Computer & Network Security: Case Studies, ROI & Implementation Examples

RollWorks helped Obsidian Security shift to account-based marketing (ABM) for faster deal velocity. The team targeted companies using multiple SaaS apps, focusing on Workday security. They used RollW...orks to identify key decision makers and refine their ideal customer profile. Obsidian Security closed millions in revenue in 7 months. They saw more six-figure ARR deals close within 90 days and 90% of target accounts showed intent.
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Bilin's ABM platform helped Tufin improve their sales process with flexible, personalized intent data. Tufin faced challenges with rigid keyword options and costly integrations from other vendors. Bi...lin allowed Tufin to use custom keywords and access contact-level details, making it easier to reach decision makers. Tufin found Bilin's data accurate and easy to use, leading to more booked meetings and better conversations. Bilin's affordable pricing and multi-language support enabled Tufin to find new opportunities, including in France.
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FireEye, a major player in cybersecurity, scaled its account-based marketing (ABM) program rapidly by hiring an experienced ABM leader and investing in advanced MarTech tools. Starting with a 1:1 ABM... approach for three accounts, FireEye expanded to over 100 accounts using platforms like 6sense, Bombora, and PipelineIQ for account intelligence and targeting. The company leveraged Folloze to create hyper-personalized sales and marketing experiences, enabling a small marketing team to support over 50 account managers globally. This approach led to a 5-10X improvement in email engagement and open rates rising to 15%, demonstrating the effectiveness of scalable, personalized ABM in the cybersecurity sector.
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Bombora Company Surge helped a premier cybersecurity organization boost booked meetings by 33%. The company shifted budget from SEM and content syndication to targeting high-value prospects using Int...ent data. This led to a 15x industry benchmark for meeting conversion rate and a 2.8x benchmark for display ad click-through. BDR email open rates rose by 122%. The solution improved pipeline and revenue growth.
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Bombora Company Surge helped a premier cybersecurity organization boost booked meetings by 33%. The company shifted budget from SEM and content syndication to targeting high-value prospects using Int...ent data. This led to a 15x industry benchmark for meeting conversion rate and a 2.8x benchmark for display ad click-through. BDR email open rates rose by 122%. The solution improved pipeline and revenue growth.
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Madison Logic helped CrowdStrike improve their account-based marketing with ML Insights. CrowdStrike used AI-powered data to find and target the right buyers. They used ABM Content Syndication and Di...splay Advertising to reach key accounts. The team saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for fast, data-driven results and strong campaign management.
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Metadata helped BigID run over 300 campaign experiments. BigID wanted more control over their paid campaigns and needed to prove marketing value to leadership. They used Metadata to automate campaign... setup, integrate with Hubspot and Salesforce, and experiment with LinkedIn ads. This saved 632 hours of manual work. The team increased conversions and enriched leads for sales. Metadata made it easy for BigID to test new content and audiences.
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Integrate’s demand orchestration software helped Trend Micro connect top-funnel demand programs to Marketo. The marketing team automated lead verification and import, cutting manual processing time a...nd reducing lead follow-up from over a week to instant. They gained a single view to analyze lead sources and content performance. Content syndication became a top driver of pipeline, second only to events. Trend Micro saw a 6x year-over-year increase in sales opportunity influence while using fewer resources.
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Palo Alto Networks had problems with unassigned leads and slow manual processes. Their old lead scoring model left good leads untouched. They used Demandbase to automate lead management and build buy...ing groups. This helped them assign leads faster and target the right people. As a result, they saw a 17% higher closed-won rate, deal sizes grew 2.3 times, and opportunities moved 17 times faster.
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Forrester helped Thales improve its partner strategy. Thales wanted to make its distributor network stronger. Forrester gave the team insights and step-by-step guidance. This support helped Thales re...think its approach and use its partner network better. Thales credits Forrester for helping them make key decisions.
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FlashRev helped Turing AI improve their account-based marketing strategy. Turing AI used FlashRev to find the right prospects and send better emails. Their email open rates increased by 230%, from 20...% to 66%. Email deliverability improved by 8%, reaching 99.7%. Turing AI connected with more partners and worked more efficiently.
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Digimind helped Wapack Labs improve cyber security. Wapack Labs used Digimind to spot cyber attacks, terrorist threats, and fraud. They used it for a project to find threats against Rio 2016 Olympics... sponsors. Digimind gave them social intelligence to protect their clients. This made their cyber intelligence work stronger.
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Cyberinc wanted to set up 5 proof-of-concepts in 4 months but had trouble reaching InfoSec decision-makers. Their lead data provider did not cover enough of the right people, and they had limited res...ources for outreach. RightLeads gave them 10 times more coverage of InfoSec buyers and influencers. This helped Cyberinc find over 120,000 prospects and increase their conversion rate by more than 2.5 times. They started 7 pilot projects and achieved over 95% data accuracy.
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Bombora Company Surge helped a premier cybersecurity organization boost booked meetings by 33%. The company shifted budget from SEM and content syndication to targeting high-value prospects using Int...ent data. This led to a 15x industry benchmark for meeting conversion rate and a 2.8x benchmark for display ad click-through. BDR email open rates rose by 122%. The solution improved pipeline and revenue growth.
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Trendemon helped AlgoSec improve their B2B marketing by making website visitor journeys longer and more engaging. AlgoSec used Trendemon with 6sense to create targeted campaigns and drive visitors to... the right content. They achieved an average CTR of 8-10%, much higher than the B2B average of 0.46%. Trendemon also delivered a 16x conversion rate uplift for Salesforce opportunities and 31x uplift for closed-won deals. The platform saved AlgoSec time by making campaign creation fast and easy.
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Lacework needed a better way to help their sales team stand out in a crowded cloud security market. They wanted a single place for up-to-date competitive intelligence and win-loss insights. They chos...e Klue to bring these tools together in one platform. With Klue, the CI team now supports over 90% of closed won deals. The new program helps teams across the company work together and make better decisions.
