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The Demand Side Platform Blueprint for Better Selection Decisions in Marketing And Advertising

 

AdOperator - Marketing And Advertising - Small

Affiliate campaign optimization for mobile offers Affiliate marketing Mobile advertising

AdOperator used MobPlus mobile subscription offers in Africa to achieve a 100% ROI in just four days. The team tested... landing pages in English and French, finding the direct link performed best. They optimized campaigns by blacklisting low-performing sources and increasing bids. Fast support from MobPlus helped them scale quickly. The partnership led to higher conversion rates and increased campaign limits.

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Maktagg - Marketing And Advertising - Small

StackAdapt helped Maktagg boost Viceroy's sales by 30% using a multi-channel programmatic campaign. Maktagg used premium ad inventory, creative studio... services, and retargeting to reach high-intent audiences. The campaign delivered over 5.4 million impressions and improved customer retention by 22%. Maktagg achieved over 100% ROAS and saved hours each week on campaign setup. StackAdapt's platform enabled Maktagg to engage new and loyal customers effectively.

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Driving ROI and results: Understanding the Impact of Demand Side Platform in Entertainment

 

FloSports - Entertainment - Medium

Austin, USA
Ad floor price optimization Ad impression volume increase Ad monetization Audience engagement

Mile’s AI Dynamic Flooring helped FloSports boost ad revenue by 15. 53% RPM and 5.51% CPM. FloSports used Mile’s platform...to set real-time floor prices and increase ad impressions during peak sports events. The AI model learned from auction data and adjusted prices to capture higher bids. Smart Ad Refresh added millions of ad requests daily without hurting user experience. FloSports saw more revenue and better fill rates across all demand channels.

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BIGO LIVE - Entertainment

Jampp helped BIGO LIVE grow its user base with programmatic user acquisition. BIGO LIVE wanted to reach more users while... keeping cost per install low. Jampp launched Limited Ad Tracking campaigns and used Dynamic Ads Builder for creative optimization. BIGO LIVE quickly reached more scale and lowered CPI. The team praised Jampp for transparency and strong support.

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Recent adoption and success with Demand Side Platform software in Hospitality

 

Global hospitality brand (100+ hotels) - Hospitality - Very Large

User-generated content management Social media content automation User-generated content Social media management

Emplifi UGC helped a global hospitality brand with over 100 hotels boost authentic content by 20%. The brand used AI-driven... tools to source and manage guest-generated visuals, saving hundreds of hours on manual curation. One guest campaign generated 314 video submissions, enriching their content library. Automated workflows enabled a consistent, engaging social media presence across all properties. The solution improved operational efficiency and strengthened the brand’s connection with travelers.

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Ислочь-парк - Hospitality - Small

Минск, Belarus
Digital advertising for booking growth Customer acquisition

NT Technology helped Ислочь-парк, a wellness resort in Belarus, boost bookings and lower costs. The campaign used banners, native ads,... and search ads over two months. Website visits grew by 12,000. The team achieved over 100 bookings for rooms and services. Cost per order dropped by 69.5%. ROAS reached 1247.1% in the second campaign phase.

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Demand Side Platform in Action in Other Industries

Sky Sports - Entertainment

Azerion helped Sky Sports boost brand awareness at the start of the 2020-21 Premier League season. Sky Sports wanted to... reach football fans who did not have Sky or did not subscribe to Sky Sports. Azerion used targeted ads, video assets, and data-driven audience segmentation. The campaign increased awareness, perception, and consideration of Sky Sports. Independent research showed strong brand engagement and positive results for both target groups.

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Zentrix Digital - Advertising

Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.

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Demand Side Platform in Action in Retail

Maison 123 - Retail

Displayce's media buying platform helped Maison 123 launch a spring collection campaign using programmatic DOOH. The goal was to boost... store visits and brand awareness in France. The campaign targeted a 1 km radius around 92 boutiques, using geotargeting and audience data. It ran on 1,704 screens, generating over 1.7 million impressions and 71,667 plays. Results included a 25-point uplift in consideration, top 25% uplift in point-of-sale awareness, top 30% uplift in store visit intent, and a 47-point increase in brand attribution.

