Demand Side Platform Client Stories | Industry adoption & Deployment Successes
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Demand Side Platform in Action in Other Industries
Ambipar
- Environmental Management
Displayce helped Ambipar run a programmatic DOOH campaign to boost global awareness of its green shares. Ambipar targeted major financial... centers and a key investor event in London. The campaign used 545 DOOH screens across 281 locations, with ads in three languages. Ambipar achieved 4,568,004 impressions and 525,819 plays. The campaign increased visibility and brand recall among investors.
Azerion helped Sky Sports boost brand awareness at the start of the 2020-21 Premier League season. Sky Sports wanted to... reach football fans who did not have Sky or did not subscribe to Sky Sports. Azerion used targeted ads, video assets, and data-driven audience segmentation. The campaign increased awareness, perception, and consideration of Sky Sports. Independent research showed strong brand engagement and positive results for both target groups.
Basis Technologies helped a premier tourism board use data-driven media activation to boost year-round tourism. The challenge was to attract... more travelers, increase website traffic, and keep ad spending efficient in a competitive market. Basis designed a programmatic strategy with display retargeting, contextual targeting, and premium video placements. They used AI-powered optimization and focused on high-intent audiences. Results included a 53% lower CPA for display, 24% higher video completion rate, 2% increase in lodging tax collections year-over-year, and 13% growth in inbound travelers.
Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
Mobplus CPA Network helped AdOperator run mobile subscription (mVAS) offers using popunder ads. AdOperator tested different landing pages and found... the direct link worked best. They quickly removed low-performing traffic sources and increased their campaign rate. Within four days, they achieved a stable +100% ROI. Mobplus support and premium account access helped them scale their results.
The Latest Demand Side Platform Deployments delivering value in Real Estate
агентство элитной недвижимости
- Real Estate
NT Technology used its programmatic advertising solution for an elite real estate agency. The agency wanted more leads and lower... cost per lead. NT Technology built custom audience segments and used a mix of media ads, social posts, and search ads. They tracked both last-click and post-view conversions. The campaign got 4 last-click and 36 post-view conversions. Cost per lead dropped by 1.5 times.
The Latest Demand Side Platform Deployments delivering value in Apparel And Fashion
Carhartt
- Apparel & Fashion
Emplifi UGC helped Carhartt boost sales by turning real customer stories into marketing. Carhartt used user-generated content to create an... authentic brand voice. The brand saw 85,000+ real customer interactions and a 27% conversion rate from UGC gallery engagement. User-submitted content drove $150,000 in revenue. Carhartt used Emplifi to collect, organize, and display customer stories, making their marketing more real and effective.
Cloudflare helped Alpred, the company behind Meteored, improve page speed and user experience for its global weather data platform. Alpred faced slow... page loads and latency, especially for South American users, which hurt SEO and user retention. Cloudflare's solution optimized performance and enabled better personalization and localization of weather data. As a result, Alpred enhanced its competitive position and delivered faster, more reliable service to over 320 million annual visitors.
Callie used elfo digital marketing services to boost their online sales and brand awareness. They ran Facebook and Google ads... to increase click-through rates and website traffic. The campaign led to 442 items purchased and a purchase value of RM16.9k in 30 days. Callie achieved a 3.69 return on ad spend. The partnership helped Callie reach more customers and improve their marketing results.
Driving ROI and results: Understanding the Impact of Demand Side Platform in Food And Beverages
A health food brand
- Food & Beverages
Choozle helped a health food brand boost online sales with a full-funnel digital advertising campaign. The brand used connected TV,... desktop, and mobile targeting to reach shoppers at every stage. Retargeting kept the brand in front of website visitors. The campaign achieved a 92% video completion rate on connected TV. Retargeting strategies delivered a 1.64x return on ad spend.
StackAdapt helped SentinelOne reach IT decision-makers and drive website form fills. SentinelOne used ABM Targeting, Page Context AI, and Creative... Studio to create engaging ads. They achieved a cost per acquisition of $72.56, beating their $80 goal. Conversions grew by 668% year-over-year. Average time on site increased by 105%. Creative Studio assets lifted CTR by 130%.
Driving ROI and results: Understanding the Impact of Demand Side Platform in Publishing
A leading Canadian publisher
- Publishing
Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase their RPM by 11%. The publisher needed to protect ad... inventory value and avoid underselling ad space. They used Mile’s AI to analyze auction data and set dynamic floor prices in real time. This led to a $165,000 projected annual revenue increase. Prebid RPM rose by 12.44% and Google Ad Exchange RPM by 8.44%.
Driving ROI and results: Understanding the Impact of Demand Side Platform in Internet
AllClash.com
- Internet
Infolinks helped AllClash. com grow its online gaming community. AllClash.com needed an ad solution different from regular banner ads. Infolinks...offered fast and easy integration. The founder liked the personal support and quick setup. AllClash.com reached over 1 million monthly visitors within six months.
Driving ROI and results: Understanding the Impact of Demand Side Platform in Retail
Fossil
- Retail
Vizury helped Fossil connect online and offline shopping for their customers. Shoppers could check store inventory online and reserve products... through WhatsApp. This made it easy for customers to try and buy in stores. Fossil saw a 34% growth in repeat purchase rate, 87% of online leads converted to store sales, and achieved 23x ROI. The solution increased store visits and sales across India.
The Latest Demand Side Platform Deployments delivering value in Events Services
Showmigo
- Events Services
ReallyRad designed the UI/UX and branding for the Showmigo event app. The goal was to rebrand the app in 12... weeks. The project focused on creating seamless interactions and a community-based experience. The team tailored the app to meet specific music needs. The case highlights the benefits of improved user experience and brand identity for event services.
The Latest Demand Side Platform Deployments delivering value in Consumer Services
Fetch
- Consumer Services
Jampp helped Fetch attract and activate new users with its user acquisition platform. Fetch wanted to bring in high-quality users... and boost app engagement. Jampp used user acquisition and SKAN to reach Fetch’s audience. They also ran A/B tests on creative strategies and optimized campaigns for better results. Fetch saw a 180% increase in onboarding completions after working with Jampp.