan officers use opt-out in-process email journeys. 91% use customer experience-focused journeys. ...84% are enrolled in auto campaigns. PrimeLending built over 160 automated nurture journeys. The platform made marketing more efficient and improved compliance for new hires.
The Marketing Automation Blueprint for Better Selection Decisions in Media Production
Lokmat
- Media Production
iZooto helped Lokmat, a leading media company, boost engagement and retain loyal readers. Lokmat used iZooto's web push notifications to send real-time news updates to subscribers. They built audienc...e segments based on location and interests for targeted messaging. With iZooto, Lokmat generated 44 million pageviews and 15.5 million sessions. The platform helped Lokmat grow to over 1.6 million push notification subscribers.
OBI used optilyz to make direct mail more sustainable by segmenting customers. They integrated direct mail into their CRM system. This helped OBI target customers better. The solution focused on sust...ainability and strategic CRM integration. The case highlights improved marketing efficiency for retail.
Synerise helped Nike Chile boost sales per ticket by 30% using AI-powered personalization. The platform automated email, WhatsApp, and on-site campaigns, driving a 26% increase in orders and 30% grow...th in demand. WhatsApp campaigns achieved over 2.5% conversion. Synerise's automation cut marketing execution time from hours to minutes. Nike Chile now focuses more on business strategy and less on manual tasks.
SAP Emarsys helped Blue Star Group create an omnichannel loyalty strategy across Latin America. Blue Star Group struggled with fragmented customer data, no loyalty program, and limited personalized c...ommunication. SAP Emarsys unified customer profiles, integrated data from online and physical stores, and enabled real-time, personalized engagement. The solution delivered a 99.6% campaign delivery success rate, increased revenue from welcome campaigns, more transactions in 2024, and added 554,120 global contacts to the loyalty program in six months.
Agillic helped Matas A/S move from a classic retailer to an advanced omnichannel retail brand. Matas increased repurchase rates by 200-300% using Agillic. They solved the abandoned cart problem and b...uilt a loyalty club. This led to a 20% increase in wallet share and their highest NPS score ever. Matas created a seamless shopping experience across channels with Agillic.
monday.com helped Officeworks improve retail processes and data accuracy. Before, teams used scattered emails and spreadsheets, causing confusion and lost details. With monday.com, Officeworks create...d clear workflows and dashboards. They replaced 635+ spreadsheets and cut over 10,000 emails. Teams now see all tasks and updates in one place. This made work faster and more organized.
Listrak helped Uncommon Goods switch from their old email platform after 15 years. The onboarding and account management teams made the move easy. Uncommon Goods used Listrak to add automated trigger...s like post-purchase surveys and back-in-stock campaigns. In the first six months, they saw a 169x ROI. Email and SMS revenue grew a lot after the switch.
RedEye helped Get The Label fix their Gmail sender reputation. They used segmentation and list cleaning to stop emails going to spam. Multi-channel marketing with SMS, retargeting, and web personalis...ation grew their reach. Interactive emails with countdown timers and images boosted unique clicks by 126%. Customer lifecycle automations like price drop alerts and a snooze function improved engagement and kept more customers. The snooze feature saved 46% of users from unsubscribing.
ExpertSender helped Answear boost sales from marketing automation by 60% in six months. The share of total sales from automation grew from 2.8% to 4.5%. Answear used personalized campaigns based on b...ehavioral and transactional data. They automated customer journeys for new, active, and inactive buyers. This improved customer retention and increased repeat purchases.
The Latest Marketing Automation Deployments delivering value in Banking
Play North
- IGaming
OptiKPI helped Play North boost player engagement by 29%. Play North used OptiKPI to target players in real time and automate customer journeys. The platform enabled precise segmentation and complian...ce with strict gaming regulations. Play North saw a 15.1% increase in deposits and 25.8% of players used the promotional offer. OptiKPI made it easy for Play North to manage all player activities in one place.
Altcraft Platform helped BNB Bank attract more customers and boost digital engagement. The bank used Altcraft for secure, on-premises customer data management and omnichannel marketing. Automated Vib...er messages had a 60% open rate, and overall click-through rates reached 12%. Transactional activity increased by 36%, and monthly active users grew by 19% in one year. Push notifications and personalized campaigns improved customer retention and communication efficiency.