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Fossil - Retail

Vizury helped Fossil connect online and offline shopping for their customers. Shoppers could check store inventory online and reserve products... through WhatsApp. This made it easy for customers to try and buy in stores. Fossil saw a 34% growth in repeat purchase rate, 87% of online leads converted to store sales, and achieved 23x ROI. The solution increased store visits and sales across India.

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Driving ROI and results: Understanding the Impact of Demand Side Platform in Internet

 

Stack Overflow - Internet - Medium

New York, USA
DDoS mitigation and edge security Bot management and AI traffic monetization Cybersecurity Traffic management

Stack Overflow used Cloudflare to stop DDoS attacks and cut CDN costs by 33%. The team migrated to Cloudflare in... just 30 days, beating the industry standard by 83%. Cloudflare's edge security blocked attacks instantly, reducing mitigation time from 18 hours to zero. With Cloudflare Bot Management, a 3-person team matched the output of a 30-person department. Stack Overflow now monetizes AI bot traffic and maintains strong site security with fewer resources.

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HellBound Bloggers (HBB) - Internet - Small

Infolinks helped HellBound Bloggers (HBB) grow their blog income. HBB joined the Infolinks Publishers Referral Program and saw positive results... in a few months. The founder, Pradeep Kumar, recommends Infolinks for bloggers seeking extra revenue. He highlights the program's value for sites with good traffic. HBB values Infolinks as a reliable monetization tool for online publishers.

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Driving ROI and results: Understanding the Impact of Demand Side Platform in Apparel And Fashion

An athletic apparel brand - Apparel & Fashion

Basis Technologies helped an athletic apparel brand boost sales by expanding digital media reach. The brand moved from only social... ads to a mix of programmatic, paid social, and paid search. This always-on approach grew their audience and increased e-commerce sales. The campaign delivered 51.4 million impressions and $5.3 million in revenue. The return on ad spend reached $10.60 for each dollar spent.

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Driving ROI and results: Understanding the Impact of Demand Side Platform in Restaurants

 

A national quick-service restaurant (QSR) chain - Restaurants - Very Large

Extending TV ad reach to cord-cutters Audience targeting

Choozle helped a national quick-service restaurant chain reach new audiences. The chain wanted to extend its TV ads to people... not using cable. Using Choozle, they ran connected TV ads in targeted DMAs. They reached viewers on platforms like DIRECTV Now and Sling TV. The campaign achieved a 95% video completion rate. The restaurant reached its top ten DMAs and mid-tier markets with premium TV content.

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The Latest Demand Side Platform Deployments delivering value in Events Services

Showmigo - Events Services

ReallyRad designed the UI/UX and branding for the Showmigo event app. The goal was to rebrand the app in 12... weeks. The project focused on creating seamless interactions and a community-based experience. The team tailored the app to meet specific music needs. The case highlights the benefits of improved user experience and brand identity for event services.

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The Latest Demand Side Platform Deployments delivering value in Consumer Goods

Shaklee - Consumer Goods - Large

Shaklee used elfo's SMS API to send order confirmations, OTPs, and authentication messages. They wanted to improve customer engagement and... retention with secure, timely notifications. Shaklee achieved a 95% SMS delivery rate and sent 80,000 SMS messages each month. The solution helped build customer trust and streamline communications. elfo's A2P messaging platform supported two-factor authentication and real-time updates.

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Demand Side Platform in Action in Telecommunications

Vodafone Germany - Telecommunications - Very Large

Adform’s Carbon Reduction feature, powered by Scope3, helped Vodafone Germany cut its digital advertising carbon footprint. The team used domain... optimizations and removed 30% of the highest emitting domains. This process ran in four cycles during the campaign. Vodafone Germany also saw a reduction in cost per acquisition. The solution provided clear reporting on CO2 emissions per thousand impressions.

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