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Vitally’s Customer Success Platform helped Tines fix problems with scattered customer data and manual processes. Before Vitally, Tines struggled to see all customer information in one place and misse...d steps in the customer journey. Vitally gave Tines a single view of each customer and made it easy to track key milestones. The team used Vitally Docs to improve handoffs, account planning, and onboarding. Tines now has better visibility, more efficient processes, and can scale customer success more easily.
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GoTo Meeting helped Coalfire's sales team connect with clients and prospects. Coalfire tried a new web conferencing tool, but the sales staff disliked it. They sent up to 15 complaints per week to IT.... The team asked to return to GoTo Meeting. GoTo Meeting is the tool they trust for collaboration.
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ZeroFox, a cybersecurity firm, faced a 30% annual increase in customer service tickets due to growth and acquisitions. They turned to Zendesk Suite to manage this growth with improved technology and ...agent efficiency. With Zendesk, ZeroFox maintained a first reply time under 1 hour and a first resolution time of 3 to 4 hours. The integration of multiple teams and centralized data helped provide seamless customer support, even during high-pressure scenarios like security breaches.
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Imperva wanted to improve customer experience after several mergers and internal changes. Their old system used PDFs, which made it hard for customers to find answers. They worked with Zoomin to crea...te a unified documentation portal. This new portal made it easier for users to find information and gave a consistent experience. As a result, Imperva saw a 40% decrease in support cases that could have been solved with documentation, 25,000 unique monthly users, and over 1,000 new sales leads each year.
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Deskpro helped IT Guard bring all their support tools into one help desk. Before, IT Guard used Outlook for email and another tool for their knowledge base. This slowed down their support team. With ...Deskpro, IT Guard combined ticketing and knowledge base features. The team now saves time with automations and finds it easier to resolve tickets. Deskpro also helps them keep emails organized and improve customer satisfaction.
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Helpjuice helped Hack The Box create a well-documented platform. Before Helpjuice, they struggled with repetitive support questions and limited customization in other tools. With Helpjuice, they impr...oved internal process documentation and made information easy to find. This led to a 20% reduction in customer churn. The team also saw better community interaction and more useful feedback from users.
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Observe.AI helped RealDefense improve sales performance in their contact centers. RealDefense used the Intelligent Workforce Platform to get insights into agent behavior and script usage. The platfor...m revealed agents were missing required questions, leading to 100% auto-fail scores. With AI-driven coaching and better visibility, auto-fail scores improved by over 90%. Sales quota attainment rose to 103%, and revenue increased by 13%.
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Prolifiq helped A-LIGN improve their strategic account planning. Before Prolifiq, A-LIGN used Google Docs and spreadsheets, which caused problems with consistency and results. The team needed a tool ...to help them capture more revenue and improve attach rates by 20%. Prolifiq's native Salesforce integration made adoption easy and improved reporting. After using Prolifiq, A-LIGN launched their most successful customer campaigns in just 6 business days.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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Spinify helped Absolute improve sales team performance with real-time visibility. The team used live feeds to track progress and update targets from anywhere. Employees felt more motivated to reach g...oals together. Spinify's gamification features made targets fun and boosted team morale. The solution increased engagement and helped Absolute hit their targets.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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Palo Alto Networks had problems with unassigned leads and slow manual processes. Their old lead scoring model left good leads untouched. They used Demandbase to automate lead management and build buy...ing groups. This helped them assign leads faster and target the right people. As a result, they saw a 17% higher closed-won rate, deal sizes grew 2.3 times, and opportunities moved 17 times faster.
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INKY needed to find and reach Managed Service Providers (MSPs) but had trouble getting accurate contact data. They tried other data providers but found the information was often outdated or incomplet...e. INKY used SalesIntel to export and check over 1,000 MSP contacts. They found a 94% email accuracy rate and reliable direct-dial numbers. This helped their sales team connect with prospects faster and improved their outreach.
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Diffbot helped Avast build a Privacy Policy API to analyze privacy policies across the web. Avast needed a way to rate website trustworthiness but lacked scalable privacy policy data. Diffbot used it...s automated web extraction and Knowledge Graph to classify and extract privacy policies and enrich them with firmographic data. The solution shipped in 4 weeks. The Privacy Policy API achieved up to 94.9% precision and 100% recall for non-English sites.
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FlashRev helped Turing AI improve their account-based marketing strategy. Turing AI used FlashRev to find the right prospects and send better emails. Their email open rates increased by 230%, from 20...% to 66%. Email deliverability improved by 8%, reaching 99.7%. Turing AI connected with more partners and worked more efficiently.
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UserGems helped Mimecast track champions who changed jobs. Before UserGems, Mimecast used manual processes and other tools but struggled with data accuracy and automation. UserGems automated tracking..., improved data quality, and created new CRM records. Mimecast generated $18M in new sales pipeline and booked 20 times more meetings than other channels. UserGems became the second highest converting channel for Mimecast.
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RelPro Tech Search helped a mobile technology security company launch a new product with their first outbound marketing campaign. The sales team used RelPro to find companies using specific technolog...ies and target decision-makers. RelPro’s advanced search and list upload features saved time and improved prospecting. The campaign met revenue and new account goals. The sales and business development team now uses RelPro daily to stay updated and connect with the right contacts.
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CaptivateIQ Planning helped Expel, a cybersecurity company, move from manual spreadsheets to a scalable sales territory planning platform. Expel managed 80,000+ accounts and complex routing logic, wh...ich made their old process slow and error-prone. With CaptivateIQ Planning, they rebuilt their territory logic, integrated Salesforce data, and used dashboards for real-time collaboration. The new system cut sales planning time by 75%. Enterprise territories were finalized in 6 hours, and commercial in 2.5 hours. All decisions now happen live in CaptivateIQ dashboards.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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LeadNeuron™ by Rhetorik helped a leading US cloud-based cybersecurity provider find 10x more qualified leads. The customer wanted to reach tech personas in North America and EMEA with the right skill...s and knowledge. Previous suppliers could not deliver accurate contacts at a good cost. LeadNeuron™ used AI and skills-based targeting to deliver better, customized leads. The customer saw a 10x increase in qualified leads.