Brick Street Software's CONNECT platform helped a top five global bank fix its messaging problems. The bank switched from many in-house and vendor tools to one multichannel platform. This made messag...es more consistent and improved how they used their channels. The bank saw better campaign results and gained $199 million in receivables from three business units. They achieved ROI in less than one year.
A world-renowned high-street bank (retail arm)
- Banking
Cheetah Digital by Marigold helped a leading high-street bank improve digital communication during the Covid-19 crisis. The bank used Cheetah Digital's messaging solution to set up crisis communicati...ons within 24 hours of lockdown. Personalized email and SMS increased open rates. Email content creation time dropped from 2 weeks to 1 hour. The solution supported the bank's retail division and helped meet key business goals.
Recent adoption and success with Marketing Automation software in Telecommunications
Telco Group
- Telecommunication
Flytxt's AI-driven cross-selling solution helped Telco Group increase fixed and broadband revenue by 20% across four markets. The solution enabled best-fit plan recommendations and omni-channel promo...tions. Telco Group sold 98,000 home segment products and gained $585,000 in additional revenue. The AI solution contributed 20% of total revenue from the home segment. This case shows the impact of AI on telecom sales and customer engagement.
Driving ROI and results: Understanding the Impact of Marketing Automation in Management Consulting
California consulting firm
- Management Consulting
BA Insight helped a California consulting firm improve information access with simplified search. The firm used BA Insight's enterprise search solution to make finding information easier. This led to... better productivity for employees. The case highlights the benefits of AI-powered search and knowledge management. The consulting firm saw faster access to data and improved workflow efficiency.
KPMG used Informatica cloud solutions to modernize its data infrastructure. The company moved its master data management and data quality platforms to the cloud. This helped KPMG master 100% of its d...ata in the cloud and deliver data 5 times faster. The new system created an AI-ready central data catalog. KPMG can now support clients' AI needs with trusted, reliable data.
Driving ROI and results: Understanding the Impact of Marketing Automation in Apparel And Fashion
某法国著名时尚奢侈品品牌
- Apparel & Fashion
JINGdigital helped a famous French luxury fashion brand automate its membership binding process. The brand used a new online-to-offline workflow designed by JINGdigital. In just two weeks, 170,000 me...mbers registered and bound their accounts. After six months, 41.46% of the brand's WeChat followers became official members. The process was fully automated and did not add high costs. This improved the brand's customer engagement and loyalty.
Bloomreach Engagement helped Ana Luisa double member credit redemptions. The jewelry brand used dynamic content blocks in personalized email campaigns. These blocks reminded AL Luxe members about the...ir store credits. Ana Luisa saw a 2x increase in credit redemptions after using this strategy. The solution used AI-powered orchestration and integrated with Shopify. Personalized emails kept membership perks top of mind and boosted engagement.
Drip helped Box2 improve email marketing results after switching from Klaviyo. Box2 saw a 35.85% better click rate on campaign emails and a 107.9% higher conversion rate on their best performing sale... email. Workflow conversion rates increased by 10.83%. The open rate for SEC emails rose by 12.41%. Box2 also grew their VIP and super VIP customer segments, with higher spending from engaged subscribers.
ASOS used ContactPigeon to grow as a top UK eCommerce retailer. The company focused on customer experience, offering free worldwide shipping and returns. ASOS improved mobile shopping and expanded to... 196 countries. In 2018, ASOS saw a 28% increase in pretax profit and 26% revenue growth. Their strategy helped them become a global leader in online fashion.
Mapp Fashion helped River Island boost revenue by 6% in 12 months. The retailer used apparel-specific personalization on their product listing pages. This approach outperformed two generic providers,... raising revenue per visitor by 3% in the initial test. Expanding personalization increased average order value by 5% and conversion by 3%. Email integration with Mapp Fashion led to a 34% higher click-through rate and a 52% increase in click-to-open rate.
Mapp Fashion helped River Island boost revenue by 6% in 12 months. The retailer used apparel-specific personalization on their product listing pages. This approach outperformed two generic providers,... raising revenue per visitor by 3% in the initial test. Expanding personalization increased average order value by 5% and conversion by 3%. Email integration with Mapp Fashion led to a 34% higher click-through rate and a 52% increase in click-to-open rate.
Aimtell web push notifications helped Rhone Apparel boost ecommerce sales. Rhone used segmented campaigns to target shoppers, promote sales, and recover abandoned carts. They sent alerts for exclusiv...e sales, Black Friday, and flash sales. These campaigns drove high click rates and increased sales. Rhone generated $93,000 in additional sales using Aimtell.
