AdOperator used MobPlus mobile subscription offers in Africa to achieve a 100% ROI in just four days. The team tested... landing pages in English and French, finding the direct link performed best. They optimized campaigns by blacklisting low-performing sources and increasing bids. Fast support from MobPlus helped them scale quickly. The partnership led to higher conversion rates and increased campaign limits.
Choozle helped Watauga Group achieve a 175% higher return on ad spend compared to other vendors. Watauga used Choozle's programmatic... bidding and third-party data to run a digital display campaign. The Choozle team managed the campaign while teaching Watauga about RTB strategies. Watauga gained full platform access and learned to optimize campaigns. The campaign delivered a $22.16 ROAS and a 104% lower eCPM. Watauga now uses Choozle in-house for better control and transparency.
White Spider Media
- Marketing And Advertising
- Small
London, UK
StackAdapt helped White Spider Media reach 1. 3 million users for a B2B gaming developer campaign. The agency used native...and display channels with ABM targeting and browsing audiences. This digital strategy increased cross-channel CTR by 24%. Average time on site rose to 42 seconds, a 40% increase. White Spider Media now uses this approach for future campaigns to reach key decision makers.
GeoEdge helped ReklamStore boost its AdOps efficiency by over 1,400%. ReklamStore used GeoEdge to manage ad operations faster. This led... to a rapid increase in ReklamStore's customer base. The case highlights how ad tech tools can drive growth for marketing platforms. ReklamStore improved its workflow and scaled up quickly.
Demand Side Platform in Action in Other Industries
VIZ Media
- Media & Entertainment
- Medium
San Francisco, USA
Emplifi helped VIZ Media launch a "Fan Zone" gallery for user-generated content. Fans uploaded photos of manga collections and cosplay,... boosting engagement. The gallery achieved a 27.55% engagement rate. VIZ Media collected 50,000 pieces of UGC in eight months. Emplifi streamlined content approval and reduced staff workload. The platform made it easy to showcase community content online.
Omio used Edge 226 to boost user acquisition with in-app campaigns across 18 countries. The campaign started in Italy and... expanded globally after strong results. Omio gained over 2,300 new customers in one month. The combined customer acquisition cost was 12% below target. Creative testing and real-time adjustments helped improve conversion rates and budget allocation. High-efficiency markets like France and Spain saw the best results.
Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
The Latest Demand Side Platform Deployments delivering value in Internet
Zopim
- Internet
- Small
Singapore, Singapore
Cloudflare helped Zopim, a live chat platform, speed up its widget load time by over 50%. Zopim’s global customers needed... fast website performance, but server locations in the US caused delays. Cloudflare’s CDN cached static images and cut server requests by half. Zopim saved thousands of dollars each month on bandwidth. Setup was simple and supported rapid user growth.
Infolinks helped HellBound Bloggers (HBB) grow their blog income. HBB joined the Infolinks Publishers Referral Program and saw positive results... in a few months. The founder, Pradeep Kumar, recommends Infolinks for bloggers seeking extra revenue. He highlights the program's value for sites with good traffic. HBB values Infolinks as a reliable monetization tool for online publishers.
The Latest Demand Side Platform Deployments delivering value in Consumer Goods
Shaklee
- Consumer Goods
- Large
Pleasanton, USA
Shaklee used elfo's SMS API to send order confirmations and OTPs to customers. They wanted to improve customer engagement and... retention with secure, timely notifications. Shaklee integrated elfo's messaging platform for two-factor authentication and real-time updates. The company now sends 80,000 SMS messages each month. They achieved a 95% SMS delivery rate with elfo's solution.
Displayce helped Eau Thermale Avène run a data-driven DOOH campaign in France. The campaign used UV-based triggers to show ads... only when the UV index was above 3. Avène targeted women aged 25 to 54 near key retail locations. The campaign delivered 6.4 million impressions. Brand awareness increased by 16 points and purchase consideration rose by 61 points.
Recent adoption and success with Demand Side Platform software in Apparel And Fashion
An athletic apparel brand
- Apparel & Fashion
Basis Technologies helped an athletic apparel brand boost sales by expanding digital media reach. The brand moved from only social... ads to a mix of programmatic, paid social, and paid search. This always-on approach grew their audience and increased e-commerce sales. The campaign delivered 51.4 million impressions and $5.3 million in revenue. The return on ad spend reached $10.60 for each dollar spent.
The Latest Demand Side Platform Deployments delivering value in Entertainment
Sky Sports
- Entertainment
- Large
London, UK
Sky Sports worked with Azerion to boost engagement for their campaign 'Everything to Play For. ' The case highlights how...Sky Sports used digital advertising solutions. The goal was to reach more viewers and increase campaign impact. Azerion's platform helped Sky Sports connect with their audience. The results show improved engagement and campaign performance.
Driving ROI and results: Understanding the Impact of Demand Side Platform in Hospitality
Ислочь-парк
- Hospitality
- Small
Минск, Belarus
NT Technology helped Ислочь-парк, a wellness resort in Belarus, boost bookings and lower costs. The campaign used banners, native ads,... and search ads over two months. Website visits grew by 12,000. The team achieved over 100 bookings for rooms and services. Cost per order dropped by 69.5%. ROAS reached 1247.1% in the second campaign phase.
The Demand Side Platform Blueprint for Better Selection Decisions in Automotive
Voyah
- Automotive
- Large
Wuhan, China
Voyah used Readpeak to launch in Norway's electric vehicle market. They faced low brand awareness and needed to drive engagement... fast. With Dentsu X Norway, they ran native ads focused on education and social proof. The campaign delivered 29,000 visitors and 1097 hours of brand exposure. Readpeak outperformed other channels with 50% lower cost per engagement and higher scroll depth. Sales increased in December, helping Voyah meet its business goals.
The Latest Demand Side Platform Deployments delivering value in Retail
Fossil
- Retail
Vizury helped Fossil connect online and offline shopping for their customers. Shoppers could check store inventory online and reserve products... through WhatsApp. This made it easy for customers to try and buy in stores. Fossil saw a 34% growth in repeat purchase rate, 87% of online leads converted to store sales, and achieved 23x ROI. The solution increased store visits and sales across India.
The Demand Side Platform Blueprint for Better Selection Decisions in Media Production
Valnet
- Media Production
- Medium
Montreal, Canada
Mile’s Prebid Server helped Valnet boost AMP page ad revenue by 10. 26% in one month. Valnet, a digital media...company, struggled with low eCPMs due to AMP’s strict limits. Mile’s server-side auction let more SSPs bid, increasing competition and CPMs. Optimized callouts and better user data improved ad viewability and addressability. Valnet saw a 22.7% overall CPM increase and a more sustainable ad experience.
The Demand Side Platform Blueprint for Better Selection Decisions in Telecommunications
Vodafone Germany
- Telecommunications
- Very Large
Adform’s Carbon Reduction feature, powered by Scope3, helped Vodafone Germany cut its digital advertising carbon footprint. The team used domain... optimizations and removed 30% of the highest emitting domains. This process ran in four cycles during the campaign. Vodafone Germany also saw a reduction in cost per acquisition. The solution provided clear reporting on CO2 emissions per thousand impressions.
Recent adoption and success with Demand Side Platform software in Consumer Services
Fetch
- Consumer Services
- Large
Madison, USA
Jampp helped Fetch increase onboarding completions by 180%. Fetch wanted to attract high-quality users and keep them engaged in their... app. Jampp used user acquisition and SKAN to reach the right audience. They ran creative A/B tests and optimized campaigns for better results. Fetch saw strong growth in new user signups and engagement.