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CrowdStrike needed to operationalize and scale their value-focused sales approach. They wanted to help customers understand ROI and show value post-sale, especially when in-person selling was difficu...lt. They used Xfactor.io's Value Execution to create customized value analyses and leverage financial details. This led to $189 million in revenue influenced by BVAs and 900+ wins with a BVA.
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ZeroFox, a cybersecurity firm, faced a 30% annual increase in customer service tickets due to growth and acquisitions. They turned to Zendesk Suite to manage this growth with improved technology and ...agent efficiency. With Zendesk, ZeroFox maintained a first reply time under 1 hour and a first resolution time of 3 to 4 hours. The integration of multiple teams and centralized data helped provide seamless customer support, even during high-pressure scenarios like security breaches.
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BenchmarkONE helped InfusionPoints double their managed security services revenue in one year. InfusionPoints used BenchmarkONE to capture website leads, automate follow-up, and track sales. The firm... chose BenchmarkONE for its ease of use and cost-effectiveness. Google Adwords and BenchmarkONE forms worked together to drive and convert traffic. The sales pipeline feature helped measure wins and values. InfusionPoints recommends BenchmarkONE for small businesses needing demand generation.
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ZeroFox, a cybersecurity firm, faced a 30% annual increase in customer service tickets due to growth and acquisitions. They turned to Zendesk Suite to manage this growth with improved technology and ...agent efficiency. With Zendesk, ZeroFox maintained a first reply time under 1 hour and a first resolution time of 3 to 4 hours. The integration of multiple teams and centralized data helped provide seamless customer support, even during high-pressure scenarios like security breaches.
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RingEX helped Gatewatcher UK connect remote workers and control telephony costs. The UK team needed a phone system that made their small division look big. RingEX provided seamless call queues, autom...ated voice prompts, and easy routing. The team connected easily with headquarters in Paris. The implementation was smooth and the support team was helpful. RingEX let the team use multiple devices and work from anywhere.
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GoTo Meeting helped Coalfire's sales team connect with clients and prospects. Coalfire tried a new web conferencing tool, but the sales staff disliked it. They sent up to 15 complaints per week to IT.... The team asked to return to GoTo Meeting. GoTo Meeting is the tool they trust for collaboration.
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6Connex helped SonicWall move their global sales kick-off event online. The virtual event used live webcasts, Q&A sessions, and a resource library. Over 4,000 webinar views and 15,000 content item vi...ews were recorded. Attendees spent an average of 6+ hours at the event. SonicWall saved 80% compared to a physical event.
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RingEX helped Gatewatcher UK connect remote workers and control telephony costs. The UK team needed a phone system that made their small division look big. RingEX provided seamless call queues, autom...ated voice prompts, and easy routing. The team connected easily with headquarters in Paris. The implementation was smooth and the support team was helpful. RingEX let the team use multiple devices and work from anywhere.
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GoTo Meeting helped Coalfire's sales team connect with clients and prospects. Coalfire tried a new web conferencing tool, but the sales staff disliked it. They sent up to 15 complaints per week to IT.... The team asked to return to GoTo Meeting. GoTo Meeting is the tool they trust for collaboration.
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RingEX helped Gatewatcher UK connect remote workers and control telephony costs. The UK team needed a phone system that made their small division look big. RingEX provided seamless call queues, autom...ated voice prompts, and easy routing. The team connected easily with headquarters in Paris. The implementation was smooth and the support team was helpful. RingEX let the team use multiple devices and work from anywhere.
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Goldcast helped Axonius launch a virtual event for 400 people in just 32 days. Axonius needed a platform that would engage CISOs and stand out from typical webinars. Goldcast provided a customizable ...solution that met their needs. The event supported lead conversion and customer engagement during the pandemic. Axonius doubled its marketing team size despite the challenges of 2020.
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Integrate’s demand orchestration software helped Trend Micro connect top-funnel demand programs to Marketo. The marketing team automated lead verification and import, cutting manual processing time a...nd reducing lead follow-up from over a week to instant. They gained a single view to analyze lead sources and content performance. Content syndication became a top driver of pipeline, second only to events. Trend Micro saw a 6x year-over-year increase in sales opportunity influence while using fewer resources.
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6Connex helped SonicWall move their global sales kick-off event online. The virtual event used live webcasts, Q&A sessions, and a resource library. Over 4,000 webinar views and 15,000 content item vi...ews were recorded. Attendees spent an average of 6+ hours at the event. SonicWall saved 80% compared to a physical event.
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Archbee helped FlashStart improve documentation quality. The team now works together better and gets more done. Archbee made it easy to organize and update docs. Everyone can find the latest info fas...t. This led to fewer mistakes and smoother projects. Integrations with other tools keep the process efficient.
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dominKnow | ONE helped a leading software security company boost their NPS score by over 30 points. The company used dominKnow | ONE to speed up content development, cutting timelines from 3-6 months... to just weeks. Users now get consistent information across the board. Collaboration and content authoring output increased. The company saw over 6000 user sessions per month.
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Writer helped SentinelOne cut technical writing QA time by 50%. The team saved over 100 hours each month making documentation from videos. SentinelOne used Writer to keep content consistent and ready... for global users. The platform let them check brand and compliance rules across all documents. Writer worked inside Paligo, their content system, making editing easy. The team liked Writer for its price, quality, and user-friendly design.
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Vanta used Webflow Enterprise to support a major rebrand and improve website flexibility. The company needed a secure, enterprise-grade platform to enable collaboration across teams. With Webflow Ent...erprise and partner agencies, Vanta launched a new site in just 30 days. They saw a 120% increase in web conversions, a 43% rise in non-branded traffic, and achieved 5x faster speed to market. The marketing team can now update the site quickly and safely.