Firepush helped ELO, a Shopify store in Pakistan, boost customer loyalty and trust using push notifications. ELO used Firepush to run promotional campaigns and automations. Over three years, ELO gain...ed 126,434 push subscribers and 33,227 orders from push notifications. This generated $394,593 in revenue. ELO saw an average return of $700-$800 for every $100 spent on Firepush. The solution helped ELO increase repeat customers and brand confidence.
SALESmanago helped Seconda Strada, an Italian fashion retailer, grow their eCommerce business. The company wanted to boost sales from their 260,000 loyal customers and improve email marketing. After ...using SALESmanago, 75% of their transactions started on the platform and sales increased by 15%. They achieved a 10,284% ROI. The solution turned a quiet customer base into an active, profitable community.
Digioh helped Andie Swim boost online swimsuit sales. Andie used Digioh's exit intent surveys and interactive quizzes to learn why shoppers left and to give personalized product recommendations. This... led to a 296% increase in conversion rate, a 21% rise in average order value, and a 96X ROI. Andie also grew their email list by over 25,000 subscribers and improved automated email revenue by 55%. Integrating AI fit tech made shopping even more personal and increased customer trust.
Recent adoption and success with Marketing Automation software in Wholesale
Air Liquide Canada
- Chemicals
Intelex Quality Management System helped Air Liquide Canada keep its ISO 9001 certification. About 1,500 users use the system. The company improved employee ownership of quality processes. Intelex to...ols like nonconformance reporting and audit management made audits and quality tasks easier. Air Liquide Canada now runs safer and more efficiently.
Plezi's Smart Campaign helped Budgetbox increase hot leads by 50%. The marketing team saved about 2 days per month. Email open and click-through rates doubled compared to traditional emails. 100% of ...repeat customers are now reached by marketing. Budgetbox used Plezi to support sales and nurture prospects. The solution helped maintain customer retention and improve reputation.
Point of Reference
- Information Technology And Services
Thnks helped Point of Reference boost client renewal rates to 96%. The team used Thnks to send personalized gestures of gratitude, improving customer engagement. Net Promoter Score reached 72, their ...highest ever. Over 95% of Thnks sent were opened. Account managers now rely on Thnks to build strong business relationships and celebrate client milestones.
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%. Vertex AI helped reduce LLM building costs by 85% and improved perfo...rmance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
Ortto helped TrustRadius automate email campaigns and connect Salesforce data. TrustRadius struggled with a complex email service provider and disconnected data. With Ortto, they easily integrated cu...stomer data and launched targeted, automated review campaigns. This led to a 17% conversion rate, a 55% open rate, and a 375% increase in new-user conversions. TrustRadius now sends the right emails to the right people and tracks results effectively.
uTest used Acquia Campaign Studio, based on Mautic, to support its rapid international growth and manage communications with over 400,000 testers worldwide. The challenge was to keep communications r...elevant and personalized for thousands of users across multiple projects. With Campaign Studio, uTest deployed personalized campaigns to over 44,000 active users in different regions. They reduced user churn in the first 30 days from 62 to 26, and in the first 2 weeks from 20 to 4. The solution helped uTest improve recruitment, retention, and engagement during global expansion.
AWS partners
- Information Technology And Services
eTrigue built a cloud migration lead generation program for AWS partners. The program included co-branded emails, landing pages, and dynamic partner assets. It targeted 10,000 prospects and delivered... real-time lead insights to sales reps. The campaign supported 93 countries and 22 languages. The first round of campaigns delivered more marketing qualified leads than expected for over 20 partners. eTrigue added new Amazon Bedrock and Anthropic Claude Sonet features to improve lead insights for sales teams.
Final Round AI
- Information Technology And Services
Customer.io helped Final Round AI boost feature engagement by 23%. Final Round AI used Customer.io’s automation and segmentation to turn more visitors into active users. They created personalized lif...ecycle journeys for low- and high-intent users. The team saw an 8% increase in page views from high-intent users. Customer.io’s workflow builder and testing tools made it easy to optimize user activation.
Einstein 1 Service helped Algo cut service call times by 80%. Algo used the platform to improve customer support. The solution made service faster and more efficient. This led to big time savings for... Algo's team. The case shows how AI can help IT companies serve customers better.
emfluence Marketing Platform helped Pacejet improve paid media results. Pacejet wanted more leads from paid media without raising their budget. emfluence optimized keywords, ad copy, and channel allo...cation. They cut Google spend and shifted budget to LinkedIn and Microsoft Advertising. In the first month, conversions rose 68% and conversion rate improved 140%. Over the campaign, paid media conversions increased 200% with no budget increase.