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eTrigue Lead Accelerator helped WatchGuard Technologies run a global channel marketing campaign for their NDR solution. The program gave channel partners real-time lead and company insights, co-brand...ed emails, webinars, and sales tools. Partners could add custom videos, webinars, and social media promotion. The campaign exceeded marketing qualified lead goals and improved sales follow-up. WatchGuard expanded the program to more partners and messaging options.
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ExtraHop faced challenges managing direct mail efforts manually, losing important pipeline influence data. They partnered with Sendoso to automate and personalize their campaigns. This integration al...lowed them to track direct mail efforts and boost account engagement. As a result, ExtraHop achieved a 57X return on pipeline and increased meetings and account engagement. The use of creative gifts like Nespresso machines and night-vision goggles helped them connect with key decision-makers.
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Higher Logic Vanilla helped F-Secure move their community platform after their old vendor stopped updates and support. F-Secure migrated nine years of data in just a few weeks. The new platform led t...o a 20% increase in call deflection savings. 47% of customers now intend to purchase, showing the community's impact on revenue. F-Secure praised the platform's security and support.
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Alyce helped Webroot boost marketing campaign engagement by 50%. Webroot used Alyce to add gifting options to email campaigns, making it easier to engage prospects. The platform was easy for the team... to use and led to a 12% meeting rate from personal gifting. Webroot also saw a 73% rate of people viewing a gift and then booking a meeting. The marketing team passed their highest number of qualified leads to sales after using Alyce.
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Ecosystems’ Revenus OS helped McAfee show clear value to customers. McAfee used the platform to understand customer needs and let customers control their value story. This approach led to a $3.6 mill...ion deal and helped McAfee beat a top competitor. The platform made it easier for McAfee to prove value and win new business.
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Navattic helps Axonius make buying easier with interactive demos. Axonius uses Navattic to show their product to customers. The solution lets buyers see the product in action. This helps customers un...derstand the value quickly. The page highlights Axonius as a cybersecurity company using Navattic's demo platform.
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Demostack helped Hunters cut their sales cycle by 50%. Hunters used Demostack Sandboxes to replace resource-heavy POC environments. This change saved money on FinOps costs and let presales teams mana...ge demos without R&D help. Sales engineers now focus on demos instead of setup. Partners get a secure, predictable demo environment. Sandbox analytics help Hunters prioritize prospects better.
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Enablix CX helped a leading managed security provider solve the problem of scattered customer content. The company used Enablix-powered customer portals to create a single destination for all custome...r-facing material. This made it easier for customers to find and engage with content. The solution allowed the team to organize content, segment users, and embed the portal within their application. As a result, customer engagement increased and CSMs saved time while planning for account growth.
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Vendavo helped Corning Optical Communications upgrade their pricing optimization. Corning had over 200,000 SKUs and an outdated analytics system. Vendavo's platform and professional services enabled ...fast data access and better pricing decisions. Corning's teams gained visibility into pricing and margin patterns. In the first year, they saw $10 million in positive financial impact. IT costs dropped and reliability improved.
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DealHub CPQ helped Cofense achieve 100% compliance with discounting and legal policies. Automated approval workflows and locked templates stopped pricing errors and revenue leakage. Guided selling cu...t contract admin workload by 40%. Training and feedback made DealHub the easiest CPQ tool for reps. Cofense now quotes faster and with more accuracy, improving sales operations and compliance.
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Vistaar’s price management solution helped a global manufacturer of networking and communications products improve pricing strategies. The company used Vistaar to manage pricing, review and approval ...processes, and follow governance policies. The solution enabled the company to bundle, configure, and promote products more aggressively. It also helped control sales processes. The company achieved both top and bottom-line growth without major business disruption.
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Higher Logic Vanilla helped F-Secure move their community platform after their old vendor stopped updates and support. F-Secure migrated nine years of data in just a few weeks. The new platform led t...o a 20% increase in call deflection savings. 47% of customers now intend to purchase, showing the community's impact on revenue. F-Secure praised the platform's security and support.
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Higher Logic Vanilla helped F-Secure move their community platform after their old vendor stopped updates and support. F-Secure migrated nine years of data in just a few weeks. The new platform led t...o a 20% increase in call deflection savings. 47% of customers now intend to purchase, showing the community's impact on revenue. F-Secure praised the platform's security and support.
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Bettermode helped Protegrity build a global community for security experts and developers. Protegrity used Bettermode's Design Studio, Spaces, SSO, Salesforce integration, and analytics. The goal was... to bridge the cybersecurity skills gap and empower developers as security leaders. The Shift Left Community is active 24/7 and supports customers worldwide. Protegrity saw improved engagement and knowledge sharing among its customers.
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Set 2 Close overhauled Airlock Digital's HubSpot system. Airlock Digital had manual sales processes and no integration with key financial software. Set 2 Close automated lead assignment, renewals, an...d reporting, and integrated Maxio for finance. Sales rep efficiency rose by 20%. Annual recurring revenue increased by 30% in 8 months. CRM adoption improved from 64% to 95%.
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Leadium helped Xage Security grow its sales pipeline by 30% and increase industrial CTO leads by 40%. Xage Security, a cybersecurity firm, struggled to reach decision-makers in regulated industries l...ike oil & gas and utilities. Leadium created a custom SDR program with targeted outbound messaging for C-suite and IT leaders. This approach generated high-quality leads and improved sales development. Xage Security saw faster market expansion and better sales results.
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Opentracker helped Trend Micro connect marketing activities to revenue. Trend Micro used multiple data sources like Navision, Salesforce, Marketo, Google Analytics, and Adwords. They needed a solutio...n that fit their complex database and budget. Opentracker's pricing model and integration made reporting easy and automated. Now, Trend Micro links revenue to company activity and improves marketing results.
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Digital Remedy used incrementality analysis for a leading cybersecurity company. The company wanted to prove the impact of their media campaigns and target senior IT decision-makers. Digital Remedy c...ompared conversion rates between exposed and holdout groups to measure campaign effectiveness. The campaign used premium inventory, including live sports on OTT/CTV, and display retargeting. The result was a 586% incremental lift in all page visits, with users 6.9 times more likely to visit the site after media exposure.