Opal helped Microsoft Product Marketing team organize and speed up content intake and planning. The team used Opal Stamps to standardize requests and workflows. They replaced spreadsheets and emails ...with a central visual calendar. Content production time dropped from 3 weeks to 5 days. The team saved 50 hours per month and cut approval time by 50%. Microsoft now produces more content in less time for major events like Ignite and Build.
Alyce helped impact.com boost its sales pipeline by 50%. The marketing team needed to show ROI as ad costs rose. Their old gifting tool lacked reporting. Alyce offered better tracking and onboarding.... Sales leaders joined the process and ran their own gifting campaigns. The team used Alyce with 6Sense to target prospects at the right time. Tailored gifts improved engagement. Now, gifting drives half of new business pipeline and revenue.
Kulea's BDaaS lead generation service helped Landstack, a SaaS platform for planning applications and land data, reach more land and property developers. Landstack needed to book meetings with new pr...ospects after their own database was exhausted. Kulea created a targeted digital marketing campaign with a custom communication plan. The campaign quickly generated strong interest and meetings, exceeding Landstack's expectations. Landstack saw fast results and recognized new growth opportunities in their industry.
ReachStack used itracMarketer's Content Distribution Platform to help their marketing team support advisors. The platform made it easy for advisors to share valuable content with clients more often. ...This led to more client interactions and stronger advisor-client relationships. As a result, advisors were able to grow their business. The solution focused on increasing engagement and building trust.
Call Box helped InterDent improve its call center performance. InterDent used Call Box to get better results with fewer resources. The call center manager, Sandy Vasquez, used Call Box every day. Int...erDent built a culture of feedback in the call center. The case study shows measurable improvements from using Call Box.
The Latest Marketing Automation Deployments delivering value in Hospitality
TUI Group
- Hospitality
TUI Group wanted to reach more people and boost engagement across many brands and languages. Testing and creating content for different channels was hard and took a lot of time. They used Jacquard to... automate content creation and testing, starting with email campaigns. This helped them work faster and reach more people in English and German. They expanded to more brands and channels, like web and mobile push. TUI saw better engagement and made their tech tools more valuable and cost-effective.
Redpoint Data Readiness Hub helped citizenM unify guest data from eight sources. The hotel chain created a single guest view to improve segmentation and marketing. This led to a 44% open rate for ema...il win-back campaigns. Targeted SMS outreach drove a 10% conversion rate for mobile app downloads. Google Ads data uploads achieved a 12% conversion rate, and Facebook uploads reached a 65% match rate.
Apsis Marketing Automation helped Kämp Collection Hotels improve customer experience. They integrated Apsis with Microsoft Dynamics CRM to send timely, relevant messages before and after guest stays.... Automated emails promoted upgrades and services, and post-visit emails boosted direct bookings and newsletter signups. Email open rates reached 60-80%. During special campaigns, over 50% of bookings came from newsletter emails. Staff engagement and internal workshops supported the project’s success.
DeRock Electric used Knack to improve their business. They digitized their operations. This helped them work better and faster. Their efficiency and profits went up. The changes made their business s...tronger.
OutboundEngine helped Beauchain Builders grow their home remodeling business. Tina Beauchain and her husband wanted to get more word-of-mouth referrals. OutboundEngine provided valuable content and a...n easy way to share it. Tina says the team made it simple to reach new customers. She recommends OutboundEngine for anyone wanting to build their business with referrals.
The Marketing Automation Blueprint for Better Selection Decisions in Publishing
Hachette Book Group
- Publishing
Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and scalable solution for over six hundred thousand products. Apr...imo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.
Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and scalable solution for over six hundred thousand products. Apr...imo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.
Driving ROI and results: Understanding the Impact of Marketing Automation in Consumer Goods
Kiehl’s
- Consumer Goods
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This camp...aign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
Commanders Act helped Clarins improve conversion tracking with Facebook CAPI using server-side integration. Clarins wanted to increase acquisition, loyalty, and optimize campaign costs. They also nee...ded to monitor data in real time and manage consents. The solution delivered about 20% more deduplicated conversions and a 40% increase in visitor onboarding to page views. Clarins now tracks conversions more accurately across global e-commerce sites.