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Datameer helped Sophos improve its security analytics. Sophos faced challenges with growing data volumes and slow, costly SQL-based tools. Datameer provided a scalable analytics platform with an Exce...l-like interface and easy data integration. Sophos analysts now analyze billions of rows per day and 2-3 TB per month. They detect malware faster and gain better insights without filtering or aggregating data. Datameer supports multiple use cases for malware research and threat detection.
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HockeyStack helped Anvilogic move from fragmented ABM and manual reporting to a data-driven go-to-market strategy. The team replaced hours of manual reporting with instant, unified account journey vi...ews. AI workflows now detect in-market behavior and automate sales alerts in Slack and HubSpot. Product marketing tracks real-time impact of launches on pipeline and revenue. Sales acts on enriched signals instead of searching dashboards. Reporting time dropped from hours to seconds.
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Stratus IP used Koncert, an AI-driven sales dialer platform, to solve problems with reaching the right prospects. They used Koncert's parallel dialing, reporting, and Outreach integration. This led t...o more conversations and better sales results. Company MRR grew over 60%. SDR quota increased by 67%. Sales goals rose by 52%. The team saved time and got strong support from Koncert.
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Apollo helped Cyera fix a messy sales process. The team used Apollo to organize nearly 500 unorganized sequences. They saved 4 hours a day and cut manual work by 50%. Cyera booked 75% more meetings a...nd doubled their sales conversations. The new system made it easy to see what worked and improved meeting quality.
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Outreach helps Avanan's renewals team reach the right people and deliver the right message. The platform supports customer success teams with workflows and insights to improve account health and rete...ntion. Avanan uses Outreach to align sales and customer success efforts. This leads to better engagement and more effective renewal and expansion strategies.
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Vidyard helped Sophos increase its video viewership by over 225%. Sophos used Vidyard to create a central hub for expert video content. The platform made it easy to add a custom search engine and gat...her analytics. Sophos improved content creation by finding content gaps. Customers now find and review content more easily.
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KPOINT's deep video search platform helped an IT security company. Buyers struggled to find the right content in a large video library. The solution used a low-code SDK for seamless video search on t...he website. Users could quickly find what they needed. As a result, average session duration increased by 5-7 minutes for users using deep search.
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Cincopa helped ICM manage and analyze its video content. ICM needed a single platform to showcase, control access, and track video engagement. Cincopa set up a 3-tier video portal with branded access... and advanced analytics. ICM increased leads by 200% and upsales by 15%. The platform improved collaboration and provided deep insights into viewer behavior.
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PathFactory helped Palo Alto Networks deliver personalized content at scale. The marketing team replaced gated landing pages with bingeable content playlists and automated recommendations. They integ...rated Demandbase to target buyers by funnel stage and product interest. Results included a 137% increase in form captures, 163% more new visitors, 92% more new accounts, and a 130% rise in engaged sessions. The solution improved customer experience and shortened sales cycles.
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Uberflip helped Fortinet launch and grow their ABM program. Fortinet moved from generic to personalized programs. They beat conversion benchmarks by 15 times without extra resources. Hillary Lupo use...d Uberflip to rethink existing resources and build a strong ABM strategy. Fortinet saw a 5.4x increase in pageviews using Site Engager. The tool let them show third party reports on their homepage without distracting visitors.
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nDash helped Gradient Cyber, a cybersecurity company, solve content creation challenges for a small marketing team. Gradient Cyber used nDash to find expert writers who understood cybersecurity. nDas...h delivered over 25 content pieces each month, including case studies, blog posts, and social media. The solution let Gradient Cyber scale content without extra management work. The team trusted nDash to meet deadlines and match their brand voice.
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Webroot uses Webbula to improve data quality and build trust with clients. Webbula helps Webroot with data hygiene and cleansing, leading to better-quality trials and higher-quality data. This enhanc...es customer engagement and success in the inbox. Inaccurate data wastes 27.3% of a sales rep's time, equating to 546 hours per year per full-time sales rep.
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OpenMoves used HubSpot and PPC platforms to help Corero Network Security grow international B2B lead generation. Corero faced challenges with a messy DDoS search landscape, long sales cycles, and hig...h media costs. OpenMoves integrated HubSpot CRM, optimized PPC campaigns, and expanded into four global markets. Corero saw 50% year-over-year growth in media scale and 60% growth in PPC conversions. The partnership improved lead quality and campaign efficiency.
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Rocketseed Campaign helped Performanta create branded, centrally managed email signatures. The solution let them run targeted email banner campaigns and track results with analytics. Performanta used... Rocketseed to update all employee signatures instantly and run monthly campaigns. They sent 72,000 branded emails each month to 3,600 unique recipients. Performanta praised Rocketseed for strong security and excellent support.
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Digimind helped Wapack Labs improve cyber security. Wapack Labs used Digimind to spot cyber attacks, terrorist threats, and fraud. They used it for a project to find threats against Rio 2016 Olympics... sponsors. Digimind gave them social intelligence to protect their clients. This made their cyber intelligence work stronger.
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OpenMoves used HubSpot and PPC platforms to help Corero Network Security grow international B2B lead generation. Corero faced challenges with a messy DDoS search landscape, long sales cycles, and hig...h media costs. OpenMoves integrated HubSpot CRM, optimized PPC campaigns, and expanded into four global markets. Corero saw 50% year-over-year growth in media scale and 60% growth in PPC conversions. The partnership improved lead quality and campaign efficiency.
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Agorapulse helped Kaspersky improve its social media management. Kaspersky's global team struggled with time-consuming manual reporting and data integration. Before Agorapulse, reporting took up to 8...4 work hours each month. Agorapulse streamlined reporting and team coordination. The solution met Kaspersky's strict security needs and supported their large, distributed team.
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Kiflo Partner Management Platform helped Judy Security manage its fast-growing MSP partner program. Judy Security needed a better way to give partners access to resources and track deal registrations.... Kiflo provided a central system for deal registration, resource sharing, and partner engagement. The platform synced with HubSpot and improved efficiency. Judy Security now has a strong foundation for its partner program and plans to use more Kiflo features as it grows.
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WorkSpan Co-Sell App for AWS helped Deepwatch speed up sales and cut manual work. Deepwatch used WorkSpan to connect Salesforce and AWS ACE, making lead sharing and deal tracking easy. The platform r...educed average sales cycles by 30 days. Manual effort to share leads with cloud partners dropped by 98%. Deal volume with cloud partners doubled. Deepwatch scaled its AWS partnership faster and managed more opportunities with less effort.
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Channeltivity helped Security Innovation grow its partner program by 600% in three years. The company used Channeltivity as a partner portal to manage channels and support partners. Security Innovati...on found the platform easy to use and full of useful features. Partners gave positive feedback about the portal. Channeltivity made channel management more efficient and helped build strong partner relationships.
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Sociabble helped Nuspire build an employee advocacy strategy in the cyber security industry. Nuspire needed to boost brand awareness while maintaining client confidentiality. The company used Sociabb...le to turn employees into brand ambassadors. This approach increased positive online visibility in a sensitive sector. Nuspire's leaders shared their experience on the "Masters of Comms" podcast.
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GaggleAMP helped Contrast Security boost social media engagement. The company wanted to grow brand reach and employee advocacy. They chose GaggleAMP for its easy setup and strong support. Employees s...hared over 100 LinkedIn posts in the first month. In nine months, they saw 10,000 social interactions and 3,000 clicks. Employee advocacy led to 13,000 new LinkedIn connections.
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Rocket.Chat helped onShore Security solve problems with data loss and chat history. The company needed a secure, open-source, on-premise messaging platform. Rocket.Chat provided full message history ...and strong security. After switching, onShore moved all daily communications to Rocket.Chat. The team now has a secure, reliable way to collaborate and manage projects.
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Tidio's Lyro AI replaced Secureframe's old chatbot. The old bot resolved only 2-3% of customer issues. Lyro AI increased the resolution rate to 53%. Secureframe used Lyro AI to handle complex complia...nce questions. The new system freed up agents for more technical work. Secureframe saw faster onboarding and better support for their technical platform.
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Egen helped a global cybersecurity company rebuild its Snowflake Data Cloud and consolidate over 40 marketing dashboards into one Tableau dashboard. The new dashboard gives the marketing team a singl...e source of truth for key metrics. This improved efficiency and allowed deeper analysis of marketing strategy. The team now uses the dashboard daily to make better marketing decisions. The dashboard also supports pipeline generation measurement and advanced data science techniques for growth.
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CSOne helped 株式会社 タクト・マシン・サービス upgrade their onsite ICT/OA equipment management system in just 4 months. Before CSOne, slow servers and scattered information caused delays and mistakes. With CSOne, t...hey now manage all onsite work, parts, and schedules in one system. Staff can change system settings without coding or outside help. Schedule management is much faster and easier. The company saw big gains in productivity and service quality.
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Journy.io helped Aikido Security connect customer data with product adoption data. Sales and customer success teams now get the right data in their tools, like Hubspot and Slack. Journy.io made setup... easy with Segment integration and ready-made reports. Aikido can now monitor customer health scores and act fast. The team saves time and does not need extra development resources. They can see when customers sign up and what they do in the product.
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Openprise helped Okta automate data quality and sales operations. Okta used Openprise to merge 300,000 duplicate records and cut manual lead-loading from 48 hours to under 10 minutes. The team increa...sed speed-to-lead and boosted productivity by automating deduplication and list loading. Sales territory realignment now takes a weekend instead of two weeks. Okta continues to expand automation with Openprise for complex data projects.
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NetExam LMS helped Trellix improve its customer training program. Trellix needed to move from live to digital training during the pandemic. NetExam allowed Trellix to offer virtual instructor-led tra...ining and flexible credit-based course purchases. This led to over 90% customer training satisfaction. Trellix also saw higher customer retention, better Net Promoter Scores, and lower support costs.
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Gainsight CS helped Menlo Security automate customer success programs. Menlo Security wanted to improve Net Promoter Score and health scoring. They used Gainsight CS to make their customer success ma...nagers more efficient. Automation made it easier to manage customer relationships. Menlo Security optimized their customer success with Gainsight CS.
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Netskope, a global cybersecurity leader, aimed to boost growth via AWS Marketplace. They partnered with Tackle to leverage its expertise in optimizing business growth on AWS. As a result, Netskope do...ubled its growth in Q3 2022 on AWS Marketplace. The collaboration improved seller workflow and increased sales team confidence, reducing sales friction.
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Fluid Topics helped Napatech create a unified content hub for technical and marketing content. Napatech faced challenges with complex documentation and poor search in their old WebHelp system. They n...eeded better visibility and value for users. With Fluid Topics, they improved content delivery and user experience. The new platform supports both technical and marketing teams.
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Holistics helped DNSFilter move from manual spreadsheets to automated analytics. Before, it took four people six months to create a security report. Now, they publish reports every quarter with littl...e spreadsheet use. Holistics dashboards let the team see trends and build reports fast. DNSFilter achieved 95% monthly active usage of Holistics across the company.
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yFiles helped Langner, Inc. improve OT-BASE, their software for industrial asset management. Langner needed to visualize complex networks and make interactive diagrams for power plants and factories.... yFiles let them create clear, CAD-like network diagrams and export to Visio. The SDK was easy to integrate and offered many features. Users found the new diagrams familiar and easy to use, helping protect critical infrastructure from cyber threats.
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Formstack Documents for Salesforce helped Enea AdaptiveMobile Security automate price quote and proposal creation. Before, staff spent 30-45 minutes on each document, copying data from Salesforce int...o Word and Excel. The new solution pulls data directly from Salesforce and generates documents automatically when a lead changes status. Now, documents are ready in 2-3 minutes. The company saved hundreds of staff hours and reduced errors in their workflow.