MERGE used an integrated media strategy to help Burton Snowboards boost sales. The challenge was to improve Burton's winter season marketing and drive year-over-year growth. MERGE created a plan usin...g paid social, video, and display ads on Meta, TikTok, YouTube, and programmatic platforms. The new strategy increased return on ad spend by 120%. Users to the site grew by 111%. Cost per click became 13% more efficient.
Maropost Merchandising Cloud helped Wall Tools boost conversions by 15.3% year-over-year, with some months reaching 19%. Wall Tools fixed search issues that caused lost sales and improved mobile usab...ility for tradesmen. AI-powered recommendations and autosuggest now guide over 50% of searches. Insights from the platform led Wall Tools to expand into wallpaper tools, making them the top seller of wallpaper pasting machines in the U.S. Repeat customers now account for more than half of all sales.
WPCRM helped Burmax resolve customer service tickets 7 times faster. Burmax moved from pen-and-paper to a software-enabled CRM system. WPCRM integrated with Infor ERP, giving real-time sales data and... dashboards. Customer service calls dropped by 20% with automated notifications. Sales reps now spend more time selling and can visit 4 times more customers per trip. Burmax improved quoting, internal processes, and customer satisfaction.
Jamestown Distributors used email marketing to re-engage a past customer. The company sent a follow-up email after the customer clicked a product link, showing good use of marketing automation. Howev...er, replies went to a do-not-reply address, making the customer feel ignored. This lack of real engagement led to a negative experience and a lost sales opportunity. True personalization and two-way communication were missing from their approach.
Force24 helped Tempting Ventures fix their disconnected tech stack. They integrated Force24 with Vincere CRM for better marketing and sales teamwork. Campaign setup time dropped from days to just hou...rs. After one year, they saw a 17x ROI. Open rates improved by 50% or more, and click-throughs increased by 70% or more. Tempting Ventures now runs more targeted and efficient campaigns across all nine businesses in their group.
SparkToro helps Adwordizing, a boutique digital marketing agency, find partnership opportunities in niche industries. The agency uses SparkToro to get detailed audience data, track behavior, and anal...yze competitors in the Forex exchange market. SparkToro reveals hashtags, websites, influencers, and social accounts that matter to client audiences. This data uncovers hidden opportunities and smaller influencers, making it easier to create valuable lists for client growth. Adwordizing finds new ideas and exposure options that were hard to discover with other tools.
AgencyAnalytics helped Floww Digital save 98 hours each month on reporting. The platform automated report creation and improved accuracy. Floww Digital now creates reports faster and with fewer error...s. Clients get clear, professional reports. The agency saved £35,280 annually and improved client retention. Team members use AgencyAnalytics easily without much training.
PushOwl helped Adex360 drive growth for Limelight, a leading fashion brand. Adex360 used PushOwl's web push notifications to reach customers who were not engaging with email. They achieved a 21,000x ...ROI, a 1.5% opt-in rate, and over 1 million subscribers. Campaigns saw up to 18.9% click-through rates and high average order values. Segmentation and omnichannel strategies reduced content fatigue and boosted engagement.
Thrive Marketing Communications Agency
- Marketing And Advertising
Zymplify helped Thrive Marketing Communications Agency revitalize their clients' cold data. Thrive used Zymplify's reveal tools to grow a client's database from 500 to 12,000 leads. They delivered 15...,126 leads to clients during the pandemic. One campaign achieved a 45% click through rate using automated prospecting and email journeys. Zymplify's marketing automation and reveal tools supported Thrive in scaling business development for their clients.
Pushnami helped Bright Horizons Media find new revenue for their clients. The agency used PushClick+ to send web push ads and offers to subscribers. This strategy brought in over 166,000 subscribers ...and more than 3,500 ad clicks each month. Their clients now earn about $5,500 extra each month from PushClick+. Bright Horizons Media praised Pushnami's expert support and easy management.
GetResponse helped Power Pickleball Club launch and grow fast. The club used GetResponse's drag-and-drop website builder and email marketing tools to manage their site and keep members updated. They ...grew their newsletter to over 3,000 subscribers and reached more than 1,400 active members in six months. Newsletter open rates hit 50-60%, much higher than average. The club uses segmentation and automation to send the right messages to the right people.