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Formstack Documents for Salesforce helped Enea AdaptiveMobile Security automate price quote and proposal creation. Before, staff spent 30-45 minutes on each document, copying data from Salesforce int...o Word and Excel. The new solution pulls data directly from Salesforce and generates documents automatically when a lead changes status. Now, documents are ready in 2-3 minutes. The company saved hundreds of staff hours and reduced errors in their workflow.
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Gong helped Rapid7 improve win rates and sales productivity. Rapid7 wanted to better understand customer needs but struggled with scattered feedback and anecdotal data. After using Gong, they saw hig...her BDR/SDR productivity, more qualified pipeline, and an increase in overall win rates. The company achieved a 99% global adoption rate for Gong. Sales and development teams quickly embraced the platform, leading to better coaching and more efficient selling.
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Modjo helped Tenacy double its sales conversion rate. Before Modjo, Tenacy relied on intuition for sales strategy. With Modjo, the sales team accessed all customer interactions and improved performan...ce. Onboarding time for new salespeople dropped from four weeks to one week. Teams across sales, pre-sales, customer success, and product now use Modjo for better communication and insights.
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Kiteworks helps Mandiant share sensitive files securely across the company. Mandiant needed a single, secure way to send and store important data. They chose Kiteworks for its strong security, easy u...se, and good support. Many teams at Mandiant use Kiteworks, including finance, legal, sales, and customer support. The platform is reliable and works smoothly, making it a key tool for daily business.
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AMATAS needed a way to keep sensitive data safe and work securely with others. They wanted strong encryption, strict security standards, and control over who could access data. They chose Tresorit fo...r its secure data rooms and EU-based data storage. After using Tresorit, AMATAS doubled its users from 50 to 100 and unified its data management tools. Employees now store and share important files safely and easily.
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Walnut helped ColorTokens cut demo creation time from a month to a few hours. Before Walnut, ColorTokens used videos that took too long to make and did not engage buyers. With Walnut, they deliver de...mos ten times faster and give buyers interactive experiences. Time to value for customers is now two to three times faster. Customers say they quickly understand the product's value. The team also uses Walnut for champion enablement, release notes, and support walkthroughs.
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Gainsight CS helped Menlo Security automate customer success programs. Menlo Security wanted to improve Net Promoter Score and health scoring. They used Gainsight CS to make their customer success ma...nagers more efficient. Automation made it easier to manage customer relationships. Menlo Security optimized their customer success with Gainsight CS.
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RingEX helped Gatewatcher UK connect remote workers and control telephony costs. The UK team needed a phone system that made their small division look big. RingEX provided seamless call queues, autom...ated voice prompts, and easy routing. The team connected easily with headquarters in Paris. The implementation was smooth and the support team was helpful. RingEX let the team use multiple devices and work from anywhere.
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Actsoft helped a security systems and communications company improve employee accountability. The company had many technicians using paper timesheets, which caused errors and delays. Actsoft's GPS Tr...acking and Mobile Timekeeping tools gave real-time fleet visibility and removed paper payroll. The company saw better response times, lower fuel costs, and higher productivity. Payroll management became easier for both field and office staff.
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Stackfield helped Myra Security improve marketing project management. Before Stackfield, teams used many tools and information was scattered. Stackfield's secure, GDPR-compliant platform fit Myra's h...igh security needs. The marketing team used Stackfield for task management, document collaboration, and meetings. Projects now move faster, with clear responsibilities and better tracking. Team members get involved earlier, and communication is more organized.
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Storydoc helped Cyolo speed up content production. Cyolo needed interactive case studies for sales and marketing but had limited resources. Storydoc let them create engaging, professional content wit...hout hiring designers. The team moved from static PDFs to interactive formats, cutting delivery time from weeks to hours. Cyolo also used Storydoc for digital event collateral, improving lead capture and analytics.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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WorkRamp Employee Learning Cloud helped Cobalt improve sales team readiness. Cobalt needed a better way to onboard and train go-to-market teams. Before WorkRamp, training was manual and hard to scale.... With WorkRamp, Cobalt launched sales onboarding and ongoing training, including product updates and skills sessions. The enablement program expanded to account executives and customer success managers. Cobalt used certifications, interactive content, and AI Assist to make training flexible and engaging.
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Delighted's NPS solution helped Cynet boost customer feedback. Cynet needed a simple way to collect feedback with little developer effort. Delighted web surveys were easy to set up and worked with Sa...lesforce. Before Delighted, Cynet had low response rates from email surveys. After using Delighted, they saw six times more responses in just 10 days. NPS became a key metric for company meetings and business goals.
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Barracuda Networks needed a new site search after Google site search was discontinued. They wanted a solution that was as good or better, multilingual, and matched their website design. AddSearch hel...ped them set up the new search quickly. The team found and fixed website issues during the process. Barracuda Networks saw a big improvement in user experience and needed little support after setup.
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Xactly Incent and Commission Expense Accounting helped KnowBe4 automate and streamline sales incentive and commission accounting. KnowBe4 faced slow, error-prone manual processes and complex commissi...on rules. Xactly's solution reduced payroll close processing time by 40%. Discrepancies in commission accruals and payouts dropped by up to 80%. The system improved audit readiness and gave better visibility for IPO protocols.
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Bob helps AlgoSec manage HR for a global, hybrid workforce. AlgoSec uses Bob’s surveys to measure employee engagement and satisfaction. Survey feedback led to a new hybrid work model and a learning p...rogram. Bob’s onboarding workflows help preboard new hires. People analytics give AlgoSec real-time data and reports. HR now supports growth with better data and employee experience.
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NoFraud helped Hak5 reduce fraud and chargebacks in their online store. Hak5 struggled with manual fraud reviews and false declines, which hurt sales and customer experience. Their first automated so...lution, Signifyd, caused low approval rates and customer frustration. Switching to NoFraud provided a fully automated system with merchant control and responsive support. Hak5 saw a 55% drop in chargebacks, a 40% decrease in decline rate, and integrated NoFraud in just 1 hour.