American Society of Civil Engineers (ASCE)
- Professional Associations
Higher Logic Thrive helped the American Society of Civil Engineers (ASCE) unify its 400+ local leaders and chapters. ASCE replaced multiple third-party tools with Higher Logic Thrive Community, Marke...ting, Event Manager, and Component Manager. This change improved data management, brand consistency, and member engagement. ASCE saved money by eliminating redundant platforms and gained better insight into local engagement. Local leaders now have integrated tools for events, communications, and analytics.
eTMF Connect helped EpicentRx move from paper-based TMF to a digital system. The company improved collaboration and reporting for clinical trials. Staff can now file and find documents faster, saving... time and resources. Real-time tracking and reporting features make it easier to manage more studies. EpicentRx can now handle more data and projects without extra cost or staff. The team says eTMF Connect is user-friendly and cost-effective.
Blossom Family Chiropractic
- Health, Wellness And Fitness
dbaPlatform helped Blossom Family Chiropractic improve their local SEO. The business struggled with Google Maps visibility and lacked time to manage their Google My Business listing. dbaPlatform's Pr...o Services team published regular updates to their listing. In six months, website visits more than doubled and phone calls increased a lot. Their Google Maps ranking rose into the top 3-pack.
Yespo helped Foxtrot, a top electronics retailer in Ukraine, boost accessory sales by 16% using AI-powered product recommendations. Foxtrot wanted to increase cross-sell and upsell without more site ...traffic. They used Yespo's omnichannel marketing automation and personalized offers. The solution used neural networks and data science to predict customer needs. Foxtrot saw more conversions and higher order values with the same website traffic.
User.com helped Somfy Poland grow newsletter subscribers by 162% in two years. The team used email marketing, automation, and analytics to boost engagement and conversions. User.com enabled fast impl...ementation and strong support. Somfy improved communication, increased repeat purchases, and built brand awareness. Automated workflows and pop-ups made the customer journey smoother.
The Marketing Automation Blueprint for Better Selection Decisions in Na
Brodo
- Food & Beverages
Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce to manage both a la carte and subscription orders. The team found Klavi...yo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.
Iterable helped Melbourne Football Club improve their marketing efforts. The club used Iterable to connect better with fans. The solution made it easier to send messages and updates. This helped the ...club engage their audience more effectively. The story shows how Iterable supports sports organizations with digital marketing.
Postalytics helped McComb Realty automate direct mail marketing for real estate investment. Paul McComb needed a system to send multiple mailings to prospects over months. Manual mailings took too mu...ch time. Postalytics let him upload lists, schedule mail drops, and run six-month campaigns with six touches. This saved time and kept his lead pipeline full. The "Add A Mail Drop" feature made multi-touch scheduling fast and easy.
Acoustic helped the Australian Grand Prix reach new audiences. The event used Acoustic to boost efficiency and save costs. Customer engagement improved across multiple channels. Campaign management b...ecame more scalable with the platform. The solution supported better marketing results for the event.
ProFundCom helped Third Avenue Management, a boutique asset manager, replace Pardot for email marketing. The team found Pardot hard to use and needed outside help to send custom emails. ProFundCom of...fered a simple point-and-click system and included support. Third Avenue now sends emails easily and gets fast, helpful support. The company values the free webinars and plans to explore more features in the future.
Optimizely used its own Content Management System and Visual Builder to speed up website creation. The digital team built a visually appealing site in just two weeks. The tools let developers and mar...keters work faster and more easily together. Optimizely Web Experimentation enabled more frequent testing and better digital experiences. The team values the new features and looks forward to Optimizely One for unified content and campaign management.
Edge Delta helped Banco Inter cut observability costs by 60%. Banco Inter used Edge Delta for log search, analytics, and observability pipelines. The solution gave teams more control over their data.... The infrastructure team replaced Amazon CloudWatch with Edge Delta. Security, development, and application teams gained flexibility in data analysis. Banco Inter now saves money and troubleshoots issues faster.
Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all custome...r info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.
Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all custome...r info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.
Experiture helped a financial institution improve customer acquisition and retention with its omnichannel marketing automation platform. The institution faced challenges with fragmented communication... and low loan applications. Experiture delivered personalized loan offers, cross-channel messaging, and automated workflows. The results included a 30% increase in loan applications, a 25% boost in customer retention, and 20% growth in new customer acquisitions. Data-driven marketing and automation drove these measurable improvements.
Nintex helped Dixons Academies Trust bring together 17 schools with one source of truth. The trust needed to map and centralize over 250 processes as they planned to grow. Nintex provided a solution ...to organize and manage these processes. This made it easier for the trust to scale and support students. The result was a unified system for all their schools.
USAA Perks RV Savings Program helped a leading RV manufacturer reach new buyers. Rollick, Inc. partnered with USAA to offer exclusive RV discounts to USAA members. The program generated nearly 1,000 ...leads in 6 months, with 95% being new leads. The conversion rate was 14.8%, three times higher than other sources. Sales incrementality reached 98%, showing strong growth for the manufacturer.
FBA used Breeze, an AI-powered tool in the HubSpot platform, to improve sales and marketing. They wanted to get more leads. After using Breeze, FBA increased lead generation by 216%. This shows how A...I tools in HubSpot can help companies grow their sales and marketing results.
Axtria helped a pharmaceuticals company improve last-mile connectivity for AI-driven decision-making. The company used Axtria's solutions to address challenges in connecting data and insights to busi...ness actions. The solution enabled better use of AI for commercial operations. Results included improved decision-making and operational efficiency. The case highlights the impact of AI and analytics in the pharmaceuticals industry.
FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.
FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.
A leading vehicle glass repair and replacement company
- Automotive
Pipefy helped a leading vehicle glass repair and replacement company speed up HR recruitment. The company used Pipefy to automate and standardize hiring workflows. They now fill urgent job openings 8...0% faster, cutting the time from up to 15 days to just 3 days. HR processes for changes are 70% faster. The company saved over 1,340 hours in seven months and achieved a 377% ROI. HR managers now have better visibility and fewer manual tasks.
Cyclr helped Younium expand their integration offering for their subscription and billing management platform. Younium faced challenges meeting niche integration needs for enterprise customers. With ...Cyclr, they built custom integrations quickly without heavy development work. They now have over 20 native integrations and use Cyclr’s library of 600+ API connectors. This has allowed Younium to serve more customers and enter new markets, including the US. Both technical and non-technical staff at Younium use Cyclr to deliver flexible solutions.
Docupace Platform helped Maher Financial Group digitize their account management. Zarefa Marini used to spend up to 48 hours processing work items with manual steps and back-and-forth emails. With Do...cupace, she now scans and uploads documents in one shared space, making the process faster and easier. New business is processed the same day. She no longer keeps paper files, and communication with the Broker-Dealer is simple and clear.
PushEngage helped LoanMart grow its push notification subscriber base by over 60,000. LoanMart used drip campaigns and regular push notifications to re-engage website visitors. The company achieved a... 19.81% opt-in rate and saw a 4x increase in click-through rates on campaigns. PushEngage enabled LoanMart to boost repeat website traffic and improve overall revenue. The solution helped LoanMart retarget customers more effectively in a competitive finance market.
Selligent by Marigold helped Alliant Credit Union digitize its onboarding. The old process used slow mail, causing delays and friction. The new automated email campaign drove 52% of new members to do...wnload the mobile app, 5% to make a mobile deposit, and 2% to open a credit account. This improved digital adoption, customer satisfaction, and revenue. Alliant's marketing team gained a full customer view and increased engagement with personalized messaging.
A large North American Fund Administrator
- Financial Services
Broadridge Managed Data Services helped a large North American Fund Administrator meet FAS 157 regulatory demands. The client needed a flexible asset valuation pricing solution for fund managers. Bro...adridge delivered a customizable platform with data cleansing, automation, and analytics. The solution enabled multiple pricing sources, improved reporting, and reduced internal workload. The client now offers enhanced pricing transparency and compliance for investment managers.
A bank with a wide range of loan and deposit products
- Finance
iPresso Marketing Automation helped a large bank automate notifications about interest rate changes. The bank faced problems with late and unclear information, leading to more customer complaints and... higher costs. iPresso integrated with the bank's product database and sent personalized emails, push notifications, and SMS to customers. This reduced administrative costs by 5%, cut customer service time by 14%, and increased customer satisfaction by 10%.
Avanti West Coast and Paragon DCX
- Transportation/Trucking/Railroad
Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was to boost customer engagement and travel frequency. Apteco dashboar...ds tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.