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Bright Pattern helped Sysnet deliver PCI compliant solutions to financial institutions. Sysnet needed a reliable, cloud-based contact center platform with 100% uptime and easy agent training. Bright ...Pattern enabled a seamless migration, improved uptime, and reduced onboarding time. Sysnet now plans to expand to an omnichannel experience with Bright Pattern. The solution provided fast deployment, seamless integration, and strong support.
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Perform [cb] Outcome Engine helped a global cybersecurity company grow its user base. The company wanted to increase subscriptions and keep a 95% auto-renewal rate. Outcome Engine used AI to find new... high-performing traffic channels. They added push, display, native, and social placements. In five months, subscriptions grew by 1,350%. The company kept its 95% auto-renewal rate. The client expanded their budget after seeing strong results.
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WeSuite’s QuoteAnywhere helped Get-Security, a small security integrator, quote complex projects faster and more accurately. The software made it easy to update pricing, present multiple options, and... include recurring revenue in quotes. The Site Survey tool let them design systems for remote clients and share detailed plans with subcontractors. Within six months, Get-Security saw a 30% increase in project size. The company also improved transparency and customer loyalty by clearly showing costs and services.
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Gainsight CS helped Menlo Security automate customer success programs. Menlo Security wanted to improve Net Promoter Score and health scoring. They used Gainsight CS to make their customer success ma...nagers more efficient. Automation made it easier to manage customer relationships. Menlo Security optimized their customer success with Gainsight CS.
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RingEX helped Gatewatcher UK connect remote workers and control telephony costs. The UK team needed a phone system that made their small division look big. RingEX provided seamless call queues, autom...ated voice prompts, and easy routing. The team connected easily with headquarters in Paris. The implementation was smooth and the support team was helpful. RingEX let the team use multiple devices and work from anywhere.
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Markopolo.ai helped Data Connectors improve their social media ad campaigns. Data Connectors struggled with low engagement and sales from Facebook and LinkedIn ads. Markopolo.ai used its AI platform,... MarkTag server-side pixel, and HubSpot integration to create targeted custom audiences. Facebook ad clickthrough rates rose from under 1% to about 3%, and link clicks increased by 300%. LinkedIn engagement jumped from 0% to 45%. Data Connectors saw higher ticket sales and revenue for their cybersecurity conferences.
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SentinelOne used Reachdesk to improve their direct mail and gifting campaigns. Before Reachdesk, their gifting was not creative or targeted. With Reachdesk, they ran creative campaigns using personal...ized gifts and integrated with Marketo and Salesforce. They generated $1.1 million in pipeline, achieved a 38.7X ROI, a 44% redemption rate, and influenced $1.9 million in potential revenue. The team praised Reachdesk for its wide gift options and strong customer support.
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Prolifiq helped A-LIGN improve their strategic account planning. Before Prolifiq, A-LIGN used Google Docs and spreadsheets, which caused problems with consistency and results. The team needed a tool ...to help them capture more revenue and improve attach rates by 20%. Prolifiq's native Salesforce integration made adoption easy and improved reporting. After using Prolifiq, A-LIGN launched their most successful customer campaigns in just 6 business days.
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StackAdapt helped SentinelOne reach IT decision-makers and drive website form fills. SentinelOne used ABM Targeting, Page Context AI, and Creative Studio to create engaging ads. They achieved a cost ...per acquisition of $72.56, beating their $80 goal. Conversions grew by 668% year-over-year. Average time on site increased by 105%. Creative Studio assets lifted CTR by 130%.
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RollWorks helped Obsidian Security shift to account-based marketing (ABM) for faster deal velocity. The team targeted companies using multiple SaaS apps, focusing on Workday security. They used RollW...orks to identify key decision makers and refine their ideal customer profile. Obsidian Security closed millions in revenue in 7 months. They saw more six-figure ARR deals close within 90 days and 90% of target accounts showed intent.
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Bombora Company Surge helped a premier cybersecurity organization boost booked meetings by 33%. The company shifted budget from SEM and content syndication to targeting high-value prospects using Int...ent data. This led to a 15x industry benchmark for meeting conversion rate and a 2.8x benchmark for display ad click-through. BDR email open rates rose by 122%. The solution improved pipeline and revenue growth.
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Gainsight CS helped Menlo Security automate customer success programs. Menlo Security wanted to improve Net Promoter Score and health scoring. They used Gainsight CS to make their customer success ma...nagers more efficient. Automation made it easier to manage customer relationships. Menlo Security optimized their customer success with Gainsight CS.
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Aerofiler helped Sophos manage and analyze contract data. Sophos needed to review and extract data from thousands of contracts for audits, M&A, and regulatory events. Aerofiler let them upload over 1...0,000 documents in a day, automate metadata extraction, and run fast keyword searches. The legal team saved days of manual work and improved how they serve internal clients. Aerofiler made contract review faster and easier for Sophos.
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Fortinet Training Institute used Paddle Billing to launch a self-serve payment flow for its cyber security training courses. The team needed a simple checkout for individuals, moving away from comple...x purchase orders and resellers. Paddle provided a seamless, customizable checkout and handled global sales tax compliance. Fortinet now offers courses to customers in over 90 countries and added 26 new courses. The solution supports their goal to train one million people in five years.
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MongoDB helps CrowdSec use all their data in one place. This lets them power AI algorithms and improve their cyber threat intelligence (CTI) offerings. CrowdSec says MongoDB is easy to use and reliab...le. They are happy with how it works for their operations. MongoDB supports CrowdSec's business growth.
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DealRoom helped Infoblox move from five separate tools to one central M&A platform. The team saved up to 50% of admin time by centralizing pipeline and deal management. Leadership gained better visib...ility and team efficiency improved. DealRoom made it easy for all deal team members to handle Q&A in one place. Infoblox reduced manual errors and increased confidence in their deal data.
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Proofpoint improved their partner experience with Impartner. They are a leader in cybersecurity. The case study shows how they transformed their partner experience.