The Latest Marketing Automation Deployments delivering value in Restaurants
Barberitos
- Restaurants
Parseur helped Barberitos automate order data entry from third-party delivery platforms. Before Parseur, Barberitos struggled to integrate digital orders into their POS system, leading to errors and ...manual work. With Parseur, they cut digital order errors by half and eliminated the need for extra tablets. Digital sales grew from 5% to 30% during the pandemic, then stabilized at 20-22%. Parseur enabled smooth data flow into their POS, improving accuracy and guest satisfaction.
MessageGears helped Chick-fil-A protect customer data and privacy. Chick-fil-A wanted to keep customer data safe and anonymous, going beyond normal security needs. MessageGears built a custom encrypt...ion solution using their Accelerator system and Amazon KMS. Now, even Chick-fil-A’s own staff only see encrypted data, not real email addresses. This reduces the risk of data breaches and gives customers strong privacy assurance.
Fresh Relevance by Dotdigital helped Würth UK boost revenue by 72.4% and increase average order value by 12.8%. Their abandoned cart emails generated nearly £800k in extra income. Würth UK used produ...ct recommendations, dynamic banners, and data capture popovers to personalize marketing. The team now automates price drop alerts, back-in-stock notifications, and browse abandonment emails. Dotdigital and Fresh Relevance are key to their multi-channel marketing success.
Omnisend helped Ovoko grow revenue 1.9x from 2023 to 2024. Ovoko used automation, push notifications, and email campaigns to reach car part buyers and sellers. 60% of email marketing revenue came fro...m automations. Push notifications drove 20% of overall revenue. Omnisend's omnichannel marketing platform enabled Ovoko to engage a diverse audience and scale their online marketplace for used car parts.
Hey Oliver helped Automarin, Greece's largest second-hand car dealership, boost lead generation and improve customer service. Automarin used Hey Oliver's marketing automation to send personalized ema...ils, segment leads, and deliver targeted offers. The dealership saw higher open rates, click-through rates, and conversion rates. Website traffic conversion and the number of contacts from the site increased. Automarin also used web push notifications to reach more visitors and plans to expand automation with A/B testing and Facebook Ads integration.
Sendoso helped Arctic Wolf boost partner engagement and drive sales pipeline. Arctic Wolf used Sendoso to automate gifting, streamline partner rewards, and integrate with Salesforce and Marketo. The ...team achieved a 72% webinar attendance rate, influenced 41 opportunities, and secured 27 upsells, making up over 20% of quarterly revenue in six weeks. Sendoso also simplified event fulfillment and channel promotions, helping Arctic Wolf connect with clients and partners in a virtual world.
AIQUA helped GMO Media Point Town boost conversion rates by 25 times. The site used AIQUA Journey Map to engage users at every stage and AIQUA Recommendations to show personalized content. This made ...it easier for users to find deals and take action. The solution cut down the product discovery process and improved user experience. GMO Media saw a 14X increase in historical recommendation conversion rates and a 25X increase with personalized recommendations.
Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.
Gamooga's marketing automation platform helped redBus improve customer engagement and retention. redBus faced high booking abandonment and struggled with personalized offers. Gamooga enabled redBus t...o use customer data for targeted, multichannel campaigns. Personalized campaigns delivered 5X better results than before. Brand value and CSAT scores grew by 40%. Website and app sessions increased by over 50%, funnel dropout rates fell by 33%, and bookings rose by 17%.
Driving ROI and results: Understanding the Impact of Marketing Automation in Hospital And Health Care
Baptist Health
- Hospital & Health Care
IntelligenceBank helped Baptist Health share COVID-19 messages quickly and clearly. The platform made it easy to keep information the same everywhere. Baptist Health used IntelligenceBank to manage c...ontent and make sure everyone got the right updates. This helped the team work better and keep people informed during the pandemic.
Allgemeine Ortskrankenkasse (AOK)
- Hospital & Health Care
AOK, Europe's largest health insurer, faced challenges in reaching employees due to remote work during the COVID-19 pandemic. The traditional print magazine was no longer effective, so AOK needed a n...ew digital communication platform. They implemented mobile and web apps to deliver real-time updates and interactive content. This modernized their internal communication, allowing seamless sharing of company news and updates.
ScriptRunner helped Barmherzige Brüder, a large Bavarian hospital network, modernize and automate its IT operations. The hospital used ScriptRunner to centralize IT management, automate user and mail...box migrations, and improve security by reducing access rights. Staff now use one account across all facilities, making work easier and more efficient. Automation led to faster processes, cost savings, and higher productivity. Monthly automated reports help IT managers find inactive users, saving money and keeping systems organized.